{"id":5295,"date":"2015-11-04T06:56:55","date_gmt":"2015-11-04T06:56:55","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=5295"},"modified":"2015-11-04T10:36:31","modified_gmt":"2015-11-04T10:36:31","slug":"google-analyticste-kullanmamiz-gereken-5-ozellik","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-analyticste-kullanmamiz-gereken-5-ozellik\/","title":{"rendered":"Google Analytics&#8217;te Kullanmam\u0131z Gereken 5 \u00d6zellik"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7erik Tablosu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0590f867d1b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" id=\"ez-toc-cssicon-toggle-item-6a0590f867d1b\" aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ihs.com.tr\/blog\/google-analyticste-kullanmamiz-gereken-5-ozellik\/#Google-Analytics-Nedir\" >Google Analytics Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ihs.com.tr\/blog\/google-analyticste-kullanmamiz-gereken-5-ozellik\/#Kullanmamiz-Gereken-5-Ozellik\" >Kullanmam\u0131z Gereken 5 \u00d6zellik<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google-Analytics-Nedir\"><\/span><span style=\"font-size: 14pt;\">Google Analytics Nedir?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">E\u011fer bir web siteniz varsa, bu sitede olu\u015fan trafi\u011fi ve hareketleri \u00f6l\u00e7mek zorundas\u0131n\u0131z. Baz\u0131 ki\u015filer bunu <a href=\"https:\/\/www.ihs.com.tr\/sunucu-kiralama\/bulut-sunucu.html\" target=\"_blank\">sunucu<\/a> loglar\u0131na bakarak yapmaya \u00e7al\u0131\u015fsalar da bu veri \u00e7ok de\u011fi\u015fkendir ve okunmas\u0131 zordur.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Google Analytics<\/strong> Google taraf\u0131ndan sunulan, sitenizdeki b\u00fct\u00fcn veriyi, trafi\u011fi, kullan\u0131c\u0131lar\u0131, ara\u00e7lar\u0131 (masa\u00fcst\u00fc, mobil, tablet), taray\u0131c\u0131lar\u0131, kullan\u0131c\u0131 lokasyonlar\u0131n\u0131 ve daha fazlas\u0131n\u0131 \u00f6l\u00e7en <strong>\u00fccretsiz bir ara\u00e7t\u0131r.<\/strong> Google web sitenizi, i\u00e7eri\u011fini ve trafi\u011fini analiz ederek daha iyi Adwords datas\u0131 olu\u015fturup m\u00fc\u015fterilerine satt\u0131\u011f\u0131 i\u00e7in bu eklenti \u00fccretsiz sunmaktad\u0131r. \u00a0Google Analytics sayesinde internetteki en kapsaml\u0131 web trafi\u011fi ara\u00e7lar\u0131ndan birine sahip olursunuz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bing, Yahoo ve di\u011fer arama motorlar\u0131nda Google Analytics benzeri bir ara\u00e7 bulunmamaktad\u0131r. Google bu sebeple t\u00fcm web trafi\u011finin %8\u2019ini elinde bulundurmaktad\u0131r.<\/span><\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/Google-Analytics-\u00f6nerileri.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-5296\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/Google-Analytics-\u00f6nerileri-300x170.jpg\" alt=\"Google Analytics \u00f6nerileri\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/Google-Analytics-\u00f6nerileri-300x170.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/Google-Analytics-\u00f6nerileri.jpg 704w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kullanmamiz-Gereken-5-Ozellik\"><\/span><span style=\"font-size: 14pt;\">Kullanmam\u0131z Gereken 5 \u00d6zellik<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Google Analytics i\u00e7inde bakman\u0131z gereken y\u00fczlerce se\u00e7enek aras\u0131nda a\u015fa\u011f\u0131daki 5 \u00f6zelli\u011fi her hafta en az bir kez kontrol etmeniz gerekmektedir. En \u00e7ok son 30 g\u00fcnl\u00fck veri g\u00f6r\u00fcnt\u00fclenmektedir.<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 14pt;\"><strong>Ziyaret\u00e7i \u2013 Kullan\u0131c\u0131lar ve Oturumlar<\/strong>\u00a0\u2013 Oturumlar web sitenizin ka\u00e7 kez ziyaret edildi\u011fidir. Kullan\u0131c\u0131lar web sitenize gelen her bir ki\u015fidir. \u00d6rne\u011fin 600 oturumunuz ve 300 ziyaret\u00e7iniz varsa, \u00a0bu 300 ki\u015fi sitenizi ortalama iki kez ziyaret etmi\u015f demektir.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Ziyaret\u00e7i \u2013 Mobil G\u00f6r\u00fcn\u00fcm<\/strong>\u00a0\u2013 Google web sitenizin mobile ge\u00e7i\u015fe haz\u0131r olmas\u0131n\u0131 sa\u011flaman\u0131za \u00f6nem vermektedir. Bunu WordPress kullan\u0131p teman\u0131z\u0131 esnek bir tasar\u0131mla de\u011fi\u015ftirerek kolayl\u0131kla yapabilirsiniz. Sadece bu bile ziyaret\u00e7ilerin web sitenize hangi yolla geldi\u011fini \u00f6\u011frenmek istemenizi sa\u011flayabilir.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Kazan\u0131m\u00a0<strong>\u2013 T\u00fcm Trafik \u2013 Y\u00f6nlendirme<\/strong><\/strong>\u00a0\u2013 Buras\u0131 hangi aktivitelerinizin (sosyal medya ve ileti g\u00f6nderme) en iyi sonucu getirdi\u011fini g\u00f6rece\u011finiz yerdir. Trafi\u011fi buland\u0131ran bir\u00e7ok bot vard\u0131r (semalt.com, best-seo-software.xyz ve web sitelerinizden trafik \u00e7almaya \u00e7al\u0131\u015fan ba\u015fka botlar) ama yine de Facebook\u2019u, LinkedIn\u2019i, Twitter\u2019\u0131 g\u00f6rebilirsiniz. E\u011fer g\u00f6r\u00fcnt\u00fcleme 0-3 saniye aras\u0131nda yap\u0131l\u0131yorsa bu spamdir, 20 saniye veya daha fazlas\u0131 ise genellikle ger\u00e7ek ziyaret\u00e7ilerdir.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Davran\u0131\u015f \u2013 Site \u0130\u00e7eri\u011fi \u2013 T\u00fcm Sayfalar<\/strong>\u00a0\u2013 Davran\u0131\u015f ak\u0131\u015f\u0131na bakmak \u00e7ok keyiflidir fakat gizli f\u0131rsatlar\u0131n nerede oldu\u011funu ancak bir sayfan\u0131n ka\u00e7 kez ziyaret edildi\u011fini \u00f6\u011frenerek \u00f6\u011frenebilirsiniz. Ziyaret\u00e7i say\u0131s\u0131n\u0131 artt\u0131rmak i\u00e7in yapman\u0131z gereken \u015fey en s\u0131k ziyaret edilen sayfalar\u0131n\u0131za bir aksiyon daveti (listemize kat\u0131l\u0131n, \u00fccretsiz rapor vs) eklemektir. \u00a0<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>D\u00f6n\u00fc\u015f\u00fcm \u2013 Ama\u00e7lar<\/strong>\u00a0\u2013 Bir amac\u0131n\u0131z\u0131n olmas\u0131 iyidir. Ba\u015far\u0131n\u0131z\u0131 \u00f6l\u00e7menin en iyi yolu budur. Birisi e-postalar\u0131n\u0131za ya da b\u00fclteninize \u00fcye oldu\u011fu zaman arkas\u0131ndan gelen bir \u201cTe\u015fekk\u00fcr Ederiz\u201d sayfas\u0131 ile bunu \u00f6l\u00e7ebilirsiniz.\u00a0 E-Ticaret sitenizin ba\u015far\u0131s\u0131n\u0131 da \u00f6l\u00e7ebilirsiniz. Hen\u00fcz bir ama\u00e7 belirlemediyseniz buna hemen bug\u00fcn ba\u015flamal\u0131s\u0131n\u0131z.<br \/>\n<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">Sadece sayfa analizi yapmak yeterli de\u011fildir. Her g\u00fcn d\u00fczenli olarak oturum a\u00e7man\u0131z gerekir. \u0130stikrarl\u0131 olman\u0131z ve elinizin alt\u0131ndaki ara\u00e7lar\u0131 iyice incelemeniz \u00e7ok \u00f6nemlidir. Men\u00fclerin alt\u0131nda \u00e7ok say\u0131da gizli men\u00fc vard\u0131r ve daha derinlere inebilmek i\u00e7in veriye s\u0131k s\u0131k t\u0131klaman\u0131z gerekmektedir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca genel e\u011filimleri tespit edebilmek i\u00e7in verilerinizi ge\u00e7mi\u015f verilerle kar\u015f\u0131la\u015ft\u0131rmal\u0131s\u0131n\u0131z. Hesab\u0131n\u0131z\u0131 herhangi bir \u00fc\u00e7\u00fcnc\u00fc \u015fahs\u0131n de\u011fil, sadece sizin kontrol etti\u011finizden emin olun. Kontrol\u00fc kaybederseniz site ge\u00e7mi\u015finizi ve verinizi de kaybedersiniz. Analiz ara\u00e7lar\u0131n\u0131 ne kadar \u00e7ok kullan\u0131rsan\u0131z ziyaret\u00e7ilerinizle ilgili o kadar \u00e7ok \u015fey \u00f6\u011frenir ve potansiyel m\u00fc\u015fterilerinize o kadar kolay eri\u015firsiniz. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics Nedir? E\u011fer bir web siteniz varsa, bu sitede olu\u015fan trafi\u011fi ve hareketleri \u00f6l\u00e7mek zorundas\u0131n\u0131z. Baz\u0131 ki\u015filer bunu sunucu loglar\u0131na bakarak&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=5295"}],"version-history":[{"count":5,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5295\/revisions"}],"predecessor-version":[{"id":5319,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5295\/revisions\/5319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/5320"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=5295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=5295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=5295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}