{"id":4839,"date":"2015-10-05T06:55:50","date_gmt":"2015-10-05T06:55:50","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=4839"},"modified":"2015-10-05T06:55:50","modified_gmt":"2015-10-05T06:55:50","slug":"twittera-hemen-satin-al-tusu-geliyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/twittera-hemen-satin-al-tusu-geliyor\/","title":{"rendered":"Twitter’a “Hemen Sat\u0131n Al” tu\u015fu geliyor."},"content":{"rendered":"

Twitter<\/strong> ile BigCommerce<\/strong>, Demandware<\/strong> ve Shopify<\/strong> gibi e-ticaret sitelerinin yer ald\u0131\u011f\u0131 \u00e7e\u015fitli platformlar aras\u0131ndaki ortakl\u0131k sonucunda bu sitelerin m\u00fc\u015fterileri art\u0131k \u2018Hemen Sat\u0131n Al<\/strong>\u2019 tu\u015fu vas\u0131tas\u0131yla al\u0131\u015fveri\u015flerini do\u011frudan<\/strong> Twitter \u00fczerinden yapabilecek. Platformlar BestBuy, PacSun ve Adidas gibi yeni perakendeciler ve markalar i\u00e7in de hemen sat\u0131n alma opsiyonunu sunuyor.<\/span><\/p>\n

Twitter \u2018Hemen Sat\u0131n Al\u2019 tu\u015flar\u0131n\u0131n deneme s\u00fcrecine ge\u00e7en y\u0131l\u0131n Temmuz ay\u0131nda ba\u015flam\u0131\u015ft\u0131. O d\u00f6nemde e-ticaret sitesi Fancy\u2019ye link verilen tweetlerde \u00fcr\u00fcn\u00fc uygulamadan \u00e7\u0131kmadan sat\u0131n alma opsiyonu vard\u0131. Bu \u00f6zellik asl\u0131nda ilk kez 2014 ba\u015f\u0131nda Fancy\u2019nin web sitesinde denenmi\u015f, tam kullan\u0131m\u0131na ise o y\u0131l\u0131n sonlar\u0131na do\u011fru ge\u00e7ilmi\u015fti. \u00a0<\/span><\/p>\n

Twitter bu hamlesiyle Shopify, Demandware ve Bigcommerce \u00fczerinden \u00e7al\u0131\u015fan bir\u00e7ok e-ticaret ma\u011fazas\u0131 i\u00e7in do\u011frudan tweetler vas\u0131tas\u0131yla \u00fcr\u00fcn satma opsiyonunu sunmu\u015f olacak. Ayn\u0131 zamanda Shopify di\u011fer baz\u0131 \u015firketler arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f yapan siteler i\u00e7in sat\u0131n alma tu\u015funun beta testine hen\u00fcz Haziran ve Temmuz aylar\u0131nda ba\u015flam\u0131\u015f olan Facebook\u2019un ve bu konuda hen\u00fcz bir uygulamas\u0131 olmayan Google\u2019\u0131n bir ad\u0131m \u00f6n\u00fcne ge\u00e7ecek.<\/span><\/p>\n

Sayfalar\u0131na sat\u0131n alma tu\u015fu ekleyen internet \u015firketlerinin ve sosyal medya kanallar\u0131n\u0131n say\u0131s\u0131 online reklamc\u0131l\u0131k<\/strong> i\u00e7in de bir\u00e7ok f\u0131rsat sunuyor. Sat\u0131n alma tu\u015flar\u0131 sat\u0131n alma kararlar\u0131n\u0131 bir hayli h\u0131zland\u0131racak ve \u00f6deme detaylar\u0131n\u0131n saklanmas\u0131 se\u00e7ene\u011fiyle sat\u0131n alma i\u015flemleri 3-4 t\u0131k daha h\u0131zl\u0131<\/strong> yap\u0131labilecek. Fazladan her a\u015fama ve t\u0131k m\u00fc\u015fterileri ka\u00e7\u0131raca\u011f\u0131ndan, \u015firketler art\u0131k m\u00fc\u015fterileri al\u0131\u015fveri\u015f yapmaya ikna etmek i\u00e7in banner reklamlara<\/strong> eskisi kadar g\u00fcvenmiyor.<\/span><\/p>\n

\u00d6zellikle Google aramalar\u0131ndaki sat\u0131n alma tu\u015flar\u0131 sayesinde kullan\u0131c\u0131 davran\u0131\u015f\u0131 de\u011fi\u015fim ge\u00e7irecek ve m\u00fc\u015fteriler \u00fcr\u00fcnlere e-ticaret sitelerinde tesad\u00fcfen rastlamak yerine bilin\u00e7li bir \u015fekilde al\u0131\u015fveri\u015f yapabilecek. Sosyal medya kanallar\u0131nda ise sat\u0131n alma tavsiyeleri sosyal grafi\u011fe, kullan\u0131c\u0131lar\u0131n neleri takip etti\u011fine ve kullan\u0131c\u0131lar\u0131n arkada\u015flar\u0131n\u0131n neleri sat\u0131n ald\u0131\u011f\u0131na g\u00f6re belirlenebilecek.<\/span><\/p>\n

\"Twitter-buy-now\"<\/a><\/p>\n

Di\u011fer sat\u0131n alma tu\u015flar\u0131<\/strong><\/span><\/p>\n

Google<\/strong> May\u0131s ay\u0131nda mobil cihazlarda yap\u0131lan \u00fcr\u00fcn aramalar\u0131n\u0131n sonu\u00e7 sayfalar\u0131na bir sat\u0131n alma tu\u015fu eklemek istedi\u011fini s\u00f6ylemi\u015fti. Bu tu\u015f sponsorlu veya paral\u0131 arama sonu\u00e7lar\u0131n\u0131n yan\u0131nda ve \u2018Google\u2019da Al\u0131\u015fveri\u015f Yap\u2019 kutusunun alt\u0131nda \u00e7\u0131kacakt\u0131. Macy\u2019s gibi perakendecilerin bu uygulaman\u0131n ba\u015flat\u0131lmas\u0131 i\u00e7in devreye girmek istedi\u011fi ve \u00fcr\u00fcnlerin Google taraf\u0131ndan de\u011fil, perakendeciler taraf\u0131ndan sat\u0131laca\u011f\u0131 s\u00f6yleniyordu.<\/span><\/p>\n

Ayn\u0131 ay i\u00e7erisinde YouTube<\/strong> TrueView reklamlar\u0131na kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn sayfas\u0131na y\u00f6nlendirildikten sonra sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirecekleri bir sat\u0131n alma tu\u015fu ekleyece\u011fini s\u00f6ylemi\u015fti. Bu uygulama masa\u00fcst\u00fc ve mobil cihazlarda birka\u00e7 ay i\u00e7erisinde ba\u015flat\u0131lacakt\u0131.<\/span><\/p>\n

Haziran ay\u0131nda, sosyal bookmarking sitesi Pinterest<\/strong> web sitesinden \u2018Sat\u0131n Al\u0131nabilir Pinler\u2019 ad\u0131 alt\u0131nda bir al\u0131\u015fveri\u015f se\u00e7ene\u011fiyle e-ticarete h\u0131zl\u0131 bir giri\u015f yapaca\u011f\u0131n\u0131 duyurmu\u015ftu. Pinterest kendi blogunda bu \u00f6zelli\u011fin ABD i\u00e7in ge\u00e7erli oldu\u011funu ve kullan\u0131c\u0131lar\u0131n \u00f6demeleri Apple Pay veya kredi kart\u0131yla yapabilece\u011fini s\u00f6yledi. \u015eirket kullan\u0131c\u0131lar\u0131n kredi kart\u0131 detaylar\u0131n\u0131 saklamayaca\u011f\u0131n\u0131 ve \u00f6demeler i\u00e7in k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli online \u015firketlere y\u00f6nelik bir e-ticaret olu\u015fumu olan Stripe\u2019la anla\u015fma yapt\u0131\u011f\u0131n\u0131 da ekledi.<\/span><\/p>\n

Twitter\u2019\u0131n reklam platformu<\/strong><\/span><\/p>\n

Ge\u00e7en ay i\u00e7erisinde Twitter\u2019\u0131n self servis reklam platformunu kullanan \u00fclke say\u0131s\u0131 22\u2019den 200\u2019e \u00e7\u0131kt\u0131. Twitter\u2019a g\u00f6re k\u00fc\u00e7\u00fck ve orta b\u00fct\u00e7eli \u015firketlerin hedef kitlelerine 15 dilde ula\u015fabilmesini sa\u011flayan bu platformda 100.000\u2019in \u00fczerinde faal reklamc\u0131 bulunmakta. Twitter i\u00e7in KOB\u0130 reklamlar\u0131 ABD\u2019de 2013 y\u0131l\u0131nda kullan\u0131ma a\u00e7\u0131ld\u0131. Bunu \u0130ngiltere, \u0130rlanda, Kanada, Japonya, Avrupa, G\u00fcney Amerika, Avustralya, Endonezya ve Brezilya takip etti. \u00a0<\/span><\/p>\n

GIFler ve Vine<\/strong><\/span><\/p>\n

Twitter ge\u00e7en ay i\u00e7erisinde kullan\u0131c\u0131lar\u0131n masa\u00fcst\u00fc cihazlar\u0131ndaki ve iOS i\u00e7in Twitter uygulamalar\u0131ndaki zaman t\u00fcnellerinde otomatik olarak \u00e7almaya ba\u015flayan videolar\u0131n oldu\u011fu reklamlar\u0131 g\u00f6r\u00fcc\u00fcye \u00e7\u0131kard\u0131. Otomatik \u00e7alma \u00f6zelli\u011fi yaln\u0131zca yerel videolar, GIFler ve Vine i\u00e7in ge\u00e7erliydi. Twitter otomatik olarak \u00e7almaya ba\u015flayan bu videolar\u0131n zaman t\u00fcnelinde a\u015fa\u011f\u0131 inilince sessize ge\u00e7ece\u011fini s\u00f6yledi. Video, \u00fczerine t\u0131klan\u0131nca tam ekran olarak \u00e7almaya ba\u015flayacak.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter ile BigCommerce, Demandware ve Shopify gibi e-ticaret sitelerinin yer ald\u0131\u011f\u0131 \u00e7e\u015fitli platformlar aras\u0131ndaki ortakl\u0131k sonucunda bu sitelerin m\u00fc\u015fterileri art\u0131k \u2018Hemen Sat\u0131n…<\/p>\n","protected":false},"author":3,"featured_media":4841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=4839"}],"version-history":[{"count":4,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4839\/revisions"}],"predecessor-version":[{"id":4868,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/4839\/revisions\/4868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/4841"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=4839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=4839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=4839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}