{"id":16550,"date":"2026-09-13T21:52:26","date_gmt":"2026-09-13T18:52:26","guid":{"rendered":"https:\/\/www.ihs.com.tr\/blog\/?p=16550"},"modified":"2026-09-13T21:52:26","modified_gmt":"2026-09-13T18:52:26","slug":"split-screen-design-bolunmus-ekran-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/","title":{"rendered":"Split Screen Design (B\u00f6l\u00fcnm\u00fc\u015f Ekran) Nedir? \u0130ki Farkl\u0131 Hizmeti Ayn\u0131 Anda Vurgulama"},"content":{"rendered":"<p>Dijital d\u00fcnyada kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmek ve onlara an\u0131nda bir mesaj iletmek her zamankinden daha \u00f6nemli hale geldi. Say\u0131s\u0131z web sitesi ve uygulama aras\u0131nda s\u0131yr\u0131lmak isteyen markalar, geleneksel tasar\u0131mlar\u0131n d\u0131\u015f\u0131na \u00e7\u0131karak daha cesur ve i\u015flevsel aray\u00fczlere y\u00f6neliyor. \u0130\u015fte bu noktada, b\u00f6l\u00fcnm\u00fc\u015f ekran (split screen) tasar\u0131m\u0131, modern web tasar\u0131m\u0131n\u0131n en g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131ndan biri olarak \u00f6ne \u00e7\u0131k\u0131yor. Tek bir ekranda iki farkl\u0131 i\u00e7eri\u011fi veya mesaj\u0131 e\u015fit derecede vurgulama imkan\u0131 sunan bu yakla\u015f\u0131m, kullan\u0131c\u0131ya se\u00e7im \u00f6zg\u00fcrl\u00fc\u011f\u00fc tan\u0131rken, markalar\u0131n da hikayelerini daha etkili bir \u015fekilde anlatmas\u0131n\u0131 sa\u011fl\u0131yor. Bu tasar\u0131m metodu, \u00f6zellikle iki ana \u00fcr\u00fcn, hedef kitle veya konsept aras\u0131nda bir denge kurmak isteyenler i\u00e7in ideal bir \u00e7\u00f6z\u00fcm sunar.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aa7644acf238\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6aa7644acf238\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Bolunmus-Ekran-Tasariminin-Temelleri\" >B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131n\u0131n Temelleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Bolunmus-Ekran-Tasarimi-Nedir\" >B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Tasarimin-Arkasindaki-Temel-Felsefe-Esit-Hiyerarsi-ve-Secim-Sunma\" >Tasar\u0131m\u0131n Arkas\u0131ndaki Temel Felsefe: E\u015fit Hiyerar\u015fi ve Se\u00e7im Sunma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Geleneksel-Tek-Sutunlu-Web-Tasarimindan-Farklari\" >Geleneksel Tek S\u00fctunlu Web Tasar\u0131m\u0131ndan Farklar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Bolunmus-Ekran-Tasariminin-Stratejik-Avantajlari\" >B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131n\u0131n Stratejik Avantajlar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Iki-Farkli-Hedef-Kitleye-veya-Kullanici-Grubuna-Ayni-Anda-Hitap-Etme\" >\u0130ki Farkl\u0131 Hedef Kitleye veya Kullan\u0131c\u0131 Grubuna Ayn\u0131 Anda Hitap Etme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Iki-Es-Degerde-Urun-Hizmet-veya-Fikri-Vurgulama\" >\u0130ki E\u015f De\u011ferde \u00dcr\u00fcn, Hizmet veya Fikri Vurgulama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Kullaniciyi-Aninda-Bir-Secim-Yapmaya-ve-Harekete-Gecmeye-Tesvik-Etme\" >Kullan\u0131c\u0131y\u0131 An\u0131nda Bir Se\u00e7im Yapmaya ve Harekete Ge\u00e7meye Te\u015fvik Etme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Gorsel-Anlatimi-Guclendirme-ve-Marka-Kimligini-Cesurca-Sergileme\" >G\u00f6rsel Anlat\u0131m\u0131 G\u00fc\u00e7lendirme ve Marka Kimli\u011fini Cesurca Sergileme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Bolunmus-Ekran-Tasariminin-Yapisal-Unsurlari-ve-Turleri\" >B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131n\u0131n Yap\u0131sal Unsurlar\u0131 ve T\u00fcrleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Dikey-Bolunme-En-Yaygin-Kullanim-Bicimi\" >Dikey B\u00f6l\u00fcnme: En Yayg\u0131n Kullan\u0131m Bi\u00e7imi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Yatay-Bolunme-Daha-Yaratici-ve-Spesifik-Kullanimlar\" >Yatay B\u00f6l\u00fcnme: Daha Yarat\u0131c\u0131 ve Spesifik Kullan\u0131mlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Simetrik-ve-Asimetrik-Yerlesimler-Arasindaki-Farklar\" >Simetrik ve Asimetrik Yerle\u015fimler Aras\u0131ndaki Farklar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Sabit-Paneller-ve-Bagimsiz-Kaydirilabilir-Scrollable-Sutunlar\" >Sabit Paneller ve Ba\u011f\u0131ms\u0131z Kayd\u0131r\u0131labilir (Scrollable) S\u00fctunlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Bolunmus-Ekran-Tasarimi-Hangi-Durumlarda-Etkilidir\" >B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131 Hangi Durumlarda Etkilidir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Farkli-Kullanici-Profillerine-Yonelik-Giris-Noktalari-Orn-Bireysel-vs-Kurumsal\" >Farkl\u0131 Kullan\u0131c\u0131 Profillerine Y\u00f6nelik Giri\u015f Noktalar\u0131 (\u00d6rn: Bireysel vs. Kurumsal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Urun-veya-Hizmet-Karsilastirmalarinin-Sunumu\" >\u00dcr\u00fcn veya Hizmet Kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131n Sunumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Gorsel-ve-Metin-Icerigini-Dengeli-Bir-Sekilde-Sunma\" >G\u00f6rsel ve Metin \u0130\u00e7eri\u011fini Dengeli Bir \u015eekilde Sunma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Birbirini-Tamamlayan-Iki-Konseptin-Birlikte-Anlatimi-Orn-Gunduz-vs-Gece\" >Birbirini Tamamlayan \u0130ki Konseptin Birlikte Anlat\u0131m\u0131 (\u00d6rn: G\u00fcnd\u00fcz vs. Gece)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Etkili-Bir-Bolunmus-Ekran-Tasarimi-Icin-En-Iyi-Uygulamalar\" >Etkili Bir B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131 \u0130\u00e7in En \u0130yi Uygulamalar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Her-Iki-Tarafta-da-Net-ve-Guclu-Harekete-Gecirici-Mesajlar-CTA-Kullanimi\" >Her \u0130ki Tarafta da Net ve G\u00fc\u00e7l\u00fc Harekete Ge\u00e7irici Mesajlar (CTA) Kullan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Gorsel-Tutarlilik-Renk-Tipografi-ve-Stil-Butunlugu\" >G\u00f6rsel Tutarl\u0131l\u0131k: Renk, Tipografi ve Stil B\u00fct\u00fcnl\u00fc\u011f\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Kullanicinin-Dikkatini-Dagitmayan-Minimalist-Yaklasimlar\" >Kullan\u0131c\u0131n\u0131n Dikkatini Da\u011f\u0131tmayan Minimalist Yakla\u015f\u0131mlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Etkilesimi-Artirmak-Icin-Hover-Efektleri-ve-Mikro-Animasyonlar\" >Etkile\u015fimi Art\u0131rmak \u0130\u00e7in Hover Efektleri ve Mikro Animasyonlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Basarili-Bolunmus-Ekran-Tasarimi-Ornekleri\" >Ba\u015far\u0131l\u0131 B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131 \u00d6rnekleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#E-ticaret-Sitelerinde-KadinErkek-Kategorilendirmesi\" >E-ticaret Sitelerinde Kad\u0131n\/Erkek Kategorilendirmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Ajans-ve-Portfolyo-Sitelerinde-Yaratici-Kullanimlar\" >Ajans ve Portfolyo Sitelerinde Yarat\u0131c\u0131 Kullan\u0131mlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#SaaS-Platformlarinda-Farkli-Planlarin-veya-Cozumlerin-Sunumu\" >SaaS Platformlar\u0131nda Farkl\u0131 Planlar\u0131n veya \u00c7\u00f6z\u00fcmlerin Sunumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Etkinlik-ve-Konferans-Sitelerinde-Konusmaci-ve-Program-Vurgusu\" >Etkinlik ve Konferans Sitelerinde Konu\u015fmac\u0131 ve Program Vurgusu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Kacinilmasi-Gereken-Yaygin-Hatalar-ve-Tasarim-Zorluklari\" >Ka\u00e7\u0131n\u0131lmas\u0131 Gereken Yayg\u0131n Hatalar ve Tasar\u0131m Zorluklar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Gorsel-Karmasa-ve-Asiri-Bilgi-Yuklemesi\" >G\u00f6rsel Karma\u015fa ve A\u015f\u0131r\u0131 Bilgi Y\u00fcklemesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Iki-Taraf-Arasinda-Rekabet-Yaratmak-Yerine-Dengeyi-Kuramamak\" >\u0130ki Taraf Aras\u0131nda Rekabet Yaratmak Yerine Dengeyi Kuramamak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Zayif-veya-Belirsiz-Harekete-Gecirici-Mesajlar\" >Zay\u0131f veya Belirsiz Harekete Ge\u00e7irici Mesajlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Mobil-Uyumluluk-Problemleri-ve-Cozumsuzlukler\" >Mobil Uyumluluk Problemleri ve \u00c7\u00f6z\u00fcms\u00fczl\u00fckler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Mobil-Cihazlarda-Bolunmus-Ekran-Tasarimi-Duyarli-Responsive-Yaklasimlar\" >Mobil Cihazlarda B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131: Duyarl\u0131 (Responsive) Yakla\u015f\u0131mlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Sutunlari-Dikey-Olarak-Ust-Uste-Yigma-Stacking-Yontemi\" >S\u00fctunlar\u0131 Dikey Olarak \u00dcst \u00dcste Y\u0131\u011fma (Stacking) Y\u00f6ntemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Sekmeli-Tabbed-Bir-Arayuze-Donusturme\" >Sekmeli (Tabbed) Bir Aray\u00fcze D\u00f6n\u00fc\u015ft\u00fcrme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Oncelikli-Olan-Icerigi-Uste-Tasima-Stratejisi\" >\u00d6ncelikli Olan \u0130\u00e7eri\u011fi \u00dcste Ta\u015f\u0131ma Stratejisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Kaydirilabilir-Swipable-Kart-Yapilarinin-Kullanimi\" >Kayd\u0131r\u0131labilir (Swipable) Kart Yap\u0131lar\u0131n\u0131n Kullan\u0131m\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Bolunmus-Ekranli-Web-Tasarim-Ihtiyaclariniz-Icin-Neden-IHS-Telekomu-Tercih-Etmelisiniz\" >B\u00f6l\u00fcnm\u00fc\u015f Ekranl\u0131 Web Tasar\u0131m \u0130htiya\u00e7lar\u0131n\u0131z \u0130\u00e7in Neden \u0130HS Telekom&#8217;u Tercih Etmelisiniz?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Kullanici-Deneyimi-UX-Odakli-Stratejik-Planlama\" >Kullan\u0131c\u0131 Deneyimi (UX) Odakl\u0131 Stratejik Planlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Marka-Kimliginizle-Butunlesen-Ozgun-ve-Yaratici-Tasarimlar\" >Marka Kimli\u011finizle B\u00fct\u00fcnle\u015fen \u00d6zg\u00fcn ve Yarat\u0131c\u0131 Tasar\u0131mlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Tum-Cihazlarda-Kusursuz-Calisan-Mobil-Uyumlu-Responsive-Kodlama\" >T\u00fcm Cihazlarda Kusursuz \u00c7al\u0131\u015fan Mobil Uyumlu (Responsive) Kodlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.ihs.com.tr\/blog\/split-screen-design-bolunmus-ekran-nedir\/#Proje-Teslimi-Sonrasi-Kapsamli-Teknik-Destek-ve-Danismanlik\" >Proje Teslimi Sonras\u0131 Kapsaml\u0131 Teknik Destek ve Dan\u0131\u015fmanl\u0131k<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bolunmus-Ekran-Tasariminin-Temelleri\"><\/span>B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131n\u0131n Temelleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, web tasar\u0131m\u0131nda kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fc iki dikey veya bazen yatay panele ay\u0131rarak, her bir b\u00f6l\u00fcmde farkl\u0131 ancak genellikle birbiriyle ili\u015fkili i\u00e7erikleri sunma tekni\u011fidir. Bu yakla\u015f\u0131m, estetik bir \u00e7ekicilik yaratman\u0131n \u00f6tesinde, stratejik bir amaca hizmet eder.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bolunmus-Ekran-Tasarimi-Nedir\"><\/span>B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, en basit tan\u0131m\u0131yla, bir web sayfas\u0131n\u0131n g\u00f6r\u00fcnt\u00fcleme alan\u0131n\u0131 iki veya daha fazla b\u00f6l\u00fcme ay\u0131ran bir aray\u00fcz d\u00fczenidir. Genellikle bu b\u00f6l\u00fcnme, ekran\u0131 ortadan ikiye ay\u0131ran dikey bir \u00e7izgi ile yap\u0131l\u0131r. Her panel kendi i\u00e7eri\u011fini, g\u00f6rsellerini ve harekete ge\u00e7irici mesajlar\u0131n\u0131 bar\u0131nd\u0131rabilir. Bu tasar\u0131m, kullan\u0131c\u0131lara ayn\u0131 anda iki farkl\u0131 se\u00e7ene\u011fi veya konsepti sunarak, onlar\u0131n siteyle olan ilk etkile\u015fimini y\u00f6nlendirmeyi ama\u00e7lar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tasarimin-Arkasindaki-Temel-Felsefe-Esit-Hiyerarsi-ve-Secim-Sunma\"><\/span>Tasar\u0131m\u0131n Arkas\u0131ndaki Temel Felsefe: E\u015fit Hiyerar\u015fi ve Se\u00e7im Sunma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bu tasar\u0131m\u0131n temelinde, sunulan iki se\u00e7ene\u011fe de e\u015fit \u00f6nem atfetme felsefesi yatar. Geleneksel tasar\u0131mlarda i\u00e7erikler genellikle dikey bir hiyerar\u015fiye g\u00f6re s\u0131ralan\u0131rken (en \u00f6nemli olan en \u00fcstte), b\u00f6l\u00fcnm\u00fc\u015f ekran her iki paneli de g\u00f6rsel olarak e\u015fit k\u0131lar. Bu durum, kullan\u0131c\u0131ya &#8220;A m\u0131, B mi?&#8221; sorusunu net bir \u015fekilde sorar ve onu bilin\u00e7li bir se\u00e7im yapmaya te\u015fvik eder. Kullan\u0131c\u0131, kendi ihtiyac\u0131na veya ilgisine en uygun yolu se\u00e7erek site i\u00e7indeki yolculu\u011funa ba\u015flar, bu da <a href=\"https:\/\/www.ihs.com.tr\/blog\/kullanici-deneyimi-ux-nedir-neden-onem-vermeniz-gerekiyor\/\" target=\"_blank\">kullan\u0131c\u0131 deneyimi<\/a> (UX) \u00fczerinde olumlu bir etki yarat\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Geleneksel-Tek-Sutunlu-Web-Tasarimindan-Farklari\"><\/span>Geleneksel Tek S\u00fctunlu Web Tasar\u0131m\u0131ndan Farklar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Geleneksel tek s\u00fctunlu (single-column) tasar\u0131mlar, bilgiyi do\u011frusal bir ak\u0131\u015f i\u00e7inde sunar. Kullan\u0131c\u0131lar, i\u00e7eri\u011fi ke\u015ffetmek i\u00e7in a\u015fa\u011f\u0131 do\u011fru kayd\u0131rmak zorundad\u0131r. B\u00f6l\u00fcnm\u00fc\u015f ekran ise bu lineer ak\u0131\u015f\u0131 k\u0131rar. Bilgiyi dikey olarak y\u0131\u011fmak yerine, yan yana sunarak kullan\u0131c\u0131n\u0131n dikkatini an\u0131nda iki \u00f6nemli noktaya \u00e7eker. Bu, \u00f6zellikle geni\u015f ekranl\u0131 masa\u00fcst\u00fc cihazlarda ekran alan\u0131n\u0131n daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011flar ve daha dinamik, cesur bir g\u00f6rsel kimlik olu\u015fturmaya olanak tan\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bolunmus-Ekran-Tasariminin-Stratejik-Avantajlari\"><\/span>B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131n\u0131n Stratejik Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, sadece estetik bir tercih olman\u0131n \u00e7ok \u00f6tesinde, i\u015fletmeler i\u00e7in \u00f6nemli stratejik faydalar sunar. Do\u011fru kullan\u0131ld\u0131\u011f\u0131nda, kullan\u0131c\u0131 etkile\u015fimini art\u0131rabilir, marka mesaj\u0131n\u0131 g\u00fc\u00e7lendirebilir ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 olumlu y\u00f6nde etkileyebilir. Bu tasar\u0131m yakla\u015f\u0131m\u0131, \u00f6zellikle net ve ikili bir mesaj\u0131 olan markalar i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Iki-Farkli-Hedef-Kitleye-veya-Kullanici-Grubuna-Ayni-Anda-Hitap-Etme\"><\/span>\u0130ki Farkl\u0131 Hedef Kitleye veya Kullan\u0131c\u0131 Grubuna Ayn\u0131 Anda Hitap Etme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir\u00e7ok i\u015fletme, birden fazla hedef kitleye hizmet eder. \u00d6rne\u011fin, bir yaz\u0131l\u0131m \u015firketi hem bireysel kullan\u0131c\u0131lara hem de kurumsal m\u00fc\u015fterilere y\u00f6nelik \u00e7\u00f6z\u00fcmler sunabilir. B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, bu iki gruba da sitenin giri\u015f an\u0131ndan itibaren kendi yollar\u0131n\u0131 se\u00e7me imkan\u0131 tan\u0131r. Bir panel &#8220;Bireysel Kullan\u0131c\u0131lar \u0130\u00e7in&#8221; derken, di\u011feri &#8220;Kurumsal \u00c7\u00f6z\u00fcmler&#8221; diyerek her iki segmenti de etkili bir \u015fekilde kar\u015f\u0131lar ve ilgili kitleyi do\u011fru i\u00e7eri\u011fe y\u00f6nlendirir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Iki-Es-Degerde-Urun-Hizmet-veya-Fikri-Vurgulama\"><\/span>\u0130ki E\u015f De\u011ferde \u00dcr\u00fcn, Hizmet veya Fikri Vurgulama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Markan\u0131z\u0131n birbiriyle rekabet etmeyen ama e\u015fit derecede \u00f6nemli iki ana \u00fcr\u00fcn\u00fc veya hizmeti varsa, b\u00f6l\u00fcnm\u00fc\u015f ekran bu ikisini de ayn\u0131 anda ve e\u015fit hiyerar\u015fide sergilemek i\u00e7in m\u00fckemmeldir. \u00d6rne\u011fin, bir giyim markas\u0131 &#8220;Kad\u0131n&#8221; ve &#8220;Erkek&#8221; koleksiyonlar\u0131n\u0131, bir otomobil markas\u0131 &#8220;Elektrikli&#8221; ve &#8220;Hibrit&#8221; modellerini bu tasar\u0131mla etkili bir \u015fekilde sunabilir. Bu, bir \u00fcr\u00fcn\u00fc di\u011ferinin \u00f6n\u00fcne ge\u00e7irmeden her ikisine de hak etti\u011fi ilgiyi vermenizi sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullaniciyi-Aninda-Bir-Secim-Yapmaya-ve-Harekete-Gecmeye-Tesvik-Etme\"><\/span>Kullan\u0131c\u0131y\u0131 An\u0131nda Bir Se\u00e7im Yapmaya ve Harekete Ge\u00e7meye Te\u015fvik Etme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran\u0131n en g\u00fc\u00e7l\u00fc yanlar\u0131ndan biri, kullan\u0131c\u0131y\u0131 pasif bir g\u00f6zlemci olmaktan \u00e7\u0131kar\u0131p aktif bir kat\u0131l\u0131mc\u0131 haline getirmesidir. Ekranda sunulan iki net se\u00e7enek, kullan\u0131c\u0131y\u0131 do\u011fal olarak bir karar vermeye iter. Bu &#8220;mikro-etkile\u015fim&#8221;, kullan\u0131c\u0131n\u0131n siteyle ba\u011f kurmas\u0131n\u0131 sa\u011flar ve onu an\u0131nda bir sonraki ad\u0131ma y\u00f6nlendirir. Her panele yerle\u015ftirilen g\u00fc\u00e7l\u00fc Harekete Ge\u00e7irici Mesajlar (CTA), bu te\u015fviki somut bir eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gorsel-Anlatimi-Guclendirme-ve-Marka-Kimligini-Cesurca-Sergileme\"><\/span>G\u00f6rsel Anlat\u0131m\u0131 G\u00fc\u00e7lendirme ve Marka Kimli\u011fini Cesurca Sergileme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran, b\u00fcy\u00fck ve etkileyici g\u00f6rseller, z\u0131t renkler ve g\u00fc\u00e7l\u00fc tipografi kullan\u0131m\u0131 i\u00e7in geni\u015f bir alan sunar. Bu tasar\u0131m, markalar\u0131n g\u00f6rsel hikaye anlat\u0131m\u0131n\u0131 bir \u00fcst seviyeye ta\u015f\u0131mas\u0131na olanak tan\u0131r. Bir tarafta \u00e7arp\u0131c\u0131 bir \u00fcr\u00fcn foto\u011fraf\u0131, di\u011fer tarafta ise o \u00fcr\u00fcn\u00fcn faydalar\u0131n\u0131 anlatan minimalist bir metin kullanarak g\u00fc\u00e7l\u00fc bir kontrast ve g\u00f6rsel denge olu\u015fturulabilir. Bu cesur yakla\u015f\u0131m, markan\u0131n haf\u0131zada kal\u0131c\u0131 ve kendine g\u00fcvenen bir kimlik sergilemesine yard\u0131mc\u0131 olur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bolunmus-Ekran-Tasariminin-Yapisal-Unsurlari-ve-Turleri\"><\/span>B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131n\u0131n Yap\u0131sal Unsurlar\u0131 ve T\u00fcrleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131 tek bir kal\u0131ptan ibaret de\u011fildir; farkl\u0131 yap\u0131sal yakla\u015f\u0131mlar ve t\u00fcrler bar\u0131nd\u0131r\u0131r. Tasar\u0131m\u0131n amac\u0131, i\u00e7eri\u011fin niteli\u011fi ve hedeflenen kullan\u0131c\u0131 deneyimi gibi fakt\u00f6rlere ba\u011fl\u0131 olarak bu unsurlar \u00e7e\u015fitlendirilebilir. Temel olarak, bu tasar\u0131m dikey veya yatay b\u00f6l\u00fcnme, simetrik veya asimetrik yerle\u015fimler ve panellerin kayd\u0131rma davran\u0131\u015flar\u0131 gibi \u00f6zelliklerle \u015fekillenir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dikey-Bolunme-En-Yaygin-Kullanim-Bicimi\"><\/span>Dikey B\u00f6l\u00fcnme: En Yayg\u0131n Kullan\u0131m Bi\u00e7imi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dikey b\u00f6l\u00fcnme, ekran\u0131n soldan sa\u011fa iki panele ayr\u0131ld\u0131\u011f\u0131 en klasik ve yayg\u0131n b\u00f6l\u00fcnm\u00fc\u015f ekran t\u00fcr\u00fcd\u00fcr. Bu yap\u0131, \u00f6zellikle masa\u00fcst\u00fc ve tablet gibi geni\u015f ekranlarda do\u011fal bir denge sunar. Genellikle sol panelde g\u00f6rsel bir unsur (resim, video), sa\u011f panelde ise metin tabanl\u0131 i\u00e7erik ve CTA (Harekete Ge\u00e7irici Mesaj) bulunur. Bu d\u00fczen, bat\u0131 k\u00fclt\u00fcrlerindeki okuma al\u0131\u015fkanl\u0131\u011f\u0131na (soldan sa\u011fa) hitap etti\u011fi i\u00e7in olduk\u00e7a etkilidir ve kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011fi kolayca sindirmesini sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yatay-Bolunme-Daha-Yaratici-ve-Spesifik-Kullanimlar\"><\/span>Yatay B\u00f6l\u00fcnme: Daha Yarat\u0131c\u0131 ve Spesifik Kullan\u0131mlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ekran\u0131n \u00fcst ve alt olarak iki panele ayr\u0131ld\u0131\u011f\u0131 yatay b\u00f6l\u00fcnme, daha az yayg\u0131n olmakla birlikte, yarat\u0131c\u0131 ve spesifik durumlarda olduk\u00e7a etkili olabilir. Genellikle bir konseptin &#8220;\u00f6ncesi ve sonras\u0131&#8221; gibi kar\u015f\u0131tl\u0131klar\u0131n\u0131 g\u00f6stermek veya bir ba\u015fl\u0131k alan\u0131n\u0131 sabit tutup alttaki i\u00e7eri\u011fin kayd\u0131r\u0131lmas\u0131n\u0131 sa\u011flamak i\u00e7in kullan\u0131l\u0131r. Ancak, dikey kayd\u0131rma al\u0131\u015fkanl\u0131\u011f\u0131 nedeniyle kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan dikkatli planlanmas\u0131 gereken bir yakla\u015f\u0131md\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Simetrik-ve-Asimetrik-Yerlesimler-Arasindaki-Farklar\"><\/span>Simetrik ve Asimetrik Yerle\u015fimler Aras\u0131ndaki Farklar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Simetrik yerle\u015fimde, her iki panel de e\u015fit geni\u015flikte (%50-%50) olacak \u015fekilde tasarlan\u0131r. Bu, sunulan iki se\u00e7ene\u011fin tamamen e\u015fit \u00f6neme sahip oldu\u011fu mesaj\u0131n\u0131 g\u00fc\u00e7lendirir. Asimetrik yerle\u015fimde ise bir panel di\u011ferinden daha geni\u015f olur (\u00f6rne\u011fin, %70-%30). Bu yakla\u015f\u0131m, bir i\u00e7eri\u011fe g\u00f6rsel olarak daha fazla a\u011f\u0131rl\u0131k vermek ve hiyerar\u015fide bir \u00f6nceliklendirme yapmak istendi\u011finde kullan\u0131l\u0131r. Genellikle ana g\u00f6rsel veya mesaj daha geni\u015f panelde yer al\u0131rken, destekleyici bilgiler veya navigasyon dar panelde sunulur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sabit-Paneller-ve-Bagimsiz-Kaydirilabilir-Scrollable-Sutunlar\"><\/span>Sabit Paneller ve Ba\u011f\u0131ms\u0131z Kayd\u0131r\u0131labilir (Scrollable) S\u00fctunlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131nda panellerin davran\u0131\u015flar\u0131 da farkl\u0131l\u0131k g\u00f6sterebilir. Sabit panellerde, her iki taraf da ekranla birlikte sabit kal\u0131r ve genellikle her panelde farkl\u0131 sayfalara y\u00f6nlendiren ba\u011flant\u0131lar bulunur. Ba\u011f\u0131ms\u0131z kayd\u0131r\u0131labilir s\u00fctunlar ise daha dinamik bir deneyim sunar. Bu yap\u0131da, kullan\u0131c\u0131 bir paneli a\u015fa\u011f\u0131 do\u011fru kayd\u0131r\u0131rken di\u011fer panel sabit kalabilir veya kendi i\u00e7inde ba\u011f\u0131ms\u0131z olarak kayd\u0131r\u0131labilir. Bu, \u00f6zellikle uzun i\u00e7eriklerin veya portfolyo galerilerinin sunumunda etkili bir y\u00f6ntemdir ve kullan\u0131c\u0131ya daha zengin bir ke\u015fif imkan\u0131 sunar.<\/p>\n<div class=\"karsilastirma\">\n<table>\n<thead>\n<tr>\n<th>\u00d6zellik<\/th>\n<th>Dikey B\u00f6l\u00fcnme<\/th>\n<th>Yatay B\u00f6l\u00fcnme<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Kullan\u0131m Alan\u0131<\/strong><\/td>\n<td>\u0130ki e\u015fit se\u00e7ene\u011fi kar\u015f\u0131la\u015ft\u0131rma (\u00f6rn: Kad\u0131n\/Erkek, Bireysel\/Kurumsal)<\/td>\n<td>Z\u0131t kavramlar\u0131 g\u00f6sterme (\u00f6rn: G\u00fcnd\u00fcz\/Gece, A\u00e7\u0131k\/Kapal\u0131)<\/td>\n<\/tr>\n<tr>\n<td><strong>Kullan\u0131c\u0131 Al\u0131\u015fkanl\u0131\u011f\u0131<\/strong><\/td>\n<td>Masa\u00fcst\u00fcnde do\u011fal ve sezgisel<\/td>\n<td>Dikey kayd\u0131rmaya al\u0131\u015fk\u0131n kullan\u0131c\u0131lar i\u00e7in dikkat gerektirir<\/td>\n<\/tr>\n<tr>\n<td><strong>Mobil Uyumluluk<\/strong><\/td>\n<td>S\u00fctunlar\u0131 alt alta y\u0131\u011farak kolayca uyarlanabilir<\/td>\n<td>Mobil cihazlarda uygulanmas\u0131 daha zor ve karma\u015f\u0131kt\u0131r<\/td>\n<\/tr>\n<tr>\n<td><strong>En \u0130yi Kullan\u0131m<\/strong><\/td>\n<td>\u00dcr\u00fcn\/hizmet se\u00e7imi, hedef kitle ayr\u0131m\u0131<\/td>\n<td>Yarat\u0131c\u0131 portfolyolar, g\u00f6rsel hikaye anlat\u0131m\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bolunmus-Ekran-Tasarimi-Hangi-Durumlarda-Etkilidir\"><\/span>B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131 Hangi Durumlarda Etkilidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, her web sitesi i\u00e7in uygun bir \u00e7\u00f6z\u00fcm de\u011fildir. Ancak belirli hedeflere ve i\u00e7erik t\u00fcrlerine sahip projelerde son derece etkili sonu\u00e7lar verebilir. Bu tasar\u0131m\u0131n g\u00fcc\u00fc, do\u011fru senaryoda kullan\u0131ld\u0131\u011f\u0131nda ortaya \u00e7\u0131kar. \u0130\u015fte b\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131n\u0131n parlad\u0131\u011f\u0131 baz\u0131 durumlar:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Farkli-Kullanici-Profillerine-Yonelik-Giris-Noktalari-Orn-Bireysel-vs-Kurumsal\"><\/span>Farkl\u0131 Kullan\u0131c\u0131 Profillerine Y\u00f6nelik Giri\u015f Noktalar\u0131 (\u00d6rn: Bireysel vs. Kurumsal)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web siteniz iki temel ve birbirinden farkl\u0131 kullan\u0131c\u0131 grubuna m\u0131 hitap ediyor? \u00d6rne\u011fin, bir banka hem bireysel m\u00fc\u015fterilere hem de ticari i\u015fletmelere hizmet verir. B\u00f6l\u00fcnm\u00fc\u015f ekran, ana sayfada &#8220;Bireysel Bankac\u0131l\u0131k&#8221; ve &#8220;Ticari Bankac\u0131l\u0131k&#8221; gibi iki net giri\u015f noktas\u0131 sunarak, her kullan\u0131c\u0131n\u0131n kendi yolculu\u011funa en ba\u015f\u0131ndan do\u011fru bir \u015fekilde ba\u015flamas\u0131n\u0131 sa\u011flar. Bu, kullan\u0131c\u0131lar\u0131n alakas\u0131z bilgiler aras\u0131nda kaybolmas\u0131n\u0131 \u00f6nler ve deneyimi ki\u015fiselle\u015ftirir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Urun-veya-Hizmet-Karsilastirmalarinin-Sunumu\"><\/span>\u00dcr\u00fcn veya Hizmet Kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131n Sunumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130ki farkl\u0131 \u00fcr\u00fcn veya hizmet plan\u0131n\u0131 yan yana sergilemek i\u00e7in b\u00f6l\u00fcnm\u00fc\u015f ekran ideal bir yap\u0131d\u0131r. \u00d6rne\u011fin, bir <a href=\"https:\/\/www.ihs.com.tr\/blog\/vps-server-nedir\/\" target=\"_blank\">VPS<\/a> (Sanal \u00d6zel Sunucu) ile bir VDS (Sanal Atanm\u0131\u015f Sunucu) aras\u0131ndaki farklar\u0131 vurgulamak istedi\u011finizde, bir tarafta VPS&#8217;nin \u00f6zelliklerini ve fiyatland\u0131rmas\u0131n\u0131, di\u011fer tarafta ise VDS&#8217;nin avantajlar\u0131n\u0131 sunabilirsiniz. Bu, kullan\u0131c\u0131n\u0131n iki se\u00e7ene\u011fi kolayca kar\u015f\u0131la\u015ft\u0131rmas\u0131na ve kendi ihtiya\u00e7lar\u0131na en uygun olan\u0131 se\u00e7mesine yard\u0131mc\u0131 olur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gorsel-ve-Metin-Icerigini-Dengeli-Bir-Sekilde-Sunma\"><\/span>G\u00f6rsel ve Metin \u0130\u00e7eri\u011fini Dengeli Bir \u015eekilde Sunma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>G\u00fc\u00e7l\u00fc bir g\u00f6rsel (foto\u011fraf, video veya ill\u00fcstrasyon) ile bu g\u00f6rseli destekleyen a\u00e7\u0131klay\u0131c\u0131 bir metni bir arada sunmak istedi\u011finizde, b\u00f6l\u00fcnm\u00fc\u015f ekran m\u00fckemmel bir denge sa\u011flar. Bir panelde \u00fcr\u00fcn\u00fcn etkileyici bir g\u00f6r\u00fcnt\u00fcs\u00fc yer al\u0131rken, di\u011fer panelde \u00fcr\u00fcn\u00fcn \u00f6zellikleri, faydalar\u0131 ve bir &#8220;Sat\u0131n Al&#8221; butonu bulunabilir. Bu yap\u0131, hem duygusal (g\u00f6rsel) hem de mant\u0131ksal (metin) olarak kullan\u0131c\u0131ya hitap etmenizi sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Birbirini-Tamamlayan-Iki-Konseptin-Birlikte-Anlatimi-Orn-Gunduz-vs-Gece\"><\/span>Birbirini Tamamlayan \u0130ki Konseptin Birlikte Anlat\u0131m\u0131 (\u00d6rn: G\u00fcnd\u00fcz vs. Gece)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran, z\u0131t ama birbirini tamamlayan fikirleri veya temalar\u0131 anlatmak i\u00e7in yarat\u0131c\u0131 bir tuval sunar. \u00d6rne\u011fin, bir otel web sitesi bir tarafta odan\u0131n ayd\u0131nl\u0131k g\u00fcnd\u00fcz halini, di\u011fer tarafta ise \u015fehrin \u0131\u015f\u0131klar\u0131yla parlayan gece manzaras\u0131n\u0131 g\u00f6sterebilir. Benzer \u015fekilde, bir giyim markas\u0131 ayn\u0131 k\u0131yafetin hem resmi hem de spor kombinini sergileyebilir. Bu, bir \u00fcr\u00fcn\u00fcn veya hizmetin \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fcn\u00fc vurgulamak i\u00e7in g\u00fc\u00e7l\u00fc bir g\u00f6rsel hikaye anlat\u0131m\u0131 tekni\u011fidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Etkili-Bir-Bolunmus-Ekran-Tasarimi-Icin-En-Iyi-Uygulamalar\"><\/span>Etkili Bir B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131 \u0130\u00e7in En \u0130yi Uygulamalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131 do\u011fru uyguland\u0131\u011f\u0131nda olduk\u00e7a g\u00fc\u00e7l\u00fc olabilir, ancak yanl\u0131\u015f kullan\u0131ld\u0131\u011f\u0131nda kafa kar\u0131\u015ft\u0131r\u0131c\u0131 ve verimsiz bir deneyime yol a\u00e7abilir. Ba\u015far\u0131l\u0131 bir sonu\u00e7 elde etmek i\u00e7in dikkat edilmesi gereken baz\u0131 temel en iyi uygulamalar bulunmaktad\u0131r. Bu prensipler, tasar\u0131m\u0131n\u0131z\u0131n hem estetik hem de i\u015flevsel olarak hedeflerine ula\u015fmas\u0131n\u0131 sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Her-Iki-Tarafta-da-Net-ve-Guclu-Harekete-Gecirici-Mesajlar-CTA-Kullanimi\"><\/span>Her \u0130ki Tarafta da Net ve G\u00fc\u00e7l\u00fc Harekete Ge\u00e7irici Mesajlar (CTA) Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran\u0131n temel amac\u0131 kullan\u0131c\u0131y\u0131 bir se\u00e7im yapmaya y\u00f6nlendirmektir. Bu nedenle, her bir panelin kendi net ve belirgin Harekete Ge\u00e7irici Mesaj\u0131na (Call to Action &#8211; CTA) sahip olmas\u0131 kritik \u00f6neme sahiptir. &#8220;Daha Fazla Bilgi&#8221;, &#8220;Koleksiyonu Ke\u015ffet&#8221;, &#8220;Planlar\u0131 G\u00f6r&#8221; gibi butonlar, kullan\u0131c\u0131n\u0131n bir sonraki ad\u0131mda ne yapmas\u0131 gerekti\u011fini a\u00e7\u0131k\u00e7a belirtmelidir. CTA&#8217;lar g\u00f6rsel olarak dikkat \u00e7ekici olmal\u0131 ve panelin geri kalan\u0131ndan kolayca ay\u0131rt edilebilmelidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gorsel-Tutarlilik-Renk-Tipografi-ve-Stil-Butunlugu\"><\/span>G\u00f6rsel Tutarl\u0131l\u0131k: Renk, Tipografi ve Stil B\u00fct\u00fcnl\u00fc\u011f\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ekran ikiye b\u00f6l\u00fcnm\u00fc\u015f olsa da, web sitesi tek bir marka kimli\u011fini yans\u0131tmal\u0131d\u0131r. Bu nedenle, her iki panel aras\u0131nda g\u00f6rsel bir tutarl\u0131l\u0131k sa\u011flamak \u00e7ok \u00f6nemlidir. Kullan\u0131lan renk paleti, tipografi (yaz\u0131 tipleri) ve genel tasar\u0131m stili birbiriyle uyumlu olmal\u0131d\u0131r. Paneller aras\u0131nda z\u0131tl\u0131k yaratmak etkili olabilir, ancak bu z\u0131tl\u0131k bile genel marka esteti\u011fi i\u00e7inde anlaml\u0131 bir b\u00fct\u00fcn olu\u015fturmal\u0131d\u0131r. Aksi takdirde, tasar\u0131m par\u00e7alanm\u0131\u015f ve profesyonellikten uzak g\u00f6r\u00fcnebilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanicinin-Dikkatini-Dagitmayan-Minimalist-Yaklasimlar\"><\/span>Kullan\u0131c\u0131n\u0131n Dikkatini Da\u011f\u0131tmayan Minimalist Yakla\u015f\u0131mlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Her iki panelde de a\u015f\u0131r\u0131 bilgi veya g\u00f6rsel \u00f6\u011fe kullanmak, kullan\u0131c\u0131n\u0131n dikkatini da\u011f\u0131tabilir ve karar verme s\u00fcrecini zorla\u015ft\u0131rabilir. B\u00f6l\u00fcnm\u00fc\u015f ekran\u0131n g\u00fcc\u00fc, mesaj\u0131 basitle\u015ftirerek sunmas\u0131ndan gelir. Bu nedenle, minimalist bir yakla\u015f\u0131m benimsemek genellikle en iyisidir. Her panelde tek bir ana mesaja, g\u00fc\u00e7l\u00fc bir g\u00f6rsele ve net bir CTA&#8217;ya odaklan\u0131n. Gereksiz detaylardan ka\u00e7\u0131narak ana fikrin \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flay\u0131n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Etkilesimi-Artirmak-Icin-Hover-Efektleri-ve-Mikro-Animasyonlar\"><\/span>Etkile\u015fimi Art\u0131rmak \u0130\u00e7in Hover Efektleri ve Mikro Animasyonlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kullan\u0131c\u0131 deneyimini daha dinamik ve ilgi \u00e7ekici hale getirmek i\u00e7in k\u00fc\u00e7\u00fck etkile\u015fimler eklemek harika bir yoldur. \u00d6rne\u011fin, kullan\u0131c\u0131 faresini bir panelin \u00fczerine getirdi\u011finde (hover), panelin hafif\u00e7e b\u00fcy\u00fcmesi, renginin de\u011fi\u015fmesi veya arka plan videosunun oynamaya ba\u015flamas\u0131 gibi mikro animasyonlar kullan\u0131labilir. Bu t\u00fcr ince efektler, kullan\u0131c\u0131ya hangi tarafla etkile\u015fime girdi\u011fini g\u00f6rsel olarak teyit eder ve tasar\u0131ma modern bir dokunu\u015f katar. Ancak, bu animasyonlar\u0131n abart\u0131l\u0131 olmamas\u0131na ve site performans\u0131n\u0131 olumsuz etkilememesine dikkat edilmelidir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Basarili-Bolunmus-Ekran-Tasarimi-Ornekleri\"><\/span>Ba\u015far\u0131l\u0131 B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131 \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, teoride oldu\u011fu kadar pratikte de bir\u00e7ok farkl\u0131 sekt\u00f6rde ba\u015far\u0131l\u0131 bir \u015fekilde uygulanmaktad\u0131r. Bu tasar\u0131m\u0131n esnekli\u011fi, e-ticaretten ajans sitelerine kadar geni\u015f bir yelpazede etkili sonu\u00e7lar do\u011furmas\u0131n\u0131 sa\u011flar. \u0130\u015fte bu yakla\u015f\u0131m\u0131n ba\u015far\u0131l\u0131 bir \u015fekilde kullan\u0131ld\u0131\u011f\u0131 baz\u0131 yayg\u0131n \u00f6rnekler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-ticaret-Sitelerinde-KadinErkek-Kategorilendirmesi\"><\/span>E-ticaret Sitelerinde Kad\u0131n\/Erkek Kategorilendirmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Moda ve perakende sekt\u00f6r\u00fcndeki <a href=\"https:\/\/www.ihs.com.tr\/blog\/e-ticaret-siteleri-icin-opencartin-sinirsiz-faydalari\/\" target=\"_blank\">e-ticaret siteleri<\/a> i\u00e7in en klasik ve etkili kullan\u0131mlardan biridir. Ana sayfada ekran ikiye b\u00f6l\u00fcnerek bir tarafta &#8220;Kad\u0131n Koleksiyonu&#8221;, di\u011fer tarafta ise &#8220;Erkek Koleksiyonu&#8221; i\u00e7in bir giri\u015f noktas\u0131 sunulur. Bu, ziyaret\u00e7ilerin ilgi alanlar\u0131na g\u00f6re al\u0131\u015fveri\u015f deneyimlerine an\u0131nda ba\u015flamalar\u0131n\u0131 sa\u011flar ve alakas\u0131z \u00fcr\u00fcnlerle vakit kaybetmelerini \u00f6nler. Basit, net ve son derece i\u015flevsel bir uygulamad\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ajans-ve-Portfolyo-Sitelerinde-Yaratici-Kullanimlar\"><\/span>Ajans ve Portfolyo Sitelerinde Yarat\u0131c\u0131 Kullan\u0131mlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tasar\u0131m ajanslar\u0131, foto\u011fraf\u00e7\u0131lar ve di\u011fer yarat\u0131c\u0131 profesyoneller, portfolyolar\u0131n\u0131 sergilemek i\u00e7in b\u00f6l\u00fcnm\u00fc\u015f ekran\u0131 s\u0131kl\u0131kla kullan\u0131r. Bu platformlar, tasar\u0131m\u0131 bir ad\u0131m \u00f6teye ta\u015f\u0131yarak asimetrik d\u00fczenler, ba\u011f\u0131ms\u0131z kayd\u0131r\u0131labilir s\u00fctunlar ve cesur animasyonlarla dikkat \u00e7eker. \u00d6rne\u011fin, bir tarafta ajans\u0131n tamamlanm\u0131\u015f projelerinden olu\u015fan bir galeri kayarken, di\u011fer tarafta ajans\u0131n felsefesini anlatan sabit bir metin yer alabilir. Bu, hem estetik bir sunum yapma hem de markan\u0131n vizyonunu aktarma imkan\u0131 tan\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SaaS-Platformlarinda-Farkli-Planlarin-veya-Cozumlerin-Sunumu\"><\/span>SaaS Platformlar\u0131nda Farkl\u0131 Planlar\u0131n veya \u00c7\u00f6z\u00fcmlerin Sunumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hizmet olarak Yaz\u0131l\u0131m (SaaS) \u015firketleri, genellikle farkl\u0131 kullan\u0131c\u0131 ihtiya\u00e7lar\u0131na y\u00f6nelik \u00e7e\u015fitli abonelik planlar\u0131 veya \u00e7\u00f6z\u00fcmler sunar. B\u00f6l\u00fcnm\u00fc\u015f ekran, \u00f6rne\u011fin &#8220;K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in&#8221; ve &#8220;Kurumsal \u00c7\u00f6z\u00fcmler&#8221; gibi iki ana hizmet paketini kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in kullan\u0131labilir. Her panel, ilgili plan\u0131n temel \u00f6zelliklerini, hedef kitlesini ve fiyatland\u0131rmas\u0131n\u0131 \u00f6zetleyerek potansiyel m\u00fc\u015fterilerin do\u011fru se\u00e7imi yapmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Etkinlik-ve-Konferans-Sitelerinde-Konusmaci-ve-Program-Vurgusu\"><\/span>Etkinlik ve Konferans Sitelerinde Konu\u015fmac\u0131 ve Program Vurgusu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bir etkinlik veya konferans web sitesinde, ziyaret\u00e7ilerin en \u00e7ok merak etti\u011fi iki \u015fey genellikle konu\u015fmac\u0131lar ve etkinlik program\u0131d\u0131r. B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, bu iki \u00f6nemli bilgiyi ana sayfada e\u015fit derecede vurgulamak i\u00e7in kullan\u0131labilir. Bir panelde etkinli\u011fin \u00f6ne \u00e7\u0131kan ana konu\u015fmac\u0131lar\u0131 sergilenirken, di\u011fer panelde etkinlik takvimi ve oturum detaylar\u0131na bir ba\u011flant\u0131 sunulabilir. Bu, ziyaret\u00e7ilerin arad\u0131klar\u0131 bilgiye h\u0131zl\u0131ca ula\u015fmalar\u0131n\u0131 sa\u011flar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kacinilmasi-Gereken-Yaygin-Hatalar-ve-Tasarim-Zorluklari\"><\/span>Ka\u00e7\u0131n\u0131lmas\u0131 Gereken Yayg\u0131n Hatalar ve Tasar\u0131m Zorluklar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, do\u011fru uyguland\u0131\u011f\u0131nda b\u00fcy\u00fck avantajlar sunsa da, baz\u0131 yayg\u0131n tuzaklar i\u00e7erir. Tasar\u0131m s\u00fcrecinde bu potansiyel sorunlar\u0131n fark\u0131nda olmak, kullan\u0131c\u0131y\u0131 yoran veya amac\u0131na hizmet etmeyen bir aray\u00fcz olu\u015fturmaktan ka\u00e7\u0131nman\u0131za yard\u0131mc\u0131 olur. \u0130\u015fte dikkat edilmesi gereken ba\u015fl\u0131ca hatalar ve zorluklar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gorsel-Karmasa-ve-Asiri-Bilgi-Yuklemesi\"><\/span>G\u00f6rsel Karma\u015fa ve A\u015f\u0131r\u0131 Bilgi Y\u00fcklemesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En s\u0131k yap\u0131lan hatalardan biri, her iki panele de \u00e7ok fazla i\u00e7erik ve g\u00f6rsel \u00f6\u011fe s\u0131\u011fd\u0131rmaya \u00e7al\u0131\u015fmakt\u0131r. Unutmay\u0131n, b\u00f6l\u00fcnm\u00fc\u015f ekran\u0131n amac\u0131 karma\u015f\u0131kl\u0131k yaratmak de\u011fil, se\u00e7enekleri basitle\u015ftirmektir. Her iki tarafa da \u00e7ok say\u0131da metin, birden fazla g\u00f6rsel ve birden \u00e7ok CTA eklemek, g\u00f6rsel bir g\u00fcr\u00fclt\u00fcye neden olur. Bu durum, kullan\u0131c\u0131n\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131r\u0131r ve hangi eylemi ger\u00e7ekle\u015ftirmesi gerekti\u011fini anlamas\u0131n\u0131 zorla\u015ft\u0131r\u0131r. Minimalist bir yakla\u015f\u0131m benimseyerek her panele tek bir odak noktas\u0131 belirlemek en do\u011frusudur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Iki-Taraf-Arasinda-Rekabet-Yaratmak-Yerine-Dengeyi-Kuramamak\"><\/span>\u0130ki Taraf Aras\u0131nda Rekabet Yaratmak Yerine Dengeyi Kuramamak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tasar\u0131m\u0131n amac\u0131, iki se\u00e7ene\u011fi uyum i\u00e7inde sunmakt\u0131r; onlar\u0131 birbiriyle sava\u015ft\u0131rmak de\u011fil. E\u011fer bir panel g\u00f6rsel olarak di\u011ferinden \u00e7ok daha bask\u0131nsa (\u00f6rne\u011fin, \u00e7ok canl\u0131 renkler veya rahats\u0131z edici animasyonlar i\u00e7eriyorsa), kullan\u0131c\u0131 di\u011fer paneli tamamen g\u00f6z ard\u0131 edebilir. Bu durum, e\u015fit hiyerar\u015fi felsefesine ayk\u0131r\u0131d\u0131r. G\u00f6rsel a\u011f\u0131rl\u0131k, renk paleti ve etkile\u015fim elementleri aras\u0131nda bir denge kurarak her iki se\u00e7ene\u011fin de adil bir \u015fekilde de\u011ferlendirilmesini sa\u011flamak \u00f6nemlidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zayif-veya-Belirsiz-Harekete-Gecirici-Mesajlar\"><\/span>Zay\u0131f veya Belirsiz Harekete Ge\u00e7irici Mesajlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran, kullan\u0131c\u0131y\u0131 bir karar almaya y\u00f6nlendirir, ancak bu karar\u0131n ne oldu\u011fu net bir \u015fekilde belirtilmezse tasar\u0131m amac\u0131na ula\u015famaz. &#8220;Buraya T\u0131klay\u0131n&#8221; gibi genel ifadeler yerine, eylemin sonucunu a\u00e7\u0131klayan net ve te\u015fvik edici CTA&#8217;lar kullan\u0131lmal\u0131d\u0131r. \u00d6rne\u011fin, &#8220;Erkek Giyim Koleksiyonunu Ke\u015ffet&#8221; veya &#8220;Kurumsal Planlar\u0131 \u0130ncele&#8221; gibi ifadeler, kullan\u0131c\u0131n\u0131n t\u0131klad\u0131\u011f\u0131nda neyle kar\u015f\u0131la\u015faca\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtir. CTA&#8217;lar\u0131n belirsiz olmas\u0131, kullan\u0131c\u0131n\u0131n teredd\u00fct etmesine ve siteyi terk etmesine neden olabilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobil-Uyumluluk-Problemleri-ve-Cozumsuzlukler\"><\/span>Mobil Uyumluluk Problemleri ve \u00c7\u00f6z\u00fcms\u00fczl\u00fckler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Masa\u00fcst\u00fcnde harika g\u00f6r\u00fcnen bir b\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, mobil cihazlarda kabusa d\u00f6n\u00fc\u015febilir. \u0130ki s\u00fctunu k\u00fc\u00e7\u00fck bir ekrana s\u0131\u011fd\u0131rmaya \u00e7al\u0131\u015fmak, i\u00e7eri\u011fin okunmaz hale gelmesine ve kullan\u0131labilirli\u011fin s\u0131f\u0131ra inmesine neden olur. Bu, en kritik zorluklardan biridir. Tasar\u0131m s\u00fcrecinin en ba\u015f\u0131ndan itibaren mobil uyumlulu\u011fun nas\u0131l sa\u011flanaca\u011f\u0131 planlanmal\u0131d\u0131r. E\u011fer mobil i\u00e7in etkili bir \u00e7\u00f6z\u00fcm (s\u00fctunlar\u0131 alt alta y\u0131\u011fma gibi) d\u00fc\u015f\u00fcn\u00fclmezse, mobil kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 kaybetme riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z.<\/p>\n<div class=\"karsilastirma\">\n<table>\n<thead>\n<tr>\n<th>Ka\u00e7\u0131n\u0131lmas\u0131 Gereken Hata<\/th>\n<th>\u00c7\u00f6z\u00fcm \u00d6nerisi<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>A\u015f\u0131r\u0131 Bilgi Y\u00fcklemesi<\/strong><\/td>\n<td>Her panele tek bir odak noktas\u0131 (tek g\u00f6rsel, k\u0131sa metin, tek CTA) belirleyin. Minimalizmi benimseyin.<\/td>\n<\/tr>\n<tr>\n<td><strong>G\u00f6rsel Dengesizlik<\/strong><\/td>\n<td>Renkleri, animasyonlar\u0131 ve tipografiyi uyumlu kullanarak iki panel aras\u0131nda g\u00f6rsel bir denge kurun.<\/td>\n<\/tr>\n<tr>\n<td><strong>Belirsiz CTA&#8217;lar<\/strong><\/td>\n<td>Kullan\u0131c\u0131y\u0131 harekete ge\u00e7irecek, net ve eylem odakl\u0131 metinler kullan\u0131n (\u00d6rn: &#8220;\u00dccretsiz Dene&#8221; yerine &#8220;Planlar\u0131 G\u00f6r&#8221;).<\/td>\n<\/tr>\n<tr>\n<td><strong>Mobil Uyumsuzluk<\/strong><\/td>\n<td>Mobil cihazlar i\u00e7in s\u00fctunlar\u0131 dikey olarak \u00fcst \u00fcste y\u0131\u011fma (stacking) gibi duyarl\u0131 (responsive) bir strateji geli\u015ftirin.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mobil-Cihazlarda-Bolunmus-Ekran-Tasarimi-Duyarli-Responsive-Yaklasimlar\"><\/span>Mobil Cihazlarda B\u00f6l\u00fcnm\u00fc\u015f Ekran Tasar\u0131m\u0131: Duyarl\u0131 (Responsive) Yakla\u015f\u0131mlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131n\u0131n en b\u00fcy\u00fck zorluklar\u0131ndan biri, bu deneyimi daha k\u00fc\u00e7\u00fck ekranl\u0131 mobil cihazlara etkili bir \u015fekilde uyarlamakt\u0131r. Masa\u00fcst\u00fcndeki yan yana d\u00fczen, dikey mobil ekranlarda genellikle i\u015flevsel de\u011fildir. Bu nedenle, tasar\u0131mc\u0131lar\u0131n ve geli\u015ftiricilerin, <a href=\"https:\/\/www.ihs.com.tr\/blog\/mobil-uyumlu-web-sitesi-onemi\/\" target=\"_blank\">mobil uyumlu web sitesi<\/a> deneyimini bozmadan b\u00f6l\u00fcnm\u00fc\u015f ekran konseptini s\u00fcrd\u00fcrmek i\u00e7in ak\u0131ll\u0131 ve duyarl\u0131 (responsive) \u00e7\u00f6z\u00fcmler \u00fcretmesi gerekir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sutunlari-Dikey-Olarak-Ust-Uste-Yigma-Stacking-Yontemi\"><\/span>S\u00fctunlar\u0131 Dikey Olarak \u00dcst \u00dcste Y\u0131\u011fma (Stacking) Y\u00f6ntemi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bu, en yayg\u0131n ve basit \u00e7\u00f6z\u00fcmd\u00fcr. Ekran boyutu belirli bir piksel geni\u015fli\u011finin alt\u0131na d\u00fc\u015ft\u00fc\u011f\u00fcnde, yan yana duran iki s\u00fctun otomatik olarak dikey bir d\u00fczende \u00fcst \u00fcste biner. Genellikle sol panel \u00fcstte, sa\u011f panel ise altta konumlan\u0131r. Bu y\u00f6ntem, i\u00e7eri\u011fin okunabilirli\u011fini ve kullan\u0131labilirli\u011fini korur. Ancak bu yakla\u015f\u0131mda hangi i\u00e7eri\u011fin daha \u00f6nemli oldu\u011funu belirleyip onu \u00fcste ta\u015f\u0131mak kritik bir stratejik karard\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sekmeli-Tabbed-Bir-Arayuze-Donusturme\"><\/span>Sekmeli (Tabbed) Bir Aray\u00fcze D\u00f6n\u00fc\u015ft\u00fcrme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Daha interaktif bir \u00e7\u00f6z\u00fcm olarak, b\u00f6l\u00fcnm\u00fc\u015f ekran\u0131n iki paneli mobil cihazlarda sekmeli bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir. Kullan\u0131c\u0131, ekran\u0131n \u00fcst k\u0131sm\u0131nda yer alan iki sekme aras\u0131nda ge\u00e7i\u015f yaparak her bir i\u00e7eri\u011fi g\u00f6r\u00fcnt\u00fcleyebilir. Bu, her iki se\u00e7ene\u011fi de e\u015fit derecede eri\u015filebilir k\u0131lar ve kullan\u0131c\u0131n\u0131n tek bir ekranda her iki i\u00e7eri\u011fi de ke\u015ffetmesine olanak tan\u0131r. \u00d6zellikle kar\u015f\u0131la\u015ft\u0131rma senaryolar\u0131 i\u00e7in etkili bir y\u00f6ntemdir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oncelikli-Olan-Icerigi-Uste-Tasima-Stratejisi\"><\/span>\u00d6ncelikli Olan \u0130\u00e7eri\u011fi \u00dcste Ta\u015f\u0131ma Stratejisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00dcst \u00fcste y\u0131\u011fma y\u00f6ntemini kullan\u0131rken, hangi panelin mobil g\u00f6r\u00fcn\u00fcmde en \u00fcste gelece\u011fi \u00f6nemlidir. E\u011fer iki se\u00e7enek aras\u0131nda bir \u00f6ncelik varsa (\u00f6rne\u011fin, bir kampanya veya daha pop\u00fcler bir kategori), o panelin mobil cihazlarda ilk olarak g\u00f6r\u00fcnmesi sa\u011flanmal\u0131d\u0131r. Bu karar, i\u015f hedeflerine ve kullan\u0131c\u0131 analizlerine dayanmal\u0131d\u0131r. \u00d6nceliklendirme, mobil kullan\u0131c\u0131lar\u0131n en \u00f6nemli mesaja veya eyleme daha h\u0131zl\u0131 ula\u015fmas\u0131n\u0131 sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kaydirilabilir-Swipable-Kart-Yapilarinin-Kullanimi\"><\/span>Kayd\u0131r\u0131labilir (Swipable) Kart Yap\u0131lar\u0131n\u0131n Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Modern mobil uygulamalardan ilham alan bu yakla\u015f\u0131mda, her panel kayd\u0131r\u0131labilir bir karta d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr. Kullan\u0131c\u0131, parma\u011f\u0131n\u0131 sola veya sa\u011fa kayd\u0131rarak iki se\u00e7enek aras\u0131nda gezinebilir. Bu, dokunmatik ekranlar i\u00e7in olduk\u00e7a sezgisel ve etkile\u015fimli bir deneyim sunar. \u00d6zellikle g\u00f6rsel a\u011f\u0131rl\u0131kl\u0131 i\u00e7eriklerin (\u00fcr\u00fcn resimleri, portfolyo \u00f6\u011feleri vb.) sunumunda olduk\u00e7a \u015f\u0131k ve modern bir \u00e7\u00f6z\u00fcm olarak \u00f6ne \u00e7\u0131kar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bolunmus-Ekranli-Web-Tasarim-Ihtiyaclariniz-Icin-Neden-IHS-Telekomu-Tercih-Etmelisiniz\"><\/span>B\u00f6l\u00fcnm\u00fc\u015f Ekranl\u0131 Web Tasar\u0131m \u0130htiya\u00e7lar\u0131n\u0131z \u0130\u00e7in Neden \u0130HS Telekom&#8217;u Tercih Etmelisiniz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131, markan\u0131z\u0131n hikayesini anlatmak ve kullan\u0131c\u0131lar\u0131 do\u011fru y\u00f6nlendirmek i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7 olabilir, ancak ba\u015far\u0131s\u0131 do\u011fru strateji, yarat\u0131c\u0131 vizyon ve kusursuz teknik uygulamaya ba\u011fl\u0131d\u0131r. \u0130HS Telekom olarak, web tasar\u0131m ihtiya\u00e7lar\u0131n\u0131z i\u00e7in sadece estetik de\u011fil, ayn\u0131 zamanda i\u015f hedeflerinize hizmet eden \u00e7\u00f6z\u00fcmler sunuyoruz. Y\u0131llar\u0131n getirdi\u011fi tecr\u00fcbe ile projenizin her a\u015famas\u0131nda yan\u0131n\u0131zday\u0131z.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanici-Deneyimi-UX-Odakli-Stratejik-Planlama\"><\/span>Kullan\u0131c\u0131 Deneyimi (UX) Odakl\u0131 Stratejik Planlama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bizim i\u00e7in web tasar\u0131m\u0131, renkler ve \u015fekillerden ibaret de\u011fildir. Her projeye, hedef kitlenizi ve i\u015f hedeflerinizi anlayarak ba\u015flar\u0131z. B\u00f6l\u00fcnm\u00fc\u015f ekran tasar\u0131m\u0131n\u0131n markan\u0131z i\u00e7in do\u011fru bir strateji olup olmad\u0131\u011f\u0131n\u0131 analiz eder, kullan\u0131c\u0131 yolculuklar\u0131n\u0131 planlar ve her bir panelin hangi amaca hizmet edece\u011fini titizlikle belirleriz. UX odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z, ziyaret\u00e7ilerinizin sitenizde sezgisel ve tatmin edici bir deneyim ya\u015famas\u0131n\u0131 garanti eder.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marka-Kimliginizle-Butunlesen-Ozgun-ve-Yaratici-Tasarimlar\"><\/span>Marka Kimli\u011finizle B\u00fct\u00fcnle\u015fen \u00d6zg\u00fcn ve Yarat\u0131c\u0131 Tasar\u0131mlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u015eablon tasar\u0131mlardan uzak durarak, markan\u0131z\u0131n benzersiz kimli\u011fini yans\u0131tan \u00f6zg\u00fcn aray\u00fczler olu\u015fturuyoruz. B\u00f6l\u00fcnm\u00fc\u015f ekran konseptini, markan\u0131z\u0131n renkleri, tipografisi ve g\u00f6rsel diliyle b\u00fct\u00fcnle\u015ftirerek sadece size \u00f6zel, ak\u0131lda kal\u0131c\u0131 ve cesur tasar\u0131mlara imza at\u0131yoruz. Yarat\u0131c\u0131 ekibimiz, markan\u0131z\u0131n mesaj\u0131n\u0131 en etkili \u015fekilde iletmek i\u00e7in g\u00f6rsel hikaye anlat\u0131m\u0131n\u0131n g\u00fcc\u00fcnden faydalan\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tum-Cihazlarda-Kusursuz-Calisan-Mobil-Uyumlu-Responsive-Kodlama\"><\/span>T\u00fcm Cihazlarda Kusursuz \u00c7al\u0131\u015fan Mobil Uyumlu (Responsive) Kodlama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Harika bir tasar\u0131m\u0131n t\u00fcm platformlarda ayn\u0131 performans\u0131 g\u00f6stermesi gerekti\u011finin fark\u0131nday\u0131z. Bu nedenle, geli\u015ftirdi\u011fimiz t\u00fcm b\u00f6l\u00fcnm\u00fc\u015f ekranl\u0131 web siteleri, en ba\u015f\u0131ndan itibaren mobil \u00f6ncelikli (mobile-first) bir yakla\u015f\u0131mla kodlan\u0131r. Masa\u00fcst\u00fcnde etkileyici bir deneyim sunarken, tablet ve ak\u0131ll\u0131 telefonlarda da s\u00fctunlar\u0131n do\u011fru \u015fekilde y\u0131\u011f\u0131lmas\u0131 veya alternatif bir aray\u00fcze d\u00f6n\u00fc\u015fmesi gibi en iyi duyarl\u0131 tasar\u0131m tekniklerini uygular\u0131z. Sitenizin her ekranda kusursuz \u00e7al\u0131\u015faca\u011f\u0131ndan emin olabilirsiniz, bu da g\u00fc\u00e7l\u00fc bir altyap\u0131ya sahip bir <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/\" target=\"_blank\">hosting<\/a> hizmeti ile desteklenir. Ayr\u0131ca, karma\u015f\u0131k web uygulamalar\u0131 i\u00e7in <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/vds-sunucu.html\" target=\"_blank\">VDS<\/a> sunucu se\u00e7eneklerimizle projenizin \u00f6l\u00e7eklenebilirli\u011fini sa\u011fl\u0131yoruz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proje-Teslimi-Sonrasi-Kapsamli-Teknik-Destek-ve-Danismanlik\"><\/span>Proje Teslimi Sonras\u0131 Kapsaml\u0131 Teknik Destek ve Dan\u0131\u015fmanl\u0131k<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130li\u015fkimiz proje teslimiyle sona ermez. Web sitenizin yay\u0131na al\u0131nmas\u0131n\u0131n ard\u0131ndan da her t\u00fcrl\u00fc teknik destek ve dan\u0131\u015fmanl\u0131k ihtiyac\u0131n\u0131z i\u00e7in yan\u0131n\u0131zday\u0131z. G\u00fcvenli bir web deneyimi i\u00e7in gereken <a href=\"https:\/\/www.ihs.com.tr\/ssl\/\" target=\"_blank\">SSL sertifikas\u0131<\/a> kurulumundan, do\u011fru <a href=\"https:\/\/www.ihs.com.tr\/domain\/alan-adi-domain-tescili.html\" target=\"_blank\">alan ad\u0131<\/a> y\u00f6netimine kadar her konuda size destek oluyoruz. \u00d6zellikle pop\u00fcler i\u00e7erik y\u00f6netim sistemleri i\u00e7in sundu\u011fumuz optimize edilmi\u015f <a href=\"https:\/\/www.ihs.com.tr\/web-hosting\/wordpress-hosting.html\" target=\"_blank\">WordPress hosting<\/a> \u00e7\u00f6z\u00fcmleriyle sitenizin performans\u0131n\u0131 en \u00fcst d\u00fczeyde tutman\u0131za yard\u0131mc\u0131 oluyoruz. Projenizin b\u00fcy\u00fcmesiyle ortaya \u00e7\u0131kabilecek <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/\" target=\"_blank\">sunucu<\/a> ihtiya\u00e7lar\u0131n\u0131zda da g\u00fcvenilir bir i\u015f orta\u011f\u0131 olarak yan\u0131n\u0131zda olmaya devam ediyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmek ve onlara an\u0131nda bir mesaj iletmek her zamankinden daha \u00f6nemli hale geldi. Say\u0131s\u0131z web sitesi ve uygulama&hellip;<\/p>\n","protected":false},"author":3,"featured_media":16551,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401],"tags":[],"class_list":["post-16550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=16550"}],"version-history":[{"count":1,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16550\/revisions"}],"predecessor-version":[{"id":16552,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/16550\/revisions\/16552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/16551"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=16550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=16550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=16550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}