{"id":11166,"date":"2018-02-15T14:23:09","date_gmt":"2018-02-15T12:23:09","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=11166"},"modified":"2018-02-15T16:23:48","modified_gmt":"2018-02-15T14:23:48","slug":"sesli-aramalar-icin-seo-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/sesli-aramalar-icin-seo-nasil-yapilir\/","title":{"rendered":"Sesli Aramalar i\u00e7in SEO Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">2018 y\u0131l\u0131nda insanlar\u0131n arama al\u0131\u015fkanl\u0131klar\u0131, sanal asistanlar\u0131n her ge\u00e7en g\u00fcn daha fazla kullan\u0131lmas\u0131 ile\u00a0de\u011fi\u015fmesi \u00f6n g\u00f6r\u00fcl\u00fcyor.Amerika k\u00f6kenli global pazarlama firmalar\u0131 2020 y\u0131l\u0131na kadar yap\u0131lan t\u00fcm arama hacimlerinin yakla\u015f\u0131k %50 kadar\u0131n\u0131n sanal asistanlar arac\u0131l\u0131\u011f\u0131 ile sesli olarak yap\u0131laca\u011f\u0131n\u0131 \u00f6n g\u00f6r\u00fcyor.Pazarlama firmalar\u0131\u00a0sesli aramalar\u0131n kendilerine daha \u00e7ok pazarlama kanal\u0131 kazand\u0131ra\u011f\u0131n\u0131\u00a0d\u00fc\u015f\u00fcn\u00fcyor ve yat\u0131r\u0131mlar\u0131n\u0131 bu alanda planl\u0131yorlar.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11174\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/02\/google-sesli-arama.png\" alt=\"google-sesli-arama\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/02\/google-sesli-arama.png 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/02\/google-sesli-arama-300x150.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/02\/google-sesli-arama-585x293.png 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Google web y\u00f6netici\u00a0John Mueller\u00a0Google Hangout&#8217;taki Google Yard\u0131mc\u0131s\u0131 i\u00e7in i\u00e7eri\u011fi optimize etme hakk\u0131nda baz\u0131 ipu\u00e7lar\u0131 verdi.Ayr\u0131ca Google, yay\u0131nc\u0131 i\u00e7eri\u011fini Google Asistan&#8217;da nas\u0131l g\u00f6r\u00fcn\u00fcr hale getirece\u011fi konusunda resmi klavuzlar yay\u0131nlad\u0131.Google&#8217;da yap\u0131lan bu resmi hamleler 2016 y\u0131ldan beri s\u00fcre gelen sesli arama platformunu g\u00fcndemine tekrar ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor.Bu resmi hamleler,\u00a0sesli araman\u0131n kendileri i\u00e7in bir odak alan\u0131 oldu\u011fu ve bu nedenle pazarlamac\u0131lar i\u00e7in de bir odak noktas\u0131 olmas\u0131 gerekti\u011finin, bu alanda yeni \u00e7al\u0131\u015fmalar yap\u0131laca\u011f\u0131n\u0131n net bir g\u00f6stergesi oldu.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google sesli aramalar i\u00e7in \u00f6nerilen <a href=\"https:\/\/www.ihs.com.tr\/blog\/search-engine-optimization-seo-nedir\/\">SEO<\/a> optimizasyonlar\u0131 nelerdir ?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3b03d5a2a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69f3b03d5a2a1\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/sesli-aramalar-icin-seo-nasil-yapilir\/#Yapilandirilmis-Veri-Kullanin\" >Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/sesli-aramalar-icin-seo-nasil-yapilir\/#Soylendigi-Gibi-Yazin-Konusuldugu-Gibi-Duzenleyin\" >S\u00f6ylendi\u011fi Gibi Yaz\u0131n, Konu\u015fuldu\u011fu Gibi D\u00fczenleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/sesli-aramalar-icin-seo-nasil-yapilir\/#Fazla-Link-Bilgi-Tablo-ve-Grafikten-Kacinin\" >Fazla Link, Bilgi, Tablo ve Grafikten Ka\u00e7\u0131n\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/sesli-aramalar-icin-seo-nasil-yapilir\/#Uzun-Cumleler-ve-Iceriklerden-Kacinin\" >Uzun C\u00fcmleler ve \u0130\u00e7eriklerden Ka\u00e7\u0131n\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/sesli-aramalar-icin-seo-nasil-yapilir\/#Daha-Fazlasi-Icin\" >Daha Fazlas\u0131 \u0130\u00e7in<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Yapilandirilmis-Veri-Kullanin\"><\/span><span style=\"font-size: 14pt;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Kullan\u0131n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Google&#8217;\u0131n sitenizdeki i\u00e7eri\u011fi daha iyi tan\u0131mas\u0131na yard\u0131mc\u0131 olamak i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri arac\u0131n\u0131 kullan\u0131n.Google Asistan arama sonu\u00e7lar\u0131nda yeralman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131 gibi, sitenizin SEO ve SEM de\u011ferlerine olumlu y\u00f6nde etkisi olacakt\u0131r.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Soylendigi-Gibi-Yazin-Konusuldugu-Gibi-Duzenleyin\"><\/span><span style=\"font-size: 14pt;\">S\u00f6ylendi\u011fi Gibi Yaz\u0131n, Konu\u015fuldu\u011fu Gibi D\u00fczenleyin<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Web sitenizin i\u00e7eri\u011fini olu\u015ftururken metinlerinizi ve c\u00fcmlelerinizi sanki sohbet ediyormu\u015f gibi g\u00fcnl\u00fck diyologlar\u0131 kullanmaya dikkat ederek olu\u015fturun. \u00d6rne\u011fin &#8220;Nohutlu Pilav Tarifi&#8221; yerine &#8220;Nohutlu Pilav \u0130\u00e7in Malzemeler Nelerdir?&#8221; , &#8220;Nohutlu Pilav Nas\u0131l Yap\u0131l\u0131r?&#8221; \u015feklinde i\u00e7erik ba\u015fl\u0131\u011f\u0131n\u0131z\u0131 tercih edebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fazla-Link-Bilgi-Tablo-ve-Grafikten-Kacinin\"><\/span><span style=\"font-size: 14pt;\">Fazla Link, Bilgi, Tablo ve Grafikten Ka\u00e7\u0131n\u0131n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">\u0130\u00e7eri\u011finizde bulunan fazla link, veri tablolar\u0131 ve grafikler Google Asistan a\u00e7\u0131s\u0131ndan sohbet \u00f6zelli\u011fi ta\u015f\u0131mad\u0131\u011f\u0131ndan dolay\u0131 sesli arama sonu\u00e7lar\u0131nda listelenmesi pek m\u00fcmk\u00fcn olmayabilir. \u0130\u00e7eri\u011finizi bir diyalog i\u00e7in en sade hale getirmeniz gerekmektedir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uzun-Cumleler-ve-Iceriklerden-Kacinin\"><\/span><span style=\"font-size: 14pt;\">Uzun C\u00fcmleler ve \u0130\u00e7eriklerden Ka\u00e7\u0131n\u0131n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">John Mueller, uzun i\u00e7erik ve metinleri tercih etmek yerine \u00e7ok k\u0131sa soru ve cevaplar \u015feklinde olu\u015fturulacak i\u00e7eriklerin sesli aramalarda daha \u00e7ok \u00f6n planda olaca\u011f\u0131 y\u00f6n\u00fcnde g\u00f6r\u00fc\u015flerini belirtti.\u00c7\u00fcnk\u00fc Google Asistan soru cevap algoritmas\u0131 \u00fczerine kurulmu\u015f bir platform oldu\u011fundan dolay\u0131, bu algoritmaya uygun verilerin daha \u00f6nemli olaca\u011f\u0131n\u0131 \u00f6n g\u00f6r\u00fcyor.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Daha-Fazlasi-Icin\"><\/span><span style=\"font-size: 14pt;\">Daha Fazlas\u0131 \u0130\u00e7in<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Yap\u0131land\u0131r\u0131lm\u0131\u015f veri yeterli olmuyor ve farkl\u0131 platformlarda sesli arama optimizasyonu \u00fczerinde \u00e7al\u0131\u015f\u0131yorsan\u0131z. \u00d6rne\u011fin bir store \u00fczerinde bunun bir uygulama veya postcast &#8211; news platformlar\u0131 gibi, Google &#8216;dan bu konuda yard\u0131m alabilir ve iyile\u015ftirmeler talep edebilirsiniz.John Mueller daha sesli arama platformlar\u0131nda algoritman\u0131n yeni geli\u015ftirilmeye ba\u015fland\u0131\u011f\u0131n\u0131 ve kullan\u0131c\u0131lar\u0131n &#8211; i\u00e7erik sa\u011flay\u0131c\u0131lar\u0131n bu konudaki katk\u0131lar\u0131n\u0131n, algoritman\u0131n geli\u015fmesinde \u00e7ok \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 belirtiyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sizde hemen <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/wordpress-hosting.html\" target=\"_blank\">WordPress<\/a> altyap\u0131s\u0131 ile bir websitesi haz\u0131rlayabilir, yap\u0131sal veri \u015fablonu i\u00e7in WordPress \u00fczerinde sa\u011flanan eklentilerden birini se\u00e7ebilir, h\u0131zl\u0131 bir \u015fekilde web sitenizi olu\u015fturabilirsiniz.IHS WordPress hosting paketini sat\u0131n almak i\u00e7in <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/wordpress-hosting.html\" target=\"_blank\">t\u0131klay\u0131n<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2018 y\u0131l\u0131nda insanlar\u0131n arama al\u0131\u015fkanl\u0131klar\u0131, sanal asistanlar\u0131n her ge\u00e7en g\u00fcn daha fazla kullan\u0131lmas\u0131 ile\u00a0de\u011fi\u015fmesi \u00f6n g\u00f6r\u00fcl\u00fcyor.Amerika k\u00f6kenli global pazarlama firmalar\u0131 2020 y\u0131l\u0131na&hellip;<\/p>\n","protected":false},"author":3,"featured_media":11169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=11166"}],"version-history":[{"count":14,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11166\/revisions"}],"predecessor-version":[{"id":11182,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11166\/revisions\/11182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/11169"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=11166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=11166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=11166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}