{"id":12557,"date":"2019-03-21T15:10:17","date_gmt":"2019-03-21T13:10:17","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=12557"},"modified":"2019-03-21T15:10:42","modified_gmt":"2019-03-21T13:10:42","slug":"web-sitenizin-kahramani-olmanizin-3-yolu","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/web-sitenizin-kahramani-olmanizin-3-yolu\/","title":{"rendered":"Web Sitenizin Kahraman\u0131 Olman\u0131z\u0131n 3 Yolu"},"content":{"rendered":"<div style=\"width: 100%; display: table; background-color: #f1fbff; text-align: right; margin-bottom: 10px; border-radius: 5px; padding: 10px;\">Bu makaleyi ortalama <strong>3 dakikada<\/strong> okuyabilirsiniz.<\/div>\n<p>Ziyaret\u00e7ilerinizin dikkatini uzun s\u00fcre verebilecekleri ve bu web sitesi \u00fczerinden kazan\u00e7 sa\u011flayaca\u011f\u0131n\u0131z bir site in\u015faa etmek \u00e7ok zorlu bir s\u00fcre\u00e7tir.Trafi\u011finizin artmas\u0131n\u0131 sa\u011flamak ve web sitenizde ge\u00e7irilen s\u00fcrenin uzamas\u0131n\u0131 sa\u011flamak baz\u0131 s\u00fcper g\u00fc\u00e7ler gerektirebilir.Bir ka\u00e7 ipucu ve p\u00fcf noktas\u0131 ile web siteniz g\u00fcncel bir g\u00f6r\u00fcn\u00fcme sahip olabilir.<\/p>\n<p><span class=\"notranslate\">Web&#8217;de ziyaret\u00e7ilerinizin kalbini kazanmaya haz\u0131r m\u0131s\u0131n\u0131z?<\/span>\u00a0<span class=\"notranslate\">Pelerininizi al\u0131n ve sitenizin kahraman\u0131 olman\u0131n 3 yolunu i\u00e7in haz\u0131rl\u0131klara ba\u015flay\u0131n.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fce22ebda16\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69fce22ebda16\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/web-sitenizin-kahramani-olmanizin-3-yolu\/#1-Ziyaretcilerinize-%E2%80%9CHakkimizda%E2%80%9D-Sayfaniz-ile-Ilham-Verin\" >1. Ziyaret\u00e7ilerinize &#8220;Hakk\u0131m\u0131zda&#8221; Sayfan\u0131z ile \u0130lham Verin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/web-sitenizin-kahramani-olmanizin-3-yolu\/#2-Hedef-Kitlenizi-Belirleyin\" >2. Hedef Kitlenizi Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/web-sitenizin-kahramani-olmanizin-3-yolu\/#3-Mesaj-Tonunuzu-Koruyun\" >3. Mesaj Tonunuzu Koruyun<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-Ziyaretcilerinize-%E2%80%9CHakkimizda%E2%80%9D-Sayfaniz-ile-Ilham-Verin\"><\/span>1. Ziyaret\u00e7ilerinize &#8220;Hakk\u0131m\u0131zda&#8221; Sayfan\u0131z ile \u0130lham Verin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"notranslate\">Sitenizi ilk kez olu\u015ftururken\u00a0\u201cHakk\u0131m\u0131zda\u201d\u00a0sayfas\u0131 son derece \u00f6nemlidir, \u00e7\u00fcnk\u00fc ziyaret\u00e7ilerinize \u00f6n plana \u00e7\u0131kacak bir hikaye anlat\u0131rs\u0131n\u0131z.<\/span>\u00a0<span class=\"notranslate\">\u0130nsanlar\u0131n sitenizdeki \u00fcr\u00fcn veya hizmetle ba\u011flant\u0131 kurmas\u0131na yard\u0131mc\u0131 olacak bir a\u00e7\u0131klama sa\u011flayarak markan\u0131z\u0131 hedef kitleniz ile birle\u015ftirmek istiyorsunuz.<\/span>\u00a0<span class=\"notranslate\">\u201cHakk\u0131m\u0131zda\u201d sayfan\u0131z resmi ve robotik olmamal\u0131, arkada\u015f\u00e7a ve ilgi \u00e7ekici olmal\u0131d\u0131r.<\/span><\/p>\n<p>Hakk\u0131nda Sayfan\u0131z\u0131 ba\u015flatman\u0131za yard\u0131mc\u0131 olacak bir form\u00fcle mi ihtiyac\u0131n\u0131z var? \u0130\u015fte eski tarz bir \u201cHakk\u0131m\u0131zda\u201d sayfas\u0131ndan daha iyi bir &#8220;Hakk\u0131m\u0131zda&#8221; sayfas\u0131n\u0131 olu\u015fturmak i\u00e7in yapman\u0131z gerken 5 a\u015fama.<\/p>\n<ul>\n<li>Hedef kitlenizi tespit edin<\/li>\n<li>Markan\u0131z\u0131n toplum i\u00e7in \u00fcstlendi\u011fi bir g\u00f6rev, bir fark\u0131ndal\u0131k yaratma konusu ile ba\u015flay\u0131n.<\/li>\n<li>\u015eirket veya marka hikayenizi hedef kitleniz ile en iyi ileti\u015fim yolunu bularak anlat\u0131n<\/li>\n<li>Ziyaret\u00e7inize nas\u0131l bir marka veya firmadan hizmet ald\u0131\u011f\u0131n\u0131 anlat\u0131n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2-Hedef-Kitlenizi-Belirleyin\"><\/span>2. Hedef Kitlenizi Belirleyin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0130ster bir web sayfas\u0131 olu\u015fturma konusunda deneyimli olun, isterseniz deneyimli bir web tasar\u0131m profesyoneli olun, hedef kitlenizi tan\u0131mak sizin i\u00e7in s\u00fcper bir g\u00fc\u00e7t\u00fcr. Siteniz ile kime y\u00f6neldi\u011finiz, yaln\u0131zca y\u00fcksek d\u00f6n\u00fc\u015f\u00fcmler i\u00e7in \u00f6nemli de\u011fil, i\u00e7eri\u011finizin sesini ve tonunu olu\u015fturman\u0131za yard\u0131mc\u0131 olmas\u0131 a\u00e7\u0131s\u0131ndanda \u00f6nemlidir. \u0130lgi alan\u0131, tutkular ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 gibi hedef kitlenizi de\u015fifre ederken g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken birka\u00e7 fakt\u00f6r vard\u0131r.<\/p>\n<p>Hedef kitlenize a\u015fina oldu\u011funuzda, do\u011frudan o m\u00fc\u015fteriyle dokunan mesajlar olu\u015fturabilir ve servisler tasarlayabilirsiniz. Tabikide bu s\u00fcre\u00e7 biraz zaman ve deneyim kazanma gerektirecektir bir gecede s\u00fcper kahraman olamazs\u0131n\u0131z,\u00a0 sab\u0131rl\u0131 olun, kitlenizi tan\u0131mlamak sonsuza dek s\u00fcrmez, ancak ziyaret\u00e7ilerinizin al\u0131\u015fkanl\u0131klar\u0131n\u0131 incelemenizi ve sitenizi s\u0131k kullanan insanlarla ileti\u015fim kurman\u0131z \u00e7ok \u00f6nemlidir.<\/p>\n<p>Hedef kitlenizi tan\u0131mlaman\u0131za yard\u0131mc\u0131 olacak \u00e7evrimi\u00e7i yard\u0131m ar\u0131yorsan\u0131z, <a href=\"https:\/\/www.ihs.com.tr\/blog\/google-analytics-ile-kullanici-takibi-nasil-yapilir\/\">Google Analytics<\/a> veya sosyal medya be\u011feni ve yorumlar\u0131, ziyaret\u00e7i etkile\u015fimleri ve trafi\u011fi \u00f6nemli tespit ara\u00e7lar\u0131d\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-Mesaj-Tonunuzu-Koruyun\"><\/span>3. Mesaj Tonunuzu Koruyun<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tutarl\u0131l\u0131k anahtar\u0131n\u0131z olmal\u0131d\u0131r, fakat bu tek ba\u015f\u0131na yeterli olmayabilir.Herkese a\u00e7\u0131k mesajla\u015fma, marka kimli\u011finiz ve net olmayan ileti\u015fimi azaltman\u0131za yard\u0131mc\u0131 olabilir. Markan\u0131z\u0131n site ziyaret\u00e7ilerinizle etkile\u015fime ge\u00e7mesi i\u00e7in bu ileti\u015fim y\u00f6ntemi g\u00fcvenilir ve \u00f6zg\u00fcn bir ili\u015fki kurman\u0131z\u0131 sa\u011flar.<\/p>\n<p>Sitenize bak\u0131n ve logonuz, ba\u015fl\u0131\u011f\u0131n\u0131z ve i\u00e7eri\u011finiz gibi \u00f6\u011felerin marka sesinizle tutarl\u0131 olup olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn.Web sitenizin vermek istedi\u011fi mesaj ile i\u00e7eri\u011finizin tutars\u0131z oldu\u011funu d\u00fc\u015f\u00fcyorsan\u0131z, kahraman pelerini takman\u0131n zaman\u0131 gelmi\u015ftir. \u0130\u00e7eri\u011finizde olan eksikliklerin ve bo\u015fluklar\u0131n \u00fcstesinden gelin, ziyaret\u00e7ilerinizin geli\u015fmelere nas\u0131l yan\u0131t verdi\u011fini izleyin.<\/p>\n<p>Web sitesi olu\u015fturma yolculu\u011funuz d\u00f6n\u00fc\u015f\u00fcm, eylem ve yeniden icat ile dolu olacak. Web sitenizi nas\u0131l geli\u015ftirece\u011finiz konusunda geribildirim alman\u0131z gerekti\u011finde, WordPress&#8217;in arkas\u0131nda harika bir kullan\u0131c\u0131 toplulu\u011funa sahiptir! Kahramanlar bile bazen yard\u0131ma ihtiyac\u0131 vard\u0131r ve WordPress&#8217;in \u00fccretsiz eklentiler, \u00f6zelle\u015ftirme ara\u00e7lar\u0131 gibi yetenekler bir click ile\u00a0parmaklar\u0131n\u0131z\u0131n ucunda.<\/p>\n<p>Sonu\u00e7 olarak web sitenizi hedef kitlenize en uygun i\u00e7erik ve ileti\u015fim y\u00f6ntemi ile olu\u015fturman\u0131z, y\u00f6netmeniz \u00e7ok \u00f6nemli. IHS&#8217;nin <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/wordpress-hosting.html\" target=\"_blank\" rel=\"noopener\">WordPress Hosting Paketleri<\/a> veya <a href=\"https:\/\/www.ihs.com.tr\/sitebaz-web-tasarimi-paketleri.html\" target=\"_blank\" rel=\"noopener\">SiteBaz Haz\u0131r Websitesi Paketleri<\/a> ile olu\u015fturman\u0131z sadece dakikalar\u0131n\u0131z\u0131 almaktad\u0131r.IHS&#8217;de kendi web sitenizin kahraman\u0131 olman\u0131z ve ba\u015far\u0131l\u0131 bir web sitesi kurman\u0131z bu kadar kolay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu makaleyi ortalama Ziyaret\u00e7ilerinizin dikkatini uzun s\u00fcre verebilecekleri ve bu web sitesi \u00fczerinden kazan\u00e7 sa\u011flayaca\u011f\u0131n\u0131z bir site in\u015faa etmek \u00e7ok zorlu bir&hellip;<\/p>\n","protected":false},"author":3,"featured_media":12562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,401],"tags":[],"class_list":["post-12557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","category-web-tasarim"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=12557"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12557\/revisions"}],"predecessor-version":[{"id":12560,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12557\/revisions\/12560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/12562"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=12557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=12557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=12557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}