{"id":14729,"date":"2023-11-02T15:08:59","date_gmt":"2023-11-02T13:08:59","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=14729"},"modified":"2024-01-25T16:27:56","modified_gmt":"2024-01-25T13:27:56","slug":"url-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/","title":{"rendered":"URL Nedir? Ne \u0130\u015fe Yarar? Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p>Bu i\u00e7eri\u011fine, sizi bir URL&#8217;ye y\u00f6nlendiren ba\u011flant\u0131y\u0131 t\u0131klayarak ula\u015ft\u0131n\u0131z. Peki URL nedir ve tam olarak nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/p>\n<p>URL, asl\u0131nda bir web taray\u0131c\u0131s\u0131na girildi\u011finde sitedeki belirli bir sayfaya y\u00f6nlendiren benzersiz bir adrestir.\u00a0\u0130lgin\u00e7 buldu\u011funuz web sayfalar\u0131n\u0131 (veya YouTube videolar\u0131n\u0131) arkada\u015flar\u0131n\u0131zla payla\u015fman\u0131z\u0131 kolayla\u015ft\u0131ran \u015fey budur.<\/p>\n<p>\u0130nternetteki milyonlarca ba\u011fl\u0131 sunucu, y\u00fcz milyonlarca web sitesi ve milyarlarca sayfayla web&#8217;de gezinmeyi kolayla\u015ft\u0131ran temel teknolojilerden biridir.<\/p>\n<p>URL olmasayd\u0131, bir sayfay\u0131 internetteki di\u011fer\u00a0<a href=\"https:\/\/www.worldwidewebsize.com\/\" target=\"_blank\" rel=\"noopener nofollow\">64 milyar<\/a>\u00a0web sayfas\u0131ndan ay\u0131rman\u0131n hi\u00e7bir yolu olmazd\u0131.<\/p>\n<p>Bu makalede, URL&#8217;yi derinlemesine inceleyece\u011fiz, ne oldu\u011funu derinlemesine a\u00e7\u0131klayaca\u011f\u0131z, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ili\u015fkin yap\u0131 ta\u015flar\u0131n\u0131 ayr\u0131 ayr\u0131 inceleyece\u011fiz, SEO ama\u00e7lar\u0131 i\u00e7in iyi bir URL&#8217;nin nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ele alaca\u011f\u0131z ve daha fazlas\u0131n\u0131 yapaca\u011f\u0131z.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2c412e5c89\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-69f2c412e5c89\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#URL-Uniform-Source-Locator-Nedir\" >URL (Uniform Source Locator) Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#URL-ve-URI-Arasindaki-Farklar\" >URL ve URI Aras\u0131ndaki Farklar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#URL-Ornegi-Nedir\" >URL \u00d6rne\u011fi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#Bir-URLnin-Anatomisi-6-Farkli-Parca\" >Bir URL&#8217;nin Anatomisi (6 Farkl\u0131 Par\u00e7a)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#HTTPSHTTP-Protokolu\" >HTTPS\/HTTP Protokol\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#Alan-Adi-ve-DNS\" >Alan Ad\u0131 ve DNS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#Yol-Path\" >Yol (Path)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#Sorgu-Dizgileri-ve-Degiskenler\" >Sorgu Dizgileri ve De\u011fi\u015fkenler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#UTM-Parametreleri\" >UTM Parametreleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#Capalar-Anchor\" >\u00c7apalar (Anchor)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#WWW-veya-WWW-olmayan-URLler\" >WWW veya WWW olmayan URL\u2019ler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#WordPress-Kalici-Baglantilari\" >WordPress Kal\u0131c\u0131 Ba\u011flant\u0131lar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#URL-Slug-ve-Kalici-Baglanti\" >URL, Slug ve Kal\u0131c\u0131 Ba\u011flant\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#Eski-bir-URLyi-Yonlendirmek\" >Eski bir URL&#8217;yi Y\u00f6nlendirmek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/#Ozet\" >\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"URL-Uniform-Source-Locator-Nedir\"><\/span><strong>URL (<\/strong><strong>Uniform Source Locator<\/strong><strong>)<\/strong> <strong>Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>URL veya Uniform Source Locator, web taray\u0131c\u0131n\u0131z\u0131n belirli bir web sayfas\u0131n\u0131, resmi, dosyay\u0131 veya ba\u015fka bir kayna\u011f\u0131 bulmas\u0131na yard\u0131mc\u0131 olan bir adrestir.<\/p>\n<p>Taray\u0131c\u0131n\u0131z adresi al\u0131r, alan ad\u0131n\u0131 sunucunun IP adresine \u00e7evirir ve URL&#8217;nin geri kalan\u0131, o sunucudaki belirli dosyan\u0131n yolunu g\u00f6sterir.<\/p>\n<p>Bir URL belirli bir dosyaya veya sayfaya y\u00f6nlendirirken, alan ad\u0131 t\u00fcm web sitesinin veya sunucunun &#8220;genel adresi&#8221;dir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"URL-ve-URI-Arasindaki-Farklar\"><\/span><strong>URL ve URI Aras\u0131ndaki Farklar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bir URI (Uniform Resource Indentifier), bir dosyan\u0131n veya kayna\u011f\u0131n benzersiz kimli\u011fini ifade etmesi a\u00e7\u0131s\u0131ndan bir URL&#8217;den farkl\u0131d\u0131r, ancak ona eri\u015febilece\u011finiz ara\u00e7lar olmas\u0131 \u015fart de\u011fildir.<\/p>\n<p>Alt kategorilerinden biri olarak URL&#8217;yi de i\u00e7eren, daha \u00fcst d\u00fczeyde bir tan\u0131mlay\u0131c\u0131 kategorisidir.<\/p>\n<p><a href=\"https:\/\/tools.ietf.org\/html\/rfc3986\" target=\"_blank\" rel=\"noopener nofollow\">Resmi RFC 3986<\/a>\u00a0spesifikasyonlar\u0131na g\u00f6re\u00a0:<\/p>\n<p>\u201c<strong>Uniform Resource Indentifier (URI), soyut veya fiziksel bir kayna\u011f\u0131 tan\u0131mlayan kompakt bir karakter dizisidir.<\/strong>\u201d<\/p>\n<p>Bu, benzersiz bir ad kimli\u011fi, kayna\u011f\u0131n &#8220;<strong>konumu<\/strong>&#8221; (veya a\u011f eri\u015fim noktas\u0131) veya her ikisi (buna URL denir) olabilir.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ihs.com.tr\/blog\/url-nedir<\/a> HTTPS protokol\u00fcn\u00fc ve sayfan\u0131n tam konumunu belirtti\u011fi i\u00e7in bir URL&#8217;dir.<\/li>\n<li><strong>mailto:iletisim@ihs.com.tr<\/strong> ayn\u0131 zamanda mailto protokol\u00fcnden kaynaklanan bir URL&#8217;dir ancak bir web sayfas\u0131na veya ba\u015fka bir kayna\u011fa eri\u015fmek i\u00e7in de\u011fil, e-posta g\u00f6ndermek i\u00e7in kullan\u0131l\u0131r.<\/li>\n<li><strong>urn:isbn:12312341234<\/strong> yaln\u0131zca kayna\u011fa eri\u015fmenin hi\u00e7bir yolu olmayan bir ad\u0131 belirten bir URN&#8217;dir (Uniform Resource Name).<\/li>\n<\/ul>\n<p>Bu bi\u00e7imlerin t\u00fcm\u00fc, hem URL&#8217;leri hem de URN&#8217;leri kapsayan daha b\u00fcy\u00fck URI \u015femsiyesi alt\u0131na girer.<\/p>\n<p>\u00c7evrimi\u00e7i kaynaklara verilen ger\u00e7ek ba\u011flant\u0131lar ile fiziksel \u00fcr\u00fcnlerin kimliklerini birbirinden ay\u0131rmak i\u00e7in web ba\u011flant\u0131lar\u0131na genellikle URI&#8217;ler yerine URL&#8217;ler denir.<\/p>\n<p><strong>Not:<\/strong>\u00a0Resmi k\u0131lavuzun kendisi, web adreslerini tan\u0131mlamak i\u00e7in &#8220;URL&#8217;ler yerine URI kullanman\u0131z&#8221; gerekti\u011fini belirtir, ancak 2005&#8217;ten bu yana g\u00fcncellenmemi\u015ftir, dolay\u0131s\u0131yla \u00e7a\u011f\u0131n biraz gerisindedir.\u00a0G\u00fcn\u00fcm\u00fczde URL, web adreslerini ifade etmek i\u00e7in a\u00e7\u0131k ara en yayg\u0131n kullan\u0131lan terimdir.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"URL-Ornegi-Nedir\"><\/span><strong>URL \u00d6rne\u011fi Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bir URL \u00f6rne\u011fine bakmak i\u00e7in tek yapman\u0131z gereken, taray\u0131c\u0131n\u0131z\u0131n \u00fcst k\u0131sm\u0131nda, sekmelerinizin hemen alt\u0131nda bulunan web adresi alan\u0131na bakmakt\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14744\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/chrome-adres-cubugu.png\" alt=\"chrome-adres-cubugu\" width=\"1902\" height=\"86\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/chrome-adres-cubugu.png 1902w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/chrome-adres-cubugu-300x14.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/chrome-adres-cubugu-1024x46.png 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/chrome-adres-cubugu-1536x69.png 1536w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/chrome-adres-cubugu-1170x53.png 1170w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/chrome-adres-cubugu-585x26.png 585w\" sizes=\"(max-width: 1902px) 100vw, 1902px\" \/><\/p>\n<p>Alan bu sayfan\u0131n URL&#8217;sini g\u00f6sterir:\u00a0https:\/\/www.ihs.com.tr\/blog\/url-nedir.\u00a0(Siz alan\u0131 \u00e7ift t\u0131klayana kadar taray\u0131c\u0131n\u0131z HTTPS&#8217;yi gizleyebilir.)<\/p>\n<p>Farkl\u0131 bir sekmeye t\u0131klad\u0131\u011f\u0131n\u0131zda, g\u00f6r\u00fcnt\u00fclemekte oldu\u011funuz sayfaya veya dosyaya at\u0131fta bulunan farkl\u0131 bir URL&#8217;nin g\u00f6sterildi\u011fine dikkat edin.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bir-URLnin-Anatomisi-6-Farkli-Parca\"><\/span><strong>Bir URL&#8217;nin Anatomisi (6 Farkl\u0131 Par\u00e7a)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yaln\u0131zca bir web sayfas\u0131n\u0131 ziyaret etti\u011finizde, bir URL d\u00fcnyadaki en basit \u015fey gibi g\u00f6r\u00fcnebilir.<\/p>\n<p>Ancak tek bir URL&#8217;de pek \u00e7ok \u015fey olabilir.<\/p>\n<ul>\n<li>Bir URL sizi belirli bir web sayfas\u0131na g\u00f6nderebilir.<\/li>\n<li>Ayr\u0131ca sizi o sayfadaki belirli bir konuma da g\u00f6nderebilir.<\/li>\n<li>Farkl\u0131 bir i\u00e7erik par\u00e7as\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in <a href=\"https:\/\/www.ihs.com.tr\/blog\/icerik-yonetim-sistemi-cms-nedir\/\" target=\"_blank\" rel=\"noopener\">CMS&#8217;niz (\u0130\u00e7erik Y\u00f6netim Sistemi)<\/a> ile ileti\u015fim kurabilir.<\/li>\n<li>Analiz yaz\u0131l\u0131m\u0131n\u0131zla etkile\u015fime ge\u00e7mek i\u00e7in parametreleri kullanarak ziyaretinizin nereden geldi\u011fini bile takip edebilir.<\/li>\n<\/ul>\n<p>T\u00fcm bunlar\u0131 ger\u00e7ekle\u015ftiren bir URL&#8217;nin farkl\u0131 hareketli par\u00e7alar\u0131n\u0131 inceleyelim.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HTTPSHTTP-Protokolu\"><\/span><strong>HTTPS\/HTTP Protokol\u00fc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>URL&#8217;nin ilk k\u0131sm\u0131, sunucunun ve web sayfas\u0131n\u0131n verileri bilgisayar\u0131n\u0131za aktarmak i\u00e7in hangi protokol\u00fc kulland\u0131\u011f\u0131n\u0131 tan\u0131mlar.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14748 alignnone\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-protokolu.png\" alt=\"url-protokolu\" width=\"468\" height=\"156\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-protokolu.png 468w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-protokolu-300x100.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>Taray\u0131c\u0131n\u0131za ba\u011fl\u0131 olarak bu k\u0131sm\u0131 g\u00f6rmek i\u00e7in URL\u2019nin sol taraf\u0131na \u00e7ift t\u0131klaman\u0131z gerekebilir.<\/p>\n<blockquote><p><span style=\"color: #3366ff;\"><strong>HTTP, (Hyper Text Transfer Protocol &#8211; K\u00f6pr\u00fc Metni Aktar\u0131m Protokol\u00fc)<\/strong> anlam\u0131na gelir ve internet \u00fczerinden veri aktarman\u0131n temel, \u015fifrelenmemi\u015f yoludur.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>HTTPS, (Hyper Text Transfer Protocol Secure &#8211; G\u00fcvenli K\u00f6pr\u00fc Metni Aktar\u0131m Protokol\u00fc)<\/strong> anlam\u0131na gelir ve veri aktar\u0131m\u0131 i\u00e7in daha g\u00fcvenli, \u015fifreli bir protokold\u00fcr.\u00a0Google Chrome, bir sitenin HTTPS kulland\u0131\u011f\u0131n\u0131, g\u00fcvenli bir web sitesini simgeleyen kilit simgesiyle g\u00f6sterecektir.<\/span><\/p><\/blockquote>\n<p><strong>Bir site HTTP kullan\u0131yorsa, siteye herhangi bir hassas bilgi g\u00f6nderilmesine kar\u015f\u0131 sizi uyaran, geni\u015fletebilece\u011finiz bir dikkat i\u015fareti g\u00f6sterir.<\/strong><\/p>\n<p>Taray\u0131c\u0131ya, web sitesine ve i\u015fletim sistemine ba\u011fl\u0131 olarak, ziyaret\u00e7ileri uyaran bir uyar\u0131 da otomatik olarak a\u00e7\u0131labilir.<\/p>\n<p>Bunun potansiyel m\u00fc\u015fterilere verece\u011fi olumsuz izlenimi bir d\u00fc\u015f\u00fcn\u00fcn.\u00a0Hi\u00e7 ho\u015f bir g\u00f6r\u00fcn\u00fcm de\u011fil.<\/p>\n<blockquote><p><span style=\"color: #3366ff;\">HTTP kullanmak web sitenizin Google anahtar kelimeleri s\u0131ralamas\u0131n\u0131 da olumsuz etkileyebilir. Google , sayfan\u0131z\u0131n arama sonu\u00e7lar\u0131nda nerede s\u0131ralanmas\u0131 gerekti\u011fine karar vermek i\u00e7in\u00a0<strong><a style=\"color: #3366ff;\" href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"noopener nofollow\">bunu kulland\u0131klar\u0131n\u0131<\/a><\/strong> resmi olarak onaylad\u0131.<\/span><\/p><\/blockquote>\n<p>Ancak HTTP&#8217;ye ba\u011fl\u0131 kalman\u0131n t\u00fcm olumsuzluklar\u0131na ra\u011fmen baz\u0131 web sitleri h\u00e2l\u00e2 HTTPS kullanm\u0131yor.<\/p>\n<p><strong>WordPress siteniz i\u00e7in h\u00e2l\u00e2 HTTP kullan\u0131yorsan\u0131z\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/ssl-yonlendirmesi-nasil-yapilir\/\" target=\"_blank\" rel=\"noopener\">sitenizi HTTP&#8217;den HTTP&#8217;ye ge\u00e7irmek<\/a>\u00a0i\u00e7in ayr\u0131nt\u0131l\u0131 bir k\u0131lavuzumuz var .<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alan-Adi-ve-DNS\"><\/span><strong>Alan Ad\u0131 ve DNS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alan ad\u0131, taray\u0131c\u0131n\u0131n <a href=\"https:\/\/www.ihs.com.tr\/blog\/dns-sunucusu-nedir\/\" target=\"_blank\" rel=\"noopener\">DNS&#8217;yi (Alan Ad\u0131 Sistemi)<\/a> kullanarak ilk etapta web sunucunuzu bulmas\u0131na yard\u0131mc\u0131 olan \u015feydir.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14750 alignnone\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/urlnin-etki-alani-bolumu.png\" alt=\"urlnin-etki-alani-bolumu\" width=\"468\" height=\"156\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/urlnin-etki-alani-bolumu.png 468w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/urlnin-etki-alani-bolumu-300x100.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<blockquote><p><strong><span style=\"color: #3366ff;\">Basit\u00e7e s\u00f6ylemek gerekirse DNS, bir taray\u0131c\u0131n\u0131n bir alan ad\u0131n\u0131, kendisine ba\u011fl\u0131 web sunucusunun ger\u00e7ek IP adresine \u00e7evirmesine yard\u0131mc\u0131 olur.<\/span><\/strong><\/p><\/blockquote>\n<p><strong>DNS olmasayd\u0131 241.102.129.209 gibi say\u0131 zincirlerini payla\u015farak internette gezinmek zorunda kal\u0131rd\u0131k.<\/strong><\/p>\n<p>Hat\u0131rlanmas\u0131 pek kolay de\u011fil, de\u011fil mi?\u00a0Alan adlar\u0131 yaln\u0131zca markala\u015fma i\u00e7in m\u00fckemmel de\u011fildir.\u00a0Harika i\u00e7erik ve fikirlerin payla\u015f\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131rlar.<\/p>\n<p>Rastgele bir say\u0131 dizisi yerine anlaml\u0131 bir alan ad\u0131n\u0131 payla\u015fabilir veya arayabilirsiniz.\u00a0\u015eirketimizi duyan herkesin bizi kolayca bulabilece\u011fi ihs.com.tr gibi.<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/dns-kaydi-nedir-dns-kayit-turleri-nelerdir\/\" target=\"_blank\" rel=\"noopener\">DNS&#8217;nin ne oldu\u011fu<\/a>\u00a0ve alan adlar\u0131n\u0131 web sunucular\u0131na tam olarak nas\u0131l ba\u011flad\u0131\u011f\u0131\u00a0hakk\u0131nda daha fazla bilgi edinmek i\u00e7in k\u0131lavuzumuzu okuyun .<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yol-Path\"><\/span><strong>Yol<\/strong><strong> (Path)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yol, URL&#8217;nin alan ad\u0131ndan sonra, soru i\u015faretinden veya # i\u015faretinden \u00f6nce gelen ve bir URL&#8217;ye ekstra bilgi ekleyen herhangi bir par\u00e7as\u0131d\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14747 alignnone\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-path-yol-bolumu.png\" alt=\"url-path-yol-bolumu\" width=\"468\" height=\"156\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-path-yol-bolumu.png 468w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-path-yol-bolumu-300x100.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>Ba\u015flang\u0131\u00e7ta URL do\u011frudan sunucunuzun dosya ve klas\u00f6r yap\u0131s\u0131n\u0131 temsil ediyordu.\u00a0Dolay\u0131s\u0131yla, o dosyaya ula\u015fman\u0131z gerekiyorsa, onu silmek veya d\u00fczenlemek i\u00e7in\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/ftp-nedir\/\" target=\"_blank\" rel=\"noopener\">FTP istemcinizle<\/a>\u00a0tam olarak ayn\u0131 yolu takip edebilirsiniz .\u00a0\u00d6rne\u011fin yol <strong>siteniz.com\/klas\u00f6r1\/klas\u00f6r2\/dosya1.html<\/strong> ise\u00a0<strong>yap\u0131<\/strong>\u00a0sunucunuzdakiyle ayn\u0131 olacakt\u0131r.\u00a0Bakmak i\u00e7in FTP veya dosya y\u00f6neticisi kulland\u0131ysan\u0131z ayn\u0131 g\u00f6r\u00fcnecektir.<\/p>\n<p>G\u00d6RSEL<\/p>\n<p>Ancak g\u00fcn\u00fcm\u00fczde \u00e7o\u011fu web sitesi,\u00a0sayfalar\u0131 dinamik olarak olu\u015fturmak i\u00e7in bir veritaban\u0131 kullanan bir\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/cms-vs-framework-hangisi-daha-iyi\/\" target=\"_blank\" rel=\"noopener\">CMS ile olu\u015fturulmu\u015ftur.<\/a><\/p>\n<blockquote><p><strong><span style=\"color: #3366ff;\">CMS, normal g\u00f6r\u00fcn\u00fcml\u00fc bir URL&#8217;yi (www.ihs.com.tr\/blog\/url-nedir gibi) do\u011fru sayfay\u0131 olu\u015fturacak bir sorgu dizesine ba\u011flamak i\u00e7in sunucu mimarisine g\u00fcvenir.<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #3366ff;\">https:\/\/www.ihs.com.tr\/blog\/url-nedirSunucumuzda \u201cblog\u201d ad\u0131 verilen bir klas\u00f6r veya \u201cURL-nedir\u201d adl\u0131 bir dosya olmamas\u0131na ra\u011fmen,\u00a0WordPress kal\u0131c\u0131 ba\u011flant\u0131lar\u0131 bu \u015fekilde \u00e7al\u0131\u015f\u0131r ve bu sayfaya y\u00f6nlendirir.<\/span><\/strong><\/p><\/blockquote>\n<p>Bu size karma\u015f\u0131k geliyorsa ve hen\u00fcz tam olarak anlamad\u0131ysan\u0131z endi\u015felenmeyin.\u00a0A\u015fa\u011f\u0131da WP kal\u0131c\u0131 ba\u011flant\u0131lar\u0131na, bunlar\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ve bunlar\u0131 nas\u0131l de\u011fi\u015ftirebilece\u011finize ayr\u0131lm\u0131\u015f bir b\u00f6l\u00fcm\u00fcn tamam\u0131 bulunmaktad\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sorgu-Dizgileri-ve-Degiskenler\"><\/span><strong>Sorgu Dizgileri ve De\u011fi\u015fkenler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sorgu dizesi, soru i\u015faretinden sonraki k\u0131s\u0131md\u0131r ve ziyaret\u00e7inin deneyimini etkilemek i\u00e7in o sayfada PHP ile ileti\u015fim kuran de\u011fi\u015fkenleri i\u00e7erebilir.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14746 alignnone\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-degiskeni.png\" alt=\"url-degiskeni\" width=\"468\" height=\"156\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-degiskeni.png 468w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-degiskeni-300x100.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<blockquote><p><span style=\"color: #3366ff;\"><strong>\u00d6rne\u011fin WordPress i\u00e7in \u201cp\u201d de\u011fi\u015fkeni post kelimesinin k\u0131saltmas\u0131d\u0131r ve WordPress\u2019in o sayfada hangi yaz\u0131n\u0131n g\u00f6sterilece\u011fini belirtir.<\/strong><\/span><\/p><\/blockquote>\n<p>URL&#8217;yi daha \u00e7ekici hale getirecek kal\u0131c\u0131 ba\u011flant\u0131lar olmasayd\u0131, bir WordPress g\u00f6nderisine yaln\u0131zca \u015funa benzer URL&#8217;ler arac\u0131l\u0131\u011f\u0131yla eri\u015filebilir olurdu:<\/p>\n<pre>http:\/\/example.com\/?p=1294<\/pre>\n<p>\u0130stedi\u011finiz sayfay\u0131 almak i\u00e7in do\u011frudan WordPress&#8217;e posta kimli\u011fini belirtmeniz gerekir.<\/p>\n<p>YouTube, i\u00e7eriklerinin kal\u0131c\u0131 URL&#8217;lerinde de\u011fi\u015fkenleri h\u00e2l\u00e2 a\u00e7\u0131k\u00e7a kullanan en b\u00fcy\u00fck sitelerden biridir.\u00a0Bir videonun ba\u011flant\u0131s\u0131n\u0131 payla\u015ft\u0131\u011f\u0131n\u0131zda, gibi bir URL&#8217;ye y\u00f6nlendirilirsiniz\u00a0<strong><a href=\"https:\/\/www.youtube.com\/watch?v=HdTYSLMtoFE\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.youtube.com\/watch?v=HdTYSLMtoFE<\/a>.<\/strong><\/p>\n<p>\u00c7o\u011fu sosyal medya sitesi art\u0131k payla\u015f\u0131lan ba\u011flant\u0131lar i\u00e7in \u00f6nizlemeler ve meta ba\u015fl\u0131klar i\u00e7erdi\u011finden, bunun gibi URL&#8217;ler art\u0131k sosyal payla\u015f\u0131m i\u00e7in b\u00fcy\u00fck bir endi\u015fe kayna\u011f\u0131 de\u011fil.<\/p>\n<p><strong>Ancak bu t\u00fcr bir URL, web sitenizin veya blogunuzun SEO&#8217;sunu olumsuz y\u00f6nde etkileyebilir.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"UTM-Parametreleri\"><\/span><strong>UTM Parametreleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/utm-kodu-nedir-nasil-olusturulur-kullanim-amaci-nedir\/\" target=\"_blank\" rel=\"noopener\">UTM parametreleri,<\/a>\u00a0sitenizin CMS&#8217;si veya web uygulamas\u0131 i\u00e7in de\u011fi\u015fken sa\u011flayan sorgu dizelerinden farkl\u0131d\u0131r.\u00a0Ziyaret\u00e7inin deneyimini do\u011frudan etkilemek yerine analiz yaz\u0131l\u0131m\u0131n\u0131zla ileti\u015fim kurarlar.\u00a0(\u00d6rne\u011fin,\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/web-sitesi-trafik-analizi-icin-araclar\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>\u00a0.)<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14749 alignnone\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-utm-parametreleri.png\" alt=\"url-utm-parametreleri\" width=\"468\" height=\"156\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-utm-parametreleri.png 468w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-utm-parametreleri-300x100.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>Bu UTM etiketleri, kampanya performans\u0131n\u0131 analiz etmek i\u00e7in ziyaret\u00e7ilerin nereden geldi\u011fini izler.\u00a0Ziyaret\u00e7iyi hangi platformun, kampanyan\u0131n ve hatta belirli bir reklam\u0131n g\u00f6nderdi\u011fini belirtmek i\u00e7in bunlar\u0131 kullanabilirsiniz.<\/p>\n<p>Baz\u0131 reklam platformlar\u0131, ziyaret\u00e7ilerle ilgili verileri depolamak i\u00e7in otomatik olarak parametreler olu\u015fturur.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capalar-Anchor\"><\/span><strong>\u00c7apalar<\/strong><strong> (Anchor)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c7apa, karma i\u015faretinin arkas\u0131na gelen herhangi bir \u015feydir.\u00a0Bir sayfan\u0131n belirli bir b\u00f6l\u00fcm\u00fcne y\u00f6nlendiren, sayfaya \u00f6zg\u00fc bir ba\u011flant\u0131d\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14745 alignnone\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-anchor-jumplink-bolumu.png\" alt=\"url-anchor-jumplink-bolumu\" width=\"468\" height=\"156\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-anchor-jumplink-bolumu.png 468w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2023\/11\/url-anchor-jumplink-bolumu-300x100.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>Yukar\u0131daki URL sizi bu sayfan\u0131n &#8220;<strong>Bir URL&#8217;nin Anatomisi<\/strong>&#8221; b\u00f6l\u00fcm\u00fcne g\u00f6t\u00fcrecektir \u00e7\u00fcnk\u00fc bu, s\u00f6z konusu alt ba\u015fl\u0131\u011f\u0131n kimli\u011fine giden bir ba\u011flant\u0131 \u00a0veya &#8220;<strong>jumplink<\/strong>&#8220;tir.<\/p>\n<blockquote><p><span style=\"color: #3366ff;\">Jumplinkleri kullanmak i\u00e7in ba\u011flant\u0131 vermek istedi\u011finiz HTML etiketine bir &#8220;ID&#8221; eklemeniz gerekir.\u00a0Bu durumda, bu H2 b\u00f6l\u00fcm\u00fcn\u00fcn ba\u015fl\u0131\u011f\u0131n\u0131n ger\u00e7ek kodu, d\u00fcz HTML&#8217;de \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr:<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong>&lt;h2 id=\u201dbir-urlnin-anatomisi\u201d&gt;Bir URL&#8217;nin Anatomisi&lt;\/h2&gt;<\/strong><\/span><\/p><\/blockquote>\n<p>Ayr\u0131ca, WordPress&#8217;teki Gutenberg d\u00fczenleyicisindeki &#8220;geli\u015fmi\u015f&#8221; b\u00f6l\u00fcm\u00fcnde blog i\u00e7eri\u011finizin ba\u015fl\u0131klar\u0131 i\u00e7in manuel olarak da bir anchor ekleyebilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WWW-veya-WWW-olmayan-URLler\"><\/span><strong>WWW veya WWW olmayan<\/strong><strong> URL\u2019ler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>URL&#8217;nize www eklemek, eskiden internetteki t\u00fcm web siteleri i\u00e7in bir standartt\u0131.<\/p>\n<p>Art\u0131k durum b\u00f6yle de\u011fil.\u00a0Web sitemiz ihs.com.tr URL&#8217;sinde www&#8217;nin yer ald\u0131\u011f\u0131n\u0131 farketmi\u015f olabilirsiniz. Ancak dilerseniz size de kendi sitenizde www kullanmadan url\u2019inizi olu\u015fturabilirsiniz.<\/p>\n<blockquote><p><span style=\"color: #3366ff;\">WWW,\u00a0bir siteyi World Wide Web&#8217;in bir par\u00e7as\u0131 olarak tan\u0131mlayan URL&#8217;nin\u00a0<em>iste\u011fe ba\u011fl\u0131 bir par\u00e7as\u0131d\u0131r.\u00a0<\/em>Kullan\u0131p kullanmaman\u0131z \u00e7o\u011funlukla ki\u015fisel tercihinize ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\">Ziyaret\u00e7iler eklemese bile 301 y\u00f6nlendirmeleri ile do\u011fru url format\u0131na ayarlayabilirsiniz.\u00a0Google, arama sonu\u00e7lar\u0131nda do\u011fru varyasyonu otomatik olarak kullan\u0131r, dolay\u0131s\u0131yla bu bir SEO fakt\u00f6r\u00fc de\u011fildir.<\/span><\/p><\/blockquote>\n<p><strong>Protokolde oldu\u011fu gibi, www\u00a0i\u00e7eren tam URL&#8217;yi g\u00f6rmek i\u00e7in URL&#8217;yi \u00e7ift t\u0131klaman\u0131z gerekebilir\u00a0.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WordPress-Kalici-Baglantilari\"><\/span><strong>WordPress Kal\u0131c\u0131 Ba\u011flant\u0131lar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Buna daha \u00f6nce k\u0131saca de\u011finmi\u015ftik, ancak WordPress gibi bir CMS&#8217;de URL yolu, sunucunuzdaki mevcut klas\u00f6rler ve dosyalar aras\u0131ndaki &#8220;ger\u00e7ek&#8221; yolu temsil etmez.<\/p>\n<p>Bunun yerine WordPress, URL&#8217;de yer alan sorgu dizelerine dayal\u0131 sayfalar olu\u015fturmak i\u00e7in PHP ve MySQL&#8217;i kullan\u0131r.<\/p>\n<p><a href=\"https:\/\/ihs.com.tr\/blog\/?p=1294\" target=\"_blank\">https:\/\/ihs.com.tr\/blog\/?p=1294<\/a> Orijinal WordPress kal\u0131c\u0131 ba\u011flant\u0131s\u0131 buydu.<\/p>\n<p>Bu g\u00f6nderideki gibi &#8220;daha anla\u015f\u0131l\u0131r kal\u0131c\u0131 ba\u011flant\u0131lar&#8221;\u00a0<u><a href=\"https:\/\/www.ihs.com.tr\/blog\/url-nedir\/\">https:\/\/www.ihs.com.tr\/blog\/url-nedir<\/a><\/u> gibi bir URL&#8217;yi g\u00f6nderi kimli\u011fiyle ilgili bir WordPress kal\u0131c\u0131 ba\u011flant\u0131s\u0131na ba\u011flamak i\u00e7in bir\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/apache-nedir\/\" target=\"_blank\" rel=\"noopener\">Apache<\/a>\u00a0veya\u00a0<a href=\"https:\/\/www.ihs.com.tr\/blog\/nginx-nedir\/\" target=\"_blank\" rel=\"noopener\">Nginx<\/a>\u00a0yeniden yazma i\u015flevine dayan\u0131r\u00a0.<\/p>\n<p>Neyse ki, URL&#8217;nizde herhangi bir de\u011fi\u015fiklik yapmak i\u00e7in sunucu ekosisteminizi veya bunu manuel olarak nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 anlaman\u0131za gerek yok.<\/p>\n<p>T\u00fcm bunlar\u0131 WordPress&#8217;in i\u00e7inden yapabilirsiniz (sunucu ortam\u0131n\u0131z do\u011fru \u015fekilde kuruldu\u011fu s\u00fcrece).<\/p>\n<p>D\u00fcz olarak ayarlarsan\u0131z, g\u00f6nderilerinize yaln\u0131zca g\u00f6nderi kimli\u011fi de\u011fi\u015fkenine sahip ba\u011flant\u0131lar kullan\u0131yorsan\u0131z eri\u015filebilir:<\/p>\n<pre>example.com\/?p=123.<\/pre>\n<p>\u00c7o\u011fu WordPress sitesi SEO nedenleriyle bundan ka\u00e7\u0131n\u0131r.\u00a0Rastgele bir say\u0131 dizesi e\u015fle\u015fen bir anahtar kelime i\u00e7eremez ve anlaml\u0131 bir ba\u011flant\u0131ya g\u00f6re daha az t\u0131klanabilir.<\/p>\n<p>Bunun yerine \u00e7o\u011fu site, URL&#8217;de bir blog ba\u015fl\u0131\u011f\u0131 veya bunun bir \u00e7e\u015fidini i\u00e7eren bir yap\u0131 kullan\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"URL-Slug-ve-Kalici-Baglanti\"><\/span><strong>URL<\/strong><strong>,<\/strong> <strong>Slug ve<\/strong><strong> Kal\u0131c\u0131 Ba\u011flant\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>URL,\u00a0<strong>internetteki<\/strong>\u00a0herhangi bir web sayfas\u0131na, dosyaya veya kayna\u011fa y\u00f6nlendiren bir ba\u011flant\u0131d\u0131r.<\/p>\n<p>Ancak web adresleri ve WordPress s\u00f6z konusu oldu\u011funda kulland\u0131\u011f\u0131m\u0131z tek terim URL de\u011fildir.\u00a0Ayr\u0131ca kal\u0131c\u0131 ba\u011flant\u0131 veya slug kelimesini de duymu\u015f olabilirsiniz.<\/p>\n<blockquote><p><span style=\"color: #3366ff;\"><strong>Kal\u0131c\u0131 ba\u011flant\u0131<\/strong>\u00a0,\u00a0WordPress sitenizdeki belirli bir i\u00e7erik par\u00e7as\u0131na kal\u0131c\u0131 ba\u011flant\u0131 g\u00f6revi g\u00f6ren bir URL&#8217;dir.\u00a0(\u00d6rne\u011fin,\u00a0<strong>https:\/\/<\/strong><strong>www.ihs.com.tr<\/strong><strong>\/blog\/<\/strong><strong>url-nedir<\/strong>\u00a0bu g\u00f6nderinin kal\u0131c\u0131 ba\u011flant\u0131s\u0131d\u0131r.)<\/span><\/p><\/blockquote>\n<p>Bir\u00a0<strong>slug<\/strong><strong>,<\/strong>\u00a0URL&#8217;nin alan ad\u0131 ve WordPress klas\u00f6r\u00fcnden sonra belirli bir sayfay\u0131 tan\u0131mlayan son k\u0131sm\u0131d\u0131r:\u00a0url-nedir.\u00a0Bilgiler k\u0131sa, okunabilir olmal\u0131 ve sayfan\u0131n veya g\u00f6nderinin i\u00e7eri\u011fini a\u00e7\u0131k\u00e7a belirtmelidir.<\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wordpress-kalici-baglantilar-nedir\/#WordPresste-Slug-Kisa-Isim-Nedir\">Slug\u2019\u0131n SEO&#8217;nuzu<\/a>\u00a0nas\u0131l etkileyebilece\u011fi hakk\u0131nda daha fazla bilgi edinin.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eski-bir-URLyi-Yonlendirmek\"><\/span><strong>Eski bir URL&#8217;yi Y\u00f6nlendirmek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eski bir sayfay\u0131 veya g\u00f6nderiyi ta\u015f\u0131rsan\u0131z, eski URL&#8217;den trafi\u011fi ve ba\u011flant\u0131lar\u0131 almaya devam edebilece\u011finizden emin olman\u0131n bir yolu olup olmad\u0131\u011f\u0131n\u0131 merak edebilirsiniz.<\/p>\n<blockquote><p><span style=\"color: #3366ff;\"><strong>Durum kodu, taray\u0131c\u0131ya ve arama motoru taray\u0131c\u0131lar\u0131na y\u00f6nlendirmenin durumunu g\u00f6sterir.\u00a0301, y\u00f6nlendirmenin kal\u0131c\u0131 oldu\u011fu, g\u00f6nderiyi yeni bir konuma ta\u015f\u0131d\u0131\u011f\u0131n\u0131z anlam\u0131na gelir.<\/strong><\/span><\/p><\/blockquote>\n<p>Eski makalenin orijinal otoritesinin ve &#8220;<strong>link juice<\/strong>&#8221; \u00e7o\u011funu yeni makaleye aktard\u0131\u011f\u0131 i\u00e7in SEO i\u00e7in idealdir.<\/p>\n<p>Eklentileri kullanmak ve hatta sunucu ortam\u0131n\u0131z\u0131 manuel olarak d\u00fczenlemek de dahil olmak \u00fczere\u00a0<a href=\"https:\/\/www.ihs.com.tr\/destek-merkezi\/kb\/htaccess-ile-301-redirect-yonlendirme-nasil-yapilir\/\">WordPress y\u00f6nlendirmesi<\/a>\u00a0ayarlaman\u0131n bir\u00e7ok yolu vard\u0131r .<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ozet\"><\/span><strong>\u00d6zet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sitenizin URL&#8217;lerinden en iyi \u015fekilde yararlanmak i\u00e7in onlar\u0131 k\u0131sa ve \u00f6z tutmak ve her sayfan\u0131n konusunu dahil etmek \u00f6nemlidir.<\/p>\n<p>De\u011fi\u015fiklik yaparken eski URL&#8217;leri, \u00f6zellikle de zaten backlink alm\u0131\u015f ve sitenize organik trafik olu\u015fturan URL&#8217;leri yeniden y\u00f6nlendirmeyi unutmay\u0131n.<\/p>\n<p>Deneyimleriniz neler?\u00a0Hi\u00e7 sitenizdeki bir URL&#8217;yi de\u011fi\u015ftirdiniz mi?\u00a0Web&#8217;de gezinirken hi\u00e7 tuhaf bir URL fark ettiniz mi?\u00a0Yorumlarda deneyimleriniz payla\u015f\u0131n.<\/p>\n<p>Ayr\u0131ca bu i\u00e7eri\u011fi faydalanmas\u0131n\u0131 istedi\u011finiz arkada\u015flar\u0131n\u0131zla payla\u015farak bilginin \u00e7o\u011falmas\u0131na katk\u0131da bulunun.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu i\u00e7eri\u011fine, sizi bir URL&#8217;ye y\u00f6nlendiren ba\u011flant\u0131y\u0131 t\u0131klayarak ula\u015ft\u0131n\u0131z. Peki URL nedir ve tam olarak nas\u0131l \u00e7al\u0131\u015f\u0131r? URL, asl\u0131nda bir web taray\u0131c\u0131s\u0131na&hellip;<\/p>\n","protected":false},"author":3,"featured_media":14753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[398],"tags":[],"class_list":["post-14729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alan-adi"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=14729"}],"version-history":[{"count":10,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14729\/revisions"}],"predecessor-version":[{"id":14855,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/14729\/revisions\/14855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/14753"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=14729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=14729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=14729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}