{"id":5537,"date":"2015-11-17T13:21:17","date_gmt":"2015-11-17T13:21:17","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=5537"},"modified":"2015-11-17T13:21:17","modified_gmt":"2015-11-17T13:21:17","slug":"app-store-artik-daha-ilgili-arama-sonuclari-veriyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/app-store-artik-daha-ilgili-arama-sonuclari-veriyor\/","title":{"rendered":"App Store art\u0131k daha ilgili arama sonu\u00e7lar\u0131 veriyor"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Baz\u0131 mobil uygulama geli\u015ftiricileri ve sekt\u00f6r\u00fc takip edenler ge\u00e7ti\u011fimiz haftadan itibaren Apple <strong>App Store&#8217;da arama algoritmas\u0131n\u0131n de\u011fi\u015fti\u011fini<\/strong> ve baz\u0131 sonu\u00e7lar\u0131n farkl\u0131 gelmeye ba\u015flad\u0131\u011f\u0131n\u0131 ke\u015ffettiler. Geli\u015ftiricilere g\u00f6re de\u011fi\u015fiklikler 3 Kas\u0131m&#8217;dan sonra ba\u015flad\u0131 ve <strong>\u00f6nceki aylara g\u00f6re daha ak\u0131ll\u0131, daha ilgili sonu\u00e7lar \u00e7\u0131kmaya ba\u015flad\u0131.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Elbette Apple s\u00fcrekli olarak App Store&#8217;daki arama algoritmas\u0131n\u0131<strong> iyile\u015ftiriyor ve yeniliyor<\/strong>. Bunun sonucu olarak da uygulamalar\u0131n belirli aramalardaki s\u0131ralamalar\u0131 s\u00fcrekli olarak de\u011fi\u015fiyor. Ba\u015far\u0131l\u0131, kullan\u0131c\u0131lar\u0131n i\u015fine yarayan ve onlar\u0131 mutlu eden uygulamalar daha \u00fcst s\u0131ralarda listelenirken, <strong>crash eden, tasar\u0131m\u0131 k\u00f6t\u00fc olan, kullan\u0131c\u0131lar\u0131 mutsuz eden uygulamalar ise arka s\u0131ralara mahkum kal\u0131yor.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ancak \u015fimdiye kadar Apple&#8217;\u0131n yapt\u0131\u011f\u0131 de\u011fi\u015fiklikler genellikle &#8220;Top Charts&#8221; k\u0131sm\u0131nda, yani &#8220;pop\u00fcler \u00fccretli&#8221;, &#8220;pop\u00fcler \u00fccretsiz&#8221;, &#8220;en y\u00fcksek ciro&#8221; s\u0131ralamalar\u0131n\u0131 ve kategori i\u00e7lerini etkiliyordu.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/app-store-1.jpeg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-full wp-image-5539\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/app-store-1.jpeg\" alt=\"app-store-1\" width=\"285\" height=\"177\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">Bu yeni de\u011fi\u015fiklik ise <strong>belirli kelimelerle arama yap\u0131ld\u0131\u011f\u0131nda<\/strong> istenen uygulaman\u0131n bulunmas\u0131 konusunda yap\u0131lm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor. App Store g\u00fcnden g\u00fcne kalabal\u0131k olmaya ba\u015flad\u0131k\u00e7a, art\u0131k kelime yazarak arama yapmak \u00e7ok daha pop\u00fcler olmaya ba\u015flad\u0131 ve uygulamalar\u0131n bulunmas\u0131 \u00e7ok daha zorla\u015ft\u0131. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, iOS uygulamalar\u0131n\u0131n <strong>yar\u0131s\u0131 aramalar \u00fczerinden bulunuyor.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Daha \u00f6nce de arama \u00fczerine baz\u0131 \u00e7al\u0131\u015fmalar yap\u0131lm\u0131\u015f olsa da, bu de\u011fi\u015fiklik <strong>\u015fimdiye kadarki en \u00f6nemli ad\u0131mlardan biri<\/strong> olarak g\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Mobil uygulama analiz \u015firketlerinden Analytica&#8217;dan Dan Held&#8217;e g\u00f6re<em> &#8220;Apple \u00f6nceki d\u00f6neme g\u00f6re \u00f6nemli bir de\u011fi\u015fiklik yapm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor. Daha \u00f6nce kullan\u0131c\u0131lar\u0131n yazd\u0131\u011f\u0131 anahtar kelimelere daha fazla anlam y\u00fcklerken, art\u0131k Apple bunlar\u0131n \u00f6nemini azaltm\u0131\u015f g\u00f6r\u00fcn\u00fcyor.&#8221;<\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Tart\u0131\u015f\u0131lan bir di\u011fer konu ise bu de\u011fi\u015fiklikler \u0131\u015f\u0131\u011f\u0131nda Apple&#8217;\u0131n <strong>kendine \u00f6zel bir PageRank algoritmas\u0131<\/strong> yaz\u0131p yazmad\u0131\u011f\u0131 tart\u0131\u015f\u0131l\u0131yor.<\/span><\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/app-store-3.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-large wp-image-5544\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/app-store-3-1024x574.jpg\" alt=\"app-store-3\" width=\"1024\" height=\"574\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/app-store-3-1024x574.jpg 1024w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/app-store-3-300x168.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/app-store-3.jpg 1405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">PageRank elbette \u00e7ok daha karma\u015f\u0131k bir algoritma olsa da, Apple uygulamalar\u0131n <strong>kendi aralar\u0131nda, birbirlerine g\u00f6re nas\u0131l s\u0131ralanaca\u011f\u0131na dair bir y\u00f6ntem<\/strong> geli\u015ftirmenin pe\u015finde olabilir. Bu da elbette rekabette m\u00fcthi\u015f bir fark yaratacak \u00e7ok kritik bir geli\u015fme.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">De\u011fi\u015fiklik \u00e7ok yeni oldu\u011fu ve hen\u00fcz ara\u015ft\u0131rmalar ve incelemeler devam etti\u011fi i\u00e7in kesin bir yorum yapmak m\u00fcmk\u00fcn de\u011fil, ancak \u00f6n\u00fcm\u00fczdeki haftalarda bu de\u011fi\u015fikli\u011fin <strong>arama sonu\u00e7lar\u0131na ve elbette cirolara etkileri \u00e7ok daha net bir \u015fekilde g\u00f6r\u00fclebilir olacak.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baz\u0131 mobil uygulama geli\u015ftiricileri ve sekt\u00f6r\u00fc takip edenler ge\u00e7ti\u011fimiz haftadan itibaren Apple App Store&#8217;da arama algoritmas\u0131n\u0131n de\u011fi\u015fti\u011fini ve baz\u0131 sonu\u00e7lar\u0131n farkl\u0131 gelmeye&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=5537"}],"version-history":[{"count":4,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5537\/revisions"}],"predecessor-version":[{"id":5559,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5537\/revisions\/5559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/5538"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=5537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=5537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=5537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}