{"id":5449,"date":"2015-11-12T13:19:07","date_gmt":"2015-11-12T13:19:07","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=5449"},"modified":"2015-11-12T13:19:07","modified_gmt":"2015-11-12T13:19:07","slug":"googledan-yeni-gelir-kaynagi-contributor-uygulamasi-yayinda","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/googledan-yeni-gelir-kaynagi-contributor-uygulamasi-yayinda\/","title":{"rendered":"Google\u2019dan Yeni Gelir Kayna\u011f\u0131 Contributor Yay\u0131nda"},"content":{"rendered":"

Google<\/strong> web yay\u0131nc\u0131lar\u0131n\u0131n AdSense\u2019e alternatif olarak kullanabilecekleri, Contributor<\/strong> isimli yeni hizmetinin piyasaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 duyurdu. Contributor\u2019\u0131n beta s\u00fcr\u00fcm\u00fc bir s\u00fcredir az say\u0131da yay\u0131nc\u0131 taraf\u0131ndan kullan\u0131l\u0131yordu ama yak\u0131n zamanda \u00e7ok daha fazla kullan\u0131c\u0131 ve yay\u0131nc\u0131 taraf\u0131ndan kullan\u0131lmaya ba\u015flam\u0131\u015ft\u0131.<\/span><\/p>\n

Web Sitelerine Neden Reklam Al\u0131n\u0131r?<\/span><\/strong><\/p>\n

Web yay\u0131nc\u0131lar\u0131n\u0131n varl\u0131\u011f\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde web sitelerindeki baz\u0131 reklamlara t\u0131klayan ziyaret\u00e7ilerden gelen gelire ba\u011fl\u0131d\u0131r. Web siteleri bu reklamlardan gelen gelirlerle y\u00fcr\u00fcr. Bu y\u00fczden, her ne kadar baz\u0131 ziyaret\u00e7iler bu reklamlardan ho\u015fnut olsa da, \u00e7o\u011fu ki\u015fi okuma keyiflerini bozan reklamlar\u0131 g\u00f6rmek istemez. Baz\u0131 web sitelerinde ziyaret\u00e7i tam bir makaleyi veya haberi okurken birden ekranda bir pop-up reklam veya banner belirir. Dolay\u0131s\u0131yla internet kullan\u0131c\u0131lar\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131 dijital reklamlardan hi\u00e7 ho\u015flanmaz.<\/span><\/p>\n

Yay\u0131nc\u0131lar\u0131n Misyonu ve Reklamlar<\/span><\/strong><\/p>\n

Yay\u0131nc\u0131lar\u0131n esas amac\u0131 internet kullan\u0131c\u0131lar\u0131n\u0131n donan\u0131m\u0131n\u0131 artt\u0131racak ve g\u00fcndelik hayatlar\u0131nda kullanabilecekleri faydal\u0131 ve ilgin\u00e7 bilgileri sunmakt\u0131r. Bu y\u00fczden bir anda ekranda kocaman bir reklam belirdi\u011finde ve okurun dikkatini da\u011f\u0131tt\u0131\u011f\u0131nda yay\u0131nc\u0131 temel amac\u0131ndan da sapm\u0131\u015f olur. Google Contributor\u2019\u0131n tam da bu nedenle hem yay\u0131nc\u0131lar\u0131n hem de okurlar\u0131n faydas\u0131na olacak b\u00fcy\u00fck bir katk\u0131 sa\u011flayaca\u011f\u0131 umuluyor.<\/span><\/p>\n

Contributor Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/span><\/strong><\/p>\n

Contributor web sayfalar\u0131ndaki reklamlar i\u00e7in reklam\u0131 veren \u00fc\u00e7\u00fcnc\u00fc taraflar yerine ziyaret\u00e7ilerin \u00f6deme yapmas\u0131n\u0131 sa\u011fl\u0131yor. Contributor vas\u0131tas\u0131yla ziyaret\u00e7iler an itibar\u0131yla mevcut \u00fc\u00e7 se\u00e7enekten birini tercih ederek ayl\u0131k katk\u0131 seviyesini belirleyebilecek. Contributor\u2019a ayl\u0131k 2, 5 ve ya 10 dolarl\u0131k abonelik alarak d\u00fczenli olarak ziyaret edilen web sitelerine katk\u0131da bulunulabilecek.<\/span><\/p>\n

\"Google<\/a><\/p>\n

Yani, Google AdSense \u00e7al\u0131\u015ft\u0131ran web sitelerinden biri ziyaret edildi\u011finde Contributor bu sitenin ziyaret\u00e7inin favori sitelerinden biri olup olmad\u0131\u011f\u0131n\u0131 kontrol edecek ve ziyaret\u00e7i ad\u0131na reklam alanlar\u0131 i\u00e7in teklifte bulunacak. En y\u00fcksek teklifi veren kullan\u0131c\u0131ya bundan sonra AdSense reklam\u0131 g\u00f6sterilmeyecek. K\u0131sacas\u0131, daha \u00e7ok para veren, daha az reklam g\u00f6recek.<\/span><\/p>\n

Contributor \u0130nternette Nas\u0131l Bir De\u011fi\u015fim Sa\u011flayabilir?<\/span><\/strong><\/p>\n

Bir\u00e7ok web yay\u0131nc\u0131s\u0131 i\u00e7eriklerini yaln\u0131zca aboneleriyle payla\u015fmak gibi bir kestirme yolu tercih eder. Her ne kadar bu tercih bahsi ge\u00e7en yay\u0131nc\u0131lar\u0131n\u0131n ge\u00e7imlerini sa\u011flamalar\u0131n\u0131 kolayla\u015ft\u0131racak olsa da, bu stratejiyi tamamen desteklemeyenler de bulunmakta. Bu ki\u015filer kullan\u0131c\u0131lar\u0131n istedikleri \u015feyi okuyabilme se\u00e7ene\u011fine sahip olmalar\u0131 gerekti\u011fini savunur. Contributor da bu amaca y\u00f6nelik bir uygulama ve kullan\u0131c\u0131lar\u0131n tek bir hesapla t\u00fcm favori web siteleri i\u00e7in \u00f6deme yapma imkan\u0131 sunuyor.<\/span><\/p>\n

Contributor\u2019a abone olmak<\/a> web yay\u0131nc\u0131lar\u0131n\u0131n Google AdSense\u2019e olan ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 azaltacak gibi g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google web yay\u0131nc\u0131lar\u0131n\u0131n AdSense\u2019e alternatif olarak kullanabilecekleri, Contributor isimli yeni hizmetinin piyasaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 duyurdu. Contributor\u2019\u0131n beta s\u00fcr\u00fcm\u00fc bir s\u00fcredir az say\u0131da yay\u0131nc\u0131…<\/p>\n","protected":false},"author":3,"featured_media":5454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=5449"}],"version-history":[{"count":4,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5449\/revisions"}],"predecessor-version":[{"id":5456,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5449\/revisions\/5456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/5454"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=5449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}