{"id":15876,"date":"2026-06-11T18:55:41","date_gmt":"2026-06-11T15:55:41","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=15876"},"modified":"2026-06-11T18:55:41","modified_gmt":"2026-06-11T15:55:41","slug":"pogo-sticking-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/","title":{"rendered":"Pogo-Sticking Nedir? H\u0131zl\u0131 Terk Edilme SEO S\u0131ralamas\u0131n\u0131 Nas\u0131l D\u00fc\u015f\u00fcr\u00fcr?"},"content":{"rendered":"<p>Arama motoru sonu\u00e7 sayfas\u0131ndan (SERP) bir siteye t\u0131klayan kullan\u0131c\u0131n\u0131n, arad\u0131\u011f\u0131 bilgiyi bulamad\u0131\u011f\u0131 i\u00e7in h\u0131zla geri d\u00f6n\u00fcp ba\u015fka bir sonuca t\u0131klamas\u0131, dijital pazarlama ve SEO d\u00fcnyas\u0131nda &#8220;Pogo-Sticking&#8221; olarak adland\u0131r\u0131l\u0131r. Bu davran\u0131\u015f, arama motorlar\u0131na sitenizin kullan\u0131c\u0131 beklentilerini kar\u015f\u0131lamad\u0131\u011f\u0131na dair g\u00fc\u00e7l\u00fc bir olumsuz sinyal g\u00f6nderir. Kullan\u0131c\u0131lar\u0131n sitenizde adeta bir z\u0131p z\u0131p \u00fczerinde seker gibi k\u0131sa s\u00fcre kal\u0131p hemen ayr\u0131lmas\u0131, sadece trafik kayb\u0131na neden olmakla kalmaz, ayn\u0131 zamanda SEO s\u0131ralamalar\u0131n\u0131z\u0131n zamanla d\u00fc\u015fmesine de yol a\u00e7ar. Bu nedenle, Pogo-Sticking&#8217;in ne oldu\u011funu, neden kaynakland\u0131\u011f\u0131n\u0131 ve nas\u0131l \u00f6nlenebilece\u011fini anlamak, dijital varl\u0131\u011f\u0131n\u0131z\u0131n sa\u011fl\u0131\u011f\u0131 i\u00e7in kritik bir \u00f6neme sahiptir.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2b06606e1a7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a2b06606e1a7\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Pogo-Sticking-Kavrami-ve-Kullanici-Davranisi\" >Pogo-Sticking Kavram\u0131 ve Kullan\u0131c\u0131 Davran\u0131\u015f\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Pogo-Sticking-Nedir\" >Pogo-Sticking Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Pogo-Sticking-Davranisinin-Asamalari-Arama-Tiklama-ve-Geri-Donme\" >Pogo-Sticking Davran\u0131\u015f\u0131n\u0131n A\u015famalar\u0131: Arama, T\u0131klama ve Geri D\u00f6nme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Pogo-Sticking-ile-Hemen-Cikma-Orani-Bounce-Rate-Arasindaki-Fark-Nedir\" >Pogo-Sticking ile Hemen \u00c7\u0131kma Oran\u0131 (Bounce Rate) Aras\u0131ndaki Fark Nedir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Pogo-Stickinge-Neden-Olan-Temel-Faktorler\" >Pogo-Sticking&#8217;e Neden Olan Temel Fakt\u00f6rler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Arama-Niyeti-Search-Intent-ile-Uyumsuz-Icerik\" >Arama Niyeti (Search Intent) ile Uyumsuz \u0130\u00e7erik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Yaniltici-Basliklar-ve-Meta-Aciklamalari\" >Yan\u0131lt\u0131c\u0131 Ba\u015fl\u0131klar ve Meta A\u00e7\u0131klamalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Dusuk-Kaliteli-ve-Yetersiz-Icerik-Thin-Content\" >D\u00fc\u015f\u00fck Kaliteli ve Yetersiz \u0130\u00e7erik (Thin Content)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Kotu-Kullanici-Deneyimi-UX-ve-Site-Tasarimi\" >K\u00f6t\u00fc Kullan\u0131c\u0131 Deneyimi (UX) ve Site Tasar\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Yavas-Sayfa-Yuklenme-Hizlari-Page-Speed\" >Yava\u015f Sayfa Y\u00fcklenme H\u0131zlar\u0131 (Page Speed)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Pogo-Stickingin-SEO-Siralamalarina-Olumsuz-Etkisi\" >Pogo-Sticking&#8217;in SEO S\u0131ralamalar\u0131na Olumsuz Etkisi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Arama-Motorlarinin-Pogo-Stickingi-Yorumlama-Bicimi\" >Arama Motorlar\u0131n\u0131n Pogo-Sticking&#8217;i Yorumlama Bi\u00e7imi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Dusuk-Sitede-Kalma-Suresi-Dwell-Time-Sinyali\" >D\u00fc\u015f\u00fck Sitede Kalma S\u00fcresi (Dwell Time) Sinyali<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Kullanici-Memnuniyetsizligi-ve-Guven-Kaybi\" >Kullan\u0131c\u0131 Memnuniyetsizli\u011fi ve G\u00fcven Kayb\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Siralama-Dususu-Google-Neden-Pogo-Stickingi-Cezalandirir\" >S\u0131ralama D\u00fc\u015f\u00fc\u015f\u00fc: Google Neden Pogo-Sticking&#8217;i Cezaland\u0131r\u0131r?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Sitenizde-Pogo-Sticking-Sorununu-Tespit-Etme-Yontemleri\" >Sitenizde Pogo-Sticking Sorununu Tespit Etme Y\u00f6ntemleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Google-Analytics-Verilerini-Analiz-Etme\" >Google Analytics Verilerini Analiz Etme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Google-Search-Console-Raporlarini-Inceleme\" >Google Search Console Raporlar\u0131n\u0131 \u0130nceleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Kullanici-Davranisi-Analiz-Araclari-Isi-Haritalari-vb\" >Kullan\u0131c\u0131 Davran\u0131\u015f\u0131 Analiz Ara\u00e7lar\u0131 (Is\u0131 Haritalar\u0131 vb.)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Pogo-Stickingi-Onleme-ve-SEO-Performansini-Iyilestirme-Stratejileri\" >Pogo-Sticking&#8217;i \u00d6nleme ve SEO Performans\u0131n\u0131 \u0130yile\u015ftirme Stratejileri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Kullanici-Arama-Niyetini-Anlama-ve-Karsilama\" >Kullan\u0131c\u0131 Arama Niyetini Anlama ve Kar\u015f\u0131lama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Icerik-Kalitesini-ve-Derinligini-Artirma\" >\u0130\u00e7erik Kalitesini ve Derinli\u011fini Art\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Baslik-ve-Meta-Aciklamalarini-Optimize-Etme\" >Ba\u015fl\u0131k ve Meta A\u00e7\u0131klamalar\u0131n\u0131 Optimize Etme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Kullanici-Deneyimini-UX-Iyilestirme\" >Kullan\u0131c\u0131 Deneyimini (UX) \u0130yile\u015ftirme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Site-Hizini-Artirmaya-Yonelik-Teknik-Optimizasyonlar\" >Site H\u0131z\u0131n\u0131 Art\u0131rmaya Y\u00f6nelik Teknik Optimizasyonlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Etkili-Ic-Linkleme-Internal-Linking-Yapisi-Kurma\" >Etkili \u0130\u00e7 Linkleme (Internal Linking) Yap\u0131s\u0131 Kurma<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Pogo-Stickingi-Onleyen-Hizli-ve-Guvenilir-Altyapi-Icin-Neden-IHS-Telekomu-Tercih-Etmelisiniz\" >Pogo-Sticking&#8217;i \u00d6nleyen H\u0131zl\u0131 ve G\u00fcvenilir Altyap\u0131 \u0130\u00e7in Neden \u0130HS Telekom&#8217;u Tercih Etmelisiniz?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Yuksek-Performansli-Hosting-ile-Sayfa-Hizini-Artirma\" >Y\u00fcksek Performansl\u0131 Hosting ile Sayfa H\u0131z\u0131n\u0131 Art\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#Guclu-Sunucu-Altyapisi-ile-Kesintisiz-Erisim-Saglama\" >G\u00fc\u00e7l\u00fc Sunucu Altyap\u0131s\u0131 ile Kesintisiz Eri\u015fim Sa\u011flama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#SSL-Sertifikalari-ile-Kullanici-Guvenini-Pekistiirme\" >SSL Sertifikalar\u0131 ile Kullan\u0131c\u0131 G\u00fcvenini Peki\u015ftiirme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.ihs.com.tr\/blog\/pogo-sticking-nedir\/#724-Teknik-Destek-ile-Olasi-Sorunlari-Hizla-Cozme\" >7\/24 Teknik Destek ile Olas\u0131 Sorunlar\u0131 H\u0131zla \u00c7\u00f6zme<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pogo-Sticking-Kavrami-ve-Kullanici-Davranisi\"><\/span>Pogo-Sticking Kavram\u0131 ve Kullan\u0131c\u0131 Davran\u0131\u015f\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pogo-sticking, kullan\u0131c\u0131lar\u0131n bir arama motoru sonu\u00e7 sayfas\u0131ndaki bir linke t\u0131klad\u0131ktan sonra, girdikleri siteden tatmin olmayarak h\u0131zla &#8220;geri&#8221; butonuna bas\u0131p tekrar sonu\u00e7 sayfas\u0131na d\u00f6nmesi ve ard\u0131ndan ba\u015fka bir linke t\u0131klamas\u0131 eylemidir. Bu davran\u0131\u015f, arama motorlar\u0131 i\u00e7in \u00f6nemli bir kullan\u0131c\u0131 memnuniyetsizli\u011fi g\u00f6stergesidir. Kullan\u0131c\u0131n\u0131n sitenizde arad\u0131\u011f\u0131n\u0131 bulamamas\u0131, i\u00e7eri\u011finizin arama sorgusuyla alakas\u0131z veya yetersiz oldu\u011funu i\u015faret eder. Bu durumu anlamak i\u00e7in, pogo-sticking davran\u0131\u015f\u0131n\u0131n temel a\u015famalar\u0131n\u0131 ve s\u0131k\u00e7a kar\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131 &#8220;hemen \u00e7\u0131kma oran\u0131&#8221; (bounce rate) kavram\u0131ndan fark\u0131n\u0131 bilmek gerekir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pogo-Sticking-Nedir\"><\/span>Pogo-Sticking Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pogo-sticking, en basit tan\u0131m\u0131yla, kullan\u0131c\u0131n\u0131n arama sonu\u00e7lar\u0131 sayfas\u0131 (SERP) ile siteniz aras\u0131nda h\u0131zla gidip gelmesidir. Kullan\u0131c\u0131 bir anahtar kelime ile arama yapar, sonu\u00e7lardan birine t\u0131klar, ancak a\u00e7\u0131lan sayfan\u0131n beklentisini kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 an\u0131nda fark eder. Bu durumda hemen geri d\u00f6nerek ayn\u0131 arama sonu\u00e7lar\u0131 sayfas\u0131ndan farkl\u0131 bir siteye y\u00f6nelir. Bu durum, arama motoruna &#8220;Bu site, bu arama sorgusu i\u00e7in iyi bir sonu\u00e7 de\u011fil&#8221; mesaj\u0131n\u0131 verir. Google gibi arama motorlar\u0131, kullan\u0131c\u0131 deneyimini en \u00fcst d\u00fczeyde tutmay\u0131 hedefledi\u011fi i\u00e7in bu t\u00fcr sinyalleri dikkate al\u0131r ve ilgili sayfan\u0131n s\u0131ralamas\u0131n\u0131 zamanla d\u00fc\u015f\u00fcrebilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pogo-Sticking-Davranisinin-Asamalari-Arama-Tiklama-ve-Geri-Donme\"><\/span>Pogo-Sticking Davran\u0131\u015f\u0131n\u0131n A\u015famalar\u0131: Arama, T\u0131klama ve Geri D\u00f6nme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bu kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 daha net anlamak i\u00e7in \u00fc\u00e7 temel a\u015famada inceleyebiliriz. \u0130lk olarak, kullan\u0131c\u0131 bir bilgi ihtiyac\u0131yla arama motoruna bir sorgu girer. \u0130kinci a\u015famada, \u00e7\u0131kan sonu\u00e7lar aras\u0131ndan ba\u015fl\u0131\u011f\u0131 ve a\u00e7\u0131klamas\u0131 en ilgi \u00e7ekici olan linke t\u0131klar. \u00dc\u00e7\u00fcnc\u00fc ve kritik a\u015fama ise, kullan\u0131c\u0131n\u0131n siteye girdikten saniyeler sonra arad\u0131\u011f\u0131 bilgiyi bulamayaca\u011f\u0131n\u0131 anlay\u0131p geri tu\u015funa basarak SERP&#8217;e d\u00f6nmesi ve ba\u015fka bir sonuca t\u0131klamas\u0131d\u0131r. Bu d\u00f6ng\u00fc, kullan\u0131c\u0131 do\u011fru bilgiyi bulana kadar devam edebilir ve her geri d\u00f6n\u00fc\u015f, \u00f6nceki sitenin hanesine olumsuz bir puan olarak yaz\u0131l\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pogo-Sticking-ile-Hemen-Cikma-Orani-Bounce-Rate-Arasindaki-Fark-Nedir\"><\/span>Pogo-Sticking ile Hemen \u00c7\u0131kma Oran\u0131 (Bounce Rate) Aras\u0131ndaki Fark Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pogo-sticking s\u0131k\u00e7a hemen \u00e7\u0131kma oran\u0131 (bounce rate) ile kar\u0131\u015ft\u0131r\u0131lsa da ikisi aras\u0131nda temel bir fark vard\u0131r. Hemen \u00e7\u0131kma, bir kullan\u0131c\u0131n\u0131n sitenize gelip ba\u015fka hi\u00e7bir sayfay\u0131 ziyaret etmeden ayr\u0131lmas\u0131d\u0131r. Ancak kullan\u0131c\u0131 ayr\u0131ld\u0131ktan sonra ne yapt\u0131\u011f\u0131 (taray\u0131c\u0131y\u0131 kapatmas\u0131, yeni bir URL girmesi vb.) bounce rate metri\u011fine dahil de\u011fildir. Pogo-sticking ise \u00e7ok daha spesifik bir davran\u0131\u015ft\u0131r: Kullan\u0131c\u0131 sitenizden ayr\u0131ld\u0131ktan sonra do\u011frudan arama sonu\u00e7lar\u0131 sayfas\u0131na d\u00f6ner ve rakip bir siteye t\u0131klar. Dolay\u0131s\u0131yla her pogo-sticking bir hemen \u00e7\u0131kma durumudur, ancak her hemen \u00e7\u0131kma bir pogo-sticking de\u011fildir. \u00d6rne\u011fin, kullan\u0131c\u0131 sitenizdeki bir blog yaz\u0131s\u0131n\u0131 okuyup arad\u0131\u011f\u0131n\u0131 bulduktan sonra ba\u015fka bir sayfaya ge\u00e7meden siteden ayr\u0131labilir. Bu durum bir &#8220;hemen \u00e7\u0131kma&#8221; olarak say\u0131lsa da, kullan\u0131c\u0131 memnuniyetsizli\u011fi anlam\u0131na gelmez ve pogo-sticking de\u011fildir.<\/p>\n<div class=\"karsilastirma\">\n<table>\n<thead>\n<tr>\n<th>\u00d6zellik<\/th>\n<th>Pogo-Sticking<\/th>\n<th>Hemen \u00c7\u0131kma Oran\u0131 (Bounce Rate)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Tan\u0131m<\/strong><\/td>\n<td>Kullan\u0131c\u0131n\u0131n SERP&#8217;ten gelip h\u0131zla SERP&#8217;e d\u00f6nmesi ve ba\u015fka bir sonuca t\u0131klamas\u0131.<\/td>\n<td>Kullan\u0131c\u0131n\u0131n siteye girip tek bir sayfa g\u00f6r\u00fcnt\u00fcledikten sonra siteden ayr\u0131lmas\u0131.<\/td>\n<\/tr>\n<tr>\n<td><strong>Odak Noktas\u0131<\/strong><\/td>\n<td>Arama motoru ve kullan\u0131c\u0131 memnuniyetsizli\u011fi sinyali.<\/td>\n<td>Site i\u00e7i etkile\u015fim metri\u011fi.<\/td>\n<\/tr>\n<tr>\n<td><strong>Sonraki Ad\u0131m<\/strong><\/td>\n<td>Kullan\u0131c\u0131, arama sonu\u00e7lar\u0131 sayfas\u0131na geri d\u00f6ner.<\/td>\n<td>Kullan\u0131c\u0131n\u0131n ne yapt\u0131\u011f\u0131 (taray\u0131c\u0131y\u0131 kapatma, yeni URL girme vb.) belirsizdir.<\/td>\n<\/tr>\n<tr>\n<td><strong>SEO Etkisi<\/strong><\/td>\n<td>Do\u011frudan ve g\u00fc\u00e7l\u00fc bir olumsuz s\u0131ralama sinyalidir.<\/td>\n<td>Dolayl\u0131 bir sinyaldir ve her zaman olumsuz bir anlam ta\u015f\u0131maz.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pogo-Stickinge-Neden-Olan-Temel-Faktorler\"><\/span>Pogo-Sticking&#8217;e Neden Olan Temel Fakt\u00f6rler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kullan\u0131c\u0131lar\u0131n sitenize h\u0131zla girip \u00e7\u0131kmas\u0131na neden olan bir\u00e7ok fakt\u00f6r bulunmaktad\u0131r. Bu fakt\u00f6rlerin temelinde genellikle kullan\u0131c\u0131 beklentilerinin kar\u015f\u0131lanmamas\u0131 yatar. Arama niyetine uygun olmayan i\u00e7erikten yava\u015f a\u00e7\u0131lan sayfalara kadar geni\u015f bir yelpazede yer alan bu sorunlar\u0131 tespit edip \u00e7\u00f6zmek, pogo-sticking&#8217;i \u00f6nlemenin ilk ad\u0131m\u0131d\u0131r. Sitenizin teknik altyap\u0131s\u0131 ve i\u00e7eri\u011finizin kalitesi, bu noktada belirleyici bir rol oynar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Arama-Niyeti-Search-Intent-ile-Uyumsuz-Icerik\"><\/span>Arama Niyeti (Search Intent) ile Uyumsuz \u0130\u00e7erik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kullan\u0131c\u0131lar\u0131n bir arama yaparken belirli bir amac\u0131 vard\u0131r. Bu ama\u00e7 &#8220;bilgi edinme&#8221;, &#8220;sat\u0131n alma&#8221;, &#8220;bir web sitesine ula\u015fma&#8221; veya &#8220;bir \u00fcr\u00fcn\/hizmeti ara\u015ft\u0131rma&#8221; olabilir. E\u011fer sayfan\u0131z, kullan\u0131c\u0131n\u0131n arama niyetiyle \u00f6rt\u00fc\u015fmeyen bir i\u00e7erik sunuyorsa, pogo-sticking ka\u00e7\u0131n\u0131lmazd\u0131r. \u00d6rne\u011fin, &#8220;en iyi laptop modelleri&#8221; diye arama yapan bir kullan\u0131c\u0131, \u00fcr\u00fcn kar\u015f\u0131la\u015ft\u0131rmalar\u0131 ve incelemeler beklerken, do\u011frudan bir e-ticaret sitesinin sat\u0131\u015f sayfas\u0131na y\u00f6nlendirilirse, arad\u0131\u011f\u0131n\u0131 bulamad\u0131\u011f\u0131 i\u00e7in hemen geri d\u00f6necektir. <a href=\"https:\/\/www.ihs.com.tr\/blog\/icerik-pazarlamasi-ve-seo-iliskisi\/\" target=\"_blank\">\u0130\u00e7erik pazarlamas\u0131<\/a> stratejinizi olu\u015ftururken anahtar kelimelerin arkas\u0131ndaki niyeti do\u011fru analiz etmelisiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yaniltici-Basliklar-ve-Meta-Aciklamalari\"><\/span>Yan\u0131lt\u0131c\u0131 Ba\u015fl\u0131klar ve Meta A\u00e7\u0131klamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnen sayfa ba\u015fl\u0131\u011f\u0131 (title) ve meta a\u00e7\u0131klamas\u0131, kullan\u0131c\u0131ya sayfan\u0131n i\u00e7eri\u011fi hakk\u0131nda bir vaatte bulunur. E\u011fer bu vaat, sayfa i\u00e7eri\u011fi taraf\u0131ndan kar\u015f\u0131lanm\u0131yorsa, kullan\u0131c\u0131 kendini kand\u0131r\u0131lm\u0131\u015f hisseder ve siteye olan g\u00fcvenini kaybeder. &#8220;Clickbait&#8221; olarak da bilinen yan\u0131lt\u0131c\u0131 ba\u015fl\u0131klar, k\u0131sa vadede t\u0131klama oran\u0131n\u0131 (CTR) art\u0131rsa da, pogo-sticking oran\u0131n\u0131 da f\u0131rlatarak uzun vadede SEO performans\u0131n\u0131za ciddi zararlar verir. Ba\u015fl\u0131klar\u0131n\u0131z ve a\u00e7\u0131klamalar\u0131n\u0131z her zaman d\u00fcr\u00fcst, net ve sayfa i\u00e7eri\u011fini do\u011fru bir \u015fekilde \u00f6zetler nitelikte olmal\u0131d\u0131r. Bu ayn\u0131 zamanda g\u00fcvenilir bir <a href=\"https:\/\/www.ihs.com.tr\/domain\/alan-adi-domain-tescili.html\" target=\"_blank\">alan ad\u0131<\/a> imaj\u0131 i\u00e7in de \u00f6nemlidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dusuk-Kaliteli-ve-Yetersiz-Icerik-Thin-Content\"><\/span>D\u00fc\u015f\u00fck Kaliteli ve Yetersiz \u0130\u00e7erik (Thin Content)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131 sorunun cevab\u0131n\u0131 bulamad\u0131\u011f\u0131, y\u00fczeysel, kopyalanm\u0131\u015f veya \u00e7ok az bilgi i\u00e7eren sayfalar &#8220;thin content&#8221; olarak kabul edilir. Bu t\u00fcr i\u00e7erikler kullan\u0131c\u0131ya hi\u00e7bir de\u011fer sunmaz ve sitenizden hemen ayr\u0131lmalar\u0131na neden olur. Google, kullan\u0131c\u0131lara kapsaml\u0131, detayl\u0131 ve uzmanl\u0131k g\u00f6steren i\u00e7erikler sunan siteleri \u00f6d\u00fcllendirir. E\u011fer i\u00e7eri\u011finiz birka\u00e7 k\u0131sa paragraftan ibaretse, dil bilgisi hatalar\u0131yla doluysa veya konuyu derinlemesine i\u015flemiyorsa, kullan\u0131c\u0131lar arad\u0131klar\u0131 cevaplar\u0131 rakip sitelerde bulmak i\u00e7in sayfan\u0131z\u0131 terk edecektir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kotu-Kullanici-Deneyimi-UX-ve-Site-Tasarimi\"><\/span>K\u00f6t\u00fc Kullan\u0131c\u0131 Deneyimi (UX) ve Site Tasar\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir web sitesinin tasar\u0131m\u0131 ve kullan\u0131labilirli\u011fi, pogo-sticking \u00fczerinde do\u011frudan etkilidir. Karma\u015f\u0131k bir navigasyon, okunmas\u0131 zor fontlar, rahats\u0131z edici pop-up&#8217;lar, mobil uyumsuzluk ve aranan bilginin kolayca bulunamamas\u0131 gibi fakt\u00f6rler, kullan\u0131c\u0131lar\u0131n sabr\u0131n\u0131 t\u00fcketir. Kullan\u0131c\u0131 bir siteye girdi\u011finde arad\u0131\u011f\u0131n\u0131 kolayca bulmak ve rahat bir okuma deneyimi ya\u015famak ister. E\u011fer siteniz bu temel beklentileri kar\u015f\u0131lam\u0131yorsa, i\u00e7eri\u011finiz ne kadar kaliteli olursa olsun kullan\u0131c\u0131y\u0131 sitede tutamazs\u0131n\u0131z. <a href=\"https:\/\/www.ihs.com.tr\/blog\/mobil-uyumlu-web-sitesi-nasil-yapilir\/\" target=\"_blank\">Mobil uyumlu web sitesi<\/a> tasar\u0131m\u0131 g\u00fcn\u00fcm\u00fczde bir zorunluluktur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yavas-Sayfa-Yuklenme-Hizlari-Page-Speed\"><\/span>Yava\u015f Sayfa Y\u00fcklenme H\u0131zlar\u0131 (Page Speed)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dijital d\u00fcnyada h\u0131z her \u015feydir. Kullan\u0131c\u0131lar bir sayfan\u0131n y\u00fcklenmesini saniyelerden fazla beklemek istemezler. Ara\u015ft\u0131rmalar, sayfa y\u00fcklenme s\u00fcresindeki birka\u00e7 saniyelik gecikmenin bile hemen \u00e7\u0131kma oranlar\u0131n\u0131 dramatik \u015fekilde art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Yava\u015f a\u00e7\u0131lan bir sayfa, kullan\u0131c\u0131 daha i\u00e7eri\u011finizi g\u00f6rmeden geri d\u00f6nmesine neden olabilir. Bu durum \u00f6zellikle mobil kullan\u0131c\u0131lar i\u00e7in daha da kritiktir. Sayfa h\u0131z\u0131n\u0131 etkileyen fakt\u00f6rler aras\u0131nda b\u00fcy\u00fck g\u00f6rsel dosyalar\u0131, optimize edilmemi\u015f kodlar ve yetersiz <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/\" target=\"_blank\">hosting<\/a> altyap\u0131s\u0131 bulunur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pogo-Stickingin-SEO-Siralamalarina-Olumsuz-Etkisi\"><\/span>Pogo-Sticking&#8217;in SEO S\u0131ralamalar\u0131na Olumsuz Etkisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Arama motorlar\u0131n\u0131n temel amac\u0131, kullan\u0131c\u0131lara en do\u011fru ve en alakal\u0131 sonu\u00e7lar\u0131 sunmakt\u0131r. Pogo-sticking davran\u0131\u015f\u0131, arama motorlar\u0131na bir sayfan\u0131n belirli bir sorgu i\u00e7in alakas\u0131z veya kalitesiz oldu\u011fu sinyalini verir. Bu durum, do\u011frudan ve dolayl\u0131 yollarla sitenizin SEO performans\u0131n\u0131 olumsuz etkileyerek s\u0131ralama kay\u0131plar\u0131na yol a\u00e7ar. Bu olumsuz etkiyi anlamak, pogo-sticking ile m\u00fccadelenin neden bu kadar \u00f6nemli oldu\u011funu kavraman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Arama-Motorlarinin-Pogo-Stickingi-Yorumlama-Bicimi\"><\/span>Arama Motorlar\u0131n\u0131n Pogo-Sticking&#8217;i Yorumlama Bi\u00e7imi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google ve di\u011fer arama motorlar\u0131, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmek i\u00e7in geli\u015fmi\u015f algoritmalar kullan\u0131r. Bir kullan\u0131c\u0131, arama sonu\u00e7lar\u0131ndan sitenize t\u0131klay\u0131p \u00e7ok k\u0131sa bir s\u00fcre sonra geri d\u00f6ner ve ba\u015fka bir sonuca t\u0131klarsa, algoritma bunu &#8220;kullan\u0131c\u0131 memnuniyetsizli\u011fi&#8221; olarak yorumlar. E\u011fer bu davran\u0131\u015f belirli bir sayfa ve anahtar kelime i\u00e7in s\u0131k\u00e7a tekrarlan\u0131yorsa, arama motoru o sayfan\u0131n ilgili sorgu i\u00e7in iyi bir sonu\u00e7 olmad\u0131\u011f\u0131na karar verir. Bu durum, <a href=\"https:\/\/www.ihs.com.tr\/blog\/seo-nedir-arama-motoru-optimizasyonu\/\" target=\"_blank\">arama motoru optimizasyonu<\/a> \u00e7abalar\u0131n\u0131z\u0131 baltalayan ciddi bir sorundur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dusuk-Sitede-Kalma-Suresi-Dwell-Time-Sinyali\"><\/span>D\u00fc\u015f\u00fck Sitede Kalma S\u00fcresi (Dwell Time) Sinyali<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dwell time, bir kullan\u0131c\u0131n\u0131n arama sonucuna t\u0131klad\u0131ktan sonra tekrar arama sonu\u00e7lar\u0131 sayfas\u0131na d\u00f6nene kadar ge\u00e7en s\u00fcreyi ifade eder. Pogo-sticking, do\u011fas\u0131 gere\u011fi \u00e7ok d\u00fc\u015f\u00fck bir dwell time anlam\u0131na gelir. Arama motorlar\u0131 i\u00e7in uzun dwell time, kullan\u0131c\u0131n\u0131n sayfada arad\u0131\u011f\u0131n\u0131 buldu\u011fu ve i\u00e7erikle etkile\u015fime ge\u00e7ti\u011fi anlam\u0131na gelir ki bu pozitif bir sinyaldir. Tersine, saniyeler i\u00e7inde ger\u00e7ekle\u015fen geri d\u00f6n\u00fc\u015fler, i\u00e7eri\u011fin yetersiz veya alakas\u0131z oldu\u011funu ve sayfan\u0131n s\u0131ralamay\u0131 hak etmedi\u011fini g\u00f6steren g\u00fc\u00e7l\u00fc bir negatif sinyaldir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanici-Memnuniyetsizligi-ve-Guven-Kaybi\"><\/span>Kullan\u0131c\u0131 Memnuniyetsizli\u011fi ve G\u00fcven Kayb\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pogo-sticking&#8217;in SEO \u00fczerindeki teknik etkilerinin \u00f6tesinde, marka imaj\u0131n\u0131z i\u00e7in de olumsuz sonu\u00e7lar\u0131 vard\u0131r. Sitenize giren bir kullan\u0131c\u0131, arad\u0131\u011f\u0131n\u0131 bulamad\u0131\u011f\u0131nda, yava\u015f bir siteyle kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda veya k\u00f6t\u00fc bir tasar\u0131mla m\u00fccadele etmek zorunda kald\u0131\u011f\u0131nda markan\u0131za kar\u015f\u0131 olumsuz bir izlenim edinir. Bu deneyim, kullan\u0131c\u0131n\u0131n gelecekte sitenizi veya markan\u0131z\u0131 tekrar tercih etme olas\u0131l\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr. G\u00fcven kayb\u0131, sadece s\u0131ralama kayb\u0131 de\u011fil, ayn\u0131 zamanda potansiyel m\u00fc\u015fteri kayb\u0131 anlam\u0131na da gelir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Siralama-Dususu-Google-Neden-Pogo-Stickingi-Cezalandirir\"><\/span>S\u0131ralama D\u00fc\u015f\u00fc\u015f\u00fc: Google Neden Pogo-Sticking&#8217;i Cezaland\u0131r\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google&#8217;\u0131n pogo-sticking&#8217;i bir &#8220;ceza&#8221; olarak uygulamas\u0131, asl\u0131nda kullan\u0131c\u0131 deneyimini iyile\u015ftirme misyonunun bir par\u00e7as\u0131d\u0131r. Google, kullan\u0131c\u0131lar\u0131na en iyi deneyimi sunan web sitelerini \u00f6d\u00fcllendirmek ister. Bir sayfa s\u00fcrekli olarak kullan\u0131c\u0131lar\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frat\u0131yorsa, Google bu sayfay\u0131 daha alt s\u0131ralara ta\u015f\u0131yarak kullan\u0131c\u0131lar\u0131n daha iyi sonu\u00e7larla kar\u015f\u0131la\u015fmas\u0131n\u0131 sa\u011flar. Dolay\u0131s\u0131yla, pogo-sticking nedeniyle ya\u015fanan s\u0131ralama d\u00fc\u015f\u00fc\u015f\u00fc, asl\u0131nda bir ceza de\u011fil, alaka ve kalite sinyallerine dayal\u0131 do\u011fal bir sonu\u00e7tur. Bu durum, web sitenizin <a href=\"https:\/\/www.ihs.com.tr\/blog\/googlein-gozunden-kacmayan-10-seo-hatasi\/\" target=\"_blank\">SEO hatalar\u0131<\/a> yapt\u0131\u011f\u0131n\u0131n bir g\u00f6stergesi olabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sitenizde-Pogo-Sticking-Sorununu-Tespit-Etme-Yontemleri\"><\/span>Sitenizde Pogo-Sticking Sorununu Tespit Etme Y\u00f6ntemleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web sitenizdeki pogo-sticking sorununu \u00e7\u00f6zmenin ilk ad\u0131m\u0131, sorunu do\u011fru bir \u015fekilde tespit etmektir. Neyse ki, Google&#8217;\u0131n sundu\u011fu \u00fccretsiz ara\u00e7lar ve di\u011fer analiz platformlar\u0131, bu olumsuz kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 ortaya \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olabilir. Google Analytics ve Google Search Console verilerini do\u011fru bir \u015fekilde analiz ederek hangi sayfalar\u0131n ve hangi anahtar kelimelerin pogo-sticking&#8217;e neden oldu\u011funu belirleyebilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google-Analytics-Verilerini-Analiz-Etme\"><\/span>Google Analytics Verilerini Analiz Etme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Analytics, sitenize gelen trafi\u011fin davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in en g\u00fc\u00e7l\u00fc ara\u00e7lardan biridir. Pogo-sticking&#8217;i do\u011frudan \u00f6l\u00e7en bir metrik olmasa da, baz\u0131 metrikleri bir arada yorumlayarak \u00f6nemli ipu\u00e7lar\u0131 elde edebilirsiniz.<\/p>\n<h4>Organik Trafik \u0130\u00e7in Y\u00fcksek Hemen \u00c7\u0131kma Oranlar\u0131<\/h4>\n<p>Davran\u0131\u015f > Site \u0130\u00e7eri\u011fi > A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 raporuna gidin ve segment olarak &#8220;Organik Trafik&#8221;i se\u00e7in. Bu raporda, hemen \u00e7\u0131kma oran\u0131 (bounce rate) %80-90&#8217;lar\u0131n \u00fczerinde olan sayfalar \u015f\u00fcpheli olabilir. \u00d6zellikle y\u00fcksek trafik alan \u00f6nemli sayfalar\u0131n\u0131zda bu oranlar y\u00fcksekse, pogo-sticking sorununun bir i\u015fareti olabilir.<\/p>\n<h4>D\u00fc\u015f\u00fck Sayfada Ge\u00e7irilen Ortalama S\u00fcre<\/h4>\n<p>Ayn\u0131 raporda, &#8220;Sayfada Ge\u00e7irilen Ortalama S\u00fcre&#8221; metri\u011fini de inceleyin. E\u011fer kullan\u0131c\u0131lar bir sayfada sadece birka\u00e7 saniye kal\u0131yorsa, bu durum i\u00e7eri\u011fi okumadan veya incelemeden \u00e7\u0131kt\u0131klar\u0131n\u0131 g\u00f6sterir. Y\u00fcksek hemen \u00e7\u0131kma oran\u0131 ile birle\u015fen \u00e7ok d\u00fc\u015f\u00fck sayfada kalma s\u00fcresi, pogo-sticking i\u00e7in g\u00fc\u00e7l\u00fc bir kan\u0131tt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google-Search-Console-Raporlarini-Inceleme\"><\/span>Google Search Console Raporlar\u0131n\u0131 \u0130nceleme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Search Console, sitenizin arama sonu\u00e7lar\u0131ndaki performans\u0131n\u0131 g\u00f6sterir ve pogo-sticking&#8217;i dolayl\u0131 olarak tespit etmek i\u00e7in kritik veriler sunar.<\/p>\n<h4>T\u0131klama Oran\u0131 (CTR) ve Ortalama Konum \u0130li\u015fkisi<\/h4>\n<p>Performans raporunda, belirli arama sorgular\u0131 i\u00e7in ortalama konumunuzu ve t\u0131klama oran\u0131n\u0131z\u0131 (CTR) kar\u015f\u0131la\u015ft\u0131r\u0131n. E\u011fer bir anahtar kelimede ilk 3&#8217;te yer alman\u0131z gibi y\u00fcksek bir konuma sahip olman\u0131za ra\u011fmen CTR oran\u0131n\u0131z beklenenden d\u00fc\u015f\u00fckse, bu durum kullan\u0131c\u0131lar\u0131n sitenize girdikten sonra geri d\u00f6n\u00fcp ba\u015fka sonu\u00e7lara t\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6sterebilir. Google, bu davran\u0131\u015f\u0131 fark edip zamanla di\u011fer sonu\u00e7lar\u0131 sizin sayfan\u0131z\u0131n \u00fczerinde g\u00f6stermeye ba\u015flayabilir. Bu verileri do\u011fru yorumlamak, bir <a href=\"https:\/\/www.ihs.com.tr\/blog\/seo-uzmani-ne-is-yapar-nasil-olunur\/\" target=\"_blank\">SEO uzman\u0131<\/a> i\u00e7in kritik \u00f6neme sahiptir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanici-Davranisi-Analiz-Araclari-Isi-Haritalari-vb\"><\/span>Kullan\u0131c\u0131 Davran\u0131\u015f\u0131 Analiz Ara\u00e7lar\u0131 (Is\u0131 Haritalar\u0131 vb.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hotjar, Crazy Egg gibi kullan\u0131c\u0131 davran\u0131\u015f\u0131 analiz ara\u00e7lar\u0131, pogo-sticking&#8217;in nedenlerini anlamada \u00e7ok de\u011ferlidir. Bu ara\u00e7lar, kullan\u0131c\u0131lar\u0131n sitenizde nerelere t\u0131klad\u0131\u011f\u0131n\u0131, fareyi nerelerde gezdirdi\u011fini ve ne kadar a\u015fa\u011f\u0131 kayd\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steren \u0131s\u0131 haritalar\u0131 (heatmaps) ve oturum kay\u0131tlar\u0131 sunar. Kullan\u0131c\u0131lar\u0131n bir sayfaya girip hi\u00e7bir etkile\u015fimde bulunmadan hemen \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6steren oturum kay\u0131tlar\u0131, pogo-sticking sorununu ve bu soruna yol a\u00e7an tasar\u0131m veya i\u00e7erik problemlerini net bir \u015fekilde ortaya koyabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pogo-Stickingi-Onleme-ve-SEO-Performansini-Iyilestirme-Stratejileri\"><\/span>Pogo-Sticking&#8217;i \u00d6nleme ve SEO Performans\u0131n\u0131 \u0130yile\u015ftirme Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pogo-sticking sorununu tespit ettikten sonra, bu olumsuz kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 \u00f6nlemek ve SEO performans\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in proaktif ad\u0131mlar atman\u0131z gerekir. Temelde yapman\u0131z gereken, kullan\u0131c\u0131 beklentilerini kar\u015f\u0131layan, de\u011ferli, eri\u015filebilir ve h\u0131zl\u0131 bir web deneyimi sunmakt\u0131r. Bu stratejiler, hem kullan\u0131c\u0131 memnuniyetini art\u0131racak hem de arama motorlar\u0131na sitenizin kalitesi hakk\u0131nda olumlu sinyaller g\u00f6nderecektir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanici-Arama-Niyetini-Anlama-ve-Karsilama\"><\/span>Kullan\u0131c\u0131 Arama Niyetini Anlama ve Kar\u015f\u0131lama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Her \u015fey kullan\u0131c\u0131n\u0131n ne arad\u0131\u011f\u0131n\u0131 anlamakla ba\u015flar. Hedefledi\u011finiz anahtar kelimeler i\u00e7in arama sonu\u00e7lar\u0131n\u0131 inceleyin. Google&#8217;\u0131n \u00fcst s\u0131ralarda hangi t\u00fcr i\u00e7erikleri (blog yaz\u0131lar\u0131, \u00fcr\u00fcn sayfalar\u0131, videolar, listeler vb.) g\u00f6sterdi\u011fine bak\u0131n. Bu, Google&#8217;\u0131n o sorgu i\u00e7in hangi arama niyetini \u00f6nceliklendirdi\u011fini g\u00f6sterir. \u0130\u00e7eri\u011finizi bu niyete uygun \u015fekilde yap\u0131land\u0131r\u0131n. Bilgi arayana bilgi, \u00fcr\u00fcn arayana \u00fcr\u00fcn sunun. \u00d6rne\u011fin, <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/wordpress-hosting.html\" target=\"_blank\">WordPress hosting<\/a> arayan bir kullan\u0131c\u0131ya, hosting paketlerinin \u00f6zelliklerini ve fiyatlar\u0131n\u0131 net bir \u015fekilde sunan bir sayfa haz\u0131rlamal\u0131s\u0131n\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Icerik-Kalitesini-ve-Derinligini-Artirma\"><\/span>\u0130\u00e7erik Kalitesini ve Derinli\u011fini Art\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Y\u00fczeysel i\u00e7eriklerden ka\u00e7\u0131n\u0131n. Konular\u0131n\u0131z\u0131 kapsaml\u0131 bir \u015fekilde ele al\u0131n, okuyucunun akl\u0131na gelebilecek t\u00fcm sorular\u0131 yan\u0131tlamaya \u00e7al\u0131\u015f\u0131n. \u0130\u00e7eri\u011finizi g\u00f6rseller, videolar, infografikler ve tablolar gibi zengin medya \u00f6\u011feleriyle destekleyerek daha ilgi \u00e7ekici ve anla\u015f\u0131l\u0131r hale getirin. Okunabilirli\u011fi art\u0131rmak i\u00e7in k\u0131sa paragraflar, alt ba\u015fl\u0131klar ve madde i\u015faretleri kullan\u0131n. Uzun ve derinlemesine haz\u0131rlanm\u0131\u015f bir i\u00e7erik, kullan\u0131c\u0131n\u0131n sitenizde daha fazla vakit ge\u00e7irmesini sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Baslik-ve-Meta-Aciklamalarini-Optimize-Etme\"><\/span>Ba\u015fl\u0131k ve Meta A\u00e7\u0131klamalar\u0131n\u0131 Optimize Etme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sayfa ba\u015fl\u0131klar\u0131n\u0131z\u0131 ve meta a\u00e7\u0131klamalar\u0131n\u0131z\u0131, sayfa i\u00e7eri\u011fini do\u011fru bir \u015fekilde yans\u0131tacak ve kullan\u0131c\u0131y\u0131 t\u0131klamaya te\u015fvik edecek \u015fekilde yaz\u0131n. Yan\u0131lt\u0131c\u0131 veya abart\u0131l\u0131 ifadelerden ka\u00e7\u0131n\u0131n. Anahtar kelimenizi do\u011fal bir \u015fekilde ba\u015fl\u0131kta ve a\u00e7\u0131klamada kullan\u0131n. Bu metinler, kullan\u0131c\u0131n\u0131n sitenize gelmeden \u00f6nceki ilk temas noktas\u0131d\u0131r ve beklentileri do\u011fru ayarlamak pogo-sticking&#8217;i \u00f6nlemede kritiktir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanici-Deneyimini-UX-Iyilestirme\"><\/span>Kullan\u0131c\u0131 Deneyimini (UX) \u0130yile\u015ftirme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitenizin kullan\u0131c\u0131 dostu oldu\u011fundan emin olun. Men\u00fclerin ve navigasyonun basit ve anla\u015f\u0131l\u0131r olmas\u0131n\u0131 sa\u011flay\u0131n. \u0130\u00e7eri\u011fin mobil cihazlarda d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclendi\u011finden emin olun. Okunabilirli\u011fi y\u00fcksek fontlar ve renk kontrastlar\u0131 se\u00e7in. Kullan\u0131c\u0131y\u0131 rahats\u0131z eden agresif pop-up&#8217;lar\u0131 ve reklamlar\u0131 kald\u0131r\u0131n. Kullan\u0131c\u0131 sitenizde arad\u0131\u011f\u0131n\u0131 ne kadar kolay bulursa, sitede kalma olas\u0131l\u0131\u011f\u0131 o kadar artar. \u0130yi bir kullan\u0131c\u0131 deneyimi i\u00e7in g\u00fc\u00e7l\u00fc bir <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/vps-server.html\" target=\"_blank\">VPS<\/a> veya <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/vds-sunucu.html\" target=\"_blank\">VDS<\/a> altyap\u0131s\u0131 da \u00f6nemlidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site-Hizini-Artirmaya-Yonelik-Teknik-Optimizasyonlar\"><\/span>Site H\u0131z\u0131n\u0131 Art\u0131rmaya Y\u00f6nelik Teknik Optimizasyonlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sayfa y\u00fcklenme h\u0131z\u0131n\u0131 iyile\u015ftirmek, pogo-sticking&#8217;i azaltmak i\u00e7in en etkili teknik y\u00f6ntemlerden biridir. G\u00f6rsellerinizi s\u0131k\u0131\u015ft\u0131r\u0131n, taray\u0131c\u0131 \u00f6nbellekleme (browser caching) \u00f6zelli\u011fini kullan\u0131n, CSS ve JavaScript dosyalar\u0131n\u0131z\u0131 k\u00fc\u00e7\u00fclt\u00fcn ve g\u00fcvenilir bir <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/\" target=\"_blank\">sunucu<\/a> altyap\u0131s\u0131 se\u00e7in. Google PageSpeed Insights gibi ara\u00e7larla sitenizin h\u0131z\u0131n\u0131 test edebilir ve iyile\u015ftirme \u00f6nerileri alabilirsiniz.<\/p>\n<div class=\"karsilastirma\">\n<table>\n<thead>\n<tr>\n<th>Sorun<\/th>\n<th>\u00c7\u00f6z\u00fcm Stratejisi<\/th>\n<th>Uygulama \u00d6rne\u011fi<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Yan\u0131lt\u0131c\u0131 Ba\u015fl\u0131k<\/strong><\/td>\n<td>Ba\u015fl\u0131k ve Meta Optimizasyonu<\/td>\n<td>Ba\u015fl\u0131\u011f\u0131n sayfa i\u00e7eri\u011fini d\u00fcr\u00fcst\u00e7e \u00f6zetlemesini sa\u011flamak.<\/td>\n<\/tr>\n<tr>\n<td><strong>Yava\u015f Site H\u0131z\u0131<\/strong><\/td>\n<td>Teknik Optimizasyon<\/td>\n<td>G\u00f6rselleri s\u0131k\u0131\u015ft\u0131rmak ve h\u0131zl\u0131 bir hosting kullanmak.<\/td>\n<\/tr>\n<tr>\n<td><strong>Arama Niyeti Uyumsuzlu\u011fu<\/strong><\/td>\n<td>Arama Niyetini Anlama<\/td>\n<td>&#8220;Nas\u0131l yap\u0131l\u0131r&#8221; sorgusu i\u00e7in rehber i\u00e7erik olu\u015fturmak.<\/td>\n<\/tr>\n<tr>\n<td><strong>K\u00f6t\u00fc Mobil Deneyim<\/strong><\/td>\n<td>Kullan\u0131c\u0131 Deneyimini (UX) \u0130yile\u015ftirme<\/td>\n<td>Duyarl\u0131 (responsive) bir web tasar\u0131m\u0131 kullanmak.<\/td>\n<\/tr>\n<tr>\n<td><strong>Yetersiz \u0130\u00e7erik<\/strong><\/td>\n<td>\u0130\u00e7erik Kalitesini Art\u0131rma<\/td>\n<td>Konuyu detayland\u0131ran, kapsaml\u0131 bir blog yaz\u0131s\u0131 haz\u0131rlamak.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Etkili-Ic-Linkleme-Internal-Linking-Yapisi-Kurma\"><\/span>Etkili \u0130\u00e7 Linkleme (Internal Linking) Yap\u0131s\u0131 Kurma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kullan\u0131c\u0131lar\u0131 sitenizde daha fazla zaman ge\u00e7irmeye te\u015fvik etmenin bir di\u011fer yolu da etkili bir i\u00e7 linkleme stratejisi olu\u015fturmakt\u0131r. \u0130\u00e7eri\u011finizde, konuyla ilgili di\u011fer sayfa ve yaz\u0131lar\u0131n\u0131za mant\u0131ksal ba\u011flant\u0131lar verin. Bu, hem kullan\u0131c\u0131n\u0131n site i\u00e7inde gezinmesine yard\u0131mc\u0131 olur hem de SEO de\u011ferini di\u011fer sayfalara aktar\u0131r. \u00d6rne\u011fin, bir <a href=\"https:\/\/www.ihs.com.tr\/blog\/domain-nedir-ne-ise-yarar\/\" target=\"_blank\">domain nedir<\/a> yaz\u0131s\u0131ndan, alan ad\u0131 kayd\u0131n\u0131n nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 anlatan ba\u015fka bir yaz\u0131ya link vermek, kullan\u0131c\u0131y\u0131 sitenizde tutar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pogo-Stickingi-Onleyen-Hizli-ve-Guvenilir-Altyapi-Icin-Neden-IHS-Telekomu-Tercih-Etmelisiniz\"><\/span>Pogo-Sticking&#8217;i \u00d6nleyen H\u0131zl\u0131 ve G\u00fcvenilir Altyap\u0131 \u0130\u00e7in Neden \u0130HS Telekom&#8217;u Tercih Etmelisiniz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pogo-sticking&#8217;i \u00f6nleme stratejilerinin temelinde yatan en \u00f6nemli fakt\u00f6rlerden biri, web sitenizin teknik altyap\u0131s\u0131n\u0131n sa\u011flaml\u0131\u011f\u0131d\u0131r. Yava\u015f y\u00fcklenen, s\u0131k s\u0131k kesintiye u\u011frayan veya g\u00fcven vermeyen bir site, en kaliteli i\u00e7eri\u011fe sahip olsa bile kullan\u0131c\u0131lar\u0131 kaybeder. \u0130HS Telekom, sundu\u011fu y\u00fcksek performansl\u0131 ve g\u00fcvenilir altyap\u0131 \u00e7\u00f6z\u00fcmleriyle pogo-sticking riskini en aza indirmenize yard\u0131mc\u0131 olur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yuksek-Performansli-Hosting-ile-Sayfa-Hizini-Artirma\"><\/span>Y\u00fcksek Performansl\u0131 Hosting ile Sayfa H\u0131z\u0131n\u0131 Art\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sayfa h\u0131z\u0131, pogo-sticking&#8217;in en b\u00fcy\u00fck tetikleyicilerinden biridir. \u0130HS Telekom&#8217;un optimize edilmi\u015f sunucular\u0131 ve y\u00fcksek performansl\u0131 <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/linux-hosting.html\" target=\"_blank\">Linux hosting<\/a> \u00e7\u00f6z\u00fcmleri, web sitenizin \u0131\u015f\u0131k h\u0131z\u0131nda a\u00e7\u0131lmas\u0131n\u0131 sa\u011flar. H\u0131zl\u0131 y\u00fcklenen sayfalar, kullan\u0131c\u0131lar\u0131n sabr\u0131n\u0131 ta\u015f\u0131rmadan i\u00e7eri\u011finize an\u0131nda ula\u015fmas\u0131n\u0131 sa\u011flayarak sitede kalma s\u00fcrelerini art\u0131r\u0131r ve pogo-sticking oran\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guclu-Sunucu-Altyapisi-ile-Kesintisiz-Erisim-Saglama\"><\/span>G\u00fc\u00e7l\u00fc Sunucu Altyap\u0131s\u0131 ile Kesintisiz Eri\u015fim Sa\u011flama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir kullan\u0131c\u0131n\u0131n sitenize t\u0131klad\u0131\u011f\u0131nda bir hata sayfas\u0131yla veya ula\u015f\u0131lamayan bir siteyle kar\u015f\u0131la\u015fmas\u0131, pogo-sticking&#8217;in en k\u00f6t\u00fc senaryosudur. \u0130HS Telekom&#8217;un g\u00fc\u00e7l\u00fc ve yedekli sunucu altyap\u0131s\u0131, sitenizin 7\/24 kesintisiz olarak yay\u0131nda kalmas\u0131n\u0131 garanti eder. Bu sayede, arama motorlar\u0131ndan gelen de\u011ferli trafi\u011fi hi\u00e7bir zaman kaybetmezsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SSL-Sertifikalari-ile-Kullanici-Guvenini-Pekistiirme\"><\/span>SSL Sertifikalar\u0131 ile Kullan\u0131c\u0131 G\u00fcvenini Peki\u015ftiirme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>G\u00fcvenlik, kullan\u0131c\u0131 deneyiminin ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. Modern taray\u0131c\u0131lar, SSL sertifikas\u0131 olmayan siteleri &#8220;G\u00fcvenli De\u011fil&#8221; olarak i\u015faretler. Bu uyar\u0131, kullan\u0131c\u0131lar\u0131n sitenize girmeden geri d\u00f6nmesine neden olabilir. \u0130HS Telekom&#8217;un sundu\u011fu <a href=\"https:\/\/www.ihs.com.tr\/ssl\/\" target=\"_blank\">SSL sertifikas\u0131<\/a> hizmetleri ile sitenizi HTTPS protokol\u00fcne ge\u00e7irerek hem kullan\u0131c\u0131 verilerini korur hem de ziyaret\u00e7ilerinize g\u00fcvenli bir ortam sunarak sitede kalmalar\u0131n\u0131 te\u015fvik edersiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"724-Teknik-Destek-ile-Olasi-Sorunlari-Hizla-Cozme\"><\/span>7\/24 Teknik Destek ile Olas\u0131 Sorunlar\u0131 H\u0131zla \u00c7\u00f6zme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitenizde ya\u015fanabilecek herhangi bir teknik sorun, kullan\u0131c\u0131 deneyimini olumsuz etkileyebilir ve pogo-sticking&#8217;e yol a\u00e7abilir. \u0130HS Telekom&#8217;un uzman teknik destek ekibi, 7\/24 yan\u0131n\u0131zdad\u0131r. Olas\u0131 sorunlara an\u0131nda m\u00fcdahale ederek sitenizin performans\u0131n\u0131 s\u00fcrekli en \u00fcst d\u00fczeyde tutman\u0131za yard\u0131mc\u0131 olur ve ziyaret\u00e7ilerinize sorunsuz bir deneyim sunman\u0131z\u0131 sa\u011flar. Sorunsuz bir deneyim i\u00e7in <a href=\"https:\/\/www.ihs.com.tr\/kurumsal\/iletisim.html\" target=\"_blank\">ileti\u015fim<\/a> kanallar\u0131m\u0131zdan bize ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arama motoru sonu\u00e7 sayfas\u0131ndan (SERP) bir siteye t\u0131klayan kullan\u0131c\u0131n\u0131n, arad\u0131\u011f\u0131 bilgiyi bulamad\u0131\u011f\u0131 i\u00e7in h\u0131zla geri d\u00f6n\u00fcp ba\u015fka bir sonuca t\u0131klamas\u0131, dijital pazarlama&hellip;<\/p>\n","protected":false},"author":3,"featured_media":15877,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[],"class_list":["post-15876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/15876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=15876"}],"version-history":[{"count":1,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/15876\/revisions"}],"predecessor-version":[{"id":15878,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/15876\/revisions\/15878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/15877"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=15876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=15876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=15876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}