{"id":10832,"date":"2017-12-13T15:39:41","date_gmt":"2017-12-13T13:39:41","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=10832"},"modified":"2017-12-13T15:39:41","modified_gmt":"2017-12-13T13:39:41","slug":"meta-aciklamasi-nedir-seo-icin-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/meta-aciklamasi-nedir-seo-icin-neden-onemlidir\/","title":{"rendered":"Meta A\u00e7\u0131klamas\u0131 Nedir? SEO \u0130\u00e7in Neden \u00d6nemlidir?"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Meta a\u00e7\u0131klamalar\u0131, web sayfalar\u0131n\u0131n k\u0131sa \u00f6zetleri olarak tan\u0131mlanabilir. Genellikle arama motoru sonu\u00e7 sayfalar\u0131nda(SERP) yer alan mavi t\u0131klanabilir linklerin hemen alt\u0131nda g\u00f6r\u00fcn\u00fcrler.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Meta a\u00e7\u0131klamalar \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr:<\/span><\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/ornek-meta-aciklamasi.png\" data-rel=\"penci-gallery-image-content\" rel=\"attachment wp-att-10833\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10833\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/ornek-meta-aciklamasi.png\" alt=\"ornek-meta-aciklamasi\" width=\"669\" height=\"128\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/ornek-meta-aciklamasi.png 669w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/ornek-meta-aciklamasi-300x57.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/ornek-meta-aciklamasi-585x112.png 585w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">Meta a\u00e7\u0131klama kod \u00f6rne\u011fi de \u015f\u00f6yledir:<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: 'courier new', courier, monospace;\">&lt;head&gt;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: 'courier new', courier, monospace;\">\u00a0 &lt;meta name=&#8221;description&#8221; content=&#8221;Bu bir meta a\u00e7\u0131klama \u00f6rne\u011fidir. Genellikle arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcr.&#8221;&gt;<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: 'courier new', courier, monospace;\">&lt;\/head&gt;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u0130deal Uzunluk<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Meta a\u00e7\u0131klamalar\u0131n\u0131 diledi\u011finiz uzunlukta yazabilirsiniz. Kural olarak bir s\u0131n\u0131rlama yoktur. Fakat arama motorlar\u0131 snippetleri genellikle 160 karakterden daha uzun keser. Meta a\u00e7\u0131klamalar\u0131 160 karakterlik s\u0131n\u0131rlamadan biraz k\u0131sa tutmak ve yeterince a\u00e7\u0131klay\u0131c\u0131 \u015fekilde yazmak sizin i\u00e7in en iyisi olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u0130deal Format<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Meta a\u00e7\u0131klamalar\u0131 arama motoru s\u0131ralamalar\u0131n\u0131 etkilemez. Fakat yine de t\u0131klama getirisi olduk\u00e7a y\u00fcksektir. Bu k\u0131sa paragraflar, i\u00e7eri\u011finizi ara\u015ft\u0131rma yapan ki\u015filere anlatma f\u0131rsat\u0131 sunar. B\u00f6ylelikle ara\u015ft\u0131rma yapan kullan\u0131c\u0131lar i\u00e7eri\u011finizin arad\u0131klar\u0131 \u015feyle ilgili olup olmad\u0131\u011f\u0131n\u0131 anlayabilirler.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bir sayfan\u0131n meta a\u00e7\u0131klamas\u0131 ak\u0131ll\u0131ca olu\u015fturulmal\u0131d\u0131r; spam olmayacak \u015fekilde ve ilgili anahtar kelimeleri i\u00e7erecek \u015fekilde. Meta a\u00e7\u0131klamalar a\u00e7\u0131klad\u0131\u011f\u0131 sayfa ile do\u011frudan ili\u015fkili olmal\u0131, di\u011fer sayfalardaki a\u00e7\u0131klamalarla ayn\u0131 olmamal\u0131d\u0131r. Bunlar\u0131n yan\u0131nda ayr\u0131ca ara\u015ft\u0131rma yapan kullan\u0131c\u0131n\u0131n ilgisini de \u00e7ekmelidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Bir Google S\u0131ralama Fakt\u00f6r\u00fc De\u011fildir.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google 2009 y\u0131l\u0131nda yapt\u0131\u011f\u0131 a\u00e7\u0131klama meta a\u00e7\u0131klamalar\u0131n\u0131n ve meta anahtar kelimelerinin kendi s\u0131ralama algoritmalar\u0131n\u0131 etkilemedi\u011fini a\u00e7\u0131klam\u0131\u015ft\u0131. Google, her ne kadar meta a\u00e7\u0131klamalar\u0131n\u0131n ve meta anahtar kelimelerinin dikkate al\u0131nmad\u0131\u011f\u0131n\u0131 s\u00f6ylese de Google, arama sonu\u00e7 sayfalar\u0131nda meta a\u00e7\u0131klamalar\u0131n\u0131 kullanarak bir snippet \u00f6n izlemesi olu\u015fturmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Fakat kabul etmek gerekir ki meta a\u00e7\u0131klamalar\u0131 ve anahtar kelimeleri do\u011frudan olmasa da dolayl\u0131 olarak s\u0131ralar\u0131 etkiler. \u00c7\u00fcnk\u00fc etkili bir \u015fekilde yaz\u0131lm\u0131\u015f olan meta a\u00e7\u0131klamalar\u0131 kullan\u0131c\u0131lar\u0131 sitenize t\u0131klamaya ikna edebilir.<\/strong> Kabul edelim ki bu da s\u0131ralamalar\u0131 etkiler. Bu y\u00fczden bu a\u00e7\u0131klamalara dikkat etmek \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>En iyi SEO uygulamalar\u0131<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">G\u00fc\u00e7l\u00fc reklam metni yaz\u0131n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">G\u00fc\u00e7l\u00fc yaz\u0131lm\u0131\u015f reklam metinleri okuyucular\u0131 arama motoru sonu\u00e7 sayfalar\u0131ndan bir web sitesine \u00e7eker. Bu y\u00fczden de arama pazarlamac\u0131l\u0131\u011f\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131 olarak kabul edilir. \u00d6nemli anahtar kelimeleri de ekleyerek, okunakl\u0131 ve ilgili \u00e7ekici bir reklam metni haz\u0131rlay\u0131n. Bu web sayfan\u0131z\u0131n t\u0131klanma oranlar\u0131n\u0131 art\u0131rabilir. Bu metinleri haz\u0131rlarken cesur davranmak \u00f6nemlidir, \u00e7\u00fcnk\u00fc Google ve di\u011fer arama motorlar\u0131 e\u015fle\u015ftirmeler yaparken bu anahtar kelimeleri kullanacakt\u0131r. Bu y\u00fczden a\u00e7\u0131klamalar\u0131n\u0131z\u0131 m\u00fcmk\u00fcn oldu\u011funca arama terimlerine benzetmeye \u00e7al\u0131\u015f\u0131n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10834 size-full\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/meta-aciklama-ornegi-2.png\" alt=\"meta-aciklama-ornegi-2\" width=\"690\" height=\"260\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/meta-aciklama-ornegi-2.png 690w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/meta-aciklama-ornegi-2-300x113.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2017\/12\/meta-aciklama-ornegi-2-585x220.png 585w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Yinelenen meta a\u00e7\u0131klama etiketlerinden ka\u00e7\u0131n\u0131n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">T\u0131pk\u0131 ba\u015fl\u0131k etiketleri gibi her sayfadaki meta a\u00e7\u0131klamalar\u0131 da benzersiz olmal\u0131d\u0131r.\u00a0<\/span><span style=\"font-size: 14pt;\">Yinelenen meta a\u00e7\u0131klamalar\u0131ndan ka\u00e7\u0131nmak i\u00e7in dinamik ve programl\u0131 olmal\u0131s\u0131n\u0131z. \u00c7\u00fcnk\u00fc her sayfa i\u00e7in ayr\u0131 ayr\u0131 yaz\u0131lm\u0131\u015f orijinal a\u00e7\u0131klamalar\u0131n\u0131n yerini hi\u00e7bir \u015fey tutamaz.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">T\u0131rnak i\u015fareti eklemeyin<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Herhangi bir meta a\u00e7\u0131klamas\u0131n\u0131n HTML&#8217;sinde t\u0131rnak i\u015fareti kullan\u0131ld\u0131\u011f\u0131 zaman, arama motoru sonu\u00e7lar\u0131 sayfalar\u0131nda Google bu i\u015faretleri kesilmi\u015f olarak g\u00f6sterir. Bu konuda uygulanabilecek en ideal \u00e7\u00f6z\u00fcm altyap\u0131sal olmayan t\u00fcm karakterleri kald\u0131rmakt\u0131r. Mutlaka bir t\u0131rnak i\u015fareti kullanmak zorundaysan\u0131z, en az\u0131ndan \u00e7ift t\u0131rnak yerine tek t\u0131rnak kullanabilirsiniz.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Baz\u0131 durumlarda meta a\u00e7\u0131klamalar\u0131 yazmasan\u0131z da olur<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Meta a\u00e7\u0131klamalar\u0131n\u0131 arama motorlar\u0131n\u0131n kendili\u011finden doldurmas\u0131n\u0131 beklemektense meta a\u00e7\u0131klamalar\u0131n\u0131 kendiniz yazman\u0131z \u00e7ok daha iyi olacakt\u0131r. Fakat bu durum her zaman ge\u00e7erli de\u011fil. Kendi meta a\u00e7\u0131klaman\u0131z\u0131 yazmal\u0131 m\u0131s\u0131n\u0131z yoksa yazmamal\u0131 m\u0131s\u0131n\u0131z? \u0130\u015fte bunu anlaman\u0131n yollar\u0131:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">-Bir sayfa en \u00e7ok aranan 1, 2 ya da 3 terimi ya da c\u00fcmleyi hedefliyorsa, bu aramay\u0131 yapacak olan kullan\u0131c\u0131lara ula\u015fmak ad\u0131na kendi meta a\u00e7\u0131klaman\u0131z\u0131 yaz\u0131n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">-Bir sayfa 3 ya da daha fazla anahtar kelimeyi hedefliyorsa, sizin yazman\u0131zdansa meta a\u00e7\u0131klamalar\u0131n\u0131n motorlar taraf\u0131ndan doldurulmas\u0131na izin vermek daha mant\u0131kl\u0131 olacakt\u0131r. \u00c7\u00fcnk\u00fc arama motorlar\u0131 kullan\u0131c\u0131lar\u0131n arad\u0131klar\u0131 anahtar kelimelere hakimdir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Meta a\u00e7\u0131klamalar\u0131 doldurma i\u015flemini arama motorlar\u0131na b\u0131rak\u0131rken \u015funa dikkat etmelisiniz: Facebook gibi sosyal medya devi platformlar bir ba\u011flant\u0131y\u0131 kendi sitesinde payla\u015ft\u0131\u011f\u0131 zaman meta a\u00e7\u0131klamas\u0131n\u0131 da kullan\u0131rlar. E\u011fer bir meta a\u00e7\u0131klaman\u0131z yoksa g\u00f6rd\u00fckleri ilk metni ba\u011flant\u0131ya ekleyebilirler. Sayfan\u0131zdaki ilk metin iyi bir kullan\u0131c\u0131 deneyimi olu\u015fturmayabilir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Dikkat: Arama motorlar\u0131 her zaman meta a\u00e7\u0131klamalar\u0131n\u0131 kullanmaz!<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Arama motorlar\u0131 baz\u0131 durumlarda bir web y\u00f6neticisinin yazm\u0131\u015f oldu\u011fu meta a\u00e7\u0131klamas\u0131n\u0131 g\u00f6rmezden gelebilir. Bu durumun ne zaman olaca\u011f\u0131n\u0131 \u00f6ng\u00f6rmek zordur. Ancak Google, mevcut meta a\u00e7\u0131klamas\u0131n\u0131n sayfay\u0131 yeterince a\u00e7\u0131klamad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc zaman ve sorgularla sayfa aras\u0131nda daha iyi e\u015fle\u015fen bir metin buldu\u011fu zaman bunu yapar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta a\u00e7\u0131klamalar\u0131, web sayfalar\u0131n\u0131n k\u0131sa \u00f6zetleri olarak tan\u0131mlanabilir. Genellikle arama motoru sonu\u00e7 sayfalar\u0131nda(SERP) yer alan mavi t\u0131klanabilir linklerin hemen alt\u0131nda g\u00f6r\u00fcn\u00fcrler. Meta&hellip;<\/p>\n","protected":false},"author":3,"featured_media":10835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=10832"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10832\/revisions"}],"predecessor-version":[{"id":10838,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10832\/revisions\/10838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/10835"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=10832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=10832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=10832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}