{"id":16518,"date":"2026-09-13T21:52:45","date_gmt":"2026-09-13T18:52:45","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=16518"},"modified":"2026-09-13T21:52:45","modified_gmt":"2026-09-13T18:52:45","slug":"knowledge-graph-bilgi-grafigi-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/","title":{"rendered":"Knowledge Graph (Bilgi Grafi\u011fi) Nedir? Markan\u0131z\u0131 Arama Sonu\u00e7lar\u0131nda \u00d6ne \u00c7\u0131kar\u0131n"},"content":{"rendered":"<p>Arama motorlar\u0131, art\u0131k sadece anahtar kelimeleri e\u015fle\u015ftiren basit dizinler de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n niyetlerini anlayan ve onlara en do\u011fru bilgiyi an\u0131nda sunan zeki sistemlerdir. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn merkezinde ise &#8220;Knowledge Graph&#8221; yani Bilgi Grafi\u011fi yer al\u0131r. Bilgi Grafi\u011fi, markalar\u0131n dijital d\u00fcnyadaki kimli\u011fini ve otoritesini in\u015fa etmeleri i\u00e7in devrim niteli\u011finde bir f\u0131rsat sunar. Markan\u0131z\u0131n arama sonu\u00e7lar\u0131nda sadece bir link olarak de\u011fil, hakk\u0131nda zengin bilgiler sunan bir bilgi paneliyle yer almas\u0131, hem g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc hem de g\u00fcvenilirli\u011finizi katbekat art\u0131r\u0131r. Bu makalede, Bilgi Grafi\u011fi&#8217;nin ne oldu\u011funu, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve markan\u0131z\u0131 bu g\u00fc\u00e7l\u00fc sisteme dahil ederek arama sonu\u00e7lar\u0131nda nas\u0131l \u00f6ne \u00e7\u0131kabilece\u011finizi detayl\u0131 bir \u015fekilde ele alaca\u011f\u0131z.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aa8395519f02\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6aa8395519f02\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Bilgi-Grafigi-Knowledge-Graph-Temelleri\" >Bilgi Grafi\u011fi (Knowledge Graph) Temelleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Bilgi-Grafigi-Nedir\" >Bilgi Grafi\u011fi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Geleneksel-Arama-Sonuclarindan-Farklari\" >Geleneksel Arama Sonu\u00e7lar\u0131ndan Farklar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Varliklar-Entities-Iliskiler-Relationships-ve-Nitelikler-Attributes\" >Varl\u0131klar (Entities), \u0130li\u015fkiler (Relationships) ve Nitelikler (Attributes)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Arama-Motorlari-Bilgi-Grafigini-Nasil-Olusturur-ve-Kullanir\" >Arama Motorlar\u0131 Bilgi Grafi\u011fini Nas\u0131l Olu\u015fturur ve Kullan\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Veri-Kaynaklarinin-Tespiti-ve-Entegrasyonu-Wikipedia-Wikidata-Resmi-Siteler-vb\" >Veri Kaynaklar\u0131n\u0131n Tespiti ve Entegrasyonu (Wikipedia, Wikidata, Resmi Siteler vb.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Anlamsal-Arama-Semantic-Search-ile-Iliskisi\" >Anlamsal Arama (Semantic Search) ile \u0130li\u015fkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Kullanici-Sorgularini-Anlama-ve-Yanitlama-Sureci\" >Kullan\u0131c\u0131 Sorgular\u0131n\u0131 Anlama ve Yan\u0131tlama S\u00fcreci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Markalar-Icin-Bilgi-Grafiginin-Stratejik-Onemi\" >Markalar \u0130\u00e7in Bilgi Grafi\u011finin Stratejik \u00d6nemi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Arama-Sonuclarinda-Gorunurlugu-SERP-Visibility-Artirma\" >Arama Sonu\u00e7lar\u0131nda G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (SERP Visibility) Art\u0131rma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Marka-Otoritesi-ve-Guvenilirligi-Olusturma\" >Marka Otoritesi ve G\u00fcvenilirli\u011fi Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Kullanici-Deneyimini-Iyilestirme-ve-Tiklama-Oranlarini-CTR-Yukseltme\" >Kullan\u0131c\u0131 Deneyimini \u0130yile\u015ftirme ve T\u0131klama Oranlar\u0131n\u0131 (CTR) Y\u00fckseltme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Sesli-Arama-ve-Yapay-Zeka-Asistanlarinda-One-Cikma\" >Sesli Arama ve Yapay Zeka Asistanlar\u0131nda \u00d6ne \u00c7\u0131kma<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Markanizi-Bilgi-Grafigine-Dahil-Etme-ve-Optimize-Etme-Yontemleri\" >Markan\u0131z\u0131 Bilgi Grafi\u011fine Dahil Etme ve Optimize Etme Y\u00f6ntemleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Yapilandirilmis-Veri-Structured-Data-ve-Schemaorg-Isaretlemeleri\" >Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri (Structured Data) ve Schema.org \u0130\u015faretlemeleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Google-Business-Profile-Optimizasyonu\" >Google Business Profile Optimizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Wikipedia-ve-Wikidata-Varligi-Olusturma-ve-Yonetimi\" >Wikipedia ve Wikidata Varl\u0131\u011f\u0131 Olu\u015fturma ve Y\u00f6netimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Guvenilir-ve-Otoriter-Web-Sitelerinden-Bahsedilme-Citations-Mentions\" >G\u00fcvenilir ve Otoriter Web Sitelerinden Bahsedilme (Citations &#038; Mentions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Marka-Bilgilerinde-Tutarliligin-Saglanmasi-NAP-%E2%80%93-Name-Address-Phone-Number\" >Marka Bilgilerinde Tutarl\u0131l\u0131\u011f\u0131n Sa\u011flanmas\u0131 (NAP &#8211; Name, Address, Phone Number)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Bilgi-Paneli-Knowledge-Panel-ve-Temel-Bilesenleri\" >Bilgi Paneli (Knowledge Panel) ve Temel Bile\u015fenleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Logo-ve-Kurumsal-Gorseller\" >Logo ve Kurumsal G\u00f6rseller<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Sirket-Aciklamasi-ve-Temel-Bilgiler-Kurulus-Tarihi-CEO-vb\" >\u015eirket A\u00e7\u0131klamas\u0131 ve Temel Bilgiler (Kurulu\u015f Tarihi, CEO vb.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Sosyal-Medya-Profilleri-ve-Web-Sitesi\" >Sosyal Medya Profilleri ve Web Sitesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Musteri-Yorumlari-ve-Degerlendirmeleri\" >M\u00fc\u015fteri Yorumlar\u0131 ve De\u011ferlendirmeleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Ilgili-Varliklar-Rakipler-Urunler-Kurucular\" >\u0130lgili Varl\u0131klar (Rakipler, \u00dcr\u00fcnler, Kurucular)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Bilgi-Grafigi-Varliginizi-Yonetme-ve-Iyilestirme-Surecleri\" >Bilgi Grafi\u011fi Varl\u0131\u011f\u0131n\u0131z\u0131 Y\u00f6netme ve \u0130yile\u015ftirme S\u00fcre\u00e7leri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Bilgi-Panelinde-Hak-Talebinde-Bulunma-Claiming-Your-Knowledge-Panel\" >Bilgi Panelinde Hak Talebinde Bulunma (Claiming Your Knowledge Panel)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Yanlis-Bilgileri-Duzeltme-ve-Guncelleme-Talepleri\" >Yanl\u0131\u015f Bilgileri D\u00fczeltme ve G\u00fcncelleme Talepleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Icerik-Stratejisi-ile-Bilgi-Grafigini-Surekli-Besleme\" >\u0130\u00e7erik Stratejisi ile Bilgi Grafi\u011fini S\u00fcrekli Besleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Performans-Takibi-ve-Analizi\" >Performans Takibi ve Analizi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Knowledge-Graph-Optimizasyonu-Icin-Neden-IHS-Telekomu-Tercih-Etmelisiniz\" >Knowledge Graph Optimizasyonu \u0130\u00e7in Neden \u0130HS Telekom&#8217;u Tercih Etmelisiniz?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Teknik-SEO-ve-Yapilandirilmis-Veri-Uzmanligi\" >Teknik SEO ve Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Uzmanl\u0131\u011f\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Stratejik-Marka-Varligi-Yonetimi\" >Stratejik Marka Varl\u0131\u011f\u0131 Y\u00f6netimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Veri-Tutarliligi-ve-Otorite-Insasi-Destegi\" >Veri Tutarl\u0131l\u0131\u011f\u0131 ve Otorite \u0130n\u015fas\u0131 Deste\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.ihs.com.tr\/blog\/knowledge-graph-bilgi-grafigi-nedir\/#Detayli-Raporlama-ve-Surekli-Iyilestirme-Yaklasimi\" >Detayl\u0131 Raporlama ve S\u00fcrekli \u0130yile\u015ftirme Yakla\u015f\u0131m\u0131<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bilgi-Grafigi-Knowledge-Graph-Temelleri\"><\/span>Bilgi Grafi\u011fi (Knowledge Graph) Temelleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bilgi Grafi\u011fi, arama motorlar\u0131n\u0131n d\u00fcnyay\u0131 insanlar gibi anlamas\u0131na olanak tan\u0131yan devasa bir bilgi a\u011f\u0131d\u0131r. Sadece kelimeler ve ba\u011flant\u0131lar aras\u0131ndaki ili\u015fkileri de\u011fil, ayn\u0131 zamanda &#8220;\u015feyler&#8221; (varl\u0131klar) ve bu varl\u0131klar aras\u0131ndaki anlamsal ba\u011flant\u0131lar\u0131 da anlar. Bu b\u00f6l\u00fcm, Bilgi Grafi\u011fi&#8217;nin temel yap\u0131 ta\u015flar\u0131n\u0131 ve geleneksel arama y\u00f6ntemlerinden nas\u0131l ayr\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamaktad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bilgi-Grafigi-Nedir\"><\/span>Bilgi Grafi\u011fi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bilgi Grafi\u011fi, Google taraf\u0131ndan geli\u015ftirilen ve arama sonu\u00e7lar\u0131n\u0131 daha anlaml\u0131 ve zengin hale getirmeyi ama\u00e7layan bir bilgi taban\u0131d\u0131r. Milyarlarca varl\u0131k (insanlar, yerler, organizasyonlar, kavramlar vb.) ve bu varl\u0131klar aras\u0131ndaki trilyonlarca ili\u015fkiyi i\u00e7eren devasa bir anlamsal a\u011fd\u0131r. Amac\u0131, kullan\u0131c\u0131lar\u0131n sorgular\u0131na do\u011frudan yan\u0131tlar sunmak, ilgili ek bilgiler sa\u011flamak ve konular aras\u0131nda ke\u015fif yapmalar\u0131na olanak tan\u0131makt\u0131r. \u00d6rne\u011fin, &#8220;Leonardo da Vinci kimdir?&#8221; diye aratt\u0131\u011f\u0131n\u0131zda, Bilgi Grafi\u011fi sayesinde sadece web sitelerinin bir listesini de\u011fil, ayn\u0131 zamanda do\u011fum tarihini, en \u00fcnl\u00fc eserlerini, ya\u015fad\u0131\u011f\u0131 d\u00f6nemi ve ilgili di\u011fer sanat\u00e7\u0131lar\u0131 i\u00e7eren bir bilgi paneli g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Geleneksel-Arama-Sonuclarindan-Farklari\"><\/span>Geleneksel Arama Sonu\u00e7lar\u0131ndan Farklar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Geleneksel arama motorlar\u0131, anahtar kelime e\u015fle\u015ftirme prensibine dayan\u0131r. Bir sorgu yazd\u0131\u011f\u0131n\u0131zda, bu kelimeleri i\u00e7eren web sayfalar\u0131n\u0131 bulur ve bunlar\u0131 pop\u00fclerlik (PageRank gibi) metriklerine g\u00f6re s\u0131ralar. Bilgi Grafi\u011fi ise bu yakla\u015f\u0131m\u0131 bir ad\u0131m \u00f6teye ta\u015f\u0131yarak &#8220;kelime dizilerinden&#8221; &#8220;\u015feylerin d\u00fcnyas\u0131na&#8221; ge\u00e7er. Yani, arama motoru art\u0131k &#8220;Apple&#8221; kelimesinin bir meyve mi yoksa bir teknoloji \u015firketi mi oldu\u011funu ba\u011flam\u0131na g\u00f6re anlayabilir. Bu anlamsal anlay\u0131\u015f, arama sonu\u00e7lar\u0131n\u0131n kalitesini ve do\u011frulu\u011funu \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/p>\n<div class=\"karsilastirma\">\n<table>\n<thead>\n<tr>\n<th>\u00d6zellik<\/th>\n<th>Geleneksel Arama<\/th>\n<th>Bilgi Grafi\u011fi Destekli Arama<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Odak<\/strong><\/td>\n<td>Anahtar Kelime E\u015fle\u015ftirme<\/td>\n<td>Varl\u0131klar ve \u0130li\u015fkiler (Anlamsal Anlama)<\/td>\n<\/tr>\n<tr>\n<td><strong>Sonu\u00e7 T\u00fcr\u00fc<\/strong><\/td>\n<td>10 mavi link listesi<\/td>\n<td>Bilgi Panelleri, Zengin Kartlar, Do\u011frudan Yan\u0131tlar<\/td>\n<\/tr>\n<tr>\n<td><strong>Ama\u00e7<\/strong><\/td>\n<td>\u0130lgili web sayfalar\u0131n\u0131 bulmak<\/td>\n<td>Kullan\u0131c\u0131n\u0131n sorusuna do\u011frudan yan\u0131t vermek<\/td>\n<\/tr>\n<tr>\n<td><strong>Veri Yap\u0131s\u0131<\/strong><\/td>\n<td>Yap\u0131land\u0131r\u0131lmam\u0131\u015f metin ve linkler<\/td>\n<td>Yap\u0131land\u0131r\u0131lm\u0131\u015f ve ba\u011flant\u0131l\u0131 veriler<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Varliklar-Entities-Iliskiler-Relationships-ve-Nitelikler-Attributes\"><\/span>Varl\u0131klar (Entities), \u0130li\u015fkiler (Relationships) ve Nitelikler (Attributes)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bilgi Grafi\u011fi&#8217;nin \u00fc\u00e7 temel bile\u015feni vard\u0131r. Bu bile\u015fenler, bilginin nas\u0131l organize edildi\u011fini ve birbirine ba\u011fland\u0131\u011f\u0131n\u0131 tan\u0131mlar:<\/p>\n<ul>\n<li><strong>Varl\u0131klar (Entities):<\/strong> Ger\u00e7ek d\u00fcnyadaki nesneleri veya kavramlar\u0131 temsil eden tekil ve tan\u0131mlanabilir \u015feylerdir. \u00d6rne\u011fin; &#8220;Fatih Sultan Mehmet&#8221;, &#8220;\u0130stanbul&#8221;, &#8220;Apple Inc.&#8221; veya &#8220;Mona Lisa&#8221; birer varl\u0131kt\u0131r.<\/li>\n<li><strong>\u0130li\u015fkiler (Relationships):<\/strong> \u0130ki varl\u0131k aras\u0131ndaki ba\u011flant\u0131y\u0131 tan\u0131mlar. \u00d6rne\u011fin, &#8220;Fatih Sultan Mehmet&#8221; (varl\u0131k) &#8211; <em>fethetti<\/em> (ili\u015fki) &#8211; &#8220;\u0130stanbul&#8221; (varl\u0131k) aras\u0131ndaki ba\u011flant\u0131 bir ili\u015fkidir.<\/li>\n<li><strong>Nitelikler (Attributes):<\/strong> Bir varl\u0131\u011f\u0131n \u00f6zelliklerini veya verilerini tan\u0131mlar. \u00d6rne\u011fin, &#8220;Mona Lisa&#8221; varl\u0131\u011f\u0131n\u0131n nitelikleri aras\u0131nda &#8220;Leonardo da Vinci&#8221; (sanat\u00e7\u0131), &#8220;1503&#8221; (yarat\u0131l\u0131\u015f tarihi) ve &#8220;Louvre M\u00fczesi&#8221; (bulundu\u011fu yer) bulunur.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Arama-Motorlari-Bilgi-Grafigini-Nasil-Olusturur-ve-Kullanir\"><\/span>Arama Motorlar\u0131 Bilgi Grafi\u011fini Nas\u0131l Olu\u015fturur ve Kullan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Arama motorlar\u0131, bu devasa bilgi a\u011f\u0131n\u0131 olu\u015fturmak ve g\u00fcncel tutmak i\u00e7in s\u00fcrekli olarak interneti ve di\u011fer g\u00fcvenilir kaynaklar\u0131 tarar. Bu s\u00fcre\u00e7, verilerin toplanmas\u0131, do\u011frulanmas\u0131 ve birbirine ba\u011flanmas\u0131 gibi karma\u015f\u0131k ad\u0131mlardan olu\u015fur. Sonras\u0131nda ise bu yap\u0131, kullan\u0131c\u0131 sorgular\u0131n\u0131 daha derinlemesine anlamak i\u00e7in kullan\u0131l\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Veri-Kaynaklarinin-Tespiti-ve-Entegrasyonu-Wikipedia-Wikidata-Resmi-Siteler-vb\"><\/span>Veri Kaynaklar\u0131n\u0131n Tespiti ve Entegrasyonu (Wikipedia, Wikidata, Resmi Siteler vb.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google, Bilgi Grafi\u011fi&#8217;ni olu\u015fturmak i\u00e7in \u00e7e\u015fitli ve g\u00fcvenilir veri kaynaklar\u0131ndan yararlan\u0131r. Bu kaynaklar\u0131n ba\u015f\u0131nda Wikipedia ve onun yap\u0131land\u0131r\u0131lm\u0131\u015f veri karde\u015fi olan Wikidata gelir. Bunun yan\u0131 s\u0131ra, markalar\u0131n resmi web siteleri, lisansl\u0131 veri tabanlar\u0131, kamuya a\u00e7\u0131k kaynaklar ve di\u011fer otoriter siteler de \u00f6nemli veri sa\u011flay\u0131c\u0131lard\u0131r. Arama motoru, bu farkl\u0131 kaynaklardan gelen bilgileri birle\u015ftirir, \u00e7eli\u015fkileri \u00e7\u00f6zer ve en do\u011fru ve g\u00fcncel bilgiyi sunmak i\u00e7in bir konsens\u00fcs olu\u015fturur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anlamsal-Arama-Semantic-Search-ile-Iliskisi\"><\/span>Anlamsal Arama (Semantic Search) ile \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anlamsal arama, bir sorgunun arkas\u0131ndaki niyeti ve ba\u011flam\u0131 anlamaya odaklanan bir arama y\u00f6ntemidir. Bilgi Grafi\u011fi, anlamsal araman\u0131n temelini olu\u015fturan motordur. Bir kullan\u0131c\u0131 &#8220;T\u00fcrkiye&#8217;nin ba\u015fkentinin n\u00fcfusu ne kadar?&#8221; diye sordu\u011funda, arama motoru \u00f6nce &#8220;T\u00fcrkiye&#8217;nin ba\u015fkenti&#8221; varl\u0131\u011f\u0131n\u0131n &#8220;Ankara&#8221; oldu\u011funu Bilgi Grafi\u011fi&#8217;nden anlar. Ard\u0131ndan &#8220;Ankara&#8221; varl\u0131\u011f\u0131n\u0131n &#8220;n\u00fcfus&#8221; niteli\u011fini bularak kullan\u0131c\u0131ya do\u011frudan bir cevap sunar. Bu, sadece anahtar kelimeleri aramak yerine, varl\u0131klar ve ili\u015fkiler aras\u0131ndaki ba\u011flant\u0131lar\u0131 kullanarak sorguyu yan\u0131tlamakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanici-Sorgularini-Anlama-ve-Yanitlama-Sureci\"><\/span>Kullan\u0131c\u0131 Sorgular\u0131n\u0131 Anlama ve Yan\u0131tlama S\u00fcreci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir kullan\u0131c\u0131 arama yapt\u0131\u011f\u0131nda, arama motoru sorguyu par\u00e7alara ay\u0131rarak i\u00e7indeki varl\u0131klar\u0131 ve niyetleri tespit eder. \u00d6rne\u011fin, &#8220;Apple kurucusunun filmleri&#8221; sorgusunda &#8220;Apple&#8221; (\u015firket) ve &#8220;kurucu&#8221; (ili\u015fki) varl\u0131klar\u0131 belirlenir ve bu &#8220;Steve Jobs&#8221; varl\u0131\u011f\u0131na i\u015faret eder. Daha sonra &#8220;Steve Jobs&#8221; ile ilgili &#8220;filmler&#8221; aran\u0131r ve sonu\u00e7lar buna g\u00f6re listelenir. Bu s\u00fcre\u00e7, kullan\u0131c\u0131n\u0131n daha karma\u015f\u0131k ve diyalog benzeri sorular sormas\u0131na olanak tan\u0131r ve arama motorunun bu sorulara isabetli yan\u0131tlar vermesini sa\u011flar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Markalar-Icin-Bilgi-Grafiginin-Stratejik-Onemi\"><\/span>Markalar \u0130\u00e7in Bilgi Grafi\u011finin Stratejik \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bilgi Grafi\u011fi&#8217;nde bir varl\u0131k olarak yer almak, markalar i\u00e7in dijital pazarlama stratejilerinin kritik bir par\u00e7as\u0131 haline gelmi\u015ftir. Bu, sadece daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck elde etmekle kalmaz, ayn\u0131 zamanda marka imaj\u0131n\u0131 ve kullan\u0131c\u0131 g\u00fcvenini de do\u011frudan etkiler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Arama-Sonuclarinda-Gorunurlugu-SERP-Visibility-Artirma\"><\/span>Arama Sonu\u00e7lar\u0131nda G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (SERP Visibility) Art\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bilgi Grafi\u011fi&#8217;nde yer alan markalar, arama sonu\u00e7lar\u0131nda genellikle sa\u011f tarafta g\u00f6r\u00fcnen &#8220;Bilgi Paneli&#8221; (Knowledge Panel) ile \u00f6d\u00fcllendirilir. Bu panel, standart arama sonu\u00e7lar\u0131ndan \u00e7ok daha fazla yer kaplar ve markan\u0131n logosu, a\u00e7\u0131klamas\u0131, ileti\u015fim bilgileri ve sosyal medya profilleri gibi \u00f6nemli bilgileri i\u00e7erir. Bu durum, markan\u0131z\u0131n arama sonu\u00e7lar\u0131 sayfas\u0131nda (SERP) \u00f6ne \u00e7\u0131kmas\u0131n\u0131 ve rakiplerinizden s\u0131yr\u0131lmas\u0131n\u0131 sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marka-Otoritesi-ve-Guvenilirligi-Olusturma\"><\/span>Marka Otoritesi ve G\u00fcvenilirli\u011fi Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google&#8217;\u0131n bir marka i\u00e7in \u00f6zel bir Bilgi Paneli g\u00f6stermesi, o markay\u0131 konuyla ilgili g\u00fcvenilir ve otoriter bir varl\u0131k olarak tan\u0131d\u0131\u011f\u0131n\u0131n bir i\u015faretidir. Kullan\u0131c\u0131lar, bu panellerde sunulan derli toplu ve resmi bilgileri g\u00f6rd\u00fcklerinde markaya kar\u015f\u0131 daha fazla g\u00fcven duyarlar. Bu, marka alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirir ve potansiyel m\u00fc\u015fterilerin sat\u0131n alma kararlar\u0131n\u0131 olumlu y\u00f6nde etkiler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanici-Deneyimini-Iyilestirme-ve-Tiklama-Oranlarini-CTR-Yukseltme\"><\/span>Kullan\u0131c\u0131 Deneyimini \u0130yile\u015ftirme ve T\u0131klama Oranlar\u0131n\u0131 (CTR) Y\u00fckseltme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bilgi Paneli, kullan\u0131c\u0131lar\u0131n arad\u0131klar\u0131 temel bilgilere (telefon numaras\u0131, adres, \u00e7al\u0131\u015fma saatleri vb.) web sitesine t\u0131klamadan h\u0131zl\u0131ca ula\u015fmalar\u0131n\u0131 sa\u011flar. Bu, kullan\u0131c\u0131 deneyimini iyile\u015ftirir. Ayn\u0131 zamanda, paneldeki web sitesi ba\u011flant\u0131s\u0131, sosyal medya ikonlar\u0131 ve di\u011fer t\u0131klanabilir \u00f6\u011feler, markan\u0131n dijital varl\u0131klar\u0131na y\u00f6nlendirilen nitelikli trafi\u011fi art\u0131rarak genel t\u0131klama oranlar\u0131n\u0131 (CTR) y\u00fckseltir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sesli-Arama-ve-Yapay-Zeka-Asistanlarinda-One-Cikma\"><\/span>Sesli Arama ve Yapay Zeka Asistanlar\u0131nda \u00d6ne \u00c7\u0131kma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Asistan, Siri ve Alexa gibi sesli asistanlar, kullan\u0131c\u0131lar\u0131n sorular\u0131n\u0131 yan\u0131tlamak i\u00e7in do\u011frudan Bilgi Grafi\u011fi&#8217;ndeki verileri kullan\u0131r. &#8220;En yak\u0131n [marka] ma\u011fazas\u0131 nerede?&#8221; veya &#8220;[Marka]&#8217;n\u0131n kurucusu kim?&#8221; gibi sorular\u0131n cevaplar\u0131 Bilgi Grafi\u011fi&#8217;nden \u00e7ekilir. Markan\u0131z bu sistemde do\u011fru bir \u015fekilde tan\u0131mlanm\u0131\u015fsa, sesli arama sonu\u00e7lar\u0131nda \u00f6ne \u00e7\u0131kma ve potansiyel m\u00fc\u015fterilere ula\u015fma \u015fans\u0131n\u0131z artar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Markanizi-Bilgi-Grafigine-Dahil-Etme-ve-Optimize-Etme-Yontemleri\"><\/span>Markan\u0131z\u0131 Bilgi Grafi\u011fine Dahil Etme ve Optimize Etme Y\u00f6ntemleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Markan\u0131z\u0131 Bilgi Grafi\u011fi&#8217;ne dahil etmek, arama motorlar\u0131na kim oldu\u011funuzu, ne yapt\u0131\u011f\u0131n\u0131z\u0131 ve di\u011fer varl\u0131klarla nas\u0131l bir ili\u015fkiniz oldu\u011funu net bir \u015fekilde anlatmay\u0131 gerektirir. Bu s\u00fcre\u00e7, teknik SEO ve stratejik i\u00e7erik y\u00f6netiminin bir birle\u015fimidir. Web sitenizin altyap\u0131s\u0131nda kullanaca\u011f\u0131n\u0131z do\u011fru bir <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/\" target=\"_blank\">hosting<\/a> hizmeti bu teknik ad\u0131mlar\u0131n sorunsuz \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yapilandirilmis-Veri-Structured-Data-ve-Schemaorg-Isaretlemeleri\"><\/span>Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri (Structured Data) ve Schema.org \u0130\u015faretlemeleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, web sitenizdeki i\u00e7eri\u011fi arama motorlar\u0131n\u0131n anlayabilece\u011fi standart bir formatta etiketlemenin bir yoludur. Schema.org, bu ama\u00e7la kullan\u0131lan en yayg\u0131n kelime da\u011farc\u0131\u011f\u0131d\u0131r. Sitenize do\u011fru \u015fema i\u015faretlemelerini ekleyerek, Google&#8217;a markan\u0131z\u0131n bir &#8220;Organizasyon&#8221;, kurucunuzun bir &#8220;Ki\u015fi&#8221; veya satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn bir &#8220;\u00dcr\u00fcn&#8221; oldu\u011funu a\u00e7\u0131k\u00e7a belirtirsiniz. Bu, Bilgi Grafi\u011fi&#8217;nin sizi bir varl\u0131k olarak tan\u0131mas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n<div class=\"karsilastirma\">\n<table>\n<thead>\n<tr>\n<th>Schema T\u00fcr\u00fc<\/th>\n<th>A\u00e7\u0131klama<\/th>\n<th>Kullan\u0131m Alan\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Organization Schema<\/strong><\/td>\n<td>\u015eirket ad\u0131, logo, adres, sosyal medya profilleri gibi kurumsal bilgileri i\u015faretler.<\/td>\n<td>T\u00fcm kurumsal web siteleri i\u00e7in temeldir.<\/td>\n<\/tr>\n<tr>\n<td><strong>Person Schema<\/strong><\/td>\n<td>\u015eirketin kurucusu, CEO&#8217;su veya \u00f6nemli y\u00f6neticileri gibi ki\u015filer hakk\u0131ndaki bilgileri tan\u0131mlar.<\/td>\n<td>Y\u00f6netici profilleri, hakk\u0131m\u0131zda sayfalar\u0131.<\/td>\n<\/tr>\n<tr>\n<td><strong>Product Schema<\/strong><\/td>\n<td>\u00dcr\u00fcn ad\u0131, fiyat\u0131, stok durumu, de\u011ferlendirmeleri gibi bilgileri i\u015faretler.<\/td>\n<td>E-ticaret sitelerindeki \u00fcr\u00fcn sayfalar\u0131.<\/td>\n<\/tr>\n<tr>\n<td><strong>LocalBusiness Schema<\/strong><\/td>\n<td>Fiziksel bir konuma sahip i\u015fletmeler i\u00e7in adres, telefon, \u00e7al\u0131\u015fma saatleri gibi bilgileri tan\u0131mlar.<\/td>\n<td>Ma\u011fazalar, restoranlar, ofisler.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4>Organization Schema<\/h4>\n<p>Bu i\u015faretleme t\u00fcr\u00fc, markan\u0131z\u0131n temel kimli\u011fini arama motorlar\u0131na bildirir. \u015eirketinizin resmi ad\u0131, logosu, web sitesi adresi, ileti\u015fim bilgileri ve sosyal medya profilleri gibi kritik verileri i\u00e7erir. Bu, Bilgi Paneli&#8217;nin temelini olu\u015fturur.<\/p>\n<h4>Person Schema<\/h4>\n<p>\u015eirketinizle ili\u015fkili \u00f6nemli ki\u015fileri (CEO, kurucular, y\u00f6netim kurulu \u00fcyeleri) tan\u0131mlamak i\u00e7in kullan\u0131l\u0131r. Bu ki\u015filerin adlar\u0131n\u0131, unvanlar\u0131n\u0131 ve ayn\u0131 organizasyonla olan ili\u015fkilerini i\u015faretleyerek, markan\u0131z\u0131n etraf\u0131ndaki ekosistemi netle\u015ftirirsiniz.<\/p>\n<h4>Product Schema<\/h4>\n<p>Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnler hakk\u0131nda detayl\u0131 bilgi sa\u011flamak i\u00e7in kullan\u0131l\u0131r. \u00dcr\u00fcn ad\u0131, markas\u0131, fiyat\u0131, para birimi ve m\u00fc\u015fteri yorumlar\u0131 gibi verileri yap\u0131land\u0131rarak, \u00fcr\u00fcnlerinizin arama sonu\u00e7lar\u0131nda zengin snippet&#8217;ler (rich snippets) olarak g\u00f6r\u00fcnmesini sa\u011flayabilirsiniz.<\/p>\n<h4>LocalBusiness Schema<\/h4>\n<p>E\u011fer fiziksel bir ma\u011fazan\u0131z veya ofisiniz varsa, LocalBusiness \u015femas\u0131 hayati \u00f6nem ta\u015f\u0131r. \u0130\u015fletmenizin ad\u0131n\u0131, adresini, telefon numaras\u0131n\u0131, \u00e7al\u0131\u015fma saatlerini ve co\u011frafi koordinatlar\u0131n\u0131 belirterek yerel arama sonu\u00e7lar\u0131nda ve haritalarda do\u011fru bir \u015fekilde g\u00f6r\u00fcnmesini sa\u011flars\u0131n\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google-Business-Profile-Optimizasyonu\"><\/span>Google Business Profile Optimizasyonu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Business Profile (eski ad\u0131yla Google My Business), yerel i\u015fletmeler i\u00e7in en g\u00fc\u00e7l\u00fc Bilgi Grafi\u011fi ara\u00e7lar\u0131ndan biridir. Profilinizi eksiksiz ve g\u00fcncel tutmak; do\u011fru kategori se\u00e7imi, \u00e7al\u0131\u015fma saatleri, foto\u011fraflar, hizmetler ve m\u00fc\u015fteri yorumlar\u0131na yan\u0131t vermek, Google&#8217;\u0131n i\u015fletmeniz hakk\u0131nda g\u00fcvenilir bilgi edinmesini sa\u011flar ve Bilgi Paneli&#8217;nizin zenginle\u015fmesine yard\u0131mc\u0131 olur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wikipedia-ve-Wikidata-Varligi-Olusturma-ve-Yonetimi\"><\/span>Wikipedia ve Wikidata Varl\u0131\u011f\u0131 Olu\u015fturma ve Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wikipedia, Google&#8217;\u0131n Bilgi Grafi\u011fi i\u00e7in en g\u00fcvendi\u011fi kaynaklardan biridir. Markan\u0131z\u0131n veya \u015firket kurucunuzun kayda de\u011ferlik kriterlerini kar\u015f\u0131lamas\u0131 durumunda bir Wikipedia sayfas\u0131na sahip olmak, otoritenizi kan\u0131tlaman\u0131n en etkili yollar\u0131ndan biridir. Wikidata ise Wikipedia&#8217;n\u0131n veritaban\u0131 versiyonudur ve buraya eklenen yap\u0131land\u0131r\u0131lm\u0131\u015f veriler do\u011frudan Bilgi Grafi\u011fi&#8217;ni besler. <a href=\"https:\/\/www.ihs.com.tr\/blog\/windows-10-simdiden-75-milyondan-fazla-cihaza-yuklendi-bile\/\" target=\"_blank\">Windows 10<\/a> gibi b\u00fcy\u00fck markalar\u0131n dahi bu platformlarda detayl\u0131 varl\u0131klar\u0131 bulunmaktad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guvenilir-ve-Otoriter-Web-Sitelerinden-Bahsedilme-Citations-Mentions\"><\/span>G\u00fcvenilir ve Otoriter Web Sitelerinden Bahsedilme (Citations &#038; Mentions)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Markan\u0131zdan veya y\u00f6neticilerinizden sekt\u00f6r\u00fcn\u00fczle ilgili haber siteleri, sayg\u0131n bloglar, r\u00f6portajlar veya end\u00fcstri raporlar\u0131 gibi g\u00fcvenilir kaynaklarda bahsedilmesi, Google&#8217;\u0131n g\u00f6z\u00fcnde varl\u0131\u011f\u0131n\u0131z\u0131n \u00f6nemini art\u0131r\u0131r. Bu bahsedilmeler, markan\u0131z\u0131n sadece kendi s\u00f6yledi\u011fiyle de\u011fil, ba\u015fkalar\u0131n\u0131n da onaylad\u0131\u011f\u0131 bir varl\u0131k oldu\u011funu g\u00f6sterir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marka-Bilgilerinde-Tutarliligin-Saglanmasi-NAP-%E2%80%93-Name-Address-Phone-Number\"><\/span>Marka Bilgilerinde Tutarl\u0131l\u0131\u011f\u0131n Sa\u011flanmas\u0131 (NAP &#8211; Name, Address, Phone Number)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Markan\u0131z\u0131n ad\u0131, adresi ve telefon numaras\u0131n\u0131n (NAP) web sitenizde, sosyal medya profillerinizde, Google Business Profile&#8217;da ve di\u011fer t\u00fcm \u00e7evrimi\u00e7i dizinlerde tutarl\u0131 olmas\u0131 kritik \u00f6neme sahiptir. Bilgilerdeki tutars\u0131zl\u0131klar, arama motorlar\u0131n\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131rabilir ve Bilgi Grafi\u011fi&#8217;nde do\u011fru verilerin birle\u015ftirilmesini zorla\u015ft\u0131rabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bilgi-Paneli-Knowledge-Panel-ve-Temel-Bilesenleri\"><\/span>Bilgi Paneli (Knowledge Panel) ve Temel Bile\u015fenleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bilgi Paneli, Bilgi Grafi\u011fi&#8217;nin kullan\u0131c\u0131ya d\u00f6n\u00fck en g\u00f6r\u00fcn\u00fcr y\u00fcz\u00fcd\u00fcr. Markan\u0131z hakk\u0131nda do\u011frulanm\u0131\u015f ve derlenmi\u015f bilgilerin bir \u00f6zeti olarak hizmet eder. Panelin i\u00e7eri\u011fi, markan\u0131n t\u00fcr\u00fcne ve mevcut verilere g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Logo-ve-Kurumsal-Gorseller\"><\/span>Logo ve Kurumsal G\u00f6rseller<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Panelin en \u00fcst\u00fcnde genellikle markan\u0131n resmi logosu yer al\u0131r. Ayr\u0131ca, ofis, \u00fcr\u00fcnler veya ekip gibi y\u00fcksek kaliteli kurumsal g\u00f6rseller de bu alanda g\u00f6sterilebilir. Bu g\u00f6rseller, markan\u0131n g\u00f6rsel kimli\u011fini g\u00fc\u00e7lendirir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sirket-Aciklamasi-ve-Temel-Bilgiler-Kurulus-Tarihi-CEO-vb\"><\/span>\u015eirket A\u00e7\u0131klamas\u0131 ve Temel Bilgiler (Kurulu\u015f Tarihi, CEO vb.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Genellikle Wikipedia veya markan\u0131n resmi sitesinden al\u0131nan k\u0131sa bir \u015firket a\u00e7\u0131klamas\u0131 bulunur. Bunun yan\u0131 s\u0131ra, kurulu\u015f tarihi, kurucusu, CEO&#8217;su, genel merkezinin konumu gibi temel kurumsal bilgilere yer verilir. Bu bilgilerin do\u011frulu\u011fu i\u00e7in g\u00fc\u00e7l\u00fc bir <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/\" target=\"_blank\">sunucu<\/a> altyap\u0131s\u0131 \u00fczerinde \u00e7al\u0131\u015fan ve h\u0131zl\u0131 a\u00e7\u0131lan bir web sitesi \u00f6nemlidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sosyal-Medya-Profilleri-ve-Web-Sitesi\"><\/span>Sosyal Medya Profilleri ve Web Sitesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bilgi Paneli, markan\u0131n resmi web sitesine ve do\u011frulanm\u0131\u015f sosyal medya profillerine (Facebook, Twitter, LinkedIn, Instagram vb.) do\u011frudan ba\u011flant\u0131lar i\u00e7erir. Bu, kullan\u0131c\u0131lar\u0131n markayla farkl\u0131 platformlarda etkile\u015fime ge\u00e7mesini kolayla\u015ft\u0131r\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Musteri-Yorumlari-ve-Degerlendirmeleri\"><\/span>M\u00fc\u015fteri Yorumlar\u0131 ve De\u011ferlendirmeleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00d6zellikle yerel i\u015fletmeler ve hizmet sa\u011flay\u0131c\u0131lar i\u00e7in Google yorumlar\u0131 ve ortalama puan\u0131 Bilgi Paneli&#8217;nde belirgin bir \u015fekilde g\u00f6sterilir. Bu, sosyal kan\u0131t (social proof) olu\u015fturarak potansiyel m\u00fc\u015fterilerin g\u00fcvenini kazanmada \u00f6nemli bir rol oynar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ilgili-Varliklar-Rakipler-Urunler-Kurucular\"><\/span>\u0130lgili Varl\u0131klar (Rakipler, \u00dcr\u00fcnler, Kurucular)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google, kullan\u0131c\u0131lar\u0131n ke\u015ffetmeye devam etmesini te\u015fvik etmek i\u00e7in Bilgi Paneli&#8217;nin alt\u0131nda ilgili di\u011fer varl\u0131klar\u0131 da g\u00f6sterebilir. &#8220;Kullan\u0131c\u0131lar \u015funlar\u0131 da arad\u0131:&#8221; ba\u015fl\u0131\u011f\u0131 alt\u0131nda rakipler, markan\u0131n pop\u00fcler \u00fcr\u00fcnleri veya kurucusu gibi ba\u011flant\u0131l\u0131 varl\u0131klar yer alabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bilgi-Grafigi-Varliginizi-Yonetme-ve-Iyilestirme-Surecleri\"><\/span>Bilgi Grafi\u011fi Varl\u0131\u011f\u0131n\u0131z\u0131 Y\u00f6netme ve \u0130yile\u015ftirme S\u00fcre\u00e7leri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bilgi Grafi\u011fi&#8217;nde bir kez yer almak yeterli de\u011fildir; bu varl\u0131\u011f\u0131n do\u011frulu\u011funu sa\u011flamak ve zamanla zenginle\u015ftirmek s\u00fcrekli bir \u00e7aba gerektirir. Marka bilgileriniz de\u011fi\u015ftik\u00e7e veya geli\u015ftik\u00e7e, bu de\u011fi\u015fikliklerin Bilgi Grafi\u011fi&#8217;ne yans\u0131t\u0131lmas\u0131 \u00f6nemlidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bilgi-Panelinde-Hak-Talebinde-Bulunma-Claiming-Your-Knowledge-Panel\"><\/span>Bilgi Panelinde Hak Talebinde Bulunma (Claiming Your Knowledge Panel)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google, markalar\u0131n veya ki\u015filerim kendi Bilgi Panelleri \u00fczerinde hak talebinde bulunmalar\u0131na ve d\u00fczenleme \u00f6nermelerine olanak tan\u0131r. Panelin alt\u0131nda yer alan &#8220;Bu bilgi panelinin sahibi misiniz?&#8221; (Claim this knowledge panel) se\u00e7ene\u011fi \u00fczerinden do\u011frulama s\u00fcrecini ba\u015flatabilirsiniz. Do\u011frulama yap\u0131ld\u0131ktan sonra, belirli bilgileri (\u00f6rne\u011fin ana g\u00f6rsel, baz\u0131 istatistikler) do\u011frudan g\u00fcncelleme yetkisine sahip olursunuz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yanlis-Bilgileri-Duzeltme-ve-Guncelleme-Talepleri\"><\/span>Yanl\u0131\u015f Bilgileri D\u00fczeltme ve G\u00fcncelleme Talepleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bilgi Paneli&#8217;nde hak talebinde bulunduktan sonra bile baz\u0131 bilgileri do\u011frudan de\u011fi\u015ftiremeyebilirsiniz. Panelde yanl\u0131\u015f veya eksik bir bilgi fark etti\u011finizde, her b\u00f6l\u00fcm\u00fcn yan\u0131nda bulunan &#8220;Geri Bildirim&#8221; veya &#8220;D\u00fczenleme \u00d6ner&#8221; ba\u011flant\u0131lar\u0131n\u0131 kullanarak Google&#8217;a d\u00fczeltme talebi g\u00f6nderebilirsiniz. Talebinizin kabul edilmesi i\u00e7in, \u00f6nerdi\u011finiz de\u011fi\u015fikli\u011fi destekleyen g\u00fcvenilir bir kayna\u011fa (genellikle resmi web siteniz) link vermeniz \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Icerik-Stratejisi-ile-Bilgi-Grafigini-Surekli-Besleme\"><\/span>\u0130\u00e7erik Stratejisi ile Bilgi Grafi\u011fini S\u00fcrekli Besleme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Markan\u0131z hakk\u0131nda d\u00fczenli olarak kaliteli i\u00e7erik \u00fcretmek, Bilgi Grafi\u011fi&#8217;ni beslemenin en etkili yollar\u0131ndan biridir. \u015eirketinizle ilgili \u00f6nemli haberleri, ba\u015far\u0131lar\u0131, yeni \u00fcr\u00fcnleri veya y\u00f6neticilerle yap\u0131lan r\u00f6portajlar\u0131 i\u00e7eren blog yaz\u0131lar\u0131, bas\u0131n b\u00fcltenleri ve makaleler yay\u0131nlamak, Google&#8217;\u0131n markan\u0131z hakk\u0131ndaki bilgi taban\u0131n\u0131 g\u00fcncel ve zengin tutmas\u0131na yard\u0131mc\u0131 olur. \u00d6rne\u011fin, bir <a href=\"https:\/\/www.ihs.com.tr\/domain\/alan-adi-domain-tescili.html\" target=\"_blank\">alan ad\u0131<\/a> projenizle ilgili ba\u015far\u0131 hikayesi yay\u0131nlamak, bu alandaki otoritenizi peki\u015ftirebilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Performans-Takibi-ve-Analizi\"><\/span>Performans Takibi ve Analizi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Markan\u0131z\u0131n Bilgi Paneli&#8217;nin ne s\u0131kl\u0131kla g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve kullan\u0131c\u0131lar\u0131n panelle nas\u0131l etkile\u015fime girdi\u011fini takip etmek \u00f6nemlidir. Google Search Console, markal\u0131 aramalar i\u00e7in g\u00f6sterim ve t\u0131klama verilerini sunar. Bu verileri analiz ederek, kullan\u0131c\u0131lar\u0131n markan\u0131zla ilgili en \u00e7ok neyi merak etti\u011fini anlayabilir ve i\u00e7erik stratejinizi buna g\u00f6re \u015fekillendirebilirsiniz. Ayr\u0131ca, sitenizin g\u00fcvenli\u011fi i\u00e7in bir <a href=\"https:\/\/www.ihs.com.tr\/ssl\/\" target=\"_blank\">SSL sertifikas\u0131<\/a> kullanmak, Google&#8217;\u0131n sitenize olan g\u00fcvenini art\u0131rarak dolayl\u0131 yoldan Bilgi Grafi\u011fi varl\u0131\u011f\u0131n\u0131za olumlu katk\u0131 sa\u011flar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Knowledge-Graph-Optimizasyonu-Icin-Neden-IHS-Telekomu-Tercih-Etmelisiniz\"><\/span>Knowledge Graph Optimizasyonu \u0130\u00e7in Neden \u0130HS Telekom&#8217;u Tercih Etmelisiniz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowledge Graph optimizasyonu, derinlemesine teknik bilgi, stratejik planlama ve s\u00fcrekli takip gerektiren karma\u015f\u0131k bir s\u00fcre\u00e7tir. Markan\u0131z\u0131n dijital kimli\u011fini arama motorlar\u0131n\u0131n g\u00f6z\u00fcnde do\u011fru ve g\u00fc\u00e7l\u00fc bir \u015fekilde in\u015fa etmek i\u00e7in profesyonel bir deste\u011fe ihtiya\u00e7 duyabilirsiniz. \u0130HS Telekom, bu alandaki uzmanl\u0131\u011f\u0131yla markan\u0131za de\u011fer katmaya haz\u0131rd\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Teknik-SEO-ve-Yapilandirilmis-Veri-Uzmanligi\"><\/span>Teknik SEO ve Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Uzmanl\u0131\u011f\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130HS Telekom&#8217;un deneyimli SEO ekibi, web sitenizin teknik altyap\u0131s\u0131n\u0131 Bilgi Grafi\u011fi&#8217;ne en uygun hale getirir. En g\u00fcncel Schema.org standartlar\u0131n\u0131 kullanarak markan\u0131z, \u00fcr\u00fcnleriniz ve y\u00f6neticileriniz i\u00e7in hatas\u0131z yap\u0131land\u0131r\u0131lm\u0131\u015f veri i\u015faretlemeleri uygular\u0131z. Bu sayede arama motorlar\u0131n\u0131n sitenizdeki bilgileri kolayca anlamas\u0131n\u0131 ve i\u015flemesini sa\u011flar\u0131z. \u0130ster standart bir site, ister <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/wordpress-hosting.html\" target=\"_blank\">wordpress hosting<\/a> \u00fczerinde \u00e7al\u0131\u015fan bir blog olsun, teknik altyap\u0131n\u0131z\u0131 m\u00fckemmelle\u015ftiririz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stratejik-Marka-Varligi-Yonetimi\"><\/span>Stratejik Marka Varl\u0131\u011f\u0131 Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sadece teknik uygulamalarla kalm\u0131yor, ayn\u0131 zamanda markan\u0131z\u0131n dijital varl\u0131\u011f\u0131n\u0131 b\u00fct\u00fcnsel bir yakla\u015f\u0131mla ele al\u0131yoruz. Google Business Profile&#8217;dan Wikidata giri\u015flerine kadar markan\u0131z\u0131n bilgilerinin yer ald\u0131\u011f\u0131 t\u00fcm platformlar\u0131 stratejik olarak y\u00f6netir ve optimize ederiz. Amac\u0131m\u0131z, markan\u0131z\u0131 sekt\u00f6r\u00fcnde bir otorite olarak konumland\u0131rmakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Veri-Tutarliligi-ve-Otorite-Insasi-Destegi\"><\/span>Veri Tutarl\u0131l\u0131\u011f\u0131 ve Otorite \u0130n\u015fas\u0131 Deste\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marka bilgilerinizin (NAP) t\u00fcm dijital kanallarda tutarl\u0131 olmas\u0131n\u0131 sa\u011flayarak arama motorlar\u0131n\u0131n g\u00fcvenini kazanman\u0131za yard\u0131mc\u0131 oluyoruz. Ayr\u0131ca, g\u00fcvenilir kaynaklardan bahsedilme (mention) ve al\u0131nt\u0131 (citation) elde etme konusunda stratejik y\u00f6nlendirmelerle markan\u0131z\u0131n otoritesini ve Bilgi Grafi\u011fi&#8217;ndeki yerini g\u00fc\u00e7lendiriyoruz. G\u00fc\u00e7l\u00fc altyap\u0131 se\u00e7eneklerimiz aras\u0131nda yer alan <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/vps-server.html\" target=\"_blank\">vps<\/a> veya <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/vds-sunucu.html\" target=\"_blank\">vds<\/a> sunucular ile web sitenizin her zaman eri\u015filebilir ve tutarl\u0131 olmas\u0131n\u0131 sa\u011fl\u0131yoruz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Detayli-Raporlama-ve-Surekli-Iyilestirme-Yaklasimi\"><\/span>Detayl\u0131 Raporlama ve S\u00fcrekli \u0130yile\u015ftirme Yakla\u015f\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar\u0131n etkisini \u015feffaf bir \u015fekilde size sunuyoruz. Markan\u0131z\u0131n Bilgi Grafi\u011fi&#8217;ndeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc, Bilgi Paneli etkile\u015fimlerini ve markal\u0131 arama performans\u0131n\u0131 d\u00fczenli olarak raporluyoruz. Elde etti\u011fimiz veriler \u0131\u015f\u0131\u011f\u0131nda stratejimizi s\u00fcrekli olarak g\u00f6zden ge\u00e7iriyor ve markan\u0131z\u0131n dijitaldeki ba\u015far\u0131s\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in proaktif iyile\u015ftirmeler yap\u0131yoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arama motorlar\u0131, art\u0131k sadece anahtar kelimeleri e\u015fle\u015ftiren basit dizinler de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n niyetlerini anlayan ve onlara en do\u011fru bilgiyi an\u0131nda sunan&hellip;<\/p>\n","protected":false},"author":3,"featured_media":16519,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[],"class_list":["post-16518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=16518"}],"version-history":[{"count":1,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16518\/revisions"}],"predecessor-version":[{"id":16520,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16518\/revisions\/16520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/16519"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=16518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=16518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=16518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}