{"id":5861,"date":"2015-12-04T13:01:17","date_gmt":"2015-12-04T13:01:17","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=5861"},"modified":"2017-01-27T09:31:39","modified_gmt":"2017-01-27T07:31:39","slug":"sendgrid-pazarlamaya-yonelik-yeni-e-posta-ozellikleri-sunuyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/sendgrid-pazarlamaya-yonelik-yeni-e-posta-ozellikleri-sunuyor\/","title":{"rendered":"SendGrid Pazarlamaya Y\u00f6nelik Yeni E-Posta \u00d6zellikleri Sunuyor"},"content":{"rendered":"

SendGrid<\/strong> geleneksel e-posta kampanyas\u0131 y\u00f6netimi anlay\u0131\u015f\u0131n\u0131 terk ederek e-posta g\u00f6nderi platformunun kullanabilirli\u011fini geli\u015ftirmeye y\u00f6nelik yeni bir hamle yapt\u0131. \u015eirket art\u0131k \u00e7ekirdek platformuna pazarlamaya y\u00f6nelik yeni e-posta \u00f6zellikleri ekliyor.<\/span><\/p>\n

SendGrid Pazarlama Kampanyalar\u0131<\/strong> SendGrid\u2019in son kullan\u0131c\u0131 pazarlamac\u0131lara \u00f6zel ara\u00e7lar sunan e-posta platformunu kullanan bir giri\u015fim. \u015eirket bunun geli\u015ftiriciler i\u00e7in tasarlanm\u0131\u015f bir kampanya oldu\u011funu \u00f6ne s\u00fcrse de, kullan\u0131m\u0131 kolay API\u2019lar\u0131yla giri\u015fimin esas hedefi kampanya takibi ve rakibi MailChimp\u2019in uzman oldu\u011fu alan olan pazarlama kampanyas\u0131 i\u015f ak\u0131\u015f\u0131 ve y\u00f6netimi. Bunu hedefleyen bir \u00e7\u00f6z\u00fcmden beklendi\u011fi \u00fczere, m\u00fc\u015fteriler art\u0131k e-posta kampanyalar\u0131n\u0131 kendileri olu\u015fturup, g\u00f6nderip, takip edebilecekler. SendGrid Pazarlama Kampanyalar\u0131 \u00f6zelliklerinin aras\u0131nda \u015funlar bulunmakta:<\/span><\/p>\n

– Sihirbazs\u0131z kampanya olu\u015fturma i\u015f ak\u0131\u015f\u0131<\/span><\/p>\n

– Abone ve irtibat listesi y\u00f6netimi<\/span><\/p>\n

– Kampanya analizleri<\/span><\/p>\n

– A\/B konu sat\u0131r\u0131 ve i\u00e7erik testi<\/span><\/p>\n

SendGrid CEO\u2019su Sameer Dholakia<\/strong> i\u015flemsel ve pazarlama e-postalar\u0131n\u0131n hedef kitleleriyle bire bir irtibata ge\u00e7mek isteyen \u015firketlerin m\u00fc\u015fteri hizmetleri stratejileri bak\u0131m\u0131ndan \u00e7ok \u00f6nemli bir role sahip oldu\u011funu s\u00f6yl\u00fcyor. \u201cPlatformumuz Pazarlama Kampanyalar\u0131\u2019yla art\u0131k optimize ve olgun bir e-posta irtibat\u0131 anlam\u0131nda uygun fiyatl\u0131 bir yol sunuyor. \u015eirketler bu sayede art\u0131k stratejilerini m\u00fc\u015fterileriyle daha hedefe y\u00f6nelik ve bireysel bir ili\u015fki kurabilecek \u015fekilde olu\u015fturup geli\u015ftirebilecekler,\u201d diyor Dholakia.<\/span><\/p>\n

SendGrid\u2019in e-posta altyap\u0131s\u0131 sunan orijinal modeli giderek daha fazla ki\u015fi taraf\u0131ndan kullan\u0131lmakta. Di\u011fer b\u00fcy\u00fck \u015firketler de benzer hizmetleri sunmaya ba\u015flam\u0131\u015f durumda. Yeni bir hizmet olu\u015fturmaya \u00e7al\u0131\u015fmaktansa SendGrid\u2019in mevcut \u00f6l\u00e7e\u011fini kullanmak (\u015firket ayda yakla\u015f\u0131k 20 milyar e-posta g\u00f6nderiyor) \u00e7ok mant\u0131kl\u0131.<\/span><\/p>\n

Buradaki esas soru SendGrid\u2019in kendini e-posta kampanyas\u0131 y\u00f6netimi sunan say\u0131s\u0131z \u015firketten ay\u0131rmak i\u00e7in ger\u00e7ek bir fark yarat\u0131p yaratmad\u0131\u011f\u0131.<\/span><\/p>\n

Ayr\u0131ca b\u00f6yle bir kampanya y\u00f6netimi arac\u0131n\u0131n Marketo ve Hubspot gibi daha \u00fcst d\u00fczey pazarlama otomasyonu platformlar\u0131 aras\u0131nda kendine iyi bir yer bulup bulamayaca\u011f\u0131 da hen\u00fcz belirsiz.<\/span><\/p>\n

SendGrid\u2019in bu yenili\u011fi ilgin\u00e7 ve muhtemelen ka\u00e7\u0131n\u0131lmaz bir hamle. \u015eirketi bir \u00fcst seviyeye ta\u015f\u0131y\u0131p ta\u015f\u0131mayaca\u011f\u0131n\u0131 ise zaman g\u00f6sterecek.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SendGrid geleneksel e-posta kampanyas\u0131 y\u00f6netimi anlay\u0131\u015f\u0131n\u0131 terk ederek e-posta g\u00f6nderi platformunun kullanabilirli\u011fini geli\u015ftirmeye y\u00f6nelik yeni bir hamle yapt\u0131. \u015eirket art\u0131k \u00e7ekirdek platformuna…<\/p>\n","protected":false},"author":3,"featured_media":5877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=5861"}],"version-history":[{"count":5,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5861\/revisions"}],"predecessor-version":[{"id":9355,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/5861\/revisions\/9355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/5877"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=5861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=5861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=5861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}