{"id":13447,"date":"2020-06-24T14:12:43","date_gmt":"2020-06-24T12:12:43","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=13447"},"modified":"2020-06-24T14:13:49","modified_gmt":"2020-06-24T12:13:49","slug":"hotjar-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/","title":{"rendered":"Hotjar Nedir? Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<p>\u0130nternet teknolojilerinin h\u0131zl\u0131 geli\u015fimi ve \u00e7evrimi\u00e7i yay\u0131n servislerinin \u00f6neminin giderek artmas\u0131yla birlikte dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 da giderek yayg\u0131nla\u015fmakta. Buna ba\u011fl\u0131 olarak bir\u00e7ok web y\u00f6neticisi; kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 dikkatli bir \u015fekilde inceleyerek, internet sitesinde baz\u0131 geli\u015ftirmeler yaparak kullan\u0131c\u0131 deneyimini art\u0131rmay\u0131 hedeflemektedir.<\/p>\n<p>Bu rehberde kullan\u0131c\u0131 deneyimlerini analiz eden <strong>Hotjar Nedir?<\/strong> detayl\u0131 bir \u015fekilde ele alacak, uygulama kullan\u0131m\u0131 hakk\u0131nda bilinmesi gerekenlere de\u011finece\u011fiz.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eed955c2a8d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69eed955c2a8d\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Hotjar-Nedir\" >Hotjar Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Hotjar-Ozellikleri-Nelerdir\" >Hotjar \u00d6zellikleri Nelerdir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Hotjar-Nasil-Kullanilir\" >Hotjar Nas\u0131l Kullan\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Hotjar-Hesap-Olusturma\" >Hotjar Hesap Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Hotjar-Kurulumu\" >Hotjar Kurulumu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Hotjar-Ziyaretci-Istatistik-Takibi-Nasil-Yapilir\" >Hotjar Ziyaret\u00e7i \u0130statistik Takibi Nas\u0131l Yap\u0131l\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Heatmaps-Isi-Haritasi\" >Heatmaps: Is\u0131 Haritas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Recordings-Ziyaretci-Kayitlari\" >Recordings: Ziyaret\u00e7i Kay\u0131tlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/hotjar-nedir\/#Huniler-Formlar-Geri-Bildirim-ve-Anketler\" >Huniler, Formlar, Geri Bildirim ve Anketler<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Hotjar-Nedir\"><\/span><strong>Hotjar Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>K\u0131saca Hotjar; belirli bir internet sitesini ziyaret eden kullan\u0131c\u0131lar\u0131n site i\u00e7erisinde ger\u00e7ekle\u015ftirmi\u015f oldu\u011fu eylem ve hareketlerin kayd\u0131n\u0131 tutman\u0131z\u0131 sa\u011flayan bir yaz\u0131l\u0131md\u0131r.<\/p>\n<p>Halihaz\u0131rda yay\u0131n yapan internet siteniz ile Hotjar aras\u0131nda bir entegrasyon ger\u00e7ekle\u015ftirerek, sayfalar\u0131n\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131n, oturum s\u00fcresince ger\u00e7ekle\u015ftirmi\u015f olduklar\u0131 t\u00fcm davran\u0131\u015flar\u0131 kay\u0131t alt\u0131na alabilir, sayfalar\u0131n\u0131zda yer alan herhangi bir form ile nas\u0131l etkile\u015fim kurduklar\u0131n\u0131, sayfa i\u00e7erisinde sergilemi\u015f oldu\u011fu t\u00fcm hareketleri detayl\u0131 bir \u015fekilde takip edebilirsiniz.<\/p>\n<p>Hotjar, internet sitenizi ziyaret eden kullan\u0131c\u0131lara do\u011frudan sorular y\u00f6neltmenize yard\u0131mc\u0131 olur. Sunmu\u015f oldu\u011funuz \u00fcr\u00fcn, hizmet ve i\u00e7erikler hakk\u0131nda ziyaret\u00e7ilerinizin d\u00fc\u015f\u00fcncelerini takip edebilir ve ziyaret etmi\u015f olduklar\u0131 sayfa ile ilgili size sorular y\u00f6neltmelerine izin verebilirsiniz. Kullan\u0131c\u0131lar\u0131n\u0131z yapm\u0131\u015f oldu\u011fu de\u011ferlendirme ve sorulara dikkat ederek \u00fcr\u00fcn, hizmet ve i\u00e7erik kalitenizde geli\u015ftirme &amp; iyile\u015ftirmeler yapabilirsiniz.<\/p>\n<p>Hotjar ile elde etmi\u015f oldu\u011funuz t\u00fcm verileri dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131zda kullanabilir ve buna ba\u011fl\u0131 olarak kazan\u00e7lar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hotjar-Ozellikleri-Nelerdir\"><\/span><strong>Hotjar \u00d6zellikleri Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>2014 y\u0131l\u0131nda hayat\u0131m\u0131za giren ve ziyaret\u00e7ilerin bir internet sitesi \u00fczerinde hangi davran\u0131\u015flar\u0131 sergilediklerini daha iyi anlama f\u0131rsat\u0131 sunan geli\u015fmi\u015f bir analiz yaz\u0131l\u0131m\u0131d\u0131r. Sahip oldu\u011fu \u00f6zelliklerden baz\u0131lar\u0131;<\/p>\n<ul>\n<li><strong>Heatmaps \u2013 Is\u0131 Haritas\u0131<\/strong>: Kullan\u0131c\u0131lar\u0131n internet siteniz \u00fczerinde en fazla hangi alanlara t\u0131klad\u0131\u011f\u0131, dikkat etti\u011fi ve \u00e7ok daha fazlas\u0131n\u0131 bir g\u00f6rsel yard\u0131m\u0131yla size sunar.<\/li>\n<li><strong>Ziyaret\u00e7i Kay\u0131tlar\u0131<\/strong>: Sayfan\u0131z\u0131 ziyaret eden ki\u015filerin ad\u0131m ad\u0131m neler yapt\u0131\u011f\u0131n\u0131 onlar\u0131n g\u00f6z\u00fcnden izleyin.<\/li>\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm Takibi<\/strong>: Sayfan\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar nereye gidiyor hi\u00e7 merak etmi\u015f miydiniz? Ziyaret\u00e7ilerinizin sitenizden ayr\u0131lmadan \u00f6nce neler yapt\u0131\u011f\u0131n\u0131 ve hangi sayfay\u0131 ziyaret ettikten sonra ayr\u0131ld\u0131\u011f\u0131n\u0131 takip edin.<\/li>\n<li><strong>Form Analizi<\/strong>: Sayfalar\u0131n\u0131za yerle\u015ftirilmi\u015f formlar\u0131 ziyaret\u00e7ileriniz nas\u0131l kullan\u0131yor? Hangi formlar\u0131 doldururken ziyaret\u00e7ilerinizin zorland\u0131\u011f\u0131 ve hangilerini doldurmamay\u0131 tercih etti\u011fini takip edin.<\/li>\n<li><strong>Geri Bildirim<\/strong>: Do\u011frudan sitenizi ziyaret eden ziyaret\u00e7ilere sorular y\u00f6nelterek bunlara cevap vermelerini sa\u011flay\u0131n. Bu sayede kullan\u0131c\u0131lar\u0131n ya\u015fam\u0131\u015f oldu\u011fu sorunlar hakk\u0131nda detayl\u0131 bir veri elde edebilirsiniz.<\/li>\n<li><strong>Anketler<\/strong>: Ziyaret\u00e7ilerinizi daha iyi tan\u0131mak i\u00e7in anketler olu\u015fturun ve yan\u0131tlar\u0131 anl\u0131k olarak takip edin.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Hotjar-Nasil-Kullanilir\"><\/span><strong>Hotjar Nas\u0131l Kullan\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n takibini ger\u00e7ekle\u015ftirmek ve buna ba\u011fl\u0131 geli\u015ftirmeler yapmak i\u00e7in Hotjar kullanmak olduk\u00e7a iyi bir se\u00e7im. Peki, <strong>Hotjar nas\u0131l kullan\u0131l\u0131r<\/strong>? A\u015fa\u011f\u0131da detayl\u0131 olarak hotjar kullan\u0131m\u0131n\u0131 anlat\u0131yor olaca\u011f\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hotjar-Hesap-Olusturma\"><\/span><strong>Hotjar Hesap Olu\u015fturma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitenizde Hotjar kurulumu ger\u00e7ekle\u015ftirmek i\u00e7in \u00f6ncelikle bir Hotjar hesab\u0131 olu\u015fturmal\u0131s\u0131n\u0131z. Bunun i\u00e7in <strong>www.hotjar.com<\/strong> adresini ziyaret ederek \u00fcyelik i\u015flemini tamamlayabilirsiniz. <strong>Hotjar hesap olu\u015fturma<\/strong> i\u00e7in takip etmeniz gereken ad\u0131mlar;<\/p>\n<ul>\n<li>Hotjar internet sitesini ziyaret ederek sa\u011f \u00fcstte bulunan \u201c<strong>Try it free<\/strong>\u201d butonuna t\u0131klamal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13451\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-1.jpg\" alt=\"hotjar-kurulumu-1\" width=\"1000\" height=\"445\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-1.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-1-300x134.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-1-585x260.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>A\u00e7\u0131lacak sayfada yer alan forma ad\u0131n\u0131z\u0131, soyad\u0131n\u0131z\u0131 ve e-posta adresinizi girerek hesab\u0131n\u0131z\u0131 olu\u015fturmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13455\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-2.jpg\" alt=\"hotjar-hesap-olusturma-2\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-2.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-2-300x170.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-2-585x331.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>Bu a\u015famada hesab\u0131n\u0131z i\u00e7in bir \u015fifre belirlemeli ve \u00fcyelik s\u00f6zle\u015fmesini onaylayarak s\u0131radaki ad\u0131ma ge\u00e7melisiniz.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13456\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-3.jpg\" alt=\"hotjar-hesap-olusturma-3\" width=\"1000\" height=\"505\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-3.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-3-300x152.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-3-585x295.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>Hesab\u0131n\u0131z\u0131n olu\u015fturulmas\u0131yla birlikte analiz ger\u00e7ekle\u015ftirece\u011finiz proje ve bu projede sizin rol\u00fcn\u00fcz\u00fc daha iyi anlamak ad\u0131na baz\u0131 sorular soracak. Bu sorulara k\u0131saca yan\u0131t vererek hesap olu\u015fturma ad\u0131m\u0131na devam edebilirsiniz.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13457\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-4.jpg\" alt=\"hotjar-hesap-olusturma-4\" width=\"1000\" height=\"532\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-4.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-4-300x160.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-4-585x311.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li><strong>Hotjar hesap olu\u015fturma<\/strong> i\u015flemlerinin son a\u015famas\u0131nda kullan\u0131c\u0131 hareketlerini takip etmek istedi\u011finiz internet sitenizin adresini girerek \u00fcyeli\u011fi tamamlayabilirsiniz.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13458\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-5.jpg\" alt=\"hotjar-hesap-olusturma-5\" width=\"1000\" height=\"571\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-5.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-5-300x171.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-hesap-olusturma-5-585x334.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hotjar-Kurulumu\"><\/span>Hotjar Kurulumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Hotjar kurulumu<\/strong> olduk\u00e7a basit bir analiz arac\u0131d\u0131r. \u0130nternet sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131n takibini ger\u00e7ekle\u015ftirmek i\u00e7in s\u0131ras\u0131yla \u015fu i\u015flemleri takip etmelisiniz;<\/p>\n<ul>\n<li>Hotjar hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13451\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-1.jpg\" alt=\"hotjar-kurulumu-1\" width=\"1000\" height=\"445\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-1.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-1-300x134.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-1-585x260.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>Hesab\u0131n\u0131zda takibini ger\u00e7ekle\u015ftirmek istedi\u011finiz sitenizi se\u00e7in ve \u201c<strong>Site Dashboard<\/strong>\u201d men\u00fcs\u00fcne t\u0131klay\u0131n. Bu ekranda Hotjar ile internet sitenizin entegrasyonunu sa\u011flamak i\u00e7in size 2 farkl\u0131 se\u00e7enek sunulacak.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13452\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-2.jpg\" alt=\"hotjar-kurulumu-2\" width=\"1000\" height=\"672\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-2.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-2-300x202.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-kurulumu-2-585x393.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Install code manually<\/strong>: Kurulumu manuel olarak ger\u00e7ekle\u015ftirmek i\u00e7in bu se\u00e7ene\u011fi i\u015faretlemeli ve size \u00f6zel olarak olu\u015fturulan kodu kopyalayarak sitenizin her sayfas\u0131nda g\u00f6r\u00fcnt\u00fclenecek \u015fekilde <strong>&lt;head&gt;&lt;\/head&gt;<\/strong> kodu i\u00e7erisine yerle\u015ftirmelisiniz. Bu yerle\u015ftirme ard\u0131ndan \u201c<strong>Verify Installation<\/strong>\u201d butonuna basarak Hotjar\u2019\u0131n kurulumu kontrol etmesini sa\u011flamal\u0131s\u0131n\u0131z.<\/p>\n<p><strong>Install on your platform<\/strong>: Manuel kuruluma alternatif olarak; WordPress, Magento, Drupal, Wix, Shopify ba\u015fta olmak \u00fczere 10\u2019un \u00fczerinde haz\u0131r yaz\u0131l\u0131mlar ile olu\u015fturulmu\u015f internet sitelerinize birka\u00e7 t\u0131klama ile kurulumu ger\u00e7ekle\u015ftirebilirsiniz. Bu kurulumun ard\u0131ndan \u201c<strong>Verify Installation<\/strong>\u201d butonunu kullanarak kurulumu test etmelisiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hotjar-Ziyaretci-Istatistik-Takibi-Nasil-Yapilir\"><\/span>Hotjar Ziyaret\u00e7i \u0130statistik Takibi Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Entegrasyon i\u015flemi ba\u015far\u0131yla tamamlanm\u0131\u015f Hotjar hesab\u0131na giri\u015f yap\u0131lmas\u0131 halinde sizi a\u015fa\u011f\u0131daki g\u00f6rsele benzer bir aray\u00fcz kar\u015f\u0131layacakt\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13459\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-1.jpg\" alt=\"hotjar-istatistik-takibi-1\" width=\"1000\" height=\"463\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-1.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-1-300x139.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-1-585x271.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Bu aray\u00fcz sayfas\u0131n\u0131n gezinme men\u00fcs\u00fcnde \u0131s\u0131 haritas\u0131 ve di\u011fer kay\u0131tlara ili\u015fkin \u00e7e\u015fitli raporlarla ilgili ba\u011flant\u0131lar yer alacak. Bunlara g\u00f6z atmak ve analiz etmek i\u00e7in t\u0131klayabilirsiniz. Aray\u00fcz sayfas\u0131n\u0131n sa\u011f \u00fcst b\u00f6l\u00fcm\u00fcnde ise izlemenin aktif oldu\u011fu ve kullan\u0131c\u0131 hesab\u0131n\u0131z ile ilgili bir buton yer alacakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Heatmaps-Isi-Haritasi\"><\/span>Heatmaps: Is\u0131 Haritas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hotjar taraf\u0131ndan sunulan en dikkat \u00e7ekici raporlardan birisi \u201cIs\u0131 Haritas\u0131\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda yer almaktad\u0131r. Bu rapor i\u015fletmeniz ve web sayfalar\u0131n\u0131z i\u00e7in fazlas\u0131yla \u00f6nemlidir. Peki, Heatmaps neden \u00f6nemlidir?<\/p>\n<p>Is\u0131 Haritas\u0131, internet sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131na dair \u00e7e\u015fitli bilgilere yer verir. Sayfan\u0131z\u0131n hangi b\u00f6l\u00fcm\u00fcn\u00fcn kullan\u0131c\u0131lar taraf\u0131ndan daha \u00e7ok ilgi g\u00f6rd\u00fc\u011f\u00fc ve hangilerinin hi\u00e7 dikkat \u00e7ekmedi\u011fini bu harita \u00fczerinde g\u00f6zlemleyebilirsiniz. Ziyaret\u00e7ilerin sayfa \u00fczerinde yapm\u0131\u015f oldu\u011fu t\u0131klamalar\u0131, Mouse hareketlerini ve kayd\u0131rmalar\u0131 kaydederek bir sayfa \u00f6rne\u011fi \u00fczerinde sunar.<\/p>\n<ul>\n<li>Hotjar Heatmaps (Is\u0131 Haritalar\u0131) nas\u0131l \u00e7al\u0131\u015f\u0131yor merak ediyorsan\u0131z bu ba\u011flant\u0131y\u0131 kullanarak detayl\u0131 a\u00e7\u0131klamaya g\u00f6z atabilirsiniz. &#8211; <a href=\"https:\/\/docs.hotjar.com\/v1.0\/docs\/how-do-hotjar-heatmaps-work\" target=\"_blank\" rel=\"nofollow\">https:\/\/docs.hotjar.com\/v1.0\/docs\/how-do-hotjar-heatmaps-work<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13460\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps.jpg\" alt=\"hotjar-istatistik-takibi-heatmaps\" width=\"1000\" height=\"457\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-300x137.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-585x267.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Herhangi bir sayfa ve g\u00fcn ile ilgili \u0131s\u0131 haritas\u0131n\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in aray\u00fcz \u00fczerinde yer alan \u201c<strong>Heatmaps<\/strong>\u201d men\u00fcs\u00fcne giri\u015f yapmal\u0131s\u0131n\u0131z. Burada bir liste halinde sunulacak raporlar i\u00e7erisinden detaylar\u0131n\u0131 g\u00f6r\u00fcnt\u00fclemek istedi\u011finiz \u0131s\u0131 haritas\u0131n\u0131n sa\u011f\u0131nda bulunan \u201c<strong>View Heatmaps<\/strong>\u201d butonuna t\u0131klamal\u0131s\u0131n\u0131z.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13449\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-view.jpg\" alt=\"hotjar-istatistik-takibi-heatmaps-view\" width=\"1000\" height=\"477\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-view.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-view-300x143.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-view-585x279.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Bir \u0131s\u0131 haritas\u0131n\u0131n detaylar\u0131na t\u0131klad\u0131\u011f\u0131n\u0131zda ekran\u0131n \u00fcst b\u00f6l\u00fcm\u00fcnde birka\u00e7 farkl\u0131 se\u00e7enek g\u00f6r\u00fcnt\u00fclenir. Ziyaret\u00e7ilerinizin davran\u0131\u015flar\u0131 ile ilgili t\u0131klama, fare hareketleri ya da kayd\u0131rma eylemlerini izleyin.<\/p>\n<h4>Heatmaps Type: Is\u0131 Haritas\u0131 T\u00fcrleri<\/h4>\n<p>Is\u0131 haritalar\u0131; t\u0131klama, fare hareketleri ve kayd\u0131rmalar olmak \u00fczere 3 farkl\u0131 t\u00fcrde g\u00f6r\u00fcnt\u00fclenebilir.<\/p>\n<p><strong><em>T\u0131klama Is\u0131 Haritas\u0131<\/em><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13461\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-click.jpg\" alt=\"hotjar-istatistik-takibi-heatmaps-click\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-click.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-click-300x150.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-click-585x293.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>Bu \u0131s\u0131 haritas\u0131 t\u00fcr\u00fc kullan\u0131c\u0131lar\u0131n sayfa \u00fczerinde nereye t\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/li>\n<li>Bu rapor \u00fczerinde daha s\u0131cak (yani k\u0131rm\u0131z\u0131) olan b\u00f6l\u00fcmler daha \u00e7ok t\u0131klanm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<p>Rapor \u00fczerinde farenizi herhangi bir b\u00f6l\u00fcm\u00fcn \u00fczerine getirmeniz halinde Hotjar size ilgili alan\u0131n ka\u00e7 kere t\u0131kland\u0131\u011f\u0131n\u0131 g\u00f6sterecektir. \u0130lgili sayfa \u00fczerinde belirlemi\u015f oldu\u011funuz b\u00f6l\u00fcm\u00fcn t\u0131klanma oran\u0131 detayl\u0131 olarak g\u00f6sterilecektir.<\/p>\n<p><strong><em>Fare Hareketleri Is\u0131 Haritas\u0131<\/em><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13462\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-move.jpg\" alt=\"hotjar-istatistik-takibi-heatmaps-move\" width=\"1000\" height=\"501\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-move.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-move-300x150.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-move-585x293.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Kullan\u0131c\u0131lar\u0131n fare hareketlerini takip eden \u0131s\u0131 haritas\u0131; ilgili sayfada kullan\u0131c\u0131lar\u0131n dikkatini en fazla \u00e7eken b\u00f6l\u00fcm\u00fcn neresi oldu\u011funu detayl\u0131 bir \u015fekilde g\u00f6sterir. Bu \u0131s\u0131 haritas\u0131 \u00e7o\u011funlukla t\u0131klama \u0131s\u0131 haritas\u0131na benzer bir rapor sunacakt\u0131r. Fakat ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n bir yere t\u0131klamadan \u00f6nce fare ile s\u0131k s\u0131k hangi alanlar\u0131 gezdirdi\u011fini g\u00f6sterir.<\/p>\n<p><strong><em>Kayd\u0131rma Is\u0131 Haritas\u0131<\/em><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13448\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-scrollmaps.jpg\" alt=\"hotjar-istatistik-takibi-heatmaps-scrollmaps\" width=\"1000\" height=\"573\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-scrollmaps.jpg 1000w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-scrollmaps-300x172.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/hotjar-istatistik-takibi-heatmaps-scrollmaps-585x335.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>Kayd\u0131rma \u0131s\u0131 haritas\u0131 size kullan\u0131c\u0131lar\u0131n ilgili sayfa \u00fczerinde ne kadar a\u015fa\u011f\u0131 indiklerini g\u00f6sterir.<\/li>\n<li>En koyu k\u0131rm\u0131z\u0131 ile belirtilen alan ilgili alan\u0131n t\u00fcm kullan\u0131c\u0131lar taraf\u0131ndan g\u00f6r\u00fcnt\u00fclendi\u011fini ifade eder.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Recordings-Ziyaretci-Kayitlari\"><\/span>Recordings: Ziyaret\u00e7i Kay\u0131tlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ziyaret\u00e7i kay\u0131tlar\u0131; sayfan\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131n ger\u00e7ek deneyimleri hakk\u0131nda bir \u00f6n inceleme f\u0131rsat\u0131 sunar. Ziyaret\u00e7ilerin sitenizi ger\u00e7ekte nas\u0131l kulland\u0131klar\u0131n\u0131 detayl\u0131 bir \u015fekilde g\u00f6r\u00fcp, kay\u0131tlar\u0131n\u0131 bu b\u00f6l\u00fcmden inceleyebilirsiniz.<\/p>\n<ul>\n<li>Hotjar Recordings (Ziyaret\u00e7i Kay\u0131tlar\u0131) nas\u0131l \u00e7al\u0131\u015f\u0131yor merak ediyorsan\u0131z bu ba\u011flant\u0131y\u0131 kullanarak detayl\u0131 a\u00e7\u0131klamaya g\u00f6z atabilirsiniz. &#8211; <a href=\"https:\/\/docs.hotjar.com\/v1.0\/docs\/how-does-hotjar-record-visitors\" target=\"_blank\" rel=\"nofollow\">https:\/\/docs.hotjar.com\/v1.0\/docs\/how-does-hotjar-record-visitors<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13453\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/interface-image.jpg\" alt=\"interface-image\" width=\"1600\" height=\"757\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/interface-image.jpg 1600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/interface-image-300x142.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/interface-image-1024x484.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/interface-image-1536x727.jpg 1536w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/interface-image-1170x554.jpg 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2020\/06\/interface-image-585x277.jpg 585w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Hotjar, internet sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n davran\u0131\u015f kay\u0131tlar\u0131n\u0131 bir video olarak kay\u0131t alt\u0131na alabiliyor. Ayr\u0131ca ziyaret\u00e7i site i\u00e7erisinde ka\u00e7 sayfada gezinti sa\u011flam\u0131\u015f ve bu sayfalarda toplamda ne kadar zaman ge\u00e7irmi\u015f detayl\u0131 bir \u015fekilde g\u00f6rebilirsiniz. Ziyaret\u00e7ilerinizin kullanm\u0131\u015f oldu\u011fu taray\u0131c\u0131 ve i\u015fletim sistemi gibi detaylarda kaydedilmektedir. T\u00fcm bu kriterlere g\u00f6re filtrelemeler yaparak analiz etmek istedi\u011finiz kullan\u0131c\u0131lar\u0131 kolayl\u0131kla ay\u0131rt edebilirsiniz.<\/p>\n<p>Ziyaret\u00e7i Kay\u0131tlar\u0131; ziyaret\u00e7ilerinizin internet sitenizle nas\u0131l etkile\u015fime girdi\u011fini izlemek ve onlar\u0131 anlamak i\u00e7in son derece \u00f6nemli bir ara\u00e7t\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Huniler-Formlar-Geri-Bildirim-ve-Anketler\"><\/span>Huniler, Formlar, Geri Bildirim ve Anketler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00f6n\u00fc\u015f\u00fcm hunisi raporlar\u0131, form analizi, geri bildirim anketleri ve anketler Hotjar&#8217;\u0131n geli\u015fmi\u015f \u00f6zellikleridir. Bunlar, kullan\u0131c\u0131lar\u0131n sitede ihtiya\u00e7 duydu\u011fu i\u00e7eriklere ula\u015f\u0131p\/ula\u015famad\u0131\u011f\u0131, form doldurma i\u015flemlerini yar\u0131da b\u0131rak\u0131p\/b\u0131rakmad\u0131klar\u0131 gibi bir\u00e7ok detay\u0131 takip edebilmeniz i\u00e7in yararlanabilece\u011finiz \u00f6zelliklerdir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet teknolojilerinin h\u0131zl\u0131 geli\u015fimi ve \u00e7evrimi\u00e7i yay\u0131n servislerinin \u00f6neminin giderek artmas\u0131yla birlikte dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 da giderek yayg\u0131nla\u015fmakta. Buna ba\u011fl\u0131 olarak bir\u00e7ok&hellip;<\/p>\n","protected":false},"author":3,"featured_media":13464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-13447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13447"}],"version-history":[{"count":1,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13447\/revisions"}],"predecessor-version":[{"id":13463,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13447\/revisions\/13463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/13464"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}