{"id":13032,"date":"2020-03-06T17:06:34","date_gmt":"2020-03-06T15:06:34","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=13032"},"modified":"2020-06-22T17:04:57","modified_gmt":"2020-06-22T15:04:57","slug":"rich-snippets-zengin-snippet-nedir-sitenize-nasil-fayda-saglar","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/rich-snippets-zengin-snippet-nedir-sitenize-nasil-fayda-saglar\/","title":{"rendered":"Rich Snippets (Zengin Snippetler) Nedir? Sitenize Nas\u0131l Fayda Sa\u011flar?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Web sitenizin arama motorlar\u0131 sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc ba\u015far\u0131l\u0131 bir site olmas\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Sitenize dair yeterli bilgi mevcut de\u011filse, T\u0131klama Oranlar\u0131n\u0131z (TO) olumsuz y\u00f6nde etkilenebilir ve Arama Motoru Sonu\u00e7 Sayfalar\u0131ndaki (SERP&#8217;ler) s\u0131ralamalar\u0131n\u0131z d\u00fc\u015febilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Rich snippets&#8217;ler ve schema i\u015faretlemesi (schema markup) bu konuda i\u015finize yarayabilir. Varsay\u0131lan sayfa a\u00e7\u0131klaman\u0131za daha fazla ayr\u0131nt\u0131 ekleyerek sayfalar\u0131n\u0131z\u0131n arama motoru sonu\u00e7 sayfalar\u0131nda (SERP) g\u00f6r\u00fcnt\u00fclenme \u015feklini geli\u015ftirebilirsiniz.<\/strong> Ayr\u0131ca, taray\u0131c\u0131lar\u0131 sitenizin t\u0131klanmaya de\u011fer oldu\u011funa ikna etmenize de yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu makalede, rich (zengin) snippets&#8217;lerin ve schema markuplar\u0131n\u0131n ne oldu\u011funu ve neden \u00f6nemli olduklar\u0131n\u0131 a\u00e7\u0131klayaca\u011f\u0131z. Ayr\u0131ca, bunlar\u0131<\/span> <span style=\"font-weight: 400;\">\u00a0kendi sitenize<\/span> <span style=\"font-weight: 400;\">nas\u0131l ekleyebilece\u011finizi de ke\u015ffedece\u011fiz.\u00a0 HAYD\u0130 BA\u015eLAYALIM!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33afaa1457b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a33afaa1457b\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/rich-snippets-zengin-snippet-nedir-sitenize-nasil-fayda-saglar\/#Rich-Snippetslere-Giris\" >Rich Snippets&#8217;lere Giri\u015f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/rich-snippets-zengin-snippet-nedir-sitenize-nasil-fayda-saglar\/#Rich-Snippetsleri-Kullanmanin-Yararlari\" >Rich Snippets&#8217;leri Kullanman\u0131n Yararlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/rich-snippets-zengin-snippet-nedir-sitenize-nasil-fayda-saglar\/#Web-Sitenize-Rich-Snippetsler-Ekleme-2-Farkli-Secenek\" >Web Sitenize Rich Snippets&#8217;ler Ekleme (2 Farkl\u0131 Se\u00e7enek)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/rich-snippets-zengin-snippet-nedir-sitenize-nasil-fayda-saglar\/#Googlein-Yapisal-Veri-Isaretleme-Yardimcisini-Structured-Data-Markup-Helper-kullanin\" >Google&#8217;\u0131n Yap\u0131sal Veri \u0130\u015faretleme Yard\u0131mc\u0131s\u0131&#8217;n\u0131 (Structured Data Markup Helper) kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/rich-snippets-zengin-snippet-nedir-sitenize-nasil-fayda-saglar\/#Isaretleme-Markup-Kodu-Olusturmak-icin-Bir-Web-Sitesi-Olusturucu-kullanin\" >\u0130\u015faretleme (Markup) Kodu Olu\u015fturmak i\u00e7in Bir Web Sitesi Olu\u015fturucu kullan\u0131n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/rich-snippets-zengin-snippet-nedir-sitenize-nasil-fayda-saglar\/#Sonuc-Olarak-Rich-Snippetsler-hakkinda\" >Sonu\u00e7 Olarak Rich Snippets&#8217;ler hakk\u0131nda<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Rich-Snippetslere-Giris\"><\/span><span style=\"font-weight: 400;\">Rich Snippets&#8217;lere Giri\u015f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Rich Snippets<\/strong> (&#8216;Zengin snippet&#8217;ler&#8217;), Google gibi arama motorlar\u0131n\u0131n sonu\u00e7 sayfalar\u0131nda g\u00f6r\u00fcnen meta a\u00e7\u0131klama k\u0131s\u0131mlar\u0131na benzemektedirler. Asl\u0131nda, bir sayfan\u0131n URL&#8217;si ve a\u00e7\u0131klamas\u0131 aras\u0131nda, arama sonu\u00e7lar\u0131nda g\u00f6sterilen ek bilgi par\u00e7alar\u0131na rich snippets denmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Genellikle, sayfan\u0131z\u0131n arama motoru sonu\u00e7 sayfalar\u0131nda yaln\u0131zca ba\u015fl\u0131\u011f\u0131, URL&#8217;si ve a\u00e7\u0131klamas\u0131 g\u00f6r\u00fcnt\u00fclenir. Ancak, zengin snippet&#8217;ler arama motorlar\u0131na web siteniz hakk\u0131nda daha fazla ve daha de\u011ferli bilgiler verir. Bu bilgiler, potansiyel ziyaret\u00e7ilere sayfadan ne beklemeleri gerekti\u011fi konusunda; y\u0131ld\u0131z say\u0131s\u0131, kullan\u0131c\u0131 yorumlar\u0131 veya daha farkl\u0131 veriler gibi, ek bilgiler i\u00e7erebilir.<\/span><\/p>\n<p><strong>\u00a0\u015eema i\u015faretlemesi (schema markup)<\/strong><span style=\"font-weight: 400;\">&#8216; konusuna gelirsek, bu terim, web sitenizin snippet\u2019lar\u0131 \u00fcreten HTML koduna ekledi\u011finiz verilere kar\u015f\u0131l\u0131k gelmektedir. Google&#8217;da ve di\u011fer arama motorlar\u0131 sonu\u00e7lar\u0131nda tam olarak ne g\u00f6sterilece\u011fini belirleyen \u015fey de budur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sayfan\u0131za do\u011fru schema i\u015faretlemeleri eklendikten sonra, rich snippets&#8217;leriniz potansiyel ziyaret\u00e7ilere g\u00f6sterilmeye ba\u015flan\u0131r. \u0130\u015fte nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcne dair bir \u00f6rnek:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13043\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir2.jpg\" alt=\"rich-snippet-nedir2\" width=\"570\" height=\"230\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir2.jpg 570w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir2-300x121.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<p>bir ba\u015fka \u00f6rnek;<img decoding=\"async\" class=\"aligncenter size-full wp-image-13044\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir3.jpg\" alt=\"rich-snippet-nedir3\" width=\"554\" height=\"115\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir3.jpg 554w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir3-300x62.jpg 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6rd\u00fc\u011f\u00fcn\u00fcz \u00fczere, \u00f6rnekteki restoranlar y\u0131ld\u0131z derecelendirmelerini, sahip olduklar\u0131 yorum say\u0131s\u0131n\u0131 ve hatta men\u00fcleri i\u00e7in \u00f6rnek fiyat aral\u0131\u011f\u0131n\u0131 i\u00e7eren ayr\u0131nt\u0131l\u0131 zengin snippet&#8217;ler kullanabiliyor. Bu \u00f6rnekte oldu\u011fu gibi, zengin snippet&#8217;ler i\u00e7eri\u011finize netlik katar ve kullan\u0131c\u0131lar\u0131 sayfan\u0131za t\u0131klamalar\u0131 i\u00e7in ikna etmeye yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rich-Snippetsleri-Kullanmanin-Yararlari\"><\/span><span style=\"font-weight: 400;\">Rich Snippets&#8217;leri Kullanman\u0131n Yararlar\u0131<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Her \u015feyden \u00f6nce, web sitenize zengin snippet&#8217;ler eklemek, T\u0131klama Oranlar\u0131n\u0131z\u0131 (TO) art\u0131r\u0131r. Sonu\u00e7 olarak potansiyel ziyaret\u00e7ilerinize sa\u011flad\u0131\u011f\u0131n\u0131z her ek bilgi, web sitenizi daha ilgi \u00e7ekici hale getirecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00f6zellik sayesinde, varsay\u0131ma dayal\u0131 i\u015fleri sitenizden \u00e7\u0131karabilirsiniz. \u00d6rne\u011fin, bir e-ticaret siteniz varsa, arama yapanlar\u0131n belirli bir \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131, puan\u0131n\u0131 veya insanlar\u0131n bu \u00fcr\u00fcn\u00fc ne kadar be\u011fendi\u011fini bilmesini sa\u011flayabilirsiniz. Bu ayr\u0131nt\u0131lar size duyulan g\u00fcveni art\u0131rabilir ve kullan\u0131c\u0131lar\u0131n sayfan\u0131z\u0131 t\u0131klamaya olan e\u011filimini g\u00fc\u00e7lendirebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benzer \u015fekilde, Arama Motoru Optimizasyonu (SEO) \u00e7al\u0131\u015fmalar\u0131n\u0131z da bundan fayda sa\u011flayabilir. Her ne kadar <\/span><span style=\"font-weight: 400;\">Google gibi arama motorlar\u0131 s\u0131ralaman\u0131z\u0131<\/span> <span style=\"font-weight: 400;\">\u00a0s\u0131rf sayfalar\u0131n\u0131z zengin snippet&#8217;lere sahip oldu\u011fu i\u00e7in y\u00fckseltmeyecektir, ancak ek t\u0131klama almak iyi bir SEO deste\u011fi sa\u011flayacakt\u0131r. Ayr\u0131ca, Google&#8217;a ne kadar ayr\u0131nt\u0131l\u0131 bilgi verirseniz, sayfan\u0131zda ne oldu\u011funu anlamas\u0131 ve ard\u0131ndan alakal\u0131 aramalarda g\u00f6sterebilmesi a\u00e7\u0131s\u0131ndan o kadar faydal\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web sitenize daha fazla ziyaret\u00e7i \u00e7ekerek ve t\u0131klama elde ederek, Google gibi arama motorlar\u0131na sayfalar\u0131n\u0131z\u0131n de\u011ferli oldu\u011funu organik olarak g\u00f6stermi\u015f olursunuz. Google ne kadar \u00e7ok de\u011ferli oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcrse, s\u0131ralamalar\u0131n\u0131z o kadar iyi olur.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Web-Sitenize-Rich-Snippetsler-Ekleme-2-Farkli-Secenek\"><\/span><span style=\"font-weight: 400;\">Web Sitenize Rich Snippets&#8217;ler Ekleme (2 Farkl\u0131 Se\u00e7enek)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rich snippets&#8217;leri eklemek i\u00e7in kullan\u0131lan kod ilk bak\u0131\u015fta biraz korkutucu gelebilir. Ancak daha \u00f6nce bir sat\u0131r bile kod yazmam\u0131\u015f olsan\u0131z da, schema markup olu\u015fturabilirsiniz. Bu \u00f6zelli\u011fi uygulaman\u0131n iki y\u00f6ntem vard\u0131r.<\/span><\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Googlein-Yapisal-Veri-Isaretleme-Yardimcisini-Structured-Data-Markup-Helper-kullanin\"><\/span><b> Google&#8217;\u0131n Yap\u0131sal Veri \u0130\u015faretleme Yard\u0131mc\u0131s\u0131&#8217;n\u0131 (Structured Data Markup Helper) kullan\u0131n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Google, bildi\u011finiz \u00fczere en pop\u00fcler arama motorudur. Asl\u0131nda, internette en \u00e7ok kullan\u0131lan web sitesidir. Bu nedenle rich snippets&#8217;lerinizi Google&#8217;\u0131n kendi ara\u00e7lar\u0131n\u0131 kullanarak yap\u0131land\u0131rmak en mant\u0131kl\u0131s\u0131 olacakt\u0131r. Bu da bizi <\/span><a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google&#8217;\u0131n Yap\u0131sal Veri \u0130\u015faretleme (Markup) Yard\u0131mc\u0131s\u0131<\/span><\/a><span style=\"font-weight: 400;\">&#8216;na y\u00f6nlendiriyor:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13040\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir4.jpg\" alt=\"rich-snippet-nedir4\" width=\"1289\" height=\"571\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir4.jpg 1289w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir4-300x133.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir4-1024x454.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir4-1170x518.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir4-585x259.jpg 585w\" sizes=\"(max-width: 1289px) 100vw, 1289px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bu yard\u0131mc\u0131 program\u0131 kullanarak, web sitenizde en uygun oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/3069489?hl=en\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">metin par\u00e7alar\u0131n\u0131 se\u00e7ebilirsiniz<\/span><\/a><span style=\"font-weight: 400;\"> . Bunu iki \u015fekilde yapabilirsiniz: baz\u0131 temel kodlama metodlar\u0131n\u0131 uygulayarak veya en \u00f6nemli k\u0131s\u0131mlar\u0131 vurgulamak i\u00e7in Google&#8217;\u0131n vurgulama (highlighter) arac\u0131n\u0131 kullanarak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130lk olarak, zengin snippet&#8217;ler eklemek istedi\u011finiz sayfaya gidip URL&#8217;sini kopyalay\u0131n. Ard\u0131ndan bu URL&#8217;yi Google&#8217;\u0131n \u0130\u015faretleme Yard\u0131mc\u0131s\u0131 (Markup Helper)&#8217;na yap\u0131\u015ft\u0131r\u0131n ve\u00a0 <\/span><i><span style=\"font-weight: 400;\">Etiketlemeye Ba\u015fla<\/span><\/i><span style=\"font-weight: 400;\"> \u00fczerine t\u0131klay\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sonraki sayfada, Google&#8217;\u0131n zengin snippet&#8217;i olu\u015fturmak i\u00e7in ihtiya\u00e7 duydu\u011fu bilgileri, yaln\u0131zca vurgulayarak (highlight ederek) doldurabilirsiniz. \u00d6rne\u011fin, snippet&#8217;\u0131 olu\u015fturmak i\u00e7in bir yay\u0131n\u0131n ba\u015fl\u0131\u011f\u0131n\u0131, yazar ad\u0131n\u0131, yay\u0131m tarihini ve di\u011fer \u00f6nemli bilgileri vurgulayabilirsiniz:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13039\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir5.jpg\" alt=\"rich-snippet-nedir5\" width=\"1328\" height=\"585\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir5.jpg 1328w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir5-300x132.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir5-1024x451.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir5-1170x515.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir5-585x258.jpg 585w\" sizes=\"(max-width: 1328px) 100vw, 1328px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0130lgili i\u00e7eri\u011fi vurgulad\u0131ktan sonra bir pencere a\u00e7\u0131lacakt\u0131r. B\u00f6yle bir durumda, ne t\u00fcr bilgileri vurgulad\u0131\u011f\u0131n\u0131z\u0131 belirtmeniz gerekir, \u00f6rne\u011fin bir makalenin ba\u015fl\u0131\u011f\u0131 i\u00e7in <\/span><i><span style=\"font-weight: 400;\">ad<\/span><\/i><span style=\"font-weight: 400;\"> bilgisi oldu\u011funu belirtmek gibi. Bunu i\u015flemi yapt\u0131k\u00e7a, her \u00f6\u011fe sa\u011f tarafta altta <\/span><i><span style=\"font-weight: 400;\">Veri \u00d6\u011feleri<\/span><\/i><span style=\"font-weight: 400;\"> alt\u0131nda g\u00f6r\u00fcnecektir:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13038\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir6.jpg\" alt=\"rich-snippet-nedir6\" width=\"1905\" height=\"914\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir6.jpg 1905w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir6-300x144.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir6-1024x491.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir6-1170x561.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir6-585x281.jpg 585w\" sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Veri \u00d6\u011feleri<\/span><\/i><span style=\"font-weight: 400;\"> i\u00e7erisine ekleyece\u011finiz t\u00fcm \u00f6nemli bilgilerinizi tamamlad\u0131ktan sonra <\/span><i><span style=\"font-weight: 400;\">HTML olu\u015ftur<\/span><\/i><span style=\"font-weight: 400;\">&#8216;a t\u0131klayabilirsiniz. Google b\u00f6ylece kodunuzu olu\u015fturur:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13037\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir7.jpg\" alt=\"rich-snippet-nedir7\" width=\"1906\" height=\"905\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir7.jpg 1906w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir7-300x142.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir7-1024x486.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir7-1170x556.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir7-585x278.jpg 585w\" sizes=\"(max-width: 1906px) 100vw, 1906px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bu noktada, schema markup&#8217;\u0131 web sitenizin koduna ekleyebilirsiniz. Bu i\u015flemden sonra, zengin snippet&#8217;lerinizin Google&#8217;da g\u00f6r\u00fcnmeye ba\u015flamas\u0131 gerekir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13036\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir8.jpg\" alt=\"rich-snippet-nedir8\" width=\"1901\" height=\"906\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir8.jpg 1901w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir8-300x143.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir8-1024x488.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir8-1170x558.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir8-585x279.jpg 585w\" sizes=\"(max-width: 1901px) 100vw, 1901px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-13035\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir9.jpg\" alt=\"rich-snippet-nedir9\" width=\"1897\" height=\"903\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir9.jpg 1897w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir9-300x143.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir9-1024x487.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir9-1170x557.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir9-585x278.jpg 585w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" \/><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Isaretleme-Markup-Kodu-Olusturmak-icin-Bir-Web-Sitesi-Olusturucu-kullanin\"><\/span><b> \u0130\u015faretleme (Markup) Kodu Olu\u015fturmak i\u00e7in Bir Web Sitesi Olu\u015fturucu kullan\u0131n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Platformlar aras\u0131 ge\u00e7erli olacak bir se\u00e7enek ar\u0131yorsan\u0131z, markup kodunuzu olu\u015fturmak i\u00e7in bir web sitesi olu\u015fturucu kullanmak isteyebilirsiniz. Neyse ki, <\/span><strong>Microdata Generator<\/strong><span style=\"font-weight: 400;\"> ve <\/span><strong>Hall Analysis<\/strong><span style=\"font-weight: 400;\"> gibi bir\u00e7ok \u00fccretsiz se\u00e7enek mevcut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En iyi ve kullan\u0131m\u0131 en kolay se\u00e7eneklerden birisi <strong>MERKLE taraf\u0131ndan geli\u015ftirilmi\u015f olan <\/strong><\/span><strong>Schema Markup Generator<\/strong><span style=\"font-weight: 400;\">&#8216;d\u0131r.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13034\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir10.jpg\" alt=\"rich-snippet-nedir10\" width=\"768\" height=\"475\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir10.jpg 768w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir10-300x186.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir10-585x362.jpg 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6nceki se\u00e7enekte oldu\u011fu gibi, bu arac\u0131 kullanmak i\u00e7in kod yazmay\u0131 bilmenize gerek yoktur. Her ne kadar i\u015fin zor k\u0131sm\u0131n\u0131 sizin i\u00e7in yap\u0131yor olsa da, i\u015flem sonunda<\/span><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Google&#8217;\u0131n Yap\u0131sal Veri Test Arac\u0131<\/span><\/a><span style=\"font-weight: 400;\"> (Google\u2019s Structured Data Testing Tool)\u00a0 ile \u00e7al\u0131\u015fman\u0131z\u0131 tekrar kontrol etmeniz do\u011fru bir karar olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015flamak i\u00e7in, schema markup ekledi\u011finiz web sayfas\u0131n\u0131n t\u00fcr\u00fcn\u00fc (\u00f6rne\u011fin makale) belirleyin:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan, sayfan\u0131n URL&#8217;sini yap\u0131\u015ft\u0131r\u0131n. Bir\u00e7ok makale \u00e7e\u015fidi oldu\u011fundan dolay\u0131, \u00f6rne\u011fimizde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi <\/span><i><span style=\"font-weight: 400;\">Makale @type<\/span><\/i><span style=\"font-weight: 400;\">&#8216;a t\u0131klayaca\u011f\u0131z ve ard\u0131ndan <\/span><i><span style=\"font-weight: 400;\">BlogPosting<\/span><\/i><span style=\"font-weight: 400;\">&#8216;i se\u00e7ece\u011fiz:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13033\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir11.jpg\" alt=\"rich-snippet-nedir11\" width=\"768\" height=\"354\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir11.jpg 768w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir11-300x138.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/03\/rich-snippet-nedir11-585x270.jpg 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sonraki ad\u0131mda, arama motorlar\u0131nda g\u00f6stermek istedi\u011finiz ilgili bilgileri eklemeniz gerekmektedir. Ancak, bu sefer bu verileri manuel olarak girmeniz gerekecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bilgileri doldurdu\u011funuzda, geriye kalan tek \u015fey kodu sayfan\u0131n sol taraf\u0131na kopyalamak olacakt\u0131r. Akabinde zengin snippet&#8217;inizi olu\u015fturmak i\u00e7in web sitenizin koduna ekleyebilirsiniz.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sonuc-Olarak-Rich-Snippetsler-hakkinda\"><\/span><span style=\"font-weight: 400;\">Sonu\u00e7 Olarak Rich Snippets&#8217;ler hakk\u0131nda<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rich snippets&#8217;ler web sayfalar\u0131n\u0131z i\u00e7in adeta birer nimet olabilir. Potansiyel ziyaret\u00e7ilerinize daha fazla bilgi vererek, <\/span><a href=\"https:\/\/www.ihs.com.tr\/\"><span style=\"font-weight: 400;\">web sitenizi ziyaret etmeye<\/span><\/a><span style=\"font-weight: 400;\"> te\u015fvik edebilirsiniz. En \u00f6nemlisi de, sayfalar\u0131n\u0131za zengin snippet&#8217;ler eklemeyi kolay ve h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebilirsiniz.<\/span><\/p>\n<p><strong>Rich snippets&#8217;ler olu\u015fturman\u0131n ve eklemenin iki yolunu tekrar \u00f6zetleyelim:<\/strong><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span><a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google&#8217;\u0131n Yap\u0131sal Veri \u0130\u015faretleme Yard\u0131mc\u0131s\u0131<\/span><\/a><span style=\"font-weight: 400;\">\u2019n\u0131 web sitenize HTML kodu olu\u015fturmak i\u00e7in kolayca kullanabilirsiniz.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">Benzer \u015fekilde kullanabilece\u011finiz\u00a0<\/span><span style=\"font-weight: 400;\">Schema Markup Olu\u015fturucu<\/span><span style=\"font-weight: 400;\"> gibi rich snippets kodlar\u0131 olu\u015fturma imkan\u0131 veren ba\u015fka web siteleri de mevcut.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Rich snippets&#8217;leri kullanma konusunda sorular\u0131n\u0131z veya d\u00fc\u015f\u00fcnceleriniz var m\u0131? Yorumlar k\u0131sm\u0131nda bizimle payla\u015fabilirsiniz!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web sitenizin arama motorlar\u0131 sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc ba\u015far\u0131l\u0131 bir site olmas\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Sitenize dair yeterli bilgi mevcut de\u011filse, T\u0131klama Oranlar\u0131n\u0131z&hellip;<\/p>\n","protected":false},"author":3,"featured_media":13045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[],"class_list":["post-13032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13032"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13032\/revisions"}],"predecessor-version":[{"id":13434,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13032\/revisions\/13434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/13045"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}