{"id":13014,"date":"2020-03-02T16:52:37","date_gmt":"2020-03-02T14:52:37","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=13014"},"modified":"2022-05-30T10:18:21","modified_gmt":"2022-05-30T08:18:21","slug":"tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/","title":{"rendered":"Tarama B\u00fct\u00e7esi (Crawl Budget) Nedir? Nas\u0131l Optimize Edilir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Tarama b\u00fct\u00e7esi<\/strong> denildi\u011finde, herkesin mutlaka bu konuyla ilgili net ve kesin olmasa bile bir fikri vard\u0131r. Arama motoru botlar\u0131n\u0131n sitenizi taramak i\u00e7in harcad\u0131\u011f\u0131 zaman\u0131n ve s\u0131kl\u0131\u011f\u0131n g\u00f6stergesi olan bu terimle ilk defa kar\u015f\u0131la\u015f\u0131yorsan\u0131z harika bir haberimiz var! Bu yaz\u0131da &#8220;<strong>Tarama B\u00fct\u00e7esini<\/strong>&#8221; i\u015fliyor olaca\u011f\u0131z&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bilmiyor olabilirsiniz ancak, Google sitenizi tararken bile ona yard\u0131mc\u0131 olman\u0131z\u0131 istiyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sitenizde Google taraf\u0131ndan tan\u0131mlanan bir &#8220;<strong>tarama b\u00fct\u00e7esi (crawl budget)<\/strong>&#8221; mevcuttur ve bunu geli\u015ftirmek sitenizin performans\u0131na ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tarama b\u00fct\u00e7esi, Google taraf\u0131ndan iki \u015feyi \u00f6l\u00e7mek i\u00e7in kullan\u0131lan gizli bir metriktir:<\/span><\/p>\n<ol>\n<li><strong> \u00a0Siteniz ne kadar iyi ve kaliteli bir \u015fekilde olu\u015fturulmu\u015f?<\/strong><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0<\/span><strong>Siteniz ne kadar pop\u00fcler?<\/strong><\/li>\n<\/ol>\n<p><em><strong>Bu makalede ise ilk noktaya odaklanaca\u011f\u0131z.<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Sitenizin yap\u0131sal kalitesini art\u0131rmak, <strong>tarama b\u00fct\u00e7enizi (crawl budget)<\/strong> art\u0131racakt\u0131r.<\/span><\/p>\n<p><strong>Tarama b\u00fct\u00e7eniz ne kadar y\u00fcksek olursa, Google sayfalar\u0131n\u0131za o kadar s\u0131k u\u011frar ve o kadar \u00e7ok i\u00e7eri\u011finizi okur.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6nce i\u015fe tarama b\u00fct\u00e7esinin ne oldu\u011funu anlayarak ba\u015flayal\u0131m.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fea368a0920\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69fea368a0920\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Tarama-Butcesi-Crawl-Budget-nedir\" >Tarama B\u00fct\u00e7esi (Crawl Budget) nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Tarama-Butcenizi-neden-iyilestirmelisiniz\" >Tarama B\u00fct\u00e7enizi neden iyile\u015ftirmelisiniz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Tarama-Butcenizi-nasil-artirabilirsiniz\" >Tarama B\u00fct\u00e7enizi nas\u0131l art\u0131rabilirsiniz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Tarama-Butcesi-ve-Teknik-SEO\" >Tarama B\u00fct\u00e7esi ve Teknik SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Mukemmel-Sayfa-Nasil-Olusturulur\" >M\u00fckemmel Sayfa Nas\u0131l Olu\u015fturulur?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Sayfa-Sorunlarini-Duzeltmek\" >Sayfa Sorunlar\u0131n\u0131 D\u00fczeltmek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Yavas-Yuklenen-Sayfalari-Optimize-Etmek\" >Yava\u015f Y\u00fcklenen Sayfalar\u0131 Optimize Etmek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Degisiklik-Sonrasi-Performan-Olcme-Yontemleri\" >De\u011fi\u015fiklik Sonras\u0131 Performan \u00d6l\u00e7me Y\u00f6ntemleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Tarama-Hizini-Takip-Etmek\" >Tarama H\u0131z\u0131n\u0131 Takip Etmek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Degisiklikleri-Uygulamak\" >De\u011fi\u015fiklikleri Uygulamak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/tarama-butcesi-crawl-budget-nedir-nasil-optimize-edilir\/#Guncelleme-Oncesi-ve-Sonrasi-Tarama-Butcesi-Takibi\" >G\u00fcncelleme \u00d6ncesi ve Sonras\u0131 Tarama B\u00fct\u00e7esi Takibi<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tarama-Butcesi-Crawl-Budget-nedir\"><\/span><b>Tarama B\u00fct\u00e7esi (Crawl Budget) nedir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Google, sitenizdeki sayfalar\u0131 okumak i\u00e7in web crawler (web \u00f6r\u00fcmce\u011fi) ad\u0131 verilen \u00f6zel bir yaz\u0131l\u0131m program\u0131 kullan\u0131r<\/strong>. Bu web \u00f6r\u00fcmce\u011fine <strong>Googlebot<\/strong> ad\u0131 verilmektedir.<\/span><\/p>\n<p><strong>Tarama b\u00fct\u00e7esi, Googlebot&#8217;un sayfalar\u0131n\u0131z\u0131 ne s\u0131kl\u0131kta tarayaca\u011f\u0131n\u0131 a\u00e7\u0131klayan terimdir.<\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Sitenizi optimize ederek tarama b\u00fct\u00e7enizi art\u0131rabilirsiniz.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Google, <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2017\/01\/what-crawl-budget-means-for-googlebot.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">tarama b\u00fct\u00e7enizin bile\u015fenleri<\/span><\/a><span style=\"font-weight: 400;\"> \u015funlard\u0131r diyor:<\/span><\/p>\n<ul>\n<li><strong>Tarama h\u0131z\u0131:<\/strong> Googlebot&#8217;un sunucular\u0131n\u0131zda ara vermeden sitenizi tarama h\u0131z\u0131 (tarayabildi\u011fi sayfa say\u0131s\u0131)<\/li>\n<li><strong>Tarama talebi:<\/strong> Web sayfan\u0131z\u0131n Google kullan\u0131c\u0131lar\u0131 i\u00e7in ne kadar \u00f6nemli oldu\u011fu<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Bu metrikler iyile\u015ftik\u00e7e Googlebot\u2019un sitenizi daha s\u0131k ziyaret etti\u011fini g\u00f6receksiniz.<\/strong> Her ziyaretinde de daha fazla sayfa okuyacakt\u0131r.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13021\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir3.jpg\" alt=\"tarama-butcesi-nedir3\" width=\"1025\" height=\"256\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir3.jpg 1025w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir3-300x75.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir3-1024x256.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir3-585x146.jpg 585w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google bir sayfay\u0131 tarad\u0131\u011f\u0131nda i\u00e7eri\u011fi Google Index&#8217;e (dizine) ekler. Daha sonra bu indexleme de, <strong>Google Arama sonu\u00e7lar\u0131nda g\u00f6sterilen bilgileri g\u00fcnceller.<\/strong><\/span><\/p>\n<p><strong>Tarama b\u00fct\u00e7esini optimize ederek sitenizden Google Arama&#8217;da yap\u0131lacak g\u00fcncellemelerin h\u0131z\u0131n\u0131 da art\u0131rabilirsiniz.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tarama-Butcenizi-neden-iyilestirmelisiniz\"><\/span><b>Tarama B\u00fct\u00e7enizi neden iyile\u015ftirmelisiniz?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google&#8217;\u0131n olduk\u00e7a zor bir i\u015fi var. \u0130nternetteki her sayfay\u0131 taramas\u0131 ve dizine eklemesi gerekiyor. Bunu yapmas\u0131 i\u00e7in gereken g\u00fc\u00e7 \u00e7ok fazla ve maalesef her sayfay\u0131 dizine eklemesi m\u00fcmk\u00fcn de\u011fil. Tarama b\u00fct\u00e7enizi optimize etmek, sitenize Google aramalar\u0131nda g\u00f6r\u00fcnme \u015fans\u0131 verir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tarama-Butcenizi-nasil-artirabilirsiniz\"><\/span><b>Tarama B\u00fct\u00e7enizi nas\u0131l art\u0131rabilirsiniz?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bir siteyi iyile\u015ftirmek, <strong>Googlebot&#8217;un bir sitede ge\u00e7irdi\u011fi zaman\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca verimli hale getirmek anlam\u0131na gelir.<\/strong><\/span><\/p>\n<p><strong>\u0130stemedi\u011fimiz \u015feyler:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Googlebot&#8217;un, Google Aramas\u0131nda istemedi\u011fimiz sayfalar\u0131 g\u00f6stermesi,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Googlebot&#8217;un sunucu hatalar\u0131n\u0131 g\u00f6rmesi,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Googlebot&#8217;un bozuk \/ \u00f6l\u00fc ba\u011flant\u0131lar\u0131 g\u00f6rmesi,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Googlebot&#8217;un sayfan\u0131n y\u00fcklenmesini beklemesi,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Googlebot&#8217;un tekrar eden i\u00e7eri\u011fi okumas\u0131.<\/span><\/li>\n<\/ul>\n<p><strong>Yukar\u0131dakilerin hepsi Google&#8217;\u0131n de\u011ferli vaktini bo\u015fa harcayacakt\u0131r ve tarama oran\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrecektir.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tarama-Butcesi-ve-Teknik-SEO\"><\/span><b>Tarama B\u00fct\u00e7esi ve Teknik SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Teknik SEO&#8217;nun bir par\u00e7as\u0131 olarak yapman\u0131z gerekenlerin \u00e7o\u011fu, Tarama B\u00fct\u00e7esini optimize ederken yapacaklar\u0131n\u0131zla ayn\u0131d\u0131r.<\/span><\/p>\n<p><strong>\u0130htiyac\u0131m\u0131z olanlar:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ihs.com.tr\/blog\/robots-txt-nedir-ne-ise-yarar\/\">Robots.txt dosyas\u0131<\/a>n\u0131 optimize etmek ve <\/span><span style=\"font-weight: 400;\">hatalar\u0131 kontrol etmek<\/span><\/li>\n<li><span style=\"font-weight: 400;\">T\u00fcm <\/span><span style=\"font-weight: 400;\">hreflang<\/span><span style=\"font-weight: 400;\"> ve <a href=\"https:\/\/www.ihs.com.tr\/blog\/canonicalization-url-nedir\/\">canonical<\/a> ba\u011flant\u0131 etiketlerini d\u00fczeltmek<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ihs.com.tr\/blog\/http-server-hata-durum-kodlari-ve-anlamlari\/\">Non-200 hatas\u0131<\/a> veren sayfalar\u0131 kald\u0131rmak<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ihs.com.tr\/blog\/url-yonlendirme-redirection-nedir\/\">Y\u00f6nlendirmeleri<\/a> ve t\u00fcm y\u00f6nlendirme d\u00f6ng\u00fclerini d\u00fczenlemek<\/span><\/li>\n<li><a href=\"https:\/\/www.ihs.com.tr\/blog\/sitemapin-onemi\/\"><span style=\"font-weight: 400;\">S<\/span><span style=\"font-weight: 400;\">ite haritalar\u0131<\/span><\/a><span style=\"font-weight: 400;\">n\u0131n hatas\u0131z olmas\u0131n\u0131 sa\u011flamak<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u015eimdi Googlebot\u2019a yard\u0131mc\u0131 olmas\u0131 ad\u0131na, m\u00fckemmel bir sayfa olu\u015fturmak i\u00e7in yap\u0131lacaklara g\u00f6z atal\u0131m.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mukemmel-Sayfa-Nasil-Olusturulur\"><\/span><b>M\u00fckemmel Sayfa Nas\u0131l Olu\u015fturulur?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fcz\u00fcn en genel kullan\u0131lan website altyap\u0131lar\u0131 ve teknolojilerini g\u00f6z \u00f6n\u00fcne getirdi\u011finizde, bunun imkans\u0131z g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fcn fark\u0131nday\u0131z. Ancak, belki de m\u00fckemmel hale getiremesek bile, sayfalar\u0131n\u0131z\u0131 olabildi\u011fince iyi bir hale getirmek i\u00e7in \u00e7al\u0131\u015fmal\u0131y\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eimdi iyile\u015ftirebilece\u011finiz baz\u0131 genel sayfa i\u00e7i sorunlara bakal\u0131m.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sayfa-Sorunlarini-Duzeltmek\"><\/span><b>Sayfa Sorunlar\u0131n\u0131 D\u00fczeltmek<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Yinelenen \u0130\u00e7erik:<\/strong> Sitenizdeki tekrar eden i\u00e7erikleri bir <\/span><a href=\"https:\/\/www.ihs.com.tr\/blog\/canonicalization-url-nedir\/\"><span style=\"font-weight: 400;\">canonical ba\u011flant\u0131 etiketi<\/span><\/a><span style=\"font-weight: 400;\"> ile i\u015faretleyin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>SSL olmayan sayfalar:<\/strong> <a href=\"https:\/\/www.ihs.com.tr\/blog\/google-in-https-guncellemesinin-onemi\/\">T\u00fcm HTTP ba\u011flant\u0131lar\u0131n\u0131 bulun ve HTTPS&#8217;ye otomatik y\u00f6nlenmesini sa\u011flay\u0131n<\/a>. SSL sertifikan\u0131z yoksa,<\/span> <span style=\"font-weight: 400;\">IHS&#8217;den<\/span><span style=\"font-weight: 400;\"> hemen <\/span><span style=\"font-weight: 400;\">bir <a href=\"\/ssl\/\">SSL sertifikas\u0131 sat\u0131n al<\/a>abilirsiniz. Hatta <a href=\"https:\/\/www.ihs.com.tr\/blog\/hsts-nedir-ve-nasil-kurulur\/\">HSTS protokol\u00fc<\/a>\u2019n\u00fc kullanarak, sitenize gelen isteklerde http &#8211; https ge\u00e7i\u015flerini h\u0131zland\u0131r\u0131n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Yaln\u0131zca yararl\u0131 sayfalar\u0131n taranmas\u0131n\u0131 sa\u011flay\u0131n:<\/strong> Googlebot&#8217;un bakaca\u011f\u0131 yerleri azaltmak i\u00e7in <strong>robots.txt dosyan\u0131z\u0131 kullan\u0131n.<\/strong> \u00d6rne\u011fin, bir y\u00f6netici paneli sayfan\u0131z\u00a0 varsa, bunu robots.txt dosyan\u0131zda <\/span><b>Disallow<\/b><span style=\"font-weight: 400;\"> olarak belirtin.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13022\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir2.jpg\" alt=\"tarama-butcesi-nedir2\" width=\"500\" height=\"127\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir2.jpg 500w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir2-300x76.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Katma De\u011feri Az Olan \u0130\u00e7erikleri D\u00fczenleyin (thin content):<\/strong> Zay\u0131f i\u00e7eriklerin sayfalar\u0131n\u0131z\u0131n de\u011ferini d\u00fc\u015f\u00fcrmesine izin vermeyin. Kullan\u0131c\u0131lar i\u00e7in \u00e7ok az de\u011feri olan sayfalar\u0131n\u0131z varsa, <strong>Googlebot&#8217;un zaman\u0131n\u0131 bu sayfalarda harcamay\u0131n.<\/strong><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Sunucu Hatalar\u0131:<\/strong> Sunucu hatalar\u0131, <\/span><span style=\"font-weight: 400;\">sa\u011fl\u0131ks\u0131z bir web sunucusu<\/span><span style=\"font-weight: 400;\"> ile \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131za i\u015faret eder. Siteniz <a href=\"https:\/\/www.ihs.com.tr\/blog\/http-server-hata-durum-kodlari-ve-anlamlari\/\">http durum kodlar\u0131<\/a>ndan 5xx hatalar\u0131 veriyorsa, bunlar\u0131 d\u00fczeltmeniz tarama h\u0131z\u0131n\u0131 art\u0131rabilir.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Yavas-Yuklenen-Sayfalari-Optimize-Etmek\"><\/span><b>Yava\u015f Y\u00fcklenen Sayfalar\u0131 Optimize Etmek<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tarama b\u00fct\u00e7esini iyile\u015ftirmenin bir yolu da sayfay\u0131 h\u0131zl\u0131 hale getirmektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u0131zl\u0131 sayfalar Googlebot&#8217;u daha h\u0131zl\u0131 hale getirir ve bu da Google&#8217;\u0131n web sunucusunun \u201csa\u011fl\u0131kl\u0131\u201d oldu\u011funu d\u00fc\u015f\u00fcnmesi i\u00e7in bir kan\u0131tt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google zaten<\/span><a href=\"https:\/\/webmasters.googleblog.com\/2017\/01\/what-crawl-budget-means-for-googlebot.html\" target=\"_blank\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">sayfa h\u0131z\u0131 tarama h\u0131z\u0131n\u0131 art\u0131r\u0131r<\/span><\/a><span style=\"font-weight: 400;\"> diye daha \u00f6nce de belirtmi\u015fti.<\/span><\/p>\n<blockquote><p><b><i>\u201cBir siteyi daha h\u0131zl\u0131 yapmak, kullan\u0131c\u0131lar\u0131n deneyimini iyile\u015ftirirken tarama oran\u0131n\u0131 da art\u0131r\u0131r.\u201d<\/i><\/b><\/p><\/blockquote>\n<ul>\n<li><b>Sayfa Boyutu<\/b><span style=\"font-weight: 400;\">: Bu metrik, sayfan\u0131z\u0131n toplam boyutudur. Bu boyut, sayfadaki t\u00fcm Javascript CSS ve resimleri i\u00e7erir. Bu <strong>toplamda 1 mb&#8217;nin alt\u0131nda olmal\u0131d\u0131r.<\/strong><\/span><\/li>\n<li><b>Optimize Edilmi\u015f G\u00f6rseller<\/b><span style=\"font-weight: 400;\">: G\u00f6r\u00fcnt\u00fcler kalite kayb\u0131 olmadan KB olarak m\u00fcmk\u00fcn oldu\u011funca k\u00fc\u00e7\u00fck olmal\u0131d\u0131r.<\/span> <strong>Squoosh<\/strong><span style=\"font-weight: 400;\">, <strong>Tinyjpg<\/strong>, <strong>Compressor<\/strong>\u00a0 benzeri bir ara\u00e7 bu konuda yard\u0131mc\u0131 olabilir.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13020\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir4.jpg\" alt=\"tarama-butcesi-nedir4\" width=\"600\" height=\"378\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir4.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir4-300x189.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/tarama-butcesi-nedir4-585x369.jpg 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li><b>K\u00fc\u00e7\u00fclt\u00fclm\u00fc\u015f CSS ve JS<\/b><span style=\"font-weight: 400;\">: JS ve CSS dosyalar\u0131n\u0131z\u0131 (minify edin) k\u00fc\u00e7\u00fclt\u00fcn. Bu, gereksiz t\u00fcm karakterleri dosyadan kald\u0131rma i\u015flemine denir.<\/span><strong> CSSNano<\/strong><span style=\"font-weight: 400;\"> ve <\/span><strong>UglifyJS<\/strong><span style=\"font-weight: 400;\"> gibi ara\u00e7lar\u0131 dosyalar\u0131n\u0131z\u0131 k\u00fc\u00e7\u00fcltmek i\u00e7in kullan\u0131n.<\/span><\/li>\n<li><b>S\u0131k\u0131\u015ft\u0131rma ve \u00d6nbellekleme<\/b><span style=\"font-weight: 400;\"> &#8211; Sunucunuzda <strong>GZip<\/strong> veya <strong>BR s\u0131k\u0131\u015ft\u0131rmas\u0131<\/strong>n\u0131n oldu\u011fundan emin olun. <strong>Bu i\u015flem, bir <a href=\"https:\/\/www.ihs.com.tr\/blog\/sayfa-hizi-nedir-nasil-iyilestirilir\/\">dosyaya ula\u015fmak i\u00e7in gereken s\u00fcreyi k\u0131saltacakt\u0131r<\/a><\/strong>. Dosyan\u0131n yaln\u0131zca bir kez indirilmesi i\u00e7in \u00f6nbellek ekleyin.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Degisiklik-Sonrasi-Performan-Olcme-Yontemleri\"><\/span><b>De\u011fi\u015fiklik Sonras\u0131 Performan \u00d6l\u00e7me Y\u00f6ntemleri<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ak\u0131ll\u0131 bir SEO uzman\u0131 olarak herhangi bir optimizasyona ba\u015flamadan \u00f6nce de\u011fi\u015fiklikleri takip etmeniz gerekir.<\/span><\/p>\n<p><strong>\u015eu iki \u00f6zelli\u011fe sahip bir veri noktas\u0131 se\u00e7meniz gerekmektedir:<\/strong><\/p>\n<ol>\n<li><strong>Veri noktas\u0131n\u0131 zaman i\u00e7inde takip edebilmeniz,<\/strong><\/li>\n<li><strong>Ve bu verileri eylemlerinizle etkileyebilmeniz gerekmektedir.<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Peki tarama b\u00fct\u00e7esi i\u00e7in takip etmeniz gereken veri noktas\u0131 nedir?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daha \u00f6nce <strong>Google&#8217;\u0131n tarama b\u00fct\u00e7esine karar verirken iki de\u011fi\u015fkeni dikkate ald\u0131\u011f\u0131n\u0131<\/strong> s\u00f6ylemi\u015ftik:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Tarama H\u0131z\u0131<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Googlebot&#8217;un sunucular\u0131n\u0131z\u0131 bozmadan sitenizi tarama h\u0131z\u0131<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>Tarama talebi: <\/b><span style=\"font-weight: 400;\">Siteniz Google kullan\u0131c\u0131lar\u0131 i\u00e7in ne kadar \u00f6nemli oldu\u011fu<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Biz teknik SEO uzmanlar\u0131 olarak \u00f6ncelikli i\u015fimiz tarama h\u0131z\u0131n\u0131 art\u0131rmakt\u0131r.\u00a0<\/span><span style=\"font-weight: 400;\">Yani takip etmemiz gereken veri noktas\u0131 budur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tarama-Hizini-Takip-Etmek\"><\/span><b>Tarama H\u0131z\u0131n\u0131 Takip Etmek<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Peki Googlebot tarama h\u0131z\u0131n\u0131 nas\u0131l takip ederiz?<\/span><\/p>\n<p><strong>Web sunucusu log dosyalar\u0131n\u0131 kullanmam\u0131z gerekiyor.<\/strong><\/p>\n<blockquote><p><strong><em>Log dosyalar\u0131, web sunucunuza yap\u0131lan her iste\u011fi depolar. Bir kullan\u0131c\u0131 veya Googlebot sitenizi her ziyaret etti\u011finde log dosyas\u0131na bir log giri\u015fi eklenir.<\/em><\/strong><\/p><\/blockquote>\n<p><strong>Googlebot&#8217;un siteye yapt\u0131\u011f\u0131 bir giri\u015f \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr:<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><code>127.0.0.1 - - [11 \/ Kas\u0131m \/ 2019: 08: 29: 01 +0100] \"GET \/ \u00f6rnek HTTP \/ 1.1\" 200 2326 \"-\" \"Mozilla \/ 5.0 (uyumlu; Googlebot \/ 2.1; + http: \/\/ www .google.com \/ bot.html)\"<\/code><\/span><\/i><\/p>\n<p><strong>Her kay\u0131tta \u00fc\u00e7 \u00f6nemli veri noktas\u0131 vard\u0131r:<\/strong><\/p>\n<p><strong>\u00a0Tarih:<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><code>[11 \/ Kas\u0131m \/ 2019: 08: 29: 01 +0100]<\/code><\/span><\/i><\/p>\n<p><strong>URL:<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><code>\u201cGET \/index.php HTTP \/ 1.1\u201d<\/code><\/span><\/i><\/p>\n<p><strong>Ve Googlebot\u2019un istekte bulundu\u011funu s\u00f6yleyen User Agent De\u011feri:<\/strong><\/p>\n<p><i><span style=\"font-weight: 400;\"><code>\"Mozilla \/ 5.0 (uyumlu; Googlebot \/ 2.1; + http: \/\/www.google.com\/bot.html)\"<\/code><\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki log bir <a href=\"https:\/\/www.ihs.com.tr\/blog\/nginx-nedir\/\" target=\"_blank\" rel=\"noopener\"><strong>Nginx<\/strong> web sunucusuna<\/a> ait. Ancak, <strong><a href=\"https:\/\/www.ihs.com.tr\/blog\/apache-nedir\/\" target=\"_blank\" rel=\"noopener\">Apache<\/a> veya IIS gibi t\u00fcm web sunucular\u0131 da benzer bir log dosyas\u0131 giri\u015fine sahip olacakt\u0131r.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurulumunuza ba\u011fl\u0131 olarak bir<strong> \u0130\u00e7erik Da\u011f\u0131t\u0131m A\u011f\u0131n\u0131z (CDN)<\/strong> olabilir. <strong>Cloudflare<\/strong> veya <strong>Fastly<\/strong> gibi bir CDN\u2019de log dosyalar\u0131 olu\u015fturmaktad\u0131r.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong>Bir log dosyas\u0131n\u0131 manuel olarak analiz etmek m\u00fcmk\u00fcn olsa da, pek e\u011flenceli bir \u015fey de\u011fildir.<\/strong><\/span><\/p>\n<p><strong>Access.log dosyas\u0131n\u0131 indirebilir, Excel veya Screaming Frog Log Analyzer kullanarak dosyay\u0131 analiz edebilirsiniz.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Degisiklikleri-Uygulamak\"><\/span><b>De\u011fi\u015fiklikleri Uygulamak<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u015eimdi neyi takip etti\u011fimizi bildi\u011fimize g\u00f6re, baz\u0131 iyile\u015ftirmeler yapmaya ba\u015flayabiliriz. Ancak, size \u00f6nerimiz, ayn\u0131 anda \u00e7ok fazla de\u011fi\u015fiklik yapmamak olacakt\u0131r. Sistemli olun ve de\u011fi\u015fiklikleri tek tek yap\u0131n.<\/span><\/p>\n<p><strong>Olu\u015ftur &gt; \u00d6l\u00e7\u00fcmle &gt; \u00d6\u011fren \u015feklinde ilerlemelisiniz.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bu tekni\u011fi kullanarak, yaparken \u00f6\u011frendiklerinizi de\u011fi\u015fikliklere de uyarlayabilirsiniz. Tarama h\u0131z\u0131n\u0131 art\u0131ran g\u00f6revlere odaklan\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acele edip bir kerede \u00e7ok fazla unsuru de\u011fi\u015ftirirseniz, sonras\u0131nda sonu\u00e7lar\u0131 anlamak zor olabilir.\u00a0<\/span><span style=\"font-weight: 400;\">\u00c7ok fazla \u015fey de\u011fi\u015ftirmek,\u00a0 neyin i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 s\u00f6ylemeyi epey zorla\u015ft\u0131racakt\u0131r.\u00a0<\/span><strong>Sayfa yap\u0131s\u0131 geli\u015ftik\u00e7e ve tarama h\u0131z\u0131 artt\u0131k\u00e7a, tarama b\u00fct\u00e7esinde de bir art\u0131\u015f g\u00f6receksiniz.<\/strong><\/p>\n<p><b>Son olarak;<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Guncelleme-Oncesi-ve-Sonrasi-Tarama-Butcesi-Takibi\"><\/span><b>G\u00fcncelleme \u00d6ncesi ve Sonras\u0131 Tarama B\u00fct\u00e7esi Takibi<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tarama B\u00fct\u00e7esi&#8217;nin tam olarak ne oldu\u011funu bu yaz\u0131da \u00f6\u011frendik.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teknik SEO uzman\u0131 olarak, art\u0131k sitenizin tarama h\u0131z\u0131n\u0131 artt\u0131rma g\u00fcc\u00fcne sahipsiniz.\u00a0<\/span><span style=\"font-weight: 400;\">Sitenin teknik sa\u011fl\u0131\u011f\u0131n\u0131 iyile\u015ftirerek, Googlebot&#8217;un sitenizde ge\u00e7irece\u011fi zaman\u0131 verimli hale getirebilirsiniz.\u00a0<\/span><span style=\"font-weight: 400;\">Do\u011fru sonu\u00e7lar i\u00e7in, log dosyalar\u0131n\u0131 kullanarak tarama h\u0131z\u0131n\u0131 takip edin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her seferinde bir de\u011fi\u015fiklik yapmak ve ilerledik\u00e7e geli\u015fmek i\u00e7in; <strong>Olu\u015ftur &gt; \u00d6l\u00e7 &gt; \u00d6\u011fren<\/strong> tekni\u011fini kullan\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zamanla tarama h\u0131z\u0131n\u0131z artacakt\u0131r. Dolay\u0131s\u0131yla sayfalar\u0131n\u0131z Google Arama Sonu\u00e7lar\u0131nda daha h\u0131zl\u0131 g\u00f6r\u00fcnecektir. Ve kullan\u0131c\u0131lar da sitenizde harika bir deneyim ya\u015fayacaklard\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tarama b\u00fct\u00e7esi denildi\u011finde, herkesin mutlaka bu konuyla ilgili net ve kesin olmasa bile bir fikri vard\u0131r. Arama motoru botlar\u0131n\u0131n sitenizi taramak i\u00e7in&hellip;<\/p>\n","protected":false},"author":3,"featured_media":13023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[],"class_list":["post-13014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13014"}],"version-history":[{"count":11,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13014\/revisions"}],"predecessor-version":[{"id":14230,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13014\/revisions\/14230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/13023"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}