{"id":12982,"date":"2020-02-26T15:08:12","date_gmt":"2020-02-26T13:08:12","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=12982"},"modified":"2020-02-26T15:09:28","modified_gmt":"2020-02-26T13:09:28","slug":"lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/","title":{"rendered":"LSI Nedir ve LSI Anahtar Kelimeler Nas\u0131l Kullan\u0131lmal\u0131d\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LSI anahtar kelimelerinin Google s\u0131ralamalar\u0131n\u0131 h\u0131zla y\u00fckseltme gibi bir g\u00fcc\u00fc oldu\u011fu s\u00f6ylenmektedir. Bu do\u011fru mu yoksa ba\u015fka bir SEO efsanesi mi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LSI anahtar kelimeleri hakk\u0131nda hemen hemen t\u00fcm makalelere bakt\u0131\u011f\u0131n\u0131zda size \u015fu iki \u015fey s\u00f6ylenir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1- Google, web sayfalar\u0131n\u0131 dizine eklemek i\u00e7in LSI adl\u0131 bir teknoloji kullan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2- Site i\u00e7eri\u011finde LSI anahtar kelimeleri kullanmak Google&#8217;da daha \u00fcst s\u0131ralarda yer alman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak bu varsay\u0131mlar\u0131n her ikisi de teknik olarak yanl\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu rehberde neden yanl\u0131\u015f oldu\u011funu ve bu konuda ne yapman\u0131z gerekti\u011fini \u00f6\u011freneceksiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6ncelikle, temel kavramlarla ba\u015flayal\u0131m\u2026<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fbb001907f7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69fbb001907f7\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/#LSI-Latent-Semantic-Indexing-Anahtar-Kelimeler-Nedir\" >LSI (Latent Semantic Indexing) Anahtar Kelimeler Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/#LSI-Latent-Semantic-Indexing-Gizli-Semantik-Indeksleme-nedir\" >LSI (Latent Semantic Indexing) Gizli Semantik \u0130ndeksleme nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/#Es-Anlamli-Kelimeler-Nedir\" >E\u015f Anlaml\u0131 Kelimeler Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/#Polisemik-cok-anlamli-Kelimeler-Nelerdir\" >Polisemik (\u00e7ok anlaml\u0131) Kelimeler Nelerdir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/#LSI-nasil-calisir\" >LSI nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/#Google-LSI-Kullaniyor-mu\" >Google LSI Kullan\u0131yor mu?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/#Birbiriyle-alakali-kelimelerden-kelime-gruplarindan-ve-nesnelerden-bahsetmek-siralamalari-yukseltebilir-mi\" >Birbiriyle alakal\u0131 kelimelerden, kelime gruplar\u0131ndan ve nesnelerden bahsetmek s\u0131ralamalar\u0131 y\u00fckseltebilir mi?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/lsi-nedir-ve-lsi-anahtar-kelimeler-nasil-kullanilmalidir\/#Ilgili-kelimeler-ve-kelime-gruplari-nasil-bulunur\" >\u0130lgili kelimeler ve kelime gruplar\u0131 nas\u0131l bulunur?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"LSI-Latent-Semantic-Indexing-Anahtar-Kelimeler-Nedir\"><\/span><b>LSI (Latent Semantic Indexing) Anahtar Kelimeler Nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>LSI anahtar kelimeleri, Google&#8217;\u0131n bir konuyla anlamsal olarak ili\u015fkili g\u00f6rd\u00fc\u011f\u00fc kelimeler ve kelime gruplar\u0131d\u0131r\u00a0<\/strong>(En az\u0131ndan SEO alan\u0131n\u0131nda \u00e7al\u0131\u015fan bir\u00e7ok ki\u015fiye g\u00f6re). Buna g\u00f6re e\u011fer otomobillerden bahsediyorsan\u0131z, LSI anahtar kelimeleri otomobil, motor, yol, lastik, ara\u00e7 ve otomatik \u015fanz\u0131man olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak, <em>Google\u2019dan John Mueller\u2019<\/em>e g\u00f6re, LSI anahtar kelimeleri diye bir \u015fey yok:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">LSI anahtar kelimeleri diye bir \u015fey yoktur, \u00fczg\u00fcn\u00fcz ama bunu iddia edenler yan\u0131l\u0131yorlar.<\/span><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12993\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-2.jpg\" alt=\"lsi-nedir-2\" width=\"508\" height=\"225\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-2.jpg 508w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-2-300x133.jpg 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Peki burada bahsedilen \u015fey nedir?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu soruya cevap vermeden \u00f6nce, ilk olarak LSI kavram\u0131n\u0131n kendisini anlamaya \u00e7al\u0131\u015fal\u0131m.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"LSI-Latent-Semantic-Indexing-Gizli-Semantik-Indeksleme-nedir\"><\/span><strong>LSI (Latent Semantic Indexing) Gizli Semantik \u0130ndeksleme nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Gizli Semantik \u0130ndeksleme (LSI)<\/strong> veya <strong>Gizli Semantik Analiz (LSA)<\/strong>, 1980&#8217;lerde geli\u015ftirilen bir do\u011fal\u00a0 dil i\u015fleme tekni\u011fidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak maalesef \u00f6zde\u011ferler, vekt\u00f6rler ve tekil de\u011fer ayr\u0131\u015f\u0131m\u0131 gibi matematiksel kavramlara pek al\u0131\u015fk\u0131n de\u011filseniz, teknolojinin kendisini anlamak o kadar kolay de\u011fildir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle, LSI tekni\u011finin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ele almayaca\u011f\u0131z.\u00a0<\/span><span style=\"font-weight: 400;\">Bunun yerine, \u00e7\u00f6zmek i\u00e7in yarat\u0131ld\u0131\u011f\u0131 soruna odaklanaca\u011f\u0131z.<\/span><\/p>\n<p><strong>LSI\u2019y\u0131 yaratan ki\u015filer bahsetti\u011fimiz sorunu \u015fu \u015fekilde tan\u0131mlar:<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Bir kullan\u0131c\u0131n\u0131n arama yaparken\u00a0 kulland\u0131\u011f\u0131 kelimeler genellikle istenen bilginin indekslendi\u011fi kelimelerle ayn\u0131 de\u011fildir.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Peki ama bu ne anlama geliyor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yaz\u0131n ne zaman bitti\u011fini ve g\u00fcz mevsiminin ne zaman ba\u015flad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek istedi\u011finizi d\u00fc\u015f\u00fcnelim. \u0130nternete eri\u015fiminiz yok, bu y\u00fczden bir okula gittiniz ve elinize bir ansiklopedi ald\u0131n\u0131z. Binlerce sayfada rastgele gezinmek yerine, dizinde \u201cg\u00fcz&#8221; kelimesini arars\u0131n\u0131z ve o sayfaya ge\u00e7ersiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6rd\u00fc\u011f\u00fcn\u00fcz \u015fey ise:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcz\u2019\u00fcn farkl\u0131 anlamlar\u0131 diyelim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ve sonras\u0131nda arad\u0131\u011f\u0131n\u0131z \u015feyin asl\u0131nda \u201csonbahar\u201d alt\u0131nda indekslendi\u011fini fark edersiniz \u2014 \u00e7\u00fcnk\u00fc g\u00fcz ile e\u015f anlaml\u0131 bir kelimedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcz, sonbahar ile e\u015f anlaml\u0131d\u0131r ve asl\u0131nda \u00e7ok anlaml\u0131 bir kelimedir, i\u015fte sorun bu.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Es-Anlamli-Kelimeler-Nedir\"><\/span><strong>E\u015f Anlaml\u0131 Kelimeler Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E\u015f anlaml\u0131 kelimeler, ba\u015fka bir kelime veya kelime grubuyla ayn\u0131 veya neredeyse ayn\u0131 anlama gelen kelimeler veya kelime \u00f6bekleridir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnekler aras\u0131nda <strong>zengin ve varl\u0131kl\u0131<\/strong>, <strong>g\u00fcz ve sonbahar<\/strong> ile <strong>araba ve otomobil<\/strong> say\u0131labilir.<\/span><\/p>\n<p><strong>LSI patentine g\u00f6re e\u015fanlaml\u0131lar\u0131n neden sorunlu kavramlar oldu\u011fu a\u015fa\u011f\u0131daki \u015fekilde a\u00e7\u0131klanm\u0131\u015ft\u0131r:<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u0130nsanlar\u0131n ayn\u0131 objeyi veya kavram\u0131 tan\u0131mlamak i\u00e7in kulland\u0131klar\u0131 s\u00f6zc\u00fcklerde \u00e7ok fazla farkl\u0131l\u0131k vard\u0131r; buna da e\u015f anlaml\u0131 denir. Farkl\u0131 ba\u011flamlarda ya\u015fayan veya farkl\u0131 ihtiya\u00e7lar\u0131 olan, farkl\u0131 bilgi veya dil al\u0131\u015fkanl\u0131klar\u0131 olan kullan\u0131c\u0131lar, ayn\u0131 tan\u0131mlar\u0131 bile farkl\u0131 terimler kullanarak a\u00e7\u0131klayacakt\u0131r. \u00d6rne\u011fin, herhangi iki ki\u015fi se\u00e7ildi\u011finde bilinen bir obje i\u00e7in ayn\u0131 ana anahtar kelimeyi se\u00e7tikleri durumlar, t\u00fcm olas\u0131l\u0131klara k\u0131yasla\u00a0 ortalama olarak 20&#8217;den daha azd\u0131r.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ancak bu konunun arama motorlar\u0131 ile ili\u015fkisi nedir?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arabalar hakk\u0131nda iki adet web sayfam\u0131z oldu\u011funu d\u00fc\u015f\u00fcnelim. Her ikisi de ayn\u0131, ancak biri <strong>&#8220;otomobiller&#8221;<\/strong> kelimesinin t\u00fcm \u00f6rneklerini arabalar kelimesini kullanarak yerine getiriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yaln\u0131zca bu iki sayfadaki kelimeleri ve kelime \u00f6beklerini dizine alan ilkel bir arama motoru kullanacak olsayd\u0131k, bu sayfalardan yaln\u0131zca birini <strong>&#8220;arabalar&#8221;<\/strong> sorgusu i\u00e7in getirirdi.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12991\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-4.jpg\" alt=\"lsi-nedir-4\" width=\"584\" height=\"493\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-4.jpg 584w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-4-300x253.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bu durum k\u00f6t\u00fc, \u00e7\u00fcnk\u00fc her iki sonu\u00e7 da soru ile alakal\u0131; sadece arad\u0131\u011f\u0131m\u0131z \u015feyi farkl\u0131 bir \u015fekilde tarif etmekteler. <em>Araba yerine otomobil kelimesini kullanan sayfa belki de daha iyi sonu\u00e7 veriyor bile olabilir.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7 olarak: arama motorlar\u0131n\u0131n en iyi sonu\u00e7lar\u0131 getirmesi\u00a0 i\u00e7in e\u015f anlaml\u0131 kelimeleri anlamas\u0131 gerekir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Polisemik-cok-anlamli-Kelimeler-Nelerdir\"><\/span><strong>Polisemik (\u00e7ok anlaml\u0131) Kelimeler Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00c7ok anlaml\u0131 kelimeler ve deyimler; \u00e7ok farkl\u0131 anlamlar\u0131 olan s\u00f6zc\u00fcklerdir.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rnek olarak; <\/span><span style=\"font-weight: 400;\"><strong>b\u0131rakmak (teslim etmek\/ ertelemek\/ miras kalmas\u0131 \/yere koymak) <\/strong>veya<strong>\u00a0a\u011f\u0131z (organ \/ suyun denize d\u00f6k\u00fcld\u00fc\u011f\u00fc yer, \u00e7uval\u0131n a\u00e7\u0131k olan u\u00e7 k\u0131sm\u0131)<\/strong><\/span><span style=\"font-weight: 400;\"> say\u0131labilir.<\/span><\/p>\n<p><strong>LSI&#8217;nin bulan ki\u015filere g\u00f6re, bu durumun neden sorun yaratt\u0131\u011f\u0131 a\u015fa\u011f\u0131da a\u00e7\u0131klanm\u0131\u015ft\u0131r:<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Farkl\u0131 ba\u011flamlarda veya farkl\u0131 insanlar taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131nda, ayn\u0131 s\u00f6zc\u00fck farkl\u0131 bir\u00a0 referans anlam ve \u00f6nem kazan\u0131r (\u00d6rne\u011fin,\u00a0<strong>hasta yata\u011f\u0131&#8217;ndaki &#8220;yatak&#8221; ve pil yata\u011f\u0131&#8217;ndaki &#8220;yatak&#8221;)<\/strong>. Dolay\u0131s\u0131yla, bir arama sorgusunda bir terimin kullan\u0131lmas\u0131, mutlaka ayn\u0131 terimi i\u00e7eren veya etiketlenen bir metin nesnesinin konuyla alakal\u0131 oldu\u011fu anlam\u0131na gelmez.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Bu \u00e7ok anlaml\u0131 kelimeler, e\u015f anlaml\u0131lara benzer bir problemle arama motorlar\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kar. \u00d6rne\u011fin, \u201cvize\u201d kelimesini arad\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcnelim. Arad\u0131\u011f\u0131m\u0131z \u015fey a\u00e7\u0131k bir \u015fekilde il\u00e7e olan &#8220;vize&#8221; olmasa da, ilkel arama motorumuz bu sayfalar\u0131n her ikisini de sonu\u00e7 olarak getirebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonu\u00e7 olarak: \u00e7ok anlaml\u0131 kelimelerin farkl\u0131 anlamlar\u0131n\u0131 bilmeyen \/ alg\u0131lamayan\u00a0 arama motorlar\u0131n\u0131n alakas\u0131z sonu\u00e7lar getirmesi \u00e7ok muhtemeldir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"LSI-nasil-calisir\"><\/span><b>LSI nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bilgisayarlar aptald\u0131r.\u00a0<\/span><span style=\"font-weight: 400;\">\u0130nsanlar\u0131n yapt\u0131\u011f\u0131 gibi kelime ili\u015fkileri konusunda do\u011fal bir anlamsal kavray\u0131\u015fa sahip de\u011fildirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, herkes \u201cb\u00fcy\u00fck\u201d ve \u201ciri\u201d \u2019nin ayn\u0131 anlama geldi\u011fini bilir veya herkes John Lennon&#8217;un The Beatles&#8217;\u0131n \u00fcyesi oldu\u011funu da biliyor.<\/span><\/p>\n<p><strong>Ancak bir bilgisayar ona s\u00f6ylenmeden bu bilgiye sahip de\u011fildir.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sorun \u015fu ki, bir bilgisayara her \u015feyi anlatman\u0131n olas\u0131 bir yolu yok. Bu, \u00e7ok fazla zaman ve \u00e7aba gerektiren bir s\u00fcre\u00e7 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>LSI<\/strong>; bu sorunun \u00e7\u00f6z\u00fcm\u00fc i\u00e7in, bir dizi belgeyi kullanarak kelimeler ve deyimler aras\u0131ndaki anlamsal\u00a0 ili\u015fkileri kurmak i\u00e7in karma\u015f\u0131k matematiksel form\u00fcller kullan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basit bir \u015fekilde d\u00fc\u015f\u00fcn\u00fcrsek, LSI&#8217;\u0131 mevsimlerle ilgili bir dizi belge \u00fczerinde \u00e7al\u0131\u015ft\u0131r\u0131rsak, bilgisayar\u0131m\u0131z muhtemelen birka\u00e7 sonuca ula\u015fabilir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1- \u0130lk olarak, sonbahar kelimesi g\u00fcz ile e\u015f anlaml\u0131d\u0131r:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2- \u0130kinci olarak, mevsim, yaz, k\u0131\u015f, sonbahar ve bahar gibi kelimelerin t\u00fcm\u00fc anlamsal olarak birbiri ile ili\u015fkilidir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3- \u00dc\u00e7\u00fcnc\u00fc olarak, g\u00fcz semantik olarak iki farkl\u0131 kelime grubuyla ili\u015fkilidir.(payiz, hazan gibi&#8230;)<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12990\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-5.jpg\" alt=\"lsi-nedir-5\" width=\"360\" height=\"360\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-5.jpg 360w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-5-150x150.jpg 150w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-5-300x300.jpg 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Arama motorlar\u0131 bir sonraki a\u015famada tam sorgu e\u015fle\u015fmesinin \u00f6tesine ge\u00e7mek ve anlamsal olarak daha alakal\u0131 arama sonu\u00e7lar\u0131 sunmak i\u00e7in bu bilgileri kullanabilir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google-LSI-Kullaniyor-mu\"><\/span><b>Google LSI Kullan\u0131yor mu<\/b><span style=\"font-weight: 400;\">?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LSI&#8217;\u0131n hangi sorunlar\u0131 \u00e7\u00f6zd\u00fc\u011f\u00fc d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, insanlar\u0131n Google&#8217;\u0131n neden LSI teknolojisini kulland\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc anlamak zor de\u011fildir. Sonu\u00e7 olarak,, tam sorgular\u0131 e\u015fle\u015ftirmesinin, arama motorlar\u0131n\u0131n ilgili d\u00f6k\u00fcmanlar\u0131 sonu\u00e7 olarak sunabilmesi i\u00e7in g\u00fcvenilir olmayan bir yol oldu\u011fu olduk\u00e7a a\u015fikard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, Google&#8217;\u0131n e\u015f anlaml\u0131 kelimeleri anlad\u0131\u011f\u0131 y\u00f6n\u00fcnde kan\u0131tlarla s\u00fcrekli kar\u015f\u0131la\u015f\u0131yoruz:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12989\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-6.jpg\" alt=\"lsi-nedir-6\" width=\"663\" height=\"291\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-6.jpg 663w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-6-300x132.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-6-585x257.jpg 585w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ve \u00e7ok anlaml\u0131l\u0131k i\u00e7in de ayn\u0131 \u015fekilde:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12988\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-7.jpg\" alt=\"lsi-nedir-7\" width=\"663\" height=\"263\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-7.jpg 663w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-7-300x119.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-7-585x232.jpg 585w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ancak buna ra\u011fmen<strong> Google\u2019\u0131n neredeyse kesinlikle LSI teknolojisini kullanmad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu nas\u0131l bilebiliriz? Google \u00e7al\u0131\u015fanlar\u0131 bize b\u00f6yle s\u00f6yl\u00fcyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Onlara inanm\u0131yor musunuz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte bu ger\u00e7e\u011fi destekleyen \u00fc\u00e7 kan\u0131t daha:<\/span><\/p>\n<ol>\n<li>\n<h4><b> LSI eski bir teknolojidir<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>LSI, 1980&#8217;lerde World Wide Web&#8217;in (\u0130nternet) bile kurulmas\u0131ndan daha \u00f6nce icat edildi.<\/strong> Bu nedenle, asla bu kadar b\u00fcy\u00fck belge gruplar\u0131 \u00fcst\u00fcnde uygulanmas\u0131 hedeflenmemi\u015fti.<\/span><\/p>\n<p><strong>Bu nedenle Google; LSI yerine, ayn\u0131 sorunlar\u0131 \u00e7\u00f6zmeyi hedefleyen ama daha iyi, daha \u00f6l\u00e7eklenebilir bir teknoloji geli\u015ftirdi.<\/strong><\/p>\n<p><strong>Bill Slawski bunu \u00e7ok g\u00fczel bir \u015fekilde ifade ediyor:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">LSI teknolojisi internetin boyutundaki bir \u015fey i\u00e7in tasarlanmad\u0131. Google, \u00e7ok daha modern, daha iyi \u00f6l\u00e7eklenen ve internet\u00a0 \u00fczerinde \u00e7al\u0131\u015fan bir kelime vekt\u00f6r\u00fc yakla\u015f\u0131m\u0131 (Rankbrain i\u00e7in de kullan\u0131l\u0131r) geli\u015ftirdi. Elinizde Word2vec gibi bir teknoloji varken,\u00a0 LSI kullanmak, bir Ferrari\u2019ye kar\u015f\u0131 go-cart ile yar\u0131\u015fmak gibi olacakt\u0131r.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h4><b> LSI, bilinen belge koleksiyonlar\u0131n\u0131 dizinleyebilmek i\u00e7in tasarlanm\u0131\u015ft\u0131r<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">World Wide Web (\u0130nternet) sadece b\u00fcy\u00fck de\u011fil ayn\u0131 zamanda dinamiktir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, Google\u2019\u0131n dizinindeki milyarlarca sayfan\u0131n d\u00fczenli olarak de\u011fi\u015fti\u011fi ve s\u00fcrekli indekslendi\u011fi anlam\u0131na gelir.<\/span><\/p>\n<p><strong>Bu LSI i\u00e7in bir sorun, \u00e7\u00fcnk\u00fc bu patente g\u00f6re \u201cdepolama dosyalar\u0131nda \u00f6nemli bir g\u00fcncelleme oldu\u011fu zaman\u201d her defas\u0131nda analizin yeniden \u00e7al\u0131\u015fmas\u0131 gerekti\u011fi belirtilmi\u015ftir.\u00a0Bu da \u00e7ok fazla i\u015fleme g\u00fcc\u00fc gerektirecektir.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h4><b> LSI patentli bir teknolojidir<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><strong>Gizli Semantik \u0130ndeksleme (LSI) patenti 1989&#8217;da Bell Communications Research, Inc. firmas\u0131na verildi. Bu teknolojinin yarat\u0131lmas\u0131nda \u00e7al\u0131\u015fanlardan biri olan Susan Dumais, daha sonra 1997\u2019de Microsoft&#8217;a kat\u0131ld\u0131 ve arama motoruyla ilgili inovasyonlar \u00fczerinde \u00e7al\u0131\u015ft\u0131.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bununla birlikte, <strong>ABD\u2019deki patentlerinin 20 y\u0131l sonra s\u00fcresi dolar, bu da LSI patentinin 2008 y\u0131l\u0131nda sona erdi\u011fi anlam\u0131na gelmektedir.<\/strong><\/span><\/p>\n<p><strong>Google&#8217;\u0131n 2008 y\u0131l\u0131ndan \u00e7ok daha \u00f6nce, dili anlamada ve ilgili sonu\u00e7lar\u0131 kullan\u0131c\u0131ya sunmada ba\u015far\u0131l\u0131yd\u0131, ve bu da asl\u0131nda Google&#8217;\u0131n LSI kullanmad\u0131\u011f\u0131n\u0131 g\u00f6steren ba\u015fka bir kan\u0131tt\u0131r.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bir kez daha, Bill Slawski\u2019nin ifade etti\u011fi gibi:<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Google\u2019\u0131n, kelimelerin e\u015f anlaml\u0131lar\u0131n\u0131 ve di\u011fer anlamlar\u0131n\u0131 dizine eklemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 do\u011frudur. Ancak bunu yaparken Google LSI teknolojisini kullanm\u0131yor. Bunu LSI olarak adland\u0131rmak insanlar\u0131 yanl\u0131\u015f y\u00f6nlendiriyor. Google, 2003&#8217;ten beri e\u015f anlaml\u0131 bilgilerine dayanarak e\u015f anlaml\u0131 olan kelimeleri ve sorgu d\u00fczeltmeleri sunmaktad\u0131r, ancak bu durum, LSI kulland\u0131klar\u0131 anlam\u0131na gelmez. Google&#8217;\u0131n bu i\u015fi LSI ile ba\u015fard\u0131\u011f\u0131n\u0131 s\u00f6ylemek, mobil internete ba\u011flanmak i\u00e7in ak\u0131ll\u0131 bir telgraf cihaz\u0131 kulland\u0131\u011f\u0131n\u0131z\u0131 s\u00f6ylemek gibi bir \u015fey olur.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Birbiriyle-alakali-kelimelerden-kelime-gruplarindan-ve-nesnelerden-bahsetmek-siralamalari-yukseltebilir-mi\"><\/span><b>Birbiriyle alakal\u0131 kelimelerden, kelime gruplar\u0131ndan ve nesnelerden bahsetmek s\u0131ralamalar\u0131 y\u00fckseltebilir mi?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu SEO&#8217;cu \u201cLSI anahtar kelimelerini\u201d ilgili kelimeler, kelime gruplar\u0131 ve nesnelerinden ba\u015fka bir \u015fey olarak tan\u0131mlamaz.<\/span><\/p>\n<p><strong>Her ne kadar teknik olarak yanl\u0131\u015f olmas\u0131na ra\u011fmen bu tan\u0131mla idare edersek, evet, sitenizin i\u00e7eri\u011finde ilgili baz\u0131 kelimeleri ve kelime gruplar\u0131n\u0131 kullanmak neredeyse kesinlikle SEO&#8217;nuzu geli\u015ftirmenizi sa\u011flar.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bunu nas\u0131l m\u0131 biliyoruz? Google asl\u0131nda dolayl\u0131 olarak bize bunu s\u00f6yl\u00fcyor:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Bir d\u00fc\u015f\u00fcn\u00fcn: &#8220;k\u00f6pekler&#8221; kelimesini arad\u0131\u011f\u0131n\u0131zda, muhtemelen &#8220;k\u00f6pekler&#8221; kelimesinin y\u00fczlerce kez kullan\u0131ld\u0131\u011f\u0131 bir sayfay\u0131 g\u00f6rmek istemezsiniz. Bunu g\u00f6z \u00f6n\u00fcnde bulundurarak, algoritmalar bir sayfan\u0131n &#8216;k\u00f6pekler&#8217; anahtar kelimesinin \u00f6tesinde bu anahtar kelimeyle alakal\u0131 ba\u015fka i\u00e7erik i\u00e7erip i\u00e7ermedi\u011fini kontrol eder (k\u00f6peklerin resimleri, videolar\u0131 var m\u0131? ve hatta \u0131rklar\u0131n bir listesi gibi bilgiler i\u00e7eriyor mu?). Google, k\u00f6peklerle ilgili bir sayfada, k\u00f6pek \u0131rklar\u0131n\u0131n adlar\u0131n\u0131n ve listesinin bulunmas\u0131n\u0131 anlamsal olarak mant\u0131kl\u0131 ve alakal\u0131 g\u00f6r\u00fcr.<\/span><\/p><\/blockquote>\n<p><strong>Peki bu durum, sayfalar\u0131n ilgili terimler i\u00e7in \u00fcstlerde s\u0131ralanmas\u0131na neden yard\u0131mc\u0131 oluyor?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cevap basit: \u00c7\u00fcnk\u00fc Google&#8217;\u0131n sayfan\u0131n genel konusunu anlamland\u0131rmas\u0131nda ona yard\u0131mc\u0131 oluyorlar.<\/span><\/p>\n<p><strong>\u00d6rne\u011fin, her biri ayn\u0131 say\u0131da &#8220;k\u00f6pek&#8221; kelimesini ge\u00e7iren iki sayfa d\u00fc\u015f\u00fcnelim:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12987\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-8.jpg\" alt=\"lsi-nedir-8\" width=\"575\" height=\"427\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-8.jpg 575w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-8-300x223.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Her sayfadaki di\u011fer \u00f6nemli kelimelere ve ifadelere bakt\u0131\u011f\u0131m\u0131zda ise asl\u0131nda sadece ilkinin k\u00f6peklerle ilgili oldu\u011funu g\u00f6r\u00fcyoruz. \u0130kincisi ise daha \u00e7ok kedilerle ilgili.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google da bu bilgileri ilgili sayfalar\u0131 kendi i\u00e7erisinde s\u0131ralamak i\u00e7in kullan\u0131r.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ilgili-kelimeler-ve-kelime-gruplari-nasil-bulunur\"><\/span><b>\u0130lgili kelimeler ve kelime gruplar\u0131 nas\u0131l bulunur?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir konu hakk\u0131nda bilgiye sahipseniz do\u011fal olarak ilgili kelimeleri ve kelime \u00f6beklerini i\u00e7erik metnine dahil edersiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, \u201cPS4\u201d, \u201cCall of Duty\u201d, &#8220;GTA 5&#8221; ve \u201cFallout\u201d gibi kelimeler ve kelime gruplar\u0131n\u0131 kullanmadan en iyi video oyunlar\u0131 hakk\u0131nda bir i\u00e7erik yazmak zor olurdu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak, daha karma\u015f\u0131k konular hakk\u0131nda yazarken baz\u0131 \u00f6nemli kelimeleri g\u00f6zden ka\u00e7\u0131rmak olas\u0131d\u0131r.<\/span><\/p>\n<p><strong>Google, ilgili kelimeleri zaten iyi bir makalenin sahip olmas\u0131 gereken anlamsal olarak alakal\u0131 terimler olarak g\u00f6r\u00fcr.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Dolay\u0131s\u0131yla bizim bahsetmedi\u011fimiz bu kelimeleri i\u00e7eren yaz\u0131lar bizim \u00f6n\u00fcm\u00fcze ge\u00e7ebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bunlar\u0131 d\u00fc\u015f\u00fcnerek potansiyel olarak alakal\u0131 kelimeleri, kelime gruplar\u0131n\u0131 ve nesneleri bulmak i\u00e7in 8 y\u00f6ntemden bahsedece\u011fiz:<\/span><\/p>\n<ol>\n<li>\n<h4><b> Ak\u0131l y\u00fcr\u00fct\u00fcn<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Herhangi bir noktay\u0131 atlay\u0131p atlamad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rmek i\u00e7in sayfalar\u0131n\u0131z\u0131 kontrol edin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, sayfa Kemal Sunal hakk\u0131nda biyografik bir yaz\u0131ysa ve Kemal Sunal&#8217;\u0131n tiyatro ge\u00e7mi\u015finden bahsetmiyorsa, yaz\u0131n\u0131z\u0131 tamamlamak i\u00e7in bunu eklemeniz iyi olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu yaparken, do\u011fal olarak \u201coynad\u0131\u011f\u0131 tiyatro oyunlar\u0131\u201d, \u201cDeveku\u015fu kabare\u201d veya \u201cKenterler tiyatrosu\u201d gibi ilgili kelimeleri de kullanm\u0131\u015f olacaks\u0131n\u0131z.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>EK NOT.<\/strong> Google&#8217;\u0131n bu kelimeleri ve kelime gruplar\u0131n\u0131 anlamsal olarak ilgili\u00a0 g\u00f6r\u00fcp g\u00f6rmedi\u011finden emin olman\u0131n bir yolu var. Zaten Google, insanlar\u0131n do\u011fal olarak\u00a0 anlad\u0131klar\u0131n\u0131, kelimeler ve varl\u0131klar aras\u0131nda kurdu\u011fumuz ili\u015fkileri anlamay\u0131 ama\u00e7lad\u0131\u011f\u0131 i\u00e7in, sa\u011fduyunuza g\u00fcvenip ak\u0131l y\u00fcr\u00fctmek asl\u0131nda \u00e7ok \u00f6nemli bir rol oynamaktad\u0131r.<\/span><\/p><\/blockquote>\n<ol start=\"2\">\n<li>\n<h4><b> Otomatik tamamlama sonu\u00e7lar\u0131na bak\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Otomatik tamamlama sonu\u00e7lar\u0131 size her zaman ger\u00e7ekten \u00f6nemli ve alakal\u0131 anahtar kelimeler g\u00f6stermez, ancak bahsetmeye de\u011fer anahtar kelimelerle ilgili ipu\u00e7lar\u0131 verebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, &#8220;donald trump\u00a0<b>kimdir&#8221;,\u00a0<\/b><b>\u00a0&#8220;<\/b>donald trump\u00a0<b>jr&#8221;, &#8220;<\/b>donald trump boy<b>&#8220;,\u00a0<\/b><b>\u00a0&#8220;<\/b><b>melania<\/b>\u00a0trump&#8221;, &#8220;donald trump\u00a0<b>e\u015fi&#8221; <\/b>t\u00fcm bu \u00f6neriler\u00a0\u00a0<strong>\u201cdonald trump\u201d <\/strong>kelimesi i\u00e7in otomatik tamamlama sonu\u00e7lar\u0131 olarak \u00e7\u0131k\u0131yor.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12995\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-9.jpg\" alt=\"lsi-nedir-9\" width=\"871\" height=\"396\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-9.jpg 871w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-9-300x136.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-9-585x266.jpg 585w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bunlar kendi ba\u015flar\u0131na bak\u0131ld\u0131\u011f\u0131nda alakal\u0131 anahtar kelimeler de\u011fildir, ancak s\u00f6z ettikleri ki\u015filer ve \u015feyler alakal\u0131 olabilir. Dolay\u0131s\u0131yla, e\u015finin Melania Trump, ya\u015f\u0131n\u0131n 73 ve twitter ad\u0131n\u0131n @realDonaldTrump oldu\u011fundan biyografik bir makalede bahsetmeniz mant\u0131kl\u0131 oland\u0131r.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h4><b> \u0130lgili aramalara bak\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0130lgili aramalar, arama sonu\u00e7lar\u0131 sayfas\u0131n\u0131n alt\u0131nda g\u00f6sterilmektedir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12994\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-10.jpg\" alt=\"lsi-nedir-10\" width=\"476\" height=\"250\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-10.jpg 476w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-10-300x158.jpg 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Otomatik tamamlama sonu\u00e7lar\u0131 gibi bunlar da potansiyel olarak alakal\u0131 kelimeler, kelime gruplar\u0131 ve varl\u0131klar hakk\u0131nda de\u011ferli\u00a0 ipu\u00e7lar\u0131 verebilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayn\u0131 \u00f6rnekten gidersek \u201cdonald trump e\u011fitim\u201d, okudu\u011fu Pennsylvania University Wharton School olarak g\u00f6steriliyor.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12999\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-13.jpg\" alt=\"lsi-nedir-13\" width=\"880\" height=\"272\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-13.jpg 880w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-13-300x93.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-13-585x181.jpg 585w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<ol start=\"4\">\n<li>\n<h4><b>\u00dcst s\u0131radaki sayfalar\u0131n s\u0131raland\u0131\u011f\u0131 di\u011fer anahtar kelimelere bak\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Rakiplerinizin s\u0131raland\u0131\u011f\u0131 anahtar kelimeleri g\u00f6steren veya anahtar kelime fikirleri g\u00f6steren toollar\u0131 kullanarak bir analiz yap\u0131n.Bu sayede i\u00e7eri\u011finizi nas\u0131l olu\u015fturaca\u011f\u0131n\u0131za dair daha fazla i\u00e7g\u00f6r\u00fcye sahip olursunuz.<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h4><b>TF * IDF (arama terimi frekans\u0131) analizi yap\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">TF-IDF&#8217;nin gizli-semantik indeksleme (LSI) veya gizli-semantik analiz (LSA) ile bir ilgisi yoktur, ancak bazen \u201ceksik\u201d kelimeleri, c\u00fcmleleri ve objeleri g\u00f6sterebilir.<\/span><\/p>\n<ol start=\"6\">\n<li>\n<h4><b>Bilgi veri tabanlar\u0131na g\u00f6z at\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Wikidata.org ve Wikipedia gibi bilgi veri tabanlar\u0131, ilgili terimler bulmada m\u00fckemmel kaynaklard\u0131r. Google ayr\u0131ca bu iki bilgi veri taban\u0131ndan bilgi grafi\u011fi verileri de al\u0131r.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12996\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-11.jpg\" alt=\"lsi-nedir-11\" width=\"662\" height=\"536\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-11.jpg 662w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-11-300x243.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-11-585x474.jpg 585w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<ol start=\"7\">\n<li>\n<h4><b>Bilgi grafi\u011fine tersine m\u00fchendislik uygulay\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>Google, bir\u00e7ok insan, obje ve kavram aras\u0131ndaki ili\u015fkileri bilgi grafi\u011fi ad\u0131 verilen bir formatta saklar.<\/strong> Bilgi grafi\u011findeki sonu\u00e7lar genellikle Google arama sonu\u00e7lar\u0131nda g\u00f6sterilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anahtar kelimenizi aray\u0131n ve bilgi grafi\u011findeki verilerin g\u00f6sterilip g\u00f6sterilmedi\u011fini kontrol edin. Bu veriler, Google&#8217;\u0131n konuyla ili\u015fkilendirdi\u011fi varl\u0131klar ve veri noktalar\u0131 oldu\u011fu i\u00e7in size bir anlam ifade ediyorsa gerekli olanlar\u0131 mutlaka kullan\u0131n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12997\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-12.jpg\" alt=\"lsi-nedir-12\" width=\"1238\" height=\"906\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-12.jpg 1238w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-12-300x220.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-12-1024x749.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-12-1170x856.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/02\/lsi-nedir-12-585x428.jpg 585w\" sizes=\"(max-width: 1238px) 100vw, 1238px\" \/><\/p>\n<ol start=\"8\">\n<li>\n<h4><b>Varl\u0131klar\u0131 bulmak i\u00e7in Google\u2019\u0131n Neural Language Processing (Do\u011fal Dil \u0130\u015fleme) API&#8217;sini kullan\u0131n<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00dcst s\u0131ralarda \u00e7\u0131kan bir sayfan\u0131n i\u00e7indeki metni Google\u2019\u0131n Do\u011fal Dil API&#8217;si demosuna kopyalay\u0131p yap\u0131\u015ft\u0131r\u0131n. G\u00f6zden ka\u00e7m\u0131\u015f alakal\u0131 ve potansiyel olarak \u00f6nemli varl\u0131klar\u0131 belirleyin. Ancak \u015eu an i\u00e7in T\u00fcrk\u00e7e dili i\u00e7in sonu\u00e7 vermemektedir.<\/span><\/p>\n<p><b>Son olarak,<\/b><\/p>\n<p><span style=\"font-weight: 400;\">LSI anahtar kelimeleri diye bir \u015fey maalesef yok, ancak anlamsal olarak alakal\u0131 kelimeler, kelime \u00f6bekleri ve varl\u0131klar ger\u00e7ekten var ve arama sonu\u00e7lar\u0131 s\u0131ralamalar\u0131n\u0131 art\u0131rma g\u00fcc\u00fcne ger\u00e7ekten sahipler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu kelimeleri mant\u0131kl\u0131 bir \u015fekilde kulland\u0131\u011f\u0131n\u0131zdan ve her yere serpmedi\u011finizden emin olun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131 durumlarda, bu, web sitenize\u00a0 yeni b\u00f6l\u00fcmler eklemek anlam\u0131na da gelebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, Donald Trump hakk\u0131ndaki bir makaleye \u201csahibi oldu\u011fu \u015firketler\u201d\u00a0 gibi kelimeler ve varl\u0131klar eklemek istiyorsan\u0131z, bu y\u00fcksek ihtimal yeni bir alt ba\u015fl\u0131k a\u00e7arak i\u00e7erisine birka\u00e7 yeni paragraf ekleyerek \u00e7\u00f6z\u00fclecektir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LSI anahtar kelimelerinin Google s\u0131ralamalar\u0131n\u0131 h\u0131zla y\u00fckseltme gibi bir g\u00fcc\u00fc oldu\u011fu s\u00f6ylenmektedir. Bu do\u011fru mu yoksa ba\u015fka bir SEO efsanesi mi? LSI&hellip;<\/p>\n","protected":false},"author":3,"featured_media":12985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[],"class_list":["post-12982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=12982"}],"version-history":[{"count":5,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12982\/revisions"}],"predecessor-version":[{"id":13001,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/12982\/revisions\/13001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/12985"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=12982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=12982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=12982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}