{"id":5660,"date":"2015-11-25T11:55:51","date_gmt":"2015-11-25T11:55:51","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=5660"},"modified":"2015-11-25T11:55:51","modified_gmt":"2015-11-25T11:55:51","slug":"google-yilbasi-icin-adwordse-trueview-videolari-koyuyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-yilbasi-icin-adwordse-trueview-videolari-koyuyor\/","title":{"rendered":"Google Y\u0131lba\u015f\u0131 \u0130\u00e7in AdWords\u2019e TrueView Videolar\u0131 Koyuyor"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Google <strong>AdWords<\/strong>\u2019e iki video reklam format\u0131 ekleyerek y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fi \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na haz\u0131rlan\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>TrueView for Shopping<\/strong> ve <strong>Shopping ads on YouTube<\/strong> isimli video formatlar\u0131 Google\u2019\u0131n y\u0131l\u0131n en hareketli al\u0131\u015fveri\u015f d\u00f6neminde videolara ne kadar \u00f6nem verdi\u011fini g\u00f6steriyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">TrueView for Shopping\u2019le pazarlamac\u0131lar \u00fcr\u00fcn sat\u0131\u015f\u0131n\u0131n yap\u0131labildi\u011fi al\u0131\u015fveri\u015f kartlar\u0131n\u0131 i\u00e7eren interaktif videolar yay\u0131nlayabilecekler.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Kartlar reklam videosunun sa\u011f\u0131nda olacak ve kartta \u00fcr\u00fcnler ve fiyatlarla ilgili bilgiler yer alacak. Pazarlamac\u0131lar videolar\u0131 daha \u00f6nce internet sitelerini ziyaret eden veya di\u011fer videolar\u0131n\u0131 izleyen ki\u015filere g\u00f6nderecek.<\/span><\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/TrueView.gif\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-5680\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/11\/TrueView-300x225.gif\" alt=\"TrueView\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">TrueView ile ilgili yak\u0131n tarihli bir incelemede reklam kampanyalar\u0131n\u0131n %57\u2019sinin \u00fcr\u00fcn\u00fc sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnen ki\u015filerde, %24\u2019\u00fcn\u00fcn ise \u00fcr\u00fcnle ilgili iyi fikirlerde art\u0131\u015f sa\u011flad\u0131\u011f\u0131 tespit edilmi\u015fti. Bunun yan\u0131 s\u0131ra, kampanyalar\u0131n %35\u2019i \u00fcr\u00fcn\u00fc sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnen ki\u015filerde art\u0131\u015fa neden olmu\u015ftu.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Di\u011fer yeni video format\u0131 olan Shopping ads on YouTube ise pazarlamac\u0131lar\u0131n YouTube\u2019daki \u00fcr\u00fcn videolar\u0131n\u0131n \u00fcst k\u0131sm\u0131na al\u0131\u015fveri\u015f kartlar\u0131 koyabilmelerini sa\u011fl\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu sayede YouTube\u2019daki \u00fcr\u00fcn videolar\u0131n\u0131 izleyen ki\u015filer ekran\u0131n \u00fcst k\u0131sm\u0131ndaki k\u00fc\u00e7\u00fck butona t\u0131klayarak \u00fcr\u00fcn ve fiyat\u0131 hakk\u0131nda bilgileri i\u00e7eren al\u0131\u015fveri\u015f kart\u0131n\u0131 g\u00f6rebilecek ve tek t\u0131kla \u00fcr\u00fcn\u00fcn sat\u0131\u015f sayfas\u0131na ge\u00e7ebilecek.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords\u2019e iki video reklam format\u0131 ekleyerek y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fi \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na haz\u0131rlan\u0131yor. TrueView for Shopping ve Shopping ads on YouTube isimli video formatlar\u0131&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=5660"}],"version-history":[{"count":2,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5660\/revisions"}],"predecessor-version":[{"id":5692,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5660\/revisions\/5692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/5691"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=5660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=5660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=5660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}