{"id":12745,"date":"2019-06-20T11:12:42","date_gmt":"2019-06-20T09:12:42","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=12745"},"modified":"2019-08-23T09:17:20","modified_gmt":"2019-08-23T07:17:20","slug":"utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/","title":{"rendered":"UTM Nedir? Nas\u0131l Olu\u015fturulur? Kullan\u0131m Amac\u0131 Nedir?"},"content":{"rendered":"<p>\u0130ster b\u00fcy\u00fck \u00f6l\u00e7ekli, ister k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli olsun, yapt\u0131\u011f\u0131m\u0131z reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 sadece siteye gelen trafik olarak incelemek asl\u0131nda reklam performans\u0131n\u0131 yeterince do\u011fru de\u011ferlendiremedi\u011finiz anlam\u0131na gelir. Herhangi bir yerde payla\u015ft\u0131\u011f\u0131n\u0131z site linkinizi gruplara ay\u0131r\u0131p hangisinin daha iyi performans sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rmek ve veriyi s\u00fczmek istemez misiniz? \u0130\u015fte tam da bu noktada i\u015finizi \u00e7ok kolayla\u015ft\u0131racak bir konuya de\u011finiyoruz. <strong>UTM kodlar\u0131<\/strong>.<\/p>\n<p>Bu bu yaz\u0131m\u0131zda size UTM linklerini olu\u015fturmay\u0131 ve kullan\u0131m\u0131n\u0131 detayl\u0131 olarak anlataca\u011f\u0131z.<\/p>\n<div style=\"width: 100%; height: auto; background-color: #f4f4f4; border: 1px solid #c1c1c1;\">\n<h5 style=\"margin: 10px 0 10px 25px;\"><strong>\u0130\u00e7erik<\/strong><\/h5>\n<ul>\n<li><a href=\"#UTM_Nedir\">UTM Nedir?<\/a><\/li>\n<li><a href=\"#Neden_UTM_Link_Kullanmaliyim\">Neden UTM&#8217;li Linkler Kullanmal\u0131y\u0131m?<\/a><\/li>\n<li><a href=\"#UTM_Kodlari_Nasil_Kullanilir_Hangi_Parametrelerle_Calisir\">UTM Kodlar\u0131 Nas\u0131l Kullan\u0131l\u0131r? Hangi Parametrelerle \u00c7al\u0131\u015f\u0131r?<\/a><\/li>\n<li><a href=\"#UTM_Source_Nedir_Nasil_Kullanilir\">Utm_Source Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#UTM_Medium_Nedir_Nasil_Kullanilir\">Utm_Medium Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#UTM_Campaign_Nedir_Nasil_Kullanilir\">Utm_Campaign Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#UTM_Content_Nedir_Nasil_Kullanilir\">Utm_Content Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#UTM_Term_Nedir_Nasil_Kullanilir\">Utm_Term Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#UTM_Kodlari_Nasil_Olusturulur\">UTM Kodlar\u0131 Nas\u0131l Olu\u015fturulur?<\/a><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h1 id=\"UTM_Nedir\">Utm Nedir?<\/h1>\n<p>UTM (Urchin Tracking Module) farkl\u0131 kaynaklardan sitenize gelen (<strong>bir web sitesi, sosyal a\u011flar (facebook,twitter,instagram), haber b\u00fcltenleri, mail kampanyalar\u0131, banner reklamlar ve hatta sms mesajlar\u0131 dahil<\/strong>) trafi\u011fi Google Analytics \u00fczerinde takip etmenizi sa\u011flayan ve site url\u2019inize birer parametre olarak eklenen kod par\u00e7alar\u0131d\u0131r.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f6c54e034d0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69f6c54e034d0\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#Neden-UTMli-Linkler-Kullanmaliyim\" >Neden UTM&#8217;li Linkler Kullanmal\u0131y\u0131m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#Peki-UTM-kullanirsam-ne-gibi-avantajlar-saglar\" >Peki UTM kullan\u0131rsam ne gibi avantajlar sa\u011flar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#UTM-Kodlari-Nasil-Kullanilir-Hangi-Parametrelerle-Calisir\" >UTM Kodlar\u0131 Nas\u0131l Kullan\u0131l\u0131r? Hangi Parametrelerle \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#Utm-Source-Kaynak-Nedir-Nasil-Kullanilir\" >Utm_Source (Kaynak) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#Utm-Medium-Araci-Nedir-Nasil-Kullanilir\" >Utm_Medium (Arac\u0131) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#Utm-Campaign-Kampanya-Nedir-Nasil-Kullanilir\" >Utm_Campaign (Kampanya) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#Utm-Content-Reklam-Icerigi-Nedir-Nasil-Kullanilir\" >Utm_Content (Reklam \u0130\u00e7eri\u011fi) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#Utm-Term-Reklam-Terimi-Nedir-Nasil-Kullanilir\" >Utm_Term (Reklam Terimi) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/#UTM-Kodlari-Nasil-Olusturulur\" >UTM Kodlar\u0131 Nas\u0131l Olu\u015fturulur?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"Neden_UTM_Link_Kullanmaliyim\"><span class=\"ez-toc-section\" id=\"Neden-UTMli-Linkler-Kullanmaliyim\"><\/span>Neden UTM&#8217;li Linkler Kullanmal\u0131y\u0131m?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>UTM kodlar\u0131 yukar\u0131da da bahsetti\u011fimiz gibi; sitenizin herhangi bir sayfas\u0131na d\u0131\u015f kaynaklardan gelen trafi\u011fi \u00f6l\u00e7\u00fcmlemek ve ayr\u0131\u015ft\u0131rarak, verileri organize ederek daha sa\u011fl\u0131kl\u0131 kararlar alabilmenizi sa\u011flar.<\/p>\n<p><strong>K\u00fc\u00e7\u00fck bir \u00f6rnek:<\/strong><br \/>\n%10\u2019luk bir hafta sonu indirimini ele alal\u0131m. Bu kampanya i\u00e7in bir landing page olu\u015fturdunuz diyelim. Kampanyan\u0131z\u0131 duyurmak i\u00e7in sosyal medya siteleri, email b\u00fcltenleri, banner reklamlar ve smsler att\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<p>\u00d6zelle\u015ftirilmi\u015f url&#8217;ler kullanmadan <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"nofollow\">Analytics<\/a> \u00fczerinde t\u00fcm veriyi bir arada g\u00f6rmeniz \u00e7ok zor olacakt\u0131r. Her kaynaktan gelen trafi\u011fi ayr\u0131 ayr\u0131 incelemeniz gerekecek ve sitenize trafik g\u00f6nderen kaynak say\u0131s\u0131 artt\u0131k\u00e7a i\u015finiz daha da zorla\u015facakt\u0131r.<\/p>\n<p>Ayr\u0131ca d\u00f6nemsel ve s\u00fcrekli yapt\u0131\u011f\u0131n\u0131z rutin kampanya performanslar\u0131n\u0131 k\u0131yaslaman\u0131z da ayn\u0131 oranda zorla\u015facakt\u0131r. Bu y\u00fczden veriyi segmente edebilmek i\u00e7in UTM kodlar\u0131n\u0131 kullan\u0131yoruz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Peki-UTM-kullanirsam-ne-gibi-avantajlar-saglar\"><\/span>Peki UTM kullan\u0131rsam ne gibi avantajlar sa\u011flar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00d6ncelikle kampanyalar i\u00e7in UTM kullanmak neredeyse zorunluluktur. \u00c7\u00fcnk\u00fc siz bir kampanya sayfas\u0131n\u0131 en olas\u0131 10 farkl\u0131 kaynakta yay\u0131nlad\u0131\u011f\u0131n\u0131zda tek bir ba\u015fl\u0131k alt\u0131nda genel kampanya performans\u0131n\u0131 de\u011ferlendirebildi\u011finiz gibi, trafi\u011fi geldikleri kaynaklara g\u00f6re de ay\u0131r\u0131p, hangi kaynaktaki trafi\u011fin daha de\u011ferli oldu\u011funu \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/p>\n<p><strong>Yine k\u00fc\u00e7\u00fck bir \u00f6rnekle ilerlersek:<\/strong><\/p>\n<p>Sadece sosyal medya hesaplar\u0131n\u0131z\u0131 takip eden kullan\u0131c\u0131lara \u00f6zel bir kampanya yapt\u0131\u011f\u0131n\u0131z\u0131 varsayal\u0131m.<br \/>\n*(bu \u00f6rnekte facebook,twitter ve instagram hesaplar\u0131 i\u00e7in 3 kaynak \u00fczerinden \u00f6rnek verece\u011fiz. Ancak sizin aktif kulland\u0131\u011f\u0131n\u0131z di\u011fer sosyal medya hesaplar\u0131 i\u00e7in de i\u015flem, \u00f6rnekte verdi\u011fimiz mant\u0131kla ayn\u0131 olacak. S\u0131n\u0131rs\u0131z kaynak ekleyebilirsiniz.)<\/p>\n<p><strong>Siteadi.com\/haftasonu-kampanyasi<\/strong> sayfan\u0131z\u0131n hangi kaynaktan daha \u00e7ok trafik ald\u0131\u011f\u0131n\u0131 ayr\u0131\u015ft\u0131rabilmek ad\u0131na url sonuna \u00e7e\u015fitli parametreler ekleyerek linki payla\u015faca\u011f\u0131m\u0131z mecra i\u00e7in \u00f6zelle\u015ftiriyoruz.<\/p>\n<p>Yani link sonuna facebookta payla\u015facaksasak, kaynak facebook, instagram ise instagram yaz\u0131yoruz gibi d\u00fc\u015f\u00fcnebilirsiniz. B\u00f6ylece bu linki facebook \u00fczerinde g\u00f6r\u00fcp t\u0131klayan kullan\u0131c\u0131 Analytics\u2019de \u201c<strong>Haftasonu kampanyas\u0131na facebook \u00fczerinden gelen kullan\u0131c\u0131<\/strong>\u201d olarak g\u00f6r\u00fcnecektir. Link mant\u0131\u011f\u0131, di\u011fer sosyal medya hesaplar\u0131nda da ayn\u0131 \u015fekilde \u00e7al\u0131\u015facakt\u0131r.<\/p>\n<p>K\u0131saca mant\u0131\u011f\u0131m\u0131z bu.<\/p>\n<h3 id=\"UTM_Kodlari_Nasil_Kullanilir_Hangi_Parametrelerle_Calisir\"><span class=\"ez-toc-section\" id=\"UTM-Kodlari-Nasil-Kullanilir-Hangi-Parametrelerle-Calisir\"><\/span>UTM Kodlar\u0131 Nas\u0131l Kullan\u0131l\u0131r? Hangi Parametrelerle \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00d6ncelikle UTM kodlar\u0131 sayfa linklerinin sonuna \u201c?\u201d ile birlikte eklenir ve her parametre \u201c&amp;\u201d i\u015faretiyle ayr\u0131l\u0131r.<\/p>\n<blockquote style=\"word-wrap: break-word;\"><p><strong>Siteadresiniz.com\/kampanya-sayfasi?<span style=\"color: #ff6600;\">utm_source=Facebook<\/span>&amp;<span style=\"color: #3366ff;\">utm_medium=post<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/strong><\/p><\/blockquote>\n<p>Utm ile \u00f6zelle\u015ftirdi\u011finiz linklerin detaylar\u0131na Analytics \u00fczerinde sol men\u00fcden <strong>Edinme &gt; Kampanyalar &gt; T\u00fcm Kampanyalar <\/strong>sekmesine t\u0131klayarak g\u00f6rebilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12760\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-kodlarini-analyticste-gorme.jpg\" alt=\"utm-kodlarini-analyticste-gorme\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-kodlarini-analyticste-gorme.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-kodlarini-analyticste-gorme-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-kodlarini-analyticste-gorme-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-kodlarini-analyticste-gorme-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-kodlarini-analyticste-gorme-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p>Kullan\u0131m mant\u0131\u011f\u0131 ise a\u015fa\u011f\u0131da detayl\u0131ca anlat\u0131lm\u0131\u015ft\u0131r.<\/p>\n<p>UTM parametreleri en temelde (kullan\u0131lmas\u0131 zorunlu) 3 par\u00e7adan olu\u015fur. Bunlar;<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Utm_source<\/strong>:<\/span> Kampanya kayna\u011f\u0131 (reklam\u0131n yap\u0131ld\u0131\u011f\u0131, linkin payla\u015f\u0131ld\u0131\u011f\u0131 yer)<br \/>\n<span style=\"color: #3366ff;\"><strong>Utm_medium<\/strong><\/span>: Kampanya format\u0131 (post, story, banner, makale, cpc gibi\u2026)<br \/>\n<span style=\"color: #339966;\"><strong>Utm_campaign<\/strong><\/span>: Kampanya ad\u0131.<\/p>\n<h3 id=\"UTM_Source_Nedir_Nasil_Kullanilir\"><span class=\"ez-toc-section\" id=\"Utm-Source-Kaynak-Nedir-Nasil-Kullanilir\"><\/span>Utm_Source (Kaynak) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>utm_source<\/strong>: Sitenize gelen trafi\u011fin kayna\u011f\u0131n\u0131 bu parametrede g\u00f6nderiyoruz. Tavsiyemiz Linki nerede payla\u015facaksan\u0131z ona g\u00f6re utm kodunuzu \u00f6zelle\u015ftirerek olu\u015fturman\u0131z ve utm_source parametresine her kayna\u011f\u0131 ayr\u0131 ayr\u0131 yazarak linkinizi payla\u015fman\u0131zd\u0131r.<\/p>\n<p><strong>Yine bir \u00f6rnekle a\u00e7\u0131klayacak olursak;<\/strong><\/p>\n<blockquote style=\"word-wrap: break-word;\"><p>Siteadresiniz.com\/kampanya-sayfasi?<strong><span style=\"color: #ff0000;\">utm_source=Facebook<\/span><\/strong>&amp;<span style=\"color: #3366ff;\">utm_medium=post<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Siteadresiniz.com\/kampanya-sayfasi?<strong><span style=\"color: #ff0000;\">utm_source=Instagram<\/span><\/strong>&amp;<span style=\"color: #3366ff;\">utm_medium=story<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Siteadresiniz.com\/kampanya-sayfasi?<strong><span style=\"color: #ff0000;\">utm_source=Twitter<\/span><\/strong>&amp;<span style=\"color: #3366ff;\">utm_medium=post<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Siteadresiniz.com\/kampanya-sayfasi?<strong><span style=\"color: #ff0000;\">utm_source=Email<\/span><\/strong>&amp;<span style=\"color: #3366ff;\">utm_medium=bulten<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Siteadresiniz.com\/kampanya-sayfasi?<strong><span style=\"color: #ff0000;\">utm_source=SMS<\/span><\/strong>&amp;<span style=\"color: #3366ff;\">utm_medium=turkcell<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Siteadresiniz.com\/kampanya-sayfasi?<strong><span style=\"color: #ff0000;\">utm_source=Sitead\u0131<\/span><\/strong>&amp;<span style=\"color: #3366ff;\">utm_medium=banner<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p><\/blockquote>\n<p>gibi \u00f6rneklendirebiliriz.<\/p>\n<p>Kampanyam\u0131za gelen ziyaretleri kaynak baz\u0131nda g\u00f6r\u00fcnt\u00fclemek i\u00e7in, Analytics&#8217;te ise sol men\u00fcden\u00a0\u00a0<strong>Edinme &gt; Kampanyalar &gt; T\u00fcm Kampanyalar&#8217;\u0131 <\/strong>se\u00e7tikten sonra haftasonu_kampanyasi ismini verdi\u011fimiz kampanyam\u0131z\u0131 se\u00e7iyoruz. G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi kampanyaya gelen t\u00fcm kaynaklar <strong>Kaynak \/ Ara\u00e7<\/strong> s\u00fctununda s\u0131ralan\u0131yor. Burada g\u00f6rd\u00fc\u011f\u00fcn\u00fcz <strong>\/<\/strong> ile ayr\u0131lan ikinci alan ise Kampanyam\u0131z\u0131n t\u00fcr\u00fcn\u00fc simgeleyen <strong>utm_medium<\/strong> (Arac\u0131). yaz\u0131m\u0131z\u0131n devam\u0131nda detaylar\u0131n\u0131 inceleyebilirsiniz.<\/p>\n<p><strong>utm_source parametresi verilmi\u015f linke gelen trafi\u011fi analytics \u00fczerinde g\u00f6rme 1.Ad\u0131m<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12763\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-1.jpg\" alt=\"utm_source-analyticste-gorme-adim-1\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-1.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-1-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-1-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-1-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-1-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p><strong>utm_source parametresi verilmi\u015f linke gelen trafi\u011fi analytics \u00fczerinde g\u00f6rme 2.Ad\u0131m<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12764\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-2.jpg\" alt=\"utm_source-analyticste-gorme-adim-2\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-2.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-2-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-2-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-2-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_source-analyticste-gorme-adim-2-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12766\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-source.jpg\" alt=\"utm-source\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-source.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-source-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-source-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-source-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm-source-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p>Dolay\u0131s\u0131yla sadece sosyal medya de\u011fil SMS ve ba\u015fka sitelerde yapt\u0131\u011f\u0131n\u0131z \u00fccretli reklam kampanyalar\u0131n\u0131z\u0131 bile takip edebilece\u011finiz bir yap\u0131 olu\u015fturabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"UTM_Medium_Nedir_Nasil_Kullanilir\"><span class=\"ez-toc-section\" id=\"Utm-Medium-Araci-Nedir-Nasil-Kullanilir\"><\/span>Utm_Medium (Arac\u0131) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>utm_medium:\u00a0<\/strong>Kampanyalar\u0131m\u0131z\u0131 payla\u015ft\u0131\u011f\u0131m\u0131z kaynaklar\u0131 yukar\u0131da anlatt\u0131k. Ancak bu kaynaklarda payla\u015ft\u0131\u011f\u0131m\u0131z linklerin hangi vas\u0131tayla bize geldi\u011fini g\u00f6rmek i\u00e7in (banner, cpc, post,story,link ) utm_medium kullan\u0131yoruz.<\/p>\n<p><strong>\u00d6rnek<\/strong>: Facebookta post olarak payla\u015faca\u011f\u0131m\u0131z bir yaz\u0131 i\u00e7erisinde utm_medium\u2019u post olan bir link payla\u015ft\u0131\u011f\u0131m\u0131zda, bu linke t\u0131klayan ziyaret\u00e7inin post \u00fczerinden, veya utm_medium\u2019u story olan bir instagram story payla\u015f\u0131m\u0131 yapt\u0131\u011f\u0131m\u0131zda ziyaretleri daha \u00f6l\u00e7\u00fclebilir k\u0131labilirsiniz.<\/p>\n<blockquote style=\"word-wrap: break-word;\"><p>Siteadresiniz.com\/kampanya-sayfasi?<span style=\"color: #ff0000;\">utm_source=Instagram<\/span>&amp;<strong><span style=\"color: #3366ff;\">utm_medium=story<\/span><\/strong>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Siteadresiniz.com\/kampanya-sayfasi?<span style=\"color: #ff0000;\">utm_source=Facebook<\/span>&amp;<strong><span style=\"color: #3366ff;\">utm_medium=post<\/span><\/strong>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Siteadresiniz.com\/kampanya-sayfasi?<span style=\"color: #ff0000;\">utm_source=SMS<\/span>&amp;<strong><span style=\"color: #3366ff;\">utm_medium=turkcell<\/span><\/strong>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12767\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_medium.jpg\" alt=\"utm_medium\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_medium.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_medium-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_medium-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_medium-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_medium-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p>Bu sayede facebook postlar\u0131n\u0131z\u0131n reklamlar\u0131n\u0131za oranla nas\u0131l performans verdi\u011fini ya da twitter payla\u015f\u0131mlar\u0131n\u0131z\u0131n reklamlara oranla performans\u0131n\u0131 rahat\u00e7a \u00f6l\u00e7ebilir, stratejilerinizi buna g\u00f6re belirleyebilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"UTM_Campaign_Nedir_Nasil_Kullanilir\"><span class=\"ez-toc-section\" id=\"Utm-Campaign-Kampanya-Nedir-Nasil-Kullanilir\"><\/span>Utm_Campaign (Kampanya) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>utm_campaign<\/strong>: Kampanyan\u0131za verece\u011finiz isim bu parametrede yaz\u0131lmal\u0131d\u0131r. UTM parametlerinizi haz\u0131rlarken sabit b\u0131rakaca\u011f\u0131n\u0131z tek parametre budur. Analytics\u2019de T\u00fcm kampanya verilerini tek bir yerde toplamak i\u00e7in kullan\u0131m\u0131 sabit olmal\u0131d\u0131r.<\/p>\n<p><strong>utm_campaign=haftasonu_kampanyasi<\/strong> veya <strong>utm_campaign=2020_Yilbasi<\/strong> gibi tamamen sizin anlayaca\u011f\u0131n\u0131z \u015fekilde isimlendirebilirsiniz.<\/p>\n<blockquote style=\"word-wrap: break-word;\"><p>Siteadresiniz.com\/kampanya-sayfasi?<span style=\"color: #ff0000;\">utm_source=Facebook<\/span>&amp;<span style=\"color: #3366ff;\">utm_medium=post<\/span>&amp;<strong><span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span><\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12762\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_campaign-analyticste-gorme.jpg\" alt=\"utm_campaign-analyticste-gorme\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_campaign-analyticste-gorme.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_campaign-analyticste-gorme-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_campaign-analyticste-gorme-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_campaign-analyticste-gorme-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_campaign-analyticste-gorme-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p>Unutmay\u0131n! utm parametrelerini tek ba\u015f\u0131na kullanamazs\u0131n\u0131z, mutlaka utm_source, utm_medium ve utm_campaign parametlerini yukar\u0131da anlatt\u0131\u011f\u0131m\u0131z \u015fekilde birlikte kullanman\u0131z gerekmektedir.<\/p>\n<p>Bu \u00fc\u00e7 parametre ile neredeyse t\u00fcm i\u015fi yap\u0131p, trafi\u011fi ayr\u0131\u015ft\u0131rm\u0131\u015f olduk. \u015eimdi daha ileri seviye i\u015flemler yapabilece\u011fimiz utm kodlar\u0131n\u0131 inceleyece\u011fiz.<\/p>\n<p><strong>UTM kodlar\u0131n\u0131z\u0131 daha da spesifik hale getirebilece\u011finiz di\u011fer utm parametreleri de \u015funlar:<\/strong><\/p>\n<p><strong><span style=\"color: #ff6600;\">utm_content<\/span>:<\/strong> linklerinizde varyasyon uygulaman\u0131z\u0131 sa\u011flar. Bu parametreyi A\/B testi gibi d\u00fc\u015f\u00fcnmelisiniz.<\/p>\n<h3 id=\"UTM_Content_Nedir_Nasil_Kullanilir\"><span class=\"ez-toc-section\" id=\"Utm-Content-Reklam-Icerigi-Nedir-Nasil-Kullanilir\"><\/span>Utm_Content (Reklam \u0130\u00e7eri\u011fi) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Diyelim ki bir banner payla\u015facaks\u0131n\u0131z ama renkler konusunda emin de\u011filsiniz ya da hareketli gif mi yoksa png mi kullanmal\u0131y\u0131m? Hangisi daha avantajl\u0131 olur diye d\u00fc\u015f\u00fcnm\u00fc\u015fs\u00fcn\u00fczd\u00fcr. \u0130\u015fte bu varyasyonlar\u0131 test edip \u00f6l\u00e7\u00fcmleyebilece\u011finiz parametremiz de <strong>utm_content<\/strong>.<\/p>\n<p>haftasonu-kampanya.png ve haftasonu-kampanya.gif olmak \u00fczere 2 adet g\u00f6reseliniz var. Bir internet sitesinde (ihs.com.tr) banner reklam vereceksiniz ve d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak ikisinin de yay\u0131nlanmas\u0131n\u0131 istiyorsunuz. Kampanyan\u0131n ana utm yap\u0131s\u0131 ayn\u0131 kalacak \u015fekilde utm_content ile linkimizi \u00f6zelle\u015ftirelim.<\/p>\n<blockquote style=\"word-wrap: break-word;\"><p><strong>Siteadresiniz.com\/kampanya-sayfasi?<\/strong><\/p>\n<p><span style=\"color: #ff0000;\">utm_source=ihscomtr<\/span>&amp;<span style=\"color: #3366ff;\">utm_medium=banner<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span>&amp;<\/p>\n<p><strong><span style=\"color: #ff6600;\">utm_content=haftasonu-kampanya_png<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Siteadresiniz.com\/kampanya-sayfasi?<span style=\"color: #ff0000;\">utm_source=ihscomtr<\/span>&amp;<span style=\"color: #3366ff;\">utm_medium=banner<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span>&amp;<\/p>\n<p><strong><span style=\"color: #ff6600;\">utm_content=haftasonu-kampanya_gif<\/span><\/strong><\/p><\/blockquote>\n<p>art\u0131k kampanyam\u0131z i\u00e7in kulland\u0131\u011f\u0131m\u0131z g\u00f6rselleri de ay\u0131rm\u0131\u015f olduk.<\/p>\n<p>utm_content ile a\/b testi yapaca\u011f\u0131m\u0131z i\u00e7eri\u011fi \u00f6l\u00e7\u00fcmlemek i\u00e7in:<\/p>\n<p><strong>1.Ad\u0131m: Edinme &gt; Kampanyalar &gt; T\u00fcm Kampanyalar<\/strong>\u00a0t\u0131klay\u0131p, kampanyam\u0131z\u0131 se\u00e7iyoruz. sonra <strong>kaynak\/arac\u0131<\/strong> k\u0131sm\u0131ndan a\/b yapt\u0131\u011f\u0131m\u0131z kayna\u011f\u0131 se\u00e7iyoruz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12771\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme.jpg\" alt=\"utm_content-analyticste-gorme\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p>2.Ad\u0131m: kayna\u011f\u0131 se\u00e7tikten sonra <strong>\u0130kincil boyut &gt; Reklamc\u0131l\u0131k &gt; Reklam \u0130\u00e7eri\u011fi&#8217;ni se\u00e7iyoruz.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12768\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-2.jpg\" alt=\"utm_content-analyticste-gorme-adim-2\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-2.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-2-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-2-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-2-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-2-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-12769\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-3.jpg\" alt=\"utm_content-analyticste-gorme-adim-3\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-3.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-3-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-3-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-3-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-3-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-12770\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-4.jpg\" alt=\"utm_content-analyticste-gorme-adim-4\" width=\"1211\" height=\"848\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-4.jpg 1211w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-4-300x210.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-4-1024x717.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-4-1170x819.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/utm_content-analyticste-gorme-adim-4-585x410.jpg 585w\" sizes=\"(max-width: 1211px) 100vw, 1211px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Analytics hesab\u0131n\u0131zda <strong>utm_content<\/strong> ile ay\u0131rd\u0131\u011f\u0131m\u0131z, kampanyam\u0131za gelen ziyaretlerin hangi resimden geldi\u011fini de \u00f6\u011frenmi\u015f olduk. Siz de kendi banner reklam kampanyalar\u0131n\u0131z\u0131 veya call to action&#8217;lar\u0131n\u0131z\u0131 bu \u015fekilde A\/B testine sokabilir, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n sloganlar\u0131n\u0131za nas\u0131l tepki verdi\u011fini \u00f6l\u00e7\u00fcmleyebilirsiniz.<\/p>\n<p>Son olarak <strong>utm_term <\/strong>parametresini i\u015fleyece\u011fiz.<\/p>\n<h3 id=\"UTM_Term_Nedir_Nasil_Kullanilir\"><span class=\"ez-toc-section\" id=\"Utm-Term-Reklam-Terimi-Nedir-Nasil-Kullanilir\"><\/span>Utm_Term (Reklam Terimi) Nedir? Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Utm_Term parametresi; \u00fccretli arama reklamlar\u0131nda kullan\u0131lan bir \u00f6zelliktir ve trafi\u011fin sizin hangi anahtar kelimeden geldi\u011fini g\u00f6sterir. Kullan\u0131m\u0131 da yine di\u011fer parameler gibi sondan eklenecek \u015fekildedir.<\/p>\n<p><strong>\u00d6rnek:\u00a0<\/strong><\/p>\n<blockquote style=\"word-wrap: break-word;\"><p><span style=\"color: #ff0000;\">utm_source=ihscomtr<\/span>&amp;<span style=\"color: #3366ff;\">utm_medium=banner<\/span>&amp;<span style=\"color: #339966;\">utm_campaign=haftasonu_kampanyasi<\/span>&amp;<\/p>\n<p><strong><span style=\"color: #ff6600;\">utm_content=topbar_link&amp;utm_term=utm+nedir<\/span><\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3 id=\"UTM_Kodlari_Nasil_Olusturulur\"><span class=\"ez-toc-section\" id=\"UTM-Kodlari-Nasil-Olusturulur\"><\/span>UTM Kodlar\u0131 Nas\u0131l Olu\u015fturulur?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Utm kodlar\u0131 asl\u0131nda kullanmas\u0131 ve \u00f6\u011frenmesi zor olan bir yap\u0131 de\u011fildir. Sadece mant\u0131\u011f\u0131n\u0131 kavramak gerekiyor. Sonras\u0131nda siz de kendi kampanyalar\u0131n\u0131zda vazge\u00e7emeden bu yap\u0131y\u0131 kullanmak isteyeceksiniz. A\u015fa\u011f\u0131da utm kodlar\u0131n\u0131z\u0131 nas\u0131l kolayca olu\u015fturabilece\u011finizden g\u00f6rebilirsiniz.<\/p>\n<p><b>GA Campaign URL Builder<\/b><\/p>\n<p>https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/ adresine giderek, Google&#8217;\u0131n sundu\u011fu\u00a0 haz\u0131r utm olu\u015fturma arac\u0131n\u0131 kullanabilirsiniz. Kullan\u0131m\u0131 son derece basit olan bu arac\u0131 kullanabilirsiniz.<\/p>\n<p>Gerekli alanlar\u0131 doldurduktan sonra sadece a\u015fa\u011f\u0131daki kutucu\u011fu kopyalaman\u0131z yeterli.<\/p>\n<p>Ayr\u0131ca utm kodlar\u0131n\u0131z\u0131 \u00e7ok uzun olaca\u011f\u0131 i\u00e7in k\u0131saltmak isterseniz, ayn\u0131 tool \u00fczerinde google <a href=\"https:\/\/ihs.li\/\" target=\"_blank\" rel=\"nofollow\">link k\u0131saltma<\/a> hizmeti de veriyor. kolayca bu i\u015flemi de buradan yapabilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12774\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/GA-utm-olusturucu.jpg\" alt=\"GA-utm-olusturucu\" width=\"940\" height=\"844\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/GA-utm-olusturucu.jpg 940w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/GA-utm-olusturucu-300x269.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2019\/06\/GA-utm-olusturucu-585x525.jpg 585w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>Art\u0131k siz de UTM ile url&#8217;lerinizi \u00f6zelle\u015ftirerek kampanyalar\u0131n\u0131z\u0131 daha detayl\u0131 inceleyebilir, karar a\u015famas\u0131nda daha do\u011fru de\u011ferlendirme yapabilirsiniz. Daha fazla ki\u015finin faydalanmas\u0131 i\u00e7in yaz\u0131m\u0131z\u0131 payla\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130ster b\u00fcy\u00fck \u00f6l\u00e7ekli, ister k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli olsun, yapt\u0131\u011f\u0131m\u0131z reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 sadece siteye gelen trafik olarak incelemek asl\u0131nda reklam performans\u0131n\u0131 yeterince do\u011fru de\u011ferlendiremedi\u011finiz&hellip;<\/p>\n","protected":false},"author":3,"featured_media":12795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[410,411],"class_list":["post-12745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler","tag-utm-kodu","tag-utm-link"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=12745"}],"version-history":[{"count":41,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12745\/revisions"}],"predecessor-version":[{"id":12825,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12745\/revisions\/12825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/12795"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=12745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=12745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=12745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}