{"id":12828,"date":"2019-09-12T11:35:07","date_gmt":"2019-09-12T09:35:07","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=12828"},"modified":"2020-02-13T13:43:32","modified_gmt":"2020-02-13T11:43:32","slug":"googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored\/","title":{"rendered":"Google\u2019dan \u0130ki Yeni rel \u00d6zniteli\u011fi: rel=&#8221;ugc&#8221; ve rel=&#8221;sponsored&#8221;"},"content":{"rendered":"<p>Google\u2019\u0131n webmaster blo\u011funda yay\u0131nlad\u0131\u011f\u0131 bir makale ile linklere verilen <strong>rel=\u201dnofollow\u201d\u00a0<\/strong>de\u011feri i\u00e7in iki yeni \u00f6znitelik daha eklendi\u011fi a\u00e7\u0131kland\u0131. Bunlar; <strong>rel=\u201dugc\u201d<\/strong> ve <strong>rel=\u201dsponsored\u201d.<\/strong> Bu yaz\u0131m\u0131zda <strong>rel=\u201dnofollow\u201d<\/strong> \u2018a ek olarak getirilen bu iki \u00f6zniteli\u011fi detayl\u0131ca anlataca\u011f\u0131z.<\/p>\n<div style=\"width: 100%; height: auto; background-color: #f4f4f4; border: 1px solid #c1c1c1;\">\n<h5 style=\"margin: 10px 0 10px 25px;\"><strong>\u0130\u00e7erik<\/strong><\/h5>\n<ul>\n<li><a href=\"#rel_nofollow_nedir\">rel=&#8221;nofollow&#8221; Nedir?<\/a><\/li>\n<li><a href=\"#neden_kullanilir\">Ne ama\u00e7la kullan\u0131l\u0131r<\/a><\/li>\n<li><a href=\"#rel_ugc_nedir\">rel=&#8221;ugc&#8221; Nedir?<\/a><\/li>\n<li><a href=\"#rel_ugc_nasil_kullanilir\">rel=&#8221;ugc&#8221; Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#rel_sponsor_nedir\">rel=&#8221;sponsored&#8221; Nedir?<\/a><\/li>\n<li><a href=\"#rel_sponsor_nasil_kullanilir\">rel=&#8221;sponsored&#8221; Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#genel_bilgilendirme\">Genel Bilgilendirme<\/a><\/li>\n<li><a href=\"#kaynak\">Kaynak<\/a><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a10a5ed4ec02\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a10a5ed4ec02\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored\/#rel%E2%80%9Dnofollow%E2%80%9D-Nedir\" >rel=\u201dnofollow\u201d Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored\/#Ne-Amacla-Kullanilir\" >Ne Ama\u00e7la Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored\/#rel%E2%80%9Dugc%E2%80%9D-Nedir\" >rel=\u201dugc\u201d Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored\/#rel%E2%80%9Dugc%E2%80%9D-Nasil-Kullanilir\" >rel=&#8221;ugc&#8221; Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored\/#rel%E2%80%9Dsponsored%E2%80%9D-Nedir\" >rel=\u201dsponsored\u201d Nedir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored\/#rel%E2%80%9Dsponsored%E2%80%9D-Nasil-Kullanilir\" >rel=\u201dsponsored\u201d Nas\u0131l Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/googledan-iki-yeni-rel-ozniteligi-relugc-ve-relsponsored\/#Genel-Bilgilendirme\" >Genel Bilgilendirme<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"rel_nofollow_nedir\"><span class=\"ez-toc-section\" id=\"rel%E2%80%9Dnofollow%E2%80%9D-Nedir\"><\/span>rel=\u201dnofollow\u201d Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2005 y\u0131l\u0131nda tan\u0131t\u0131lan <strong>rel=\u201dnofollow\u201d<\/strong> \u00f6zelli\u011fi; web sitesinden d\u0131\u015far\u0131 verilen linklerde de\u011fer aktarmay\u0131 reddetmek amac\u0131yla getirilmi\u015f bir \u00f6zellik olarak tan\u0131mlanm\u0131\u015ft\u0131. Bu sayede d\u0131\u015far\u0131 verilen linkler i\u00e7in websitenizin Google g\u00f6z\u00fcnde varolan sayfa de\u011ferinin\/sayfa puan\u0131n\u0131n link verilen siteye aktar\u0131lmas\u0131n\u0131 engellemi\u015f oluyorsunuz<\/p>\n<h3 id=\"neden_kullanilir\"><span class=\"ez-toc-section\" id=\"Ne-Amacla-Kullanilir\"><\/span>Ne Ama\u00e7la Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>rel=\u201d\u201d<\/strong> \u00f6zelli\u011fine verdi\u011fimiz <strong>\u201cnofollow\u201d<\/strong> \u00f6zniteli\u011fi ise; \u201ctakip etme\u201d veya tavsiye etmiyorum anlam\u0131nda kullan\u0131lmaktayd\u0131. 15 y\u0131ld\u0131r kullan\u0131mda olan <strong>&#8220;nofollow&#8221;<\/strong> \u2019un art\u0131k g\u00fcncellenmesine karar veren Google ise \u00a02 yeni \u00f6znitelik tan\u0131mlamas\u0131 getirerek <strong>rel=\u201d\u201d<\/strong> \u00f6zelli\u011fini geli\u015ftirdi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n<p>Getirilen \u00f6znitelikler; <strong>rel=\u201dugc\u201d<\/strong> ve <strong>rel=\u201dsponsored\u201d<\/strong>. Gelin bunlar\u0131n ne oldu\u011funa ve kullan\u0131m \u015fekillerini inceleyelim.<\/p>\n<h3 id=\"rel_ugc_nedir\"><span class=\"ez-toc-section\" id=\"rel%E2%80%9Dugc%E2%80%9D-Nedir\"><\/span>rel=\u201dugc\u201d Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>rel=\u201dugc\u201d<\/strong> yorumlar, forumlar veya kullan\u0131c\u0131lar\u0131n i\u00e7erik \u00fcretebildi\u011fi sitelerde <strong>kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan d\u0131\u015f linklere eklenmek \u00fczere Google taraf\u0131ndan tavsiye edilen rel=\u201d\u201d \u00f6zniteli\u011fi<\/strong> olarak tan\u0131mlanm\u0131\u015ft\u0131r. Bu sayede sitenizden kullan\u0131c\u0131lar\u0131n olu\u015fturdu\u011fu d\u0131\u015f ba\u011flant\u0131lar\u0131 bu \u015fekilde tan\u0131mlamak, Google\u2019\u0131n kullan\u0131c\u0131lar\u0131n\u0131z\u0131n verdi\u011fi linkleri de\u011ferlendirirken daha do\u011fru kararlar vermesini sa\u011flayacakt\u0131r.<\/p>\n<h3 id=\"rel_ugc_nasil_kullanilir\"><span class=\"ez-toc-section\" id=\"rel%E2%80%9Dugc%E2%80%9D-Nasil-Kullanilir\"><\/span>rel=&#8221;ugc&#8221; Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>rel=\u201dugc\u201d<\/strong> tek ba\u015f\u0131na kullan\u0131labildi\u011fi gibi \u201cnofollow\u201d veya \u201csponsored\u201d \u00f6znitelikleri ile de birlikte kullan\u0131labilen bir \u00f6zniteliktir.<\/p>\n<p><strong>\u00d6rnek:<\/strong><\/p>\n<p><code>rel=\u201dugc\u201d<\/code> : Kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan d\u0131\u015f ba\u011flant\u0131 anlam\u0131na gelmektedir.<\/p>\n<p><code>rel=\u201dnofollow ugc\u201d<\/code>: kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulmu\u015f bir link ve takip etme \/ de\u011fer aktarma anlam\u0131nda kullan\u0131labilir.<\/p>\n<h3 id=\"rel_sponsor_nedir\"><span class=\"ez-toc-section\" id=\"rel%E2%80%9Dsponsored%E2%80%9D-Nedir\"><\/span>rel=\u201dsponsored\u201d Nedir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>rel=\u201dsponsored\u201d<\/strong> ise tahmin edebilece\u011finiz gibi Google taraf\u0131ndan; sitenizde <strong>reklam, \u00fccretli ortakl\u0131k ve 3. taraf anla\u015fmal\u0131 ba\u011flant\u0131lar\u0131 tan\u0131mlamak amac\u0131yla getirilmi\u015f bir \u00f6znitelik<\/strong> olarak tan\u0131mlanmaktad\u0131r.<\/p>\n<p>Google\u2019\u0131n bu sayede site sahiplerinin verdi\u011fi sponsorlu ba\u011flant\u0131lar\u0131 anlayarak daha do\u011fru de\u011ferlendirme yapmas\u0131na olanak tan\u0131maktad\u0131r.<\/p>\n<h3 id=\"rel_sponsor_nasil_kullanilir\"><span class=\"ez-toc-section\" id=\"rel%E2%80%9Dsponsored%E2%80%9D-Nasil-Kullanilir\"><\/span>rel=\u201dsponsored\u201d Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>rel=\u201dsponsored\u201d<\/strong> kullan\u0131m di\u011fer \u00f6zniteliklerle ayn\u0131 \u015fekilde kullan\u0131lmaktad\u0131r. Ayr\u0131ca \u00a0<strong>rel=\u201cugc\u201d<\/strong> ile birlikte de kullan\u0131labilmektedir<\/p>\n<p>\u00d6rnek:<\/p>\n<p><code>rel=\u201dsponsored\u201d<\/code> : siteden verilen reklam veya anla\u015fmal\u0131 ba\u011flant\u0131 anlam\u0131na gelmektedir.<\/p>\n<p><code>rel=\u201dugc sponsored\u201d<\/code> : sitenizden kullan\u0131c\u0131lar taraf\u0131ndan olu\u015fturulan reklam veya sponsorlu ba\u011flant\u0131lar\u0131 tan\u0131mlamak amac\u0131yla kullan\u0131lmaktad\u0131r.<\/p>\n<h3 id=\"genel_bilgilendirme\"><span class=\"ez-toc-section\" id=\"Genel-Bilgilendirme\"><\/span>Genel Bilgilendirme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cPeki \u015fuan varolan <strong>\u201cnofollow\u201d<\/strong> linkleri de\u011fi\u015ftirmeli miyim?\u201d diye sordu\u011funuzu duyar gibiyiz.<\/p>\n<p>Bununla ilgili Google\u2019\u0131n yapt\u0131\u011f\u0131 a\u00e7\u0131klama buna gerek olmad\u0131\u011f\u0131 y\u00f6n\u00fcnde ancak, yeni verilecek linkler i\u00e7in bu kullan\u0131m \u00f6zniteliklerini de\u011ferlendirmenizi \u00f6neririz.<\/p>\n<p>Ayr\u0131ca bir linkin sponsorlu olup olmad\u0131\u011f\u0131 y\u00f6n\u00fcnde karars\u0131z kal\u0131rsan\u0131z yine <strong>\u201cnofollow\u201d<\/strong> \u00f6zniteli\u011fini kullanabilece\u011finizi de belirtelim. Ancak Google yine de reklam i\u00e7in verilen linklerde <strong>rel=\u201dsponsored\u201d<\/strong> kullanman\u0131z\u0131 istiyor.<\/p>\n<p>E\u011fer yanl\u0131\u015fl\u0131kla bir <strong>ugc<\/strong> linkine veya reklam d\u0131\u015f\u0131 bir ba\u011flant\u0131ya <strong>rel=\u201dsponsored\u201d<\/strong> yazarsan\u0131z (ki bu yanl\u0131\u015f bir kullan\u0131m) Google bunun i\u00e7in de\u011fer olarak <strong>ugc<\/strong> veya nofollow olarak i\u015faretlenmi\u015f linklerden \u00e7ok da farkl\u0131 bir i\u015fleme al\u0131nmayaca\u011f\u0131n\u0131 belirtmektedir.<\/p>\n<p>Son olarak bu yeni \u00f6zniteliklerin kullan\u0131m\u0131 s\u0131ralamay\u0131 etkileyen sinyal olarak belirtilmi\u015ftir.<\/p>\n<p>Yeni blog yaz\u0131lar\u0131m\u0131zdan haberdar olmak i\u00e7in b\u00fcltenimize kay\u0131t olabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n webmaster blo\u011funda yay\u0131nlad\u0131\u011f\u0131 bir makale ile linklere verilen rel=\u201dnofollow\u201d\u00a0de\u011feri i\u00e7in iki yeni \u00f6znitelik daha eklendi\u011fi a\u00e7\u0131kland\u0131. Bunlar; rel=\u201dugc\u201d ve rel=\u201dsponsored\u201d. Bu&hellip;<\/p>\n","protected":false},"author":3,"featured_media":12843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[],"class_list":["post-12828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=12828"}],"version-history":[{"count":14,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12828\/revisions"}],"predecessor-version":[{"id":12951,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12828\/revisions\/12951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/12843"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=12828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=12828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=12828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}