{"id":12165,"date":"2018-10-15T10:40:50","date_gmt":"2018-10-15T08:40:50","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=12165"},"modified":"2018-12-20T08:41:03","modified_gmt":"2018-12-20T06:41:03","slug":"mobil-seoya-giris-kilavuzu","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/mobil-seoya-giris-kilavuzu\/","title":{"rendered":"Mobil SEO&#8217;ya Giri\u015f K\u0131lavuzu"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Google, 2015 y\u0131l\u0131nda mobil aramalar\u0131n masa\u00fcst\u00fc aramalar\u0131 ge\u00e7mesiyle birlikte ilk defa mobil cihazlar\u0131 bu kadar ciddiye alm\u0131\u015ft\u0131. Ard\u0131ndan 2016 y\u0131l\u0131nda\u00a0<em>mobilegeddon 2.0<\/em>\u00a0SEO d\u00fcnyas\u0131nda kartlar\u0131 yeniden da\u011f\u0131tt\u0131. Ve en sonunda da 2017 y\u0131l\u0131n\u0131n son aylar\u0131 ve 2018 y\u0131l\u0131 ba\u015flar\u0131nda\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/mobile-first-indeksleme-nedir-seoyu-nasil-etkiler\/\">mobile-first indeksleme<\/a>\u00a0tamamland\u0131 ve\u00a0<strong>Google art\u0131k arama motoru sonu\u00e7 sayfalar\u0131nda mobil cihazlara \u00f6ncelik vermeye ba\u015flad\u0131.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca hem Google&#8217;\u0131n hem de Microsoft&#8217;un g\u00f6stermi\u015f oldu\u011fu teknolojik geli\u015fmeler; mobil, sesli ve g\u00f6rsel aramalar konusunda ba\u015far\u0131l\u0131 s\u0131ralamalar elde etmek i\u00e7in b\u00fcy\u00fck de\u011fi\u015fiklikler yapman\u0131z gerekti\u011fi anlam\u0131na geliyor. Bu geli\u015fmelerin sonucunda bir s\u00fcredir ak\u0131llarda ortak bir soru i\u015fareti var:<\/span><\/p>\n<p><em><span style=\"font-size: 14pt;\"><strong>&#8220;Mobil stratejim nas\u0131l olmal\u0131?&#8221;<\/strong><\/span><\/em><\/p>\n<p><span style=\"font-size: 14pt;\">Ak\u0131llara ilk gelen cevap\u00a0<strong><em>&#8220;mobil uyumlu bir web sitesine sahip olunmal\u0131&#8221;<\/em><\/strong>\u00a0olsa da bu tek ba\u015f\u0131na asla yeterli olmuyor. Google bu konuda k\u00fc\u00e7\u00fck k\u00fc\u00e7\u00fck ipu\u00e7lar\u0131 veriyor olsa da kafalardaki soru i\u015faretleri genel hatlar\u0131yla duruyor. IHS olarak bu soru i\u015faretlerine cevap arad\u0131k ve bu haberimizde mobil SEO&#8217;ya ba\u015flarken bilmeniz gerekenlerden bahsedece\u011fiz. \u0130\u015fte Mobil SEO&#8217;nun temelleri:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Google Mobil Aramalar\u0131 Nas\u0131l Kar\u015f\u0131l\u0131yor?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google&#8217;\u0131n mobil aramalara olduk\u00e7a \u00f6nem verdi\u011fini biliyoruz. Fakat Google&#8217;\u0131n mobil aramalara tam olarak nas\u0131l yakla\u015ft\u0131\u011f\u0131n\u0131 anlamak biraz kafa kar\u0131\u015ft\u0131r\u0131c\u0131 olabilir. Bu y\u00fczden \u00e7ok derinlemesine inmeden Google ve mobil aramalar hakk\u0131nda en \u00e7ok sorulan sorular\u0131 ve cevaplar\u0131n\u0131 derledik:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Mobil ve Masa\u00fcst\u00fc URL&#8217;leriniz Birbirinden Farkl\u0131ysa Google Hangi URL&#8217;yi Dizine Ekleyecek?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Cevap olduk\u00e7a basit asl\u0131nda.<strong>\u00a0Google masa\u00fcst\u00fc aramalar\u0131 i\u00e7in masa\u00fcst\u00fc URL&#8217;nizi, mobil aramalar i\u00e7in de mobil URL&#8217;nizi kullanacakt\u0131r.<\/strong>\u00a0Fakat i\u00e7erikler indekslenirken sadece mobil s\u00fcr\u00fcm\u00fc tercih edilecektir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu konunun kayna\u011f\u0131 ise Google Webmasters&#8217;\u0131n Twitter \u00fczerinden yapt\u0131\u011f\u0131\u00a0<a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235820863049728?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1007235820863049728&amp;ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fseo-guide%2Fintroduction-to-mobile-seo%2F\" target=\"_blank\" rel=\"nofollow\">\u015fu a\u00e7\u0131klama<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12166 aligncenter\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/google-mobil-endeks-aciklamasi.png\" alt=\"google-mobil-endeks-aciklamasi\" width=\"640\" height=\"323\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/google-mobil-endeks-aciklamasi.png 640w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/google-mobil-endeks-aciklamasi-300x151.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/google-mobil-endeks-aciklamasi-585x295.png 585w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Mobile-first \u0130ndeksleme ile S\u0131ralamam\u0131 Kaybeder Miyim?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Mobil-first ile s\u0131ralamalar\u0131n\u0131z\u0131 kaybetmezsiniz. Fakat yine de kullan\u0131c\u0131 deneyimi i\u00e7in mobil uyumlulu\u011fa dikkat etmelisiniz. Mobil-first indeksleme ile web siteniz sayfa sayfa g\u00f6zden ge\u00e7irilir, bu y\u00fczden \u00f6ncelikli olarak en \u00e7ok getirisi olan sayfalar\u0131n\u0131z\u0131 g\u00fcncellemelisiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu konunun kayna\u011f\u0131 da Google Webmasters&#8217;\u0131n yine Twitter \u00fczerinden yapt\u0131\u011f\u0131\u00a0<a href=\"https:\/\/twitter.com\/googlewmc\/status\/1007235830543519744?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1007235830543519744&amp;ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fseo-guide%2Fintroduction-to-mobile-seo%2F\" target=\"_blank\" rel=\"nofollow\">\u015fu a\u00e7\u0131klama<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12166 aligncenter\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/google-mobil-endeks-aciklamasi.png\" alt=\"google-mobil-endeks-aciklamasi\" width=\"640\" height=\"323\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/google-mobil-endeks-aciklamasi.png 640w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/google-mobil-endeks-aciklamasi-300x151.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/google-mobil-endeks-aciklamasi-585x295.png 585w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Google&#8217;\u0131n a\u00e7\u0131klamas\u0131n\u0131n bir t\u0131k \u00f6tesine gidelim ve size bir s\u0131r verelim: Google hem masa\u00fcst\u00fc hem de mobil sitenizin ayn\u0131 i\u00e7eri\u011fe sahip olmas\u0131n\u0131 istiyor.<strong>\u00a0E\u011fer duyarl\u0131 bir tasar\u0131m sayesinde ayn\u0131 i\u00e7eriklere sahipseniz mobil-first indekslemeden hi\u00e7bir zarar g\u00f6rmezsiniz.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Web Sitem Mobil Dostu Mu?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Web sitenizin mobil dostu olup olmad\u0131\u011f\u0131n\u0131 test etmek i\u00e7in kullanabilece\u011finiz en pop\u00fcler ara\u00e7lar\u0131n listesi \u015f\u00f6yle:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 14pt;\">Mobile-Friendly Test<\/span><\/a><\/li>\n<li><a href=\"https:\/\/testmysite.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 14pt;\">Test My Site<\/span><\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6066468?hl=en&amp;rd=2\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 14pt;\">Fetch as Google<\/span><\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 14pt;\">PageSpeed Insights<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.browserstack.com\/responsive\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 14pt;\">BrowserStack<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>En \u0130yi Mobil SEO Uygulamalar\u0131<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Web sitenizi mobil aramalar i\u00e7in nas\u0131l optimize edece\u011finiz konusunda baz\u0131 ipu\u00e7lar\u0131 verelim. T\u00fcm ba\u015far\u0131l\u0131 mobil sitelerin uygulad\u0131\u011f\u0131 birka\u00e7 mobil SEO takti\u011fi ve en iyi taktikleri ke\u015ffederek ba\u015flayal\u0131m:<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Mobil \u0130\u00e7erik<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Mobil SEO konusunda ba\u015far\u0131 istiyorsan\u0131z mobil web sitenizdeki i\u00e7eriklerinizle masa\u00fcst\u00fc web sitenizdeki i\u00e7eriklerinizin tam olarak ayn\u0131 olmas\u0131 gerekmektedir.<\/strong>\u00a0Yani web sitenizdeki metin, video, resim gibi t\u00fcm i\u00e7erik formatlar\u0131n\u0131n mobil cihazlarda taranabilir ve dizine eklenebilir oldu\u011fundan emin olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google son zamanlarda g\u00f6r\u00fcnt\u00fcl\u00fc aramalar i\u00e7in mobil sonu\u00e7lar \u00fczerine baz\u0131 g\u00fcncellemeler yapt\u0131. Bu da genelde g\u00f6rmezden gelinen g\u00f6r\u00fcnt\u00fc alt \u00f6zniteliklerinin mobil aramalar i\u00e7in daha da \u00f6nemli geldi\u011fi anlam\u0131na geliyor.<strong>\u00a0Yani Google art\u0131k k\u00f6pek ve kedi \u0131rklar\u0131n\u0131 foto\u011fraflardan tan\u0131yabiliyor. Bunu g\u00f6rmezlikten gelme \u015fans\u0131n\u0131z yok.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/sesli-aramalar-icin-seo-nasil-yapilir\/\">sesli aramalar<\/a>\u0131n da son d\u00f6nemde ne kadar pop\u00fcler oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek i\u00e7eriklerinizi hizalamay\u0131 d\u00fc\u015f\u00fcnmeniz gerekiyor. \u00d6rne\u011fin; meta ba\u015fl\u0131klar\u0131n\u0131z\u0131 mobil aramalar i\u00e7in optimize etmeyi deneyebilirsiniz. Unutmay\u0131n ki sesli aramalar mobil cihazlardan yap\u0131l\u0131yor ve dolay\u0131s\u0131yla mobil sitenizi optimize etmeniz mant\u0131kl\u0131 olacakt\u0131r.\u00a0<strong>Sesli arama = mobil cihaz.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu durumlar da pazarlamac\u0131lar\u0131n anahtar kelime ara\u015ft\u0131rmalar\u0131n\u0131 yeniden \u015fekillendirmeleri gerekti\u011fi anlam\u0131na geliyor.\u00a0<\/span><span style=\"font-size: 14pt;\">Ayr\u0131ca arama motoru sonu\u00e7 sayfalar\u0131nda uzunca sorulan sorular sayesinde snippetler daha \u00f6nemli bir hal alm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Mobil Site Performans\u0131<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Son g\u00fcnlerde Google&#8217;\u0131n daha fazla h\u0131z istedi\u011fine dair \u00e7ok fazla s\u00f6ylenti mevcut. Evet bu s\u00f6ylentiler do\u011fru. Google resmi bir Speed Update g\u00fcncellemesi ile daha fazla h\u0131z gerektiriyor. Bu y\u00fczden de Google site h\u0131zlar\u0131n\u0131 ve sayfa y\u00fcklenme s\u00fcrelerini iyile\u015ftirmek i\u00e7in\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/google-amp-nedir-nasil-kullanilmalidir\/\">Accelerated Mobile Pages Project<\/a>&#8216;i sunmu\u015ftur.\u00a0<strong>AMP&#8217;ler i\u00e7eriklerin \u00f6nbelle\u011fe al\u0131nmas\u0131na ve do\u011frudan arama motoru sonu\u00e7 sayfalar\u0131 i\u00e7in sunulmas\u0131na izin verir.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Duyarl\u0131 bir tasar\u0131m\u0131 ve AMP sayfalar\u0131n\u0131 kullanman\u0131z\u0131 tavsiye ediyoruz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Web Sitenizi Mobil Dostu Yap\u0131n<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Mobil sitenizi mobil uyumlu bir hale getirmek i\u00e7in 3 \u00f6nemli ba\u015fl\u0131\u011f\u0131m\u0131z var:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Duyarl\u0131 Tasar\u0131m<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Adaptive (Uyarlanabilir) Web Sitesi<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Ayr\u0131 Mobil Site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Her biri i\u00e7in dikkat etmelisiniz.<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 14pt;\"><strong>Mobil Aramalar \u0130\u00e7in Responsive (Duyarl\u0131) Tasar\u0131m\u0131 Optimize Etmek<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">E\u011fer web siteniz otomatik olarak mobil uyumlu ise baz\u0131 sorunlar ya\u015fayabilirsiniz. Duyarl\u0131 tasar\u0131mlar masa\u00fcst\u00fc bilgisayarlarda da mobil cihazlarda da ayn\u0131 web i\u00e7eri\u011fini korurlar: Ayn\u0131 URL&#8217;ler, HTML&#8217;ler, resimler vb.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Fakat bu duyarl\u0131 tasar\u0131mlar\u0131n mobil ziyaret\u00e7ilerinizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layaca\u011f\u0131 anlam\u0131na gelmez.\u00a0<strong>Duyarl\u0131 tasar\u0131mlar\u0131 kullan\u0131c\u0131 deneyimi i\u00e7in ayr\u0131ca optimize etmelisiniz.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Konuyla ilgili Google daha \u00f6nce duyarl\u0131 tasar\u0131mlar\u0131n mobil SEO i\u00e7in \u00f6nemli oldu\u011funu fakat tek ba\u015f\u0131na hi\u00e7bir anlam ifade etmedi\u011fini a\u00e7\u0131klam\u0131\u015ft\u0131.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Yap\u0131lan ara\u015ft\u0131rma ve anketler, duyarl\u0131 tasar\u0131ma sahip olan web sitelerinin, mobil dostu sitelerin %51.11&#8217;ini olu\u015fturdu\u011funu g\u00f6steriyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Mobil SEO i\u00e7in duyarl\u0131 tasar\u0131m\u0131n\u0131z\u0131 optimize ederken dikkat etmeniz gereken \u015feyler:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>G\u00f6r\u00fcnt\u00fc \u00d6l\u00e7ekleme<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">G\u00f6r\u00fcnt\u00fcler duyarl\u0131 tasar\u0131mlarla zaten \u00f6l\u00e7eklendiriliyor fakat bu mobil kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in yeterli olmayabilir. Size hem masa\u00fcst\u00fc hem de mobil ana sayfalar\u0131yla 2 farkl\u0131 \u00f6rnek g\u00f6sterelim:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12169\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/navy-federal-homepage.png\" alt=\"navy-federal-homepage\" width=\"639\" height=\"347\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/navy-federal-homepage.png 639w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/navy-federal-homepage-300x163.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/navy-federal-homepage-585x318.png 585w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12168\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/bank-america-homepage.png\" alt=\"bank-america-homepage\" width=\"639\" height=\"347\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/bank-america-homepage.png 639w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/bank-america-homepage-300x163.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/bank-america-homepage-585x318.png 585w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Birinciyi mi yoksa ikinciyi mi se\u00e7erdiniz? \u0130kinci de\u011fil mi? \u0130lk ana sayfada masa\u00fcst\u00fc s\u00fcr\u00fcmde CTA&#8217;lar olmas\u0131na ra\u011fmen mobil s\u00fcr\u00fcmde yoklar. \u00d6te yandan ikinci web sitesi i\u00e7in CTA&#8217;lar olduk\u00e7a \u00f6n planda ve merkezde yer al\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer duyarl\u0131 tasar\u0131m kullan\u0131yorsan\u0131z mobil kullan\u0131c\u0131lar i\u00e7in g\u00f6r\u00fcnt\u00fclerinizi \u00f6l\u00e7eklendirin.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u0130yi Gezinme<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Mobil kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in rahat t\u0131klanabilir ve kolay g\u00f6r\u00fcn\u00fcml\u00fc bir gezinme men\u00fcs\u00fc olu\u015fturun.<\/strong>\u00a0Web sitenizde tam olarak ne arad\u0131klar\u0131n\u0131 anlayabilmeniz i\u00e7in mobil kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemenizi \u00f6neririz. Ard\u0131ndan da navigasyonunuzu kendi ihtiya\u00e7lar\u0131n\u0131za g\u00f6re d\u00fczenleyin.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">A\u015fa\u011f\u0131daki \u00f6rnekte de oldu\u011fu gibi men\u00fcleri ana sayfalar\u0131n en \u00fcst k\u0131sm\u0131nda bulundurmak iyi bir tercihtir. Ayr\u0131ca bir kayd\u0131rma \u00e7ubu\u011fu (side bar) bulundurmak da Google taraf\u0131ndan olumlu olarak de\u011ferlendirilir.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Mobil Pop-up&#8217;lar\u0131 Silin<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google, mobil kullan\u0131c\u0131lar\u0131n ihtiya\u00e7 duyduklar\u0131 \u015feyi h\u0131zl\u0131ca bulmalar\u0131n\u0131 istiyor. Bunun da bir sonucu olarak Google 2017 y\u0131l\u0131nda bir ad\u0131m att\u0131 ve\u00a0<em>&#8220;\u0130\u00e7erikleri mobil aramalarda kolayca eri\u015filebilir olmayan sayfalar ba\u015far\u0131l\u0131 s\u0131ralamalara sahip olamayabilir.&#8221;<\/em>\u00a0a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131. Bunun da bir sonucu olarak k\u00f6t\u00fc pop-up&#8217;lar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irmelisiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u015fte k\u00f6t\u00fc pop-up \u00f6rne\u011fi:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12170 aligncenter\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/kotu-popup-ornegi.png\" alt=\"kotu-popup-ornegi\" width=\"750\" height=\"1107\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/kotu-popup-ornegi.png 750w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/kotu-popup-ornegi-203x300.png 203w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/kotu-popup-ornegi-694x1024.png 694w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/kotu-popup-ornegi-585x863.png 585w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Burada pop-up i\u00e7eri\u011fin okunmas\u0131na izin vermeden t\u00fcm ekran\u0131 kapl\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u015fte iyi pop-up \u00f6rne\u011fi:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12171\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/iyi-popup-ornegi.png\" alt=\"iyi-popup-ornegi\" width=\"1234\" height=\"889\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/iyi-popup-ornegi.png 1234w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/iyi-popup-ornegi-300x216.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/iyi-popup-ornegi-1024x738.png 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/iyi-popup-ornegi-1170x843.png 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/iyi-popup-ornegi-585x421.png 585w\" sizes=\"(max-width: 1234px) 100vw, 1234px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Pop-up&#8217;un boyutlar\u0131 ideal boyutlarda ve ziyaret\u00e7iler i\u00e7eri\u011fi hala g\u00f6rebiliyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Mobil \u0130\u00e7eri\u011fi K\u0131sa Tutun<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Masa\u00fcst\u00fc kopya i\u00e7erikleriniz genellikle mobil kopyada ayn\u0131 ba\u015far\u0131y\u0131 g\u00f6stermez. Mobil sitelerde olacak olan metin kalabal\u0131\u011f\u0131 genellikle mobil kullan\u0131c\u0131lar\u0131 bunalt\u0131r. Metinleri daha k\u0131sa tutarak mobil ziyaret\u00e7ilerinize yard\u0131mc\u0131 olun. \u0130\u015fte size bir masa\u00fcst\u00fc ve mobil site \u00f6rne\u011fi:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Masa\u00fcst\u00fc:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12172\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-desktop-site.png\" alt=\"mint-desktop-site\" width=\"1600\" height=\"877\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-desktop-site.png 1600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-desktop-site-300x164.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-desktop-site-1024x561.png 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-desktop-site-1170x641.png 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-desktop-site-585x321.png 585w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Mobil:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12173 aligncenter\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-mobile-site.png\" alt=\"mint-mobile-site\" width=\"782\" height=\"1380\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-mobile-site.png 782w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-mobile-site-170x300.png 170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-mobile-site-580x1024.png 580w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/mint-mobile-site-585x1032.png 585w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">CTA&#8217;y\u0131 daha k\u0131sa ve \u00f6z tutmak sizin yarar\u0131n\u0131zad\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>CTA&#8217;lar\u0131 D\u00fczenleyin<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ara\u015ft\u0131rmalara g\u00f6re mobil aramalar\u0131n %70&#8217;inde web siteleri ziyaret ediliyor. Fakat mobil d\u00f6n\u00fc\u015f\u00fcmler masa\u00fcst\u00fc d\u00f6n\u00fc\u015f\u00fcmlerinden daha d\u00fc\u015f\u00fck. Bu neden kaynaklan\u0131yor olabilir?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u00c7\u00fcnk\u00fc CTA&#8217;lar yeterince a\u00e7\u0131k de\u011fil&#8230;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u015e\u00f6yle \u00f6rneklendirelim:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12174 aligncenter\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/closeio-mobile-site.png\" alt=\"closeio-mobile-site\" width=\"700\" height=\"1174\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/closeio-mobile-site.png 700w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/closeio-mobile-site-179x300.png 179w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/closeio-mobile-site-611x1024.png 611w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/closeio-mobile-site-585x981.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">CTA&#8217;n\u0131n t\u0131klama k\u0131sm\u0131n\u0131 g\u00f6rmek i\u00e7in ekran\u0131 kayd\u0131rmak gerekiyor. Muhtemelen mobil d\u00f6n\u00fc\u015f\u00fcmleri kaybediyor.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12175 aligncenter\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/flywheel-popup.png\" alt=\"flywheel-popup\" width=\"698\" height=\"1194\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/flywheel-popup.png 698w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/flywheel-popup-175x300.png 175w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/flywheel-popup-599x1024.png 599w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/flywheel-popup-585x1001.png 585w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Burada ise CTA olduk\u00e7a a\u00e7\u0131k \u015fekilde g\u00f6r\u00fcnt\u00fcleniyor.<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-size: 14pt;\"><strong>Mobil Aramalar \u0130\u00e7in Adaptive (Uyarlanabilir) Site Optimizasyonu<\/strong><\/span><\/li>\n<\/ol>\n<p><strong><span style=\"font-size: 14pt;\">Adaptive (adaptif) web siteleri hem mobil hem de masa\u00fcst\u00fc s\u00fcr\u00fcm i\u00e7in ayn\u0131 URL&#8217;yi kullan\u0131r fakat sunucu hangi ayg\u0131ttan hangi s\u00fcr\u00fcm\u00fcn istendi\u011fine ba\u011fl\u0131 olarak do\u011fru s\u00fcr\u00fcm\u00fc g\u00f6sterir.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Web siteniz i\u00e7in 3 farkl\u0131 s\u00fcr\u00fcme sahip olabilirsiniz:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Masa\u00fcst\u00fc<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Mobil<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Tablet<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Amazon bu konuda \u00f6rnek alabilece\u011finiz harika bir \u00f6rnektir:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12176\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/amazon-adaptive-web-tasarimi.png\" alt=\"amazon-adaptive-web-tasarimi\" width=\"1600\" height=\"867\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/amazon-adaptive-web-tasarimi.png 1600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/amazon-adaptive-web-tasarimi-300x163.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/amazon-adaptive-web-tasarimi-1024x555.png 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/amazon-adaptive-web-tasarimi-1170x634.png 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2018\/11\/amazon-adaptive-web-tasarimi-585x317.png 585w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Amazon neden b\u00f6yle bir tasar\u0131m kullanmay\u0131 tercih ediyor?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Amazon&#8217;un adaptive tasar\u0131m\u0131 kullanarak\u00a0<strong>mobil cihazlardaki sayfa h\u0131z\u0131n\u0131 %40 art\u0131rd\u0131\u011f\u0131n\u0131 biliyoruz.<\/strong>\u00a0<strong>E\u011fer b\u00fcy\u00fck bir i\u015fletmeniz ve web siteniz varsa adaptive tasar\u0131m sizin i\u00e7in de uygun olacakt\u0131r. E\u011fer daha k\u00fc\u00e7\u00fck bir \u00f6l\u00e7e\u011finiz varsa duyarl\u0131 tasar\u0131m\u0131 tercih edebilirsiniz.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u015fte adaptive web sitenizi mobil SEO i\u00e7in optimize etmek i\u00e7in bilmeniz gerekenler:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Cloaking<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer ayn\u0131 adreste ziyaret\u00e7ileriniz i\u00e7in farkl\u0131, arama motoru \u00f6r\u00fcmcekleri i\u00e7in farkl\u0131 g\u00f6r\u00fcnen sayfalar haz\u0131rlarsan\u0131z Google taraf\u0131ndan yasaklan\u0131rs\u0131n\u0131z. Buna Cloaking denir. Bu sorunu d\u00fczeltebilmek i\u00e7in de Vary-HTTP Header&#8217;\u0131n\u0131 kullanman\u0131z gerekir. B\u00f6ylelikle sunucuya ziyaret\u00e7inin hangi cihazdan geldi\u011fi bildirilir ve mobil taray\u0131c\u0131dan gelen ziyaret\u00e7iler mobil i\u00e7eri\u011fe y\u00f6nlendirilir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Tasar\u0131m\u0131n\u0131z\u0131 \u00d6zelle\u015ftirin<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Adaptive tasar\u0131m ile birlikte geli\u015ftiriciler d\u00fczen, ekran ya da grafik gibi konularda tam kontrol imkan\u0131na sahiptir. E\u011fer web siteniz birden fazla b\u00f6lge i\u00e7in kullan\u0131labilir durumdaysa b\u00f6lgeye g\u00f6re tasar\u0131m\u0131n\u0131z\u0131 de\u011fi\u015ftirmek isteyebilirsiniz. Bu sizin i\u00e7in yararl\u0131 olacakt\u0131r. Dezavantaj\u0131 ise sitenin her bir b\u00f6l\u00fcm\u00fcn\u00fc manuel olarak g\u00fcncellemeniz gerekmesidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Duyarl\u0131 ve Uyarlanabilir Tasar\u0131mlar\u0131 Birle\u015ftirin<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Yukar\u0131dakilere alternatif olarak duyarl\u0131 tasar\u0131m\u0131 adaptive mant\u0131kla y\u00f6netebilirsiniz. Geli\u015ftiriciler client-side JavaScript&#8217;i kullanarak mobil kullan\u0131c\u0131lar i\u00e7in web sitesini \u00f6zelle\u015ftirebilir.<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"font-size: 14pt;\"><strong>Mobil Aramalar \u0130\u00e7in Ayr\u0131 Bir Mobil Web Sitesi Optimize Etme<\/strong><\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131 bir mobil web sitesine sahip olmak masa\u00fcst\u00fc web sitesinden tamamen ba\u011f\u0131ms\u0131z bir web sitesine sahip olmak anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">SEO ilkeleri masa\u00fcst\u00fc, tablet ve cep telefonu i\u00e7in ayn\u0131 kal\u0131yor olsa da baz\u0131 farkl\u0131l\u0131klar vard\u0131r. \u0130\u015fte bu konuda bilmeniz gerekenler:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Ayn\u0131 URL&#8217;ler<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Her masa\u00fcst\u00fc URL&#8217;si i\u00e7in bir de mobil URL sundu\u011funuzdan emin olmal\u0131s\u0131n\u0131z. \u00d6rne\u011fin, masa\u00fcst\u00fc web sitenizin URL&#8217;si www.orneksite.com ise, mobil web site URL&#8217;niz m.orneksite.com olmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca masa\u00fcst\u00fc URL&#8217;nize i\u015faret eden standart URL&#8217;ye rel = \u201dcanonical\u201d etiketleri eklemeniz gerekir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Mobile Switchboard Tag&#8217;leri Kullan\u0131n<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Switchboard tagleri standart taglere benzer ve rel=alternate tagiyle birlikte Google&#8217;a bir mobil URL oldu\u011funu s\u00f6yler. E\u011fer bu tagler olmazsa Google URL&#8217;nizin mobil s\u00fcr\u00fcmlerini taramayabilir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu tagleri masa\u00fcst\u00fc URL&#8217;nize mobil URL&#8217;nizi g\u00f6sterecek \u015fekilde eklemelisiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>User-agent&#8217;i Alg\u0131lama<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.ihs.com.tr\/blog\/url-yonlendirme-redirection-nedir\/\">Redirection<\/a>\u00a0yaparken masa\u00fcst\u00fc URL&#8217;lerinizn do\u011fru mobil URL&#8217;leri g\u00f6sterdi\u011finden emin olun. \u00d6rne\u011fin, www.orneksite.com\/hakkinda ziyaret\u00e7iyi m.orneksite.com\/hakkinda adresine y\u00f6nlendirmelidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Aksi halde hatal\u0131 y\u00f6nlendirmeler can\u0131n\u0131z\u0131 s\u0131kabilir. \u015eans\u0131n\u0131za Google Search Console ile hatal\u0131 y\u00f6nlendirmeleri tespit edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Google Search Console Do\u011frulamas\u0131<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Web sitenizin mobil s\u00fcr\u00fcm\u00fc i\u00e7in Google Search Console do\u011frulamas\u0131 yapt\u0131\u011f\u0131n\u0131zdan emin olun.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Yap\u0131sal Veri<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Hem mobil hem de masa\u00fcst\u00fc s\u00fcr\u00fcmleriniz i\u00e7in ayn\u0131 yap\u0131sal verileri kulland\u0131\u011f\u0131n\u0131zdan emin olun. Mobil sayfalar\u0131n\u0131zdaki yap\u0131sal verilerde yer alan URL&#8217;lerinizi mobil URL olmas\u0131na dikkat edin.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Hreflang<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Rel = hreflang&#8217;l\u0131 mobil URL&#8217;lerinizin bulundu\u011funuz \u00fclkenin mobil s\u00fcr\u00fcm\u00fcn\u00fc i\u015faret etti\u011finden emin olun.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>XML Sitemaps ve Robots.txt<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sitemapteki t\u00fcm linkler mobil s\u00fcr\u00fcmde de kullan\u0131labilir olmal\u0131d\u0131r. Ayn\u0131 durum robots.txt dosyan\u0131z i\u00e7in de ge\u00e7erli.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Sonu\u00e7<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer bir web siteniz varsa mobile-first indeksleme ile birlikte art\u0131k bir mobil s\u00fcr\u00fcme de sahip olman\u0131z gerekiyor. Fakat bu durum SEO i\u00e7in tek ba\u015f\u0131na bu yeterli de\u011fil. Ayr\u0131ca:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Taray\u0131c\u0131lar\u0131n i\u00e7eriklerinize eri\u015fmesine ve onlar\u0131 okumas\u0131na izin verin.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">T\u00fcm cihazlar i\u00e7in kullan\u0131c\u0131 deneyimini optimize edin.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Daha iyi sonu\u00e7lar alana kadar test etmeye devam edin.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google, 2015 y\u0131l\u0131nda mobil aramalar\u0131n masa\u00fcst\u00fc aramalar\u0131 ge\u00e7mesiyle birlikte ilk defa mobil cihazlar\u0131 bu kadar ciddiye alm\u0131\u015ft\u0131. Ard\u0131ndan 2016 y\u0131l\u0131nda\u00a0mobilegeddon 2.0\u00a0SEO d\u00fcnyas\u0131nda&hellip;<\/p>\n","protected":false},"author":3,"featured_media":12177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=12165"}],"version-history":[{"count":2,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12165\/revisions"}],"predecessor-version":[{"id":12199,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12165\/revisions\/12199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/12177"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=12165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=12165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=12165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}