{"id":4676,"date":"2015-09-23T07:17:57","date_gmt":"2015-09-23T07:17:57","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=4676"},"modified":"2015-09-23T07:35:03","modified_gmt":"2015-09-23T07:35:03","slug":"prestashop-istatistikleri-panelinizden-en-iyi-nasil-faydalanirsiniz","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/prestashop-istatistikleri-panelinizden-en-iyi-nasil-faydalanirsiniz\/","title":{"rendered":"PrestaShop istatistiklerinden en iyi nas\u0131l faydalan\u0131rs\u0131n\u0131z"},"content":{"rendered":"

PrestaShop v1.6<\/strong>\u2019ya eklenen en iyi \u00f6zelliklerden biri analiz paneli<\/strong>. Bu panel yaln\u0131zca en cazibeli sayfalardan biri de\u011fil, ayn\u0131 zamanda i\u015fletmenizi geli\u015ftirmek istiyorsan\u0131z en faydal\u0131 \u00f6zelliklerden biri. Bug\u00fcn istatistikleri detayl\u0131 olarak inceleyip onlardan en iyi \u015fekilde nas\u0131l faydalanabilece\u011finiz hakk\u0131nda sizinle birka\u00e7 p\u00fcf noktas\u0131 payla\u015faca\u011f\u0131z.
\n<\/span><\/p>\n

\u0130lk istatistikler genel olarak anahtar performans g\u00f6stergeleri<\/strong> (Key Performance Indicator\/KPI) olarak adland\u0131r\u0131l\u0131r. Bir\u00e7ok \u015firket ma\u011fazalar\u0131n\u0131n performans\u0131n\u0131 end\u00fcstri standartlar\u0131yla veya ge\u00e7mi\u015f ma\u011faza performanslar\u0131yla kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in bu istatistiklerin birini veya daha fazlas\u0131n\u0131 kullan\u0131r.<\/span><\/p>\n

G\u00f6sterge Paneli<\/strong><\/span><\/p>\n

Ma\u011fazan\u0131z\u0131 a\u00e7t\u0131\u011f\u0131n\u0131z anda g\u00f6rece\u011finiz ilk grafik g\u00f6sterge panelinizdir. A\u015fa\u011f\u0131da her istatisti\u011fin nas\u0131l hesapland\u0131\u011f\u0131, bu istatisti\u011fin ma\u011fazan\u0131z hakk\u0131nda ne gibi veriler sundu\u011fu ve say\u0131lar\u0131n nas\u0131l asimetrik olarak da\u011f\u0131t\u0131labilece\u011fi g\u00f6steriliyor.<\/span><\/p>\n

\"PrestaShop<\/a><\/span><\/p>\n

Sat\u0131\u015flar (T\u00fcm sipari\u015flerin toplam\u0131)<\/strong><\/span><\/p>\n

Bu say\u0131 olduk\u00e7a nettir. Ma\u011fazan\u0131z\u0131n ne kadar para kazand\u0131\u011f\u0131n\u0131 g\u00f6sterir. E\u011fer yukar\u0131 do\u011fru bir gidi\u015fat g\u00f6r\u00fcyorsan\u0131z, ma\u011fazan\u0131z bu ay ge\u00e7en aya nazaran daha fazla para kazanm\u0131\u015f demektir. Yukar\u0131 gidi\u015fat ma\u011fazan\u0131z\u0131n geli\u015fti\u011finin ve m\u00fc\u015fteri say\u0131s\u0131n\u0131n artt\u0131\u011f\u0131n\u0131n, a\u015fa\u011f\u0131 gidi\u015fat ise m\u00fc\u015fterilerin art\u0131k eskisi kadar al\u0131\u015fveri\u015f yapmad\u0131\u011f\u0131n\u0131n g\u00f6stergesidir.<\/span><\/p>\n

Ancak, ticaretle u\u011fra\u015fan ki\u015filer genellikle aydan aya y\u00fckseli\u015fler ve d\u00fc\u015f\u00fc\u015fler g\u00f6rebilir. Tatil sezonu buna g\u00fczel bir \u00f6rnektir. Tatillerde \u00e7ok say\u0131da sat\u0131\u015f yap\u0131l\u0131r, kar\u015f\u0131l\u0131\u011f\u0131nda iadelerin say\u0131s\u0131 da artar.<\/span><\/p>\n

Sipari\u015fler<\/strong> (Toplam sipari\u015f say\u0131s\u0131)<\/strong><\/span><\/p>\n

Ma\u011fazan\u0131za gelen sipari\u015f say\u0131s\u0131n\u0131 bilmeniz \u00f6nemlidir, \u00e7\u00fcnk\u00fc bu say\u0131 kazand\u0131\u011f\u0131n\u0131z m\u00fc\u015fteri say\u0131s\u0131n\u0131 g\u00f6sterir. \u0130deal olan, burada da yukar\u0131 do\u011fru bir gidi\u015fat g\u00f6rmektir. Fakat g\u00f6rece yava\u015f aylarda bu say\u0131n\u0131n d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcrseniz \u015fa\u015f\u0131rmay\u0131n. Ma\u011fazan\u0131z\u0131n geli\u015fimini d\u00fczenli olarak takip etmek i\u00e7in her ay\u0131n performans\u0131n\u0131 ge\u00e7en y\u0131llara ait say\u0131larla kolayca kar\u015f\u0131la\u015ft\u0131rabilirsiniz.<\/span><\/p>\n

Sepet De\u011feri (Sat\u0131\u015f\/Sipari\u015f)<\/strong><\/span><\/p>\n

Ortalama sepet de\u011feri bir m\u00fc\u015fterinin sitenize her giri\u015fte yapt\u0131\u011f\u0131 ortalama harcama miktar\u0131n\u0131 g\u00f6sterir. \u00c7apraz sat\u0131\u015f ve yukar\u0131 sat\u0131\u015f \u00f6zelliklerinin bu say\u0131y\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Ancak, sepet de\u011ferini art\u0131rmaya gere\u011finden fazla odaklanmak ma\u011fazan\u0131za zarar da verebilir. Sadece daha b\u00fcy\u00fck sipari\u015f almaya de\u011fil, daha fazla sipari\u015f almaya da a\u011f\u0131rl\u0131k verin. Artan de\u011ferdeki sipari\u015f say\u0131s\u0131n\u0131 art\u0131rmak esas hedefiniz olmal\u0131d\u0131r.<\/span><\/p>\n

Ziyaretler (Web sitenizdeki t\u00fcm trafi\u011fin toplam\u0131)<\/strong><\/span><\/p>\n

Ziyaretler bir say\u0131 oyunudur. Ma\u011fazan\u0131za ne kadar \u00e7ok insan g\u00f6z atarsa, sat\u0131\u015f yapma ihtimaliniz o kadar artar. Sat\u0131\u015f i\u015flemini tamamlamad\u0131\u011f\u0131n\u0131z durumlarda bile o ziyaret\u00e7iyi bir \u015fekilde kazanma \u015fans\u0131n\u0131z artar. \u0130yi tasarlanm\u0131\u015f m\u00fc\u015fteri m\u0131knat\u0131slar\u0131 m\u00fc\u015fterileri kazanman\u0131n en iyi yollar\u0131ndan biridir. \u00d6te yandan, \u00e7ok say\u0131da ziyaret web sitenizin \u201cbotlar\u201d taraf\u0131ndan ziyaret edildi\u011fine delalet olabilir. Abart\u0131l\u0131 ziyaret say\u0131s\u0131 d\u00f6n\u00fc\u015fme oranlar\u0131 gibi istatistikleri d\u00fc\u015f\u00fcrebilir.<\/span><\/p>\n

D\u00f6n\u00fc\u015fme Oran\u0131 (Toplam sipari\u015f \/ toplam ziyaret\u00e7i)<\/strong><\/span><\/p>\n

D\u00f6n\u00fc\u015fme oranlar\u0131 online ticaretle u\u011fra\u015fan ki\u015filere al\u0131\u015fveri\u015f i\u015flemlerini tamamlayan ziyaret\u00e7i say\u0131s\u0131 hakk\u0131nda iyi bir fikir verir. Bu metrik \u00f6zellikle web sitesi tasar\u0131mlar\u0131n\u0131 optimize etmeye \u00e7al\u0131\u015fan ma\u011faza sahipleri i\u00e7in faydal\u0131d\u0131r. A\/B testleri esnas\u0131nda ma\u011faza sahiplerine hangi tasar\u0131m\u0131n kullan\u0131laca\u011f\u0131na karar verme konusunda d\u00f6n\u00fc\u015fme oranlar\u0131 \u00e7ok yard\u0131mc\u0131 olur.<\/span><\/p>\n

Net K\u00e2r Marj\u0131 (Gelirler toplam\u0131 – harcamalar toplam\u0131)<\/strong><\/span><\/p>\n

Bu istatistik online ticaretle u\u011fra\u015fan ki\u015filerin analiz etmesi gereken en \u00f6nemli say\u0131lardan biridir. Bu say\u0131 \u015firketinizin ne kadar kazand\u0131\u011f\u0131n\u0131 veya kaybetti\u011fini net bir \u015fekilde g\u00f6sterir. Toptan fiyat, banka masraflar\u0131, sevkiyat giderleri gibi alanlar\u0131 doldurursan\u0131z PrestaShop<\/a><\/strong> size \u015firketinizin mali durumu hakk\u0131nda g\u00fcncel bir tahminde bulunur.<\/span><\/p>\n

\u00dcr\u00fcnler ve Sat\u0131\u015flar<\/strong><\/span><\/p>\n

G\u00f6sterge panelinizin en alt\u0131nda \u00fcr\u00fcnler ve sat\u0131\u015flar tablosunu g\u00f6receksiniz. Buras\u0131 istatistikler sekmesindeki bilgilerin h\u0131zl\u0131 bir \u00f6zetidir. Bu sekmelerin hangi bilgileri sundu\u011funu ve bu bilgileri nas\u0131l de\u011ferlendirece\u011finizi detaylar\u0131yla anlatal\u0131m.<\/span><\/p>\n

\"prestashop<\/span><\/p>\n

Ge\u00e7mi\u015f Sipari\u015fler<\/strong><\/span><\/p>\n

Bu sekme web sitenize gelen en son sipari\u015fleri g\u00f6sterir. Ayr\u0131ca sipari\u015fi kimin verdi\u011fini, sipari\u015f boyutunu, hatta sipari\u015fteki kalem say\u0131s\u0131n\u0131 bile g\u00f6rebilirsiniz. \u0130\u015flerinizin yolunda m\u0131 yoksa kesat m\u0131 oldu\u011fu konusunda net bir fikir verir. Bir ekibi idare ediyorsan\u0131z, personeli ve sorumluluklar\u0131n\u0131 nas\u0131l organize edece\u011finize karar vermeniz bak\u0131m\u0131ndan faydal\u0131d\u0131r.<\/span><\/p>\n

En \u00c7ok Satanlar<\/strong><\/span><\/p>\n

Bu sekme size hangi \u00fcr\u00fcnlerin belirli bir zaman diliminde en \u00e7ok satt\u0131\u011f\u0131n\u0131 g\u00f6sterir. Hangi imaj renginde veya \u00fcr\u00fcn kategorisinde en \u00e7ok sat\u0131\u015f oldu\u011funu tespit etmek \u00f6nemlidir. \u0130majlar\u0131n\u0131z\u0131 en \u00e7ok satan \u00fcr\u00fcnlerinizi g\u00f6sterecek \u015fekilde d\u00fczenlemeyi, hatta en pop\u00fcler kategoriden daha fazla \u00fcr\u00fcn sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnmelisiniz.<\/span><\/p>\n

En \u00c7ok G\u00f6r\u00fcnt\u00fclenenler<\/strong><\/span><\/p>\n

Bu k\u0131s\u0131m m\u00fc\u015fteriler taraf\u0131ndan en \u00e7ok g\u00f6r\u00fcnt\u00fclenen \u00fcr\u00fcnleri listeler. Arka ofisinizi mutlaka do\u011fru say\u0131lar\u0131 verecek \u015fekilde yap\u0131land\u0131r\u0131n. Hangi \u00fcr\u00fcn\u00fcn en pop\u00fcler oldu\u011funu \u00f6\u011frendikten sonra, o \u00fcr\u00fcn\u00fc en \u00e7ok satanlar listesiyle kar\u015f\u0131la\u015ft\u0131r\u0131n. Tercihen bu \u00fcr\u00fcnler birbirine benzer olmal\u0131d\u0131r. Ne de olsa m\u00fc\u015fterilerin g\u00f6rd\u00fckleri bir \u00fcr\u00fcn\u00fc sat\u0131n alma ihtimalleri, g\u00f6rmedikleri bir \u00fcr\u00fcn\u00fc sat\u0131n almalar\u0131 ihtimalinden fazlad\u0131r. E\u011fer en \u00e7ok g\u00f6r\u00fcnt\u00fclenenler listesindeki \u00fcr\u00fcnleriniz en \u00e7ok satanlar listesine giremiyorsa m\u00fc\u015fterileri kazanmak i\u00e7in fiyatlarda de\u011fi\u015fiklik yapmay\u0131 d\u00fc\u015f\u00fcnmelisiniz. Ayr\u0131ca bir \u00fcr\u00fcn\u00fcn sat\u0131\u015f noktas\u0131ndaki bulunurlu\u011funu ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmaya y\u00f6nelik pazarlama y\u00f6ntemlerinin, o \u00fcr\u00fcn\u00fcn nas\u0131l g\u00f6r\u00fcnt\u00fclendi\u011fi \u00fczerinde \u00f6nemli bir role sahip olabilece\u011fini unutmay\u0131n. \u00d6rne\u011fin, bu \u00fcr\u00fcn \u015fu an ana sayfada yer al\u0131yor mu?<\/span><\/p>\n

En S\u0131k Arananlar<\/strong><\/span><\/p>\n

Bu tablo web sitenize giren m\u00fc\u015fterilerin en s\u0131k yapt\u0131\u011f\u0131 aramalar\u0131 g\u00f6sterir. Bu aramalar m\u00fc\u015fterilerinizin web sayfan\u0131z\u0131 neyi bulmak i\u00e7in ziyaret etti\u011fini anlaman\u0131z bak\u0131m\u0131ndan \u00e7ok \u00f6nemlidir. Bu anahtar kelimelerin do\u011fru sonu\u00e7lar \u00fcretip \u00fcretmedi\u011fini g\u00f6rmek i\u00e7in \u00f6ncelikle siz bizzat bu kelimelerle arama yap\u0131n. E\u011fer bu anahtar kelimeler daha \u00f6nce kullanm\u0131\u015f olduklar\u0131n\u0131z\u0131n aras\u0131nda yoksa o kelimeleri \u201cetiket\u201d olarak ekleyerek m\u00fc\u015fterilerin \u00fcr\u00fcnleri bulmas\u0131n\u0131 kolayla\u015ft\u0131rabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

PrestaShop v1.6\u2019ya eklenen en iyi \u00f6zelliklerden biri analiz paneli. Bu panel yaln\u0131zca en cazibeli sayfalardan biri de\u011fil, ayn\u0131 zamanda i\u015fletmenizi geli\u015ftirmek istiyorsan\u0131z…<\/p>\n","protected":false},"author":3,"featured_media":4698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=4676"}],"version-history":[{"count":7,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4676\/revisions"}],"predecessor-version":[{"id":4697,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4676\/revisions\/4697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/4698"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=4676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=4676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=4676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}