{"id":10849,"date":"2017-12-18T10:27:20","date_gmt":"2017-12-18T08:27:20","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=10849"},"modified":"2017-12-18T10:29:27","modified_gmt":"2017-12-18T08:29:27","slug":"page-authority-nedir-nasil-hesaplanir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/page-authority-nedir-nasil-hesaplanir\/","title":{"rendered":"Page Authority Nedir? Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"

T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 Sayfa \u0130tibar\u0131 olan Page Authority(PA), Moz taraf\u0131ndan geli\u015ftirilmi\u015ftir ve belirli bir sayfan\u0131n arama motoru sonu\u00e7lar\u0131nda (SERP) ne kadar iyi s\u0131ralanaca\u011f\u0131n\u0131 tahmin etmek i\u00e7in kullan\u0131l\u0131r.<\/strong> Page Authority puanlar\u0131 1 ve 100 aras\u0131nda bir de\u011fer al\u0131r. Page Authority puan\u0131n\u0131z ne kadar y\u00fcksekse, s\u0131ralama becerileriniz de o kadar ba\u015far\u0131l\u0131d\u0131r.<\/span><\/p>\n

Page Authority, Mozscape web dizinlerindeki verilere dayan\u0131r ve link say\u0131lar\u0131, MozRank, MozTrust gibi onlarca di\u011fer fakt\u00f6r\u00fc de i\u00e7erir. T\u0131pk\u0131 Domain Authority’de oldu\u011fu gibi \u00f6\u011frenme yetene\u011fi olan bir motor kullan\u0131l\u0131r. Bu motor her sayfa i\u00e7in ayr\u0131 bir hesaplama modeli \u00fcretir ve sayfalarla en ili\u015fkili algoritmalar\u0131 takip ederek Page Authority puanlar\u0131n\u0131 hesaplar.<\/strong><\/span><\/p>\n

Page Authority nas\u0131l puanlan\u0131r?<\/strong><\/span><\/p>\n

Page Authority 100 puanl\u0131k bir logaritmik \u00f6l\u00e7ekte de\u011ferlendirilir. Bu \u00f6l\u00e7ekte puan\u0131n\u0131z\u0131 20’den 30’a \u00e7\u0131kartmak, 70’ten 80’e \u00e7\u0131karmaya g\u00f6re \u00e7ok daha kolayd\u0131r. Page Authority hesaplan\u0131rken kullan\u0131lan algoritmalar ak\u0131ll\u0131 motor sayesinde d\u00fczenli olarak g\u00fcncellenmektedir. Bu y\u00fczden Page Authority puan\u0131n\u0131z d\u00fczenli olarak dalgalanmalar g\u00f6sterebilir.<\/span><\/p>\n

\u201c\u0130yi\u201d Page Authority Nas\u0131l Olur?<\/strong><\/span><\/p>\n

Page Authority hesaplan\u0131rken direkt olarak salt puanlar kullanmak yerine kar\u015f\u0131la\u015ft\u0131rmal\u0131 metrikler kullan\u0131ld\u0131\u011f\u0131 i\u00e7in hangi sayfalar\u0131n daha g\u00fc\u00e7l\u00fc olabilece\u011fine dair daha sa\u011fl\u0131kl\u0131 k\u0131yaslamalar yap\u0131labilir. Kar\u015f\u0131la\u015ft\u0131rma ve k\u0131yaslama ama\u00e7l\u0131 oldu\u011fu i\u00e7in herhangi bir sayfa i\u00e7in “iyi”<\/em> ya da “k\u00f6t\u00fc”<\/em> demek do\u011fru olmaz. X sayfas\u0131n\u0131n y sayfas\u0131ndan daha iyi bir Page Authority puan\u0131n\u0131n oldu\u011funu varsayal\u0131m, bu durumda “Y sayfas\u0131 k\u00f6t\u00fcd\u00fcr.”<\/em> demek yanl\u0131\u015f bir c\u00fcmle olacakt\u0131r.<\/span><\/p>\n

Page Authority vs. Domain Authority<\/strong><\/span><\/p>\n

Domain Authority, t\u00fcm domainlerin ya da alt domainlerin s\u0131ralama g\u00fcc\u00fcn\u00fc belirlerken Page Authority tek bir sayfan\u0131n g\u00fcc\u00fcn\u00fc \u00f6l\u00e7er. Fakat hesaplamalar yap\u0131l\u0131rken ayn\u0131 y\u00f6ntemler kullan\u0131ld\u0131\u011f\u0131 i\u00e7in genellikle puanlar birbirine benzerlik g\u00f6stermektedir.<\/span><\/p>\n

Page Authority puan\u0131m\u0131 nereden bulabilirim?<\/strong><\/span><\/p>\n

Page Authority metrikleri de t\u0131pk\u0131 Domain Authority metrikleri gibi onlarca online platforma dahil edilmi\u015ftir. Moz b\u00fcnyesinde bulunan MozBar<\/a>, Open Site Explorer<\/a> ve Keyword Explorer<\/a> gibi ara\u00e7lar\u0131 kullanarak Page Authority puan\u0131n\u0131z\u0131 \u00f6\u011frenebilirsiniz.<\/span><\/p>\n

Teknik Anlamda Page Authority<\/strong><\/span><\/p>\n

Page Authority, Domain Authority ile ayn\u0131 \u015fekilde hesaplan\u0131r fakat sadece sayfa d\u00fczeyindedir. Page Authority hesaplan\u0131rken Mozscape web dizininden al\u0131nan veriler kullan\u0131l\u0131r. Bu verilerin i\u00e7eri\u011finde MozRank ve MozTrust gibi 40\u2019tan fazla fakt\u00f6r mevcuttur. En \u00f6nemlisi de her web sayfas\u0131 i\u00e7in farkl\u0131 hesaplama t\u00fcr\u00fcn\u00fcn kullan\u0131l\u0131yor olmas\u0131.<\/strong> Yani hesaplama yap\u0131l\u0131rken her sayfa i\u00e7in i\u00e7erik ya da kullan\u0131lan anahtar kelimeler gibi fakt\u00f6rler kullan\u0131lmaz.<\/span><\/p>\n

Page Authority hesaplama y\u00f6ntemi de t\u0131pk\u0131 Domain Authority hesaplama y\u00f6ntemi gibi her site i\u00e7in farkl\u0131l\u0131k g\u00f6sterir. Hesaplama y\u00f6nteminde kullan\u0131lan algoritmalar\u0131n dayand\u0131\u011f\u0131 veriler de\u011fi\u015ftik\u00e7e puanlarda da dalgalanmalar olacakt\u0131r. \u00c7\u00fcnk\u00fc daha \u00f6nceden belirlenmi\u015f net puanlamalar yerine Page Authority puanlar\u0131 ile k\u0131yaslamalar yapmak \u00e7ok daha sa\u011fl\u0131kl\u0131d\u0131r.<\/strong><\/span><\/p>\n

Page Authority puan\u0131m\u0131 nas\u0131l etkileyebilirim?<\/strong><\/span><\/p>\n

Page Authority puan\u0131n\u0131z\u0131 do\u011frudan etkilemeniz zordur. T\u0131pk\u0131 Domain Authority puan\u0131n\u0131zda oldu\u011fu gibi. \u00c7\u00fcnk\u00fc bu puanlar bir\u00e7ok de\u011fi\u015fken \u00f6l\u00e7\u00fct dikkate al\u0131narak hesaplan\u0131r ve bu de\u011fi\u015fkenlerin her biri birbirini ve puan\u0131 etkiler. Bu durum bilin\u00e7li olarak yap\u0131lm\u0131\u015ft\u0131r \u00e7\u00fcnk\u00fc Google da arama sonu\u00e7lar\u0131n\u0131 benzer \u015fekilde, bir\u00e7ok fakt\u00f6r\u00fc dikkate alarak hesaplamaktad\u0131r.<\/span><\/p>\n

Page Authority puan\u0131n\u0131z\u0131 etkilemek istiyorsan\u0131z bunun i\u00e7in yapabilece\u011finiz en iyi \u015feyler MozRank ve MozTrust puanlar\u0131n\u0131z\u0131 etkileyen link profillerinizi geli\u015ftirmektir.<\/strong> Bunu da sayg\u0131n sitelerden alaca\u011f\u0131n\u0131z harici ba\u011flant\u0131lar ile ba\u015farabilirsiniz.<\/span><\/p>\n

Page Authority puan\u0131m neden de\u011fi\u015fti?<\/strong><\/span><\/p>\n

Page Authority puanlar\u0131 bir\u00e7ok de\u011fi\u015fken fakt\u00f6re ba\u011fl\u0131d\u0131r ve haliyle bir\u00e7ok sebepten dolay\u0131 dalgalanabilir. Bu y\u00fczden Page Authority puan\u0131n\u0131z\u0131n neden de\u011fi\u015fti\u011fini bilmek olduk\u00e7a g\u00fc\u00e7t\u00fcr. <\/span><\/p>\n

Page Authority puan\u0131n\u0131z\u0131 ve Domain Authority puan\u0131n\u0131z\u0131 etkileyen fakt\u00f6rler genellikle ayn\u0131d\u0131r. Konuyu daha iyi anlamak ad\u0131na Domain Authority haberimizi<\/a> inceleyebilir ve ayr\u0131ca Page Authority puanlar\u0131n\u0131zdaki de\u011fi\u015fmelerin nedenlerini de ilgili haberimizin “Domain Authority puan\u0131m neden de\u011fi\u015fti?”<\/strong> k\u0131sm\u0131ndan g\u00f6rebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 Sayfa \u0130tibar\u0131 olan Page Authority(PA), Moz taraf\u0131ndan geli\u015ftirilmi\u015ftir ve belirli bir sayfan\u0131n arama motoru sonu\u00e7lar\u0131nda (SERP) ne kadar iyi s\u0131ralanaca\u011f\u0131n\u0131…<\/p>\n","protected":false},"author":3,"featured_media":10850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=10849"}],"version-history":[{"count":4,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10849\/revisions"}],"predecessor-version":[{"id":10854,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/10849\/revisions\/10854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/10850"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=10849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=10849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=10849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}