{"id":13493,"date":"2020-07-06T14:00:08","date_gmt":"2020-07-06T12:00:08","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=13493"},"modified":"2020-07-06T14:00:08","modified_gmt":"2020-07-06T12:00:08","slug":"e-mail-marketing-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/","title":{"rendered":"E-mail Marketing Nedir? Neden Tercih Etmelisiniz?"},"content":{"rendered":"<p>Dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n en \u00f6nemli par\u00e7alar\u0131ndan birini olu\u015fturan E-Mail Marketing kavram\u0131, i\u015fletme ve web tabanl\u0131 projelerin tan\u0131t\u0131m\u0131 i\u00e7in tercih edilebilecek en iyi se\u00e7imlerden birisidir. E-mail marketing, kitlelere ula\u015fmak i\u00e7in mail kanal\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 pazarlama y\u00f6ntemidir.<\/p>\n<p>Bu rehber <strong>E-Mail Marketing nedir?<\/strong> detayl\u0131 bir \u015fekilde ele alacak ve <strong>E-Mail Marketing nas\u0131l yap\u0131l\u0131r, avantaj ve dezavantajlar\u0131<\/strong> nelerdir ele alaca\u011f\u0131z. Fakat \u00f6ncesinde gelin E-Posta kavram\u0131n\u0131n tarihine k\u0131saca bir g\u00f6z atal\u0131m.<\/p>\n<p>E-Mail alt yap\u0131s\u0131n\u0131 geli\u015ftiren ve bizimle tan\u0131tan <strong>Ray Tomlinson<\/strong> tarihteki ilk e-posta g\u00f6nderimini ger\u00e7ekle\u015ftirmi\u015ftir. ARPANET ad\u0131 verilen bir sistem \u00fczerinde kurulan ilk e-posta servisi, email alt yap\u0131s\u0131n\u0131 geli\u015ftiren Tomlinson taraf\u0131ndan test edilmek amac\u0131yla g\u00f6nderilen ilk e-posta \u201cQWERTYUIOP\u201d \u015feklinde bir mesaj i\u00e7eriyor. Sistemin \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 test etmek amac\u0131yla Q klavye \u00fczerinde yer alan tu\u015flara s\u0131ras\u0131yla basarak g\u00f6nderilmi\u015f bir mesajd\u0131. Bu mesaj 1971 y\u0131l\u0131nda g\u00f6nderilmi\u015fti.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a12f29f18463\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a12f29f18463\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#E-Mail-Marketing-Nedir\" >E-Mail Marketing Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#E-Mail-Marketing-Avantajlari-Nelerdir\" >E-Mail Marketing Avantajlar\u0131 Nelerdir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Uygun-Maliyet\" >Uygun Maliyet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Kisa-Surede-Iletim\" >K\u0131sa S\u00fcrede \u0130letim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Kolay-Takip-ve-Analiz\" >Kolay Takip ve Analiz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Hedefleme\" >Hedefleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Ozellestirme-%E2%80%93-Kisisellestirme\" >\u00d6zelle\u015ftirme \u2013 Ki\u015fiselle\u015ftirme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#E-Mail-Marketing-Dezavantajlari-Nelerdir\" >E-Mail Marketing Dezavantajlar\u0131 Nelerdir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#E-Mail-Marketing-Nasil-Yapilir\" >E-Mail Marketing Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#E-Mail-Marketing-Onerileri-%E2%80%93-7-Farkli-Fikir\" >E-Mail Marketing \u00d6nerileri &#8211; 7 Farkl\u0131 Fikir<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Hos-Geldiniz-Maili\" >Ho\u015f Geldiniz Maili<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Duyuru-ve-Bilgilendirmeler\" >Duyuru ve Bilgilendirmeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Blog-Haber-Bultenleri\" >Blog \/ Haber B\u00fcltenleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Sizi-Ozledik-Maili\" >Sizi \u00d6zledik Maili<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Tesekkur-Maili\" >Te\u015fekk\u00fcr Maili<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Odeme-Onayini-Bildirme-Mailleri\" >\u00d6deme Onay\u0131n\u0131 Bildirme Mailleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/e-mail-marketing-nedir\/#Ozel-Gunleri-Atlamayin\" >\u00d6zel G\u00fcnleri Atlamay\u0131n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-Mail-Marketing-Nedir\"><\/span>E-Mail Marketing Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-Mail Marketing ya da E-Posta Pazarlama; i\u015fletme ve kurumlar\u0131n dijital olarak \u00fcr\u00fcn ve hizmetlerinin tan\u0131t\u0131m\u0131n\u0131 belirli bir kitleye ula\u015ft\u0131rmak amac\u0131yla tercih etmi\u015f oldu\u011fu bir \u00e7e\u015fit do\u011frudan pazarlama y\u00f6ntemidir. Yenilik\u00e7i, d\u00fc\u015f\u00fck maliyetli ve etkili bir pazarlama stratejisidir.<\/p>\n<p>Web 2.0 ile birlikte geli\u015fimini s\u00fcrd\u00fcren bu pazarlama y\u00f6ntemi; ge\u00e7mi\u015f y\u0131llarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda art\u0131k stratejik pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n en \u00f6nemli par\u00e7as\u0131 haline gelmi\u015f durumda. G\u00f6nderilen pazarlama e-postalar\u0131 \u00f6l\u00e7\u00fclebilir, yarat\u0131c\u0131 ve\u00a0 optimize bir \u015fekilde t\u00fcketicilerin (potansiyel m\u00fc\u015fteriler) kar\u015f\u0131s\u0131na \u00e7\u0131karak etkile\u015fimi art\u0131rmakta.<\/p>\n<p>E-Posta Pazarlama; dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 alt\u0131nda yer alan stratejik \u00e7al\u0131\u015fmalardan yaln\u0131zca bir tanesidir. Daha \u00f6nce <a href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/\">En Etkili Dijital Pazarlama Y\u00f6ntemleri<\/a> hakk\u0131nda haz\u0131rlam\u0131\u015f oldu\u011fumuz rehbere g\u00f6z atabilirsiniz.<\/p>\n<p>Yap\u0131lan baz\u0131 ara\u015ft\u0131rmalar do\u011frultusunda e-mail marketing ile etkile\u015fime ge\u00e7ilen kullan\u0131c\u0131lar\u0131n t\u0131klama, sat\u0131n al\u0131m ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda en verimli <a href=\"https:\/\/www.ihs.com.tr\/blog\/en-etkili-dijital-pazarlama-yontemleri\/\">dijital pazarlama<\/a> t\u00fcr\u00fc oldu\u011fu g\u00f6r\u00fclmekte.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Mail-Marketing-Avantajlari-Nelerdir\"><\/span>E-Mail Marketing Avantajlar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00dcr\u00fcn ve hizmetlerinin tan\u0131t\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftirmek isteyen markalar\u0131n tercih etti\u011fi dijital pazarlama y\u00f6ntemlerinden birisi olan e-posta pazarlama y\u00f6nteminin bir\u00e7ok avantaj\u0131 bulunmaktad\u0131r.\u00a0 A\u015fa\u011f\u0131da bunlara de\u011finiyor olaca\u011f\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uygun-Maliyet\"><\/span>Uygun Maliyet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-Mail Marketing; geleneksel pazarlama ve alternatif dijital pazarlama y\u00f6ntemleri ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda \u00e7ok daha d\u00fc\u015f\u00fck maliyetler ile daha b\u00fcy\u00fck bir kitleye ula\u015fman\u0131z\u0131 sa\u011flar. E-Posta pazarlama ile markalar do\u011frudan sat\u0131\u015fa odaklanma f\u0131rsat\u0131 bulur. Maliyet konusunda <a href=\"https:\/\/www.ihs.com.tr\/blog\/ppc-nedir\/\">PPC pazarlama<\/a> y\u00f6ntemine g\u00f6re daha d\u00fc\u015f\u00fck maliyetlerle daha do\u011fru bir kitleye pazarlama yapabilme imkan\u0131 sunar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kisa-Surede-Iletim\"><\/span>K\u0131sa S\u00fcrede \u0130letim<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do\u011frudan hedef kitle ile ba\u011flant\u0131 kurulmas\u0131 nedeniyle g\u00f6nderilecek iletiler anl\u0131k olarak e-posta pazarlama listenizde bulunan ki\u015fi\/ki\u015filere ula\u015f\u0131r. Bu durum bir\u00e7ok i\u015fletme ve marka i\u00e7in olduk\u00e7a b\u00fcy\u00fck bir avantaj sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kolay-Takip-ve-Analiz\"><\/span>Kolay Takip ve Analiz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-Posta ile izlenecek pazarlama y\u00f6nteminin sonu\u00e7lar\u0131n\u0131 takip etmek olduk\u00e7a kolayd\u0131r. \u00d6rne\u011fin; tasarlam\u0131\u015f oldu\u011funuz e-posta i\u00e7eri\u011fi ve bu i\u00e7eri\u011fi g\u00f6ndermi\u015f oldu\u011funuz kullan\u0131c\u0131lardan hangilerinin bunu g\u00f6r\u00fcnt\u00fcledi\u011fini anl\u0131k olarak takip edebilirsiniz. Ayr\u0131ca, hangi kullan\u0131c\u0131lar\u0131n mesaj\u0131n\u0131z\u0131 a\u00e7mad\u0131\u011f\u0131 ya da sildi\u011fini de takip edebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hedefleme\"><\/span>Hedefleme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-Mail Marketing ile g\u00f6ndermeyi planlad\u0131\u011f\u0131n\u0131z e-posta mesajlar\u0131n\u0131 yaln\u0131zca belirli bir kitleye ula\u015ft\u0131rabilirsiniz. Elinizde bulunan e-posta datas\u0131 yani potansiyel m\u00fc\u015fterilerinizin e-posta adreslerini ya\u015f, cinsiyet, lokasyon, e\u011fitim, ilgi alanlar\u0131 gibi bir\u00e7ok kategoriye ay\u0131rarak, yaln\u0131zca g\u00f6nderim i\u00e7eri\u011fi ile ilgilenecek kitleyi hedefleyebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ozellestirme-%E2%80%93-Kisisellestirme\"><\/span>\u00d6zelle\u015ftirme \u2013 Ki\u015fiselle\u015ftirme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Geli\u015fmi\u015f e-posta pazarlama ara\u00e7lar\u0131 sayesinde tasarlam\u0131\u015f oldu\u011funuz e-posta i\u00e7eriklerini g\u00f6nderim sa\u011flanacak ki\u015fiye ba\u011fl\u0131 olarak \u00f6zelle\u015ftirebilirsiniz. E-Posta datan\u0131zda bulunan isim vb. bilgiler ile ki\u015filere kolayca hitap ederek otomatik mesaj g\u00f6nderebilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Mail-Marketing-Dezavantajlari-Nelerdir\"><\/span>E-Mail Marketing Dezavantajlar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dijital Pazarlaman\u0131n en \u00f6nemli par\u00e7alar\u0131ndan birisini olu\u015fturan E-Mail Marketing kavram\u0131n\u0131n bir\u00e7ok avantaj\u0131n\u0131 ele ald\u0131k. Elbette bu y\u00f6ntemin baz\u0131 dezavantajlar\u0131 da bulunmuyor de\u011fil. Hemen hemen her pazarlama y\u00f6nteminde kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131\u011f\u0131 gibi e-posta pazarlama y\u00f6nteminin de baz\u0131 dezavantajlar\u0131 bulunuyor. Bu nedenle email marketing \u00e7al\u0131\u015fmalar\u0131nda izlenecek strateji, plan ve raporlama \u00e7ok daha \u00f6nemli bir konuma sahip.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde bir\u00e7ok i\u015fletme kendi olu\u015fturmu\u015f oldu\u011fu e-posta datas\u0131 \u00fczerinden izinli bir \u015fekilde t\u00fcketicilere mail g\u00f6nderimi ger\u00e7ekle\u015ftiriyor olsa da baz\u0131 markalar \u00e7e\u015fitli yollar ile elde ettikleri &amp; sat\u0131n ald\u0131klar\u0131 izinsiz e-posta listelerine mail g\u00f6ndermektedir. Bu g\u00f6nderimler dijital d\u00fcnyada \u201cSpam\u201d olarak isimlendirilmektedir.<\/p>\n<p>Spam mail g\u00f6nderimleri, izlemi\u015f oldu\u011funuz e-mail marketing stratejisinin ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanmas\u0131na neden olacakt\u0131r. Ayr\u0131ca, markan\u0131z\u0131n de\u011ferini d\u00fc\u015f\u00fcrmek ve i\u015fletmeniz hakk\u0131nda internet \u00fczerinde bir\u00e7ok \u015fik\u00e2yetin olu\u015fturulmas\u0131na sebep olacakt\u0131r. \u00dclkemiz de dahil olmak \u00fczere d\u00fcnyan\u0131n bir\u00e7ok b\u00f6lgesinde spam mail g\u00f6nderimleri yasalarca engellenmeye \u00e7al\u0131\u015f\u0131lmaktad\u0131r. Bu tarz g\u00f6nderimlerin yasalarca belirlenmi\u015f olduk\u00e7a ciddi yapt\u0131r\u0131m ve cezalar\u0131 bulunmaktad\u0131r.<\/p>\n<p>Bir\u00e7ok kullan\u0131c\u0131 kendisine belirli bir marka taraf\u0131ndan g\u00f6nderilen i\u00e7eri\u011fin spam olup olmad\u0131\u011f\u0131n\u0131 tespit etmekte zorlan\u0131r. Yaln\u0131zca yo\u011fun bir \u015fekilde mail g\u00f6nderimi ger\u00e7ekle\u015ftirilmesi halinde kullan\u0131c\u0131lar bu mesajlar\u0131n spam oldu\u011funu d\u00fc\u015f\u00fcnerek onlar\u0131 engellemek i\u00e7in \u00e7e\u015fitli y\u00f6ntemler kullan\u0131l\u0131r. Gmail ve Outlook gibi geli\u015fmi\u015f mail filtrelerine sahip servisler, kullan\u0131c\u0131lar\u0131n tespit etmekte zorluk ya\u015fad\u0131\u011f\u0131 spam mail i\u00e7eriklerini algoritmalar\u0131 sayesinde tespit ederek \u00e7o\u011funlukla engellemektedir.<\/p>\n<p>Elinizde bulunan mail datas\u0131 izinli bir \u015fekilde olu\u015fturulmu\u015f olsa dahi \u00e7ok s\u0131k mail g\u00f6ndermemeli ve do\u011fru bir strateji, zamanlama ile belirli aral\u0131klarla mail g\u00f6nderimi ger\u00e7ekle\u015ftirilmelidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Mail-Marketing-Nasil-Yapilir\"><\/span>E-Mail Marketing Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-Mail Marketing stratejinizi olu\u015ftururken izlemeniz gereken baz\u0131 standartlar bulunur. Bunlara etkile\u015fimi maksimuma \u00e7\u0131karmak, harcam\u0131\u015f oldu\u011funuz zaman ve paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 en iyi \u015fekilde almak i\u00e7in gereken baz\u0131 temellerdir. \u00dcr\u00fcn ve hizmetlerinize ba\u011fl\u0131 olarak bu standartlar \u00fczerinde geli\u015ftirmeler yaparak kendi pazarlama stratejinizi in\u015fa etmelisiniz.<\/p>\n<p>E-Posta Pazarlama \u00e7al\u0131\u015fmalar\u0131nda kar\u015f\u0131la\u015f\u0131lan en b\u00fcy\u00fck problemlerden birisi kullan\u0131c\u0131n\u0131n ilgisini \u00e7ekmeyi ba\u015farmak ve g\u00f6nderilen mesajlar\u0131n kullan\u0131c\u0131lar taraf\u0131ndan okunmas\u0131n\u0131 sa\u011flamak. Markalar uygulam\u0131\u015f olduklar\u0131 baz\u0131 stratejiler ile kullan\u0131c\u0131lar\u0131n i\u00e7erikleri g\u00f6r\u00fcnt\u00fcleme ve geri d\u00f6n\u00fc\u015f oranlar\u0131n\u0131 art\u0131rmalar\u0131 gerekli.<\/p>\n<ul>\n<li><strong>Planlama<\/strong>: G\u00f6nderim sa\u011flanacak mail belirli bir konu hakk\u0131nda giri\u015f, geli\u015fme ve sonu\u00e7 b\u00f6l\u00fcmleri olmak \u00fczere birbiri ile ba\u011flant\u0131l\u0131 ve destekleyici olmal\u0131d\u0131r. Mailde kullanaca\u011f\u0131z \u00fcslup ve kullan\u0131lacak g\u00f6rseller dahil her \u015fey planl\u0131 bir \u015fekilde olu\u015fturulmal\u0131.<\/li>\n<li><strong>Marka Ad\u0131 Kullan\u0131m\u0131<\/strong>: G\u00f6nderim sa\u011flanan maillerde g\u00f6nderici ismi olarak markan\u0131z\u0131n ad\u0131n\u0131 kullan\u0131n. Bu sayede marka isminizin bilinirli\u011fini art\u0131rabilir ve kullan\u0131c\u0131lar\u0131n haf\u0131zas\u0131nda yer edinmeyi ba\u015farabilirsiniz. G\u00f6nderici bir ki\u015fi olmas\u0131 durumunda kullan\u0131c\u0131lar\u0131n\u0131z bu ismi hat\u0131rlayamamas\u0131 halinde i\u00e7eri\u011fi spam olarak d\u00fc\u015f\u00fcnebilir.<\/li>\n<li><strong>Etkileyici Ba\u015fl\u0131k<\/strong>: E-Posta pazarlama y\u00f6ntemini kullanarak g\u00f6nderece\u011finiz mailler kullan\u0131c\u0131lar taraf\u0131ndan ilk olarak belirlemi\u015f oldu\u011funuz ba\u015fl\u0131k ile g\u00f6r\u00fcnt\u00fclenecektir. Ba\u015fl\u0131k se\u00e7iminde kullanm\u0131\u015f oldu\u011funuz kelimeler, bunlar\u0131n ilgi \u00e7ekmesi ve kullan\u0131c\u0131y\u0131 mesaj\u0131n t\u00fcm\u00fcn\u00fc g\u00f6rmeye te\u015fvik etmesi olduk\u00e7a \u00f6nemli. Do\u011fru ba\u015fl\u0131k se\u00e7imi kalabal\u0131k posta kutusu i\u00e7erisinde dahi kendini belli edecek ve kullan\u0131c\u0131lar\u0131n g\u00f6z atmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/li>\n<li><strong>Ki\u015fiselle\u015ftirme<\/strong>: G\u00fcn\u00fcm\u00fczde t\u00fcketicilerin neredeyse hepsi ki\u015fisel bilgilerini marka ve i\u015fletmeler ile payla\u015f\u0131yor. \u0130ngiltere\u2019de yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re kullan\u0131c\u0131lar\u0131n %28\u2019i do\u011frudan kendilerini hedefleyen teklifler ile kar\u015f\u0131 kar\u015f\u0131ya kalabilmek i\u00e7in do\u011fru bilgiler payla\u015ft\u0131klar\u0131n\u0131 belirtiyor.<\/li>\n<li><strong>Mobil Uyumlu<\/strong>: Yap\u0131lan baz\u0131 ara\u015ft\u0131rmalar kullan\u0131c\u0131lar\u0131n e-posta i\u00e7eriklerini mobil cihazlar \u00fczerinden g\u00f6r\u00fcnt\u00fcleme oranlar\u0131n\u0131n giderek art\u0131\u015f g\u00f6sterdi\u011fini belirtiyor. Bu nedenle mobil cihazlar \u00fczerinde d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenmeyen posta i\u00e7eriklerinin kullan\u0131c\u0131lar taraf\u0131ndan incelenmeden silindi\u011fini g\u00f6z \u00f6n\u00fcnde bulundurarak, mail i\u00e7eri\u011fini mobile uyumlu bir \u015fekilde tasarlay\u0131n.<\/li>\n<li><strong>Kullan\u0131c\u0131lar\u0131 S\u0131kmay\u0131n<\/strong>: G\u00f6nderim sa\u011flanacak e-postalar yaln\u0131zca sat\u0131\u015f odakl\u0131 olmas\u0131n. Yani kullan\u0131c\u0131lar\u0131 devaml\u0131 bir \u00fcr\u00fcn ya da hizmeti almaya te\u015fvik edip, kampanya ve indirim gibi bilgilendirmeler ile s\u0131kmay\u0131n. Bunun yerine \u00fcr\u00fcn ve hizmetleriniz hakk\u0131nda onlar\u0131 bilgilendirecek, nedir, nas\u0131l kullan\u0131l\u0131r ya da ne i\u015fe yarar gibi i\u00e7erikler olu\u015fturup bunlar\u0131 g\u00f6nderin.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-Mail-Marketing-Onerileri-%E2%80%93-7-Farkli-Fikir\"><\/span>E-Mail Marketing \u00d6nerileri &#8211; 7 Farkl\u0131 Fikir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>E-Mail Marketing nedir<\/strong> ve <strong>E-Mail marketing nas\u0131l yap\u0131l\u0131r<\/strong> detayl\u0131 bir \u015fekilde ele ald\u0131\u011f\u0131m\u0131z bu i\u00e7eri\u011fimizde son olarak sizlerle baz\u0131 \u00f6neriler payla\u015fmay\u0131 uygun g\u00f6rd\u00fck. Daha \u00f6ncesinde sizlerle payla\u015fm\u0131\u015f oldu\u011fumuz \u201c<a href=\"https:\/\/www.ihs.com.tr\/blog\/e-posta-pazarlamasindan-verim-almanin-14-yolu\/\">E-Posta Pazarlamas\u0131ndan Verim Alman\u0131n 14 Yolu<\/a>\u201d ba\u015fl\u0131kl\u0131 i\u00e7eri\u011fimize de g\u00f6z atabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hos-Geldiniz-Maili\"><\/span>Ho\u015f Geldiniz Maili<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hali haz\u0131rda i\u015fyerinizi ziyaret eden m\u00fc\u015fterileriniz ile nas\u0131l bir ileti\u015fim ba\u015flang\u0131c\u0131 sa\u011fl\u0131yorsan\u0131z sanal d\u00fcnyada da buna benzer bir yol izlemelisiniz. \u0130nternet sitenize ya da mail b\u00fclteninize yeni \u00fcye olan kullan\u0131c\u0131lara \u00fcr\u00fcn ve hizmetleriniz hakk\u0131nda sat\u0131\u015f\/pazarlama mailleri g\u00f6ndermeden \u00f6nce bir kar\u015f\u0131lama maili g\u00f6nderin. \u201c<strong>Ho\u015f Geldiniz<\/strong>\u201d ya da \u201c<strong>Sizi Aram\u0131zda G\u00f6rd\u00fc\u011f\u00fcm\u00fcze Sevindik<\/strong>\u201d \u015feklinde bir kar\u015f\u0131lama \u00e7o\u011funlukla yeterli olur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Duyuru-ve-Bilgilendirmeler\"><\/span>Duyuru ve Bilgilendirmeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marka, i\u015fletme, \u00fcr\u00fcn ve hizmetlerinizde meydana gelecek herhangi bir geli\u015fme, de\u011fi\u015fim ya da g\u00fcncelleme hakk\u0131nda hedef kitlenizi d\u00fczenli olarak bilgilendirin. \u00dcr\u00fcn ve hizmetlerinizde olu\u015facak fiyat de\u011fi\u015fimleri, \u00f6zel kampanya haberleri vs. hedef kitlenizin bilgilendirilmek isteyece\u011fi temel konulard\u0131r. K\u0131sacas\u0131, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n bilmesi gereken herhangi bir konuyu e-posta ile onlara ula\u015ft\u0131rabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Blog-Haber-Bultenleri\"><\/span>Blog \/ Haber B\u00fcltenleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Blog sayfan\u0131z ya da \u00fcr\u00fcn ve hizmetleriniz ile ilgili \u00f6nemli haberler kullan\u0131c\u0131lar\u0131n ilgisini \u00e7eker. Bunlar\u0131 haftal\u0131k ya da ayl\u0131k olarak mail g\u00f6nderim izni ald\u0131\u011f\u0131n\u0131z abonelerinize g\u00f6ndermelisiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sizi-Ozledik-Maili\"><\/span>Sizi \u00d6zledik Maili<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00fclten listeniz ya da sitenize \u00fcye olmu\u015f fakat uzun s\u00fcredir bir etkile\u015fim sa\u011flayamad\u0131\u011f\u0131n\u0131z kullan\u0131c\u0131lar\u0131 belirleyin. Yaln\u0131zca onlara ula\u015facak \u015fekilde tasarlanm\u0131\u015f \u00f6zel bir e-posta \u015fablonu olu\u015fturun. M\u00fc\u015fterinizi tekrardan kazanmak ve etkile\u015fim sa\u011flamak amac\u0131yla \u201c<strong>Sizi \u00d6zledik<\/strong>\u201d ba\u015fl\u0131\u011f\u0131 ile olu\u015fturulmu\u015f bir mesaj g\u00f6nderin.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tesekkur-Maili\"><\/span>Te\u015fekk\u00fcr Maili<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sizinle herhangi bir konuda ba\u011flant\u0131 kurmu\u015f, \u00fcr\u00fcn ve hizmetlerinizden yararlanm\u0131\u015f t\u00fcketicilere sizi tercih ettikleri i\u00e7in bir te\u015fekk\u00fcr mesaj\u0131 g\u00f6nderin. Bu kullan\u0131c\u0131lar\u0131n\u0131za de\u011fer verdi\u011finizi ifade etmenin en kolay yoludur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Odeme-Onayini-Bildirme-Mailleri\"><\/span>\u00d6deme Onay\u0131n\u0131 Bildirme Mailleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130nternet siteniz arac\u0131l\u0131\u011f\u0131 ile bir \u00fcr\u00fcn ya da hizmet sipari\u015fi veren kullan\u0131c\u0131lara bu sat\u0131n al\u0131m ard\u0131ndan \u201c<strong>\u00d6demeniz Al\u0131nd\u0131<\/strong>\u201d ya da \u201c<strong>\u00d6demeniz Onayland\u0131<\/strong>\u201d maili g\u00f6nderin. Bu kullan\u0131c\u0131lar\u0131n\u0131za yapm\u0131\u015f olduklar\u0131 al\u0131\u015fveri\u015fte bir sorun olu\u015fmad\u0131\u011f\u0131n\u0131 bildirmenizi sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ozel-Gunleri-Atlamayin\"><\/span>\u00d6zel G\u00fcnleri Atlamay\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dini ve Milli Bayramlar ba\u015fta olmak \u00fczere m\u00fc\u015fterinizin do\u011fum tarihi gibi bir\u00e7ok \u00f6zel g\u00fcn\u00fc atlamay\u0131n. Bu g\u00fcnler i\u00e7in olu\u015fturmu\u015f oldu\u011funuz mail i\u00e7eriklerini m\u00fc\u015fterilerinize ula\u015ft\u0131r\u0131n. \u00d6rne\u011fin; do\u011fum g\u00fcn\u00fc yakla\u015fan bir m\u00fc\u015fterinize birka\u00e7 g\u00fcn \u00f6ncesinde do\u011fum g\u00fcn\u00fcn\u00fc hat\u0131rlad\u0131\u011f\u0131n\u0131z\u0131 ve \u201c<strong>\u0130yi Ki Do\u011fdun<\/strong>\u201d ba\u015fl\u0131kl\u0131 bir mesaj e\u015fli\u011finde ona \u00f6zel olarak olu\u015fturulmu\u015f bir indirim f\u0131rsat\u0131 sunman\u0131z, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 \u00f6zel hissettirir ve onlar\u0131 tekrardan al\u0131\u015fveri\u015f yapmaya te\u015fvik eder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n en \u00f6nemli par\u00e7alar\u0131ndan birini olu\u015fturan E-Mail Marketing kavram\u0131, i\u015fletme ve web tabanl\u0131 projelerin tan\u0131t\u0131m\u0131 i\u00e7in tercih edilebilecek en iyi&hellip;<\/p>\n","protected":false},"author":3,"featured_media":13496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"class_list":["post-13493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=13493"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13493\/revisions"}],"predecessor-version":[{"id":13497,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/13493\/revisions\/13497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/13496"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=13493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=13493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=13493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}