{"id":4818,"date":"2015-10-02T06:51:00","date_gmt":"2015-10-02T06:51:00","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=4818"},"modified":"2015-10-02T06:51:00","modified_gmt":"2015-10-02T06:51:00","slug":"google-adwordsten-e-posta-adresiyle-reklam-hedefi-belirleme-yeniligi","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-adwordsten-e-posta-adresiyle-reklam-hedefi-belirleme-yeniligi\/","title":{"rendered":"Google AdWords\u2019ten E-Posta Adresiyle Reklam Hedefi Belirleme Yenili\u011fi"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Arama temelli pazarlama d\u00fcnyas\u0131 h\u0131zla de\u011fi\u015fiyor. Reklamc\u0131lar\u0131n art\u0131k bu rekabet\u00e7i piyasada kendilerine bir yer kapabilmek i\u00e7in uyan\u0131k olmalar\u0131 gerekiyor. Y\u0131l sonuna yakla\u015f\u0131rken ge\u00e7ti\u011fimiz dokuz ayla ilgili incelemeler, \u00f6n\u00fcm\u00fczdeki 6 ayla ilgili tahminler ve aramalarda \u00f6n s\u0131rada yer alma taktikleri yay\u0131nlanmaya ba\u015flad\u0131.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Google<\/strong> \u00f6n\u00fcm\u00fczdeki haftalar i\u00e7erisinde <strong>AdWords<\/strong>\u2019e reklamc\u0131lar\u0131n reklam hedeflerini e-posta adresleri \u00fczerinden belirlemesini sa\u011flayan g\u00fc\u00e7l\u00fc bir ekleme yapaca\u011f\u0131n\u0131 duyurdu.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Customer Match<\/strong> ad\u0131ndaki yeni AdWords \u00f6zelli\u011fi Google\u2019da Gmail, Search ve YouTube \u00fczerinden oturum a\u00e7an ki\u015filere y\u00f6nelik reklam g\u00f6nderebiliyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Reklamc\u0131lar bir dizi e-posta adresini y\u00fckleyerek s\u00f6z konusu Google kullan\u0131c\u0131lar\u0131na eri\u015febilecek. Ayr\u0131ca bu e-posta listesinde profilleri birbirine benzeyen ki\u015filere y\u00f6nelik reklam hedefleri de olu\u015fturulabilecek.<\/span><\/p>\n<div id=\"attachment_4819\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/10\/adwords.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" aria-describedby=\"caption-attachment-4819\" class=\"size-medium wp-image-4819\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/10\/adwords-300x225.jpg\" alt=\"Close up of Google's Advertising Program\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/10\/adwords-300x225.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/10\/adwords.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-4819\" class=\"wp-caption-text\">Close up of Google&#8217;s Advertising Program<\/p><\/div>\n<p><span style=\"font-size: 14pt;\">Bu kullan\u0131c\u0131 gruplar\u0131 sayesinde reklam kampanyalar\u0131ndaki hedef kitlenin belirlenmesi kolayla\u015facak. A\u015fa\u011f\u0131da m\u00fc\u015fteri e\u015fle\u015ftirme ve benzer profil\u00a0bulma \u00f6zellikleri vas\u0131tas\u0131yla daha hedefe y\u00f6nelik reklamlar\u0131n nas\u0131l yollanaca\u011f\u0131 a\u00e7\u0131klan\u0131yor:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u201cDiyelim ki bir seyahat acentesisiniz. Art\u0131k bir sonraki seyahati i\u00e7in kampanyan\u0131za kat\u0131lan ki\u015filere ula\u015fabileceksiniz. \u00d6rne\u011fin, bu kampanya \u00fcyeleri Google.com\u2019da \u201cNew York\u2019a kesintisiz u\u00e7u\u015flar\u201d aramas\u0131n\u0131 yapt\u0131\u011f\u0131nda, herhangi bir cihazda arama sonu\u00e7lar\u0131n\u0131n \u00fczerinde bu konuyla ilgili reklamlar\u0131 g\u00f6rebilecek.\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google <strong>Customer Match<\/strong> \u00f6zelli\u011finin gizlilik \u00f6l\u00e7\u00fctleri hakk\u0131nda bu uygulaman\u0131n \u201cg\u00fcvenli ve gizlili\u011fi ihlal etmeyen\u201d nitelikte oldu\u011funu s\u00f6ylemekle yetiniyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">T\u00fcm reklamc\u0131lar <strong>Customer Match<\/strong> ve <strong>Similar Audicences<\/strong> \u00f6zelliklerini \u00f6n\u00fcm\u00fczdeki haftalar i\u00e7erisinde kullanabilecek.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arama temelli pazarlama d\u00fcnyas\u0131 h\u0131zla de\u011fi\u015fiyor. Reklamc\u0131lar\u0131n art\u0131k bu rekabet\u00e7i piyasada kendilerine bir yer kapabilmek i\u00e7in uyan\u0131k olmalar\u0131 gerekiyor. Y\u0131l sonuna yakla\u015f\u0131rken&hellip;<\/p>\n","protected":false},"author":3,"featured_media":4820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=4818"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4818\/revisions"}],"predecessor-version":[{"id":4831,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4818\/revisions\/4831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/4820"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=4818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=4818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=4818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}