{"id":11933,"date":"2018-08-31T14:37:38","date_gmt":"2018-08-31T12:37:38","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=11933"},"modified":"2019-01-22T11:22:55","modified_gmt":"2019-01-22T09:22:55","slug":"iyi-bir-domain-nasil-secilir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/iyi-bir-domain-nasil-secilir\/","title":{"rendered":"\u0130yi Bir Domain Nas\u0131l Se\u00e7ilir?"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Do\u011fru domain ad\u0131n\u0131 se\u00e7mek i\u015finiz i\u00e7in alabilece\u011finiz en \u00f6nemli kararlardan bir tanesidir. <strong>Kula\u011fa basit geliyor olsa da bir domain ad\u0131n\u0131 se\u00e7erken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken baz\u0131 \u015feyler var. <\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sizin i\u00e7in bu konu hakk\u0131nda bir liste haz\u0131rlad\u0131k:<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 14pt;\"><strong>Marka Ad\u0131n\u0131zla Uyumlu Mu?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Bu maddeyi se\u00e7memizin baz\u0131 nedenleri var:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Domain ad\u0131n\u0131zla markan\u0131z\u0131n uyumsuz olmas\u0131 markala\u015fman\u0131z\u0131 \u00f6nler.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Markan\u0131z\u0131n ve domain ad\u0131n\u0131z\u0131n ayn\u0131 olmas\u0131 ziyaret\u00e7ilerinizin sizi daha kolay hat\u0131rlamas\u0131n\u0131 sa\u011flar. B\u00f6ylelikle arama motorlar\u0131nda ve adres \u00e7ubuklar\u0131nda sizi ararken s\u0131k\u0131nt\u0131 ya\u015fama ihtimalleri en aza iner.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Ak\u0131lda kal\u0131c\u0131 ve g\u00fc\u00e7l\u00fc bir marka olu\u015fturmak i\u00e7in tutarl\u0131 olman\u0131z gerekiyor.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><span style=\"font-size: 14pt;\"><strong>Markan\u0131z\u0131 \u0130yi Temsil Ediyor Mu?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Markan\u0131z\u0131n temsil eden domain ad\u0131n\u0131n \u00f6zellikleri \u015f\u00f6yle olmal\u0131:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Benzersiz<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Net<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">K\u0131sa<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Anlaml\u0131<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Ak\u0131lda kal\u0131c\u0131<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u0130lham verici<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><span style=\"font-size: 14pt;\"><strong>Markan\u0131z\u0131 Google&#8217;da Arat\u0131nca Ne G\u00f6r\u00fcn\u00fcyor?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Markan\u0131z\u0131 Google&#8217;da arat\u0131n. Yapt\u0131\u011f\u0131n\u0131z aramalar sonucunda hangi pozisyonlarda oldu\u011funuzu g\u00f6zlemleyin. <strong>Markan\u0131z\u0131n ve domain ad\u0131n\u0131z\u0131n bir\u00e7ok benzerinin oldu\u011funu ve t\u00fcm rakiplerinizle rekabet etmeniz gerekti\u011fini unutmay\u0131n.<\/strong> O y\u00fczden aramalarda g\u00f6z\u00fckecek domain adlar\u0131n\u0131 tercih etmeye \u00e7al\u0131\u015f\u0131n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Farkl\u0131 \u00fclkelerde marka ad\u0131n\u0131z\u0131n nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc inceleyebilmek i\u00e7in <a href=\"https:\/\/support.google.com\/adwords\/answer\/148778?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\" target=\"_blank\" rel=\"nofollow\">Google AdWords\u2019 Ad Preview and Diagnosis Tool<\/a>&#8216;u kullanabilirsiniz.<\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"font-size: 14pt;\"><strong>Okumak ve Yazmak Kolay M\u0131?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">\u0130nsanlar\u0131n web sitenizi okurken ya da yazarken \u00e7ok kafa yormamalar\u0131n\u0131 sa\u011flay\u0131n. Bu durum ayn\u0131 zamanda asl\u0131nda sizi aramayan ki\u015filerin de sizi bulmas\u0131na yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<ol start=\"5\">\n<li><span style=\"font-size: 14pt;\"><strong>Anahtar Kelimeleri Abartmay\u0131n<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Bu ba\u015fl\u0131k bir anahtar kelimeyi domain ad\u0131n\u0131zda kullanamayaca\u011f\u0131n\u0131z anlam\u0131na gelmiyor. Fakat abartmamaya dikkat edin.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u00d6rne\u011fin; domain ad\u0131n\u0131zdan farkl\u0131 bir konuda i\u00e7erik haz\u0131rlad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Domain ad\u0131n\u0131zdaki anahtar kelimeler kullan\u0131c\u0131lar\u0131 sitenize \u00e7ekebilir, fakat i\u00e7eri\u011finizin farkl\u0131 olmas\u0131 kullan\u0131c\u0131lar\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratacakt\u0131r. Google da bu durumda web sitenizi spam olarak de\u011ferlendirebilir.<\/span><\/p>\n<ol start=\"6\">\n<li><span style=\"font-size: 14pt;\"><strong>Tire Kullanmay\u0131n<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Domain ad\u0131n\u0131zda tire kullanman\u0131z bir\u00e7ok nedenden dolay\u0131 &#8216;kalitesiz&#8217; olarak de\u011ferlendirilir:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Spam gibi g\u00f6r\u00fcn\u00fcr.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Domain ad\u0131n\u0131z\u0131 bir ki\u015fiye s\u00f6ylemeniz zorla\u015f\u0131r.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Genel olarak \u00e7irkin bir g\u00f6r\u00fcnt\u00fc oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/span><\/li>\n<\/ul>\n<ol start=\"7\">\n<li><span style=\"font-size: 14pt;\"><strong>Spams\u0131z Bir Optimizasyon Yapt\u0131n\u0131z M\u0131?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Yukar\u0131da, anahtar kelimeleri domain adlar\u0131ndan kullanman\u0131n riskli oldu\u011fundan s\u00f6z etmi\u015ftik. Fakat gerekli optimizasyonu yaparak riskleri ortadan kald\u0131rabilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u00d6rne\u011fin; \u0130zmir merkezli bir i\u015finiz varsa domain ad\u0131n\u0131zda \u0130zmir&#8217;i ge\u00e7irmeniz mant\u0131kl\u0131 olabilir. Sadece spam olmamas\u0131na dikkat edin.<\/span><\/p>\n<ol start=\"8\">\n<li><span style=\"font-size: 14pt;\"><strong>K\u0131sa M\u0131?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Domain ad\u0131n\u0131z\u0131n k\u0131sa ve net olmas\u0131 \u00f6nemlidir. <strong>K\u0131sa domain adlar\u0131n\u0131 ezberlemek, hat\u0131rlamak ve taray\u0131c\u0131ya yazmak daha kolayd\u0131r.<\/strong> Ayr\u0131ca e-posta adresleriniz ve kartvizitleriniz i\u00e7in de olumludur.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u00d6rne\u011fin; <em>domain.com<\/em> gibi k\u0131sa bir domaininiz var. B\u00f6yle bir domain ad\u0131yla hem URL yap\u0131n\u0131z hem de alt sayfa mimarileriniz k\u0131sa olacakt\u0131r.<\/span><\/p>\n<ol start=\"9\">\n<li><span style=\"font-size: 14pt;\"><strong>Hangi TLD&#8217;yi Se\u00e7tiniz?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">TLD, Top-Level Domain&#8217;in k\u0131salt\u0131lm\u0131\u015f halidir.\u00a0Top-level Domainler, her URL\u2019nin en sonundaki eklerdir. <strong>En \u00e7ok bilinen top-level domain ise <em>.com<\/em>&#8216;dur.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">En yayg\u0131n TLD&#8217;ler:<\/span><\/p>\n<ul>\n<li><em><span style=\"font-size: 14pt;\">.com<\/span><\/em><\/li>\n<li><em><span style=\"font-size: 14pt;\">.org<\/span><\/em><\/li>\n<li><em><span style=\"font-size: 14pt;\">.net<\/span><\/em><\/li>\n<li><em><span style=\"font-size: 14pt;\">.co<\/span><\/em><\/li>\n<li><em><span style=\"font-size: 14pt;\">.us<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Bunlar\u0131n d\u0131\u015f\u0131nda \u00e7ok say\u0131da TLD mevcut. Fakat hangisini tercih etmeniz gerekti\u011fini nereden bileceksiniz?\u00a0<\/span><span style=\"font-size: 14pt;\">E\u011fer hedef pazar\u0131n\u0131z yerelse hedefledi\u011finiz \u00fclkeye \u00f6zg\u00fc bir TLD se\u00e7ebilirsiniz. E\u011fer yerel de\u011filseniz <em>.com<\/em>&#8216;u tercih edebilirsiniz. \u00c7\u00fcnk\u00fc;<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Potansiyel m\u00fc\u015fterilerin \u00e7o\u011fu bir domain ad\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc zaman <em>.com<\/em> ile bitece\u011fini d\u00fc\u015f\u00fcn\u00fcrler.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">K\u00fcresel hedefleriniz varsa <em>.com<\/em> en global TLD&#8217;dir.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><em>.com<\/em> genel olarak ziyaret\u00e7ilere daha \u00e7ok g\u00fcven verir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">T\u00fcm bu durumlar\u0131n istisnalar\u0131 olabilir. Sizin i\u00e7in en uygun TLD&#8217;nin <em>.com<\/em> olup olmad\u0131\u011f\u0131n\u0131 merak ediyorsan\u0131z <a href=\"https:\/\/www.ihs.com.tr\/blog\/comu-kullanmamak-web-sitenize-zarar-mi-veriyor\/\">bu haberimizi<\/a> okuman\u0131zda fayda var.<\/span><\/p>\n<ol start=\"10\">\n<li><span style=\"font-size: 14pt;\"><strong>Benzersiz Mi?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Kullanmak istedi\u011finiz domain ad\u0131n\u0131 ba\u015fka bir ki\u015finin kullan\u0131p kullanmad\u0131\u011f\u0131n\u0131 kontrol edin. <strong>Baz\u0131 durumlarda kullan\u0131labilir g\u00f6z\u00fcken domain ad\u0131n\u0131n ba\u015fka ki\u015filer taraf\u0131ndan da farkl\u0131 TLD ile kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/strong> \u0130deal olarak b\u00f6yle bir durumdan uzak durmak ve benzersiz bir domain ad\u0131n\u0131 tercih etmek istersiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Domain ad\u0131n\u0131z\u0131 se\u00e7tikten sonra 1&#8217;den fazla TLD ile sat\u0131n alman\u0131z\u0131 tavsiye ederiz. Di\u011fer TLD&#8217;leri ana TLD&#8217;nizin oldu\u011fu domaine y\u00f6nlendirmeniz mant\u0131kl\u0131 olacakt\u0131r.<\/span><\/p>\n<ol start=\"11\">\n<li><span style=\"font-size: 14pt;\"><strong>Sosyal A\u011flarda Kullan\u0131labilir Durumda M\u0131?<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Tercih etti\u011finiz domain ad\u0131 ile sosyal medya hesaplar\u0131 a\u00e7mak da istemelisiniz. Fakat <strong>domain ad\u0131n\u0131za ait hesaplar\u0131n ba\u015fkalar\u0131 taraf\u0131ndan al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6rmek can s\u0131k\u0131c\u0131 olacakt\u0131r.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Almak istedi\u011finiz domain ad\u0131na ait sosyal medya hesaplar\u0131n\u0131n al\u0131n\u0131p al\u0131nmad\u0131\u011f\u0131n\u0131 <a href=\"https:\/\/namevine.com\/\" target=\"_blank\" rel=\"nofollow\">buradan<\/a> kontrol edebilirsiniz. Bu sosyal medya hesaplar\u0131n\u0131 hemen kullanmay\u0131 d\u00fc\u015f\u00fcnm\u00fcyor olsan\u0131z bile bir ba\u015fkas\u0131n\u0131n almas\u0131n\u0131 engellemek i\u00e7in bu hesaplar\u0131 ele ge\u00e7irmelisiniz.<\/span><\/p>\n<ol start=\"12\">\n<li><span style=\"font-size: 14pt;\"><strong>Patent ve Tescilleri Kontrol Edin<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Akl\u0131n\u0131zdaki domain ad\u0131na yat\u0131r\u0131m yapmadan \u00f6nce patent ve tescil belgelerini kontrol edin. Gelecekte bir problemle kar\u015f\u0131la\u015fmamak i\u00e7in bu nokta olduk\u00e7a \u00f6nemlidir. E\u011fer bir sorun g\u00f6r\u00fcnm\u00fcyorsa <strong>markan\u0131z\u0131 olu\u015fturun ve kendi tescil i\u015flemlerinizi tamamlay\u0131n.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Sonu\u00e7<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">G\u00fcn\u00fcm\u00fczde kad\u0131nlar i\u00e7in, erkekler i\u00e7in ve hatta evcil hayvanlar i\u00e7in bile web siteleri olu\u015fturuyor. Bu nedenle uygun ve iyi bir domain ad\u0131 se\u00e7mek olduk\u00e7a zor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu zorlu\u011fun yan\u0131nda ayn\u0131 zamanda sizi \u00f6m\u00fcr boyu temsil edecek domain ad\u0131n\u0131 se\u00e7erken yarat\u0131c\u0131 olmal\u0131 ve fark yaratmal\u0131s\u0131n\u0131z. Bu konuda gerekli t\u00fcm bilgileri sizlerle payla\u015ft\u0131k. \u015eimdi tek yapman\u0131z gereken harika bir domain ad\u0131 se\u00e7mek!<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Uygun domain ad\u0131n\u0131 se\u00e7tikten sonra <a href=\"https:\/\/www.ihs.com.tr\/domain\/alan-adi-domain-tescili.html\">buraya t\u0131klayarak<\/a> kay\u0131t i\u015flemlerinizi olduk\u00e7a h\u0131zl\u0131 bir \u015fekilde ba\u015flatabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do\u011fru domain ad\u0131n\u0131 se\u00e7mek i\u015finiz i\u00e7in alabilece\u011finiz en \u00f6nemli kararlardan bir tanesidir. Kula\u011fa basit geliyor olsa da bir domain ad\u0131n\u0131 se\u00e7erken g\u00f6z&hellip;<\/p>\n","protected":false},"author":3,"featured_media":11934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,402],"tags":[],"class_list":["post-11933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-nasil-yapilir"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=11933"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11933\/revisions"}],"predecessor-version":[{"id":11946,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/11933\/revisions\/11946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/11934"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=11933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=11933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=11933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}