{"id":12520,"date":"2019-03-11T13:40:33","date_gmt":"2019-03-11T11:40:33","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=12520"},"modified":"2019-03-12T10:19:00","modified_gmt":"2019-03-12T08:19:00","slug":"en-etkili-dijital-pazarlama-yontemleri","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/","title":{"rendered":"En Etkili Dijital Pazarlama Y\u00f6ntemleri"},"content":{"rendered":"<div style=\"width:100%;display:table;background-color:#F1FBFF;text-align:right;margin-bottom:10px;border-radius:5px;padding:10px;\">Bu makaleyi ortalama <strong>16 dakikada<\/strong> okuyabilirsiniz.<\/div>\n<p>\u0130\u015fletmenizin ba\u015far\u0131l\u0131 olmas\u0131n\u0131 hedefliyor veya \u00e7ok h\u0131zl\u0131 bir \u015fekilde hedefledi\u011finiz kitleye ula\u015fmak istiyorsan\u0131z, dijital pazarlama kesinlikle ihtiyac\u0131n\u0131z olan ilk \u015feydir.<\/p>\n<p><span class=\"notranslate\">\u0130\u015fte &#8216;One Page Marketing Plan&#8217; yazar\u0131 Allan Dib&#8217;in dijital pazarlaman\u0131n \u00f6nemi ile ilgili s\u00f6yledikleri:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span class=\"notranslate\"><i>&#8220;Bir\u00e7ok i\u015fletme sahibi, \u00fcr\u00fcnleri m\u00fckemmel olursa pazar\u0131n sat\u0131n alaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek kendilerini kand\u0131r\u0131r.\u00a0\u201cE\u011fer bunu yaparsam, onlarda gelecekler\u201d harika bir pazarlama plan\u0131 olu\u015ftursa da, korkun\u00e7 bir i\u015f stratejisidir.\u00a0Tarih, ticari olarak ba\u015far\u0131s\u0131z olan teknik olarak \u00fcst\u00fcn \u00fcr\u00fcnlerle doludur.\u00a0Birka\u00e7 \u00f6rnek aras\u0131nda Betamax, Newton ve LaserDisc say\u0131labilir.\u00a0\u0130yi, hatta harika, \u00fcr\u00fcnler yeterli de\u011fil.\u00a0E\u011fer ba\u015farmak istiyorsan\u0131z, pazarlama en \u00f6nemli faaliyetlerden biri olmal\u0131. &#8220;<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"notranslate\">Bu makalede, i\u015fletmeniz i\u00e7in kullanabilece\u011finiz etkili dijital pazarlama stratejilerini tart\u0131\u015faca\u011f\u0131z.<\/span><\/p>\n<p><span class=\"notranslate\">Hepsi test edilmi\u015f ve \u00e7al\u0131\u015fmas\u0131 garanti edilmi\u015f olsa da hepsi sizin i\u00e7in uygun olmayabilir.<\/span>\u00a0<span class=\"notranslate\">Bu k\u0131lavuzdaki t\u00fcm stratejileri g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z\u0131 fakat i\u015fletmenize en uygun olanlar\u0131 denemenizi tavsiye ederiz.<\/span>\u00a0\u0130\u015fletmeniz i\u00e7in en iyi y\u00f6ntem, sat\u0131\u015flar\u0131n\u0131z\u0131 olumlu y\u00f6nde etkileyecektir.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d30cea885a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69d30cea885a1\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Arama-Motoru-Pazarlamasi-SEM\" >Arama Motoru Pazarlamas\u0131 ( SEM\u00a0)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Sosyal-Medya-Pazarlamasi\" >Sosyal Medya Pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Icerik-Pazarlamasi\" >\u0130\u00e7erik Pazarlamas\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Icerik-pazarlamasi-nedir\" >\u0130\u00e7erik pazarlamas\u0131 nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Kulaga-harika-geliyor-ama-icerik-pazarlamasi-gercekten-ise-yariyor-mu\" >Kula\u011fa harika geliyor ama i\u00e7erik pazarlamas\u0131 ger\u00e7ekten i\u015fe yar\u0131yor mu?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Eposta-Pazarlama\" >Eposta Pazarlama<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Isletmeniz-eposta-pazarlamasindan-ne-gibi-bir-fayda-saglayacak\" >\u0130\u015fletmeniz eposta pazarlamas\u0131ndan ne gibi bir fayda sa\u011flayacak?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Satis-Ortakligi-Pazarlamasi\" >Sat\u0131\u015f Ortakl\u0131\u011f\u0131 Pazarlamas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/#Influencer-Pazarlama\" >Influencer Pazarlama<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Arama-Motoru-Pazarlamasi-SEM\"><\/span><strong>Arama Motoru Pazarlamas\u0131 ( SEM\u00a0)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"notranslate\">Arama Motoru Pazarlamas\u0131 (SEM), ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, yaln\u0131zca arama motorlar\u0131na odaklanan bir pazarlama etkinli\u011fidir.<\/span>\u00a0<span class=\"notranslate\">Bu t\u00fcr bir pazarlamada, web sitenizi, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi Google, Yandex veya Bing gibi arama motorlar\u0131nda tan\u0131t\u0131rs\u0131n\u0131z.<\/span><\/p>\n<p><span class=\"notranslate\">SEM nas\u0131l \u00e7al\u0131\u015f\u0131yor:<\/span><\/p>\n<p><span class=\"notranslate\"><b>1. Ad\u0131m:<\/b>\u00a0Hedef kitlenizin \u00fcr\u00fcnlerinizi veya hizmetlerinizi aramak i\u00e7in kulland\u0131\u011f\u0131 bir anahtar kelime k\u00fcmesi i\u00e7in teklif vererek ba\u015flay\u0131n.<\/span><span class=\"notranslate\">\u00d6rne\u011fin, \u0130stanbul\u2019da Kad\u0131k\u00f6y\u2019de ayakkab\u0131 sat\u0131yorsan\u0131z, Kad\u0131k\u00f6y\u2019de en iyi spor ayakkab\u0131 ma\u011fazas\u0131,\u00a0 Kad\u0131k\u00f6y nike spor ayakkab\u0131\u201d gibi kelimeler hedeflenecek en iyi anahtar kelimelerdir.<\/span><\/p>\n<p><span class=\"notranslate\"><b>2. Ad\u0131m:<\/b>\u00a0Bir anahtar kelime se\u00e7tikten sonra, bunun i\u00e7in bir reklam olu\u015fturun.<\/span>\u00a0<span class=\"notranslate\">Genellikle, arama motorlar\u0131 yaln\u0131zca metin reklamlar\u0131 g\u00f6sterir; bu \u00e7ok say\u0131da anahtar kelime olu\u015fturman\u0131z\u0131 tetikler; bu nedenle, ne kadar \u00e7ok anahtar kelime o kadar yeni ziyaret\u00e7i ve reklam\u0131n\u0131z\u0131n o ki\u015filere g\u00f6sterilmesi demektir.<\/span><span class=\"notranslate\">Reklam\u0131n\u0131z\u0131 olu\u015fturmak i\u00e7in \u00f6nceden bir PPC stratejisi (t\u0131klama ba\u015f\u0131na \u00f6deme) olu\u015fturmak veya SEM uzman\u0131 i\u015fe almak iyi bir bir fikir olabilir.<\/span><\/p>\n<p><span class=\"notranslate\"><b>3. Ad\u0131m:<\/b>\u00a0Son olarak art\u0131k \u00fccreti arama motoru reklamlar\u0131n\u0131z\u0131 olu\u015fturabilirsiniz.<\/span>\u00a0<span class=\"notranslate\">Bir ki\u015fi, hedefledi\u011finiz anahtar kelimeleri bir arama motoruna girdi\u011finde, reklam\u0131n\u0131z arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnecektir.<\/span>\u00a0<span class=\"notranslate\">Bir ki\u015fi reklam\u0131n\u0131z\u0131 t\u0131klad\u0131\u011f\u0131nda ise t\u0131klama ba\u015f\u0131na maliyeti o anda ne ise reklam\u0131n onun kar\u015f\u0131l\u0131\u011f\u0131n\u0131 hesab\u0131n\u0131za gider olarak yans\u0131yacakt\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\"><b>Not:<\/b>\u00a0SEM\u00a0, Arama Motoru Optimizasyonu anlam\u0131na gelen SEO\u00a0ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r\u00a0.<\/span>\u00a0<span class=\"notranslate\">SEO, anahtar kelime ara\u015ft\u0131rmas\u0131 ve di\u011fer ilgili teknikleri kullanarak, web sitenizin arama motorlar\u0131nda organik olarak s\u0131ralamas\u0131n\u0131 geli\u015ftirdi\u011finiz bir pazarlama stratejisidir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12526 size-full\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/arama-motoru-pazarlamasi-search-engine-marketing.jpg\" alt=\"arama-motoru-pazarlamasi-search-engine-marketing\" width=\"100%\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/arama-motoru-pazarlamasi-search-engine-marketing.jpg 800w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/arama-motoru-pazarlamasi-search-engine-marketing-300x173.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/arama-motoru-pazarlamasi-search-engine-marketing-585x337.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span class=\"notranslate\">SEM&#8217;in en b\u00fcy\u00fck avantaj\u0131, \u00e7oktan motive olmu\u015f ve \u00e7\u00f6z\u00fcm arayan bir kitleye an\u0131nda eri\u015febilmenizdir.<\/span>\u00a0<span class=\"notranslate\">T\u0131pk\u0131 sizinki gibi bir \u00fcr\u00fcn veya hizmeti bulmak i\u00e7in bir arama motoru kullan\u0131yor olmalar\u0131, onlar\u0131 sat\u0131n alma olas\u0131l\u0131\u011f\u0131 y\u00fcksek olan nitelikli m\u00fc\u015fteriler haline getirmektedir.<\/span><\/p>\n<p><span class=\"notranslate\">Ayr\u0131ca, bir SEO stratejisinin aksine, web sitesi de\u011ferinizin artmas\u0131 i\u00e7in haftalar veya aylar beklemeniz gerekmez.<\/span>\u00a0<span class=\"notranslate\">Ba\u015far\u0131l\u0131 bir SEM stratejisinin sonu\u00e7lar\u0131, SEO yakla\u015f\u0131m\u0131ndan \u00e7ok daha h\u0131zl\u0131 sonu\u00e7lan\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\">Forrester Research ve Shop.org taraf\u0131ndan\u00a0yap\u0131lan bir ara\u015ft\u0131rma\u00a0\u015funlar\u0131 kan\u0131tlamaktad\u0131r:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span class=\"notranslate\"><i>\u2026 Ankete kat\u0131lan perakendecilerin y\u00fczde 85&#8217;i arama motoru pazarlaman\u0131n (SEM ve SEO dahil) en etkili m\u00fc\u015fteri kazan\u0131m takti\u011fi oldu\u011funu s\u00f6yledi.<\/i><\/span>\u00a0<span class=\"notranslate\"><i>Ara\u015ft\u0131rma, ayr\u0131ca \u00fccretli arama reklamlar\u0131n\u0131n en \u00e7ok yat\u0131r\u0131m yap\u0131lan kanal oldu\u011funu g\u00f6sterdi.<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"notranslate\">Google ayr\u0131ca belirtiyor ki, <\/span><\/p>\n<p><span class=\"notranslate\">Google Ads\u2019e harcanan her 1 ABD Dolar\u0131 i\u00e7in i\u015fletmelerin ortalama 2 ABD Dolar\u0131 kazand\u0131\u011f\u0131 fikri, anket sonu\u00e7lar\u0131n\u0131 desteklemektedir.<\/span>\u00a0<span class=\"notranslate\">Dahas\u0131, yerel i\u015fletmeniz \u00e7evrimi\u00e7i olarak insanlar\u0131n yararl\u0131 bulduklar\u0131 bilgiler sa\u011flarsa\u00a0, 4\u00a0ki\u015fiden\u00a03&#8217;\u00fcn\u00fcn fiziksel ma\u011fazan\u0131z\u0131da ziyaret edece\u011fini \u00f6n g\u00f6rmektedir.<\/span><\/p>\n<p>Do\u011fru yap\u0131l\u0131rsa SEM size %100 yeni gelir kayna\u011f\u0131 sa\u011flayabilir, di\u011fer pazarlama faliyetlerinde bu her zaman \u00e7ok m\u00fcmk\u00fcn olmayabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sosyal-Medya-Pazarlamasi\"><\/span><strong>Sosyal Medya Pazarlamas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"notranslate\">Facebook, Instagram ve Twitter gibi sosyal medya platformlar\u0131 \u00e7ok pop\u00fcler.<\/span>\u00a0<span class=\"notranslate\">Her g\u00fcn milyonlarca insan bu platformlar\u0131 arkada\u015flar\u0131yla ve aileleriyle ba\u011flant\u0131 kurmak ve hatta en sevdikleri markalara ula\u015fmak i\u00e7in kullan\u0131yor.<\/span><\/p>\n<p><span class=\"notranslate\">Bir i\u015fletme sahibi olarak t\u00fcm t\u00fcketicilerin% 37&#8217;sinin\u00a0sosyal medya a\u011flar\u0131nda bir sonraki sat\u0131n almalar\u0131 i\u00e7in ilham ald\u0131\u011f\u0131n\u0131\u00a0bilmek ilginizi \u00e7ekebilir\u00a0.<\/span>\u00a0<span class=\"notranslate\">Bu, sosyal medyay\u0131 son derece kazan\u00e7l\u0131 bir pazarlama kanal\u0131 yapar.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12527\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/sosyal-medya-pazarlamasi-social-media-marketing.jpg\" alt=\"sosyal-medya-pazarlamasi-social-media-marketing\" width=\"100%\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/sosyal-medya-pazarlamasi-social-media-marketing.jpg 1600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/sosyal-medya-pazarlamasi-social-media-marketing-300x169.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/sosyal-medya-pazarlamasi-social-media-marketing-1024x576.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/sosyal-medya-pazarlamasi-social-media-marketing-1170x658.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/sosyal-medya-pazarlamasi-social-media-marketing-585x329.jpg 585w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span class=\"notranslate\">Peki\u00a0<i>sosyal medya pazarlamac\u0131l\u0131\u011f\u0131<\/i>\u00a0(SMM)\u00a0tam olarak\u00a0nedir?<\/span><\/p>\n<p><span class=\"notranslate\">Pop\u00fcler bir sosyal medya y\u00f6netim arac\u0131 olan Buffer&#8217;\u0131n bunun i\u00e7in m\u00fckemmel bir tan\u0131m\u0131 var.<\/span>\u00a0<span class=\"notranslate\">Onlara g\u00f6re;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span class=\"notranslate\"><i>&#8220;Sosyal medya pazarlamas\u0131, markan\u0131z\u0131 olu\u015fturmak, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak, web sitesi trafi\u011fini art\u0131rmak, takip\u00e7ilerinize ba\u011flanmak i\u00e7in\u00a0sosyal medya platformlar\u0131n\u0131n kullan\u0131lmas\u0131d\u0131r.\u00a0Bu, sosyal medya profillerinizde harika i\u00e7erik yay\u0131nlamay\u0131, takip\u00e7ilerinizi dinlemeyi ve birle\u015ftirmeyi, sonu\u00e7lar\u0131 analiz etmeyi ve sosyal medya reklamlar\u0131 yay\u0131nlamay\u0131 i\u00e7erir.&#8221;<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SMM Nas\u0131l \u00e7al\u0131\u015f\u0131yor;<\/p>\n<p><span class=\"notranslate\"><b>Ad\u0131m 1:<\/b>\u00a0Hedef kitlenizin b\u00fcy\u00fck \u00e7o\u011funlu\u011funun kulland\u0131\u011f\u0131 bir sosyal medya a\u011f\u0131 se\u00e7in.<\/span>\u00a0<span class=\"notranslate\">\u00d6rne\u011fin, bas\u0131l\u0131 ti\u015f\u00f6rt sat\u0131yorsan\u0131z, ideal sosyal a\u011f se\u00e7iminiz Facebook veya Instagram olacakt\u0131r.<\/span>\u00a0<span class=\"notranslate\">Gen\u00e7lerin (ti\u015f\u00f6rtlerini sat\u0131n almas\u0131 en muhtemel) oldu\u011fu yer buras\u0131d\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\">\u00d6te yandan, e\u011fer kurumsal veya yasal hizmetler sat\u0131yorsan\u0131z, Linkedin gibi bir platform daha iyi bir se\u00e7im olacakt\u0131r.<\/span>\u00a0<span class=\"notranslate\">Linkedin, yasal veya kurumsal hizmetlere ihtiya\u00e7 duyan i\u015fadamlar\u0131n\u0131, firma sahipleri bulabilece\u011finiz yerdir.<\/span><\/p>\n<p><span class=\"notranslate\"><b>2. Ad\u0131m:<\/b>\u00a0\u0130stedi\u011finiz sosyal a\u011f\u0131 se\u00e7tikten sonra, reklam hizmetlerini kullanmak i\u00e7in kaydolman\u0131z gerekir.<\/span>\u00a0<span class=\"notranslate\">\u00d6rne\u011fin, bir Facebook reklam\u0131 olu\u015fturmak i\u00e7in \u00f6nce<a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener nofollow\">\u00a0Facebook Business&#8217;<\/a>ta\u00a0bir hesap olu\u015fturman\u0131z gerekir\u00a0.<\/span>\u00a0<span class=\"notranslate\">Benzer \u015fekilde, bir Linkedin reklam\u0131 olu\u015fturmak istiyorsan\u0131z, <a href=\"https:\/\/www.linkedin.com\/ad-beta\/\" target=\"_blank\" rel=\"noopener nofollow\">Linkedin\u00a0<span class=\"global-header__title u-font__large--white\">Campaign Manager<\/span>\u00a0<\/a>bir hesap olu\u015fturman\u0131z gerekir\u00a0.<\/span><\/p>\n<p><span class=\"notranslate\"><b>3. Ad\u0131m:<\/b>\u00a0Hedef kitlenizi\u00a0g\u00f6z \u00f6n\u00fcnde bulundurularak, duygusal olarak zorlay\u0131c\u0131, hedef kitlenizin duyarl\u0131l\u0131k g\u00f6stererek payla\u015f\u0131m\u0131n\u0131z\u0131 kopyalay\u0131p payla\u015faca\u011f\u0131 bir i\u00e7erik \u00fcretin.<\/span><\/p>\n<p><span class=\"notranslate\"><b>4. Ad\u0131m:<\/b>\u00a0Son olarak, reklam\u0131 yay\u0131nlamak i\u00e7in belirli bir b\u00fct\u00e7e ve s\u00fcre ay\u0131r\u0131n.<\/span>\u00a0<span class=\"notranslate\">Bunu nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 bilmiyorsan\u0131z, bu konuda e\u011fitimler alabilir veya sizin i\u00e7in yapmak \u00fczere bir sosyal medya pazarlama uzman\u0131 i\u015fe alabilirsiniz.<\/span><\/p>\n<p><span class=\"notranslate\">Bu, SMM&#8217;nin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131n net bir \u015fekilde a\u00e7\u0131klamas\u0131d\u0131r.<\/span>\u00a0<span class=\"notranslate\">Yukar\u0131daki ad\u0131mlara ek olarak, sosyal medya profilinizde yeni yay\u0131nlar olu\u015fturman\u0131z, kitle gruplar\u0131n\u0131z\u0131 optimize etmeniz, A \/ B testleri yapman\u0131z ve hangilerinin en iyi sonu\u00e7 verdi\u011fini g\u00f6rmek i\u00e7in farkl\u0131 reklamlarla deneme yapman\u0131z gerekir.<\/span><\/p>\n<p><span class=\"notranslate\">SMM hakk\u0131nda daha fazla bilgi edinmek i\u00e7in Facebook, Twitter, Linkedin, Pinterest ve Instagram da dahil olmak \u00fczere her sosyal a\u011f, platformlar\u0131nda reklamlar\u0131n nas\u0131l yay\u0131nlanaca\u011f\u0131na dair temel bilgileri yine ayn\u0131 platformlardan \u00fccretsiz edinebilirsiniz.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Icerik-Pazarlamasi\"><\/span><strong>\u0130\u00e7erik Pazarlamas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"notranslate\">\u0130\u00e7erik pazarlamas\u0131, \u00f6zellikle k\u00fc\u00e7\u00fck i\u015fletmeler aras\u0131nda olduk\u00e7a pop\u00fcler bir pazarlama stratejisidir.<\/span>\u00a0<span class=\"notranslate\">Bu y\u00fczden pek \u00e7ok i\u015fletme web sitesinde m\u00fc\u015fterileriyle faydal\u0131 bilgiler payla\u015fan bir g\u00fcncel i\u00e7erik b\u00f6l\u00fcm\u00fc bar\u0131nd\u0131r\u0131r.Bu onlar\u0131n i\u00e7erik pazarlama stratejisinin bir par\u00e7as\u0131.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12528\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/icerik-pazarlamasi-content-marketing.jpg\" alt=\"icerik-pazarlamasi-content-marketing\" width=\"100%\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/icerik-pazarlamasi-content-marketing.jpg 2363w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/icerik-pazarlamasi-content-marketing-300x161.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/icerik-pazarlamasi-content-marketing-1024x550.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/icerik-pazarlamasi-content-marketing-1170x628.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/icerik-pazarlamasi-content-marketing-1920x1031.jpg 1920w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/icerik-pazarlamasi-content-marketing-585x314.jpg 585w\" sizes=\"(max-width: 2363px) 100vw, 2363px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Icerik-pazarlamasi-nedir\"><\/span><span class=\"notranslate\">\u0130\u00e7erik pazarlamas\u0131 nedir?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"notranslate\">\u0130\u00e7erik pazarlamas\u0131, \u00f6zellikle k\u00fc\u00e7\u00fck i\u015fletmeler aras\u0131nda olduk\u00e7a pop\u00fcler bir pazarlama stratejisidir.<\/span>\u00a0<span class=\"notranslate\">Bu y\u00fczden pek \u00e7ok i\u015fletme web sitesinde m\u00fc\u015fterileriyle faydal\u0131 bilgiler payla\u015fan bir blog b\u00f6l\u00fcm\u00fc var &#8211; bu onlar\u0131n i\u00e7erik pazarlama stratejisinin bir par\u00e7as\u0131.<\/span><\/p>\n<p><span class=\"notranslate\">\u0130\u00e7erik pazarlamaya kendini adam\u0131\u015f\u00a0pop\u00fcler bir blog olan\u00a0Content Marketing Institute\u00a0, k\u0131sa \u015f\u00f6yle bir a\u00e7\u0131klama yap\u0131yor;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span class=\"notranslate\"><i>\u201c\u0130\u00e7erik pazarlamas\u0131, a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f bir izleyici kitlesini \u00e7ekmek ve elde etmek ve nihayetinde k\u00e2rl\u0131 m\u00fc\u015fteri eylemlerini y\u00fcr\u00fctmek i\u00e7in de\u011ferli, alakal\u0131 ve tutarl\u0131 i\u00e7erik olu\u015fturmaya ve da\u011f\u0131tmaya odaklanan stratejik bir pazarlama yakla\u015f\u0131m\u0131d\u0131r.\u201d<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Bu tan\u0131mdaki belli konular\u0131 a\u00e7mak gerekirse,<\/p>\n<p><span class=\"notranslate\"><b><i>\u201cDe\u011ferli, alakal\u0131 ve tutarl\u0131 bir i\u00e7erik olu\u015fturun.\u201d<\/i><\/b><\/span><\/p>\n<p><span class=\"notranslate\">\u0130\u00e7erik pazarlamas\u0131nda en \u00f6nemli \u015fey, takip\u00e7iler taraf\u0131ndan alg\u0131lanan ve yaln\u0131zca bir kez de\u011fil, tutarl\u0131 bir \u015fekilde de\u011ferli, alakal\u0131 i\u00e7erik olu\u015fturmakt\u0131r.<\/span>\u00a0<span class=\"notranslate\">Bunu hedef kitlenizin ihtiya\u00e7lar\u0131n\u0131 ve sorunlar\u0131n\u0131 belirleyerek yapabilirsiniz.<\/span><\/p>\n<p><span class=\"notranslate\">\u00d6rne\u011fin, bir ayakkab\u0131 ma\u011fazas\u0131 i\u015fletiyorsan\u0131z, de\u011ferli ve alakal\u0131 i\u00e7eri\u011fe bir \u00f6rnek, &#8216;Ayakkab\u0131lar\u0131n\u0131z Yeniden Yeni Gibi Olsun&#8217; gibi bir makale olabilir.<\/span>\u00a0<span class=\"notranslate\">Bunun \u201cde\u011ferli, alakal\u0131\u201d i\u00e7erik olarak nitelendirilmesinin nedeni, do\u011frudan bir ayakkab\u0131 al\u0131c\u0131n\u0131n sorununa, yani ayakkab\u0131lar\u0131na dikkat etmesine y\u00f6nelik olmas\u0131d\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\">Ve unutmay\u0131n, i\u00e7erik sadece makaleler demek de\u011fildir.<\/span>\u00a0<span class=\"notranslate\">Ayn\u0131 zamanda e-kitaplar, video rehberleri ve hatta Infographics anlam\u0131na da gelebilir.<\/span><\/p>\n<p><span class=\"notranslate\">\u201c\u00a0<b><i>A\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f bir izleyici kitlesini \u00e7ekin ve saklay\u0131n\u201d<\/i><\/b><\/span><\/p>\n<p><span class=\"notranslate\">Sadece d\u00fczenli olarak y\u00fcksek kaliteli i\u00e7erik olu\u015fturmak yeterli de\u011fildir.<\/span>\u00a0<span class=\"notranslate\">Ayr\u0131ca, i\u00e7eri\u011finiz ile ilgilenen hedef kitleye bunu pazarlaman\u0131z gerekir.<\/span>\u00a0<span class=\"notranslate\">Do\u011fru kitleyi \u201c\u00e7ekip tutabiliyorsan\u0131z\u201d, i\u00e7erik pazarlama stratejinizden en iyi \u015fekilde yararlanabilirsiniz.<\/span>\u00a0<span class=\"notranslate\">\u0130\u00e7eri\u011finizi pazarlayabilece\u011finiz ve do\u011frudan istedi\u011finiz ki\u015filere y\u00f6nelik pazarlama yapabilece\u011finiz bir\u00e7ok kanal vard\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\">\u00d6rne\u011fin, makalelerinizi arama motorlar\u0131 i\u00e7in optimize edebilirsiniz (ba\u015fka bir deyi\u015fle, SEO taktiklerini kullan\u0131rs\u0131n\u0131z), b\u00f6ylece arama sonu\u00e7lar\u0131n\u0131n ilk sayfas\u0131nda yer alacaklar.<\/span>\u00a0<span class=\"notranslate\">Reklamlar\u0131n\u0131z\u0131 Google Ads veya Facebook Reklamlar\u0131 gibi platformlarda yay\u0131nlayarak veya web sitenize tekrar ba\u011flant\u0131 verebilecek, hedef kitlenizin ziyaret etti\u011fi ba\u015fka bir blogda bir konuk makalesi yay\u0131nlayabilirsiniz.<\/span><\/p>\n<p><span class=\"notranslate\"><b><i>\u201cKarl\u0131 m\u00fc\u015fteri eylemini y\u00f6nlendirin.\u201d<\/i><\/b><\/span><\/p>\n<p><span class=\"notranslate\">Y\u00fcksek kaliteli, alakal\u0131 i\u00e7erik olu\u015fturdu\u011funuzda ve hedef kitleniz bunu kulland\u0131\u011f\u0131nda, daha fazla bilgi i\u00e7in istekli, sad\u0131k, ba\u011fl\u0131 m\u00fc\u015fteriler ve potansiyel m\u00fc\u015fterileri takip edeceksiniz.<\/span>\u00a0<span class=\"notranslate\">Bunu, e-posta aboneleri, sosyal medya takip\u00e7ileri toplayarak veya daha fazla web sitesi ziyaret\u00e7isi alarak toplayabilirsiniz.<\/span><\/p>\n<p><span class=\"notranslate\">Kitlenizi kademeli olarak satmak istedi\u011finiz \u00fcr\u00fcn veya hizmetleri sunun.<\/span>\u00a0<span class=\"notranslate\">Belirledi\u011finiz i\u00e7eriklerden yararlanarak, bir\u00e7o\u011funu d\u00fczenli m\u00fc\u015fteri olmaya ikna edebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kulaga-harika-geliyor-ama-icerik-pazarlamasi-gercekten-ise-yariyor-mu\"><\/span><strong><span class=\"notranslate\">Kula\u011fa harika geliyor ama i\u00e7erik pazarlamas\u0131 ger\u00e7ekten i\u015fe yar\u0131yor mu?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"notranslate\">Ara\u015ft\u0131rmalar g\u00f6steriyorki,<\/span>\u00a0h<span class=\"notranslate\">er \u015feyden \u00f6nce,\u00a0internet kullan\u0131c\u0131lar\u0131n\u0131n% 77&#8217;si blog okuyucular\u0131d\u0131r\u00a0ve bir\u00e7o\u011fu en sevdikleri bloglar\u0131n \u00f6nerilerini temel alarak al\u0131\u015fveri\u015f yaparlar.<\/span>\u00a0<span class=\"notranslate\">Reklamlar\u0131 g\u00f6rmekten ho\u015flanmazlar.<\/span><\/p>\n<p><span class=\"notranslate\">Asl\u0131nda,\u00a0600 milyondan fazla cihaz\u00a0, Facebook, YouTube ve Pinterest gibi b\u00fcy\u00fck sitelerde geleneksel reklamlar\u0131 engelleyen reklam engelleyiciye yaz\u0131l\u0131mlara sahiptir.<\/span>\u00a0<span class=\"notranslate\">Bu, i\u00e7erik pazarlaman\u0131n i\u015fletmeler i\u00e7in en g\u00f6ze \u00e7arpan pazarlama kanallar\u0131ndan biri oldu\u011fu anlam\u0131na gelir.<\/span><\/p>\n<p><span class=\"notranslate\">Ayr\u0131ca i\u00e7erik pazarlamas\u0131 da di\u011fer stratejilerden daha ucuzdur.<\/span>\u00a0<span class=\"notranslate\">SEM ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, i\u00e7erik pazarlamas\u0131\u00a0% 31 daha ucuz maliyetle\u00a0yol a\u00e7ar.\u00a0<\/span><span class=\"notranslate\">Ayr\u0131ca, SEM&#8217;den \u00fc\u00e7 kat daha fazla yol a\u00e7ar ve life time win ( \u00f6m\u00fcr boyu kazan\u00e7 e\u011frisi) a\u00e7\u0131s\u0131ndan en iyi pazarlama y\u00f6ntemidir.<\/span><\/p>\n<p><span class=\"notranslate\">Sonu\u00e7 olarak, i\u00e7erik pazarlamas\u0131n\u0131 strateji olarak kullanan \u015firketler, i\u00e7erik pazarlamas\u0131\u00a0yapmayan \u015firketlerden daha\u00a0y\u00fcksek bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131na\u00a0(yani daha fazla sat\u0131\u015f ve m\u00fc\u015fteri) sahiptirler.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eposta-Pazarlama\"><\/span><strong>Eposta Pazarlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"notranslate\">Kesinlikle denemeniz gereken bir dijital pazarlama stratejisi varsa, e-posta pazarlamas\u0131d\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\">Zaman ve deneyimler eposta<\/span><span class=\"notranslate\">\u00a0pazarlama y\u00f6nteminin, pazarlama d\u00fcnyas\u0131nda de\u011ferini kan\u0131tlam\u0131\u015f ve bir\u00e7ok i\u015fletmenin sat\u0131\u015flar\u0131n\u0131 art\u0131rmas\u0131na yard\u0131mc\u0131 olmu\u015ftur.<\/span><\/p>\n<p><span class=\"notranslate\">2016 y\u0131l\u0131nda, Campaign Monitor\u00a0, e-posta pazarlamas\u0131na yat\u0131r\u0131m yapan her dolar i\u00e7in \u015firketlerin sonu\u00e7 olarak 44 $ kazand\u0131klar\u0131n\u0131 belirten\u00a0bir rapor\u00a0yay\u0131nlad\u0131.<\/span>\u00a0<span class=\"notranslate\">Bu onlara &#8216;pazarlama krall\u0131\u011f\u0131n\u0131n kral\u0131&#8217; e-posta pazarlama demelerini sa\u011flad\u0131\u00a0<b>.<\/b><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12529\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/eposta-pazarlama-email-marketing.png\" alt=\"eposta-pazarlama-email-marketing\" width=\"100%\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/eposta-pazarlama-email-marketing.png 970w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/eposta-pazarlama-email-marketing-300x187.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/eposta-pazarlama-email-marketing-585x365.png 585w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p>\n<p><span class=\"notranslate\">E-posta pazarlamas\u0131 nedir?<\/span>\u00a0<span class=\"notranslate\">\u0130\u015fte Wikipedia&#8217;n\u0131n tan\u0131m\u0131:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span class=\"notranslate\"><i>\u201cE-posta pazarlamas\u0131, e-posta kullanarak, genellikle bir grup insana ticari bir mesaj g\u00f6nderme eylemidir.<\/i><\/span>\u00a0<span class=\"notranslate\"><i>En geni\u015f anlam\u0131yla, potansiyel veya mevcut bir m\u00fc\u015fteriye g\u00f6nderilen her e-posta, e-posta pazarlamas\u0131 olarak kabul edilebilir.<\/i><\/span>\u00a0<span class=\"notranslate\"><i>Genellikle reklam, i\u015f talebi, sat\u0131\u015f veya ba\u011f\u0131\u015f talebi i\u00e7in e-posta kullanmay\u0131 i\u00e7erir ve sadakat, g\u00fcven veya marka bilinirli\u011fi yaratmas\u0131 ama\u00e7lan\u0131r. \u201d<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"notranslate\">Bu tan\u0131m\u0131 daha iyi anlamak i\u00e7in, e-posta pazarlamas\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 daha ayr\u0131nt\u0131l\u0131 olarak inceleyelim:<\/span><\/p>\n<p><span class=\"notranslate\"><b>1. Ad\u0131m E-posta listenizi olu\u015fturarak ba\u015flay\u0131n.<\/b><\/span>\u00a0<span class=\"notranslate\">E-posta pazarlamas\u0131nda yap\u0131lacak ilk \u015fey\u00a0, hedef kitlenizin e-posta adreslerini toplamakt\u0131r.<\/span><span class=\"notranslate\">Bunu web sitenize, blog makalelerinize veya a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131za trafik \u00e7ekerek yapabilirsiniz.<\/span>\u00a0<span class=\"notranslate\">Ziyaret\u00e7ilerin e-posta listenize abone olmalar\u0131n\u0131 isteyen bir &#8216;harekete ge\u00e7irme ifadesi&#8217; olu\u015fturaca\u011f\u0131n\u0131z yer buras\u0131d\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\">\u0130nsanlar genellikle e-posta adreslerini vermek konusunda isteksizdir.<\/span>\u00a0<span class=\"notranslate\">Onlar\u0131 ikna etmek i\u00e7in, bir e-kitap, indirim kuponu, ilgin\u00e7 bir konu hakk\u0131nda kampanyalar veya yararl\u0131 bulabilecekleri herhangi bir \u015fey sunun.Ziyaret\u00e7ilerinize ihtiya\u00e7lar\u0131na \u00f6zel \u015feyler sundu\u011funuzda, hi\u00e7 d\u00fc\u015f\u00fcnmeden epostalar\u0131n\u0131 sizinle payla\u015facaklard\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\"><b>2. Ad\u0131m Uygun bir kampanya olu\u015fturarak e-posta abonelerinizi besleyin.<\/b><\/span>\u00a0<span class=\"notranslate\">Onlardan sitenizde al\u0131\u015fveri\u015f yapmalar\u0131n\u0131 istemek, e-posta pazarlamas\u0131na en k\u00f6t\u00fc yakla\u015f\u0131md\u0131r.<\/span>\u00a0<span class=\"notranslate\">Daha iyi bir alternatif, d\u00fc\u015f\u00fcnceli, e\u011fitici ve alakal\u0131 i\u00e7erik sunmakt\u0131r.<\/span>\u00a0<span class=\"notranslate\">Ard\u0131ndan, yava\u015f\u00e7a sat\u0131n almaya do\u011fru takip\u00e7inizi te\u015fvik etmeye ba\u015flayabilirsiniz.<\/span><\/p>\n<p><span class=\"notranslate\">Abonelerinizi me\u015fgul edecek bir t\u00fcr e-posta kampanyas\u0131 geli\u015ftirmek, bir \u00e7ok i\u015fletme sahibi i\u00e7erik yazar\u0131n\u0131n sorunudur.<\/span>\u00a0<span class=\"notranslate\">Bu t\u00fcr e-postalar\u0131 yazmak istemiyorsan\u0131z, en iyi se\u00e7enek sizin i\u00e7in kampanya olu\u015fturmak \u00fczere uzman bir metin yazar\u0131 kiralamak olacakt\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\"><b>3. Ad\u0131m Profesyonel bir eposta y\u00f6netim yaz\u0131l\u0131m\u0131 kullan\u0131n.<\/b><\/span>\u00a0<span class=\"notranslate\">Her bir e-postay\u0131 abonelerinize manuel olarak g\u00f6ndermek verimli de\u011fildir ve bir \u00e7ok eposta hizmeti sa\u011flay\u0131c\u0131 taraf\u0131ndan blacklist ( kara liste ) ye al\u0131nman\u0131za neden olur.<\/span>\u00a0<span class=\"notranslate\">Mailchimp, ConvertKit veya Aweber gibi bir e-posta y\u00f6netim ve g\u00f6nderim platformu kullanmak daha iyi bir yakla\u015f\u0131md\u0131r.<\/span><\/p>\n<p><span class=\"notranslate\">Bu hizmetlerden birini kullanarak, e-posta kampanyalar\u0131n\u0131z\u0131 tamamen otomatik hale getirebilirsiniz, b\u00f6ylece bir ki\u015fi e-posta listenize abone oldu\u011funda, e-postalar\u0131n\u0131z\u0131 otomatik olarak almaya ba\u015flar.<\/span><\/p>\n<p><span class=\"notranslate\">Ayr\u0131ca, bu hizmetler ger\u00e7ekle\u015ftirdikleri entegrasyonlarla abonelerinize ki\u015fisel e-postalar g\u00f6ndermenize olanak sa\u011flar.<\/span>\u00a0<span class=\"notranslate\">\u00d6rne\u011fin, bir kimse al\u0131\u015fveri\u015f sepetini web sitenizde terk ederse, o ki\u015fiye otomatik olarak eposta atabilir ve sat\u0131n alma i\u015flemini tamamlamas\u0131 i\u00e7in sizin belirledi\u011finiz f\u0131rsatlar sunabilir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Isletmeniz-eposta-pazarlamasindan-ne-gibi-bir-fayda-saglayacak\"><\/span><strong><span class=\"notranslate\">\u0130\u015fletmeniz eposta pazarlamas\u0131ndan ne gibi bir fayda sa\u011flayacak?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span class=\"notranslate\">Belirtildi\u011fi gibi, g\u00f6zlenen yat\u0131r\u0131m getirisi yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z her dolar i\u00e7in 44 $ &#8216;d\u0131r.<\/span>\u00a0<span class=\"notranslate\">Bu sizi ikna etmek i\u00e7in yeterli de\u011filse, McKinsey taraf\u0131ndan yay\u0131nlanan bir \u00e7al\u0131\u015fma e-posta pazarlamas\u0131n\u0131n yarar\u0131n\u0131 a\u00e7\u0131klar:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span class=\"notranslate\"><i>E-posta, m\u00fc\u015fterileri edinmenin sosyal medyadan \u00e7ok daha etkili bir yolu olmaya devam ediyor; Facebook ve Twitter&#8217;\u0131n neredeyse 40 kat\u0131.<\/i><\/span>\u00a0<span class=\"notranslate\"><i>Bunun nedeni, t\u00fcm ABD t\u00fcketicilerinin y\u00fczde 91&#8217;inin hala g\u00fcnl\u00fck e-posta kullanmas\u0131 ve e-postalar\u0131n etkile\u015fim h\u0131z\u0131n\u0131n, sosyal medyan\u0131n en az \u00fc\u00e7 kat\u0131 oldu\u011fu tahmin edilmesinin yan\u0131 s\u0131ra, ortalama sipari\u015f de\u011ferinin de y\u00fczde 17 daha y\u00fcksek olmas\u0131.<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Satis-Ortakligi-Pazarlamasi\"><\/span><strong>Sat\u0131\u015f Ortakl\u0131\u011f\u0131 Pazarlamas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"notranslate\">\u00dcr\u00fcnlerinizi pazarlamak ve satmak i\u00e7in 7 g\u00fcn 24 saat \u00e7al\u0131\u015fan bir sat\u0131\u015f ordusuna sahip oldu\u011funuzu hayal edin.<\/span><\/p>\n<p><span class=\"notranslate\">B\u00f6ylesi ne de g\u00fczel olurdu?<\/span><\/p>\n<p><span class=\"notranslate\">Bunu, bir <em>sat\u0131\u015f ortakl\u0131\u011f\u0131\u00a0a\u011f\u0131na (Affiliate Marketing)<\/em>\u00a0dahil oldu\u011funuzda yapabilirsiniz\u00a0.<\/span><\/p>\n<p><span class=\"notranslate\"><b>Basit\u00e7e ifade etmek gerekirse, sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131, ba\u015fka bir ki\u015finin \u00fcr\u00fcnlerinizi sizin i\u00e7in pazarlad\u0131\u011f\u0131 ve satt\u0131\u011f\u0131 \u00e7al\u0131\u015fma \u015feklidir.<\/b><\/span><span class=\"notranslate\"><b>Buna kar\u015f\u0131l\u0131k, bu ki\u015fiye (&#8216;ortak&#8217; olarak bilinir) \u00fcr\u00fcn veya hizmetlerinizi satarken elde ettikleri kazanc\u0131n bir y\u00fczdesini sunars\u0131n\u0131z.<\/b><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12530\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/satis-ortakligi-affiliate-marketing.jpg\" alt=\"satis-ortakligi-affiliate-marketing\" width=\"100%\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/satis-ortakligi-affiliate-marketing.jpg 1600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/satis-ortakligi-affiliate-marketing-300x158.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/satis-ortakligi-affiliate-marketing-1024x540.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/satis-ortakligi-affiliate-marketing-1170x616.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/satis-ortakligi-affiliate-marketing-585x308.jpg 585w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span class=\"notranslate\">\u0130nan\u0131lmaz derecede etkili bir dijital pazarlama stratejisi, \u00f6zellikle de fiziksel veya dijital \u00fcr\u00fcnleri kitle izleyicilerine satan bir i\u015finiz varsa.<\/span><\/p>\n<p><span class=\"notranslate\">Bir sat\u0131\u015f ortakl\u0131\u011f\u0131 a\u011f\u0131na kat\u0131labilir veya kendinizinkini olu\u015fturabilirsiniz.<\/span>\u00a0<a href=\"https:\/\/www.cj.com\/advertiser\" target=\"_blank\" rel=\"noopener nofollow\">CJ<\/a>\u00a0, <a href=\"https:\/\/www.admitad.com\/tr\/\" target=\"_blank\" rel=\"noopener nofollow\">Admitad<\/a>\u00a0<span class=\"notranslate\">veya <a href=\"https:\/\/www.shareasale.com\/merchants-learn-more.cfm\" target=\"_blank\" rel=\"noopener nofollow\">ShareASale<\/a> gibi\u00a0g\u00fc\u00e7l\u00fc bir sat\u0131\u015f ortakl\u0131\u011f\u0131 a\u011f\u0131na sahip bir\u00e7ok site vard\u0131r\u00a0.<\/span>\u00a0<span class=\"notranslate\">Pazarlamac\u0131lar\u0131n sizin ad\u0131n\u0131za satmas\u0131n\u0131 istedi\u011finiz \u00fcr\u00fcnleri bu platformlara girmeniz yeterlidir. Bu sat\u0131\u015f ortakl\u0131\u011f\u0131 a\u011f\u0131na \u00fcye bir \u00e7ok ki\u015fi \u00fcr\u00fcnleri sizin ad\u0131n\u0131za pazarlamaya hemen ba\u015flarlar.<\/span><\/p>\n<p><span class=\"notranslate\">Bir sat\u0131\u015f ortakl\u0131\u011f\u0131 a\u011f\u0131na kay\u0131t olmak istemiyorsan\u0131z (y\u00fcksek \u00fccret talep ettikleri i\u00e7in),\u00a0sat\u0131\u015f ortakl\u0131\u011f\u0131 a\u011f\u0131 olu\u015fturman\u0131z\u0131 sa\u011flayacak bir WordPress veya\u00a0Shopify\u00a0eklentisi\u00a0y\u00fckleyebilirsiniz\u00a0.<\/span>\u00a0<span class=\"notranslate\">\u00d6zel bir web siteniz veya \u00e7evrimi\u00e7i ma\u011fazan\u0131z yoksa,\u00a0bunun yerine\u00a0<a href=\"https:\/\/www.referralcandy.com\/referral-programs\" target=\"_blank\" rel=\"noopener nofollow\">ReferralCandy<\/a>\u00a0gibi bir servis kullanabilirsiniz\u00a0.<\/span>\u00a0Unutmay\u0131n manuel bir<span class=\"notranslate\">\u00a0y\u00f6ntemi tercih ederseniz, sat\u0131\u015f ortakl\u0131\u011f\u0131 giderlerini sizin hesaplaman\u0131z gerekmektedir.<\/span><\/p>\n<p><span class=\"notranslate\">Bir sat\u0131\u015f ortakl\u0131\u011f\u0131 a\u011f\u0131na kat\u0131ld\u0131ktan sonra (veya kendiniz olu\u015fturduktan sonra) bir komisyon stratejisine karar vermeniz gerekir.<\/span>\u00a0<span class=\"notranslate\">Bu, sat\u0131\u015f orta\u011f\u0131n\u0131za ne kadar \u00f6deme yapmak istedi\u011finizi analiz etmek anlam\u0131na gelir.<\/span>\u00a0<span class=\"notranslate\">Her sat\u0131\u015fta sabit bir tutar m\u0131, yoksa k\u00e2r\u0131n bir y\u00fczdesi mi?\u00a0<\/span><span class=\"notranslate\">T\u00fcm \u00fcyelerime e\u015fit mi davranmal\u0131y\u0131m, yoksa daha \u00e7ok satanlar daha iyi bir komisyonla \u00f6d\u00fcllendirilecek mi?<\/span>\u00a0<span class=\"notranslate\">B\u00fct\u00fcn bunlar karar vermek size kalm\u0131\u015f.<\/span><\/p>\n<p><span class=\"notranslate\">G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, bir sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlama a\u011f\u0131 kurmak zaman al\u0131rken, prosed\u00fcr olduk\u00e7a basittir.<\/span><\/p>\n<p><span class=\"notranslate\">Pop\u00fcler e-ticaret devi olan Amazon, bu dijital pazarlama stratejisini b\u00fcy\u00fck bir pazarlama etkisi i\u00e7in kullan\u0131yor.<\/span>\u00a0<span class=\"notranslate\">Bir noktada,\u00a0t\u00fcm sat\u0131\u015flar\u0131n\u0131n yakla\u015f\u0131k% 40&#8217;\u0131\u00a0sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamac\u0131lar\u0131ndan geliyor.<\/span><\/p>\n<p><span class=\"notranslate\">Ayr\u0131ca, e-posta pazarlaman\u0131n kral\u0131 olsa da, sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131 da e\u015fit \u015fartlarda.<\/span>\u00a0<span class=\"notranslate\">Bu,\u00a0Business Insider&#8217;\u0131n\u00a0hem e-postan\u0131n hem de sat\u0131\u015f ortakl\u0131\u011f\u0131 pazarlamas\u0131n\u0131n t\u00fcm e-ticaret al\u0131mlar\u0131n\u0131n % 16&#8217;s\u0131ndan sorumlu oldu\u011funu belirten\u00a0bir raporunda g\u00f6zlemlendi.<\/span>\u00a0<span class=\"notranslate\">Ayn\u0131 raporda ayr\u0131ca m\u00fc\u015fterilerin% 74&#8217;\u00fcn\u00fcn bir \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce perakende olmayan 2-3 siteyi (\u00e7o\u011fu sat\u0131\u015f ortakl\u0131\u011f\u0131 \u00fcr\u00fcnlerin yay\u0131nland\u0131\u011f\u0131 yerler) ziyaret etti\u011fi belirtiliyor.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Influencer-Pazarlama\"><\/span><strong>Influencer Pazarlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"notranslate\">Pop\u00fcler bir reklamc\u0131l\u0131k end\u00fcstrisi yay\u0131nc\u0131s\u0131 olan Adweek, birka\u00e7 y\u0131l \u00f6nce bir m\u00fc\u015fterinin birincil sat\u0131n alma karar\u0131n\u0131 neyin etkiledi\u011fi konusunda i\u00e7erik yay\u0131nlad\u0131.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12531\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/influencer-marketing.jpg\" alt=\"influencer-marketing\" width=\"100%\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/influencer-marketing.jpg 800w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/influencer-marketing-300x175.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/03\/influencer-marketing-585x341.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span class=\"notranslate\">\u0130\u015fte s\u00f6yledikleri:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span class=\"notranslate\"><i>D\u00fcnya sosyal medyaya ge\u00e7ti\u011finde, t\u00fcketiciler sat\u0131n alma kararlar\u0131n\u0131 vermek i\u00e7in di\u011fer t\u00fcketicilere bak\u0131yorlar.<\/i><\/span>\u00a0<span class=\"notranslate\"><i>Ge\u00e7mi\u015fte oldu\u011fu gibi \u015firketlere bakmak yerine, \u015fimdi YouTube, Instagram, Snapchat, Pinterest ve di\u011fer platformlarda kitlesel takipleri birle\u015ftiren birbirlerine ve en sevdikleri ki\u015filiklerine bak\u0131yorlar.<\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"notranslate\">Bu, m\u00fc\u015fterilerin bir \u015firketin \u00fcr\u00fcn ve hizmetlerini sat\u0131n alma konusundaki d\u00fc\u015f\u00fcncelerinin b\u00fcy\u00fck de\u011fi\u015fimini temsil ediyor.<\/span>\u00a0<span class=\"notranslate\">Bu, m\u00fc\u015fterilerin art\u0131k geleneksel reklamlara g\u00fcvenmedi\u011fi, sat\u0131n alma kararlar\u0131n\u0131 vermelerine yard\u0131mc\u0131 olacak &#8216;favori ki\u015filikleri&#8217; ni arad\u0131klar\u0131 anlam\u0131na geliyor.<\/span><\/p>\n<p><span class=\"notranslate\">Bu ki\u015filikleri\u00a0<i>Etkileyici\/\u0130tibarl\u0131 Ki\u015filik (<\/i>Influencer) olarak adland\u0131rabiliriz,\u00a0\u00e7\u00fcnk\u00fc yaln\u0131zca tavsiyelerine dayanarak bir \u00fcr\u00fcn veya hizmeti sat\u0131n alabilecek y\u00fcksek oranda bu ki\u015fili\u011fe ilgi duyan hayranlara sahiptirler.<\/span>\u00a0<span class=\"notranslate\">\u0130zleyicileri, etkileyicinin uzmanl\u0131\u011f\u0131na g\u00fcvenir ve \u00e7o\u011fu zaman \u00f6nerileri reklam olarak bile d\u00fc\u015f\u00fcnmez.<\/span><\/p>\n<p><span class=\"notranslate\">Yeni sosyal medya platformu marka ve i\u015fletmeleri bunu ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131\u011f\u0131nda,\u00a0<i>Influencer pazarlama<\/i>\u00a0ad\u0131 verilen yeni bir pazarlama stratejisi ortaya \u00e7\u0131kt\u0131\u00a0.<\/span><\/p>\n<p><span class=\"notranslate\">Influencer pazarlama\u00a0nas\u0131l \u00e7al\u0131\u015f\u0131yor:<\/span><\/p>\n<p><span class=\"notranslate\"><strong>1. Ad\u0131m:<\/strong> \u015eirketiniz, \u00fcr\u00fcnleriniz veya hizmetlerinizle ilgilenebilecek bir kitleye sahip bir Influencer bulur.<\/span>\u00a0<span class=\"notranslate\">\u00d6rne\u011fin, telefon aksesuarlar\u0131 sat\u0131yorsan\u0131z, teknik \u00fcr\u00fcnleri inceleyen ve teknolojiye merakl\u0131 bir kitleye sahip bir ki\u015fi bulmak istersiniz.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>2. Ad\u0131m:<\/strong> Influencer ileti\u015fim kurun ve i\u00e7eriklerinizi g\u00f6zden ge\u00e7irmelerini, \u00f6nermelerini veya basit\u00e7e \u00fcr\u00fcnlerinden bahsetmelerini isteyin.<\/span><span class=\"notranslate\">Sabit bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda bir makale, video ya da bir Instagram resmi kadar basit bir \u015fey olabilir.<\/span><\/p>\n<p><span class=\"notranslate\"><strong>3. Ad\u0131m:<\/strong> Influencer, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc y\u00fcksek ilgi \u00e7eken kitlelerine \u00f6nerir.<\/span>\u00a0<span class=\"notranslate\">Artan marka bilinirli\u011fi ile sat\u0131\u015flar\u0131n\u0131zda art\u0131\u015f ve yeni m\u00fc\u015fteri kitlesi elde etmenizi sa\u011flar.<\/span><\/p>\n<p><span class=\"notranslate\">Linqia taraf\u0131ndan yay\u0131nlanan bir rapora\u00a0g\u00f6re\u00a0, pazarlamac\u0131lar\u0131n% 92&#8217;si Influencer pazarlaman\u0131n etkili oldu\u011funu buldu.<\/span>\u00a0<span class=\"notranslate\">Ayn\u0131 rapor, etkileyici pazarlama i\u00e7in en \u00f6nemli \u00fc\u00e7 kanal\u0131n Instagram, Facebook ve bloglar oldu\u011funu s\u00f6yledi.<\/span><\/p>\n<p><span class=\"notranslate\">Bu, e\u011fer Influencer pazarlamay\u0131 denemeye karar verirseniz, bu kanallardan ba\u015flamal\u0131s\u0131n\u0131z.<\/span>\u00a0<span class=\"notranslate\">Instagram&#8217;\u0131n \u00f6zellikle \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bir \u00f6nemi var \ud83d\ude42 gibi g\u00f6r\u00fcn\u00fcyor.Instagram<\/span><span class=\"notranslate\">\u00a02020 y\u0131l\u0131na kadar\u00a01,4 trilyon ABD dolar\u0131n\u0131n\u00a0\u00fczerinde bir sat\u0131n alma g\u00fcc\u00fcne sahip olacak \u00e7ok say\u0131da kullan\u0131c\u0131n\u0131n kulland\u0131\u011f\u0131 bir sosyal a\u011f olarak de\u011ferlendiriliyor.<\/span><\/p>\n<p>Bu ana kadar i\u015fletmenize uygun olabilecek 6 adet dijital pazarlama y\u00f6nteminden s\u00f6z ettik. Bonus pazarlama y\u00f6ntemleri i\u00e7in\u00a0<a href=\"#\" target=\"_blank\" rel=\"nofollow\">Bonus Dijital Pazarlama Stratejileri<\/a> makalemizi incelemenizi tavsiye ederiz.<\/p>\n<p>\u00d6zet olarak, i\u015fletmenizin tan\u0131t\u0131m\u0131 ve \u00fcr\u00fcnlerinizin sat\u0131\u015f\u0131n\u0131 sa\u011flaman\u0131z i\u00e7in etkin bir sosyal medya hesab\u0131n\u0131z, bunu destekleyen bir web adresiniz ve kurumsal email adresiniz olmal\u0131. IHS olarak sizin i\u00e7in en uygun hosting ve domain \u00e7\u00f6z\u00fcmlerini sunuyoruz. Hemen alan ad\u0131n\u0131z\u0131 tescil ederek ve ona en uygun hosting paketini se\u00e7erek dijital pazarlama stratejinizi olu\u015fturmaya ba\u015flayabilirsiniz. Hosting alana, Domain ( Alanad\u0131 ) bedava olan hosting paketlerimizi incelemek i\u00e7in hemen <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/\" target=\"_blank\" rel=\"noopener\">t\u0131klay\u0131n<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu makaleyi ortalama \u0130\u015fletmenizin ba\u015far\u0131l\u0131 olmas\u0131n\u0131 hedefliyor veya \u00e7ok h\u0131zl\u0131 bir \u015fekilde hedefledi\u011finiz kitleye ula\u015fmak istiyorsan\u0131z, dijital pazarlama kesinlikle ihtiyac\u0131n\u0131z olan ilk&hellip;<\/p>\n","protected":false},"author":3,"featured_media":12533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,396],"tags":[],"class_list":["post-12520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-populer-makaleler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=12520"}],"version-history":[{"count":10,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12520\/revisions"}],"predecessor-version":[{"id":12538,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12520\/revisions\/12538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/12533"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=12520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=12520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=12520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}