{"id":13140,"date":"2020-04-15T16:58:09","date_gmt":"2020-04-15T14:58:09","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=13140"},"modified":"2020-04-15T16:58:09","modified_gmt":"2020-04-15T14:58:09","slug":"kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/","title":{"rendered":"Kullan\u0131c\u0131 Deneyimi UX Nedir? Neden \u00d6nem Vermeniz Gerekiyor?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n %88&#8217;inin<\/span><span style=\"font-weight: 400;\">\u00a0k\u00f6t\u00fc bir deneyim ya\u015fad\u0131ktan sonra ayn\u0131 web sitesine d\u00f6nme olas\u0131l\u0131\u011f\u0131n\u0131n \u00e7ok daha d\u00fc\u015f\u00fck oldu\u011funu biliyor musunuz? Muhtemelen web sitesi tasar\u0131mc\u0131lar\u0131n\u0131n, geli\u015ftiricilerinin ve pazarlamac\u0131lar\u0131n\u0131n bir web sitesinin \u201c<strong>kullan\u0131c\u0131 deneyimi<\/strong>\u201d veya <strong>UX<\/strong>&#8216;i hakk\u0131nda konu\u015ftuklar\u0131n\u0131 duymu\u015fsunuzdur. Ama bu c\u00fcmlenin tam olarak ne anlama geldi\u011fini biliyor musunuz?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a034d85b0961\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a034d85b0961\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/#Kullanici-Deneyimi-Nedir\" >Kullan\u0131c\u0131 Deneyimi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/#Kullanici-Deneyimi-Neleri-Icerir\" >Kullan\u0131c\u0131 Deneyimi Neleri \u0130\u00e7erir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/#Web-Sitemin-Kullanici-Deneyimini-UX-Neden-Onemsemeliyim\" >Web Sitemin Kullan\u0131c\u0131 Deneyimini (UX) Neden \u00d6nemsemeliyim?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/#Marka-itibari\" >Marka itibar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/#Musteri-Sadakati\" >M\u00fc\u015fteri Sadakati<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/#Satis\" >Sat\u0131\u015f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/#Web-Sitenizin-Kullanici-Deneyimini-Gelistirmek-icin-5-Ipucu\" >Web Sitenizin Kullan\u0131c\u0131 Deneyimini Geli\u015ftirmek i\u00e7in 5 \u0130pucu<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Kullanici-Deneyimi-Nedir\"><\/span>Kullan\u0131c\u0131 Deneyimi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Kullan\u0131c\u0131 deneyimi\u00a0(User Experience \u2013 UX)<\/strong>: Kullan\u0131c\u0131lar\u0131n bir \u00fcr\u00fcn ve hizmet ile etkile\u015fimde bulunarak, o \u00fcr\u00fcn ve hizmetten fayda sa\u011flamak amac\u0131yla edindikleri tecr\u00fcbelerin b\u00fct\u00fcn\u00fc ve bu tecr\u00fcbenin kalitesidir.<\/p>\n<p>\u00d6rne\u011fin bir web sitesi \u00fczerinde kullan\u0131c\u0131 deneyimini de\u011ferlendirirsek; kullan\u0131c\u0131n\u0131n web sitesine girdi\u011fi andan itibaren, kullan\u0131c\u0131dan yapmas\u0131 beklenen t\u00fcm aksiyonlar\u0131 ger\u00e7ekle\u015ftirme\u00a0 konusunda web sitesiyle girdi\u011fi etkile\u015fimden bahsedebiliriz.<\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, kullan\u0131c\u0131 deneyiminin a\u015fa\u011f\u0131dakiler gibi \u00e7ok \u00e7e\u015fitli tan\u0131mlar\u0131 vard\u0131r:<\/span><\/p>\n<p><strong>\u201c<i>Son kullan\u0131c\u0131n\u0131n bir \u015firket ile, hizmetleri ve \u00fcr\u00fcnleri ile etkile\u015fiminin t\u00fcm y\u00f6nlerini kapsar.<\/i>\u201d<\/strong><\/p>\n<p><strong>\u201c<i>Kullan\u0131c\u0131 Deneyimi (k\u0131saltmas\u0131: UX), bir ki\u015finin belirli bir tasar\u0131mla etkile\u015fimde bulundu\u011fu deneyim kalitesidir.<\/i>\u201d<\/strong><\/p>\n<p><strong>\u201c<i>E-ticaret web sitelerine at\u0131fta bulunurken \u00e7o\u011funlukla \u201cm\u00fc\u015fteri deneyimi\u201d olarak adland\u0131r\u0131lan kullan\u0131c\u0131 deneyimi; bir web sitesini ziyaret ederken bir kullan\u0131c\u0131n\u0131n ya\u015fad\u0131\u011f\u0131 deneyimin toplam\u0131d\u0131r.<\/i>\u201d<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>Kullan\u0131c\u0131 deneyimi, kullan\u0131c\u0131 aray\u00fcz\u00fc (User Interface &#8211; UI) ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r<\/strong>. <\/span><\/p>\n<p><strong>Kullan\u0131c\u0131 aray\u00fcz\u00fc \u201c<i>bir cihazla etkile\u015fim kurmak i\u00e7in kulland\u0131\u011f\u0131n\u0131z ekranlar, sayfalar, butonlar ve simgeler gibi g\u00f6rsel \u00f6\u011felerin b\u00fct\u00fcn\u00fcne denmektedir<\/i>.\u201d<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Bu da bir\u00a0<\/span><span style=\"font-weight: 400;\">web site<\/span><span style=\"font-weight: 400;\">\u00a0tasar\u0131m\u0131 yaparken, hem kullan\u0131c\u0131 deneyimi, hem de kullan\u0131c\u0131 aray\u00fcz\u00fc hakk\u0131nda \u00e7al\u0131\u015fma yapman\u0131z gerekti\u011fi anlam\u0131na gelir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kullanici-Deneyimi-Neleri-Icerir\"><\/span><b>Kullan\u0131c\u0131 Deneyimi Neleri \u0130\u00e7erir?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130yi bir kullan\u0131c\u0131 deneyimi i\u00e7in yedi anahtar fakt\u00f6r vard\u0131r. Bu diyagram \u00a0<\/span><strong>Kullan\u0131c\u0131 Deneyimi Pete\u011fi<\/strong><span style=\"font-weight: 400;\"> \u015feklinde bilinir. Bu teori ve diyagram, bir web sitesinin veya online bir bilgi par\u00e7as\u0131n\u0131n a\u015fa\u011f\u0131daki gibi olmas\u0131 gerekti\u011fini belirtir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Faydal\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kullan\u0131\u015fl\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c7ekici<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bulunabilir<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ula\u015f\u0131labilir<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130nand\u0131r\u0131c\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De\u011ferli<\/span><\/li>\n<\/ul>\n<p><b>Faydal\u0131<\/b><span style=\"font-weight: 400;\">: Web sitenizin i\u00e7eri\u011fi ve tasar\u0131m\u0131 belirli bir ihtiyac\u0131 kar\u015f\u0131l\u0131yor mu? M\u00fc\u015fterileriniz web sitenizdeki bilgilerin yararl\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor mu?<\/span><\/p>\n<p><b>Kullan\u0131\u015fl\u0131<\/b><span style=\"font-weight: 400;\">: K\u0131sacas\u0131 web sitenizin kullan\u0131m\u0131 kolay m\u0131? Tahmine dayal\u0131 bir \u015fekilde \u00f6\u011frenilebilir mi?<\/span><\/p>\n<p><b>\u00c7ekici<\/b><span style=\"font-weight: 400;\">: Web sitenizin tasar\u0131m\u0131 hedef kitlenizin ilgisini \u00e7ekiyor mu? Etkile\u015fime ge\u00e7mek i\u00e7in cazip g\u00f6r\u00fcn\u00fcyor mu? Bir kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekiyor mu?<\/span><\/p>\n<p><b>Bulunabilir<\/b><span style=\"font-weight: 400;\">: Kullan\u0131c\u0131lar ihtiya\u00e7 duyduklar\u0131 bilgileri kolayca bulabilir mi? Web siteniz <\/span><span style=\"font-weight: 400;\">internette h\u0131zl\u0131ca bulunabiliyor<\/span> <span style=\"font-weight: 400;\">mu?<\/span><\/p>\n<p><b>Ula\u015f\u0131labilir<\/b><span style=\"font-weight: 400;\">: Web sitenize herkes eri\u015febilir mi? Engelli kullan\u0131c\u0131lar\u0131n kullan\u0131m\u0131na imkan veriyor mu?<\/span><\/p>\n<p><b>\u0130nand\u0131r\u0131c\u0131<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><span style=\"font-weight: 400;\">web sitenizdeki bilgiler do\u011fru<\/span><span style=\"font-weight: 400;\"> mu? Kullan\u0131c\u0131lar web sitenizde g\u00f6rd\u00fcklerine inanacaklar m\u0131? Web sitesi g\u00fcvenilirli\u011fine ili\u015fkin kararlar\u0131n\u00a0<\/span><span style=\"font-weight: 400;\">% 75&#8217;i, bir web sitesinin genel esteti\u011fine dayanmaktad\u0131r<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>De\u011ferli<\/b><span style=\"font-weight: 400;\">: T\u00fcm bu fakt\u00f6rler birle\u015ftirildi\u011finde, web sitenizin i\u00e7eri\u011fi, tasar\u0131m\u0131 ve i\u015flevselli\u011fi kullan\u0131c\u0131lar i\u00e7in bir katma de\u011fer sa\u011fl\u0131yor mu?<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Pazarlama i\u00e7eri\u011finden URL yap\u0131s\u0131na kadar web sitenizdeki her \u015fey, kullan\u0131c\u0131lar\u0131n markan\u0131zla ilgili genel deneyimine katk\u0131da bulunur.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Web-Sitemin-Kullanici-Deneyimini-UX-Neden-Onemsemeliyim\"><\/span><b>Web Sitemin Kullan\u0131c\u0131 Deneyimini (UX) Neden \u00d6nemsemeliyim?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Web sitenize gelen ziyaret\u00e7ilere kapsaml\u0131 ve keyifli bir deneyim sunmak son derece \u00f6nemlidir.<strong> Bir web sitesinin kullan\u0131c\u0131 aray\u00fcz\u00fcne \u00f6ncelik vermezseniz marka itibar\u0131n\u0131z, m\u00fc\u015fteri sadakatiniz ve sat\u0131\u015flar\u0131n\u0131z tehlikeye girebilir.<\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marka-itibari\"><\/span><b>Marka itibar\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131m\u0131 zor veya \u00e7ekici g\u00f6r\u00fcnmeyen bir web sitesine girdi\u011finizde, bu marka hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcrs\u00fcn\u00fcz? Pek de g\u00fczel d\u00fc\u015f\u00fcnceler say\u0131lmaz, de\u011fil mi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmalara g\u00f6re <\/span><span style=\"font-weight: 400;\">ilk izlenimlerin %94&#8217;\u00fc tasar\u0131mla ilgilidir<\/span><span style=\"font-weight: 400;\">. Ve de, neredeyse\u00a0<\/span><em><strong>kullan\u0131c\u0131lar\u0131n %60&#8217;\u0131<\/strong><\/em><span style=\"font-weight: 400;\"><em><strong>\u00a0k\u00f6t\u00fc tasarlanm\u0131\u015f bir mobil sitesi olan bir markay\u0131 ba\u015fkalar\u0131na tavsiye etmeyeceklerini belirtmektedir<\/strong><\/em>. <strong>Ziyaret\u00e7ilerinizin web sitenize eri\u015fmek i\u00e7in kulland\u0131klar\u0131 cihazdan web sitenizin nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc bile, sitenizin genel kullan\u0131c\u0131 aray\u00fcz\u00fc alg\u0131s\u0131 ve dolay\u0131s\u0131yla markan\u0131z\u0131n online itibar\u0131 \u00fczerinde kal\u0131c\u0131 bir etkiye sahip olabilir.<\/strong><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Web sitenizi ziyaret eden kullan\u0131c\u0131lara m\u00fckemmel bir deneyim sunmak her zaman markan\u0131z\u0131n yarar\u0131na olacakt\u0131r.<\/span><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Musteri-Sadakati\"><\/span><b>M\u00fc\u015fteri Sadakati<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n %52&#8217;sinin <\/span><span style=\"font-weight: 400;\">k\u00f6t\u00fc bir mobil deneyim<\/span><span style=\"font-weight: 400;\">in<\/span><span style=\"font-weight: 400;\">\u00a0 bu <a href=\"https:\/\/www.ihs.com.tr\/blog\/mobil-uyumlu-web-sitesi-onemi\/\">mobil siteye<\/a> sahip \u015firketle etkile\u015fim kurma olas\u0131l\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc s\u00f6ylediklerini biliyor muydunuz? <\/span><span style=\"font-weight: 400;\">\u0130nsanlar\u0131n %79&#8217;unun<\/span><span style=\"font-weight: 400;\">\u00a0bir sitede bulduklar\u0131n\u0131 be\u011fenmedikleri zaman geri d\u00f6n\u00fcp ba\u015fka bir siteyi arad\u0131klar\u0131n\u0131 biliyor muydunuz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E\u011fer siteniz m\u00fc\u015fterilerin ihtiya\u00e7 duyduklar\u0131 bilgiler i\u00e7in optimize edilmediyse veya d\u00fczg\u00fcn \u00e7al\u0131\u015fm\u0131yorsa neden web sitenizde kals\u0131n ki? Markan\u0131z, devaml\u0131 m\u00fc\u015fterileri elde tutmak veya yaratmak i\u00e7in u\u011fra\u015f\u0131yorsa, web sitenizin kullan\u0131c\u0131 deneyimini (UX&#8217;ini) iyile\u015ftirmeyi d\u00fc\u015f\u00fcnmeniz gerekmektedir.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Satis\"><\/span><b>Sat\u0131\u015f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>\u0130\u015fletmeniz online sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in bir web sitesi kullan\u0131yorsa, kullan\u0131c\u0131 deneyiminin birinci \u00f6nceli\u011finiz olmas\u0131 gerekir.<\/strong> Neden mi? \u00d6rne\u011fin, <a href=\"https:\/\/www.ihs.com.tr\/blog\/sayfa-hizi-nedir-nasil-iyilestirilir\/\">yava\u015f y\u00fcklenen web siteleri<\/a> perakende sekt\u00f6r\u00fcnde\u00a0<\/span><span style=\"font-weight: 400;\">her y\u0131l 2.6 milyar dolar sat\u0131\u015f<\/span><span style=\"font-weight: 400;\"> kayb\u0131na sebep oluyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir kullan\u0131c\u0131n\u0131n web sitenizle ilgili deneyiminin, sat\u0131n alma karar\u0131nda b\u00fcy\u00fck bir etkisi vard\u0131r.\u00a0<\/span><span style=\"font-weight: 400;\">Sat\u0131n alma i\u015flemi yapmayan kullan\u0131c\u0131lar\u0131n %60&#8217;\u0131<\/span><span style=\"font-weight: 400;\">\u00a0ya\u015fad\u0131klar\u0131 memnuniyetsizli\u011fi, sunulan bilgi eksikli\u011fini, yava\u015f a\u00e7\u0131lan siteyi veya k\u00fc\u00e7\u00fck bir ekranda olmalar\u0131n\u0131 sat\u0131n almama nedenleri olarak belirtmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web sitenizin d\u00f6n\u00fc\u015f\u00fcm oran\u0131na bir g\u00f6z at\u0131n. Olmas\u0131n\u0131 istedi\u011finiz yerde mi? De\u011filse, bunun nedeni ba\u015far\u0131s\u0131z bir web sitesi tasar\u0131m\u0131 veya UX olabilir.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Web-Sitenizin-Kullanici-Deneyimini-Gelistirmek-icin-5-Ipucu\"><\/span><b>Web Sitenizin Kullan\u0131c\u0131 Deneyimini Geli\u015ftirmek i\u00e7in 5 \u0130pucu<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 deneyiminin neden web sitesi tasar\u0131m\u0131n\u0131n hayati bir bile\u015feni oldu\u011funu \u00f6\u011frendi\u011finize g\u00f6re, art\u0131k i\u015fe koyulma vakti. Web sitenizin kullan\u0131c\u0131 deneyimini geli\u015ftirmek i\u00e7in \u015fimdi aktaraca\u011f\u0131m\u0131z ipu\u00e7lar\u0131n\u0131 kullanabilirsiniz.<\/span><\/p>\n<ol>\n<li><b> Kullan\u0131c\u0131 Testi Yapmak Ka\u00e7\u0131n\u0131lmazd\u0131r<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Web sitenizin kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan yedi \u00f6nemli bile\u015feni kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 belirlemenin en iyi yolu kullan\u0131c\u0131 testi uygulamakt\u0131r. Baz\u0131 kullan\u0131c\u0131 testleri b\u00fcy\u00fck bir ekip, geni\u015f b\u00fct\u00e7e ve kontroll\u00fc tesisler gerektirse de, ihtiyac\u0131n\u0131z olan sonu\u00e7lar\u0131 sunmak i\u00e7in internette \u00e7ok say\u0131da pratik ara\u00e7 da mevcuttur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">kullan\u0131c\u0131lara web sitesi tasar\u0131m\u0131, i\u00e7eri\u011fi, i\u015flevselli\u011fi ve di\u011fer fakt\u00f6rler hakk\u0131nda sorular soran ve sonu\u00e7lar\u0131 do\u011frudan size ileten uygulamalar\u0131 deneyebilirsiniz. Bu sayede zamandan, paradan ve emekten tasarruf etmenin yan\u0131 s\u0131ra, hedef kitlenizin web sitesi tercihleri ve aktiviteleri hakk\u0131nda da derinlemesine bilgi edinirsiniz.<\/span><\/p>\n<ol start=\"2\">\n<li><b> M\u00fc\u015fterilerinize Sorunlar\u0131 Nas\u0131l Geli\u015ftirebilece\u011finizi Sorun<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Sormaktan zarar gelmez, de\u011fil mi? Bir sat\u0131n alma i\u015fleminden sonra, m\u00fc\u015fterilerinize web sitenizde gezinme ve web sitenizle etkile\u015fime ge\u00e7me deneyimlerini soran bir anket e-postas\u0131 g\u00f6nderin. \u0130stenmeyen yan\u0131tlara yol a\u00e7abilecek belirsiz, a\u00e7\u0131k u\u00e7lu sorular yerine net sorular sordu\u011funuzdan emin olun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, m\u00fc\u015fterilere sitenizdeyken ya\u015fad\u0131klar\u0131 deneyimlerini de sorabilirsiniz. Pop-up&#8217;lar bu anketler i\u00e7in yayg\u0131n olarak kullan\u0131lan bir y\u00f6ntem olsa da, web sitesi sohbet kutular\u0131n\u0131 kullanmak, kullan\u0131c\u0131n\u0131n sitenizde ger\u00e7ekle\u015ftirdi\u011fi etkile\u015fimle araya girmedikleri i\u00e7in en \u00e7ekici olan se\u00e7eneklerdendir.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Site Ak\u0131\u015f\u0131n\u0131z\u0131 G\u00f6zden Ge\u00e7irin<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Web sitenizin site haritas\u0131 olarak da bilinen yap\u0131s\u0131na bak\u0131n. Web sitesi ziyaret\u00e7ilerinin arad\u0131klar\u0131 bilgileri mant\u0131ksal bir \u015fekilde bulmas\u0131na imkan tan\u0131yor musunuz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unutmay\u0131n, iyi bir UX&#8217;in temel bile\u015fenlerinden biri olarak, kullan\u0131c\u0131lar\u0131n web sitenizde arad\u0131klar\u0131 bilgileri kolayca bulabilmesi gerekir. \u0130lgili bilgilere eri\u015fmek i\u00e7in birka\u00e7 mant\u0131ks\u0131z t\u0131klama yapmak gerekiyorsa, sitenizin yap\u0131s\u0131n\u0131 ve ak\u0131\u015f\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmenin zaman\u0131 gelmi\u015f demektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web sitenizi yeniden yap\u0131land\u0131r\u0131rken, hangi site haritas\u0131n\u0131n hedef kitleniz i\u00e7in basit ve karma\u015f\u0131k olarak kabul edildi\u011fini anlaman\u0131za yard\u0131mc\u0131 olacak bir kullan\u0131c\u0131 test arac\u0131 kullan\u0131n.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Avantajlar\u0131n\u0131z i\u00e7in Ba\u015fl\u0131klar\u0131 Kullan\u0131n<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Makul bir site yap\u0131s\u0131n\u0131n yan\u0131 s\u0131ra, iyi bir \u015fekilde kullan\u0131lan ba\u015fl\u0131klar da bir kullan\u0131c\u0131ya ihtiya\u00e7 duydu\u011fu bilgileri bulmada yard\u0131mc\u0131 olabilir. <\/span><\/p>\n<p><strong>Ba\u015fl\u0131klar\u0131n\u0131z:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bilgilendirici<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">K\u0131sa ve \u00d6z<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aksiyon Almaya Y\u00f6nlendiren<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Merak uyand\u0131r\u0131c\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize edilmi\u015f olmal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131klar sadece belirli bir konuyu okuyucu olarak tan\u0131tmakla kalmaz, ayn\u0131 zamanda ziyaret\u00e7ileri ihtiya\u00e7 duyduklar\u0131 bilgi ve i\u00e7eri\u011fe y\u00f6nlendirmede \u00f6nemli bir arac\u0131d\u0131r.<\/span><\/p>\n<ol start=\"5\">\n<li><b> \u00d6zg\u00fcn Bir Web Sitesi Tasar\u0131m\u0131na Sahip Olun<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Web siteniz potansiyel bir m\u00fc\u015fterinin markan\u0131zla ilgili genel deneyiminin bir par\u00e7as\u0131d\u0131r. Yani, web siteniz eski bir g\u00f6r\u00fcn\u00fcme sahipse, kullan\u0131c\u0131lar bunu fark edecektir. \u0130ster <\/span><span style=\"font-weight: 400;\">modas\u0131 ge\u00e7mi\u015f web sitesi tasar\u0131m trendleri<\/span><span style=\"font-weight: 400;\">\u00a0kullan\u0131n veya bir kerede \u00e7ok fazla \u015fey yapmaya \u00e7al\u0131\u015f\u0131n, bu tarz yakla\u015f\u0131mlar potansiyel m\u00fc\u015fterilerinizi t\u00fcm marka deneyiminden uzakla\u015ft\u0131racakt\u0131r. \u015eirketinizin marka kimlik k\u0131lavuzu varsa, <a href=\"https:\/\/www.ihs.com.tr\/blog\/donusumlerinizi-arttiracak-16-acilis-sayfasi-landing-page-tavsiyesi\/\">web sitesi tasar\u0131m\u0131n\u0131z\u0131n<\/a> bu y\u00f6nergelere uygun oldu\u011fundan emin olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu UX tan\u0131mlar\u0131n\u0131 ve ipu\u00e7lar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak, siz de web sitenizin kullan\u0131c\u0131 deneyimini \u00fcst seviyelere ta\u015f\u0131yarak i\u015fletmenize fayda sa\u011flayabilirsiniz.<\/span><\/p>\n<p><strong>Son olarak;\u00a0<\/strong><\/p>\n<p>Varsay\u0131mlardan uzak olarak kullan\u0131c\u0131lar\u0131n\u0131z\u0131n web sitenizi, \u00fcr\u00fcn veya hizmetlerinizi en etkili \u015fekilde kullanabilmeleri i\u00e7in geli\u015ftirmelerde bulunmak; kullan\u0131c\u0131 deneyimini iyile\u015ftirmenin birinci ve s\u00fcrekli yoludur. Kullanc\u0131lar\u0131 memnun etmek, yukar\u0131da anlatt\u0131\u011f\u0131m\u0131z t\u00fcm konularda geli\u015ftirmeler yaparak ve bunlar\u0131n etkilerini g\u00f6zlemleyerek m\u00fcmk\u00fcn olacakt\u0131r. Siz de sundu\u011funuz hizmetlerde m\u00fc\u015fterilerinizi mutlu etmek istiyorsan\u0131z, hemen bug\u00fcn gerekli d\u00fczenlemelere ba\u015flamal\u0131s\u0131n\u0131z&#8230;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n %88&#8217;inin\u00a0k\u00f6t\u00fc bir deneyim ya\u015fad\u0131ktan sonra ayn\u0131 web sitesine d\u00f6nme olas\u0131l\u0131\u011f\u0131n\u0131n \u00e7ok daha d\u00fc\u015f\u00fck oldu\u011funu biliyor musunuz? Muhtemelen web sitesi tasar\u0131mc\u0131lar\u0131n\u0131n,&hellip;<\/p>\n","protected":false},"author":3,"featured_media":13143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401],"tags":[],"class_list":["post-13140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13140"}],"version-history":[{"count":2,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13140\/revisions"}],"predecessor-version":[{"id":13142,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13140\/revisions\/13142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/13143"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}