{"id":5594,"date":"2015-11-23T08:08:28","date_gmt":"2015-11-23T08:08:28","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=5594"},"modified":"2016-06-16T11:20:45","modified_gmt":"2016-06-16T09:20:45","slug":"kara-cuma-e-posta-yorgunlugu","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/kara-cuma-e-posta-yorgunlugu\/","title":{"rendered":"Kara Cuma ve E-Posta Yorgunlu\u011fu"},"content":{"rendered":"

\u00d6n\u00fcm\u00fczdeki hafta e-posta pazarlamas\u0131 i\u00e7in kritik g\u00fcnler ba\u015fl\u0131yor. ABD\u2019de Kara Cuma<\/strong> olarak adland\u0131r\u0131lan ve \u015e\u00fckran G\u00fcn\u00fc sonras\u0131ndaki yakla\u015f\u0131k bir ay boyunca s\u00fcrecek olan y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015f sezonu ba\u015fl\u0131yor. %90\u2019a varan indirimler i\u00e7in d\u00fcnyan\u0131n her yerinden turistlerin ABD\u2019ye ak\u0131n etti\u011fi Kara Cuma bu y\u0131l 28 Kas\u0131m<\/strong>\u2019da ba\u015flayacak. SendGrid\u2019den gelen yeni veriler de e-posta pazarlamac\u0131lar\u0131n\u0131n potansiyel m\u00fc\u015fterilere bu y\u0131l daha az ama daha hedefe y\u00f6nelik e-postalar g\u00f6ndermeyi d\u00fc\u015f\u00fcnmesi gerekti\u011fini g\u00f6steriyor.<\/span><\/p>\n

SendGrid<\/strong> veri analisti Victor Amin ABD\u2019deki 2014 tatil sezonu (1 Kas\u0131m-31 Aral\u0131k) s\u00fcrecindeki e-posta pazarlama davran\u0131\u015f\u0131n\u0131 inceledi. Ara\u015ft\u0131rma sonucunda s\u0131k e-posta g\u00f6nderilmesinin ve b\u00fcy\u00fck e-posta listelerinin t\u00fcketici davran\u0131\u015f\u0131 bak\u0131m\u0131ndan daha olumsuz sonu\u00e7lara neden oldu\u011fu ortaya \u00e7\u0131kt\u0131.<\/span><\/p>\n

Amin bu durumun e-posta yorgunlu\u011fundan kaynakland\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. \u201cHerkesin e-posta tolerans\u0131 farkl\u0131d\u0131r. Bu tolerans e\u015fi\u011fi a\u015f\u0131ld\u0131\u011f\u0131nda potansiyel m\u00fc\u015fteriler ilgilerini kaybedebilir, hatta aboneliklerini iptal bile edebilirler.\u201d<\/span><\/p>\n

\"Kara<\/a><\/p>\n

Salesforce\u2019a g\u00f6re Siber Pazartesi son sekiz y\u0131ld\u0131r e-posta pazarlamas\u0131n\u0131n en hareketli g\u00fcn\u00fc ve \u015e\u00fckran G\u00fcn\u00fc\u2019ndeki e-posta hacmi 2014 y\u0131l\u0131nda %29 oran\u0131nda artt\u0131. Amin e-posta trafi\u011finin en yo\u011fun oldu\u011fu g\u00fcnlerdeki bombard\u0131man\u0131n, e-posta g\u00f6nderme konusunda erken davranan pazarlamac\u0131lar\u0131n rekabet bak\u0131m\u0131ndan ekarte olabilece\u011fini s\u00f6yl\u00fcyor.<\/span><\/p>\n

\u201cErken davranmak belki b\u00fcy\u00fck g\u00fcn geldi\u011finde ak\u0131lda kalm\u0131\u015f olmak bak\u0131m\u0131ndan \u00f6nemli olabilir ama potansiyel m\u00fc\u015fterilerin akl\u0131na Kara Cuma stratejilerini belirledikleri d\u00f6nemde girmek de ak\u0131ll\u0131ca olabilir.\u201d<\/span><\/p>\n

Amin ayr\u0131ca e-posta pazarlamac\u0131lar\u0131na e-posta yorgunlu\u011funu \u00f6nlemek i\u00e7in e-postalar\u0131n\u0131 segmentlere ay\u0131rmalar\u0131n\u0131 ve abonelik ayarlar\u0131n\u0131 t\u00fcketicilerin tercih ettikleri mesaj s\u0131kl\u0131\u011f\u0131n\u0131 bildirebilecekleri \u015fekilde yapmalar\u0131n\u0131 tavsiye ediyor.<\/span><\/p>\n

\u201cBizce k\u0131sa listelerden daha iyi geri d\u00f6n\u00fc\u015f al\u0131nabilir \u00e7\u00fcnk\u00fc k\u0131sa listeler daha hedefe y\u00f6nelik ve temizdir,\u201d diyor Amin. \u201cK\u0131sa, iyi hedeflenmi\u015f listeler b\u00fcy\u00fck listelere nazaran daha iyi sonu\u00e7 verir.\u201d<\/span><\/p>\n

Di\u011fer yandan, SendGrid verilerine g\u00f6re 2014 y\u0131l\u0131ndaki Kara Cuma ve Siber Pazartesi g\u00fcnlerinde g\u00f6nderilen e-postalar\u0131n abonelik iptallerinde bir art\u0131\u015fa yol a\u00e7mam\u0131\u015f olmas\u0131 da ilgin\u00e7 bir detay. Yesmail\u2019in Temmuz ay\u0131nda yay\u0131nlad\u0131\u011f\u0131 bir raporda da benzer \u015fekilde 2015 y\u0131l\u0131ndaki tatil d\u00f6nemindeki e-posta yo\u011funlu\u011funun potansiyel m\u00fc\u015fteri davran\u0131\u015f\u0131nda olumsuz bir etkiye yol a\u00e7mayaca\u011f\u0131 tahmin ediliyordu.<\/span><\/p>\n

Experian da e-posta hacmindeki art\u0131\u015fa ra\u011fmen Kara Cuma g\u00fcn\u00fcndeki e-posta gelirlerinin 2014 y\u0131l\u0131nda %23 artt\u0131\u011f\u0131n\u0131 bildirmi\u015fti.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d6n\u00fcm\u00fczdeki hafta e-posta pazarlamas\u0131 i\u00e7in kritik g\u00fcnler ba\u015fl\u0131yor. ABD\u2019de Kara Cuma olarak adland\u0131r\u0131lan ve \u015e\u00fckran G\u00fcn\u00fc sonras\u0131ndaki yakla\u015f\u0131k bir ay boyunca s\u00fcrecek…<\/p>\n","protected":false},"author":3,"featured_media":5601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=5594"}],"version-history":[{"count":4,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5594\/revisions"}],"predecessor-version":[{"id":7958,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5594\/revisions\/7958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/5601"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=5594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=5594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=5594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}