{"id":13263,"date":"2020-06-01T16:29:46","date_gmt":"2020-06-01T14:29:46","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=13263"},"modified":"2020-06-05T14:49:30","modified_gmt":"2020-06-05T12:49:30","slug":"yoast-seo-ayarlari","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/","title":{"rendered":"WordPress Yoast SEO Ayarlar\u0131 ve Kurulum Rehberi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">WordPress ile SEO konusunda herhangi bir tecr\u00fcbeniz olsun ya da olmas\u0131n, birka\u00e7 dakika i\u00e7erisinde benzersiz SEO ayarlamalar\u0131 yapabilirsiniz. Yoast SEO eklentisi, sitenizin ihtiya\u00e7 duyaca\u011f\u0131 temel SEO ayarlar\u0131n\u0131 herkesin anlayabilece\u011fi, basit ayarlar ile uygulama \u015fans\u0131 sunan \u00fccretsiz bir eklenti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z <\/span><b>Yoast SEO eklentisi kurulumu ve ayarlar\u0131<\/b><span style=\"font-weight: 400;\"> ile web <\/span><span style=\"font-weight: 400;\">siteleriniz i\u00e7in eksiksiz SEO \u00e7\u00f6z\u00fcm\u00fcne nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 detayl\u0131 olarak anlatt\u0131k.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu rehberde WordPress SEO kurulumu neden yap\u0131lmad\u0131r? detayl\u0131 bir \u015fekilde ele alacak, Yoast SEO ayarlar\u0131 nas\u0131l yap\u0131l\u0131r ad\u0131m ad\u0131m g\u00f6z ataca\u011f\u0131z.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f50bf6d74d3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69f50bf6d74d3\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-SEO-Nedir\" >Yoast SEO Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#WordPress-SEO-Kurulumu-Neden-Gerekli\" >WordPress SEO Kurulumu Neden Gerekli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-SEO-Kurulumu\" >Yoast SEO Kurulumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-SEO-Ayarlari\" >Yoast SEO Ayarlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-SEO-Genel-Ayarlar\" >Yoast SEO Genel Ayarlar<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Genel-Yoast-Dashboard-Baslangic-Ayarlari\" >Genel: Yoast Dashboard (Ba\u015flang\u0131\u00e7) Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Genel-Yoast-Features-Ozellikler-Ayarlari\" >Genel: Yoast Features (\u00d6zellikler) Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Genel-Webmaster-Tools-Web-Yoneticisi-Araclari-Ayarlari\" >Genel: Webmaster Tools (Web Y\u00f6neticisi Ara\u00e7lar\u0131) Ayarlar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-SEO-Arama-Gorunurlugu-Search-Appearance-Ayarlari\" >Yoast SEO Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (Search Appearance) Ayarlar\u0131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Arama-Gorunurlugu-Genel-Ayarlar\" >Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Genel Ayarlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Arama-Gorunurlugu-Icerik-Turleri-Ayarlari\" >Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: \u0130\u00e7erik T\u00fcrleri Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Arama-Gorunurlugu-Ortam-Ayarlari\" >Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Ortam Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Arama-Gorunurlugu-Kategoriler-Ayarlari\" >Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Kategoriler Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Arama-Gorunurlugu-Arsivler-Ayarlari\" >Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Ar\u015fivler Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Arama-Gorunurlugu-Yol-Haritasi-Breadcrumb-Ayarlari\" >Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Yol Haritas\u0131 (Breadcrumb) Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Arama-Gorunurlugu-RSS-Ayarlari\" >Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: RSS Ayarlar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-SEO-Sosyal-Social-Ayarlari\" >Yoast SEO Sosyal (Social) Ayarlar\u0131<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Sosyal-Hesaplar\" >Sosyal: Hesaplar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Sosyal-Facebook\" >Sosyal: Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Sosyal-Twitter\" >Sosyal: Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Sosyal-Pinterest\" >Sosyal: Pinterest<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-SEO-Araclar-Menusu\" >Yoast SEO Ara\u00e7lar Men\u00fcs\u00fc<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Araclar-Iceri-Al-Disari-Aktar-Ayarlari\" >Yoast Ara\u00e7lar: \u0130\u00e7eri Al \/ D\u0131\u015far\u0131 Aktar Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Araclar-Dosya-Duzenleyicisi-Ayarlari\" >Yoast Ara\u00e7lar: Dosya D\u00fczenleyicisi Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Araclar-Toplu-Duzenleyici-Ayarlari\" >Yoast Ara\u00e7lar: Toplu D\u00fczenleyici Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Araclar-Metin-Baglanti-Sayaci-Ayarlari\" >Yoast Ara\u00e7lar: Metin Ba\u011flant\u0131 Sayac\u0131 Ayarlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ihs.com.tr\/blog\/yoast-seo-ayarlari\/#Yoast-Araclar-SEO-Data-Ayarlari\" >Yoast Ara\u00e7lar: SEO Data Ayarlar\u0131<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Yoast-SEO-Nedir\"><\/span><strong>Yoast SEO Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Yoast SEO<\/b><span style=\"font-weight: 400;\">, WordPress ile in\u015fa edilmi\u015f internet siteleri i\u00e7in geli\u015ftirilmi\u015f olan benzersiz bir SEO eklentisidir. Eklenti i\u00e7erisinde yerle\u015fik olarak sunulan bir\u00e7ok SEO arac\u0131 ve \u00f6zelli\u011fi ile internet siteniz i\u00e7in kapsaml\u0131 bir \u00e7al\u0131\u015fma imk\u00e2n\u0131 sunar. Eklentinin sunmu\u015f oldu\u011fu \u00f6zelliklerden \u00f6ne \u00e7\u0131kanlar;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yaz\u0131lar\u0131n\u0131z i\u00e7in benzersiz SEO ba\u015fl\u0131klar\u0131 ve Meta a\u00e7\u0131klamalar\u0131 belirleme,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google arama sonu\u00e7lar\u0131nda \u201cSnippet \u00d6nizleme\u201d \u00f6zelli\u011fini kullanabilme,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Odak anahtar kelime belirleyerek anl\u0131k test edebilme,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sayfa, ar\u015fiv ve di\u011fer g\u00f6nderilerinizi \u201cNoindex\u201d ve \u201cNofollow\u201d olarak belirleyebilme,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Teman\u0131za \u201cSchema.org\u201d uyumlu Breadcrump \u00f6zelli\u011fi eklemenizi sa\u011flar,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">XML Sitemap olu\u015fturman\u0131z\u0131 sa\u011flar,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.htacess ve robots.txt dosyalar\u0131n\u0131 d\u00fczenleme imk\u00e2n\u0131,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google, Yahoo ve Bing Web Y\u00f6neticisi Ara\u00e7lar\u0131n\u0131 kolayca do\u011frulama \u00f6zelli\u011fi,<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">135 Milyonun \u00fczerinde indirilme say\u0131s\u0131na ula\u015fmay\u0131 ba\u015faran Yoast SEO, aktif olarak 5 milyonun \u00fczerinde internet sitesi taraf\u0131ndan tercih ediliyor. Tamamen \u00fccretsiz olarak eri\u015febilece\u011finiz bu \u00f6zelliklerin yan\u0131 s\u0131ra geli\u015fmi\u015f birka\u00e7 \u00f6zelli\u011fe ise Premium (\u00fccretli) s\u00fcr\u00fcmde eri\u015febilirsiniz.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"WordPress-SEO-Kurulumu-Neden-Gerekli\"><\/span><strong>WordPress SEO Kurulumu Neden Gerekli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>WordPress SEO<\/b><span style=\"font-weight: 400;\">, internet sitenizin trafi\u011fini art\u0131rmak i\u00e7in uygulayabilece\u011finiz baz\u0131 teknik ve stratejilerin yer ald\u0131\u011f\u0131 bir nevi reklam \u00e7al\u0131\u015fmas\u0131d\u0131r. SEO web sitenizin Google ve benzeri arama motorlar\u0131n\u0131n sonu\u00e7lar sayfas\u0131nda s\u0131ralama almas\u0131na, ayn\u0131 zamanda da\u00a0 Google ve di\u011fer arama motorlar\u0131 \u00fczerinden gelen \u201corganik\u201d olarak adland\u0131r\u0131lan web site trafi\u011finizin artmas\u0131n\u0131 sa\u011flar. Bu da web sitenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ar<\/span><span style=\"font-weight: 400;\">tt\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do\u011fru bir yap\u0131land\u0131rma ve SEO \u00e7al\u0131\u015fmas\u0131 ile birlikte zorlu rakiplerinizin \u00f6n\u00fcne ge\u00e7mek d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha kolay olabilir. \u0130\u00e7eriklerinizi okuyup\/analiz etmek i\u00e7in ziyaret eden arama motorlar\u0131na ait botlar; optimize edilmi\u015f sayfalar\u0131n i\u00e7eri\u011fini anlayabilmektedir. Bu sayede i\u00e7eri\u011finizle ilgili aramalarda sayfan\u0131z\u0131 \u00fcst s\u0131ralara ta\u015f\u0131yarak ziyaret\u00e7ilerin web sitenize y\u00f6nlendirilmesini sa\u011flarlar.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yoast-SEO-Kurulumu\"><\/span><strong>Yoast SEO Kurulumu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>WordPress Yoast SEO ayarlar\u0131n\u0131n<\/b><span style=\"font-weight: 400;\"> nas\u0131l yap\u0131land\u0131r\u0131laca\u011f\u0131na dair detayl\u0131 anlat\u0131m\u0131m\u0131z \u00f6ncesinde eklentinin kurulumunu hen\u00fcz ger\u00e7ekle\u015ftirmeyenler i\u00e7in k\u0131sa bir anlat\u0131ma yer vermek istedik. Eklenti kurulum i\u015flemleri hakk\u0131nda detayl\u0131 bir anlat\u0131m i\u00e7in <\/span><a href=\"https:\/\/www.ihs.com.tr\/blog\/wordpress-eklenti-kurma-rehberi\/\"><b>WordPress Eklenti Kurma Rehberi<\/b><\/a><span style=\"font-weight: 400;\"> ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.<\/span><\/p>\n<p><b>Yoast SEO Kurulumu<\/b><span style=\"font-weight: 400;\"> i\u00e7in \u00f6ncelikle WordPress y\u00f6netim panelinizi a\u00e7mal\u0131 ve sol tarafta yer alan y\u00f6nlendirme men\u00fcs\u00fcn\u00fc kullanarak \u201c<strong>Eklentiler &gt; Yeni Ekle<\/strong>\u201d sayfas\u0131n\u0131 a\u00e7mal\u0131s\u0131n\u0131z. Daha sonras\u0131nda;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\u00e7\u0131lacak sayfan\u0131n sa\u011f \u00fcst\u00fcnde yer alan arama kutucu\u011funa \u201c<\/span><b>Yoast SEO<\/b><span style=\"font-weight: 400;\">\u201d yazarak aramay\u0131 ger\u00e7ekle\u015ftirin. Arama sonu\u00e7lar\u0131 aras\u0131nda ilk s\u0131rada \u00e7\u0131kan (\u00e7o\u011fu zaman) \u201c<strong>Yoast SEO<\/strong>\u201d isimli eklentinin yan\u0131nda yer alan \u201c<\/span><b>Hemen Y\u00fckle<\/b><span style=\"font-weight: 400;\">\u201d butonuna t\u0131klay\u0131n.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13266\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-nasil-kurulur-1.jpg\" alt=\"yoast-seo-nasil-kurulur-1\" width=\"1000\" height=\"225\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-nasil-kurulur-1.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-nasil-kurulur-1-300x68.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-nasil-kurulur-1-585x132.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Y\u00fckleme i\u015fleminin tamamlanmas\u0131n\u0131n ard\u0131ndan (genellikle 1 dakikadan k\u0131sa s\u00fcrer) beliren \u201c<\/span><b>Etkinle\u015ftir<\/b><span style=\"font-weight: 400;\">\u201d butonuna t\u0131klay\u0131n.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13267\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-nasil-kurulur-2.jpg\" alt=\"yoast-seo-nasil-kurulur-2\" width=\"811\" height=\"293\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-nasil-kurulur-2.jpg 811w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-nasil-kurulur-2-300x108.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-nasil-kurulur-2-585x211.jpg 585w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tebrikler, <\/span><b>Yoast SEO Kurulumu<\/b><span style=\"font-weight: 400;\"> tamamland\u0131. Art\u0131k eklenti ile ilgili \u00f6ne \u00e7\u0131kan ayarlamalar\u0131 nas\u0131l yapaca\u011f\u0131n\u0131za g\u00f6z atabilirsiniz.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Yoast-SEO-Ayarlari\"><\/span><strong>Yoast SEO Ayarlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WordPress siteniz i\u00e7in geli\u015fmi\u015f \u00f6zellikler sunan Yoast SEO, varsay\u0131lan olarak gelen onlarca ince ayar\u0131 nedeniyle sitenizi ba\u015ftan a\u015fa\u011f\u0131ya yap\u0131land\u0131rman\u0131za imk\u00e2n tan\u0131r. Yapaca\u011f\u0131n\u0131z yanl\u0131\u015f bir yap\u0131land\u0131rma sitenizin s\u0131ralamalarda geri d\u00fc\u015fmesine dahi neden olabilir. Bu nedenle bu ayarlamalar\u0131 kendi ba\u015f\u0131n\u0131za yapacak kadar tecr\u00fcbeli de\u011filseniz <\/span><b>Yoast SEO ayarlar\u0131<\/b><span style=\"font-weight: 400;\"> i\u00e7in olu\u015fturdu\u011fumuz rehberi inceleyebilirsiniz.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yoast-SEO-Genel-Ayarlar\"><\/span><strong>Yoast SEO Genel Ayarlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Eklenti kurulumu sonras\u0131nda sizi kar\u015f\u0131layacak ilk ekran genel ayarlard\u0131r. Genel ayarlar ile ilgili sayfaya ula\u015fmak i\u00e7in eklentiyi etkinle\u015ftirmeniz ard\u0131ndan sol men\u00fcden \u201c<\/span><b>SEO &gt; Genel<\/b><span style=\"font-weight: 400;\">\u201d ba\u015fl\u0131\u011f\u0131na giri\u015f yapmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Genel-Yoast-Dashboard-Baslangic-Ayarlari\"><\/span><strong><i>Genel: Yoast Dashboard (Ba\u015flang\u0131\u00e7) Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Bu ekranda Yoast, internet sitenizle ilgili kar\u015f\u0131la\u015f\u0131lan genel SEO problemlerine ve baz\u0131 bildirimleri sizinle payla\u015f\u0131yor. Bu sayfa arac\u0131l\u0131\u011f\u0131yla do\u011frudan bir ayarlama &amp; m\u00fcdahale i\u015flemi ger\u00e7ekle\u015ftirilmemektedir. Belirli aral\u0131klarla bu sayfay\u0131 ziyaret ederek yeni bir bildirim ya da problemin olup\/olmad\u0131\u011f\u0131n\u0131 kontrol edebilirsiniz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13275\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-dashboard.jpg\" alt=\"yoast-seo-ayarlari-genel-dashboard\" width=\"1502\" height=\"615\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-dashboard.jpg 1502w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-dashboard-300x123.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-dashboard-1024x419.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-dashboard-1170x479.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-dashboard-585x240.jpg 585w\" sizes=\"(max-width: 1502px) 100vw, 1502px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Genel-Yoast-Features-Ozellikler-Ayarlari\"><\/span><strong><i>Genel: Yoast Features (\u00d6zellikler) Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Yoast SEO eklentisinin en \u00f6nemli ayarlar\u0131n\u0131n yer ald\u0131\u011f\u0131 b\u00f6l\u00fcm Features (\u00d6zellikler) men\u00fcs\u00fc. Bu men\u00fcde temel &amp; geli\u015fmi\u015f baz\u0131 \u00f6zellikleri aktif ya da pasif konuma getirebiliyorsunuz. G\u00fcncel bir Yoast s\u00fcr\u00fcm\u00fcn\u00fcn kurulumunu ger\u00e7ekle\u015ftirdi\u011finiz takdirde bu ayarlar\u0131n t\u00fcm\u00fc aktif olarak gelecektir. Bu \u00f6zelliklerin hepsinin \u201cA\u00e7\u0131k\u201d olarak kalmas\u0131 siteniz i\u00e7in faydal\u0131 olacakt\u0131r. Bunlar\u0131n ne anlama geldi\u011fini &amp; ne i\u015fe yarad\u0131klar\u0131n\u0131 k\u0131saca inceleyelim.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13276\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-features.jpg\" alt=\"yoast-seo-ayarlari-genel-features\" width=\"1125\" height=\"1435\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-features.jpg 1125w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-features-235x300.jpg 235w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-features-803x1024.jpg 803w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-features-585x746.jpg 585w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/p>\n<p><b>Seo Analizi (Seo analysis)<\/b><span style=\"font-weight: 400;\">: Yoast taraf\u0131ndan sunulan en ba\u015far\u0131l\u0131 \u00f6zelliklerden birisi. Yaz\u0131 olu\u015fturma esnas\u0131nda metin giri\u015f alan\u0131n\u0131n alt\u0131nda belirecek bir analiz \u00e7ubu\u011fu i\u00e7eri\u011finizi g\u00f6zden ge\u00e7irmenize imk\u00e2n tan\u0131yacak. Bu alanda yer alan ipu\u00e7lar\u0131n\u0131 takip ederek i\u00e7eri\u011finizi arama motorlar\u0131na uygun bir \u015fekilde optimize edebilirsiniz.<\/span><\/p>\n<p><b>Okunabilirlik Analizi (Readability analysis)<\/b><span style=\"font-weight: 400;\">: Olu\u015fturmu\u015f oldu\u011funuz i\u00e7eri\u011fi yay\u0131na almadan \u00f6nce bir okur &amp; ziyaret\u00e7i g\u00f6z\u00fcyle i\u00e7eri\u011finizin ne kadar okunabilir oldu\u011funu g\u00f6zden ge\u00e7iren bir \u00f6zellik. Bu \u00f6zellik sayesinde i\u00e7eri\u011finizin okunabilirli\u011fini art\u0131rmak i\u00e7in metin giri\u015f alan\u0131n\u0131n hemen alt\u0131nda yer alacak ipu\u00e7lar\u0131n\u0131 g\u00f6zden ge\u00e7irebilirsiniz.<\/span><\/p>\n<p><b>K\u00f6\u015fe Ta\u015f\u0131 \u0130\u00e7eri\u011fi (Cornerstone Content)<\/b><span style=\"font-weight: 400;\">: Yoast taraf\u0131ndan sunulan yeni ve \u00f6ne \u00e7\u0131kan \u00f6zelliklerden birisi \u201cCornerstone Content\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu \u00f6zellik k\u0131saca de\u011finip ge\u00e7ilemeyecek kadar geni\u015f bir anlam ifade etse de m\u00fcmk\u00fcn oldu\u011funca anla\u015f\u0131l\u0131r bir \u015fekilde \u00f6zetlemeye \u00e7al\u0131\u015faca\u011f\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00f6zellik siteniz i\u00e7erisinde yay\u0131na alm\u0131\u015f oldu\u011funuz baz\u0131 i\u00e7eriklerin daha de\u011ferli oldu\u011funu ve sitenizin temelinin bu i\u00e7erikler \u00fczerine kurulu oldu\u011funu belirtmeniz i\u00e7in kullan\u0131l\u0131yor. Peki, bu ne anlama geliyor? Yay\u0131na ald\u0131\u011f\u0131n\u0131z internet siteniz belirli birka\u00e7 konu \u00fczerine i\u00e7erik payla\u015f\u0131m\u0131 &amp; hizmeti sunuyor ise bu anahtar kelimelere odaklanman\u0131za yard\u0131mc\u0131 oluyor. \u00d6rne\u011fin, IHS Telekom olarak; <\/span><a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/\"><span style=\"font-weight: 400;\">Hosting<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ihs.com.tr\/domain\/alan-adi-domain-tescili.html\"><span style=\"font-weight: 400;\">Domain<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/bulut-sunucu.html\"><span style=\"font-weight: 400;\">Cloud Sunucu<\/span><\/a><span style=\"font-weight: 400;\"> ba\u015fta olmak \u00fczere bar\u0131nd\u0131rma \u00e7\u00f6z\u00fcmleri \u00fczerine yo\u011funla\u015fm\u0131\u015f bir hizmet sunuyoruz. Sunmu\u015f oldu\u011fumuz t\u00fcm bu hizmetler aras\u0131nda \u00f6ne \u00e7\u0131kan 3-4 hizmeti \u201cCornerstone Content\u201d olarak belirliyoruz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u00f6\u015fe Ta\u015f\u0131 \u0130\u00e7eri\u011fi olarak belirlemi\u015f oldu\u011fumuz bu hizmetler; olu\u015fturmu\u015f oldu\u011fumuz SEO stratejilerimizde \u00f6nemli bir g\u00f6revi \u00fcstleniyor. Rekabetin yo\u011fun oldu\u011fu alanlarda dahi sunmu\u015f oldu\u011fumuz hizmetler aras\u0131nda \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131 Google\u2019a do\u011fru bir \u015fekilde iletilmesini sa\u011fl\u0131yor.<\/span><\/p>\n<p><b>Metin Ba\u011flant\u0131s\u0131 Sayac\u0131 (Text Link Counter)<\/b><span style=\"font-weight: 400;\">: Ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7erisinde Yoast\u2019a dahil edilen bu \u00f6zellik; yaz\u0131 i\u00e7inde kullan\u0131lan site i\u00e7i ve site d\u0131\u015f\u0131 ba\u011flant\u0131 say\u0131lar\u0131n\u0131 g\u00f6rmenizi sa\u011flar. Bu \u00f6zellik kuvvetli i\u00e7 ba\u011flant\u0131lar olu\u015fturman\u0131z ve d\u0131\u015far\u0131ya y\u00f6nlendirilen ba\u011flant\u0131lar\u0131n kontrol alt\u0131na al\u0131nmas\u0131nda \u00f6nemli bir rol \u00fcstlenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u0131f\u0131r kurulum yap\u0131lmam\u0131\u015f, mevcutta yay\u0131na devam eden bir WordPress sitesi \u00fczerine <\/span><b>Yoast SEO kurulumu<\/b><span style=\"font-weight: 400;\"> ger\u00e7ekle\u015ftirildi ise; Ara\u00e7lar b\u00f6l\u00fcm\u00fc alt\u0131nda yer alan \u201cCount Links\u201d butonuna t\u0131klaman\u0131z gerekmektedir. Bu sayede eklentinin ge\u00e7mi\u015fte payla\u015fm\u0131\u015f oldu\u011funuz yaz\u0131lar\u0131n i\u00e7eri\u011fini tarayarak, ba\u011flant\u0131 say\u0131lar\u0131n\u0131 analiz etmesini sa\u011flayabilirsiniz.<\/span><\/p>\n<p><b>XML Site Haritalar\u0131 (XML Sitemaps)<\/b><span style=\"font-weight: 400;\">: Yoast taraf\u0131ndan sitenizde yer alan sayfa ve i\u00e7eriklerle ilgili arama motorlar\u0131na sunulacak bir site haritas\u0131 olu\u015fturulmas\u0131n\u0131 isteyip\/istemedi\u011finize dair ayar. Yoast taraf\u0131ndan olu\u015fturulan site haritalar\u0131 ile ilgili geli\u015fmi\u015f ayarlar\u0131 \u201c<\/span><b>Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (Search Appearance)<\/b><span style=\"font-weight: 400;\">\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda g\u00f6rebilirsiniz.<\/span><\/p>\n<p><b>Ryte Entegrasyonu (Ryte integration)<\/b><span style=\"font-weight: 400;\">: Bu \u00f6zellik Yoast\u2019\u0131n sitenizi her g\u00fcn d\u00fczenli olarak kontrol etmesini sa\u011flar. Sitenizin indexlenebilir olup\/olmad\u0131\u011f\u0131 bu \u00f6zellik sayesinde takip edilebilir. Sitenizin her zaman indexlenebilir oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Bu nedenle bu \u00f6zelli\u011fin \u201cAktif\u201d oldu\u011fundan emin olun.<\/span><\/p>\n<p><b>Y\u00f6netim \u00c7ubu\u011fu Men\u00fcs\u00fc (Admin Bar Menu)<\/b><span style=\"font-weight: 400;\">: Bu \u00f6zelli\u011fin aktif ya da pasif olmas\u0131 SEO performans\u0131n\u0131z\u0131 do\u011frudan etkilemeyecektir. Y\u00f6netici hesab\u0131yla giri\u015f yap\u0131ld\u0131\u011f\u0131 takdirde \u00fcst tarafta yer alan \u00e7ubukta Yoast SEO bildirim ve problem uyar\u0131lar\u0131na dair bir alan olmas\u0131n\u0131 isteyip\/istemedi\u011finize ba\u011fl\u0131 olarak kapat\u0131labilir.<\/span><\/p>\n<p><b>G\u00fcvenlik: Yazarlar \u0130\u00e7in Geli\u015fmi\u015f Ayarlar\u0131 Gizle (Security: No Advanced Settings for Authors)<\/b><span style=\"font-weight: 400;\">: Bu \u00f6zellik sitenizle ilgili geli\u015fmi\u015f Yoast SEO ayarlar\u0131na eri\u015fim yetkisini kime vermek istedi\u011finizi belirtmektedir. Bu \u00f6zelli\u011fi \u201cAktif\u201d olarak tutman\u0131z, sitenizde sizin d\u0131\u015f\u0131n\u0131zda yer alan \u201cYazar\/Edit\u00f6r\u201d yetkisine sahip kullan\u0131c\u0131lar\u0131n; noindex ve kanonik gibi geli\u015fmi\u015f ayarlar\u0131 yapmas\u0131n\u0131 engelleyecektir. Bu nedenle aktif olarak kalmas\u0131 \u00f6nemlidir.<\/span><\/p>\n<p><b>REST API: Head Endpoint<\/b><span style=\"font-weight: 400;\">: Yoast SEO taraf\u0131ndan sunulan REST API, belirli bir ba\u011flant\u0131 i\u00e7in ihtiya\u00e7 duyulan t\u00fcm meta verilerinin sunulmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Genel-Webmaster-Tools-Web-Yoneticisi-Araclari-Ayarlari\"><\/span><strong><i>Genel: Webmaster Tools (Web Y\u00f6neticisi Ara\u00e7lar\u0131) Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Hemen hemen t\u00fcm pop\u00fcler arama motorlar\u0131 geli\u015ftirmi\u015f olduklar\u0131 \u201cWeb Y\u00f6netici Ara\u00e7lar\u0131\u201d \u00fczerinden site y\u00f6neticilerinin site ve sayfalar\u0131n\u0131 tan\u0131tmalar\u0131na izin veriyor. Bu ara\u00e7lar site sahipli\u011finizi do\u011frulamak i\u00e7in sizden belirli bir kod par\u00e7as\u0131n\u0131 sitenize yerle\u015ftirmenizi isteyecektir. Bu kodlar\u0131 sitenize yerle\u015ftirme i\u015flemini basitle\u015ftirmek i\u00e7in Yoast SEO taraf\u0131ndan bu men\u00fc olu\u015fturulmu\u015ftur. Arama motorlar\u0131 taraf\u0131ndan sunulan web y\u00f6neticisi ara\u00e7lar\u0131na ula\u015fmak i\u00e7in a\u015fa\u011f\u0131daki ba\u011flant\u0131lar\u0131 kullanabilirsiniz;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google Web Y\u00f6neticisi Arac\u0131<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.bing.com\/toolbox\/webmaster\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Bing Web Y\u00f6neticisi Arac\u0131<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/webmaster.yandex.com.tr\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Yandex Web Y\u00f6neticisi Arac\u0131<\/span><\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13277\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-webmaster-tools.jpg\" alt=\"yoast-seo-ayarlari-genel-webmaster-tools\" width=\"1008\" height=\"735\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-webmaster-tools.jpg 1008w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-webmaster-tools-300x219.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-genel-webmaster-tools-585x427.jpg 585w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yoast-SEO-Arama-Gorunurlugu-Search-Appearance-Ayarlari\"><\/span><strong>Yoast SEO Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (Search Appearance) Ayarlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Yoast SEO ayarlar\u0131<\/b><span style=\"font-weight: 400;\"> alt\u0131nda dikkatli bir \u015fekilde takip etmeniz gereken, \u00f6nemli ayarlar\u0131n yer ald\u0131\u011f\u0131 \u201cArama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc\u201d b\u00f6l\u00fcm\u00fc kendi i\u00e7erisinde baz\u0131 alt sayfalara ayr\u0131lmakta. Genellikle kurulumla birlikte gelen varsay\u0131lan ayarlar WordPress siteleriniz i\u00e7in en ideal ayarlar\u0131 i\u00e7erecektir. Fakat bu ayarlar\u0131n ne anlama geldi\u011fini bilmek, \u00f6zel SEO stratejileri olu\u015fturma konusunda size yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Arama-Gorunurlugu-Genel-Ayarlar\"><\/span><strong><i>Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Genel Ayarlar<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ayarlar\u0131 web sitenizin ilgili sayfalar\u0131n\u0131n arama sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnmesine karar verdi\u011finiz aland\u0131r. Basit birka\u00e7 d\u00fczenlemeyle arama sonu\u00e7 sayfas\u0131nda sayfa bilgilerinin nas\u0131l g\u00f6r\u00fcnece\u011fini ayarlayabilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13279\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-genel.jpg\" alt=\"yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-genel\" width=\"796\" height=\"1473\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-genel.jpg 796w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-genel-162x300.jpg 162w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-genel-553x1024.jpg 553w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-genel-585x1083.jpg 585w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/p>\n<p><b>#1 Ba\u015fl\u0131k Ayrac\u0131<\/b><span style=\"font-weight: 400;\">: Arama sonu\u00e7lar\u0131nda sayfa ba\u015fl\u0131\u011f\u0131 ile site ad\u0131n\u0131z\u0131 ay\u0131rmak i\u00e7in kullan\u0131lacak. \u00d6rne\u011fin; Hakk\u0131m\u0131zda \u2013 IHS Telekom. Bu ayar\u0131n SEO \u00e7al\u0131\u015fman\u0131za bir etkisi olmayacakt\u0131r.<\/span><\/p>\n<p><b>#2 Ana Sayfa<\/b><span style=\"font-weight: 400;\">: Ana sayfan\u0131z klasik WordPress Ayarlar sayfas\u0131 \u00fczerinde \u201cEn son yaz\u0131lar\u0131n\u0131z\u201d \u015feklinde belirtilmi\u015f ise bu alan resimde g\u00f6r\u00fcnt\u00fclenen \u015fekilde olacakt\u0131r. E\u011fer ana sayfan\u0131z yerine bir sayfan\u0131z\u0131 \u00f6ne \u00e7\u0131karmay\u0131 tercih ediyorsan\u0131z bu b\u00f6l\u00fcm g\u00f6r\u00fcnt\u00fclenmeyecektir. \u00d6ne \u00e7\u0131kar\u0131lan bir sayfa i\u00e7in bu ayarlar\u0131 yapmak isterseniz ilgili sayfan\u0131n d\u00fczenleme ekran\u0131na giri\u015f yapman\u0131z yeterli olacakt\u0131r.<\/span><\/p>\n<p><b>SEO Ba\u015fl\u0131\u011f\u0131 (SEO Title)<\/b><span style=\"font-weight: 400;\">: Ana sayfan\u0131z\u0131n arama motorlar\u0131nda hangi ba\u015fl\u0131k &amp; \u015fablon ile g\u00f6r\u00fcnt\u00fclenece\u011fini belirlemenize yard\u0131mc\u0131 olur. Resimde g\u00f6rebilece\u011finiz \u015fekilde varsay\u0131lan olarak gelen ayarlamay\u0131 kullanman\u0131z en iyi deneyimi elde etmenizi sa\u011flayacakt\u0131r. Varsay\u0131lan \u201c%%sitename%% %%page%% %%sep%% %%sitedesc%%\u201d ya da resimde g\u00f6r\u00fcnt\u00fcledi\u011finiz \u015fekliyle \u201cSite Title, Page, Separator, Tagline\u201d \u015fu \u015fekilde bir sonu\u00e7 sunacakt\u0131r; Site Ad\u0131 \u2013 Slogan. Ba\u015fl\u0131k ayrac\u0131 olarak \u201ctire \u2013\u201c kullanm\u0131yorsan\u0131z aradaki i\u015faret belirlemi\u015f oldu\u011funuz ayra\u00e7 olacakt\u0131r.<\/span><\/p>\n<p><b>Meta A\u00e7\u0131klamas\u0131 (Meta Description)<\/b><span style=\"font-weight: 400;\">: Ana sayfan\u0131z i\u00e7in arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenecek a\u00e7\u0131klamay\u0131 bu alana girmelisiniz. Bu b\u00f6l\u00fcmde 160 karakteri ge\u00e7meyecek \u015fekilde ana sayfan\u0131z ve sitenizi anlatan k\u0131sa, anahtar kelime i\u00e7eren bir a\u00e7\u0131klama kullanmal\u0131s\u0131n\u0131z. A\u015fa\u011f\u0131da \u00f6rnek bir arama sonucunu g\u00f6rebilirsiniz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13268\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/ihs-arama-sonucu.jpg\" alt=\"ihs-arama-sonucu\" width=\"895\" height=\"141\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/ihs-arama-sonucu.jpg 895w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/ihs-arama-sonucu-300x47.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/ihs-arama-sonucu-585x92.jpg 585w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/p>\n<p><b>#3 Knowledge Graph &amp; Schema.org<\/b><span style=\"font-weight: 400;\">: Bu b\u00f6l\u00fcme Google ve di\u011fer arama motorlar\u0131 taraf\u0131ndan siteniz ile ilgili do\u011fru bir de\u011ferlendirme sunulmas\u0131 i\u00e7in gerekli baz\u0131 bilgilerin giri\u015fini sa\u011flaman\u0131z gerekiyor. Yapt\u0131\u011f\u0131n\u0131z baz\u0131 Google arama sonu\u00e7lar\u0131n\u0131n sa\u011f b\u00f6l\u00fcm\u00fcnde yer alan bilgi kutucuklar\u0131 dikkatinizi \u00e7ekmi\u015f olmal\u0131. Google\u2019\u0131n geli\u015ftirmi\u015f oldu\u011fu \u00f6zel algoritma uygun g\u00f6rd\u00fc\u011f\u00fc sayfa ve arama terimleri i\u00e7in bu tarz bir bilgi kart\u0131 olu\u015fturmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firma (Organization) se\u00e7imi yap\u0131lmas\u0131 halinde firma isminiz ve logonuzu se\u00e7meniz gerekmekte. Ki\u015fi (Person) se\u00e7ene\u011fini se\u00e7erseniz ad\u0131n\u0131z\u0131 girerek avatar\u0131n\u0131z\u0131 se\u00e7meniz gerekiyor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Arama-Gorunurlugu-Icerik-Turleri-Ayarlari\"><\/span><strong><i>Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: \u0130\u00e7erik T\u00fcrleri Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Bu b\u00f6l\u00fcmde sitenizde payla\u015f\u0131m yapt\u0131\u011f\u0131n\u0131z yaz\u0131lar ve olu\u015fturdu\u011funuz sayfalar\u0131n temel SEO ayarlar\u0131na m\u00fcdahale edebilirsiniz. <\/span><b>Yoast SEO ayarlar\u0131<\/b><span style=\"font-weight: 400;\"> aras\u0131nda en kritik b\u00f6lge buras\u0131d\u0131r. Hem yaz\u0131lar hem de sayfalar i\u00e7in gerekli tavsiye etti\u011fimiz ayarlar resimde g\u00f6sterilmi\u015ftir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13269\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-icerik-turleri.jpg\" alt=\"yoast-seo-ayarlari-arama-gorunurlugu-icerik-turleri\" width=\"791\" height=\"1554\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-icerik-turleri.jpg 791w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-icerik-turleri-153x300.jpg 153w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-icerik-turleri-521x1024.jpg 521w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-icerik-turleri-782x1536.jpg 782w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-icerik-turleri-585x1149.jpg 585w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><b>Yaz\u0131lar\/Sayfalar arama sonu\u00e7lar\u0131nda g\u00f6sterilsin mi?<\/b><span style=\"font-weight: 400;\">: E\u011fer sitenizde yer alan sayfa ve yaz\u0131lar\u0131n arama sonu\u00e7lar\u0131nda g\u00f6sterilmesini istiyorsan\u0131z bu se\u00e7enek \u201cEvet\u201d olarak se\u00e7ilmeli. Bu \u00f6zellik aktif oldu\u011fu s\u00fcrece arama motorlar\u0131 i\u00e7eriklerinizi indexlemeye devam edecektir. E\u011fer bu se\u00e7ene\u011fi \u201cHay\u0131r\u201d olarak i\u015faretlerseniz Yoast arama motorlar\u0131na sitenizde yer alan sayfa ve yaz\u0131lar\u0131 taramamalar\u0131, arama sonu\u00e7lar\u0131ndan \u00e7\u0131karmalar\u0131 i\u00e7in zorlayacakt\u0131r. Bu nedenle bu \u00f6zelli\u011fi AKT\u0130F yapman\u0131z \u015fart.<\/span><\/li>\n<li><b>Date in Google Preview<\/b><span style=\"font-weight: 400;\">: Bu ayar arama sonu\u00e7lar\u0131nda yer alacak sayfa ve yaz\u0131lar\u0131n\u0131z\u0131n yay\u0131n tarihlerinin g\u00f6sterilip &amp; g\u00f6sterilmemesini ifade ediyor. Arama sonu\u00e7lar\u0131nda yer alan meta a\u00e7\u0131klamas\u0131ndan hemen \u00f6nce \u201c5 g\u00fcn \u00f6nce\u201d gibi bir bilginin yer almas\u0131n\u0131 istiyorsan\u0131z aktif duruma getirebilirsiniz.<\/span><\/li>\n<li><b>Yoast SEO Meta Kutusu<\/b><span style=\"font-weight: 400;\">: Bu ayar\u0131 \u201cG\u00f6ster\u201d yani aktif konuma getirmeniz \u00e7ok \u00f6nemli. Bu \u00f6zellik aktif oldu\u011fu s\u00fcrece her sayfa ve yaz\u0131n\u0131z i\u00e7in metin giri\u015fi alan\u0131n\u0131n alt\u0131nda ilgili sayfa\/yaz\u0131yla ilgili SEO ayar\u0131 yapabilece\u011finiz bir kutucuk yer alacak.<\/span><\/li>\n<li><b>SEO Title<\/b><span style=\"font-weight: 400;\">: Varsay\u0131lan ayarlar\u0131n kullan\u0131lmas\u0131n\u0131 \u00f6neriyoruz. Bu b\u00f6l\u00fcm sayfa\/yaz\u0131lar\u0131n\u0131z\u0131n arama sonu\u00e7lar\u0131nda hangi \u015fablona uygun olarak g\u00f6r\u00fcnt\u00fclenece\u011fini belirlemenizi sa\u011flayacakt\u0131r.<\/span><\/li>\n<li><b>Meta Description<\/b><span style=\"font-weight: 400;\">: Bu b\u00f6l\u00fcm t\u00fcm sayfa\/yaz\u0131lar\u0131n\u0131zda ayn\u0131 meta a\u00e7\u0131klamas\u0131n\u0131n yer almas\u0131n\u0131 istiyorsan\u0131z doldurulmal\u0131d\u0131r. Bu \u00e7o\u011funlukla sa\u011fl\u0131ks\u0131z sonu\u00e7lar elde etmenizi sa\u011flar. Bu nedenle her yaz\u0131\/sayfan\u0131z i\u00e7in ilgi sayfa ya da yaz\u0131y\u0131 d\u00fczenleme sayfas\u0131ndan \u00f6zel meta a\u00e7\u0131klamas\u0131 girmeniz gerekmektedir. Bu alan\u0131 bo\u015f b\u0131rak\u0131n.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Arama-Gorunurlugu-Ortam-Ayarlari\"><\/span><strong><i>Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Ortam Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b>Ek dosya URL&#8217;lerini ek dosyan\u0131n kendisine y\u00f6nlendiriyor musunuz?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Eklentiyi aktifle\u015ftirmenizle birlikte varsay\u0131lan olarak \u201cEvet\u201d se\u00e7ili \u015fekilde gelecek bu kutucu\u011fu \u201c<strong>Hay\u0131r<\/strong>\u201d olarak de\u011fi\u015ftirmeniz halinde (<strong>TAVS\u0130YE ED\u0130LMEZ<\/strong>) di\u011fer se\u00e7enekleri de g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Hay\u0131r se\u00e7ene\u011fini i\u015faretlemedi\u011finiz s\u00fcrece di\u011fer ayarlar g\u00f6r\u00fcnt\u00fclenmeyecektir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><b>Not: Evet olarak kalmas\u0131n\u0131 tavsiye ediyoruz.<\/b><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13271\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-ortam.jpg\" alt=\"yoast-seo-ayarlari-arama-gorunurlugu-ortam\" width=\"797\" height=\"1042\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-ortam.jpg 797w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-ortam-229x300.jpg 229w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-ortam-783x1024.jpg 783w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-ortam-585x765.jpg 585w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">WordPress sitenize y\u00fcklemi\u015f oldu\u011funuz resim, m\u00fczik, video vb. t\u00fcm ortam dosyalar\u0131 i\u00e7in ayr\u0131 ayr\u0131 ek sayfalar\u0131 olu\u015fturulur. Ortam dosyalar\u0131 i\u00e7in olu\u015fturulan bu ek sayfalar\u0131 genellikle arama motorlar\u0131nca index almas\u0131 gerekmeyen, gereksiz g\u00f6r\u00fclen sayfalard\u0131r. \u00c7\u00fcnk\u00fc bu sayfalar yaln\u0131zca y\u00fcklenen ortam dosyas\u0131n\u0131 g\u00f6stermek i\u00e7in olu\u015fturulur. Yoast taraf\u0131ndan sunulan bu \u00f6zellik ek sayfalar\u0131n\u0131 iptal etmek ve do\u011frudan ortam dosyas\u0131n\u0131n kendisine y\u00f6nlendirmek i\u00e7in bu ayar\u0131 size sunar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00f6zelli\u011fi \u201c<strong>Evet<\/strong>\u201d olarak se\u00e7meniz halinde Google ve di\u011fer arama motorlar\u0131 taraf\u0131ndan gereksiz ortam sayfalar\u0131n\u0131z index almayacak ve do\u011frudan g\u00f6rsel i\u00e7eri\u011fe y\u00f6nlendirme yap\u0131lacakt\u0131r. E\u011fer bir nedenden dolay\u0131 \u201cHay\u0131r\u201d se\u00e7ene\u011fini se\u00e7meniz gerekiyorsa; ayarlar\u0131 resimde g\u00f6r\u00fcld\u00fc\u011f\u00fc \u015fekilde yapman\u0131z\u0131 tavsiye ederiz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Arama-Gorunurlugu-Kategoriler-Ayarlari\"><\/span><strong><i>Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Kategoriler Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Bu alanda kategori, etiket ve bi\u00e7im sayfalar\u0131 i\u00e7in gerekli ayarlamalar\u0131 yapabilirsiniz. \u201cBi\u00e7im\u201d ayarlar\u0131 teman\u0131z bu \u00f6zelli\u011fi desteklemesi halinde g\u00f6r\u00fcnt\u00fclenecektir. Ayr\u0131ca, teman\u0131za \u00f6zg\u00fc olu\u015fturulmu\u015f \u00f6zel taksonomiler bulunuyorsa onlar\u0131 da bu alanda g\u00f6r\u00fcnt\u00fcleyebilirsiniz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13270\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-kategoriler.jpg\" alt=\"yoast-seo-ayarlari-arama-gorunurlugu-kategoriler\" width=\"801\" height=\"1905\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-kategoriler.jpg 801w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-kategoriler-126x300.jpg 126w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-kategoriler-431x1024.jpg 431w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-kategoriler-646x1536.jpg 646w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-kategoriler-585x1391.jpg 585w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<ol>\n<li><b>Kategoriler<\/b><span style=\"font-weight: 400;\">: Yaz\u0131 ve Sayfalar i\u00e7in yapt\u0131\u011f\u0131m\u0131z ayar\u0131n bir benzeri kategoriler i\u00e7inde ge\u00e7erlidir. Burada varsay\u0131lan olarak gelen \u015fablonda ekstradan \u201car\u015fivleri\u201d \u015feklinde bir metin yer al\u0131r. Bu metni silmeniz daha iyi sonu\u00e7lar alman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Di\u011fer ayarlar\u0131 varsay\u0131lan \u015fekilde b\u0131rakabilirsiniz.<\/span><\/li>\n<li><b>Etiketler<\/b><span style=\"font-weight: 400;\">: Kategoriler i\u00e7in uygulam\u0131\u015f oldu\u011fumuz ayarlar\u0131n ayn\u0131s\u0131n\u0131 etiketler i\u00e7inde uygulayabiliriz. Ek olarak etiketler genellikle site i\u00e7i aramalar i\u00e7in tercih edilmesi nedeniyle arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenmesini istemiyor olabilirsiniz. Bunun i\u00e7in \u201cEtiketler arama sonu\u00e7lar\u0131nda g\u00f6sterilsin mi?\u201d se\u00e7ene\u011fini \u201cHay\u0131r\u201d olarak i\u015faretlemeniz gerekmekte.<\/span><\/li>\n<li><b>Bi\u00e7im<\/b><span style=\"font-weight: 400;\">: Bi\u00e7im tabanl\u0131 ar\u015fivlerin etkinle\u015ftirilmesi sitenizde gereksiz bir kalabal\u0131\u011f\u0131n olu\u015fmas\u0131na neden olacakt\u0131r. Bu nedenle \u201cEtkisiz\u201d yani devre d\u0131\u015f\u0131 olmas\u0131 gerekmektedir.<\/span><\/li>\n<li><b>Kategori Ba\u011flant\u0131lar\u0131<\/b><span style=\"font-weight: 400;\">: Bu ayar ki\u015fiye ba\u011fl\u0131 olarak aktif ya da pasif olarak kullan\u0131labilir. \u201c<\/span><b>Tut<\/b><span style=\"font-weight: 400;\">\u201d se\u00e7ene\u011finin i\u015faretlenmesi kategori sayfalar\u0131n\u0131z\u0131n ba\u011flant\u0131s\u0131n\u0131 \u015fu \u015fekilde olu\u015fturacakt\u0131r; <\/span><b>siteadresiniz.com\/category\/kategoriad\u0131<\/b><span style=\"font-weight: 400;\">. E\u011fer \u201c<\/span><b>Kald\u0131r<\/b><span style=\"font-weight: 400;\">\u201d se\u00e7ene\u011fini i\u015faretlerseniz kategori ba\u011flant\u0131lar\u0131 \u015fu \u015fekilde olacakt\u0131r; <\/span><b>siteadresiniz.com\/kategoriadi<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Arama-Gorunurlugu-Arsivler-Ayarlari\"><\/span><strong><i>Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Ar\u015fivler Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b>Yoast SEO ayarlar\u0131<\/b><span style=\"font-weight: 400;\"> i\u00e7erisinde yer alan \u201cAr\u015fivler\u201d b\u00f6l\u00fcm\u00fc i\u00e7erisinde yazar ar\u015fiv sayfalar\u0131, tarihe g\u00f6re olu\u015fturulan ar\u015fiv sayfalar\u0131 gibi ar\u015fiv tipleri i\u00e7in d\u00fczenlemeler yapabilirsiniz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13278\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-arsivler.jpg\" alt=\"yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-arsivler\" width=\"793\" height=\"1487\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-arsivler.jpg 793w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-arsivler-160x300.jpg 160w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-arsivler-546x1024.jpg 546w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-seo-ayarlari-arama-gorunurlugu-arsivler-585x1097.jpg 585w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Yazar Ar\u015fivler Ayarlar\u0131<\/b><span style=\"font-weight: 400;\">: Otomatik olarak olu\u015fturulan bir ar\u015fiv t\u00fcr\u00fcd\u00fcr. E\u011fer sitenizde birden \u00e7ok yazar bulunmuyorsa ya da \u00f6zel olarak ihtiyac\u0131n\u0131z bulunmuyorsa kullanmaman\u0131z daha iyi sonu\u00e7lar alman\u0131z\u0131 sa\u011flayacakt\u0131r. Bu \u00f6zellik \u201cEtkisiz\u201d olarak kaydedilmesi halinde WordPress\u2019in otomatik olarak olu\u015fturdu\u011fu; siteadresiniz.com\/author\/yazar-ad\u0131 bi\u00e7imine sahip sayfalar kald\u0131r\u0131lacakt\u0131r. Yazar sayfas\u0131n\u0131n aktif olmas\u0131n\u0131 istiyorsan\u0131z yapman\u0131z gereken ayarlar ise \u015fu \u015fekilde;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yazar ar\u015fivleri arama sonu\u00e7lar\u0131nda g\u00f6sterilsin mi? -&gt; Evet<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hi\u00e7 i\u00e7eri\u011fi olmayan yazarlar i\u00e7in ar\u015fivler arama sonu\u00e7lar\u0131nda g\u00f6sterilsin mi? -&gt; Hay\u0131r<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Di\u011fer ayarlar varsay\u0131lan olarak kalabilir.<\/span><\/p>\n<p><b>Tarih Ar\u015fiv Ayarlar\u0131<\/b><span style=\"font-weight: 400;\">: WordPress sistemi taraf\u0131ndan otomatik olarak olu\u015fturulan bu ar\u015fiv t\u00fcr\u00fc; g\u00fcnl\u00fck\/ayl\u0131k\/y\u0131ll\u0131k olacak \u015fekilde i\u00e7erikleriniz i\u00e7in ar\u015fiv sayfalar\u0131 olu\u015fturmaktad\u0131r. Bu ar\u015fiv t\u00fcr\u00fc belirtilen tarih aral\u0131\u011f\u0131 i\u00e7erisinde payla\u015f\u0131lan i\u00e7erikleri listeler. Benzer \u015fekilde \u00f6zel bir sebeple bu \u00f6zelli\u011fe ihtiyac\u0131n\u0131z bulunmuyorsa devre d\u0131\u015f\u0131 b\u0131rakman\u0131z gereken bir ar\u015fivleme bi\u00e7imidir.<\/span><\/p>\n<p><b>\u00d6zel Sayfalar<\/b><span style=\"font-weight: 400;\">: Sitenizin bir par\u00e7as\u0131 olan baz\u0131 \u00f6zel sayfalar\u0131n SEO ba\u015fl\u0131k yap\u0131lar\u0131n\u0131 d\u00fczenleme imkan\u0131 sunulan b\u00f6l\u00fcm.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Sayfalarda ara<\/b><span style=\"font-weight: 400;\">; sitenizde yer alan arama butonu ile yap\u0131lan sorgularda \u00e7\u0131kan sayfalar\u0131n ba\u015fl\u0131k yap\u0131s\u0131n\u0131 d\u00fczenlemenizi sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>404 sayfalar\u0131<\/b><span style=\"font-weight: 400;\">; sitenizde 404 Bulunamad\u0131 hatas\u0131 veren ba\u011flant\u0131lar\u0131n arama motorlar\u0131nda yer alacak meta ba\u015fl\u0131\u011f\u0131n\u0131 yeniden yap\u0131land\u0131rman\u0131z\u0131 sa\u011flar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu ayarlar\u0131 varsay\u0131lan olarak b\u0131rakabilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Arama-Gorunurlugu-Yol-Haritasi-Breadcrumb-Ayarlari\"><\/span><strong><i>Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Yol Haritas\u0131 (Breadcrumb) Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sitenizde breadcrumb \u00f6zelli\u011fini kullanmak isterseniz aktif hale getirebilece\u011finiz bu \u00f6zelli\u011fin geli\u015fmi\u015f ayarlar\u0131 bulunmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00f6zellik sitenizde dola\u015f\u0131m men\u00fcleri olu\u015fturman\u0131za &amp; mevcut dola\u015f\u0131m men\u00fcn\u00fcz\u00fcn yap\u0131s\u0131n\u0131 d\u00fczenlemenize yard\u0131mc\u0131 olur. Genellikle i\u00e7erik sayfalar\u0131n\u0131n ba\u015f\u0131nda \u201cAna Sayfa \/ Kategori \/ Yaz\u0131 Ba\u015fl\u0131\u011f\u0131\u201d \u015feklinde bir yap\u0131da g\u00f6r\u00fcnt\u00fclenir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13273\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-1.jpg\" alt=\"yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-1\" width=\"786\" height=\"575\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-1.jpg 786w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-1-300x219.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-1-585x428.jpg 585w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Halihaz\u0131rda geli\u015ftirilmi\u015f temalar\u0131n neredeyse tamam\u0131 bu \u00f6zelli\u011fi desteklemektedir. Fakat teman\u0131z bu \u00f6zelli\u011fi desteklemiyor ise manuel bir yap\u0131land\u0131rmaya ihtiyac\u0131n\u0131z var demektir. Bunun i\u00e7in a\u015fa\u011f\u0131da payla\u015fm\u0131\u015f oldu\u011fumuz kodu dola\u015f\u0131m men\u00fcs\u00fcn\u00fcn g\u00f6r\u00fcnt\u00fclenmesini istedi\u011finiz alana yerle\u015ftirmeniz gerekli.<\/span><\/p>\n<p><code>&lt;?php if ( function_exists('yoast_breadcrumb') ) {<br \/>\nyoast_breadcrumb('&lt;p id=\"breadcrumbs\"&gt;','&lt;\/p&gt;');<br \/>\n} ?&gt;<\/code><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13274\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-2.jpg\" alt=\"yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-2\" width=\"787\" height=\"528\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-2.jpg 787w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-2-300x201.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-2-585x392.jpg 585w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-yol-haritasi-2-263x175.jpg 263w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Dola\u015f\u0131m men\u00fcs\u00fc ile ilgili \u00f6n ayarlar\u0131n alt\u0131nda \u201cTaxonomy\u201d ayarlar\u0131n\u0131 yapabilece\u011finiz bir alan da bulunur. Bu alanda hiyerar\u015finin neye g\u00f6re belirlenece\u011fini yap\u0131land\u0131rabilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Arama-Gorunurlugu-RSS-Ayarlari\"><\/span><strong><i>Yoast Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: RSS Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc alt\u0131nda yer alan son <\/span><b>Yoast SEO Ayarlar\u0131<\/b><span style=\"font-weight: 400;\"> ba\u015fl\u0131\u011f\u0131 \u201cRSS\u201d dir. Bu men\u00fc yard\u0131m\u0131yla olu\u015fturulan RSS beslemelerine \u00f6zel bilgiler yerle\u015ftirebilirsiniz. E\u011fer i\u00e7eriklerinizi RSS beslemelerinizi kullanarak kendi sitesinde payla\u015fan birileri varsa bu \u00f6zellik size \u00e7ok yard\u0131mc\u0131 olacakt\u0131r. Burada eklemi\u015f oldu\u011funuz \u00f6zel bilgileri de RSS beslemelerinizi kullanarak i\u00e7erek giren sayfalar otomatik \u00e7ekece\u011fi i\u00e7in sitenizin reklam\u0131n\u0131 yapacaklard\u0131r.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13272\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-rss.jpg\" alt=\"yoast-seo-ayarlari-arama-gorunurlugu-rss\" width=\"787\" height=\"697\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-rss.jpg 787w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-rss-300x266.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-arama-gorunurlugu-rss-585x518.jpg 585w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc b\u00f6l\u00fcm\u00fc alt\u0131nda sunulan t\u00fcm ayarlar bu kadar. S\u0131radaki d\u00fczenleme gerektiren b\u00f6l\u00fcm ise \u201cSosyal\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda yer alan SEO ayarlar\u0131.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yoast-SEO-Sosyal-Social-Ayarlari\"><\/span><strong>Yoast SEO Sosyal (Social) Ayarlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sosyal medyan\u0131n \u201cSEO\u201d \u00e7al\u0131\u015fmalar\u0131nda \u00f6nemi giderek artmakta. Bu nedenle sayfa ve i\u00e7eriklerinizin sosyal medya ile ilgili temel ayarlar\u0131n\u0131 do\u011fru bir \u015fekilde yap\u0131land\u0131rmak olduk\u00e7a \u00f6nemli bir yere sahip. <\/span><b>Yoast SEO ayarlar\u0131<\/b><span style=\"font-weight: 400;\"> i\u00e7erisinde sosyal medya i\u00e7in ayr\u0131lm\u0131\u015f \u00f6zel bir b\u00f6l\u00fcm bulunuyor. Bu b\u00f6l\u00fcmde yap\u0131lmas\u0131 gereken ayarlar\u0131 k\u0131saca payla\u015faca\u011f\u0131z.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sosyal-Hesaplar\"><\/span><strong><i>Sosyal: Hesaplar<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Bu ba\u015fl\u0131k alt\u0131nda ilgili internet siteniz i\u00e7in olu\u015fturmu\u015f oldu\u011funuz sosyal medya profillerinin detaylar\u0131n\u0131 &amp; isimlerini giriyoruz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13281\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-hesaplar.jpg\" alt=\"yoast-seo-ayarlari-sosyal-hesaplar\" width=\"765\" height=\"675\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-hesaplar.jpg 765w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-hesaplar-300x265.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-hesaplar-585x516.jpg 585w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Arama motorlar\u0131n\u0131n geli\u015fmi\u015f algoritma sistemleri bu alanda belirtmi\u015f oldu\u011funuz profiller ile sitenizi e\u015fle\u015ftirecek. Bu nedenle sahip oldu\u011funuz t\u00fcm sosyal medya profillerini bu alana girmeniz \u00f6nemli. Ayr\u0131ca, bir\u00e7ok ipucu ve kampanya duyurular\u0131 i\u00e7in IHS Telekom <\/span><a href=\"https:\/\/www.facebook.com\/ihstelekom\" target=\"_blank\" rel=\"nofollow\"><b>Facebook<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/twitter.com\/ihstelekom\" target=\"_blank\" rel=\"nofollow\"><b>Twitter<\/b><\/a><span style=\"font-weight: 400;\"> ve <\/span><a href=\"https:\/\/www.instagram.com\/ihstelekom\/\" target=\"_blank\" rel=\"nofollow\"><b>Instagram<\/b><\/a><span style=\"font-weight: 400;\"> sayfalar\u0131n\u0131 takip etmeyi de unutmay\u0131n.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sosyal-Facebook\"><\/span><strong><i>Sosyal: Facebook<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">WordPress Yoast SEO ayarlar\u0131 alt\u0131nda yer alan Sosyal medya ile ilgili d\u00fczenlemelerin en \u00f6nemli ad\u0131mlar\u0131ndan birisi ise; <\/span><b>Open Graph Meta Verisi Ekle<\/b><span style=\"font-weight: 400;\"> k\u0131sm\u0131d\u0131r. Bu \u00f6zellik varsay\u0131lan olarak \u201cEtkin\u201d olacakt\u0131r fakat her ihtimale kar\u015f\u0131 kontrol etmeli ve \u00f6zelli\u011fin a\u00e7\u0131k oldu\u011fundan emin olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13280\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-facebook.jpg\" alt=\"yoast-seo-ayarlari-sosyal-facebook\" width=\"1057\" height=\"758\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-facebook.jpg 1057w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-facebook-300x215.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-facebook-1024x734.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-facebook-585x420.jpg 585w\" sizes=\"(max-width: 1057px) 100vw, 1057px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bu ayar etkin oldu\u011fu s\u00fcrece Facebook \u00fczerinde sayfa ve i\u00e7eriklerinizin payla\u015f\u0131lmas\u0131 halinde otomatik olarak belirlemi\u015f oldu\u011funuz bir g\u00f6rsel de payla\u015f\u0131lacakt\u0131r. Her sayfa ve yaz\u0131 i\u00e7in bu resmi farkl\u0131 belirleyebilirsiniz. Bunun i\u00e7in ilgili yaz\u0131n\u0131n d\u00fczenleme ekran\u0131nda yer alacak \u201cFacebook\u201d sekmesine g\u00f6z atman\u0131z yeterli.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sosyal-Twitter\"><\/span><strong><i>Sosyal: Twitter<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Twitter sekmesi alt\u0131nda Facebook ile benzer \u015fekilde yapaca\u011f\u0131m\u0131z payla\u015f\u0131mlarda kullan\u0131lacak g\u00f6rseller ile ilgili baz\u0131 iyile\u015ftirmeler &amp; d\u00fczenlemeler yapabiliriz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13283\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-twitter.jpg\" alt=\"yoast-seo-ayarlari-sosyal-twitter\" width=\"778\" height=\"452\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-twitter.jpg 778w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-twitter-300x174.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-twitter-585x340.jpg 585w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Twitter kart\u0131 meta verisi ekleme \u00f6zelli\u011fini aktif (etkin) duruma getirmeli ve kullan\u0131lacak varsay\u0131lan kart tipini ise \u201cB\u00fcy\u00fck g\u00f6rselli \u00f6zet\u201d \u015feklinde belirlemeniz en ideal se\u00e7im olacakt\u0131r.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sosyal-Pinterest\"><\/span><strong><i>Sosyal: Pinterest<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pinterest sekmesi alt\u0131nda mevcut Pinterest hesab\u0131n\u0131z ile sitenizi e\u015fle\u015ftirmek &amp; do\u011frulamak i\u00e7in kullanabilece\u011finiz bir kutucuk yer alacakt\u0131r.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13282\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-pinterest.jpg\" alt=\"yoast-seo-ayarlari-sosyal-pinterest\" width=\"768\" height=\"428\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-pinterest.jpg 768w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-pinterest-300x167.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/yoast-seo-ayarlari-sosyal-pinterest-585x326.jpg 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yoast-SEO-Araclar-Menusu\"><\/span><strong>Yoast SEO Ara\u00e7lar Men\u00fcs\u00fc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yoast SEO ayarlar\u0131 ile ilgili kar\u015f\u0131m\u0131za \u00e7\u0131kan son b\u00f6l\u00fcm \u201cAra\u00e7lar\u201d men\u00fcs\u00fc. Bu b\u00f6l\u00fcm alt\u0131nda;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0130\u00e7eri Al \/ D\u0131\u015far\u0131 Aktar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dosya D\u00fczenleyicisi<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Toplu D\u00fczenleyici<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Metin Ba\u011flant\u0131 Sayac\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Data<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131klar\u0131n\u0131 g\u00f6rece\u011finiz. Bu b\u00f6l\u00fcmde yap\u0131lmas\u0131 gereken ekstra bir d\u00fczenleme yok. Fakat bu ara\u00e7lar\u0131n ne i\u015fe yarad\u0131\u011f\u0131n\u0131 merak edenler i\u00e7in k\u0131saca de\u011finmek gerekirse;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Araclar-Iceri-Al-Disari-Aktar-Ayarlari\"><\/span><strong><i>Yoast Ara\u00e7lar: \u0130\u00e7eri Al \/ D\u0131\u015far\u0131 Aktar Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Bu ara\u00e7 sayesinde daha \u00f6nceden kaydedilmi\u015f bir Yoast SEO ayar dosyas\u0131n\u0131 y\u00fckleyerek t\u00fcm ayarlar\u0131n\u0131z\u0131 haz\u0131r yap\u0131land\u0131rma ile d\u00fczenleyebilirsiniz. Veyahut bu ara\u00e7 sayesinde daha \u00f6ncesinde kullanm\u0131\u015f oldu\u011funuz alternatif bir SEO (Arama Motoru Optimizasyonu) eklentisinden ayarlar\u0131n\u0131z\u0131 aktarabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ge\u00e7mi\u015fte kulland\u0131\u011f\u0131n\u0131z di\u011fer SEO eklentilerinden ge\u00e7i\u015f yaparken ayarlar\u0131n\u0131z\u0131 kaybetmemek ad\u0131na bu \u00f6zelli\u011fi kullanabilirsiniz.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Araclar-Dosya-Duzenleyicisi-Ayarlari\"><\/span><strong><i>Yoast Ara\u00e7lar: Dosya D\u00fczenleyicisi Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Dosya d\u00fczenleyicisi FTP ba\u011flant\u0131s\u0131na ihtiya\u00e7 duymadan \u00f6nemli baz\u0131 dosyalar\u0131n\u0131zda d\u00fczenleme imk\u00e2n\u0131 sunar. (\u00d6rne\u011fin; .htacess ve robots.txt gibi.)<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Araclar-Toplu-Duzenleyici-Ayarlari\"><\/span><strong><i>Yoast Ara\u00e7lar: Toplu D\u00fczenleyici Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mevcutta yay\u0131n yapan bir internet sitesine sonradan Yoast SEO eklentisini kurarak aktif hale getirdiyseniz olduk\u00e7a i\u015finize yarayacak bir ara\u00e7. Bu ara\u00e7 sayesinde i\u00e7erik d\u00fczenleme sayfalar\u0131na girmeden kar\u015f\u0131n\u0131za \u00e7\u0131kan liste sayesinde toplu olarak yaz\u0131lar\u0131n\u0131z\u0131n Yoast SEO ba\u015fl\u0131\u011f\u0131 ve a\u00e7\u0131klamalar\u0131n\u0131 d\u00fczenleyebilirsiniz.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Araclar-Metin-Baglanti-Sayaci-Ayarlari\"><\/span><strong><i>Yoast Ara\u00e7lar: Metin Ba\u011flant\u0131 Sayac\u0131 Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Daha \u00f6nce \u201cGenel Ayarlar\u201d b\u00f6l\u00fcm\u00fcnde bahsetmi\u015f oldu\u011fumuz bu ara\u00e7 halihaz\u0131rda yay\u0131nda olan sayfa ve yaz\u0131lar\u0131n\u0131zda yer alan i\u00e7 ve d\u0131\u015f ba\u011flant\u0131lar\u0131n say\u0131s\u0131n\u0131 sayman\u0131z\u0131 sa\u011flar.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yoast-Araclar-SEO-Data-Ayarlari\"><\/span><strong><i>Yoast Ara\u00e7lar: SEO Data Ayarlar\u0131<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Bu ba\u015fl\u0131k alt\u0131nda Yoast taraf\u0131ndan payla\u015f\u0131lan baz\u0131 kullan\u0131m \u00f6nerileri &amp; ipu\u00e7lar\u0131na ba\u011flant\u0131lar yer al\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dccretsiz olarak sunulan <\/span><b>Yoast SEO Ayarlar\u0131<\/b><span style=\"font-weight: 400;\"> hakk\u0131nda genel olarak bilmeniz gereken ve sitenizi arama motorlar\u0131 i\u00e7in en ideal bi\u00e7imde optimize edebilece\u011finiz yap\u0131land\u0131rma detaylar\u0131n\u0131 payla\u015ft\u0131k. Siz de h\u0131zl\u0131 bir SEO deneyimi ve ba\u015flang\u0131c\u0131 i\u00e7in rehberimizdeki ayarlar\u0131 h\u0131zl\u0131ca uygulayabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress ile SEO konusunda herhangi bir tecr\u00fcbeniz olsun ya da olmas\u0131n, birka\u00e7 dakika i\u00e7erisinde benzersiz SEO ayarlamalar\u0131 yapabilirsiniz. Yoast SEO eklentisi, sitenizin&hellip;<\/p>\n","protected":false},"author":3,"featured_media":13285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[397],"tags":[],"class_list":["post-13263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13263"}],"version-history":[{"count":5,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13263\/revisions"}],"predecessor-version":[{"id":13293,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13263\/revisions\/13293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/13285"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}