{"id":14542,"date":"2023-06-16T16:54:32","date_gmt":"2023-06-16T14:54:32","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=14542"},"modified":"2023-06-16T16:54:32","modified_gmt":"2023-06-16T14:54:32","slug":"landing-page-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/","title":{"rendered":"Landing Page Nedir? Neden \u00d6nem Vermelisiniz?"},"content":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde dijital d\u00fcnyada marka ve i\u015fletme sahipleri i\u00e7in, dijital pazarlamada etkili ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan y\u00f6ntemler geli\u015ftirmek b\u00fcy\u00fck \u00f6neme sahiptir. Bu alanda geli\u015ftirilen ve kullan\u0131lan stratejilerden biri de landing page, yani hedef sayfalar\u0131d\u0131r. Bu makale, web sitesi sahiplerinin ba\u015far\u0131l\u0131 bir landing page&#8217;in \u00f6nemini kavramalar\u0131na ve bu stratejiyi kullanarak hedeflerine daha h\u0131zl\u0131 ve etkili ula\u015fmalar\u0131na y\u00f6nelik bilgileri aktarmay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa4487d9686\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69fa4487d9686\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Landing-Pagein-Onemi\" >Landing Page&#8217;in \u00d6nemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Basarili-Bir-Landing-Pagein-Getirecegi-Yararlar\" >Ba\u015far\u0131l\u0131 Bir Landing Page&#8217;in Getirece\u011fi Yararlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Landing-Page-Nedir\" >Landing Page Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Landing-Pagein-Web-Site-Icindeki-Yeri\" >Landing Page&#8217;in Web Site \u0130\u00e7indeki Yeri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Landing-Page-Turleri-kayit-satis-indirme-katilim-vb\" >Landing Page T\u00fcrleri (kay\u0131t, sat\u0131\u015f, indirme, kat\u0131l\u0131m vb.)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Basarili-Bir-Landing-Page-Nasil-Olmali\" >Ba\u015far\u0131l\u0131 Bir Landing Page Nas\u0131l Olmal\u0131?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Iyi-bir-tasarim\" >\u0130yi bir tasar\u0131m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Etkili-icerik\" >Etkili i\u00e7erik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Guvenli-ve-kolay-kullanilabilir-formlar\" >G\u00fcvenli ve kolay kullan\u0131labilir formlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Donusumleri-takip-etme-ve-olcme\" >D\u00f6n\u00fc\u015f\u00fcmleri takip etme ve \u00f6l\u00e7me<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Basarili-Landing-Page-Ornekleri\" >Ba\u015far\u0131l\u0131 Landing Page \u00d6rnekleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Satis-Odakli-Landing-Page\" >Sat\u0131\u015f Odakl\u0131 Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Indirme-Odakli-Landing-Page\" >\u0130ndirme Odakl\u0131 Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Kayit-Lead-Odakli-Landing-Page\" >Kay\u0131t (Lead) Odakl\u0131 Landing Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Sonuc\" >Sonu\u00e7<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Web-sitesi-sahiplerinin-landing-pagei-kullanarak-hedeflerine-daha-hizli-ulasabilirligi\" >Web sitesi sahiplerinin landing page&#8217;i kullanarak hedeflerine daha h\u0131zl\u0131 ula\u015fabilirli\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/#Basarili-bir-landing-pagein-web-sitesi-ve-marka-icin-sagladigi-deger-ve-donusum-potansiyeli\" >Ba\u015far\u0131l\u0131 bir landing page&#8217;in web sitesi ve marka i\u00e7in sa\u011flad\u0131\u011f\u0131 de\u011fer ve d\u00f6n\u00fc\u015f\u00fcm potansiyeli<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Landing-Pagein-Onemi\"><\/span>Landing Page&#8217;in \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Landing page, kullan\u0131c\u0131lar\u0131n kampanya veya teklif konusunda daha fazla bilgi sahibi olmalar\u0131n\u0131 ve \u00e7e\u015fitli eylemler ger\u00e7ekle\u015ftirmelerini te\u015fvik etmek amac\u0131yla tasarlan\u0131r. Bu eylemler, \u00fcye olma, bir \u00fcr\u00fcn ya da hizmet sat\u0131n alma, bir dosya indirme veya bir etkinli\u011fe kat\u0131lma gibi farkl\u0131 ama\u00e7lara hizmet etmektedir. Bu sayede, web sitesi sahiplerinin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rarak, hedef kitleleriyle daha etkili bir \u015fekilde etkile\u015fime girmelerine olanak sa\u011flamaktad\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Basarili-Bir-Landing-Pagein-Getirecegi-Yararlar\"><\/span>Ba\u015far\u0131l\u0131 Bir Landing Page&#8217;in Getirece\u011fi Yararlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ba\u015far\u0131l\u0131 bir landing page, web sitesi sahiplerine \u015fu yararlar\u0131 sa\u011flar:<\/p>\n<p>1. Yeni kullan\u0131c\u0131lar\u0131n kazan\u0131lmas\u0131 ve mevcut kullan\u0131c\u0131lar\u0131n markaya olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131<br \/>\n2. Dijital pazarlama kampanyalar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n ve kullan\u0131c\u0131 eylemleriyle ilgili ay\u0131rt edici de\u011ferlerinin (\u00fcye olma, kay\u0131t yapt\u0131rma, sat\u0131n alma, uygulama indirmeleri gibi) art\u0131r\u0131lmas\u0131<br \/>\n3. Kullan\u0131c\u0131lar\u0131n g\u00fcven ve sadakatini kazanma<br \/>\n4. Online varl\u0131\u011f\u0131n\u0131n ve dikkat \u00e7ekme yetisinin g\u00fc\u00e7lendirilmesi<br \/>\n5. Dijital pazarlama stratejilerinin etkisini ve verimlili\u011fini art\u0131rma<\/p>\n<p>T\u00fcm bu nedenlerle, ba\u015far\u0131l\u0131 bir landing page stratejisi, hedef kitlenizin dikkatini \u00e7ekmek, etkilemek ve aksiyon almalar\u0131n\u0131 sa\u011flamak i\u00e7in olduk\u00e7a etkili bir y\u00f6ntemdir.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing-Page-Nedir\"><\/span>Landing Page Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Landing page (a\u00e7\u0131l\u0131\u015f sayfas\u0131)<\/strong>, dijital pazarlama stratejilerinin \u00f6nemli bir par\u00e7as\u0131 olan ve kullan\u0131c\u0131lar\u0131 d\u00f6n\u00fc\u015f\u00fcmlere y\u00f6nlendiren bir web sayfas\u0131d\u0131r. Bu sayfalar, kullan\u0131c\u0131lar\u0131n karar s\u00fcre\u00e7lerine etki etmeleri ve \u00e7e\u015fitli eylemler ger\u00e7ekle\u015ftirmelerine y\u00f6nelik tasarlanmaktad\u0131r. Ayr\u0131ca arama motorlar\u0131nda kullan\u0131c\u0131lar\u0131n\u0131z\u0131n t\u0131klayarak \u00fcr\u00fcn veya hizmetlerinize ula\u015ft\u0131\u011f\u0131 ilk sayfad\u0131r ve \u00f6nemlidir.<\/p>\n<p>Bu sayfalar, kullan\u0131c\u0131lar\u0131n daha fazla bilgi edinebilmesi, karar a\u015famas\u0131nda onlar\u0131 y\u00f6nlendirebilmesi ve d\u00f6n\u00fc\u015f\u00fcm hedefini sa\u011flamas\u0131 amac\u0131yla olu\u015fturulur.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Landing-Pagein-Web-Site-Icindeki-Yeri\"><\/span>Landing Page&#8217;in Web Site \u0130\u00e7indeki Yeri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Landing page, organic, reklam veya di\u011fer dijital pazarlama kanallar\u0131ndan gelen kullan\u0131c\u0131lar\u0131 kar\u015f\u0131layan ve onlar\u0131 belirli bir hedefe y\u00f6nlendiren bir web sayfas\u0131 olarak web sitesi i\u00e7erisinde \u00f6nemli bir yer kaplar.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Landing-Page-Turleri-kayit-satis-indirme-katilim-vb\"><\/span>Landing Page T\u00fcrleri (kay\u0131t, sat\u0131\u015f, indirme, kat\u0131l\u0131m vb.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Landing page&#8217;ler, ama\u00e7 ve hedeflerine ba\u011fl\u0131 olarak farkl\u0131 t\u00fcrlerde olabilir. \u0130\u015fte en yayg\u0131n olanlar\u0131:<\/p>\n<p><strong>Kay\u0131t odakl\u0131 landing page:<\/strong> Bu t\u00fcr bir sayfa, kullan\u0131c\u0131lar\u0131 bir hizmete, dergiye, seminere, webinere veya sitedeki bir \u00fcyeli\u011fe kaydolmaya te\u015fvik eder. Bu sayfalar, do\u011fru bilgilerle birlikte \u00e7ekici ve kullan\u0131c\u0131 dostu bir form i\u00e7erir.<\/p>\n<p><strong>Sat\u0131\u015f odakl\u0131 landing page:<\/strong> Bu sayfalar, belirli bir \u00fcr\u00fcn veya hizmetin sat\u0131n al\u0131nmas\u0131n\u0131 te\u015fvik etmek ve son kullan\u0131c\u0131n\u0131n sat\u0131n alma s\u00fcrecinde ona yard\u0131mc\u0131 olmak amac\u0131yla olu\u015fturulmu\u015ftur. Bu sayfalar genellikle \u00fcr\u00fcn veya hizmet ile ilgili somut bilgiler, \u00f6zellikler, avantajlar ve g\u00fc\u00e7l\u00fc sat\u0131\u015f arg\u00fcmanlar\u0131 i\u00e7erir.<\/p>\n<p><strong>\u0130ndirme odakl\u0131 landing page:<\/strong> E-kitap, rapor, uygulama veya \u00fccretsiz yaz\u0131l\u0131m gibi dijital i\u00e7erikleri indirmeye y\u00f6nlendiren landing page t\u00fcr\u00fcd\u00fcr. Bu sayfalar, kullan\u0131c\u0131lara de\u011ferli ve \u00f6zel i\u00e7erik sunarak onlar\u0131 e-posta listelerine kat\u0131lmaya ya da hesap olu\u015fturmaya te\u015fvik eder.<\/p>\n<p><strong>Kat\u0131l\u0131m odakl\u0131 landing page:<\/strong> Bu sayfalar, kullan\u0131c\u0131lar\u0131 bir etkinli\u011fe kaydolmaya, bir ara\u015ft\u0131rmaya veya anket doldurmak gibi belirli bir etkinli\u011fe kat\u0131lmaya te\u015fvik eder. Bu landing page t\u00fcr\u00fc, kullan\u0131c\u0131lar\u0131n \u00f6nemli kat\u0131l\u0131m bilgisi d\u0131\u015f\u0131nda ba\u015fka aksiyonlar almas\u0131n\u0131 gerektirmez.<\/p>\n<p>Her landing page t\u00fcr\u00fc, belirli bir hedefi destekler ve kullan\u0131c\u0131lar\u0131 i\u015fletme hedeflerine ula\u015fmak i\u00e7in harekete ge\u00e7irmek i\u00e7in \u00e7al\u0131\u015f\u0131r. Ba\u015far\u0131l\u0131 bir landing page stratejisi, i\u015f hedefleriniz ve \u00f6nceliklerinize ba\u011fl\u0131 olarak, bu t\u00fcrlerden bir veya birden fazlas\u0131n\u0131 i\u00e7erebilir.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Basarili-Bir-Landing-Page-Nasil-Olmali\"><\/span>Ba\u015far\u0131l\u0131 Bir Landing Page Nas\u0131l Olmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ba\u015far\u0131l\u0131 bir landing page, kullan\u0131c\u0131lar\u0131n web sitesinin pazarlama hedeflerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olacak \u015fekilde tasarlanmal\u0131d\u0131r. \u0130\u00e7erik, tasar\u0131m ve kullan\u0131labilirlik a\u00e7\u0131s\u0131ndan do\u011fru bir landing page&#8217;in \u015fu \u00f6zelliklere sahip olmas\u0131 gerekir:<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Iyi-bir-tasarim\"><\/span>\u0130yi bir tasar\u0131m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Taray\u0131c\u0131 uyumu ve h\u0131z:<\/strong> Landing page, farkl\u0131 taray\u0131c\u0131larda (Chrome, Firefox, Safari vb.) do\u011fru bir \u015fekilde \u00e7al\u0131\u015fmal\u0131 ve h\u0131zl\u0131 bir \u015fekilde y\u00fcklenmelidir. Kullan\u0131c\u0131lar\u0131n sayfadan h\u0131zl\u0131ca ayr\u0131lmas\u0131na neden olacak yava\u015f y\u00fckleme s\u00fcrelerinden ka\u00e7\u0131nmal\u0131s\u0131n\u0131z.<\/p>\n<p>Ayr\u0131ca <a href=\"https:\/\/www.ihs.com.tr\/blog\/core-web-vitals-nedir\/\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> metrikleri konusunda geli\u015ftirilmelidir. Ayr\u0131ca<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/first-input-delay-fid-nedir\/\" target=\"_blank\" rel=\"noopener\">FID (First Input Delay)<\/a>,<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/interaction-to-next-paint-inp-nedir\/\" target=\"_blank\" rel=\"noopener\">INP (Interaction to Next Paint)<\/a>,<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/time-to-first-byte-ttfb-nedir\/\" target=\"_blank\" rel=\"noopener\">TTFB (Time to First Byte)<\/a>,<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/cumulative-layout-shift-cls-nedir\/\" target=\"_blank\" rel=\"noopener\">CLS (Cumulative Layout Shift)<\/a>,<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/largest-contentful-paint-lcp-nedir\/\" target=\"_blank\" rel=\"noopener\">LCP (Largest Contentful Paint)<\/a><\/p>\n<p>Metriklerini de inceleyerek sayfan\u0131z\u0131 performans anlam\u0131nda daha optimize hale getirebilirsiniz.<\/p>\n<p><strong>G\u00f6rsel ve i\u015fitsel unsurlar:<\/strong> Landing page tasar\u0131m\u0131nda kullan\u0131lan g\u00f6rsel ve i\u015fitsel unsurlar, kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmeli ve onlar\u0131n s\u00fcrd\u00fcr\u00fclebilir ilgisini sa\u011flamal\u0131d\u0131r. Y\u00fcksek kaliteli ve uygun g\u00f6r\u00fcnt\u00fcler ve videolar, sayfan\u0131n profesyonel g\u00f6r\u00fcnmesine katk\u0131da bulunur ve kullan\u0131c\u0131lar\u0131n g\u00fcvencesini sa\u011flar.<\/p>\n<p><strong>Kullan\u0131c\u0131 dostu aray\u00fcz:<\/strong> Landing page, kullan\u0131c\u0131n\u0131n kolayca anlayabilece\u011fi ve rahat\u00e7a gezinebildi\u011fi bir tasar\u0131ma sahip olmal\u0131d\u0131r. Navigasyon ve d\u00fczen a\u00e7\u0131s\u0131ndan basit ve anla\u015f\u0131l\u0131r olmal\u0131, istedi\u011fi bilgilere ve i\u015flemlere kolayca ula\u015fabilmelidir.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Etkili-icerik\"><\/span>Etkili i\u00e7erik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ba\u015fl\u0131k ve alt metin:<\/strong> Ba\u015fl\u0131k, kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmek ve onlara sunulan \u00fcr\u00fcn, hizmet veya teklifi a\u00e7\u0131klamak i\u00e7in dikkat \u00e7ekici ve etkili olmal\u0131d\u0131r. \u0130yi bir alt metin, kullan\u0131c\u0131lar\u0131n okuma s\u00fcrecinde devam etmesini te\u015fvik eder ve de\u011ferli bilgiler sunar.<\/p>\n<p><strong>Y\u00f6nlendiren metinler:<\/strong> Landing page i\u00e7inde yer alan metinler, kullan\u0131c\u0131lar\u0131n istenen hedefe gitmelerine rehberlik etmek amac\u0131yla haz\u0131rlanmal\u0131d\u0131r. Y\u00f6nlendiren metinler, kullan\u0131c\u0131lar\u0131n ne yapmas\u0131 gerekti\u011fini ve neden yapmas\u0131 gerekti\u011fini a\u00e7\u0131k\u00e7a belirtmelidir.<\/p>\n<p><strong>G\u00fc\u00e7l\u00fc harekete ge\u00e7irici mesajlar:<\/strong> Landing page, kullan\u0131c\u0131lar\u0131 harekete ge\u00e7meye te\u015fvik eden unsurlar i\u00e7ermelidir. Etkileyici ve harekete ge\u00e7irici mesajlar kullanarak, kullan\u0131c\u0131lar beklentiler \u00e7er\u00e7evesinde yerle\u015ftirilmi\u015f butonlar ve ba\u011flant\u0131lar arac\u0131l\u0131\u011f\u0131yla ileri ad\u0131mlar atar.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guvenli-ve-kolay-kullanilabilir-formlar\"><\/span>G\u00fcvenli ve kolay kullan\u0131labilir formlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Gizlilik ve g\u00fcvenlik kayg\u0131lar\u0131:<\/strong> Bir landing page, kullan\u0131c\u0131lar\u0131n ki\u015fisel ve hassas bilgilerini toplamak \u00fczere tasarlanabilir. Gizlilik politikalar\u0131 a\u00e7\u0131k ve net olarak sunulmal\u0131 ve kullan\u0131c\u0131lar\u0131n bilgilerinin g\u00fcvende oldu\u011funu hissetmeleri sa\u011flanmal\u0131d\u0131r.<\/p>\n<p><strong>Sade ve h\u0131zl\u0131 form doldurma:<\/strong> Kullan\u0131c\u0131lar\u0131n form doldurma s\u00fcrecini basit, h\u0131zl\u0131 ve kolay hale getirin. Karma\u015f\u0131k ve \u00e7ok say\u0131da alan i\u00e7eren formlar, kullan\u0131c\u0131lar\u0131n formu doldurmaktan vazge\u00e7me olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r. Sadece ger\u00e7ekten \u00f6nemli alanlara odaklanarak, kullan\u0131c\u0131lar\u0131n s\u00fcreci tamamlamas\u0131 i\u00e7in d\u00fc\u015f\u00fck bir engel sunar\u0131z.<\/p>\n<p><strong>Kolay ve a\u00e7\u0131k geri bildirim:<\/strong> Kullan\u0131c\u0131lara, formu ba\u015far\u0131yla g\u00f6nderdiklerine ili\u015fkin net ve anla\u015f\u0131l\u0131r geri bildirimler sa\u011flanmal\u0131d\u0131r. Bu, kullan\u0131c\u0131lar\u0131n s\u00fcrecin tamamland\u0131\u011f\u0131na ve taleplerinin i\u015fleme al\u0131nd\u0131\u011f\u0131na dair g\u00fcvence sa\u011flar.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Donusumleri-takip-etme-ve-olcme\"><\/span>D\u00f6n\u00fc\u015f\u00fcmleri takip etme ve \u00f6l\u00e7me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Analitik ara\u00e7lar:<\/strong> Ba\u015far\u0131l\u0131 bir landing page, kullan\u0131c\u0131lar\u0131n eylemleri ve d\u00f6n\u00fc\u015f\u00fcmleri hakk\u0131nda s\u00fcrekli veri toplar ve analiz eder. Google Analytics gibi analitik ara\u00e7lar ve platformlar, sayfa performans\u0131n\u0131 takip etmek i\u00e7in vazge\u00e7ilmezdir.<\/p>\n<p><strong>D\u00fczenli test ve optimizasyon:<\/strong> Landing page&#8217;i s\u00fcrekli iyile\u015ftirmek ve daha iyi sonu\u00e7lar elde etmek i\u00e7in d\u00fczenli olarak A\/B testleri ve \u00e7oklu de\u011fi\u015fkenli testler yapmak \u00f6nemlidir. Bu testler, hangi d\u00fczenlemelerin ve unsurlar\u0131n daha iyi performans g\u00f6sterdi\u011fini belirlemeye yard\u0131mc\u0131 olur ve sayfan\u0131n etkinli\u011fini ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 optimize etmenize izin verir.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Basarili-Landing-Page-Ornekleri\"><\/span>Ba\u015far\u0131l\u0131 Landing Page \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ba\u015far\u0131l\u0131 bir landing page \u00f6rne\u011fi, belirli bir hedefe ula\u015fmay\u0131 ama\u00e7layan ve kullan\u0131c\u0131lar\u0131n bu hedefe y\u00f6nlendirilmesini te\u015fvik eden g\u00fc\u00e7l\u00fc bir i\u00e7erik ve tasar\u0131ma sahip olmal\u0131d\u0131r. A\u015fa\u011f\u0131da, farkl\u0131 hedeflere y\u00f6nelik olarak tasarlanm\u0131\u015f ba\u015far\u0131l\u0131 landing page \u00f6rneklerini inceleyece\u011fiz.<\/p>\n<p>Ayr\u0131ca <a href=\"https:\/\/www.ihs.com.tr\/blog\/donusumlerinizi-arttiracak-16-acilis-sayfasi-landing-page-tavsiyesi\/\" target=\"_blank\" rel=\"noopener\">d\u00f6n\u00fc\u015f\u00fcmlerinizi artt\u0131racak di\u011fer Landing page tavsiyeleri<\/a>miz i\u00e7in ilgili sayfay\u0131 ziyaret edebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Satis-Odakli-Landing-Page\"><\/span>Sat\u0131\u015f Odakl\u0131 Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir sat\u0131\u015f odakl\u0131 landing page \u00f6rne\u011fi, kullan\u0131c\u0131lara \u00fcr\u00fcn veya hizmetin de\u011ferini ve \u00f6nemini anlatmay\u0131 ba\u015faran ve onlar\u0131 sat\u0131n alma i\u015flemine y\u00f6nlendiren bir sayfad\u0131r. Bu t\u00fcr bir sayfa, \u015fu \u00f6zelliklere sahip olmal\u0131d\u0131r:<\/p>\n<p>&#8211; \u00dcr\u00fcn veya hizmeti detayl\u0131 olarak tan\u0131tan net ve \u00e7ekici ba\u015fl\u0131klar ve metinler<br \/>\n&#8211; Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fcn de\u011ferini ve faydalar\u0131n\u0131 g\u00f6rebilmesini sa\u011flayan y\u00fcksek kaliteli g\u00f6rseller<br \/>\n&#8211; G\u00fc\u00e7l\u00fc ve etkili harekete ge\u00e7irici mesaj ve butonlar<br \/>\n&#8211; \u0130\u015flem s\u00fcrecinin basit ve g\u00fcvenli oldu\u011funa dair g\u00fcvence veren \u00f6\u011feler<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Indirme-Odakli-Landing-Page\"><\/span>\u0130ndirme Odakl\u0131 Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir indirme odakl\u0131 landing page, kullan\u0131c\u0131lar\u0131n de\u011ferli bir dijital \u00fcr\u00fcn\u00fc (e-kitap, rapor, uygulama vb.) indirmeye te\u015fvik eder. Bu sayfalar \u015funlar\u0131 i\u00e7ermelidir:<\/p>\n<p>&#8211; \u0130\u00e7eri\u011fin ne oldu\u011fu ve kullan\u0131c\u0131ya neler sunaca\u011f\u0131n\u0131 a\u00e7\u0131klayan net ve ba\u015far\u0131l\u0131 ba\u015fl\u0131klar<br \/>\n&#8211; Kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011fin de\u011ferini anlamalar\u0131n\u0131 sa\u011flayacak metinler ve g\u00f6rseller<br \/>\n&#8211; \u0130\u00e7erik indirme i\u015flemini kolay ve h\u0131zl\u0131 hale getiren sade ve kullan\u0131c\u0131 dostu formlar<br \/>\n&#8211; \u0130yimser kullan\u0131c\u0131 geri bildirimleri ve yorumlar\u0131, g\u00fcvence sa\u011flamak i\u00e7in kullan\u0131labilir<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kayit-Lead-Odakli-Landing-Page\"><\/span>Kay\u0131t (Lead) Odakl\u0131 Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kay\u0131t odakl\u0131 bir landing page, kullan\u0131c\u0131lar\u0131n bir hizmete, etkinli\u011fe veya \u00fcyeli\u011fe kaydolmalar\u0131n\u0131 te\u015fvik eden bir sayfad\u0131r. Ba\u015far\u0131l\u0131 bir \u00f6rnek:<\/p>\n<p>&#8211; Kaydolma s\u00fcrecinin de\u011ferini ve \u00f6nemini a\u00e7\u0131k\u00e7a belirten ve kullan\u0131c\u0131lar\u0131 kaydolmaya te\u015fvik eden etkileyici ba\u015fl\u0131klar ve metinler<br \/>\n&#8211; Kullan\u0131c\u0131lar\u0131n hedefe ula\u015f\u0131rken ne elde edeceklerini g\u00f6steren uygun g\u00f6rseller ve i\u00e7erik<br \/>\n&#8211; Kolay ve h\u0131zl\u0131 kay\u0131t s\u00fcrecini sa\u011flayan optimize edilmi\u015f formlar<br \/>\n&#8211; Kaydolan kullan\u0131c\u0131lardan olumlu geri bildirimler i\u00e7eren sosyal kan\u0131tlar<\/p>\n<p>Bu \u00f6rnekler, ba\u015far\u0131l\u0131 bir landing page&#8217;in nas\u0131l olmas\u0131 gerekti\u011fine dair iyi bir temel sa\u011flar ve web sitesi sahiplerine bu stratejiyi kendi i\u015flerine nas\u0131l uygulayabilecekleri konusunda fikirler sunar.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span>Sonu\u00e7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ba\u015far\u0131l\u0131 bir landing page, web sitesi sahiplerine sundu\u011fu faydalar ve d\u00f6n\u00fc\u015f\u00fcm potansiyeli ile dijital pazarlama stratejilerine \u00f6nemli bir katk\u0131 sa\u011flar. Bu nedenle, i\u015fletmeler ve web sitesi sahipleri, landing page stratejilerini etkin bir \u015fekilde uygulayarak hedeflerine daha h\u0131zl\u0131 ve ba\u015far\u0131l\u0131 ula\u015fmay\u0131 ama\u00e7lamal\u0131d\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Web-sitesi-sahiplerinin-landing-pagei-kullanarak-hedeflerine-daha-hizli-ulasabilirligi\"><\/span>Web sitesi sahiplerinin landing page&#8217;i kullanarak hedeflerine daha h\u0131zl\u0131 ula\u015fabilirli\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Landing page&#8217;ler, kullan\u0131c\u0131lar\u0131n dikkatini ve eylemlerini odaklayarak, istenen d\u00f6n\u00fc\u015f\u00fcmlere y\u00f6nlendirmeye yard\u0131mc\u0131 olur. Bu sayede, i\u015fletmeler ve web sitesi sahipleri, k\u0131sa s\u00fcrede \u00e7e\u015fitli hedeflere ula\u015fabilir, yeni kullan\u0131c\u0131lar kazanabilir, mevcut kullan\u0131c\u0131lar\u0131 elde tutabilir ve sat\u0131\u015flar\u0131 art\u0131rabilirler. Ayr\u0131ca, web sitesi trafi\u011fini ve verimlili\u011fini optimize etmelerine de yard\u0131mc\u0131 olur.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Basarili-bir-landing-pagein-web-sitesi-ve-marka-icin-sagladigi-deger-ve-donusum-potansiyeli\"><\/span>Ba\u015far\u0131l\u0131 bir landing page&#8217;in web sitesi ve marka i\u00e7in sa\u011flad\u0131\u011f\u0131 de\u011fer ve d\u00f6n\u00fc\u015f\u00fcm potansiyeli<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ba\u015far\u0131l\u0131 bir landing page, kullan\u0131c\u0131lara de\u011ferli ve \u00f6zel <a href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/\" target=\"_blank\" rel=\"noopener\">sayfa deneyimleri<\/a> sunarak; marka bilinirli\u011fi, g\u00fcven, sadakat ve hizmet kalitesi a\u00e7\u0131s\u0131ndan olumlu sonu\u00e7lar elde etmeye yard\u0131mc\u0131 olur. Bu sayede, web sitesi ve marka de\u011feri artar ve d\u00f6n\u00fc\u015f\u00fcm potansiyelini \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirir. Ayr\u0131ca, s\u00fcrekli analiz, deneme ve optimizasyon s\u00fcreci ile, performans ve verimlilik de s\u00fcrekli artar.<\/p>\n<p>Sonu\u00e7 olarak, landing page stratejisi, dijital pazarlama d\u00fcnyas\u0131nda rekabet avantaj\u0131 sa\u011flamak ve ba\u015far\u0131l\u0131 sonu\u00e7lar elde etmek i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. Web sitesi ve i\u015fletme sahiplerinin, ba\u015far\u0131l\u0131 bir landing page tasar\u0131m\u0131 ve uygulamas\u0131yla hedefleri do\u011frultusunda \u00f6nemli ad\u0131mlar atabilece\u011fi ve markalar\u0131n\u0131n de\u011ferini ve itibar\u0131n\u0131 art\u0131rabilece\u011fi unutulmamal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde dijital d\u00fcnyada marka ve i\u015fletme sahipleri i\u00e7in, dijital pazarlamada etkili ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan y\u00f6ntemler geli\u015ftirmek b\u00fcy\u00fck \u00f6neme sahiptir. Bu alanda geli\u015ftirilen&hellip;<\/p>\n","protected":false},"author":3,"featured_media":14546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401],"tags":[],"class_list":["post-14542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=14542"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14542\/revisions"}],"predecessor-version":[{"id":14545,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14542\/revisions\/14545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/14546"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=14542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=14542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=14542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}