{"id":10817,"date":"2017-12-12T10:50:39","date_gmt":"2017-12-12T08:50:39","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=10817"},"modified":"2017-12-12T15:10:04","modified_gmt":"2017-12-12T13:10:04","slug":"search-engine-optimization-seo-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/search-engine-optimization-seo-nedir\/","title":{"rendered":"SEO Nedir? Ne i\u015fe Yarar?"},"content":{"rendered":"<p><strong><span style=\"font-size: 14pt;\">Search Engine Optimization&#8217;\u0131n k\u0131salt\u0131m\u0131 olan SEO&#8217;nun T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 Arama Motoru Optimizasyonu&#8217;dur ve organik arama motoru sonu\u00e7lar\u0131 arac\u0131l\u0131\u011f\u0131yla web sitenize gelen trafik miktar\u0131n\u0131 ve kalitesini art\u0131rma i\u015flemi olarak tan\u0131mlanabilir.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>SEO tam olarak nedir?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">SEO&#8217;nun tam olarak ne oldu\u011funu anlamak i\u00e7in birka\u00e7 par\u00e7ada ele almak gerekiyor:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Trafik kalitesi<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">\u00c7ok kaliteli bir elma \u00fcreticisi oldu\u011funuzu varsayal\u0131m. \u00dcr\u00fcn\u00fcn\u00fcz ger\u00e7ekten \u00e7ok ilgi \u00e7ekiyor ve bir\u00e7ok \u00fclkeye ihra\u00e7 ediyorsunuz. \u00c7o\u011fumuzun bildi\u011fi \u00fczere <em>\u201celma\u201d<\/em> kelimesi \u0130ngilizce\u2019de <em>\u201cApple\u201d<\/em> olarak kullan\u0131l\u0131r. Yurt d\u0131\u015f\u0131ndan yap\u0131lan aramalarda <em>&#8220;Apple&#8221;<\/em> markas\u0131 i\u00e7in sonu\u00e7 arayan ki\u015filerin web sitenize gelmesi sizin i\u00e7in kalitesiz bir trafik olarak de\u011ferlendirilir. <strong>Teknolojik \u00fcr\u00fcn arayan ki\u015filer yerine \u00fcr\u00fcn\u00fcn\u00fczle ilgilenen ki\u015filerin web sitenize gelmesi daha kaliteli bir trafik yaratacakt\u0131r.<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Trafik miktar\u0131:<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">&#8220;SERP&#8221; olarak k\u0131salt\u0131lan Arama Motoru Sonu\u00e7 Sayfalar\u0131&#8217;ndan \u00fcr\u00fcn\u00fcn\u00fczle ya da hizmetinizle ilgilenen kullan\u0131c\u0131lar\u0131n web sitenizi t\u0131klamas\u0131 \u00f6nemlidir ve bu t\u0131klamalar ne kadar \u00e7ok olursa sizin i\u00e7in o kadar iyi olur.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Organik sonu\u00e7lar:<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Arama motoru sonu\u00e7lar\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc reklamlardan olu\u015fuyor. <strong>Organik trafik bunlardan farkl\u0131 olarak \u00f6deme yap\u0131lmadan elde edilen trafiktir.<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10818 size-full\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/reklamli-arama-sonuclari.png\" alt=\"reklamli-arama-sonuclari\" width=\"964\" height=\"644\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/reklamli-arama-sonuclari.png 964w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/reklamli-arama-sonuclari-300x200.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/reklamli-arama-sonuclari-585x391.png 585w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/reklamli-arama-sonuclari-263x175.png 263w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>SEO nas\u0131l \u00e7al\u0131\u015f\u0131yor?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google, Yahoo! ya da Bing gibi bir arama motorlar\u0131na bir soru sordu\u011funuz zaman an\u0131nda kar\u015f\u0131n\u0131za web sayfalar\u0131n\u0131n ba\u011flant\u0131 listesi \u00e7\u0131kar. \u0130\u015flem \u00e7ok basit g\u00f6r\u00fcn\u00fcyor. Fakat an\u0131nda kar\u015f\u0131n\u0131za gelen ba\u011flant\u0131 listelerinin arkas\u0131nda nelerin oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc?<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Google ve di\u011fer arama motorlar\u0131 internette var olan t\u00fcm i\u00e7erikler hakk\u0131nda bilgi toplamak i\u00e7in kendi taray\u0131c\u0131lar\u0131n\u0131 kullan\u0131r. Taray\u0131c\u0131lar elde ettikleri t\u00fcm bilgileri arama motorlar\u0131na getirir. Ard\u0131ndan sorunlar\u0131n\u0131za \u00e7\u00f6z\u00fcm bulmak amac\u0131yla dizinlenir ve sorgular\u0131n\u0131z ile e\u015fle\u015ftirmeye \u00e7al\u0131\u015f\u0131l\u0131r. \u0130\u015fte SEO&#8217;nun nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131n cevab\u0131 budur.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Bir arama motorunun algoritmas\u0131n\u0131 etkileyen bir\u00e7ok fakt\u00f6r var. Ara\u015ft\u0131rmalar sonucu fakt\u00f6rler ve etkileme oranlar\u0131 \u015f\u00f6yle listelenmi\u015ftir:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">(Veriler 128 SEO uzman\u0131n\u0131n cevaplad\u0131\u011f\u0131 anketlere dayanarak haz\u0131rlanm\u0131\u015ft\u0131r.)<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">20.94% &#8211; Domain-D\u00fczeyi Link \u00d6zellikleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong> Domain&#8217;e y\u00f6nelik link say\u0131s\u0131, domain&#8217;e y\u00f6nlendirilen linklerin g\u00fcven ve kalite dereceleri, domain-seviyesi PageRank&#8217;i vb.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">19.15% &#8211; Sayfa-D\u00fczeyi Link \u00d6zellikleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong> PageRank, TrustRank, link ba\u011flant\u0131lar\u0131n\u0131n miktar\u0131, metin da\u011f\u0131t\u0131m\u0131, link kaynaklar\u0131n\u0131n kalitesi vb.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">14.94% &#8211; Sayfa-D\u00fczeyindeki Anahtar Kelime ve \u0130\u00e7erik \u00d6zellikleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong> TF-IDF, i\u00e7erik konu modelleme puanlar\u0131, i\u00e7erik miktar\u0131\/ili\u015fkisi vb.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">9.8% &#8211; Sayfa-D\u00fczeyi, Ba\u011f\u0131ms\u0131z Anahtar Kelime \u00d6zellikleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong>\u00a0\u0130\u00e7erik uzunlu\u011fu, okunabilirlik, \u00f6zg\u00fcnl\u00fck, y\u00fcklenme h\u0131z\u0131 vb.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">8.59% &#8211; Domain-D\u00fczeyi Marka \u00d6zellikleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong> Markan\u0131n ya da domain ad\u0131n\u0131n \u00e7evrimd\u0131\u015f\u0131 kullan\u0131m\u0131, markan\u0131n ya da domain ad\u0131n\u0131n bas\u0131ndaki haberleri vb.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">8.06% Kullan\u0131c\u0131, Kullan\u0131m ve Trafik Verileri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong> Taray\u0131c\u0131lardan, toolbarlar&#8217;dan ve clickstream&#8217;den gelen trafik ve kullan\u0131m sinyalleri, miktar\/\u00e7e\u015fitlilik ve t\u0131klanma oranlar\u0131 sorgular\u0131 vb.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">7.24% &#8211; Sosyal \u00d6l\u00e7\u00fcmler<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong> Tweetlenen ba\u011flant\u0131lar\u0131n kalitesi ve miktar\u0131, Facebook payla\u015f\u0131mlar\u0131, Google +1&#8217;leri vb.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">6.98% &#8211; Domain D\u00fczeyi Anahtar Kelime Kullan\u0131m\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong> Tamam\u0131yla e\u015fle\u015fen anahtar kelime domainleri, k\u0131smi anahtar kelime e\u015fle\u015fmeleri vb.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">4,3% &#8211; Domain D\u00fczeyi Anahtar Kelime \u00d6zellikleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin;<\/strong> domain ad\u0131 uzunlu\u011fu, TLD uzant\u0131s\u0131, domain HTTP yan\u0131t s\u00fcresi vb.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">T\u00fcm bunlar SEO&#8217;nun &#8220;SE&#8221; k\u0131sm\u0131yla ilgilidir, yani Arama Motorlar\u0131.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">&#8220;O&#8221; yani Optimizasyon ile ilgili olan k\u0131sm\u0131 ise; i\u00e7erikleri \u00fcreten ve kendi web sitelerinde yay\u0131nlayan ki\u015filerin bu i\u00e7eriklerin arama motorlar\u0131 taraf\u0131ndan nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 \u00f6\u011frendikleri b\u00f6l\u00fcmd\u00fcr.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Optimizasyon i\u015flemi bir\u00e7ok farkl\u0131 formda olabilir. Ba\u015fl\u0131k etiketlerinden tutun meta a\u00e7\u0131klamalar\u0131na kadar her \u015fey bu i\u015flemin bir par\u00e7as\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>SEO&#8217;yu \u00d6\u011frenmek<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">G\u00f6nderimizin bu b\u00f6l\u00fcm\u00fcnde SEO hakk\u0131nda \u00f6\u011frenmek istedi\u011finiz herhangi bir \u015feyin cevab\u0131n\u0131 bulabilirsiniz. Konuya tamamen yabanc\u0131ysan\u0131z ve ilk defa SEO hakk\u0131nda bilgi ediniyorsan\u0131z ilk \u00f6nce <a href=\"https:\/\/www.ihs.com.tr\/blog\/eksiksiz-bir-yerel-seo-kontrol-listesi\/\">bu g\u00f6nderimizi<\/a> okumal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">SEO&#8217;ya genel hatlar\u0131yla bir g\u00f6z atacak olursak:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>SEO nedir?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">SEO&#8217;nun tam olarak ne oldu\u011fuyla ili\u015fkin genel bir de\u011ferlendirme yapal\u0131m:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>SEO dostu bir site olu\u015fturmak<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">SEO&#8217;ya ba\u015flamaya haz\u0131r oldu\u011funuzda ilk \u00f6nce \u015funa karar vermelisiniz: \u0130lgili SEO taktiklerini yeni bir markan\u0131n sitesine mi uygulayacaks\u0131n\u0131z yoksa eski bir markan\u0131n sitesini mi geli\u015ftireceksiniz?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">SEO dostu bir siteye sahip olabilmek i\u00e7in iyi bir domain ad\u0131 se\u00e7iminden dahili linklere kadar her \u015feyi g\u00f6zden ge\u00e7irmeniz gerekiyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u0130\u00e7erik ve bi\u00e7imlendirme<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u00e7eri\u011fi olmayan bir site hen\u00fcz ger\u00e7ek bir site de\u011fildir. Bunun yan\u0131nda ayr\u0131ca i\u00e7eriklerin kendi i\u00e7inde SEO a\u00e7\u0131s\u0131ndan de\u011fi\u015fkenleri vard\u0131r. Arama motorlar\u0131n\u0131n, i\u00e7eriklerin asl\u0131nda tam olarak ne oldu\u011funu anlamas\u0131n\u0131 sa\u011flamak i\u00e7in i\u00e7eriklerinizi iyi yap\u0131land\u0131rmal\u0131s\u0131n\u0131z. \u0130\u00e7eriklerinizi nas\u0131l daha iyi bir \u015fekilde yap\u0131land\u0131rabilece\u011finizi \u00f6\u011frenmek i\u00e7in <a href=\"https:\/\/www.ihs.com.tr\/blog\/site-trafiginizi-artiracak-wordpress-seo-ipuclari\/\">buraya<\/a> t\u0131klayarak ilgili haberimizi g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Linkler ve linklerle ilgili konular<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Linkleme i\u015flemi de SEO i\u00e7in \u00f6nemli fakt\u00f6rlerden biridir. SEO i\u00e7in en iyi linkleme i\u015flemlerinin nas\u0131l yap\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in <a href=\"https:\/\/www.ihs.com.tr\/blog\/link-olusturma-101-bunu-neden-yapmalisiniz\/\">buradan<\/a> ilgili haberimize ula\u015fabilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu a\u015famaya kadar eksiksiz geldiyseniz tebrikler! Art\u0131k SEO konusunda bir\u00e7ok konuya hakimsiniz. Art\u0131k t\u00fcm SEO optimizasyonlar\u0131n\u0131z\u0131 yapabilir, mikro d\u00fc\u015f\u00fcnerek k\u00fc\u00e7\u00fck ilerlemeler g\u00f6sterebilir ve daha sonra da globalle\u015febilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization&#8217;\u0131n k\u0131salt\u0131m\u0131 olan SEO&#8217;nun T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 Arama Motoru Optimizasyonu&#8217;dur ve organik arama motoru sonu\u00e7lar\u0131 arac\u0131l\u0131\u011f\u0131yla web sitenize gelen trafik miktar\u0131n\u0131&hellip;<\/p>\n","protected":false},"author":3,"featured_media":10825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=10817"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10817\/revisions"}],"predecessor-version":[{"id":10823,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10817\/revisions\/10823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/10825"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=10817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=10817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=10817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}