{"id":15715,"date":"2026-05-18T19:25:55","date_gmt":"2026-05-18T16:25:55","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=15715"},"modified":"2026-05-18T19:25:55","modified_gmt":"2026-05-18T16:25:55","slug":"sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/","title":{"rendered":"Sekt\u00f6r\u00fcn\u00fcze \u00d6zel TLD&#8217;ler (.dev, .app, .store): Marka Kimli\u011finizi Nas\u0131l G\u00fc\u00e7lendirir?"},"content":{"rendered":"<p>Dijital d\u00fcnyada marka kimli\u011fi olu\u015fturman\u0131n ilk ad\u0131m\u0131, \u015f\u00fcphesiz do\u011fru alan ad\u0131n\u0131 se\u00e7mekten ge\u00e7er. Uzun y\u0131llard\u0131r &#8220;.com&#8221; gibi geleneksel uzant\u0131lar\u0131n g\u00f6lgesinde kalan alan ad\u0131 d\u00fcnyas\u0131, art\u0131k \u00e7ok daha renkli ve anlaml\u0131 bir yap\u0131ya b\u00fcr\u00fcnd\u00fc. Sekt\u00f6re \u00f6zel \u00dcst D\u00fczey Alan Adlar\u0131 (TLD&#8217;ler), markalar\u0131n kimliklerini daha net, ak\u0131lda kal\u0131c\u0131 ve g\u00fcvenilir bir \u015fekilde ifade etmelerine olanak tan\u0131yor. Bir yaz\u0131l\u0131m \u015firketi i\u00e7in &#8220;.dev&#8221;, bir e-ticaret sitesi i\u00e7in &#8220;.store&#8221; veya bir tasar\u0131m ajans\u0131 i\u00e7in &#8220;.design&#8221; kullanmak, potansiyel m\u00fc\u015fterilere daha kap\u0131y\u0131 \u00e7almadan ne i\u015f yapt\u0131\u011f\u0131n\u0131z\u0131 anlatman\u0131n en modern yoludur. Bu makalede, sekt\u00f6re \u00f6zel TLD&#8217;lerin ne oldu\u011funu, geleneksel uzant\u0131lardan farklar\u0131n\u0131 ve marka kimli\u011finiz ile dijital pazarlama stratejilerinize nas\u0131l g\u00fc\u00e7 katabilece\u011fini detayl\u0131 bir \u015fekilde ele alaca\u011f\u0131z.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0c89f02cc93\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a0c89f02cc93\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Sektore-Ozel-TLD-Kavrami-ve-Geleneksel-TLDlerden-Farki\" >Sekt\u00f6re \u00d6zel TLD Kavram\u0131 ve Geleneksel TLD&#8217;lerden Fark\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Alan-Adi-Uzantisi-TLD-Nedir\" >Alan Ad\u0131 Uzant\u0131s\u0131 (TLD) Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Geleneksel-TLDler-com-net-org-ve-Sinirliliklari\" >Geleneksel TLD&#8217;ler (.com, .net, .org) ve S\u0131n\u0131rl\u0131l\u0131klar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Yeni-Nesil-Genel-Ust-Duzey-Alan-Adlari-gTLD-ve-Yukselisi\" >Yeni Nesil Genel \u00dcst D\u00fczey Alan Adlar\u0131 (gTLD) ve Y\u00fckseli\u015fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Sektore-Ozel-TLDlerin-Tanimlayici-Ozelligi\" >Sekt\u00f6re \u00d6zel TLD&#8217;lerin Tan\u0131mlay\u0131c\u0131 \u00d6zelli\u011fi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Sektore-Ozel-TLDlerin-Marka-Kimligine-Dogrudan-Etkileri\" >Sekt\u00f6re \u00d6zel TLD&#8217;lerin Marka Kimli\u011fine Do\u011frudan Etkileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Akilda-Kalicilik-ve-Anlamli-Marka-Isimleri-Yaratma\" >Ak\u0131lda Kal\u0131c\u0131l\u0131k ve Anlaml\u0131 Marka \u0130simleri Yaratma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Guvenilirlik-ve-Sektorel-Otorite-Algisi-Olusturma\" >G\u00fcvenilirlik ve Sekt\u00f6rel Otorite Alg\u0131s\u0131 Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Hedef-Kitleyle-Aninda-Baglanti-Kurma\" >Hedef Kitleyle An\u0131nda Ba\u011flant\u0131 Kurma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Pazarlama-ve-Iletisim-Stratejilerinde-Kolaylik\" >Pazarlama ve \u0130leti\u015fim Stratejilerinde Kolayl\u0131k<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#SEO-ve-Dijital-Pazarlama-Acisindan-Sektore-Ozel-TLDlerin-Avantajlari\" >SEO ve Dijital Pazarlama A\u00e7\u0131s\u0131ndan Sekt\u00f6re \u00d6zel TLD&#8217;lerin Avantajlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Arama-Motoru-Siralamalarina-Potansiyel-Etkisi\" >Arama Motoru S\u0131ralamalar\u0131na Potansiyel Etkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Tiklama-Oranlarini-CTR-Artirmadaki-Rolu\" >T\u0131klama Oranlar\u0131n\u0131 (CTR) Art\u0131rmadaki Rol\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Daha-Odakli-ve-Etkili-Reklam-Kampanyalari-Olusturma\" >Daha Odakl\u0131 ve Etkili Reklam Kampanyalar\u0131 Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Alan-Adi-Kisaligi-ve-Sosyal-Medya-Paylasimlarindaki-Etkisi\" >Alan Ad\u0131 K\u0131sal\u0131\u011f\u0131 ve Sosyal Medya Payla\u015f\u0131mlar\u0131ndaki Etkisi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Populer-Sektorel-TLDler-ve-Kullanim-Alanlari\" >Pop\u00fcler Sekt\u00f6rel TLD&#8217;ler ve Kullan\u0131m Alanlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Teknoloji-ve-Yazilim-Dunyasi-Icin-dev-app-tech-io\" >Teknoloji ve Yaz\u0131l\u0131m D\u00fcnyas\u0131 \u0130\u00e7in: .dev, .app, .tech, .io<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#E-ticaret-ve-Perakende-Sektoru-Icin-store-shop-shopping\" >E-ticaret ve Perakende Sekt\u00f6r\u00fc \u0130\u00e7in: .store, .shop, .shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Yaratici-ve-Tasarim-Odakli-Sektorler-Icin-design-art-photo\" >Yarat\u0131c\u0131 ve Tasar\u0131m Odakl\u0131 Sekt\u00f6rler \u0130\u00e7in: .design, .art, .photo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Diger-Sektorlerden-Ornekler-xyz-online-live\" >Di\u011fer Sekt\u00f6rlerden \u00d6rnekler: .xyz, .online, .live<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Dogru-Sektorel-TLDyi-Secme-ve-Strateji-Gelistirme\" >Do\u011fru Sekt\u00f6rel TLD&#8217;yi Se\u00e7me ve Strateji Geli\u015ftirme<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Marka-Adiniz-ve-Sektorunuzle-Uyumlulugu-Degerlendirme\" >Marka Ad\u0131n\u0131z ve Sekt\u00f6r\u00fcn\u00fczle Uyumlulu\u011fu De\u011ferlendirme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Hedef-Kitlenizin-Beklentilerini-ve-Algisini-Goz-Onunde-Bulundurma\" >Hedef Kitlenizin Beklentilerini ve Alg\u0131s\u0131n\u0131 G\u00f6z \u00d6n\u00fcnde Bulundurma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Birden-Fazla-TLD-Tescil-Etmenin-Koruyucu-Rolu\" >Birden Fazla TLD Tescil Etmenin Koruyucu Rol\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Tescil-Oncesi-Kontrol-Edilmesi-Gerekenler\" >Tescil \u00d6ncesi Kontrol Edilmesi Gerekenler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Sektore-Ozel-TLD-Tescili-Icin-Neden-IHS-Telekomu-Tercih-Etmelisiniz\" >Sekt\u00f6re \u00d6zel TLD Tescili \u0130\u00e7in Neden \u0130HS Telekom&#8217;u Tercih Etmelisiniz?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Genis-TLD-Secenegi-ve-Uygun-Fiyat-Politikasi\" >Geni\u015f TLD Se\u00e7ene\u011fi ve Uygun Fiyat Politikas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Kolay-ve-Hizli-Tescil-Sureci\" >Kolay ve H\u0131zl\u0131 Tescil S\u00fcreci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#724-Uzman-Teknik-Destek-Hizmeti\" >7\/24 Uzman Teknik Destek Hizmeti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ihs.com.tr\/blog\/sektorunuze-ozel-tld-ler-dev-app-store-marka-kimliginizi-nasil-guclendirir\/#Guvenli-Alan-Adi-Yonetim-Paneli-ve-Ek-Hizmetler\" >G\u00fcvenli Alan Ad\u0131 Y\u00f6netim Paneli ve Ek Hizmetler<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sektore-Ozel-TLD-Kavrami-ve-Geleneksel-TLDlerden-Farki\"><\/span>Sekt\u00f6re \u00d6zel TLD Kavram\u0131 ve Geleneksel TLD&#8217;lerden Fark\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0130nternetin ilk y\u0131llar\u0131ndan bu yana dijital kimli\u011fimizin temel bir par\u00e7as\u0131 olan alan ad\u0131 uzant\u0131lar\u0131, \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor. Sekt\u00f6re \u00f6zel TLD&#8217;lerin y\u00fckseli\u015fi, markalar\u0131n kendilerini ifade etme bi\u00e7imlerini k\u00f6kten de\u011fi\u015ftirerek daha anlaml\u0131 ve hedefe y\u00f6nelik bir dijital varl\u0131k olu\u015fturmalar\u0131na imkan tan\u0131yor. Bu b\u00f6l\u00fcmde, TLD kavram\u0131n\u0131n temellerinden ba\u015flayarak sekt\u00f6re \u00f6zel uzant\u0131lar\u0131n getirdi\u011fi yenilikleri ve avantajlar\u0131 inceleyece\u011fiz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alan-Adi-Uzantisi-TLD-Nedir\"><\/span>Alan Ad\u0131 Uzant\u0131s\u0131 (TLD) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00dcst D\u00fczey Alan Ad\u0131 (Top-Level Domain &#8211; TLD), bir alan ad\u0131n\u0131n en sa\u011fdaki k\u0131sm\u0131d\u0131r; yani noktadan sonra gelen uzant\u0131d\u0131r. \u00d6rne\u011fin, &#8220;ihs.com.tr&#8221; adresindeki &#8220;.tr&#8221; ve &#8220;.com&#8221; birer TLD&#8217;dir. Bu uzant\u0131lar, internet \u00fczerindeki adresleri organize etmek ve kategorize etmek i\u00e7in \u0130nternet Tahsisli Say\u0131lar ve \u0130simler Kurumu (ICANN) taraf\u0131ndan y\u00f6netilen bir hiyerar\u015finin en \u00fcst katman\u0131n\u0131 olu\u015fturur. TLD&#8217;ler, web sitelerinin amac\u0131n\u0131, co\u011frafi konumunu veya ait oldu\u011fu organizasyon t\u00fcr\u00fcn\u00fc belirtmek gibi \u00f6nemli i\u015flevlere sahiptir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Geleneksel-TLDler-com-net-org-ve-Sinirliliklari\"><\/span>Geleneksel TLD&#8217;ler (.com, .net, .org) ve S\u0131n\u0131rl\u0131l\u0131klar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130nternetin ilk d\u00f6nemlerinde kullan\u0131ma sunulan .com (ticari), .net (a\u011f altyap\u0131lar\u0131) ve .org (organizasyonlar) gibi TLD&#8217;ler, &#8220;geleneksel&#8221; veya &#8220;eski&#8221; TLD&#8217;ler olarak kabul edilir. Zamanla bu ayr\u0131mlar b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ortadan kalkm\u0131\u015f ve \u00f6zellikle &#8220;.com&#8221; uzant\u0131s\u0131, neredeyse t\u00fcm web siteleri i\u00e7in standart haline gelmi\u015ftir. Ancak bu pop\u00fclerlik, \u00f6nemli bir s\u0131n\u0131rl\u0131l\u0131\u011f\u0131 da beraberinde getirdi: ak\u0131lda kal\u0131c\u0131 ve k\u0131sa &#8220;.com&#8221; <a href=\"https:\/\/www.ihs.com.tr\/domain\/alan-adi-domain-tescili.html\" target=\"_blank\">domain<\/a> adreslerini bulman\u0131n neredeyse imkans\u0131z hale gelmesi. Markalar, istedikleri alan adlar\u0131 dolu oldu\u011fu i\u00e7in genellikle daha uzun, karma\u015f\u0131k veya anlams\u0131z isimler se\u00e7mek zorunda kal\u0131yordu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yeni-Nesil-Genel-Ust-Duzey-Alan-Adlari-gTLD-ve-Yukselisi\"><\/span>Yeni Nesil Genel \u00dcst D\u00fczey Alan Adlar\u0131 (gTLD) ve Y\u00fckseli\u015fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Geleneksel TLD&#8217;lerin yaratt\u0131\u011f\u0131 bu k\u0131s\u0131tlamalar\u0131 a\u015fmak amac\u0131yla ICANN, 2012 y\u0131l\u0131nda yeni Genel \u00dcst D\u00fczey Alan Adlar\u0131 (gTLD&#8217;ler) program\u0131n\u0131 ba\u015flatt\u0131. Bu program, y\u00fczlerce yeni ve \u00e7e\u015fitli alan ad\u0131 uzant\u0131s\u0131n\u0131n internet d\u00fcnyas\u0131na kat\u0131lmas\u0131n\u0131 sa\u011flad\u0131. Bu yeni nesil uzant\u0131lar, &#8220;.guru&#8221;, &#8220;.online&#8221;, &#8220;.istanbul&#8221; gibi co\u011frafi veya &#8220;.photography&#8221;, &#8220;.marketing&#8221;, &#8220;.coffee&#8221; gibi sekt\u00f6rel ve ilgi alan\u0131na y\u00f6nelik se\u00e7enekler sundu. Bu geli\u015fme, alan ad\u0131 pazar\u0131nda bir devrim yaratarak markalara daha yarat\u0131c\u0131 ve a\u00e7\u0131klay\u0131c\u0131 kimlikler olu\u015fturma f\u0131rsat\u0131 verdi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sektore-Ozel-TLDlerin-Tanimlayici-Ozelligi\"><\/span>Sekt\u00f6re \u00d6zel TLD&#8217;lerin Tan\u0131mlay\u0131c\u0131 \u00d6zelli\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yeni gTLD&#8217;ler aras\u0131nda en dikkat \u00e7ekici kategori, sekt\u00f6re \u00f6zel olanlard\u0131r. &#8220;.tech&#8221;, &#8220;.store&#8221;, &#8220;.app&#8221;, &#8220;.dev&#8221; gibi uzant\u0131lar, bir web sitesinin faaliyet g\u00f6sterdi\u011fi alan\u0131 veya sundu\u011fu hizmeti an\u0131nda belli eder. Bu uzant\u0131lar\u0131n en b\u00fcy\u00fck tan\u0131mlay\u0131c\u0131 \u00f6zelli\u011fi, bir alan ad\u0131n\u0131 basit bir adresten \u00e7ok daha fazlas\u0131 haline getirmesidir. Sekt\u00f6re \u00f6zel bir TLD, markan\u0131n ne i\u015f yapt\u0131\u011f\u0131n\u0131 daha kullan\u0131c\u0131 web sitesini ziyaret etmeden \u00f6nce net bir \u015fekilde ortaya koyar. Bu durum, markan\u0131n konumland\u0131rmas\u0131n\u0131 g\u00fc\u00e7lendirir ve hedef kitlesiyle ilk andan itibaren do\u011fru bir ileti\u015fim kurmas\u0131n\u0131 sa\u011flar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sektore-Ozel-TLDlerin-Marka-Kimligine-Dogrudan-Etkileri\"><\/span>Sekt\u00f6re \u00d6zel TLD&#8217;lerin Marka Kimli\u011fine Do\u011frudan Etkileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do\u011fru se\u00e7ilmi\u015f bir sekt\u00f6rel TLD, sadece bir web adresi olman\u0131n \u00f6tesine ge\u00e7erek markan\u0131z\u0131n kimli\u011fini, de\u011ferini ve konumland\u0131rmas\u0131n\u0131 do\u011frudan etkileyen g\u00fc\u00e7l\u00fc bir pazarlama arac\u0131na d\u00f6n\u00fc\u015f\u00fcr. Kullan\u0131c\u0131lar\u0131n zihninde markan\u0131zla ilgili ilk izlenimi olu\u015fturan bu uzant\u0131lar, g\u00fcvenilirlikten ak\u0131lda kal\u0131c\u0131l\u0131\u011fa kadar bir\u00e7ok alanda somut avantajlar sunar. Bu b\u00f6l\u00fcmde, sekt\u00f6re \u00f6zel TLD&#8217;lerin marka kimli\u011finizi nas\u0131l \u015fekillendirdi\u011fini ve g\u00fc\u00e7lendirdi\u011fini detayl\u0131ca ele alaca\u011f\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Akilda-Kalicilik-ve-Anlamli-Marka-Isimleri-Yaratma\"><\/span>Ak\u0131lda Kal\u0131c\u0131l\u0131k ve Anlaml\u0131 Marka \u0130simleri Yaratma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Geleneksel &#8220;.com&#8221; uzant\u0131s\u0131nda ideal marka ad\u0131n\u0131z\u0131 bulmak art\u0131k neredeyse bir hayal. Markalar genellikle isimlerine ekler yapmak, tireler kullanmak veya anlams\u0131z kelimeler t\u00fcretmek zorunda kal\u0131r. Sekt\u00f6re \u00f6zel TLD&#8217;ler bu sorunu ortadan kald\u0131r\u0131r. \u00d6rne\u011fin, &#8220;studiomila.design&#8221; gibi bir alan ad\u0131, hem k\u0131sa, hem net hem de son derece ak\u0131lda kal\u0131c\u0131d\u0131r. Marka ad\u0131 ile uzant\u0131n\u0131n birle\u015fimi, anlaml\u0131 bir b\u00fct\u00fcn olu\u015fturarak t\u00fcketicinin zihninde kolayca yer eder ve hat\u0131rlanmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guvenilirlik-ve-Sektorel-Otorite-Algisi-Olusturma\"><\/span>G\u00fcvenilirlik ve Sekt\u00f6rel Otorite Alg\u0131s\u0131 Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir alan ad\u0131 uzant\u0131s\u0131, bilin\u00e7alt\u0131nda g\u00fcven ve otorite sinyalleri g\u00f6nderebilir. \u00d6rne\u011fin, bir geli\u015ftirici portfolyosunun &#8220;.dev&#8221; veya bir mobil uygulaman\u0131n tan\u0131t\u0131m sitesinin &#8220;.app&#8221; ile bitmesi, o markan\u0131n ilgili alanda uzman ve ciddi bir oyuncu oldu\u011fu alg\u0131s\u0131n\u0131 yarat\u0131r. Kullan\u0131c\u0131lar, sekt\u00f6re \u00f6zel TLD&#8217;leri g\u00f6rd\u00fcklerinde, kar\u015f\u0131lar\u0131ndaki web sitesinin arad\u0131klar\u0131 konuyla do\u011frudan ilgili ve o alanda profesyonel bir kaynak oldu\u011funa daha kolay ikna olurlar. Bu durum, markan\u0131n sekt\u00f6rdeki otoritesini ve g\u00fcvenilirli\u011fini en ba\u015f\u0131ndan peki\u015ftirir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hedef-Kitleyle-Aninda-Baglanti-Kurma\"><\/span>Hedef Kitleyle An\u0131nda Ba\u011flant\u0131 Kurma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sekt\u00f6re \u00f6zel bir TLD, hedef kitlenizle an\u0131nda ve do\u011frudan bir ba\u011f kurar. Bir kullan\u0131c\u0131, arama motoru sonu\u00e7lar\u0131nda veya bir sosyal medya payla\u015f\u0131m\u0131nda &#8220;eniyitarifler.online&#8221; gibi bir adres g\u00f6rd\u00fc\u011f\u00fcnde, sitenin i\u00e7eri\u011fi hakk\u0131nda an\u0131nda bir fikre sahip olur. Bu netlik, kullan\u0131c\u0131n\u0131n beklentilerini do\u011fru bir \u015fekilde y\u00f6netir ve arad\u0131\u011f\u0131 bilgiye ula\u015fabilece\u011fi hissini verir. Marka, hedef kitlesine daha ilk temas an\u0131nda &#8220;Ben tam olarak arad\u0131\u011f\u0131n \u015feyim&#8221; mesaj\u0131n\u0131 etkili bir \u015fekilde iletmi\u015f olur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pazarlama-ve-Iletisim-Stratejilerinde-Kolaylik\"><\/span>Pazarlama ve \u0130leti\u015fim Stratejilerinde Kolayl\u0131k<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>K\u0131sa, net ve anlaml\u0131 alan adlar\u0131, pazarlama materyallerinde b\u00fcy\u00fck kolayl\u0131k sa\u011flar. Kartvizitlerde, bro\u015f\u00fcrlerde, radyo veya televizyon reklamlar\u0131nda &#8220;gurmeburger.shop&#8221; gibi bir alan ad\u0131n\u0131 s\u00f6ylemek ve ak\u0131lda tutmak, &#8220;gurmeburgershopistanbul.com&#8221; gibi uzun bir adresten \u00e7ok daha etkilidir. Ayr\u0131ca, bu t\u00fcr alan adlar\u0131, pazarlama kampanyalar\u0131nda ve sloganlarda yarat\u0131c\u0131 bir \u015fekilde kullan\u0131labilir. Alan ad\u0131n\u0131z, markan\u0131z\u0131n bir par\u00e7as\u0131 haline gelerek t\u00fcm ileti\u015fim stratejilerinizde tutarl\u0131 ve g\u00fc\u00e7l\u00fc bir mesaj sunman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO-ve-Dijital-Pazarlama-Acisindan-Sektore-Ozel-TLDlerin-Avantajlari\"><\/span>SEO ve Dijital Pazarlama A\u00e7\u0131s\u0131ndan Sekt\u00f6re \u00d6zel TLD&#8217;lerin Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sekt\u00f6re \u00f6zel TLD&#8217;lerin faydalar\u0131 sadece marka kimli\u011fiyle s\u0131n\u0131rl\u0131 de\u011fildir; ayn\u0131 zamanda Arama Motoru Optimizasyonu (SEO) ve dijital pazarlama stratejilerinde de \u00f6nemli avantajlar sunar. Do\u011frudan bir s\u0131ralama fakt\u00f6r\u00fc olmasalar da, kullan\u0131c\u0131 davran\u0131\u015flar\u0131 \u00fczerindeki dolayl\u0131 etkileri sayesinde dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc ve kampanya performans\u0131n\u0131z\u0131 art\u0131rabilirler. Bu b\u00f6l\u00fcmde, bu TLD&#8217;lerin SEO ve dijital pazarlamaya olan potansiyel katk\u0131lar\u0131n\u0131 inceleyece\u011fiz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Arama-Motoru-Siralamalarina-Potansiyel-Etkisi\"><\/span>Arama Motoru S\u0131ralamalar\u0131na Potansiyel Etkisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google, yeni nesil gTLD&#8217;lerin geleneksel TLD&#8217;lere g\u00f6re do\u011frudan bir s\u0131ralama avantaj\u0131na sahip olmad\u0131\u011f\u0131n\u0131 belirtmi\u015ftir. Ancak SEO, sadece teknik fakt\u00f6rlerden ibaret de\u011fildir. Sekt\u00f6re \u00f6zel bir TLD, alan ad\u0131n\u0131zdaki anahtar kelimeyle birle\u015fti\u011finde, arama sonu\u00e7lar\u0131nda daha alakal\u0131 ve dikkat \u00e7ekici g\u00f6r\u00fcnebilir. \u00d6rne\u011fin, &#8220;\u0130stanbul avukat&#8221; aramas\u0131 yapan bir kullan\u0131c\u0131 i\u00e7in &#8220;demir.law&#8221; uzant\u0131l\u0131 bir site, &#8220;demirhukuk.com&#8221; uzant\u0131l\u0131 bir siteden daha spesifik ve g\u00fcvenilir g\u00f6r\u00fcnebilir. Bu durum, dolayl\u0131 yoldan kullan\u0131c\u0131lar\u0131n sitenizi tercih etme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tiklama-Oranlarini-CTR-Artirmadaki-Rolu\"><\/span>T\u0131klama Oranlar\u0131n\u0131 (CTR) Art\u0131rmadaki Rol\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sekt\u00f6re \u00f6zel TLD&#8217;lerin en somut SEO faydalar\u0131ndan biri, arama motoru sonu\u00e7 sayfalar\u0131ndaki (SERP) T\u0131klama Oran\u0131n\u0131 (CTR) art\u0131rma potansiyelidir. Alan ad\u0131 uzant\u0131n\u0131z, kullan\u0131c\u0131lara sitenizin i\u00e7eri\u011fi hakk\u0131nda an\u0131nda bir ipucu verir. Bu netlik, kullan\u0131c\u0131lar\u0131n arama amac\u0131na uygun bir sonu\u00e7la kar\u015f\u0131la\u015ft\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcnmelerini sa\u011flar ve t\u0131klama olas\u0131l\u0131klar\u0131n\u0131 y\u00fckseltir. Daha y\u00fcksek bir CTR, arama motorlar\u0131na sayfan\u0131z\u0131n o arama sorgusu i\u00e7in de\u011ferli bir kaynak oldu\u011fu sinyalini g\u00f6nderir ve bu da zamanla s\u0131ralamalar\u0131n\u0131z\u0131 olumlu y\u00f6nde etkileyebilir.<\/p>\n<div class=\"karsilastirma\">\n<table>\n<caption>Geleneksel ve Sekt\u00f6rel TLD&#8217;nin Arama Sonu\u00e7lar\u0131ndaki Etkisi<\/caption>\n<thead>\n<tr>\n<th>\u00d6zellik<\/th>\n<th>Geleneksel TLD \u00d6rne\u011fi (tasarimharikalari.net)<\/th>\n<th>Sekt\u00f6rel TLD \u00d6rne\u011fi (harika.design)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Alaka D\u00fczeyi<\/strong><\/td>\n<td>Kullan\u0131c\u0131, sitenin i\u00e7eri\u011fini anlamak i\u00e7in ba\u015fl\u0131\u011f\u0131 ve a\u00e7\u0131klamay\u0131 okumak zorundad\u0131r.<\/td>\n<td>&#8220;.design&#8221; uzant\u0131s\u0131, sitenin tasar\u0131m odakl\u0131 oldu\u011funu an\u0131nda belli eder.<\/td>\n<\/tr>\n<tr>\n<td><strong>Ak\u0131lda Kal\u0131c\u0131l\u0131k<\/strong><\/td>\n<td>Daha uzun ve genel oldu\u011fu i\u00e7in hat\u0131rlanmas\u0131 zor olabilir.<\/td>\n<td>K\u0131sa, net ve anlaml\u0131 oldu\u011fu i\u00e7in ak\u0131lda kalmas\u0131 daha kolayd\u0131r.<\/td>\n<\/tr>\n<tr>\n<td><strong>T\u0131klama Potansiyeli (CTR)<\/strong><\/td>\n<td>Standart ve daha az dikkat \u00e7ekici.<\/td>\n<td>Daha spesifik ve g\u00fcvenilir g\u00f6r\u00fcnd\u00fc\u011f\u00fc i\u00e7in t\u0131klama olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/td>\n<\/tr>\n<tr>\n<td><strong>Marka \u0130maj\u0131<\/strong><\/td>\n<td>Genel bir imaj sunar.<\/td>\n<td>Modern, yenilik\u00e7i ve sekt\u00f6re hakim bir imaj \u00e7izer.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Daha-Odakli-ve-Etkili-Reklam-Kampanyalari-Olusturma\"><\/span>Daha Odakl\u0131 ve Etkili Reklam Kampanyalar\u0131 Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dijital reklamc\u0131l\u0131kta, \u00f6zellikle Google Ads gibi platformlarda, reklam metni ile a\u00e7\u0131l\u0131\u015f sayfas\u0131 (landing page) aras\u0131ndaki uyum kritik \u00f6neme sahiptir. &#8220;bisiklet.store&#8221; gibi bir alan ad\u0131na sahip bir <a href=\"https:\/\/www.ihs.com.tr\/blog\/landing-page-nedir\/\" target=\"_blank\">landing page<\/a>, bisiklet sat\u0131\u015f\u0131 \u00fczerine odaklanm\u0131\u015f reklam kampanyalar\u0131 i\u00e7in m\u00fckemmel bir hedeftir. Bu uyum, reklam kalite puan\u0131n\u0131 art\u0131rabilir, bu da daha d\u00fc\u015f\u00fck t\u0131klama ba\u015f\u0131 maliyet (CPC) ve daha iyi reklam konumlar\u0131 anlam\u0131na gelir. Kullan\u0131c\u0131lar, reklama t\u0131klad\u0131klar\u0131nda tam olarak bekledikleri yere geldiklerini g\u00f6rd\u00fcklerinde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 da artar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alan-Adi-Kisaligi-ve-Sosyal-Medya-Paylasimlarindaki-Etkisi\"><\/span>Alan Ad\u0131 K\u0131sal\u0131\u011f\u0131 ve Sosyal Medya Payla\u015f\u0131mlar\u0131ndaki Etkisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sekt\u00f6re \u00f6zel TLD&#8217;ler, genellikle daha k\u0131sa ve ak\u0131lda kal\u0131c\u0131 alan adlar\u0131 olu\u015fturma imkan\u0131 sunar. Bu, \u00f6zellikle Twitter gibi karakter s\u0131n\u0131r\u0131 olan veya g\u00f6rsel esteti\u011fin \u00f6nemli oldu\u011fu Instagram gibi sosyal medya platformlar\u0131nda b\u00fcy\u00fck bir avantajd\u0131r. K\u0131sa ve anlaml\u0131 bir URL, payla\u015f\u0131mlarda daha temiz g\u00f6r\u00fcn\u00fcr, daha az yer kaplar ve kullan\u0131c\u0131lar\u0131n linke t\u0131klama iste\u011fini art\u0131r\u0131r. &#8220;foto.gallery&#8221; gibi bir adres, hem profesyonel durur hem de kolayca payla\u015f\u0131labilir, bu da sosyal medya etkile\u015fiminizi olumlu etkiler.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Populer-Sektorel-TLDler-ve-Kullanim-Alanlari\"><\/span>Pop\u00fcler Sekt\u00f6rel TLD&#8217;ler ve Kullan\u0131m Alanlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yeni nesil gTLD&#8217;lerin yayg\u0131nla\u015fmas\u0131yla birlikte, her sekt\u00f6r\u00fcn kendine \u00f6zg\u00fc ihtiya\u00e7lar\u0131na cevap veren y\u00fczlerce alan ad\u0131 uzant\u0131s\u0131 ortaya \u00e7\u0131kt\u0131. Bu uzant\u0131lar, markalar\u0131n dijital kimliklerini daha spesifik ve amaca y\u00f6nelik bir \u015fekilde olu\u015fturmalar\u0131na olanak tan\u0131yor. Bu b\u00f6l\u00fcmde, farkl\u0131 sekt\u00f6rlerde \u00f6ne \u00e7\u0131kan en pop\u00fcler TLD&#8217;leri ve bu uzant\u0131lar\u0131n hangi ama\u00e7larla kullan\u0131ld\u0131\u011f\u0131n\u0131 inceleyece\u011fiz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Teknoloji-ve-Yazilim-Dunyasi-Icin-dev-app-tech-io\"><\/span>Teknoloji ve Yaz\u0131l\u0131m D\u00fcnyas\u0131 \u0130\u00e7in: .dev, .app, .tech, .io<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Teknoloji sekt\u00f6r\u00fc, yeni TLD&#8217;leri en h\u0131zl\u0131 benimseyen alanlardan biridir. Bu alandaki pop\u00fcler uzant\u0131lar \u015funlard\u0131r:<\/p>\n<ul>\n<li><strong>.dev:<\/strong> \u00d6zellikle yaz\u0131l\u0131m geli\u015ftiricileri, programc\u0131lar ve teknoloji bloglar\u0131 i\u00e7in idealdir. Ki\u015fisel portfolyolar, a\u00e7\u0131k kaynak projeleri ve geli\u015ftirici topluluklar\u0131 i\u00e7in kullan\u0131l\u0131r.<\/li>\n<li><strong>.app:<\/strong> Mobil veya web uygulamalar\u0131n\u0131n tan\u0131t\u0131m ve indirme siteleri i\u00e7in m\u00fckemmel bir se\u00e7imdir. Kullan\u0131c\u0131lara do\u011frudan bir &#8220;uygulama&#8221; sitesine geldiklerini belirtir.<\/li>\n<li><strong>.tech:<\/strong> Teknoloji \u015firketleri, start-up&#8217;lar, teknoloji haber siteleri ve elektronik \u00fcr\u00fcn incelemeleri yapan platformlar i\u00e7in geni\u015f bir kullan\u0131m alan\u0131na sahiptir.<\/li>\n<li><strong>.io:<\/strong> Asl\u0131nda Britanya Hint Okyanusu Topraklar\u0131&#8217;n\u0131n \u00fclke kodu uzant\u0131s\u0131 olmas\u0131na ra\u011fmen, teknoloji d\u00fcnyas\u0131nda &#8220;Input\/Output&#8221; (Girdi\/\u00c7\u0131kt\u0131) terimini \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 i\u00e7in start-up&#8217;lar ve SaaS (Hizmet Olarak Yaz\u0131l\u0131m) \u015firketleri taraf\u0131ndan yo\u011fun olarak benimsenmi\u015ftir.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"E-ticaret-ve-Perakende-Sektoru-Icin-store-shop-shopping\"><\/span>E-ticaret ve Perakende Sekt\u00f6r\u00fc \u0130\u00e7in: .store, .shop, .shopping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Online sat\u0131\u015f yapan i\u015fletmeler i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f TLD&#8217;ler, m\u00fc\u015fterilere do\u011frudan bir al\u0131\u015fveri\u015f sitesine geldikleri mesaj\u0131n\u0131 verir:<\/p>\n<ul>\n<li><strong>.store:<\/strong> Fiziksel veya online ma\u011fazalar i\u00e7in en pop\u00fcler ve genel ge\u00e7er uzant\u0131lardan biridir. Marka ad\u0131yla birle\u015fti\u011finde (&#8220;ayakkabi.store&#8221;) net bir mesaj verir.<\/li>\n<li><strong>.shop:<\/strong> &#8220;.store&#8221; uzant\u0131s\u0131na benzer \u015fekilde, perakende sat\u0131\u015f yapan her t\u00fcrl\u00fc e-ticaret sitesi i\u00e7in uygundur. Uluslararas\u0131 alanda &#8220;d\u00fckkan&#8221; anlam\u0131na gelmesiyle geni\u015f bir kitleye hitap eder.<\/li>\n<li><strong>.shopping:<\/strong> Daha genel bir al\u0131\u015fveri\u015f deneyimi sunan, birden fazla markan\u0131n \u00fcr\u00fcnlerini bar\u0131nd\u0131ran pazar yerleri, al\u0131\u015fveri\u015f bloglar\u0131 veya fiyat kar\u015f\u0131la\u015ft\u0131rma siteleri i\u00e7in idealdir.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Yaratici-ve-Tasarim-Odakli-Sektorler-Icin-design-art-photo\"><\/span>Yarat\u0131c\u0131 ve Tasar\u0131m Odakl\u0131 Sekt\u00f6rler \u0130\u00e7in: .design, .art, .photo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>G\u00f6rsel ve yarat\u0131c\u0131 end\u00fcstrilerde faaliyet g\u00f6steren profesyoneller ve ajanslar i\u00e7in portfolyolar\u0131n\u0131 ve hizmetlerini sergilemek \u00fczere harika TLD se\u00e7enekleri mevcuttur:<\/p>\n<ul>\n<li><strong>.design:<\/strong> Grafik tasar\u0131mc\u0131lar, web tasar\u0131mc\u0131lar\u0131, i\u00e7 mimarlar ve tasar\u0131m ajanslar\u0131 i\u00e7in m\u00fckemmel bir uzant\u0131d\u0131r. Sekt\u00f6rel uzmanl\u0131\u011f\u0131 vurgular.<\/li>\n<li><strong>.art:<\/strong> Sanat\u00e7\u0131lar, galeriler, sanat koleksiyonerleri ve sanat bloglar\u0131 i\u00e7in idealdir. Dijital sanat sergileri ve sanat\u00e7\u0131 portfolyolar\u0131 i\u00e7in kullan\u0131l\u0131r.<\/li>\n<li><strong>.photo:<\/strong> Foto\u011fraf\u00e7\u0131lar, foto\u011fraf st\u00fcdyolar\u0131 ve stok foto\u011fraf siteleri i\u00e7in tasarlanm\u0131\u015ft\u0131r. Bir foto\u011fraf\u00e7\u0131n\u0131n profesyonel kimli\u011fini an\u0131nda yans\u0131t\u0131r.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Diger-Sektorlerden-Ornekler-xyz-online-live\"><\/span>Di\u011fer Sekt\u00f6rlerden \u00d6rnekler: .xyz, .online, .live<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yukar\u0131daki kategorilere ek olarak, daha genel ama\u00e7l\u0131 ancak yine de modern ve dikkat \u00e7ekici bir\u00e7ok yeni gTLD bulunmaktad\u0131r:<\/p>\n<ul>\n<li><strong>.xyz:<\/strong> Her t\u00fcrl\u00fc proje ve web sitesi i\u00e7in kullan\u0131labilen, ak\u0131lda kal\u0131c\u0131 ve jenerik bir uzant\u0131d\u0131r. \u00d6zellikle yenilik\u00e7i ve s\u0131rad\u0131\u015f\u0131 projelere hitap eder. Google&#8217;\u0131n ana \u015firketi Alphabet&#8217;in (abc.xyz) bu uzant\u0131y\u0131 kullanmas\u0131 pop\u00fclerli\u011fini art\u0131rm\u0131\u015ft\u0131r.<\/li>\n<li><strong>.online:<\/strong> \u0130\u015fletmenizin veya hizmetinizin \u00e7evrimi\u00e7i oldu\u011funu vurgulamak i\u00e7in kullan\u0131l\u0131r. &#8220;.com&#8221;a modern bir alternatif olarak konumland\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><strong>.live:<\/strong> Canl\u0131 yay\u0131n platformlar\u0131, etkinlik siteleri, haber portallar\u0131 ve s\u00fcrekli g\u00fcncellenen i\u00e7erik sunan web siteleri i\u00e7in m\u00fckemmeldir. Dinamik ve anl\u0131k bir i\u00e7erik sundu\u011fu mesaj\u0131n\u0131 verir.<\/li>\n<\/ul>\n<div class=\"karsilastirma\">\n<table>\n<caption>Pop\u00fcler Sekt\u00f6rel TLD&#8217;ler ve \u0130deal Kullan\u0131c\u0131 Profilleri<\/caption>\n<thead>\n<tr>\n<th>TLD Uzant\u0131s\u0131<\/th>\n<th>Hedef Sekt\u00f6r<\/th>\n<th>\u0130deal Kullan\u0131c\u0131 Profili<\/th>\n<th>\u00d6rnek Kullan\u0131m<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>.dev<\/strong><\/td>\n<td>Teknoloji \/ Yaz\u0131l\u0131m<\/td>\n<td>Yaz\u0131l\u0131m Geli\u015ftiricileri, Programc\u0131lar<\/td>\n<td>portfolio.dev<\/td>\n<\/tr>\n<tr>\n<td><strong>.store<\/strong><\/td>\n<td>E-ticaret<\/td>\n<td>Online Ma\u011fazalar, Perakendeciler<\/td>\n<td>organikgida.store<\/td>\n<\/tr>\n<tr>\n<td><strong>.design<\/strong><\/td>\n<td>Tasar\u0131m \/ Yarat\u0131c\u0131l\u0131k<\/td>\n<td>Grafik Tasar\u0131mc\u0131lar, Ajanslar<\/td>\n<td>ajans.design<\/td>\n<\/tr>\n<tr>\n<td><strong>.app<\/strong><\/td>\n<td>Teknoloji \/ Mobil<\/td>\n<td>Mobil Uygulama Geli\u015ftiricileri<\/td>\n<td>fitness.app<\/td>\n<\/tr>\n<tr>\n<td><strong>.tech<\/strong><\/td>\n<td>Teknoloji<\/td>\n<td>Teknoloji Start-up&#8217;lar\u0131, Haber Siteleri<\/td>\n<td>yeninesil.tech<\/td>\n<\/tr>\n<tr>\n<td><strong>.live<\/strong><\/td>\n<td>Medya \/ Etkinlik<\/td>\n<td>Canl\u0131 Yay\u0131n Yapanlar, Etkinlik Organizat\u00f6rleri<\/td>\n<td>konser.live<\/td>\n<\/tr>\n<tr>\n<td><strong>.photo<\/strong><\/td>\n<td>Yarat\u0131c\u0131l\u0131k \/ Foto\u011fraf\u00e7\u0131l\u0131k<\/td>\n<td>Profesyonel Foto\u011fraf\u00e7\u0131lar<\/td>\n<td>dugun.photo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dogru-Sektorel-TLDyi-Secme-ve-Strateji-Gelistirme\"><\/span>Do\u011fru Sekt\u00f6rel TLD&#8217;yi Se\u00e7me ve Strateji Geli\u015ftirme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sekt\u00f6re \u00f6zel TLD&#8217;lerin sundu\u011fu zengin se\u00e7enekler aras\u0131ndan do\u011fru olan\u0131 bulmak, markan\u0131z\u0131n dijital stratejisinin temel bir ad\u0131m\u0131d\u0131r. Bu se\u00e7im, sadece bir alan ad\u0131 kaydetmekten daha fazlas\u0131n\u0131 ifade eder; markan\u0131z\u0131n gelecekteki konumland\u0131rmas\u0131n\u0131, hedef kitlenizle ileti\u015fimini ve dijital varl\u0131\u011f\u0131n\u0131n b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc etkiler. Ba\u015far\u0131l\u0131 bir se\u00e7im yapmak i\u00e7in dikkatli bir de\u011ferlendirme ve stratejik bir yakla\u015f\u0131m gerekir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marka-Adiniz-ve-Sektorunuzle-Uyumlulugu-Degerlendirme\"><\/span>Marka Ad\u0131n\u0131z ve Sekt\u00f6r\u00fcn\u00fczle Uyumlulu\u011fu De\u011ferlendirme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130lk ad\u0131m, se\u00e7ece\u011finiz TLD&#8217;nin marka ad\u0131n\u0131z ve faaliyet g\u00f6sterdi\u011finiz sekt\u00f6r ile ne kadar uyumlu oldu\u011funu analiz etmektir. TLD, markan\u0131z\u0131n yapt\u0131\u011f\u0131 i\u015fi net bir \u015fekilde yans\u0131tmal\u0131 ve kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na yol a\u00e7mamal\u0131d\u0131r. \u00d6rne\u011fin, bir finansal dan\u0131\u015fmanl\u0131k \u015firketi i\u00e7in &#8220;.money&#8221; veya &#8220;.finance&#8221; mant\u0131kl\u0131yken, &#8220;.tech&#8221; uzant\u0131s\u0131 anlams\u0131z olacakt\u0131r. Alan ad\u0131n\u0131z\u0131n uzant\u0131s\u0131yla birlikte okundu\u011funda kula\u011fa do\u011fal ve anlaml\u0131 gelmesine \u00f6zen g\u00f6sterin. &#8220;super.market&#8221; gibi yarat\u0131c\u0131 birle\u015fimler ak\u0131lda kal\u0131c\u0131 olabilirken, &#8220;bilgisayar.fish&#8221; gibi uyumsuz se\u00e7imler markan\u0131za zarar verebilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hedef-Kitlenizin-Beklentilerini-ve-Algisini-Goz-Onunde-Bulundurma\"><\/span>Hedef Kitlenizin Beklentilerini ve Alg\u0131s\u0131n\u0131 G\u00f6z \u00d6n\u00fcnde Bulundurma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hedef kitlenizin teknolojiye ne kadar yatk\u0131n oldu\u011fu ve yeni nesil TLD&#8217;lere kar\u015f\u0131 alg\u0131s\u0131 da \u00f6nemli bir fakt\u00f6rd\u00fcr. Gen\u00e7 ve teknoloji odakl\u0131 bir kitleye hitap ediyorsan\u0131z, &#8220;.io&#8221;, &#8220;.app&#8221; veya &#8220;.dev&#8221; gibi modern uzant\u0131lar yenilik\u00e7i imaj\u0131n\u0131z\u0131 g\u00fc\u00e7lendirecektir. Ancak, daha geleneksel veya ya\u015f\u00e7a b\u00fcy\u00fck bir kitleye hizmet veriyorsan\u0131z, bu kitle &#8220;.com&#8221; d\u0131\u015f\u0131ndaki uzant\u0131lara \u015f\u00fcpheyle yakla\u015fabilir. Bu durumda, ana marka kimli\u011finiz i\u00e7in &#8220;.com&#8221; uzant\u0131s\u0131n\u0131 koruyup, \u00f6zel kampanyalar veya bloglar i\u00e7in sekt\u00f6rel TLD&#8217;leri kullanmak gibi hibrit bir strateji izleyebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Birden-Fazla-TLD-Tescil-Etmenin-Koruyucu-Rolu\"><\/span>Birden Fazla TLD Tescil Etmenin Koruyucu Rol\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marka korumas\u0131, dijital d\u00fcnyada hayati \u00f6neme sahiptir. K\u00f6t\u00fc niyetli ki\u015filerin veya rakiplerin, marka ad\u0131n\u0131z\u0131 farkl\u0131 TLD&#8217;lerle tescil ederek itibar\u0131n\u0131za zarar vermesini veya trafi\u011finizi \u00e7almas\u0131n\u0131 \u00f6nlemek i\u00e7in stratejik bir yakla\u015f\u0131m benimsemelisiniz. En yayg\u0131n strateji, markan\u0131z\u0131n &#8220;.com&#8221; uzant\u0131s\u0131n\u0131 ve faaliyet g\u00f6sterdi\u011finiz alandaki en alakal\u0131 sekt\u00f6rel TLD&#8217;yi birlikte tescil etmektir. \u00d6rne\u011fin, bir e-ticaret siteniz varsa hem &#8220;markaadi.com&#8221; hem de &#8220;markaadi.store&#8221; adreslerini alarak t\u00fcm trafi\u011fi ana sitenize y\u00f6nlendirebilir ve markan\u0131z\u0131 g\u00fcvence alt\u0131na alabilirsiniz. Bu, ayn\u0131 zamanda <a href=\"https:\/\/www.ihs.com.tr\/blog\/alan-adi-transferi-nedir\/\" target=\"_blank\">alan ad\u0131 transferi<\/a> risklerini de azalt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tescil-Oncesi-Kontrol-Edilmesi-Gerekenler\"><\/span>Tescil \u00d6ncesi Kontrol Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hayalinizdeki sekt\u00f6rel alan ad\u0131n\u0131 tescil etmeden \u00f6nce son bir kontrol yapmak kritik \u00f6neme sahiptir. \u00d6ncelikle, se\u00e7ti\u011finiz alan ad\u0131n\u0131n ba\u015fka bir markan\u0131n tescilli markas\u0131n\u0131 ihlal etmedi\u011finden emin olun. Aksi takdirde, ileride yasal sorunlarla kar\u015f\u0131la\u015fabilirsiniz. \u0130kinci olarak, alan ad\u0131n\u0131n ge\u00e7mi\u015fini kontrol edin. Daha \u00f6nce kullan\u0131lm\u0131\u015f ve spam veya k\u00f6t\u00fc ama\u00e7l\u0131 faaliyetler i\u00e7in kullan\u0131lm\u0131\u015f bir alan ad\u0131 (expired domain), SEO performans\u0131n\u0131z\u0131 olumsuz etkileyebilir. <a href=\"https:\/\/www.ihs.com.tr\/domain\/whois-domain-sorgulama.html\" target=\"_blank\">Whois domain sorgulama<\/a> ara\u00e7lar\u0131 ve \u00e7e\u015fitli SEO platformlar\u0131 ile alan ad\u0131n\u0131n ge\u00e7mi\u015fini ve daha \u00f6nce herhangi bir arama motoru cezas\u0131 al\u0131p almad\u0131\u011f\u0131n\u0131 kontrol edebilirsiniz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sektore-Ozel-TLD-Tescili-Icin-Neden-IHS-Telekomu-Tercih-Etmelisiniz\"><\/span>Sekt\u00f6re \u00d6zel TLD Tescili \u0130\u00e7in Neden \u0130HS Telekom&#8217;u Tercih Etmelisiniz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do\u011fru sekt\u00f6rel TLD&#8217;yi se\u00e7me stratejinizi belirledikten sonra, bu dijital kimli\u011fi hayata ge\u00e7irecek g\u00fcvenilir bir orta\u011fa ihtiyac\u0131n\u0131z vard\u0131r. \u0130HS Telekom, y\u0131llar\u0131n deneyimi, geni\u015f hizmet yelpazesi ve m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131yla alan ad\u0131 tescil s\u00fcrecinde yan\u0131n\u0131zdad\u0131r. Markan\u0131z\u0131n potansiyelini en \u00fcst d\u00fczeye \u00e7\u0131karacak TLD&#8217;leri kaydetmek i\u00e7in \u0130HS Telekom&#8217;u tercih etmeniz i\u00e7in bir\u00e7ok ge\u00e7erli neden bulunmaktad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Genis-TLD-Secenegi-ve-Uygun-Fiyat-Politikasi\"><\/span>Geni\u015f TLD Se\u00e7ene\u011fi ve Uygun Fiyat Politikas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130HS Telekom, geleneksel uzant\u0131lardan en yeni ve pop\u00fcler sekt\u00f6rel gTLD&#8217;lere kadar y\u00fczlerce alan ad\u0131 uzant\u0131s\u0131 se\u00e7ene\u011fi sunar. Arad\u0131\u011f\u0131n\u0131z ister &#8220;.tech&#8221;, &#8220;.store&#8221;, &#8220;.design&#8221; olsun, isterse daha ni\u015f bir uzant\u0131 olsun, geni\u015f portf\u00f6y\u00fcm\u00fczde markan\u0131z i\u00e7in en uygun se\u00e7ene\u011fi bulabilirsiniz. Rekabet\u00e7i ve \u015feffaf <a href=\"https:\/\/www.ihs.com.tr\/domain\/domain-fiyatlari.html\" target=\"_blank\">domain fiyatlar\u0131<\/a> politikam\u0131z sayesinde, b\u00fct\u00e7enizi zorlamadan marka koruma stratejiniz dahilinde birden fazla TLD&#8217;yi kolayca tescil edebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kolay-ve-Hizli-Tescil-Sureci\"><\/span>Kolay ve H\u0131zl\u0131 Tescil S\u00fcreci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Zaman\u0131n de\u011ferli oldu\u011funun fark\u0131nday\u0131z. \u0130HS Telekom&#8217;un kullan\u0131c\u0131 dostu aray\u00fcz\u00fc sayesinde, akl\u0131n\u0131zdaki alan ad\u0131n\u0131 saniyeler i\u00e7inde sorgulayabilir ve sadece birka\u00e7 basit ad\u0131mda tescil i\u015flemini tamamlayabilirsiniz. Karma\u015f\u0131k prosed\u00fcrler veya uzun bekleme s\u00fcreleri olmadan, yeni dijital kimli\u011finize an\u0131nda sahip olabilirsiniz. S\u00fcre\u00e7 boyunca her \u015feyin net ve anla\u015f\u0131l\u0131r olmas\u0131 i\u00e7in tasarlanan sistemimiz, teknik bilgisi olmayan kullan\u0131c\u0131lar\u0131n bile rahatl\u0131kla i\u015flem yapabilmesini sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"724-Uzman-Teknik-Destek-Hizmeti\"><\/span>7\/24 Uzman Teknik Destek Hizmeti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alan ad\u0131 tescili ve y\u00f6netimi s\u0131ras\u0131nda akl\u0131n\u0131za tak\u0131lan her t\u00fcrl\u00fc soru veya kar\u015f\u0131la\u015fabilece\u011finiz olas\u0131 sorunlar i\u00e7in uzman teknik destek ekibimiz 7 g\u00fcn 24 saat hizmetinizdedir. DNS ayarlar\u0131ndan e-posta yap\u0131land\u0131rmas\u0131na, y\u00f6nlendirmelerden transfer i\u015flemlerine kadar her konuda size yard\u0131mc\u0131 olmaya haz\u0131r\u0131z. Telefon, e-posta veya canl\u0131 destek \u00fczerinden ula\u015fabilece\u011finiz ekibimiz, sorunlar\u0131n\u0131za h\u0131zl\u0131 ve etkili \u00e7\u00f6z\u00fcmler sunarak i\u015flerinizin aksamamas\u0131n\u0131 sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guvenli-Alan-Adi-Yonetim-Paneli-ve-Ek-Hizmetler\"><\/span>G\u00fcvenli Alan Ad\u0131 Y\u00f6netim Paneli ve Ek Hizmetler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tescil etti\u011finiz t\u00fcm alan adlar\u0131n\u0131 tek bir yerden kolayca y\u00f6netebilece\u011finiz geli\u015fmi\u015f ve g\u00fcvenli bir kontrol paneli sunuyoruz. Bu panel \u00fczerinden DNS kay\u0131tlar\u0131n\u0131z\u0131 d\u00fczenleyebilir, URL y\u00f6nlendirmesi yapabilir, otomatik yenileme ayarlar\u0131n\u0131z\u0131 yap\u0131land\u0131rabilir ve <a href=\"https:\/\/www.ihs.com.tr\/blog\/whois-gizliligi-domain-privacy-gercekten-gerekli-mi-avantajlari-ve-dezavantajlari\/\" target=\"_blank\">whois gizlili\u011fi<\/a> gibi ek g\u00fcvenlik \u00f6zelliklerini aktif hale getirebilirsiniz. Ayr\u0131ca, alan ad\u0131n\u0131za ek olarak, projenizin ihtiya\u00e7 duyaca\u011f\u0131 y\u00fcksek performansl\u0131 <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/\" target=\"_blank\">hosting<\/a>, g\u00fc\u00e7l\u00fc <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/\" target=\"_blank\">sunucu<\/a> \u00e7\u00f6z\u00fcmleri, <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/wordpress-hosting.html\" target=\"_blank\">wordpress hosting<\/a>, <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/vps-server.html\" target=\"_blank\">VPS<\/a>, <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/vds-sunucu.html\" target=\"_blank\">VDS<\/a> ve web sitenizin g\u00fcvenli\u011fi i\u00e7in kritik \u00f6neme sahip <a href=\"https:\/\/www.ihs.com.tr\/ssl\/\" target=\"_blank\">SSL sertifikas\u0131<\/a> gibi t\u00fcm hizmetlere de \u0130HS Telekom g\u00fcvencesiyle tek bir \u00e7at\u0131 alt\u0131ndan ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada marka kimli\u011fi olu\u015fturman\u0131n ilk ad\u0131m\u0131, \u015f\u00fcphesiz do\u011fru alan ad\u0131n\u0131 se\u00e7mekten ge\u00e7er. Uzun y\u0131llard\u0131r &#8220;.com&#8221; gibi geleneksel uzant\u0131lar\u0131n g\u00f6lgesinde kalan alan&hellip;<\/p>\n","protected":false},"author":3,"featured_media":15716,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[398],"tags":[],"class_list":["post-15715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alan-adi"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/15715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=15715"}],"version-history":[{"count":1,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/15715\/revisions"}],"predecessor-version":[{"id":15717,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/15715\/revisions\/15717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/15716"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=15715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=15715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=15715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}