{"id":13210,"date":"2020-05-11T16:23:52","date_gmt":"2020-05-11T14:23:52","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=13210"},"modified":"2020-05-11T16:24:49","modified_gmt":"2020-05-11T14:24:49","slug":"ppc-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/","title":{"rendered":"PPC (Pay Per Click) Nedir? Neden Kullanmal\u0131s\u0131n\u0131z?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>PPC<\/strong>, Dijital pazarlama uzmanlar\u0131n\u0131n sekt\u00f6rde s\u0131k\u00e7a kulland\u0131\u011f\u0131\u00a0 terimlerden biridir.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dijital pazarlamaya yeni ba\u015flayan biri i\u00e7in <strong>PPC, SEM, <\/strong><\/span><strong>SEO<\/strong><span style=\"font-weight: 400;\"><strong>, CTA<\/strong> diye belirtilen k\u0131saltmalar\u0131n veya di\u011fer bir\u00e7ok yayg\u0131n pazarlama k\u0131saltmalar\u0131n\u0131n ne anlama geldi\u011fini ay\u0131rt etmek biraz zor olabilir.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu yaz\u0131, dijital i\u015fletmelerin bilmesi gereken en yayg\u0131n ve \u00f6nemli k\u0131saltmalardan biri i\u00e7in kapsaml\u0131 bir a\u00e7\u0131klama sa\u011flayacakt\u0131r.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a019003072b8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a019003072b8\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#PPC-Nedir\" >PPC Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#PPC-Turleri\" >PPC T\u00fcrleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#Ucretli-Search-Arama-Reklamlari\" >\u00dccretli Search (Arama) Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#Sosyal-Medya-Reklamlari\" >Sosyal Medya Reklamlar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#Bilmeniz-Gereken-PPC-Terimleri\" >Bilmeniz Gereken PPC Terimleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#CPA-Cost-Per-Action\" >CPA (Cost Per Action)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#CPC-Cost-Per-Click\" >CPC (Cost Per Click)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#CPM-Cost-per-Impression\" >CPM (Cost per Impression)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#CTA-Call-to-Action\" >CTA (Call-to-Action)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#CTR-Click-through-rate\" >CTR (Click-through rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#Long-tail-keywords-Uzun-kuyruklu-anahtar-kelimeler\" >Long-tail keywords (Uzun kuyruklu anahtar kelimeler)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#Kalite-Puani\" >Kalite Puan\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#Remarketing-Yeniden-pazarlama\" >Remarketing (Yeniden pazarlama)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#ROI-Return-on-Invesment\" >ROI (Return on Invesment)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#SEM-Search-Engine-Marketing\" >SEM (Search Engine Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#SEO-Search-Engine-Optimization\" >SEO (Search Engine Optimization)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/#PPC-Tiklama-Basina-Maliyet-Reklamlari-Kullanmaniz-icin-4-Neden\" >PPC (T\u0131klama Ba\u015f\u0131na Maliyet) Reklamlar\u0131 Kullanman\u0131z i\u00e7in 4 Neden<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"PPC-Nedir\"><\/span><strong>PPC Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>PPC<\/strong> (Pay Per Click), <strong>T\u0131klama Ba\u015f\u0131na Maliyet (TBM)<\/strong> anlam\u0131na gelir, ayn\u0131 zamanda <strong>CPC (Cost Per Click)<\/strong> olarak da bilinir ve <strong>reklam verenin sadece t\u0131klama ger\u00e7ekle\u015fti\u011fi zaman reklam i\u00e7in \u00fccretlendirildi\u011fi pop\u00fcler bir online reklam faturaland\u0131rma modelini tan\u0131mlamaktad\u0131r.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu faturaland\u0131rma modeli, \u015firketlerin internette reklamc\u0131l\u0131\u011f\u0131 i\u00e7in \u00f6deme yapma \u015feklinde, dergi ve TV spotlar\u0131 gibi di\u011fer reklamc\u0131l\u0131k metotlar\u0131nda uzun s\u00fcredir yayg\u0131n olan modellere k\u0131yasla bir de\u011fi\u015fimi temsil etmektedir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PPC pazarlama, \u00e7ok say\u0131da insana ula\u015fmak i\u00e7in toplu \u00f6deme yapmak ve t\u00fcketicilerin mesaj\u0131n\u0131za ilgi duymas\u0131n\u0131 umarak beklemek yerine, reklam verenin yaln\u0131zca t\u00fcketiciler do\u011frudan harekete ge\u00e7tikleri zaman \u00f6deme yapmalar\u0131na izin verir. Milyonlarca ki\u015finin reklam\u0131n\u0131z\u0131 g\u00f6r\u00fcnt\u00fclemesi i\u00e7in \u00f6deme yapmak yerine reklam\u0131n\u0131zla ilgili etkile\u015fime ge\u00e7mek ad\u0131na yeterince ilgi aksiyon g\u00f6steren ki\u015fi say\u0131s\u0131 kadar \u00f6deme yapman\u0131za olanak sa\u011flar.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"PPC-Turleri\"><\/span><strong>PPC T\u00fcrleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Reklam verenlerin yararlanabilece\u011fi iki ana PPC (TBM) pazarlama t\u00fcr\u00fc vard\u0131r:<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ucretli-Search-Arama-Reklamlari\"><\/span><strong>\u00dccretli Search (Arama) Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011funlukla birileri PPC reklamlar\u0131 hakk\u0131nda konu\u015ftu\u011fu zaman, Google&#8217;\u0131n ve di\u011fer ana arama motorlar\u0131n\u0131n arama motoru sonu\u00e7 sayfalar\u0131nda (<strong>SERP<\/strong>) g\u00f6sterilen \u00fccretli arama reklamlar\u0131ndan bahsederler. Arama kelimesine ve reklam verenin reklam g\u00f6sterimi i\u00e7in ne kadar teklif verdi\u011fine ba\u011fl\u0131 olarak, bu reklamlar organik arama sonu\u00e7lar\u0131 listesinin \u00fcst\u00fcnde, veya alt\u0131nda g\u00f6r\u00fcnebilir.\u00a0 E\u011fer bir \u00fcr\u00fcn reklam\u0131 veriyorsan\u0131z sayfan\u0131n sa\u011f taraf\u0131nda da g\u00f6r\u00fcnme ihtimali vard\u0131r.<\/span><\/p>\n<blockquote><p><strong>Google ile reklam verdi\u011finizde, PPC reklamlar\u0131n\u0131, Gmail ve YouTube gibi ek Google \u00fcr\u00fcnlerinin yan\u0131 s\u0131ra internetteki <i>New York Times<\/i> ve <i>BuzzFeed<\/i> gibi pop\u00fcler medya siteleri de dahil olmak \u00fczere 2 milyondan fazla web sitesinin geni\u015f g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011flar\u0131na yerle\u015ftirme se\u00e7ene\u011finiz de olu\u015fur.\u00a0<\/strong><span style=\"font-weight: 400;\">Ba\u015fka bir deyi\u015fle, Google&#8217;\u0131n PPC arama a\u011f\u0131 reklamlar\u0131 i\u00e7in sahip oldu\u011fu eri\u015fim, neredeyse internetin \u00e7ok b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc kapsar.\u00a0<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sosyal-Medya-Reklamlari\"><\/span><strong>Sosyal Medya Reklamlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PPC reklamc\u0131l\u0131k i\u00e7in di\u011fer ana se\u00e7enek sosyal medyad\u0131r. Ana sosyal medya platformlar\u0131n\u0131n \u00e7o\u011fu, arama motorlar\u0131na benzer bir PPC modeli kullanarak reklam se\u00e7enekleri sunar.\u00a0<\/span><span style=\"font-weight: 400;\">PPC sosyal reklamc\u0131l\u0131\u011f\u0131<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/snapchat-advertising-business-guide\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><span style=\"font-weight: 400;\">Fac<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">book<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\">\u00a0T<\/span><span style=\"font-weight: 400;\">witter<\/span><span style=\"font-weight: 400;\">, ve<\/span><span style=\"font-weight: 400;\">\u00a0Instagram<\/span><span style=\"font-weight: 400;\"> platformlar\u0131nda m\u00fcmk\u00fcnd\u00fcr.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Her sosyal medya platformu bir milyondan fazla kullan\u0131c\u0131ya ev sahipli\u011fi yap\u0131yor dersek (Facebook i\u00e7in bu rakam bir milyardan fazla), bu ki\u015filerin de siteleri g\u00fcnde birka\u00e7 kez ziyaret etti\u011fini varsayarsak,\u00a0<\/span><span style=\"font-weight: 400;\">sosyal PPC reklamc\u0131l\u0131\u011f\u0131\u00a0<\/span><span style=\"font-weight: 400;\"> hedef kitlenize daha fazla ula\u015fabilmek i\u00e7in g\u00fc\u00e7l\u00fc bir se\u00e7enektir.\u00a0<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Bilmeniz-Gereken-PPC-Terimleri\"><\/span><strong>Bilmeniz Gereken PPC Terimleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dijital pazarlamada d\u00fcnyas\u0131nda yayg\u0131n olarak kullan\u0131lan <\/span><span style=\"font-weight: 400;\">dili anlamak<\/span><span style=\"font-weight: 400;\"> gerekmektedir. <strong>PPC ile ilgili bilinmesi gereken baz\u0131 terimler \u015funlard\u0131r:<\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPA-Cost-Per-Action\"><\/span><b>CPA (Cost Per Action)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu,\u00a0<\/span><b>Eylem ba\u015f\u0131na maliyet (EBM) anlam\u0131na gelmektedir<\/b><span style=\"font-weight: 400;\">. Her bir t\u0131klama i\u00e7in \u00f6deme yapmak yerine, e-posta listesine kaydolma veya sat\u0131n alma yapma gibi istenilen i\u015flem ger\u00e7ekle\u015fti\u011fi zaman \u00f6deme yapt\u0131\u011f\u0131n\u0131z ve baz\u0131 PPC platformlar\u0131nda sunulan bir faturaland\u0131rma modelidir. Baz\u0131 durumlarda bu k\u0131saltma, benzer bir terim olan \u201c<strong>edinme ba\u015f\u0131na maliyet<\/strong>\u201d anlam\u0131na da gelebilir, yani kazand\u0131\u011f\u0131n\u0131z her m\u00fc\u015fteri veya yapt\u0131\u011f\u0131n\u0131z her ba\u015far\u0131l\u0131 sat\u0131\u015f i\u00e7in \u00f6deme yapars\u0131n\u0131z.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPC-Cost-Per-Click\"><\/span><b>CPC (Cost Per Click)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu k\u0131saltma,\u00a0<\/span><b>T\u0131klama ba\u015f\u0131na maliyet (TBM) anlam\u0131na gelmektedir<\/b><span style=\"font-weight: 400;\">. PPC (<strong>Pay per Click<\/strong>) teklif modelinde, anahtar kelimelerin ne kadar rekabet\u00e7i olduklar\u0131na ba\u011fl\u0131 olarak bir maliyet de\u011feri atan\u0131r. Dolay\u0131s\u0131yla, belirli bir anahtar kelime i\u00e7in yar\u0131\u015fan \u00e7ok say\u0131da \u015firket varsa, her t\u0131klama i\u00e7in reklam vermek isteyenlerin di\u011fer pop\u00fcler olmayan bir anahtar kelimeye k\u0131yasla daha fazla \u00f6deme yapmas\u0131 beklenmektedir. Hedefledi\u011finiz anahtar kelimeler i\u00e7in ortalama <strong>TBM\u2019yi bilmek, TBM kampanyalar\u0131n\u0131z\u0131 k\u00e2rl\u0131 bir seviyede tutmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/strong>\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPM-Cost-per-Impression\"><\/span><b>CPM (Cost per Impression)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu k\u0131saltma,\u00a0<\/span><b>G\u00f6sterim ba\u015f\u0131na maliyet (GBM) <\/b><span style=\"font-weight: 400;\">veya daha do\u011frusu <strong>bin g\u00f6sterim ba\u015f\u0131na maliyet(BGBM)<\/strong>, anlam\u0131na gelmektedir. G\u00f6r\u00fcn\u00fcrl\u00fck kazanman\u0131n, aksiyon almaya y\u00f6nlendirmeden daha \u00f6nemli oldu\u011fu reklam kampanyalar\u0131nda, \u00e7o\u011fu PPC platformu, her t\u0131klama i\u00e7in \u00f6deme yapmak yerine, reklam\u0131n\u0131z\u0131 g\u00f6r\u00fclme say\u0131s\u0131n\u0131 temel alarak belirlenen \u00f6deme se\u00e7enekleri sunar. <strong>Genellikle \u00e7ok say\u0131da ki\u015fiye eri\u015fme hedefinizin oldu\u011fu durumlarda daha faydal\u0131 bir \u00fccretlendirme \u00e7e\u015fidir.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CTA-Call-to-Action\"><\/span><b>CTA (Call-to-Action)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu k\u0131saltma,\u00a0<\/span><b>Eylem \u00e7a\u011fr\u0131s\u0131 anlam\u0131na gelmektedir<\/b><span style=\"font-weight: 400;\">. T\u00fcm pazarlama t\u00fcrlerinde yayg\u0131n olarak kullan\u0131lan bir terimdir ve PPC&#8217;de de \u00f6nemli bir rol oynar. Yazd\u0131\u011f\u0131n\u0131z her reklam metnine net bir <strong>harekete ge\u00e7irici mesaj<\/strong> eklemek en iyi teknik olarak kabul edilir. Baz\u0131 yayg\u0131n CTA \u00f6rnekleri olarak &#8220;<strong>Daha fazla bilgi edinin<\/strong>&#8221; veya &#8220;<strong>Buraya t\u0131klay\u0131n<\/strong>&#8221; gibi metinler \u00f6rnek verilebilir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CTR-Click-through-rate\"><\/span><b>CTR (Click-through rate)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu k\u0131saltma,\u00a0<\/span><b>T\u0131klama oran\u0131 (TO) anlam\u0131na gelmektedir<\/b><span style=\"font-weight: 400;\">. <strong>G\u00f6sterim say\u0131s\u0131n\u0131n (veya kullan\u0131c\u0131lar\u0131n reklamlar\u0131n\u0131z\u0131 g\u00f6rd\u00fc\u011f\u00fc zamanlar\u0131n), ald\u0131klar\u0131 t\u0131klama say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplanan bir orand\u0131r.<\/strong> Reklamlar\u0131n\u0131z\u0131n ve kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 ve kalitesini belirlemede olduk\u00e7a \u00f6nemlidir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-tail-keywords-Uzun-kuyruklu-anahtar-kelimeler\"><\/span><b>Long-tail keywords (Uzun kuyruklu anahtar kelimeler)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00dccretli search reklam kampanyalar\u0131n\u0131n maliyeti ve ba\u015far\u0131s\u0131, hedeflemeyi se\u00e7ti\u011finiz anahtar kelimeler ve anahtar kelime \u00f6bekleriyle do\u011frudan ilgilidir. <\/span><b>Uzun kuyruklu anahtar kelimeler<\/b> <span style=\"font-weight: 400;\">terimi, daha belirgin ve net olan yani dolay\u0131s\u0131yla geni\u015f anahtar kelimelerden daha az rekabet\u00e7i olan anahtar kelimeleri a\u00e7\u0131klamak i\u00e7in kullan\u0131l\u0131r. \u00d6rne\u011fin, &#8220;<strong>\u00e7i\u00e7ek da\u011f\u0131t\u0131m\u0131<\/strong>&#8221; geni\u015f bir anahtar kelimedir, &#8220;<strong>ayn\u0131 g\u00fcn \u00e7i\u00e7ek da\u011f\u0131t\u0131m\u0131 istanbul be\u015fikta\u015f<\/strong>&#8221; kelime grubu ise hedeflemesi daha az maliyetli olan, ancak yine de alakal\u0131 bir kitleye ula\u015fan uzun kuyruklu bir anahtar kelimeye \u00f6rnek olarak verilebilir.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kalite-Puani\"><\/span><b>Kalite Puan\u0131<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TBM reklamlar\u0131n\u0131n internet sayfalar\u0131na yerle\u015ftirilmeleri iki ana fakt\u00f6re ba\u011fl\u0131d\u0131r: ilki markan\u0131n reklama harcamak istedi\u011fi miktar ve bu markan\u0131n \/ firman\u0131n <\/span><b>\u00a0reklam kalite puan\u0131<\/b><span style=\"font-weight: 400;\">. Arama motoru reklam platformlar\u0131, kullan\u0131c\u0131lar\u0131n arama niyetleriyle ilgili olacak reklamlar\u0131 yay\u0131nlamak isterler; yani reklamverenlerden \u00f6deme alman\u0131n yan\u0131 s\u0131ra iyi bir deneyim sunmaya da de\u011fer verirler. T\u0131klama yapan kullan\u0131c\u0131lar\u0131n TO ve hemen \u00e7\u0131kma oran\u0131 gibi istatistiklerine g\u00f6re g\u00f6sterilen reklamlara bir kalite puan\u0131 verilir. Reklamlar\u0131n\u0131z y\u00fcksek kalitede ise, her t\u0131klama i\u00e7in daha az \u00f6deme yapars\u0131n\u0131z.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Remarketing-Yeniden-pazarlama\"><\/span><b>Remarketing (Yeniden pazarlama)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130nternete her girdi\u011finizde yak\u0131n zamanda g\u00f6r\u00fcnt\u00fcledi\u011finiz bir \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 yeniden g\u00f6r\u00fcyorsan\u0131z, siz de\u00a0<\/span><b>Yeniden pazarlama<\/b><span style=\"font-weight: 400;\">, bazen <\/span><b>yeniden hedefleme<\/b><span style=\"font-weight: 400;\"> de denen, pazarlama stratejisinin hedef kitlesindesiniz demektir. Google&#8217;\u0131n g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131nda, ge\u00e7mi\u015f site ziyaret\u00e7ilerini, web sitenizde g\u00f6r\u00fcnt\u00fcledikleri sayfalara g\u00f6re hedefleyip yeniden pazarlama imkan\u0131 bulunmaktad\u0131r. Bu strateji, ge\u00e7mi\u015f ziyaret\u00e7ilerin ak\u0131llar\u0131nda bulunman\u0131za ve d\u00f6n\u00fc\u015f\u00fcm \u015fans\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ROI-Return-on-Invesment\"><\/span><b>ROI (Return on Invesment)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu k\u0131saltma,\u00a0<\/span><b>yat\u0131r\u0131m getirisi (YG)<\/b><span style=\"font-weight: 400;\"> anlam\u0131na gelen yayg\u0131n olarak kullan\u0131lan ticari bir terimdir. Reklam harcamalar\u0131ndan elde edilen gelir i\u00e7in benzer k\u0131saltma <strong>ROAS<\/strong> ile de kar\u015f\u0131la\u015fabilirsiniz. Harcad\u0131\u011f\u0131n\u0131z miktar\u0131n, reklamlar\u0131n\u0131zdan elde etti\u011finiz yeni gelir miktar\u0131yla nas\u0131l ili\u015fkili oldu\u011funu bulman\u0131z\u0131 sa\u011flar, b\u00f6ylece PPC kampanyalar\u0131n\u0131z\u0131n ger\u00e7ekten i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEM-Search-Engine-Marketing\"><\/span><b>SEM (Search Engine Marketing)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">Bu k\u0131saltma,<\/span><b>\u00a0arama motoru pazarlamas\u0131<\/b><span style=\"font-weight: 400;\"> anlam\u0131na gelen <\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\"> arama motorlar\u0131nda fark yaratmaya odaklanan t\u00fcm dijital pazarlama ve reklam \u00e7al\u0131\u015fmalar\u0131 i\u00e7in ge\u00e7erli bir terimdir. PPC ve SEO, arama motoru sonu\u00e7lar\u0131nda iyi bir yer edinmenin \u00fccretli ve organik stratejilerini i\u00e7erir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO-Search-Engine-Optimization\"><\/span><b>SEO (Search Engine Optimization)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b> <\/b><span style=\"font-weight: 400;\">Bu k\u0131saltma,\u00a0<\/span><a href=\"https:\/\/www.ihs.com.tr\/blog\/yeni-baslayanlar-icin-seo-kilavuzu\/\"><b>Arama motoru optimizasyonu<\/b><\/a> <span style=\"font-weight: 400;\">anlam\u0131na gelmektedir. PPC reklamlar\u0131<strong> Arama Motoru Sonu\u00e7 Sayfalar\u0131nda<\/strong> (<strong>SERP<\/strong>&#8216;te) reklam b\u00f6l\u00fcmlerinde yer kazanman\u0131za yard\u0131mc\u0131 olurken, SEO organik sonu\u00e7larda ilk s\u0131ralarda yer elde etmekle ilgilidir. <strong>SEO, PPC&#8217;den farkl\u0131d\u0131r<\/strong>, ancak birini yapan \u00e7o\u011fu \u015firketin, di\u011feri i\u00e7in de bir stratejiye sahip olmas\u0131 genellikle onlara fayda sa\u011flar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Art\u0131k PPC hakk\u0131nda olduk\u00e7a bilgiye sahipsiniz. Nas\u0131l yap\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131klayan kaynaklara g\u00f6z atarak daha detay bilgiler edinebilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"PPC-Tiklama-Basina-Maliyet-Reklamlari-Kullanmaniz-icin-4-Neden\"><\/span><strong>PPC (T\u0131klama Ba\u015f\u0131na Maliyet) Reklamlar\u0131 Kullanman\u0131z i\u00e7in 4 Neden<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde aralar\u0131ndan se\u00e7im yapabilece\u011finiz \u00e7ok say\u0131da farkl\u0131 pazarlama taktikleri mevcutken, hepsine y\u00f6nelik belirli bir miktarda b\u00fct\u00e7e ve kaynak s\u0131n\u0131r\u0131n\u0131z bulunmaktad\u0131r. PPC elbette tek se\u00e7enek de\u011fildir, ancak iyi bir sonu\u00e7 vermesinden dolay\u0131 en pop\u00fcler dijital pazarlama taktiklerinden biridir.\u00a0<\/span><\/p>\n<p><strong>\u0130\u015fte PPC reklam\u0131 yapman\u0131n d\u00f6rt \u00f6nemli avantaj\u0131:<\/strong><\/p>\n<ol>\n<li><strong> PPC reklamlar\u0131 hedeflenebilir.<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">PPC kanallar\u0131 (hem arama motorlar\u0131 hem de sosyal medya platformlar\u0131), demografik kategoriler ve online t\u00fcketici davran\u0131\u015flar\u0131 gibi fakt\u00f6rlere g\u00f6re reklamlar\u0131n\u0131z\u0131 kimlerin g\u00f6rece\u011fini belirlemenize olanak tan\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn hedef kitlesi, ger\u00e7ekten spor yapan orta ya\u015fl\u0131 kad\u0131nlarsa, PPC platformunuzun hedefleme se\u00e7eneklerini reklamlara yan\u0131t verme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olan ilgili bir kitle olu\u015fturmak i\u00e7in kullanabilirsiniz.\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><strong> PPC reklamlar\u0131yla geni\u015f bir kitleye ula\u015fabilirsiniz.<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">T\u00fcekiye&#8217;deki insanlar\u0131n \u00e7o\u011fu art\u0131k sosyal medya kullan\u0131yor ve \u00e7ok daha fazlas\u0131 ise arama motorlar\u0131n\u0131 kullan\u0131yor. PPC reklamc\u0131l\u0131\u011f\u0131 i\u00e7in ana kanallar, bug\u00fcn \u00e7evrimi\u00e7i platformlardaki ki\u015filerin b\u00fcy\u00fck bir k\u0131sm\u0131na ula\u015fman\u0131za olanak tan\u0131r ve Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131&#8217;n\u0131n, \u0130nternet&#8217;teki t\u00fcm insanlar\u0131n %90&#8217;\u0131ndan fazlas\u0131na ula\u015ft\u0131\u011f\u0131 Google taraf\u0131ndan s\u00f6ylenmektedir.\u00a0<\/span><\/p>\n<p><strong>PPC reklamc\u0131l\u0131\u011f\u0131, interneti kullanan herkesin \u00f6n\u00fcnde markan\u0131z, \u00fcr\u00fcnleriniz ve i\u00e7eri\u011finiz hakk\u0131nda daha fazla bilgi sunman\u0131z\u0131 sa\u011flar.<\/strong><\/p>\n<ol start=\"3\">\n<li><strong> PPC ayr\u0131nt\u0131l\u0131 analitik veriler sunar.<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Yeni ziyaretler ve y\u00fcksek d\u00f6n\u00fc\u015f\u00fcmler sa\u011flaman\u0131n yan\u0131 s\u0131ra, PPC kampanyalar\u0131 ba\u015fka de\u011ferli bir sonu\u00e7 daha \u00fcretir: <strong>zengin analitik veriler.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ekle\u015fen her PPC kampanyas\u0131, kitlenizin kim oldu\u011funu, hangi dili kulland\u0131klar\u0131n\u0131 ve ne t\u00fcr mesajlara yan\u0131t verdiklerini daha iyi anlaman\u0131za yard\u0131mc\u0131 olacak verilerle sonu\u00e7lanacakt\u0131r. Bu bilgiler yaln\u0131zca PPC kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli olarak geli\u015ftirmenize izin vermekle kalmaz, ayn\u0131 zamanda di\u011fer pazarlama aktivitelerinizde de kullan\u0131labilir. PPC \u00e7al\u0131\u015fmalar\u0131n\u0131zdan \u00f6\u011frendikleriniz sayesinde SEO stratejinizi, sosyal medya pazarlaman\u0131z\u0131 ve i\u00e7erik pazarlama stratejinizi g\u00fc\u00e7lendirebilirsiniz.\u00a0\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li><strong> PPC ger\u00e7ek sonu\u00e7lar elde eder.<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Google&#8217;\u0131n belirtti\u011fi rakamlara g\u00f6re<\/span><span style=\"font-weight: 400;\">\u00a0\u015firketler bu platformda harcad\u0131klar\u0131 her 1 dolar i\u00e7in 2 dolar yat\u0131r\u0131m getirisi elde etmektedir. Ba\u015far\u0131 oranlar\u0131n\u0131z, kampanyalar\u0131n\u0131z\u0131n kalitesiyle, do\u011fru kitleyi ve anahtar kelimeleri hedeflemekle ve zaman i\u00e7inde ne kadar iyi takip etti\u011finiz ve gerekli de\u011fi\u015fiklikleri yapt\u0131\u011f\u0131n\u0131zla alakal\u0131d\u0131r. Ancak PPC pazarlama stratejinizi iyi bir \u015fekilde kurgularsan\u0131z, yeni potansiyel m\u00fc\u015fteriler kazanaca\u011f\u0131n\u0131za emin olabilirsiniz.<\/span><\/p>\n<p>Siz de markan\u0131z\u0131 g\u00fc\u00e7lendirmek ad\u0131na PPC reklamlar\u0131n\u0131 tercih edebilir, hizmetlerinizi arama motoru reklamlar\u0131 sayesinde hedefledi\u011finiz kitleye ula\u015ft\u0131rabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPC, Dijital pazarlama uzmanlar\u0131n\u0131n sekt\u00f6rde s\u0131k\u00e7a kulland\u0131\u011f\u0131\u00a0 terimlerden biridir.\u00a0\u00a0 Dijital pazarlamaya yeni ba\u015flayan biri i\u00e7in PPC, SEM, SEO, CTA diye belirtilen k\u0131saltmalar\u0131n&hellip;<\/p>\n","protected":false},"author":3,"featured_media":13215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-13210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13210"}],"version-history":[{"count":4,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13210\/revisions"}],"predecessor-version":[{"id":13214,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13210\/revisions\/13214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/13215"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}