{"id":13409,"date":"2020-06-19T15:55:58","date_gmt":"2020-06-19T13:55:58","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=13409"},"modified":"2020-06-19T15:55:58","modified_gmt":"2020-06-19T13:55:58","slug":"mailchimp-nedir-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/","title":{"rendered":"Mailchimp Nedir? Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<p>Mailchimp, takip\u00e7i ve kullan\u0131c\u0131lar\u0131n\u0131zla s\u00fcrekli olarak ileti\u015fim halinde kalman\u0131z\u0131 sa\u011flayan geli\u015fmi\u015f bir ara\u00e7t\u0131r. Dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 y\u00f6netmek ve kitlenizin ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 korumak i\u00e7in e-posta b\u00fcltenleri olu\u015fturabilirsiniz.<\/p>\n<p>Bu rehberde <strong>Mailchimp&#8217;i<\/strong>\u00a0detayl\u0131 bir \u015fekilde ele alaca\u011f\u0131z.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d87443530df\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69d87443530df\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-Nedir\" >Mailchimp Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#E-Mail-Marketing-Nedir\" >E-Mail Marketing Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-Ozellikleri\" >Mailchimp \u00d6zellikleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-Nasil-Calisir\" >Mailchimp Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-Uyelik\" >Mailchimp \u00dcyelik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-API-Key\" >Mailchimp API Key<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-API-Key-Nasil-Alinir\" >Mailchimp API Key Nas\u0131l Al\u0131n\u0131r?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-Nasil-Kullanilir\" >Mailchimp Nas\u0131l Kullan\u0131l\u0131r<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-Abonelik-Listesi-Olusturma-ve-Yonetme\" >Mailchimp Abonelik Listesi Olu\u015fturma ve Y\u00f6netme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-Kampanya-Olusturma\" >Mailchimp Kampanya Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/mailchimp-nedir-nasil-kullanilir\/#Mailchimp-WordPress-Entegrasyonu\" >Mailchimp WordPress Entegrasyonu<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp-Nedir\"><\/span>Mailchimp Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Mailchimp<\/strong>, e-posta listeleri, b\u00fcltenler, otomatik kampanyalar ve \u00e7ok daha fazlas\u0131n\u0131 olu\u015fturup y\u00f6netmenize izin veren geli\u015fmi\u015f bir yaz\u0131l\u0131md\u0131r.<\/p>\n<p>Bu yazl\u0131m e-posta yoluyla insan gruplar\u0131yla ileti\u015fim halinde kalman\u0131z\u0131 sa\u011flar. Bunu, e-posta listenize kaydolan ki\u015filere b\u00fcltenler (e-posta) g\u00f6ndermenize izin vererek yapar. Mailchimp, e-posta pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 g\u00fc\u00e7lendiren bir servistir. \u00c7al\u0131\u015fmalar\u0131n\u0131z\u0131n detayl\u0131 istatisti\u011fini tutarak, bunlar\u0131 analiz etmenizi sa\u011flar.<\/p>\n<p>Bu sayede basit ve kullan\u0131\u015fl\u0131 bir \u015fekilde e-posta g\u00f6nderileri tasarlayabilir ve bunlar\u0131n pazarlama kampanyas\u0131n\u0131 kontrol edebilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Mail-Marketing-Nedir\"><\/span>E-Mail Marketing Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-Mail Marketing; marka ve web tabanl\u0131 projelerin \u00fcr\u00fcn, hizmet ve g\u00fcncellemeler hakk\u0131nda belirli bir kitleye ula\u015fmak i\u00e7in e-posta y\u00f6ntemini tercih etmesidir. Web tabanl\u0131 projelerinizi ziyaret eden ve e-posta bilgisini b\u0131rakan ki\u015filer ile aktif olarak ileti\u015fim kurman\u0131z\u0131 sa\u011flayan dijital pazarlama y\u00f6ntemidir.<\/p>\n<p>E-Posta Pazarlama ile sahip oldu\u011funuz kitleye g\u00fcncellemeler hakk\u0131nda bilgi verebilir, yeni \u00fcr\u00fcn ve hizmetlerinizin tan\u0131t\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftirebilir, tavsiye ve \u00f6zel teklifler sunabilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp-Ozellikleri\"><\/span>Mailchimp \u00d6zellikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp\u2019in \u00f6ne \u00e7\u0131kan baz\u0131 \u00f6zellikleri;<\/p>\n<ul>\n<li>E-Ticaret Entegrasyonu<\/li>\n<li>Pazarlama Otomasyonu<\/li>\n<li>A\u00e7\u0131l\u0131\u015f Sayfalar\u0131<\/li>\n<li>Sosyal Medya Reklamc\u0131l\u0131\u011f\u0131 \u00d6zellikleri<\/li>\n<li>Mobil Uygulama<\/li>\n<li>Esnek Tasar\u0131mlar<\/li>\n<li>Geli\u015fmi\u015f Analitik<\/li>\n<li>Uygulama Entegrasyonu<\/li>\n<li>Veri Analizleri<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp-Nasil-Calisir\"><\/span>Mailchimp Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp ile hen\u00fcz yeni tan\u0131\u015ft\u0131ysan\u0131z yaz\u0131l\u0131m\u0131 aktif olarak kullanmadan \u00f6nce akl\u0131n\u0131za tak\u0131laca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz baz\u0131 terim ve kavramlar\u0131 tan\u0131mlamak istiyoruz;<\/p>\n<ul>\n<li><strong>Subscriber (Abone)<\/strong>: Bu listeye dahil olan ki\u015filer sizden E-Posta bildirimleri almay\u0131 kabul etmi\u015f kullan\u0131c\u0131lard\u0131r.<\/li>\n<li><strong>Mailing List (Posta Listesi)<\/strong>: Sizden ileti almay\u0131 kabul etmi\u015f ve abone listesine dahil olmu\u015f kullan\u0131c\u0131lar\u0131 s\u0131n\u0131fland\u0131rmak i\u00e7in kullan\u0131lan alt listeler.<\/li>\n<li><strong>Newsletter (B\u00fclten)<\/strong>: Mailchimp \u00fczerinden posta listenize g\u00f6nderebilece\u011finiz bir e-posta t\u00fcr\u00fcd\u00fcr. B\u00fcltenler \u201cKampanya\u201d ve \u201cOtomasyon\u201d \u015feklinde olu\u015fturulabilir.<\/li>\n<\/ul>\n<p>Mailchimp, abone ve posta listelerinizde yer alan herhangi bir say\u0131daki kullan\u0131c\u0131ya sorunsuz bir \u015fekilde b\u00fclten g\u00f6nderimi ger\u00e7ekle\u015ftirmenizi sa\u011flar. Pop\u00fcler bir\u00e7ok e-posta sa\u011flay\u0131c\u0131s\u0131 (Gmail, Hotmail ve Yahoo gibi) anl\u0131k olarak posta g\u00f6nderim say\u0131s\u0131n\u0131 s\u0131n\u0131rland\u0131rmaktad\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp-Uyelik\"><\/span>Mailchimp \u00dcyelik<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Mailchimp Kullan\u0131m\u0131<\/strong> ve \u00f6zelliklerden yararlanmak i\u00e7in \u015fu ad\u0131mlar\u0131 takip ederek \u00fcyeli\u011finizi tamamlamal\u0131s\u0131n\u0131z;<\/p>\n<ul>\n<li><a href=\"http:\/\/www.mailchimp.com\" target=\"_blank\" rel=\"nofollow\">mailchimp.com<\/a> adresinizi ziyaret ederek sa\u011f \u00fcstte yer alan \u201c<strong>Sign Up Free<\/strong>\u201d butonuna t\u0131klay\u0131n.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13420\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-uyelik.jpg\" alt=\"mailchimp-uyelik\" width=\"1000\" height=\"509\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-uyelik.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-uyelik-300x153.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-uyelik-585x298.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>Birka\u00e7 a\u015famadan olu\u015fan \u00fcyelik ad\u0131mlar\u0131n\u0131 tamamlay\u0131n. Bu ad\u0131mlar\u0131 eksiksiz ve do\u011fru bir \u015fekilde tamamlamak, ilerleyen s\u00fcre\u00e7te hesab\u0131n\u0131z\u0131n ask\u0131ya al\u0131nmas\u0131n\u0131 \u00f6nleyecektir.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp-API-Key\"><\/span>Mailchimp API Key<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp API Key, Mailchimp taraf\u0131ndan olu\u015fturulan b\u00fclten aboneli\u011fi formlar\u0131n\u0131 kullanmak istemiyor ve kendi \u00f6zel formlar\u0131n\u0131z\u0131 kullanmak istiyorsan\u0131z API anahtar\u0131na ihtiyac\u0131n\u0131z olacak.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mailchimp-API-Key-Nasil-Alinir\"><\/span>Mailchimp API Key Nas\u0131l Al\u0131n\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00d6zel formlar\u0131n\u0131z ile Mailchimp hesab\u0131n\u0131z\u0131n ba\u011flant\u0131s\u0131n\u0131 olu\u015fturmak i\u00e7in bir API anahtar\u0131 olu\u015fturmal\u0131s\u0131n\u0131z. API anahtar\u0131 olu\u015fturmak i\u00e7in;<\/p>\n<ul>\n<li>Mailchimp profil sayfan\u0131za giri\u015f yap\u0131n.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13424\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-1.jpg\" alt=\"mailchimp-api-key-alma-1\" width=\"939\" height=\"440\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-1.jpg 939w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-1-300x141.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-1-585x274.jpg 585w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/p>\n<ul>\n<li>Profil sayfan\u0131zda s\u0131ras\u0131yla \u201c<strong>Extras &gt; API Keys<\/strong>\u201d butonlar\u0131na basarak API anahtar\u0131 sayfas\u0131na giri\u015f yap\u0131n.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13413\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-2.jpg\" alt=\"mailchimp-api-key-alma-2\" width=\"1109\" height=\"520\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-2.jpg 1109w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-2-300x141.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-2-1024x480.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-api-key-alma-2-585x274.jpg 585w\" sizes=\"(max-width: 1109px) 100vw, 1109px\" \/><\/p>\n<ul>\n<li>Y\u00fcklenecek sayfada yer alan \u201c<strong>Your API keys<\/strong>\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda \u201c<strong>Create A Key<\/strong>\u201d butonuna basarak yeni bir API anahtar\u0131 olu\u015fturabilirsiniz.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp-Nasil-Kullanilir\"><\/span>Mailchimp Nas\u0131l Kullan\u0131l\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sahip oldu\u011fu \u00fccretli ve \u00fccretsiz kullan\u0131m se\u00e7enekleri ile d\u00fcnyan\u0131n en pop\u00fcler e-posta pazarlama servisi haline gelen Mailchimp, olu\u015fturmu\u015f oldu\u011funuz b\u00fcltenlere \u00fccretsiz olarak 2.000\u2019e kadar kullan\u0131c\u0131 kayd\u0131 ger\u00e7ekle\u015ftirmenize imk\u00e2n tan\u0131yor. \u00dccretsiz kullan\u0131mda ay i\u00e7erisinde 10.000 mail g\u00f6nderim s\u0131n\u0131rlamas\u0131 bulunuyor. Bu de\u011ferler yeni kurulmu\u015f bir internet sitesi ve k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in yeterli olacakt\u0131r.<\/p>\n<p>Web sitelerinize yerle\u015ftirmi\u015f oldu\u011funuz \u201c<strong>B\u00fclten Aboneli\u011fi<\/strong>\u201d formlar\u0131n\u0131 dolduran m\u00fc\u015fterilerinizi API ba\u011flant\u0131lar\u0131 ile do\u011frudan \u201c<strong>Mailchimp<\/strong>\u201d listenize aktarabilece\u011finiz gibi bunlar\u0131 daha sonras\u0131nda tek tek ya da Excel dosyas\u0131 ile de aktarabilirsiniz.<\/p>\n<p>Yukar\u0131da anlatt\u0131\u011f\u0131m\u0131z \u015fekilde mailchimp \u00fcyeli\u011finizi ger\u00e7ekle\u015ftirdirkten sonra, mailchimp ayarlar\u0131n\u0131 ve kampanya olu\u015fturma ad\u0131mlar\u0131n\u0131 a\u015fa\u011f\u0131daki gibi kolayca yapabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mailchimp-Abonelik-Listesi-Olusturma-ve-Yonetme\"><\/span>Mailchimp Abonelik Listesi Olu\u015fturma ve Y\u00f6netme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Toplu olarak e-posta g\u00f6nderimi ger\u00e7ekle\u015ftirmek i\u00e7in ilk olarak Mailchimp \u00fczerinden bir <strong>abonelik listesi<\/strong> olu\u015fturmal\u0131s\u0131n\u0131z. Olu\u015fturmu\u015f oldu\u011funuz abonelik listesini WordPress ya da di\u011fer projelerinizde yer alan b\u00fclten aboneli\u011fi formlar\u0131na entegre etmelisiniz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13422\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-abonelik-listesi.jpg\" alt=\"mailchimp-abonelik-listesi\" width=\"1000\" height=\"257\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-abonelik-listesi.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-abonelik-listesi-300x77.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-abonelik-listesi-585x150.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>\u00dccretsiz olarak olu\u015fturmu\u015f oldu\u011funuz hesab\u0131n\u0131zla birlikte otomatik olarak bir abonelik listesi olu\u015fturulacakt\u0131r. Bunu kullan\u0131c\u0131 panelinde yer alan \u201c<strong>Audience<\/strong>\u201d b\u00f6l\u00fcm\u00fcnden g\u00f6r\u00fcnt\u00fcleyebilir &amp; y\u00f6netebilirsiniz.<\/li>\n<li>\u00dccretsiz kullan\u0131mda yaln\u0131zca varsay\u0131lan abonelik listesini kullanabilir, yeni bir liste olu\u015fturamazs\u0131n\u0131z.<\/li>\n<li>Listenizin sa\u011f taraf\u0131nda yer alan \u201c<strong>Manage Audience<\/strong>\u201d butonuna basarak abonelik listenizi y\u00f6netebilirsiniz.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13423\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-abonelik-listesi-yonetme.jpg\" alt=\"mailchimp-abonelik-listesi-yonetme\" width=\"1000\" height=\"453\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-abonelik-listesi-yonetme.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-abonelik-listesi-yonetme-300x136.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-abonelik-listesi-yonetme-585x265.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Add a subscriber<\/strong>: E\u011fer listeye yeni bir abone eklemek istiyorsan\u0131z bu se\u00e7ene\u011fi kullanabilirsiniz. Bu se\u00e7enek manuel olarak tek tek abone eklemenize imk\u00e2n tan\u0131r.<\/p>\n<p><strong>Import contacts<\/strong>: Listenize toplu olarak abone eklemek i\u00e7in bu butonu kullanabilirsiniz. CSV, TXT, XLS, XLSX gibi bir\u00e7ok dosya bi\u00e7imi \u00fczerinden do\u011frudan liste aktar\u0131m\u0131 sa\u011flayabilirsiniz.<\/p>\n<p><strong>Signup forms<\/strong>: Listenize kaydolmak i\u00e7in kullan\u0131c\u0131lar\u0131n\u0131zla payla\u015fabilece\u011finiz abonelik formlar\u0131n\u0131 buradan olu\u015fturabilirsiniz.<\/p>\n<p><strong>Surveys<\/strong>: B\u00fclten abonelerinizin kat\u0131l\u0131m sa\u011flayabilece\u011fi bir anket olu\u015fturmak i\u00e7in bu b\u00f6l\u00fcm\u00fc kullanabilirsiniz.<\/p>\n<p><strong>Manage contacts<\/strong>: B\u00fclten abonelerinizi g\u00f6r\u00fcnt\u00fcleyip, y\u00f6netebilece\u011finiz se\u00e7enek.<\/p>\n<p><strong>Settings<\/strong>: B\u00fclteniniz hakk\u0131nda temel ayarlar\u0131 buradan tamamlayabilirsiniz.<\/p>\n<p><strong>View audiences<\/strong>: Mailchimp \u00fczerinde olu\u015fturmu\u015f oldu\u011funuz t\u00fcm Abonelik Listelerini buradan g\u00f6r\u00fcnt\u00fcleyebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mailchimp-Kampanya-Olusturma\"><\/span>Mailchimp Kampanya Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mailchimp \u00fczerinden olu\u015fturmu\u015f oldu\u011fumuz abonelik listesinde yer alan ki\u015filere toplu mail g\u00f6ndermek i\u00e7in bir <strong>kampanya<\/strong> olu\u015fturmal\u0131s\u0131n\u0131z. Olu\u015fturaca\u011f\u0131n\u0131z bu kampanya b\u00fclten g\u00f6nderimi, \u00fcr\u00fcn ve hizmet tan\u0131t\u0131mlar\u0131n\u0131z\u0131n abonelerinize ula\u015ft\u0131r\u0131lmas\u0131 i\u00e7in kullan\u0131lacak. Bir kampanya olu\u015fturmak i\u00e7in \u015fu ad\u0131mlar\u0131 takip etmelisiniz;<\/p>\n<ul>\n<li>Mailchimp kullan\u0131c\u0131 panelinde yer alan \u201c<strong>Campaigns<\/strong>\u201d men\u00fcs\u00fcne giri\u015f yapmal\u0131 ve \u201c<strong>Create Campaign<\/strong>\u201d butonuna t\u0131klamal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13418\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-olusturma.jpg\" alt=\"mailchimp-kampanya-olusturma\" width=\"1000\" height=\"204\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-olusturma.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-olusturma-300x61.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-olusturma-585x119.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>Kar\u015f\u0131n\u0131za \u00e7\u0131kan \u015fablon t\u00fcrlerinden birisini se\u00e7meniz gerekiyor. Bu a\u015famada se\u00e7im yapabilece\u011finiz t\u00fcrler; E-posta, Reklam, A\u00e7\u0131l\u0131\u015f Sayfas\u0131, Anket, Sosyal G\u00f6nderi, \u00dcyelik Formu ve Postcard. Kullan\u0131m amac\u0131na ba\u011fl\u0131 olarak kampanyan\u0131z\u0131 olu\u015fturabilirsiniz. Email g\u00f6nderimi ger\u00e7ekle\u015ftirmek istedi\u011fimiz i\u00e7in \u201cEmail\u201d se\u00e7imini yap\u0131yoruz.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13419\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-secimi.jpg\" alt=\"mailchimp-kampanya-secimi\" width=\"979\" height=\"631\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-secimi.jpg 979w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-secimi-300x193.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-secimi-585x377.jpg 585w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/p>\n<ul>\n<li>Servis bu a\u015famada sizden olu\u015fturmak istedi\u011finiz kampanyaya bir isim vermenizi isteyecek. Kampanya ad\u0131n\u0131z\u0131 girin ve \u201c<strong>Begin<\/strong>\u201d butonuna bas\u0131n.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13417\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-ismi-belirleme.jpg\" alt=\"mailchimp-kampanya-ismi-belirleme\" width=\"966\" height=\"553\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-ismi-belirleme.jpg 966w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-ismi-belirleme-300x172.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-ismi-belirleme-585x335.jpg 585w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/p>\n<ul>\n<li>Art\u0131k kampanyan\u0131z ile e-posta g\u00f6ndermek istedi\u011fimiz ki\u015fileri belirleyebilir, mail i\u00e7eri\u011fini d\u00fczenleyebilirsiniz. Toplu olarak g\u00f6nderece\u011finiz mail i\u00e7eri\u011fini d\u00fczenlemek i\u00e7in \u201c<strong>Content<\/strong>\u201d b\u00f6l\u00fcm\u00fcn\u00fcn yan\u0131nda bulunan \u201c<strong>Design Email<\/strong>\u201d butonuna basmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13414\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi.jpg\" alt=\"mailchimp-kampanya-icerigi\" width=\"1000\" height=\"532\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-300x160.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-585x311.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>A\u00e7\u0131lacak sayfada g\u00f6nderim sa\u011flayaca\u011f\u0131n\u0131z e-posta i\u00e7in Mailchimp taraf\u0131ndan olu\u015fturulmu\u015f haz\u0131r \u015fablonlardan birisini tercih edebilir ya da kendi \u015fablonunuzu sisteme y\u00fckleyerek d\u00fczenleme yapabilirsiniz. Burada yap\u0131lacak se\u00e7im tamamen size kalm\u0131\u015f.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13415\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-2.jpg\" alt=\"mailchimp-kampanya-icerigi-2\" width=\"1000\" height=\"451\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-2.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-2-300x135.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-2-585x264.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>\u015eablon se\u00e7iminiz ard\u0131ndan Logo, Ba\u015fl\u0131k ve \u0130\u00e7erik eklemenizi sa\u011flayan bir d\u00fczenleme sayfas\u0131na ge\u00e7i\u015f yapacaks\u0131n\u0131z.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13416\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-3.jpg\" alt=\"mailchimp-kampanya-icerigi-3\" width=\"1000\" height=\"656\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-3.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-3-300x197.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-kampanya-icerigi-3-585x384.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Bu sayfada se\u00e7mi\u015f oldu\u011funuz \u015fablona ba\u011fl\u0131 olarak otomatik olarak olu\u015fturulmu\u015f \u00f6rnek mail i\u00e7eri\u011fini sayfan\u0131n sol b\u00f6l\u00fcm\u00fcnde g\u00f6r\u00fcnt\u00fcleyebilirsiniz. \u00d6rnek mail i\u00e7eri\u011fini d\u00fczenleyerek kullanabilece\u011finiz gibi ekleme ve \u00e7\u0131karmalar yaparak da kullanabilirsiniz. Sayfan\u0131n sa\u011f taraf\u0131nda yer alan metin, kutulu metin, resim ya da sosyal medya butonlar\u0131n\u0131 kullanarak eklemeler yapabilirsiniz. T\u00fcm d\u00fczenlemeleri yapt\u0131ktan sonra sayfan\u0131n sa\u011f \u00fcst\u00fcnde bulunan \u201c<strong>Continue<\/strong>\u201d butonuna basmal\u0131s\u0131n\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mailchimp-WordPress-Entegrasyonu\"><\/span>Mailchimp WordPress Entegrasyonu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>WordPress i\u00e7in geli\u015ftirilmi\u015f Mailchimp eklentisi her iki platform aras\u0131nda bir entegrasyon sa\u011flayarak ortak \u00e7al\u0131\u015fma imk\u00e2n\u0131 sunuyor. Eklentiyi kullanabilmek i\u00e7in \u015fu ad\u0131mlar\u0131 takip ederek kurulumu ger\u00e7ekle\u015ftirebilirsiniz;<\/p>\n<ul>\n<li>WordPress y\u00f6netim paneli \u00fczerinden \u201c<strong>Eklentiler &gt; Yeni Ekle<\/strong>\u201d sayfas\u0131na ge\u00e7i\u015f yapmal\u0131s\u0131n\u0131z.<\/li>\n<li>A\u00e7\u0131lacak sayfan\u0131n sa\u011f \u00fcst\u00fcnde bulunan arama kutusuna \u201c<strong>Mailchimp<\/strong>\u201d yazarak arama ger\u00e7ekle\u015ftirin.<\/li>\n<li>Arama sonu\u00e7lar\u0131 i\u00e7erisinden \u201c<a href=\"https:\/\/tr.wordpress.org\/plugins\/mailchimp-for-wp\/\" target=\"_blank\" rel=\"nofollow\"><strong>MC4WP: Mailchimp for WordPress<\/strong><\/a>\u201d isimli eklentiyi bularak \u201c<strong>Hemen Y\u00fckle<\/strong>\u201d butonu yard\u0131m\u0131yla kurulumu ger\u00e7ekle\u015ftirin.<\/li>\n<li>Birka\u00e7 saniye i\u00e7erisinde tamamlanacak kurulum ard\u0131ndan \u201c<strong>Etkinle\u015ftir<\/strong>\u201d butonuna basarak eklentiyi aktif hale getirin.<\/li>\n<\/ul>\n<p>Eklenti kurulumu ve etkinle\u015ftirmesini tamamlad\u0131ktan sonra WordPress y\u00f6netim panelinizde \u201c<strong>MC4WP<\/strong>\u201d \u015feklinde g\u00f6r\u00fcnt\u00fclenen yeni bir b\u00f6l\u00fcm belirecektir. Entegrasyonu tamamlamak i\u00e7in \u201c<strong>MC4WP &gt; Mailchimp<\/strong>\u201d sayfas\u0131na giri\u015f yaparak API anahtar\u0131n\u0131z\u0131 yazmal\u0131s\u0131n\u0131z.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13421\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-wordpress-entegrasyonu.jpg\" alt=\"mailchimp-wordpress-entegrasyonu\" width=\"1000\" height=\"395\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-wordpress-entegrasyonu.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-wordpress-entegrasyonu-300x119.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/mailchimp-wordpress-entegrasyonu-585x231.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Ayr\u0131ca, hosting ihtiyac\u0131n\u0131z i\u00e7in Mailchimp eklentisiyle uyumlu \u00e7al\u0131\u015fan, geli\u015fmi\u015f <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/wordpress-hosting.html\"><strong>WordPress Hosting<\/strong><\/a> paketlerimize g\u00f6z atabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mailchimp, takip\u00e7i ve kullan\u0131c\u0131lar\u0131n\u0131zla s\u00fcrekli olarak ileti\u015fim halinde kalman\u0131z\u0131 sa\u011flayan geli\u015fmi\u015f bir ara\u00e7t\u0131r. Dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 y\u00f6netmek ve kitlenizin ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 korumak i\u00e7in&hellip;<\/p>\n","protected":false},"author":3,"featured_media":13425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[397],"tags":[],"class_list":["post-13409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13409"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13409\/revisions"}],"predecessor-version":[{"id":13427,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13409\/revisions\/13427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/13425"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}