{"id":14692,"date":"2023-09-28T16:39:35","date_gmt":"2023-09-28T14:39:35","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=14692"},"modified":"2023-09-28T16:39:35","modified_gmt":"2023-09-28T14:39:35","slug":"alan-adi-reputasyonu-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/","title":{"rendered":"Alan Ad\u0131 Reputasyonu (\u0130tibar\u0131) &#8211; E-posta Teslim Edilebilirli\u011fini Art\u0131r\u0131n"},"content":{"rendered":"<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/e-posta-ile-pazarlamanin-etkin-olmasinin-5-nedeni\/\" target=\"_blank\" rel=\"noopener\"><u>E-posta pazarlamas\u0131<\/u><\/a>\u00a0yat\u0131r\u0131m getirisi sa\u011flayan, elinizin alt\u0131ndaki en etkili d\u00f6n\u00fc\u015f\u00fcm kanallar\u0131ndan biridir.\u00a0Ancak e-postalar\u0131n\u0131z\u0131 kimse g\u00f6remezse e-posta kampanyalar\u0131ndan da etkili bir \u015fekilde yararlanamazs\u0131n\u0131z.<\/p>\n<p>A\u00e7\u0131k g\u00f6r\u00fcnebilir ancak spam klas\u00f6rleri herhangi bir pazarlama kampanyas\u0131n\u0131n ba\u015far\u0131s\u0131 i\u00e7in ciddi bir tehdittir.<\/p>\n<p>E-postalar\u0131n\u0131z\u0131n hedef kitleye ula\u015ft\u0131\u011f\u0131ndan ve\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/spam-filtreleri-nasil-calisir\/\" target=\"_blank\" rel=\"noopener\"><u>spam kutular\u0131ndan uzak durdu\u011fundan<\/u>\u00a0<\/a>emin olmak i\u00e7in &#8220;<strong>alan ad\u0131 itibar\u0131n\u0131z\u0131<\/strong>&#8221; izlemeniz gerekir.\u00a0Bu, e-posta servis sa\u011flay\u0131c\u0131lar\u0131n\u0131n alan ad\u0131n\u0131za g\u00fcvenilirlik a\u00e7\u0131s\u0131ndan verdi\u011fi puand\u0131r.\u00a0E-postalar\u0131n\u0131z\u0131n ge\u00e7erlili\u011fini belirlemek i\u00e7in kullan\u0131rlar.<\/p>\n<p>Y\u00fcksek itibarl\u0131 bir domain ile ili\u015fkili mailler, al\u0131c\u0131lar\u0131n gelen kutular\u0131na d\u00fc\u015fer.\u00a0Ancak alan ad\u0131 itibar\u0131n\u0131z k\u00f6t\u00fcyse mailleriniz spam klas\u00f6r\u00fcne d\u00fc\u015fer ve bir daha asla g\u00f6r\u00fcnemeyebilir ve bekledi\u011finiz etkile\u015fimi ve geri d\u00f6n\u00fc\u015f\u00fc alamayabilirsiniz.<\/p>\n<p>Peki alan ad\u0131 itibar\u0131 nas\u0131l hesaplan\u0131r?\u00a0Bunu izlemek i\u00e7in ne yapabilirsiniz?\u00a0Alan ad\u0131 itibar\u0131n\u0131z\u0131n iyi oldu\u011fundan nas\u0131l emin olabilirsiniz?\u00a0K\u00f6t\u00fc alan ad\u0131 itibar\u0131n\u0131 d\u00fczeltmek i\u00e7in ne yapabilirsiniz?<\/p>\n<p>Bu makalede t\u00fcm sorular\u0131 yan\u0131tlayaca\u011f\u0131z.\u00a0A\u015fa\u011f\u0131daki bilgilerle, t\u00fcm e-posta pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in alan ad\u0131 itibar\u0131n\u0131z\u0131 izleyebilecek ve optimize edebileceksiniz.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a05c514299aa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a05c514299aa\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Alan-Adi-Itibari-Nedir\" >Alan Ad\u0131\u00a0 \u0130tibar\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Alan-Adi-Itibari-Nasil-Hesaplanir\" >Alan Ad\u0131 \u0130tibar\u0131 Nas\u0131l Hesaplan\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Alan-Adi-Itibari-Hesaplama-Faktorleri\" >Alan Ad\u0131 \u0130tibar\u0131 Hesaplama Fakt\u00f6rleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Alan-Adi-Itibari-Nasil-Olusturulur-ve-Guclendirilir\" >Alan Ad\u0131 \u0130tibar\u0131 Nas\u0131l Olu\u015fturulur ve G\u00fc\u00e7lendirilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Alan-Adinizin-Itibarini-Nasil-Kontrol-Edebilirsiniz\" >Alan Ad\u0131n\u0131z\u0131n \u0130tibar\u0131n\u0131 Nas\u0131l Kontrol Edebilirsiniz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#En-Iyi-Alan-Adi-Itibari-Izleme-Araclari\" >En \u0130yi Alan Ad\u0131 \u0130tibar\u0131 \u0130zleme Ara\u00e7lar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Google-Postmaster-Tools\" >Google Postmaster Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Talos-Intelligence\" >Talos Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Sender-Score\" >Sender Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#TrustedSource\" >TrustedSource<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Barracuda-Central\" >Barracuda Central<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Microsoft-SNDS\" >Microsoft SNDS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Alan-Adi-Itibarinizi-Nasil-Artirirsiniz\" >Alan Ad\u0131 \u0130tibar\u0131n\u0131z\u0131 Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Konu-Satirlarinizi-Temizleyin\" >Konu Sat\u0131rlar\u0131n\u0131z\u0131 Temizleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Aktif-Olmayan-Abone-Listelerinizi-Duzenli-Olarak-Temizleyin\" >Aktif Olmayan Abone Listelerinizi D\u00fczenli Olarak Temizleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Yalnizca-Etkinlesen-Kullanicilara-E-posta-Gonderin\" >Yaln\u0131zca Etkinle\u015fen Kullan\u0131c\u0131lara E-posta G\u00f6nderin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-reputasyonu-nedir\/#Ozet\" >\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Alan-Adi-Itibari-Nedir\"><\/span><strong>Alan Ad\u0131\u00a0 \u0130tibar\u0131 Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Alan ad\u0131 itibar\u0131 <\/strong><strong>(Reputasyonu)<\/strong>, e-posta sistemlerinin hangi maillerin kullan\u0131c\u0131lar\u0131n gelen kutular\u0131na d\u00fc\u015fece\u011fine karar verece\u011fini belirleyen bir puand\u0131r.<\/p>\n<p>Temel olarak alan ad\u0131 itibar\u0131n\u0131z, alan ad\u0131n\u0131z\u0131n sa\u011fl\u0131\u011f\u0131n\u0131n ve g\u00fcvenirli\u011finin bir \u00f6l\u00e7\u00fcs\u00fcd\u00fcr.\u00a0<a href=\"https:\/\/www.ihs.com.tr\/domain\/alan-adi-domain-tescili.html\" target=\"_blank\" rel=\"noopener\">Alan ad\u0131n\u0131z<\/a>\u00a0 web sitenizin adresidir. Yani <strong>\u201c\u015firketiniz\u201d\u00a0<u>.com<\/u><u>,<\/u> <u>.net <\/u><u>veya .org<\/u><\/strong>\u00a0ya da her ne kullan\u0131yorsan\u0131z, alan ad\u0131n\u0131z olacakt\u0131r.<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/\" target=\"_blank\" rel=\"noopener\"><u>Hosting<\/u><\/a><u> hizmetinizi e-posta hizmetlerinizden ay\u0131rsan\u0131z<\/u> bile, e-postalar\u0131n\u0131z genellikle alan ad\u0131n\u0131zdan gelir.\u00a0Web adresinizle ili\u015fkili itibar, bu adresten gelen t\u00fcm e-postalara uygulan\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14701\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/pushincome.png\" alt=\"pushincome\" width=\"977\" height=\"368\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/pushincome.png 977w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/pushincome-300x113.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/pushincome-585x220.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<p>Google&#8217;da alan ad\u0131 itibar\u0131n\u0131n nas\u0131l takip edildi\u011fine bir \u00f6rnek (\u00a0<strong>Kaynak:\u00a0<\/strong><a href=\"https:\/\/pushincome.com\/improve-google-postmaster-domain-reputation\/\" target=\"_blank\" rel=\"noopener nofollow\">PushIncome<\/a>\u00a0)<\/p>\n<p>Alan ad\u0131 itibar\u0131, mailbox sa\u011flay\u0131c\u0131lar\u0131 ve internet servis sa\u011flay\u0131c\u0131lar\u0131 (ISP&#8217;ler) taraf\u0131ndan belirlenir; bu, her e-posta servis sa\u011flay\u0131c\u0131s\u0131\u00a0i\u00e7in farkl\u0131 bir alan ad\u0131 itibar\u0131na sahip olabilece\u011finiz anlam\u0131na gelir\u00a0.\u00a0\u00d6rne\u011fin, Gmail size bir alan ad\u0131 itibar\u0131 atayabilir ancak Yahoo adreslerine g\u00f6nderilen iletilere tamamen farkl\u0131 bir puan verilir.<\/p>\n<p>Nas\u0131l hesapland\u0131\u011f\u0131 ve nas\u0131l geli\u015ftirilebilece\u011fi de dahil olmak \u00fczere alan ad\u0131 itibar\u0131n\u0131 anlamak,\u00a0e-posta pazarlamas\u0131\u00a0i\u00e7in kesinlikle hayati \u00f6neme sahiptir .<\/p>\n<p>Bu neden bu kadar \u00f6nemli?\u00a0Domain itibar\u0131n\u0131z zay\u0131f oldu\u011funda, g\u00f6nderdi\u011finiz e-posta kampanyalar\u0131 genellikle do\u011frudan kimsenin g\u00f6remeyece\u011fi spam klas\u00f6rlerine gider.\u00a0Bu, gereksiz e-postalar\u0131 s\u00fcrekli g\u00f6ndermeye \u00e7al\u0131\u015f\u0131rken zaman ve para harcad\u0131\u011f\u0131n\u0131z anlam\u0131na gelir.<\/p>\n<p>Ancak alan ad\u0131n\u0131z\u0131n itibar\u0131n\u0131n k\u00f6t\u00fc oldu\u011funa dair bir fikriniz yoksa, e-postalar\u0131n\u0131z\u0131n neden spam&#8217;e gitti\u011fini\u00a0\u00a0veya neden kimsenin bunlar\u0131 okumad\u0131\u011f\u0131n\u0131\u00a0muhtemelen anlamazs\u0131n\u0131z .\u00a0Bu ama\u00e7la, alan ad\u0131 itibar\u0131n\u0131, bunu nas\u0131l \u00f6l\u00e7ebilece\u011finizi, puan\u0131n\u0131z\u0131 y\u00fckseltmek ve mesajlar\u0131n\u0131z\u0131 spam girdab\u0131ndan \u00e7\u0131karmak i\u00e7in neler yapabilece\u011finizi anlaman\u0131z gerekecek.<\/p>\n<p>Elbette alan ad\u0131 itibar\u0131 yaln\u0131zca bir e-posta adresi sorunu de\u011fildir.\u00a0Bu puan, alan ad\u0131n\u0131z\u0131n kullan\u0131ld\u0131\u011f\u0131 t\u00fcm yerleri etkiler.\u00a0E-posta adreslerine ek olarak d\u00f6n\u00fc\u015f yolu alan adlar\u0131 ve <a href=\"https:\/\/www.ihs.com.tr\/blog\/dkim-kaydi-nedir-nasil-yapilir\/\" target=\"_blank\" rel=\"noopener\">DKIM<\/a> imzalama alan adlar\u0131 da buna dahildir.\u00a0Ayr\u0131ca g\u00f6nderdi\u011finiz mesajlardaki ba\u015fl\u0131klar\u0131, marka varl\u0131klar\u0131n\u0131, ba\u011flant\u0131lar\u0131 ve her t\u00fcrl\u00fc i\u00e7eri\u011fi de i\u00e7erir.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alan-Adi-Itibari-Nasil-Hesaplanir\"><\/span><strong>Alan Ad\u0131 \u0130tibar\u0131 Nas\u0131l Hesaplan\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alan ad\u0131 itibar\u0131 kavram\u0131n\u0131 anlamak, kendi alan\u0131n\u0131z\u0131n itibar\u0131n\u0131 y\u00f6netmenize yard\u0131mc\u0131 olmak i\u00e7in yeterli de\u011fildir.\u00a0Ayr\u0131ca alan ad\u0131 itibar\u0131n\u0131z\u0131n nas\u0131l hesapland\u0131\u011f\u0131 konusunu da anlaman\u0131z gerekiyor.<\/p>\n<p>Her e-posta al\u0131c\u0131s\u0131 alan ad\u0131 otoritesini farkl\u0131 de\u011ferlendirdi\u011fi i\u00e7in bu karma\u015f\u0131k bir konudur.<\/p>\n<p>Hepsinin \u00e7e\u015fitli kriterleri olmakla birlikte bu kriterlerin hepsi a\u00e7\u0131k bir \u015fekilde bilinmemektedir.\u00a0Baz\u0131 hizmetler hesaplama fakt\u00f6rlerini gizli tutar, b\u00f6ylece\u00a0k\u00f6t\u00fc niyetli spam g\u00f6nderenler\u00a0sistemlerle oynayamaz.<\/p>\n<p>\u00c7e\u015fitli fakt\u00f6rler farkl\u0131l\u0131k g\u00f6sterse de sabit kalan tek \u015fey, al\u0131c\u0131 platformun e-posta iletilerinizde alan ad\u0131n\u0131z\u0131n nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 belirlemesi ve ard\u0131ndan kullan\u0131c\u0131lar\u0131n\u0131n bu iletileri nas\u0131l ald\u0131\u011f\u0131n\u0131 izlemesidir.<\/p>\n<p>G\u00f6nderdi\u011finiz her mesaj i\u00e7in hesaplanan t\u00fcm puanlar, gelecekte daha fazla mesaj g\u00f6nderme zaman\u0131 geldi\u011finde sizin lehinize veya aleyhinize \u00e7al\u0131\u015f\u0131r.<\/p>\n<p>Bu nedenle her alan ad\u0131n\u0131n farkl\u0131 e-posta al\u0131c\u0131lar\u0131yla ili\u015fkili birden fazla itibar\u0131 vard\u0131r.\u00a0Bu itibar ayn\u0131 zamanda belirli al\u0131c\u0131lara g\u00f6nderdi\u011finiz hacme de ba\u011fl\u0131d\u0131r.<\/p>\n<blockquote><p><span style=\"color: #3366ff;\">\u00d6rne\u011fin, e-postalar\u0131n\u0131z\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 Gmail kullan\u0131c\u0131lar\u0131na g\u00f6nderiyorsan\u0131z Google, alan ad\u0131n\u0131z ve alan ad\u0131n\u0131z\u0131n ne kadar sayg\u0131n oldu\u011fu hakk\u0131nda bir\u00e7ok bilgiye sahip olacakt\u0131r.\u00a0Ancak, yaln\u0131zca birka\u00e7 Hotmail aboneniz varsa, o zaman bu hizmet sizin hakk\u0131n\u0131zda tam bir \u00f6l\u00e7\u00fcm sa\u011flayamayacakt\u0131r.<\/span><\/p><\/blockquote>\n<p>Bu hizmetler sizi farkl\u0131 kriterlere g\u00f6re de\u011ferlendirirken, ba\u015flang\u0131\u00e7 \u200b\u200bnoktas\u0131 olarak g\u00f6sterebilece\u011fimiz birka\u00e7 ortak hesaplama fakt\u00f6r\u00fc vard\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alan-Adi-Itibari-Hesaplama-Faktorleri\"><\/span><strong>Alan Ad\u0131 \u0130tibar\u0131 Hesaplama Fakt\u00f6rleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alan ad\u0131 itibar\u0131, farkl\u0131 hizmetlerin e-postalar\u0131n\u0131z\u0131 geldi\u011finde nereye yerle\u015ftirece\u011finizi belirlemek i\u00e7in kulland\u0131\u011f\u0131 bir dizi ortak hesaplama fakt\u00f6r\u00fcne kadar takip edilebilir.<\/p>\n<p>Bu listedeki ilk fakt\u00f6r, e-postalar\u0131n\u0131z\u0131n spam tuzaklar\u0131na g\u00f6nderilip g\u00f6nderilmedi\u011fidir.\u00a0Bunlar, spam g\u00f6nderenleri ay\u0131klamak amac\u0131yla kara listeye alma hizmetleri taraf\u0131ndan i\u015fletilen sahte e-posta adresleridir.<\/p>\n<p>\u0130ki farkl\u0131 t\u00fcrde spam tuza\u011f\u0131 vard\u0131r.\u00a0Bozulmam\u0131\u015f spam tuzaklar\u0131, hi\u00e7bir zaman ge\u00e7erli olmayan e-posta adresleridir.\u00a0Bu adreslerin e-posta patlamalar\u0131n\u0131 (g\u00f6nderdikleri toplu emailleri) almay\u0131 se\u00e7menin hi\u00e7bir yolu yoktur.\u00a0Bu, bu adreslere e-posta g\u00f6nderen herkesin e-posta pazarlamas\u0131na y\u00f6nelik en iyi uygulamalar\u0131 kullanmad\u0131\u011f\u0131 anlam\u0131na gelir.<\/p>\n<p>Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f spam tuzaklar\u0131, bir zamanlar ba\u015fka ama\u00e7larla kullan\u0131lan ge\u00e7erli e-posta adresleriydi.\u00a0Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f spam tuzaklar\u0131na g\u00f6nderim yapmak, itibar\u0131n\u0131za bozulmam\u0131\u015f bir tuzak kadar zarar vermeyecek olsa da yine de bunlardan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.\u00a0Bu nedenle e-posta pazarlama listelerinizi d\u00fczenli aral\u0131klarla temizlemeniz \u00f6nemlidir.<\/p>\n<p>E-posta servis sa\u011flay\u0131c\u0131lar\u0131 da kara listeye almay\u0131 izler.\u00a0Kara liste, bir e-posta platformu taraf\u0131ndan tutulan ve spam g\u00f6nderenleri ve k\u00f6t\u00fc niyetli varl\u0131klar\u0131 ayr\u0131nt\u0131lar\u0131yla anlatan bir listedir.<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/e-posta-kara-listesi-nedir\/\" target=\"_blank\" rel=\"noopener\"><u>Bir al\u0131c\u0131n\u0131n kara\u00a0listesine eklendiyseniz<\/u><\/a>\u00a0(belki de eski bir spam tuza\u011f\u0131na e-posta g\u00f6nderdi\u011finiz i\u00e7in), an\u0131nda spam olarak tan\u0131mlanacaks\u0131n\u0131z.\u00a0Kara listeye eklenme, al\u0131c\u0131lar\u0131n\u0131z\u0131n b\u00fcy\u00fck bir y\u00fczdesinin iletilerinizi spam olarak i\u015faretlemesi durumunda da ger\u00e7ekle\u015febilir.<\/p>\n<p>Sonras\u0131nda etkile\u015fim var.\u00a0Bu, alan ad\u0131 itibar\u0131n\u0131 belirlerken izlenen \u00e7ok b\u00fcy\u00fck bir fakt\u00f6rd\u00fcr.\u00a0\u0130nsanlar\u0131n e-postalar\u0131n\u0131z\u0131 a\u00e7mamas\u0131 veya toplu olarak aboneli\u011finizi iptal etmemesi, e-posta sa\u011flay\u0131c\u0131lar\u0131 i\u00e7in alan ad\u0131 itibar\u0131n\u0131z\u0131 etkileyebilecek b\u00fcy\u00fck bir tehlike i\u015faretidir.<\/p>\n<p>Ancak bu, sa\u011flay\u0131c\u0131ya g\u00f6re de\u011fi\u015fen ba\u015fka bir fakt\u00f6rd\u00fcr.\u00a0Gmail kullan\u0131c\u0131lar\u0131 MSN kullan\u0131c\u0131lar\u0131na g\u00f6re daha h\u0131zl\u0131 bir \u015fekilde abonelikten \u00e7\u0131k\u0131yorsa Gmail itibar\u0131n\u0131z \u00e7ok daha d\u00fc\u015f\u00fck olacakt\u0131r.<\/p>\n<p>Bir alan ad\u0131n\u0131n ge\u00e7erlili\u011fini belirlemek i\u00e7in e-posta g\u00f6nderme uygulamalar\u0131 da izlenir.\u00a0Bu olduk\u00e7a geni\u015f bir terim gibi g\u00f6r\u00fcnse de e-postalar\u0131n\u0131z\u0131n s\u0131kl\u0131\u011f\u0131n\u0131, alaka d\u00fczeyini ve zamanlamas\u0131n\u0131 \u00f6l\u00e7er.<\/p>\n<p>Alan ad\u0131n\u0131z\u0131n ya\u015f\u0131 da itibar\u0131n\u0131z\u0131 belirleyen b\u00fcy\u00fck bir s\u0131ralama fakt\u00f6r\u00fcd\u00fcr. Tonlarca e-posta g\u00f6nderen yeni bir alan ad\u0131 \u015f\u00fcpheli olarak de\u011ferlendirilecektir.\u00a0Ancak y\u0131llard\u0131r olumlu bir itibara sahip olan k\u00f6kl\u00fc ve eski bir alan ad\u0131ndan g\u00f6nderilen e-postalar, daha fazla ho\u015fg\u00f6r\u00fcyle kar\u015f\u0131la\u015facakt\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alan-Adi-Itibari-Nasil-Olusturulur-ve-Guclendirilir\"><\/span><strong>Alan Ad\u0131 \u0130tibar\u0131 Nas\u0131l Olu\u015fturulur ve G\u00fc\u00e7lendirilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alan ad\u0131n\u0131z daha yeniyse, ba\u015flang\u0131\u00e7ta dikkatli olman\u0131z gerekecektir.\u00a0Hemen olumlu bir alan ad\u0131 itibar\u0131 olu\u015fturdu\u011funuzdan emin olun.\u00a0Basit hatalar yapt\u0131\u011f\u0131n\u0131z i\u00e7in dezavantajl\u0131 bir durumda ba\u015flamak istemezsiniz.<\/p>\n<p>Markan\u0131z\u0131n mesajlar\u0131n\u0131\u00a0\u00f6zellikle b\u00fclteninize kaydolmayan ve sizden toplu e-posta almak istemeyen ve bunu se\u00e7memi\u015f ki\u015filere e-posta g\u00f6ndermekten her zaman ka\u00e7\u0131nmal\u0131s\u0131n\u0131z\u00a0.\u00a0Bunlar\u0131n bir\u00e7o\u011fu orijinal spam tuzaklar\u0131 olabilir ve e-postalar\u0131n\u0131z\u0131 almay\u0131 hi\u00e7bir zaman kabul etmeyen ki\u015filer taraf\u0131ndan spam olarak raporlanma olas\u0131l\u0131\u011f\u0131n\u0131z daha y\u00fcksektir.<\/p>\n<p>E-posta sa\u011flay\u0131c\u0131lar\u0131 \u00fczerinde iyi bir izlenim b\u0131rakmak i\u00e7in, hacminizi ve tutarl\u0131l\u0131\u011f\u0131n\u0131z\u0131 kontrol etmek amac\u0131yla uygun bir e-posta ritmi olu\u015fturmal\u0131s\u0131n\u0131z.<\/p>\n<p>Her g\u00fcn rastgele zamanlarda birden fazla e-posta g\u00f6nderiyorsan\u0131z\u00a0bu\u00a0\u015f\u00fcpheli olacakt\u0131r.\u00a0Ancak d\u00fczenli bir ritim olu\u015fturmak profesyonelli\u011fi g\u00f6sterir.\u00a0Yaln\u0131zca e-postalara odaklanmayan bir potansiyel m\u00fc\u015fteri temposu, e-posta sa\u011flay\u0131c\u0131lar\u0131na daha az spam i\u00e7erikli g\u00f6r\u00fcnebilir.<\/p>\n<p>Sab\u0131rl\u0131 olmak ve \u00e7ok k\u0131sa s\u00fcrede \u00e7ok fazla \u015fey yapmaktan ka\u00e7\u0131nmak da \u00f6nemlidir.\u00a0Alan ad\u0131n\u0131z\u0131n ya\u015f\u0131n\u0131n \u00f6nemli oldu\u011funu unutmay\u0131n, bu nedenle zaman i\u00e7inde olumlu bir itibar olu\u015fturmak i\u00e7in e-posta pazarlaman\u0131z\u0131 yava\u015f yava\u015f geli\u015ftirin.<\/p>\n<blockquote><p><strong><span style=\"color: #3366ff;\"> E-posta listenizi g\u00fcncel \u00a0tuttu\u011funuzdan emin olun\u00a0.\u00a0\u0130nsanlar abonelikten \u00e7\u0131k\u0131yorsa, onlar\u0131 kald\u0131rd\u0131\u011f\u0131n\u0131zdan emin olmal\u0131s\u0131n\u0131z. Abonelikten \u00e7\u0131kma iste\u011fini g\u00f6z ard\u0131 etmek yaln\u0131zca alan ad\u0131 itibar puanlar\u0131n\u0131z\u0131 zedelemekle kalmaz, ayn\u0131 zamanda \u00f6zellikle GDPR \u00a0\u00a0ve\u00a0 CCPA&#8217;dan sonra sizi yasal sorunlarla da kar\u015f\u0131 kar\u015f\u0131ya b\u0131rakabilir\u00a0.<\/span><\/strong><\/p><\/blockquote>\n<p>Son olarak, bu \u00e7ok a\u00e7\u0131k g\u00f6r\u00fcnebilir ancak spam i\u00e7erikli e-postalar g\u00f6ndermeyin.\u00a0Konu sat\u0131r\u0131n\u0131zda tamam\u0131 b\u00fcy\u00fck harflerle yazmaktan ve spam tetikleyici s\u00f6zc\u00fckler kullanmaktan ka\u00e7\u0131n\u0131n:<\/p>\n<ul>\n<li>\u015eimdi harekete ge\u00e7in<\/li>\n<li>Sat\u0131n almak<\/li>\n<li>\u015eimdi ara<\/li>\n<li>Bo\u015fluk<\/li>\n<li>F\u0131rsat yak\u0131nda bitiyor<\/li>\n<li>S\u0131n\u0131rl\u0131 zaman<\/li>\n<li>\u00d6zel promosyon<\/li>\n<li>Acil<\/li>\n<\/ul>\n<p>\u0130tibar\u0131n\u0131z\u0131 zaman i\u00e7inde s\u00fcrekli olarak izlemek de \u00f6nemlidir.\u00a0Her zaman nerede durdu\u011funuzu bilmelisiniz.\u00a0Bu \u015fekilde, bir sorun olmas\u0131 durumunda kara listeye al\u0131nmad\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in yakla\u015f\u0131m\u0131n\u0131z\u0131 h\u0131zl\u0131 bir \u015fekilde ayarlayabilirsiniz.\u00a0Bu ama\u00e7la itibar\u0131n\u0131z\u0131 d\u00fczenli olarak kontrol edin ve bulduklar\u0131n\u0131za g\u00f6re planlar\u0131n\u0131z\u0131 de\u011fi\u015ftirin.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alan-Adinizin-Itibarini-Nasil-Kontrol-Edebilirsiniz\"><\/span><strong>Alan Ad\u0131n\u0131z\u0131n \u0130tibar\u0131n\u0131 Nas\u0131l Kontrol Edebilirsiniz?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ba\u015far\u0131l\u0131 bir \u015fekilde pozitif tutmak i\u00e7in alan ad\u0131 itibar\u0131n\u0131z\u0131 kontrol etmeniz gerekti\u011fini biliyorsunuz.\u00a0Ancak bunu nas\u0131l yapaca\u011f\u0131n\u0131z hakk\u0131nda hi\u00e7bir fikriniz olmayabilir.\u00a0Endi\u015felenmeyin; yard\u0131mc\u0131 olabilecek birka\u00e7 ara\u00e7 \u00f6nermeden \u00f6nce, alan ad\u0131 itibar\u0131n\u0131z\u0131 nas\u0131l kontrol edebilece\u011finiz konusunda size yol g\u00f6sterece\u011fiz.<\/p>\n<p>Alan ad\u0131n\u0131z\u0131n itibar\u0131n\u0131 kontrol etmenize ve tutarl\u0131 bir \u015fekilde g\u00f6z \u00f6n\u00fcnde bulundurman\u0131za olanak tan\u0131yan \u00e7ok say\u0131da \u00e7evrimi\u00e7i kaynak vard\u0131r. Hatta bir\u00e7o\u011funun kullan\u0131m\u0131 \u00fccretsizdir; bu, zaten e-posta pazarlama yaz\u0131l\u0131m\u0131 i\u00e7in \u00f6deme yap\u0131yorsan\u0131z her zaman bir art\u0131d\u0131r.<\/p>\n<p>Kontrol edebilece\u011finiz en yayg\u0131n alan ad\u0131 itibar\u0131 Google\u00a0taraf\u0131ndan izlenir\u00a0.\u00a0Bunun nedeni, pek \u00e7ok e-posta platformunun, insanlar\u0131n bu avantajdan yararlanmaya \u00e7al\u0131\u015fmas\u0131n\u0131 engellemek i\u00e7in puanlar\u0131n\u0131 gizli tutmas\u0131d\u0131r.\u00a0Ancak Google&#8217;dan puan alman\u0131z kesinlikle bir art\u0131 \u00e7\u00fcnk\u00fc Google&#8217;\u0131n e-posta istemcisi Gmail, %27,8&#8217;lik\u00a0\u00a0pazar pay\u0131\u00a0ile d\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci e-posta istemcisidir .<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14698\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/comparison.png\" alt=\"comparison\" width=\"977\" height=\"625\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/comparison.png 977w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/comparison-300x192.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/comparison-585x374.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<p>Alan ad\u0131n\u0131z\u0131n itibar\u0131n\u0131 izleyen ara\u00e7lardan baz\u0131lar\u0131, size daha sonra zaman i\u00e7inde izleyebilece\u011finiz bir not sa\u011flar.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"En-Iyi-Alan-Adi-Itibari-Izleme-Araclari\"><\/span><strong>En \u0130yi Alan Ad\u0131 \u0130tibar\u0131<\/strong><strong> \u0130zleme<\/strong><strong> Ara\u00e7lar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alan ad\u0131 itibar\u0131n\u0131z\u0131 do\u011fru bir \u015fekilde takip etmenize yard\u0131mc\u0131 olmak i\u00e7in mevcut en iyi alan ad\u0131 itibar izleme ara\u00e7lar\u0131n\u0131n listesine g\u00f6z atabilirsiniz.\u00a0Ne olduklar\u0131n\u0131, ne yapt\u0131klar\u0131n\u0131 ve maliyetlerinin ne kadar oldu\u011funu g\u00f6zden ge\u00e7irece\u011fiz.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google-Postmaster-Tools\"><\/span><strong> Google Postmaster Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google&#8217;\u0131n sizi nas\u0131l de\u011ferlendirdi\u011fini anlaman\u0131n her zaman iyi bir fikir oldu\u011funu daha \u00f6nce belirtmi\u015ftik.\u00a0Bu nedenle,\u00a0\u00a0pazarlamac\u0131lar alan ad\u0131 itibar yaz\u0131l\u0131m\u0131 olan <a href=\"https:\/\/www.gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noopener nofollow\">Google Postmaster Tools<\/a>\u2019u kullanabilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14699\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/google-postmaster-tools.png\" alt=\"google-postmaster-tools\" width=\"977\" height=\"275\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/google-postmaster-tools.png 977w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/google-postmaster-tools-300x84.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/google-postmaster-tools-585x165.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<p>Google \u00e7ok b\u00fcy\u00fck bir e-posta al\u0131c\u0131s\u0131 oldu\u011fundan alan ad\u0131n\u0131z\u0131 nas\u0131l derecelendirdi\u011fini anlamak, e-posta pazarlaman\u0131z\u0131n etkinli\u011fini tahmin etmede \u00e7ok iyi bir yol g\u00f6sterici olacakt\u0131r.\u00a0Google Postmaster Tools, hacminiz verileri anonimle\u015ftirmeye yetecek kadar y\u00fcksek oldu\u011fu s\u00fcrece size Gmail i\u00e7in bir itibar notu sa\u011flar.<\/p>\n<p>Alan ad\u0131 itibar\u0131n\u0131z\u0131n yan\u0131 s\u0131ra a\u015fa\u011f\u0131dakileri de kontrol edebilirsiniz:<\/p>\n<ul>\n<li>Teslimat hatalar\u0131<\/li>\n<li>\u015eifreleme<\/li>\n<li>Spam oran\u0131<\/li>\n<li>Kimlik do\u011frulama<\/li>\n<li>Geribildirim d\u00f6ng\u00fcs\u00fc<\/li>\n<\/ul>\n<p>Bu, Google&#8217;\u0131n %100 \u00fccretsiz bir hizmetidir ve bu kadar pop\u00fcler olmas\u0131n\u0131n bir ba\u015fka nedeni de budur.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Talos-Intelligence\"><\/span><strong> Talos <\/strong><strong>Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cisco,\u00a0\u00a0\u00e7e\u015fitli IP&#8217;ler \u00fczerinden \u00e7evrimi\u00e7i itibar\u0131n\u0131z\u0131 izlemenin bir yolu olarak\u00a0<a href=\"https:\/\/talosintelligence.com\/reputation_center\" target=\"_blank\" rel=\"nofollow\">Talos Intelligence&#8217;\u0131 yaratt\u0131.<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14703\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/talos-intelligence.png\" alt=\"talos-intelligence\" width=\"977\" height=\"352\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/talos-intelligence.png 977w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/talos-intelligence-300x108.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/talos-intelligence-585x211.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<p>Bu, b\u00fcy\u00fck \u00f6neme sahip sorunlar\u0131 tespit etmeyi kolayla\u015ft\u0131r\u0131r.\u00a0Sonu\u00e7lar\u0131n\u0131z\u0131n tarafs\u0131z bir itibara sahip olmas\u0131, temiz bir sa\u011fl\u0131k raporuna sahip oldu\u011funuz anlam\u0131na gelmez.\u00a0Bu genellikle d\u00fc\u015f\u00fck e-posta hacminin bir sonucu olabilir ve Talos&#8217;un itibar\u0131n\u0131z\u0131 de\u011ferlendirmesini zorla\u015ft\u0131rabilir.<\/p>\n<p>Talos Intelligence&#8217;daki itibar\u0131n\u0131z\u0131 kontrol etmek istiyorsan\u0131z IP ve Alan Ad\u0131 \u0130tibar Merkezi&#8217;ne gitmeniz gerekir; burada alan ad\u0131n\u0131z\u0131 g\u00f6rev \u00e7ubu\u011funa yap\u0131\u015ft\u0131rabilir ve bir rapor \u00e7al\u0131\u015ft\u0131rabilirsiniz.<\/p>\n<p>Google Postmaster Tools gibi bu hizmet de \u00fccretsizdir.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sender-Score\"><\/span><strong>Sender Score<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Sender Score<\/a>\u00a0\u00a0Validity taraf\u0131ndan geli\u015ftirilmi\u015ftir.\u00a0Bir kredi izleme \u015firketinin kredi puan\u0131n\u0131z\u0131 takip etti\u011fi gibi alan ad\u0131 itibar\u0131n\u0131z\u0131 da izler.\u00a0Ayr\u0131ca size 1 ile 100 aras\u0131nda bir puan atar; daha y\u00fcksek puanlar daha iyidir.\u00a070&#8217;in alt\u0131 k\u00f6t\u00fc, 80&#8217;in \u00fcst\u00fc ise harika kabul ediliyor.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14702\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/sender-socre.png\" alt=\"sender-socre\" width=\"977\" height=\"547\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/sender-socre.png 977w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/sender-socre-300x168.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/sender-socre-585x328.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<p>Puan, itibar\u0131n\u0131z\u0131 ve\u00a0e-posta teslim edilebilirlik oran\u0131n\u0131z\u0131\u00a0\u00a0hesaba katar.\u00a0Bu puan, puan\u0131n\u0131z\u0131 di\u011fer IP adresleriyle kar\u015f\u0131la\u015ft\u0131rarak 30 g\u00fcnl\u00fck hareketli ortalamaya g\u00f6re hesaplan\u0131r.<\/p>\n<p>Sender Score \u00fccretsizdir ancak baz\u0131 bilgileri vermeniz gerekir.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ihs.com.tr\/blog\/ip-adresleri-nedir-ve-nasil-calisir\/\" target=\"_blank\" rel=\"noopener\">IP adresi<\/a><\/li>\n<li>\u0130sim<\/li>\n<li>\u0130\u015f e &#8211; postas\u0131<\/li>\n<li>\u015eirket<\/li>\n<li>Ayl\u0131k e-posta g\u00f6nderme hacmi<\/li>\n<li>\u00c7al\u0131\u015fan Say\u0131s\u0131<\/li>\n<li>G\u00f6rev tan\u0131m\u0131<\/li>\n<li>\u00dclke<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"TrustedSource\"><\/span>TrustedSource<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130nternet g\u00fcvenli\u011finde\u00a0d\u00fcnyan\u0131n en g\u00fcvenilir isimlerinden biri olan McAfee,\u00a0alan ad\u0131n\u0131z\u0131n hem web hem de e-posta a\u00e7\u0131s\u0131ndan itibar\u0131 hakk\u0131nda bilgi sa\u011flayan\u00a0<a href=\"http:\/\/www.trustedsource.org\/\" target=\"_blank\" rel=\"noopener nofollow\">TrustedSource<\/a>\u00a0ad\u0131nda bir sistem olu\u015fturdu .\u00a0Ayr\u0131ca t\u00fcm ba\u011flant\u0131lar\u0131, posta sunucusunu ve alan ad\u0131 sistemi (DNS) bilgilerini de listeleyecektir.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14704\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/TrustedSource.png\" alt=\"TrustedSource\" width=\"977\" height=\"627\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/TrustedSource.png 977w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/TrustedSource-300x193.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/TrustedSource-585x375.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<p>Kullanmak i\u00e7in a\u00e7\u0131l\u0131r men\u00fcden McAfee arac\u0131n\u0131 se\u00e7meniz ve alan ad\u0131n\u0131z\u0131 sa\u011flanan kutuya girmeniz yeterlidir. Sistem daha sonra sizin i\u00e7in URL&#8217;nizi,\u00a0durumunuzu, karakterizasyonunuzu ve itibar\u0131n\u0131z\u0131 listeleyen bir rapor \u00e7al\u0131\u015ft\u0131r\u0131r.<\/p>\n<p>Sonu\u00e7lar\u0131n\u0131z\u0131n alt\u0131na iste\u011fe ba\u011fl\u0131 kategorizasyon \u00f6nerileri de ekleyebilirsiniz.\u00a0McAfee, bu hizmetin bireyler taraf\u0131ndan ara s\u0131ra kullan\u0131lmak \u00fczere yap\u0131ld\u0131\u011f\u0131n\u0131 ve &#8220;y\u00fczlerce veya binlerce URL&#8217;yi&#8221; kontrol etmek i\u00e7in kullan\u0131lmas\u0131 gereken bir \u015fey olmad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n<p>Hizmet \u00fccretsiz olarak sa\u011flanmaktad\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Barracuda-Central\"><\/span><strong> Barracuda <\/strong><strong>Central<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.barracudacentral.org\/lookups\" target=\"_blank\" rel=\"noopener nofollow\">Barracuda Central,<\/a>\u00a0\u00a0IP adresinizi araman\u0131za ve herhangi bir engellenenler listesine yerle\u015ftirilip yerle\u015ftirilmedi\u011fini belirlemenize olanak tan\u0131yan bir ara\u00e7t\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14697\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/barracuda-central.png\" alt=\"barracuda-central\" width=\"977\" height=\"529\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/barracuda-central.png 977w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/barracuda-central-300x162.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/barracuda-central-585x317.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<p>Bunu, sitenizin itibar\u0131n\u0131n iyi mi yoksa k\u00f6t\u00fc m\u00fc oldu\u011funu g\u00f6steren ger\u00e7ek zamanl\u0131 bir veritaban\u0131 tutarak yapar.<\/p>\n<p>Barracuda Central ba\u015fka bir \u00fccretsiz ara\u00e7t\u0131r.\u00a0Ancak G\u00f6nderen Puan\u0131 gibi say\u0131sal bir puan sa\u011flamaz.\u00a0Bu sadece ba\u015far\u0131l\u0131 veya ba\u015far\u0131s\u0131z bir sonu\u00e7tur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Microsoft-SNDS\"><\/span><strong>Microsoft SNDS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/ipStatus.aspx\" target=\"_blank\" rel=\"noopener nofollow\">SNDS,<\/a>\u00a0\u00a0Microsoft&#8217;un Google Postmaster Tools&#8217;a rakip arac\u0131d\u0131r.\u00a0SNDS, Ak\u0131ll\u0131 A\u011f Veri Hizmetleri anlam\u0131na gelir ve \u015fu anda ka\u00e7 Microsoft spam tuza\u011f\u0131na g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z da dahil olmak \u00fczere alan ad\u0131n\u0131z\u0131n itibar\u0131 hakk\u0131nda bilgi sa\u011flar.\u00a0Ayr\u0131ca, ka\u00e7 ki\u015finin i\u00e7eri\u011finizi spam olarak i\u015faretledi\u011finin bir \u00f6l\u00e7\u00fcm\u00fc olan spam \u015fikayet oran\u0131n\u0131z\u0131 da bilmenizi sa\u011flar.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14700\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/microsoft-snds.png\" alt=\"microsoft-snds\" width=\"977\" height=\"260\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/microsoft-snds.png 977w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/microsoft-snds-300x80.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/09\/microsoft-snds-585x156.png 585w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<p>T\u0131pk\u0131 Google&#8217;\u0131n itibar\u0131n\u0131z\u0131 Gmail&#8217;den gelen veriler arac\u0131l\u0131\u011f\u0131yla \u00f6l\u00e7t\u00fc\u011f\u00fc gibi, Microsoft da itibar\u0131n\u0131z\u0131 e-posta hizmeti\u00a0Outlook\u00a0arac\u0131l\u0131\u011f\u0131yla \u00f6l\u00e7er .\u00a0Bu elbette di\u011fer e-posta sa\u011flay\u0131c\u0131lar\u0131n\u0131n sizi nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc etkilemez, ancak hem Google hem de Microsoft kar\u015f\u0131s\u0131nda nerede durdu\u011funuzu bilmek, genel itibar\u0131n\u0131z\u0131n resmini \u00e7izmede uzun bir yol kat edecektir.<\/p>\n<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck hizmetlerinden ikisi sizden \u015f\u00fcpheleniyorsa, di\u011ferlerinin de \u015f\u00fcphelendi\u011fine emin olabilirsiniz.<\/p>\n<p>SNDS&#8217;de oturum a\u00e7t\u0131\u011f\u0131n\u0131zda, ili\u015fkili oldu\u011funuz ve anormal duruma sahip t\u00fcm IP&#8217;leri listeleyen bir tablo g\u00f6sterilir.\u00a0Bu g\u00fcnl\u00fck olarak g\u00fcncellenmektedir.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alan-Adi-Itibarinizi-Nasil-Artirirsiniz\"><\/span><strong>Alan Ad\u0131 \u0130tibar\u0131n\u0131z\u0131 Nas\u0131l Art\u0131r\u0131rs\u0131n\u0131z?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Art\u0131k alan ad\u0131n\u0131z\u0131n itibar\u0131n\u0131 nas\u0131l kontrol edece\u011finizi bildi\u011finize g\u00f6re \u015fu soru ortaya \u00e7\u0131k\u0131yor: \u0130tibar\u0131n\u0131z\u0131n k\u00f6t\u00fc oldu\u011funu fark ederseniz ne yapmal\u0131s\u0131n\u0131z?\u00a0\u00a0Sitenize \u00f6ylece bir\u00a0g\u00fcven rozeti\u00a0yap\u0131\u015ft\u0131r\u0131p bu hizmetleri iyi durumda oldu\u011funuza ikna edemezsiniz .<\/p>\n<p>\u0130lerleyen s\u00fcre\u00e7te itibar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in atabilece\u011finiz birka\u00e7 ad\u0131m vard\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Konu-Satirlarinizi-Temizleyin\"><\/span><strong>Konu Sat\u0131rlar\u0131n\u0131z\u0131 Temizleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-postalar\u0131n\u0131z\u0131n konu sat\u0131rlar\u0131nda kulland\u0131\u011f\u0131n\u0131z &#8220;<strong>Anla\u015fma<\/strong>&#8221; ve &#8220;<strong>hemen sat\u0131n al<\/strong>&#8221; gibi spam i\u00e7erikli s\u00f6zler, e-posta servis sa\u011flay\u0131c\u0131lar\u0131 i\u00e7in b\u00fcy\u00fck tehlike i\u015faretleridir.\u00a0Ve filtreden ge\u00e7meyi ba\u015farsalar bile, sizi spam olarak i\u015faretleyebilecek e-posta kullan\u0131c\u0131lar\u0131 i\u00e7in \u015f\u00fcphe uyand\u0131r\u0131rlar.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aktif-Olmayan-Abone-Listelerinizi-Duzenli-Olarak-Temizleyin\"><\/span><strong>Aktif Olmayan Abone Listelerinizi D\u00fczenli Olarak Temizleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ayr\u0131ca e-posta listelerinizi d\u00fczenli olarak temizlemelisiniz.\u00a0Belirli bir s\u00fcre boyunca hi\u00e7bir etkile\u015fimde bulunmayan adresleri fark ederseniz, bunlar\u0131 listenizden \u00e7\u0131kar\u0131n.\u00a0Bunlar\u0131n spam tuzaklar\u0131 olmas\u0131 m\u00fcmk\u00fcnd\u00fcr ve bunlara d\u00fc\u015fmeye devam etmek istemezsiniz.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yalnizca-Etkinlesen-Kullanicilara-E-posta-Gonderin\"><\/span><strong>Yaln\u0131zca Etkinle\u015fen Kullan\u0131c\u0131lara E-posta G\u00f6nderin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Abonelerin e-posta almay\u0131 tercih etmesini sa\u011flad\u0131\u011f\u0131n\u0131zdan emin olun.\u00a0Bu, g\u00f6nderdi\u011finiz herkesin sizden ger\u00e7ekten haber almak isteyen kaliteli bir lider olmas\u0131n\u0131 garanti eder.\u00a0Ayr\u0131ca, istenmeyen e-postalar g\u00f6ndererek saf bir spam tuza\u011f\u0131na d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131z\u0131 da ortadan kald\u0131r\u0131r.<\/p>\n<p>MailChimp gibi bir \u00fc\u00e7\u00fcnc\u00fc taraf e-posta sistemi kullan\u0131yorsan\u0131z\u00a0\u00a0platformun mesajlar\u0131n\u0131z\u0131 sizin ad\u0131n\u0131za g\u00f6nderebilmesi i\u00e7in\u00a0alan ad\u0131n\u0131z\u0131n ve e-postan\u0131z\u0131n kimli\u011fini do\u011frulamay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ozet\"><\/span><strong>\u00d6zet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-posta pazarlamas\u0131 \u015firketiniz i\u00e7in olduk\u00e7a faydal\u0131 olabilir.\u00a0Ancak\u00a0<u>e-posta teslimat<\/u>\u00a0\u00a0oran\u0131n\u0131z, alan ad\u0131 itibar\u0131n\u0131z\u0131n zay\u0131f olmas\u0131 nedeniyle d\u00fc\u015ferse, bu avantajlardan hi\u00e7bir zaman yararlanamayabilirsiniz.<\/p>\n<p>D\u00fczenli g\u00fcvenlik kontrolleri yapmaktan\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/web-sitenizi-koruyacak-en-iyi-10-guvenlik-eklentisi\/\" target=\"_blank\" rel=\"noopener\">WordPress g\u00fcvenlik eklentisi<\/a>\u00a0\u00a0y\u00fcklemeye kadar\u00a0\u00a0web sitenizin\u00a0g\u00fcvenli\u011fini\u00a0art\u0131rmak i\u00e7in yapabilece\u011finiz pek \u00e7ok \u015fey var\u00a0.\u00a0Ne yaz\u0131k ki sitenizin g\u00fcvenli\u011finin alan ad\u0131 itibar\u0131n\u0131zla hi\u00e7bir ilgisi yoktur.\u00a0Bu yaln\u0131zca sa\u011flam e-posta uygulamalar\u0131, sab\u0131r ve bu sayfada listelenen ara\u00e7lardan baz\u0131lar\u0131n\u0131 kullanarak dikkatli izleme ile geli\u015ftirilebilir.<\/p>\n<p>Neyse ki listeledi\u011fimiz ara\u00e7lar\u0131n t\u00fcm\u00fc \u00fccretsiz olarak mevcuttur, bu da alan ad\u0131n\u0131z\u0131n itibar\u0131n\u0131 takip etmenin \u00e7ok kolay olaca\u011f\u0131 anlam\u0131na gelir.<\/p>\n<p>Bu i\u00e7eri\u011fi payla\u015farak siz de bu konuda bilgilenmesini istedi\u011finiz ve e-posta otoritesini geli\u015ftirmek isteyen arkada\u015flar\u0131n\u0131za yard\u0131mc\u0131 olabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlamas\u0131\u00a0yat\u0131r\u0131m getirisi sa\u011flayan, elinizin alt\u0131ndaki en etkili d\u00f6n\u00fc\u015f\u00fcm kanallar\u0131ndan biridir.\u00a0Ancak e-postalar\u0131n\u0131z\u0131 kimse g\u00f6remezse e-posta kampanyalar\u0131ndan da etkili bir \u015fekilde yararlanamazs\u0131n\u0131z. A\u00e7\u0131k&hellip;<\/p>\n","protected":false},"author":3,"featured_media":14706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[398],"tags":[],"class_list":["post-14692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alan-adi"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=14692"}],"version-history":[{"count":6,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14692\/revisions"}],"predecessor-version":[{"id":14708,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14692\/revisions\/14708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/14706"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=14692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=14692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=14692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}