{"id":11479,"date":"2018-04-11T13:15:51","date_gmt":"2018-04-11T11:15:51","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=11479"},"modified":"2018-05-08T09:25:36","modified_gmt":"2018-05-08T07:25:36","slug":"google-algoritmalarini-degistirdigini-onayladi","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-algoritmalarini-degistirdigini-onayladi\/","title":{"rendered":"Google Algoritmalar\u0131n\u0131 De\u011fi\u015ftirdi\u011fini Onaylad\u0131"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">2012\u00a0y\u0131l\u0131nda Google\u2019\u0131n arama motorlar\u0131ndaki Penguin algoritmas\u0131n\u0131n de\u011fi\u015ftirmesinden bu yana Google; daha \u00e7ok kaliteye, kullan\u0131c\u0131 deneyimine ve g\u00fcvene \u00f6nem vermeye ba\u015flam\u0131\u015ft\u0131. \u015e\u00fcpheli g\u00f6r\u00fcnen i\u00e7erikler yok say\u0131l\u0131rken, daha g\u00fcvenli ve daha zengin materyallere sahip olanlar \u00f6n planda tutuluyordu. <strong>Teknoloji d\u00fcnyas\u0131 \u00fczerine ekleyerek ilerlemeye devam etti ve bunun da bir sonucu olarak Google yak\u0131n zamanda algoritmalar\u0131n\u0131 tekrar de\u011fi\u015ftirme karar\u0131 ald\u0131.<\/strong> Nedeni de \u015f\u00f6yle;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u015eu an sanal ortamdaki web trafi\u011finin yar\u0131s\u0131ndan daha fazlas\u0131 mobil kullan\u0131c\u0131lar taraf\u0131ndan olu\u015fturuluyor. Bu mobil kullan\u0131c\u0131lar\u0131n neredeyse tamam\u0131 daha \u00f6nce internete ba\u011flanmak i\u00e7in bir masa\u00fcst\u00fc bilgisayar kullan\u0131yordu. Yani bir de\u011fi\u015fim ya\u015fad\u0131lar ve mobil cihazlar\u0131 kullanmay\u0131 tercih ettiler. Fakat yeni gen\u00e7 n\u00fcfus art\u0131k web trafi\u011fini direkt olarak mobil cihazlardan \u00fcretiyor. \u00a0Bunun bir sonucu olarak zamanla masa\u00fcst\u00fc bilgisayarlar\u0131n kullan\u0131m\u0131 daha da azalacak ve mobil cihaz kullan\u0131m yo\u011funlu\u011fu daha da artacak. <\/span><span style=\"font-size: 14pt;\">Mobil cihazlar\u0131n \u00e7e\u015fitli uygulamalar\u0131yla birlikte sosyal hayat ve i\u015f hayat\u0131 i\u00e7in \u00e7ok cazip olmas\u0131 zamanla \u00e7ok daha yo\u011fun bir \u015fekilde kullan\u0131lacaklar\u0131n\u0131 i\u015faret ediyor. T\u00fcm bu geli\u015fmelerin ve beklentilerin \u00fczerine <strong>geli\u015ftiriciler ve arama motorlar\u0131 da art\u0131k \u00f6nceliklerini mobil cihazlara vermeye ba\u015flad\u0131lar.<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/masaustu-bilgisayarda-google.jpg\" data-rel=\"penci-gallery-image-content\" rel=\"attachment wp-att-11482\"><img decoding=\"async\" class=\"size-full wp-image-11482 aligncenter\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/masaustu-bilgisayarda-google.jpg\" alt=\"masaustu-bilgisayarda-google\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/masaustu-bilgisayarda-google.jpg 800w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/masaustu-bilgisayarda-google-300x225.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/masaustu-bilgisayarda-google-585x439.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">Mobil cihaz kullan\u0131m\u0131n\u0131n bu kadar artmas\u0131na tepkisiz kalmayan Google, art\u0131k yava\u015f yava\u015f mobile-first indeksleme yapmaya ba\u015flad\u0131\u011f\u0131n\u0131 2016 y\u0131l\u0131ndan beri hissettiriyordu ve algoritmalar\u0131n\u0131 yava\u015f yava\u015f de\u011fi\u015ftiriyordu. Bizler de daha \u00f6nceki haberlerimizde birka\u00e7 kez bunu duyurmu\u015f ve web sitenizi mobil uyumlu hale getirmeniz gerekti\u011fini s\u00f6ylemi\u015ftik.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ve nihayet Google, yak\u0131n zaman \u00f6nce \u00e7ekirdek algoritmalar\u0131n\u0131 tamamen g\u00fcncelledi\u011fini <a href=\"https:\/\/twitter.com\/searchliaison\/status\/973241540486164480\" target=\"_blank\" rel=\"nofollow\">twitter\u00a0arac\u0131l\u0131\u011f\u0131yla<\/a> duyurdu.<\/span><\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/google-algoritma-tweeti.png\" data-rel=\"penci-gallery-image-content\" rel=\"attachment wp-att-11480\"><img decoding=\"async\" class=\"size-full wp-image-11480 aligncenter\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/google-algoritma-tweeti.png\" alt=\"google-algoritma-tweeti\" width=\"772\" height=\"438\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/google-algoritma-tweeti.png 772w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/google-algoritma-tweeti-300x170.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/04\/google-algoritma-tweeti-585x332.png 585w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">Bu kadar b\u00fcy\u00fck olmasa da zaten y\u0131lda birka\u00e7 kez bu tarz g\u00fcncellemeler yap\u0131l\u0131yordu. Fakat \u015f\u00fcphesiz bu \u015fimdiye kadar olan en b\u00fcy\u00fck de\u011fi\u015fiklik. <strong>Google ilgili duyurusunda tam olarak neleri de\u011fi\u015ftirdi\u011fi konusunda spesifik bilgiler vermemi\u015f olsa da t\u00fcm arama sonu\u00e7lar\u0131n\u0131 etkileyen b\u00fcy\u00fck bir de\u011fi\u015fiklik yapt\u0131\u011f\u0131n\u0131 art\u0131k hepimiz biliyoruz.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Mobile-first indeksleme ile birlikte s\u0131ralamalar\u0131n\u0131zda ve trafi\u011finizde \u00e7e\u015fitli dalgalanmalar olabilir. \u00c7\u00fcnk\u00fc art\u0131k mobil uyumlu web siteleri Google\u2019\u0131n arama sonu\u00e7lar\u0131 sayfalar\u0131nda \u00f6ncelik kazanacak. Bu y\u00fczden arama motoru sonu\u00e7lar\u0131 sayfalar\u0131ndaki (SERP) rekabet g\u00fcc\u00fcn\u00fcz\u00fc kaybetmemek i\u00e7in web sitenizi mobil uyumlu hale getirmeniz iyi bir fikir olacakt\u0131r. Rekabet g\u00fcc\u00fcn\u00fcz\u00fc kaybetmemek ve hatta daha da art\u0131rmak i\u00e7in\u00a0i\u015finize yarayabilecek mobil seo taktiklerimizi incelemek i\u00e7in <a href=\"https:\/\/www.ihs.com.tr\/blog\/mutlaka-uygulanmasi-gereken-6-mobil-seo-taktigi\/\">buraya<\/a> t\u0131klayarak ilgili haberimize ula\u015fabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2012\u00a0y\u0131l\u0131nda Google\u2019\u0131n arama motorlar\u0131ndaki Penguin algoritmas\u0131n\u0131n de\u011fi\u015ftirmesinden bu yana Google; daha \u00e7ok kaliteye, kullan\u0131c\u0131 deneyimine ve g\u00fcvene \u00f6nem vermeye ba\u015flam\u0131\u015ft\u0131. \u015e\u00fcpheli g\u00f6r\u00fcnen&hellip;<\/p>\n","protected":false},"author":3,"featured_media":11547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=11479"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11479\/revisions"}],"predecessor-version":[{"id":11498,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11479\/revisions\/11498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/11547"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=11479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=11479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=11479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}