{"id":11442,"date":"2018-03-28T08:40:12","date_gmt":"2018-03-28T06:40:12","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=11442"},"modified":"2018-03-28T09:26:38","modified_gmt":"2018-03-28T07:26:38","slug":"googlein-en-iyi-5-seo-araci","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/googlein-en-iyi-5-seo-araci\/","title":{"rendered":"Google&#8217;\u0131n En \u0130yi 5 SEO Arac\u0131"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Google, SEO i\u00e7in bir\u00e7ok faydal\u0131 ara\u00e7 sunuyor. Bu ara\u00e7lardan baz\u0131lar\u0131 hafif siklet olarak de\u011ferlendirilebilir fakat her birini kullanmak i\u00e7in ayr\u0131 ayr\u0131 g\u00fczel sebepler var.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u015fte Google&#8217;\u0131n en iyi 5 SEO arac\u0131:<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 14pt;\"><strong><a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\/\" target=\"_blank\" rel=\"nofollow\">Chrome Lighthouse<\/a><\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Lighthouse, bir site inceleme arac\u0131n\u0131n &#8220;lite&#8221; s\u00fcr\u00fcm\u00fcd\u00fcr. Bu ara\u00e7, <strong>10 tane SEO metri\u011fi<\/strong> hakk\u0131nda feedbackler verebilir. Lighthouse, Chrome&#8217;a bir uzant\u0131 olarak indirilebilir ve y\u00fcklenebilir. Yukar\u0131da da dedi\u011fimiz gibi; Lighthouse, bir &#8220;lite&#8221; s\u00fcr\u00fcm\u00fc oldu\u011fu i\u00e7in kapsam\u0131 biraz s\u0131n\u0131rl\u0131d\u0131r. Fakat lite olmas\u0131na ra\u011fmen Google i\u00e7in en \u00f6nemli 10 metrik hakk\u0131nda snapshotlar verebilir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Lighthouse&#8217;un hakk\u0131nda raporlar sundu\u011fu 10 metrik:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Viewport Meta Etiketi<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Ba\u015fl\u0131k<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Meta Tag<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">HTTP Durum Kodu<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Link A\u00e7\u0131klay\u0131c\u0131 Metinleri<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Tarama ve Dizin Olu\u015fturma \u0130\u00e7in Sayfa Durumlar\u0131<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Tutarl\u0131 Hreflang<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Tutarl\u0131 rel = canonical<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Mobil Cihazlar \u0130\u00e7in Yaz\u0131 Tipi Okunabilirli\u011fi<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Taray\u0131c\u0131 Eklentilerinin G\u00f6r\u00fcnt\u00fclenmesini Engelleyen \u015eeyleri Kontrol Eder<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>Lighthouse SEO Arac\u0131 Neden Kullan\u0131lmal\u0131?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Lighthouse&#8217;un hafif siklet bir ara\u00e7 oldu\u011funu yukar\u0131da kabul etmi\u015ftik. Fakat Google&#8217;\u0131n en \u00e7ok dikkate ald\u0131\u011f\u0131 10 parametreyi inceleyebilmesi sayesinde \u00f6nemli bir site inceleme arac\u0131na d\u00f6n\u00fc\u015f\u00fcyor. Google, bu metriklerin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. Haliyle siz de \u00f6yle d\u00fc\u015f\u00fcnmelisiniz.<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-size: 14pt;\"><strong><a href=\"https:\/\/testmysite.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"nofollow\">TestMySite<\/a><\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Bir site denetim arac\u0131 olan TestMySite arac\u0131 \u015fu 2 \u00f6nemli metri\u011fi sunuyor:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">3g a\u011fda tahmini y\u00fcklenme s\u00fcresi<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">K\u00f6t\u00fc y\u00fcklemelerinin yol a\u00e7t\u0131\u011f\u0131 tahmini ziyaret\u00e7i kayb\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Bu ara\u00e7, bir web sitesinin h\u0131z konusunda ne kadar ba\u015far\u0131l\u0131 oldu\u011funu anlamam\u0131z i\u00e7in yukar\u0131daki verileri sunuyor. TestMySite arac\u0131 ayr\u0131ca, belirli bir web sayfas\u0131n\u0131 h\u0131zland\u0131rmak i\u00e7in neler yap\u0131labilece\u011fini anlatan eksiksiz bir \u00f6neri raporunu sunuyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>TestMySite Arac\u0131 Neden Kullan\u0131lmal\u0131?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayn\u0131 bilgileri Page Speed Insights&#8217;i kullanarak da edinebilirsiniz. Fakat TestMySite arac\u0131, bir web sayfas\u0131n\u0131n h\u0131z\u0131yla ilgili verileri edinmek i\u00e7in \u00e7ok daha h\u0131zl\u0131 bir yoldur. Web sitenizin h\u0131z\u0131yla ilgili d\u00fczeltilmesi gereken \u015feyleri merak ediyorsan\u0131z Google&#8217;\u0131n Page Speed Insights arac\u0131n\u0131 tercih edebilirsiniz. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Web sitenizin h\u0131z\u0131n\u0131 art\u0131rmak konusunda daha fazla bilgi almak i\u00e7in de <a href=\"https:\/\/www.ihs.com.tr\/blog\/web-sitesi-hizi-arttirmanin-5-temel-yolu\/\">buray\u0131<\/a> t\u0131klayarak ilgili haberimizi g\u00f6rebilirsiniz.<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"font-size: 14pt;\"><strong><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"nofollow\">Page Speed Insights<\/a><\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Page Speed Insights Arac\u0131, web sitenizin h\u0131z\u0131 konusunda bir derecelendirme puan\u0131 sunar ve ayr\u0131ca ilgili web sayfalar\u0131n\u0131n h\u0131zlar\u0131n\u0131 art\u0131rmak i\u00e7in \u00f6zel ipu\u00e7lar\u0131 sunar. Ara\u00e7; hangi betiklerin ya da stil sayfalar\u0131n\u0131n sitenizi yava\u015flatt\u0131\u011f\u0131n\u0131, hangi g\u00f6r\u00fcnt\u00fclerin \u00e7ok b\u00fcy\u00fck oldu\u011funu ve web sayfalar\u0131n\u0131z\u0131 h\u0131zland\u0131rmak i\u00e7in neler yapman\u0131z gerekti\u011fini size bildirir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Page Speed Insights&#8217;\u0131 neden kullanmal\u0131y\u0131m?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Page Speed Insights&#8217;\u0131n tek yapt\u0131\u011f\u0131 \u015fey sayfa h\u0131z\u0131n\u0131z\u0131 etkileyen teknik sorunlar i\u00e7in kullan\u0131\u015fl\u0131 \u00e7\u00f6z\u00fcmler sunmak de\u011fildir. Bunun d\u0131\u015f\u0131nda ayr\u0131ca web sitenizdeki sorunlar\u0131 tespit etmek i\u00e7in bir kaynak niteli\u011findedir.<\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"font-size: 14pt;\"><strong><a href=\"https:\/\/transparencyreport.google.com\/safe-browsing\/search\" target=\"_blank\" rel=\"nofollow\">Safe Browsing Test<\/a><\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi bu ara\u00e7 web sitenizde k\u00f6t\u00fc ama\u00e7l\u0131 bir yaz\u0131l\u0131m olup olmad\u0131\u011f\u0131n\u0131 test eder. Buna ek olarak bu ara\u00e7, web sitenizin en son ne zaman test edildi\u011fini de bildiriyor. Bir sitenin ne s\u0131kl\u0131kla test edilmesi gerekti\u011fi konusunda kat\u0131 bir kural yok. Bu durum siteden siteye de\u011fi\u015febilir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Safe Browsing Test Tool&#8217;u Neden Kullanmal\u0131y\u0131m?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Asl\u0131nda bir sitede k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131m yoksa en son ne zamana test edilmi\u015f oldu\u011fu pek de \u00f6nemli de\u011fil. Fakat ne s\u0131kl\u0131kla test etmeniz gerekti\u011fi konusunda fikir sahibi olmal\u0131s\u0131n\u0131z. Bu ara\u00e7 web sitenizi tarad\u0131ktan sonra k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131m olup olmad\u0131\u011f\u0131 konusunda ve ne s\u0131kl\u0131kla testler yapman\u0131z gerekti\u011fi konusunda bilgiler verir.<\/span><\/p>\n<ol start=\"5\">\n<li><span style=\"font-size: 14pt;\"><strong><a href=\"http:\/\/www.google.com\/trends\/\" target=\"_blank\" rel=\"nofollow\">Google Trends<\/a><\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Google Trends, anahtar kelimeler hakk\u0131nda pop\u00fcler bilgiler sa\u011flar ve bu bilgileri zamana ve co\u011frafyaya g\u00f6re kategorize eder.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Zaman kategorisi anahtar kelimelerin mevsimlere g\u00f6re nas\u0131l etkilendi\u011fi hakk\u0131nda fikirler verebilir ve ayr\u0131ca bir anahtar kelimenin zaman i\u00e7inde pop\u00fclaritesini kaybedip kaybetmedi\u011fi hakk\u0131nda bilgi verir. E\u011fer bir anahtar kelimede pop\u00fclarite d\u00fc\u015f\u00fc\u015f\u00fc e\u011filimi varsa, arama yapan ki\u015filerin ilgili \u00fcr\u00fcne olan ilgisi azalm\u0131\u015ft\u0131r demektir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Google Trends&#8217;i Neden Kullanmal\u0131s\u0131n\u0131z?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google Trends \u00f6zellikle rekabet ara\u015ft\u0131rmalar\u0131 i\u00e7in olduk\u00e7a \u00f6nemlidir. Ki\u015filerin Google&#8217;da rakiplerinizi ne s\u0131kl\u0131kla arad\u0131\u011f\u0131n\u0131 g\u00f6sterir. Sonu\u00e7larda g\u00f6rebilece\u011finiz trend \u00e7izgisi, bir trendin a\u015fa\u011f\u0131 do\u011fru mu, yukar\u0131 do\u011fru mu ya da istikrarl\u0131 m\u0131 oldu\u011funu g\u00f6sterir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Rakibinize ait olan verilere bak\u0131ld\u0131\u011f\u0131 zaman bir trend \u00e7izgisinin a\u015fa\u011f\u0131 do\u011fru e\u011filim g\u00f6stermesi sizin i\u00e7in daha iyidir. Genellikle bu \u00e7izgi sabit(istikrarl\u0131) olarak g\u00f6r\u00fcn\u00fcr ve bu da rakibinizin iyi i\u015f \u00e7\u0131kard\u0131\u011f\u0131 anlam\u0131na gelir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, SEO i\u00e7in bir\u00e7ok faydal\u0131 ara\u00e7 sunuyor. Bu ara\u00e7lardan baz\u0131lar\u0131 hafif siklet olarak de\u011ferlendirilebilir fakat her birini kullanmak i\u00e7in ayr\u0131 ayr\u0131 g\u00fczel&hellip;<\/p>\n","protected":false},"author":3,"featured_media":11468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=11442"}],"version-history":[{"count":2,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11442\/revisions"}],"predecessor-version":[{"id":11467,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11442\/revisions\/11467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/11468"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=11442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=11442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=11442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}