{"id":6117,"date":"2015-12-21T08:39:45","date_gmt":"2015-12-21T08:39:45","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=6117"},"modified":"2015-12-22T08:12:04","modified_gmt":"2015-12-22T08:12:04","slug":"microsoft-devri-sona-mi-eriyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/microsoft-devri-sona-mi-eriyor\/","title":{"rendered":"Microsoft devri sona m\u0131 eriyor?"},"content":{"rendered":"

Bundan 10 y\u0131l \u00f6nce Microsoft<\/strong> devrinin kapanaca\u011f\u0131 d\u00fc\u015f\u00fcncesi kimsenin akl\u0131n\u0131n ucundan bile ge\u00e7mezdi. Fakat, Windows 7<\/strong> ve Office 10<\/strong>\u2019un epey sat\u0131yor olmas\u0131na ra\u011fmen Microsoft g\u00fcn\u00fcm\u00fcz\u00fcn geli\u015fen piyasas\u0131nda ciddi sorunlar ya\u015f\u0131yor.<\/span><\/p>\n

Bir d\u00f6nem i\u015fletim sistemi sat\u0131\u015flar\u0131n\u0131n bir k\u0131sm\u0131n\u0131 Apple\u2019a, taray\u0131c\u0131 kullan\u0131c\u0131lar\u0131n\u0131n bir k\u0131sm\u0131n\u0131 Mozilla Firefox\u2019a kaybetmi\u015f olmas\u0131na ra\u011fmen Windows, Internet Explorer ve Microsoft Office sayesinde piyasadaki liderli\u011fini uzun s\u00fcre devam ettirebilmi\u015fti. Fakat rakipleri zaman i\u00e7erisinde Microsoft\u2019un ba\u015far\u0131s\u0131n\u0131 iyi analiz ederek ve zay\u0131f yanlar\u0131n\u0131 tespit ederek gelece\u011fe daha iyi yat\u0131r\u0131mlar yapt\u0131.<\/span><\/p>\n

Microsoft elbette hala ba\u015far\u0131l\u0131. Verilere bak\u0131ld\u0131\u011f\u0131nda, Windows 7 bug\u00fcne kadarki en h\u0131zl\u0131 satan i\u015fletim sistemi. Fakat Microsoft art\u0131k yava\u015f yava\u015f ortama ayak uyduramamaya ba\u015flad\u0131. Mouse ve klavye art\u0131k birer y\u00fck halini ald\u0131. Uluslararas\u0131 Veri Birli\u011fi\u2019ne (IDC) g\u00f6re PC piyasas\u0131 tabletler gibi heyecan verici yeni teknolojilerin \u00e7\u0131kmas\u0131yla birlikte azalan talep y\u00fcz\u00fcnden giderek durgunla\u015fmaya ba\u015flad\u0131. Microsoft hala yeterince talep g\u00f6r\u00fcyor ama piyasada kal\u0131c\u0131 olmak istiyorlarsa marka vizyonlar\u0131n\u0131 bir an \u00f6nce yenilemeleri gerekiyor.<\/span><\/p>\n

Peki Microsoft neden zor g\u00fcnler ya\u015f\u0131yor? Bunu anlamak i\u00e7in i\u015fletim sistemleri, web taray\u0131c\u0131lar\u0131, mobil cihazlar, tabletler, arama, medya ve oyun gibi \u00f6nemli baz\u0131 teknoloji ba\u015fl\u0131klar\u0131na g\u00f6z atmak gerekiyor.<\/span><\/p>\n

\u0130\u015fletim Sistemleri<\/span><\/strong><\/p>\n

Microsoft bu y\u0131l 240 milyon Windows 7 lisans\u0131 satt\u0131. Bu onlar i\u00e7in tarihi bir rakam. Microsoft bu alan\u0131 domine etmeye devam ediyor ama Gartner\u2019a g\u00f6re Apple ve Linux bu tarih itibariyle \u201cen h\u0131zl\u0131 geli\u015fen masa\u00fcst\u00fc ve sunucu i\u015fletim sistemleri\u201d konumunda. Microsoft\u2019un esas sorunu PC sat\u0131\u015flar\u0131n\u0131n her ge\u00e7en ayla birlikte ba\u015f a\u015fa\u011f\u0131 gitmeye devam etmedi.<\/span><\/p>\n

Web taray\u0131c\u0131lar\u0131<\/span><\/strong><\/p>\n

\"Internet<\/a><\/p>\n

Taray\u0131c\u0131lar art\u0131k t\u00fcm cihazlardaki en \u00f6nemli yaz\u0131l\u0131m konumunda. StatCounter istatistiklerine g\u00f6re Internet Explorer kullan\u0131c\u0131lar\u0131n\u0131n oran\u0131 May\u0131s 2010\u2019dan bug\u00fcne %52.77\u2019den %43.87\u2019ye d\u00fc\u015ft\u00fc. \u00d6te yandan, Google Chrome bir anda %8.61\u2019den %19.36\u2019ya f\u0131rlad\u0131. Chrome ve Internet Explorer kullan\u0131c\u0131lar\u0131 oran\u0131n\u0131n e\u015fitlenmesi art\u0131k an meselesi.<\/span><\/p>\n

Mobil<\/span><\/strong><\/p>\n

Windows b\u00fcy\u00fck bir patlama ya\u015fanan mobil end\u00fcstrisinde hen\u00fcz bir varl\u0131k g\u00f6sterebilmi\u015f de\u011fil. CNN\u2019e g\u00f6re 2010 y\u0131l\u0131 sonunda Windows\u2019un pazar pay\u0131 %5\u2019in alt\u0131ndayd\u0131. \u00a0<\/span><\/p>\n

Tabletler<\/span><\/strong><\/p>\n

T\u00fcketici ihtiya\u00e7lar\u0131na \u00f6zel bir ihtimam g\u00f6steren Apple, iPad\u2019le ki\u015fisel bilgisayar end\u00fcstrisinde \u00e7\u0131\u011f\u0131r a\u00e7t\u0131. T-Mobile, Asus, Acer ve BlackBerry CNET\u2019e g\u00f6re en iyi be\u015f tablet aras\u0131ndayken, Microsoft\u2019un bu alanda ad\u0131 ge\u00e7miyor.
\n<\/span><\/p>\n

Arama<\/span><\/strong><\/p>\n

Bing\u2019in \u00e7\u0131kmas\u0131yla Microsoft Google\u2019\u0131n arama motoru egemenli\u011fine bir son vermeyi umuyordu. \u00c7ok b\u00fcy\u00fck bir reklam kampanyas\u0131na ra\u011fmen Google hala bu alanda %90\u2019la rakipsiz. StatCounter\u2019a g\u00f6re Bing\u2019in kullan\u0131m oran\u0131 May\u0131s 2010\u2019dan beri %3\u2019ten %3.84\u2019e y\u00fckseldi. Bununla birlikte, Bing Google\u2019dan de\u011fil, orta\u011f\u0131 Yahoo\u2019dan kullan\u0131c\u0131 \u00e7alm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n

Medya<\/span><\/strong><\/p>\n

\"Microsoft<\/a><\/p>\n

Microsoft\u2019un Zune\u2019u m\u00fczik medyas\u0131 alan\u0131nda dev bir fiyasko oldu. Dijital medya da bulut<\/a>a do\u011fru evrilmeye devam ederken Microsoft hala ortal\u0131kta yok. Bir\u00e7ok b\u00fcy\u00fck plak \u015firketinin de deste\u011fini arkas\u0131na alan Apple iCloud\u2019la muazzam bir online veri depolama hizmeti sunarken, Google ve Amazon da dijital medya alan\u0131nda b\u00fcy\u00fck ad\u0131mlar att\u0131.<\/span><\/p>\n

Oyun<\/span><\/strong><\/p>\n

PC sat\u0131\u015flar\u0131 b\u00fcy\u00fck bir h\u0131zla d\u00fc\u015ferken Xbox ve Kinect Microsoft\u2019un kurtar\u0131c\u0131lar\u0131 oldular. Microsoft ilk kumandas\u0131z video oyunu sistemini \u00fcretmesiyle \u00f6vg\u00fcy\u00fc hak ediyor. Xbox da oyun d\u00fc\u015fk\u00fcnleri aras\u0131nda bir hayli pop\u00fcler.<\/span><\/p>\n

Peki b\u00fct\u00fcn bunlardan ne \u00e7\u0131karmam\u0131z gerekiyor? Oyun platformlar\u0131 haricinde, Microsoft t\u00fcketici dostu \u00fcr\u00fcnler \u00e7\u0131karma konusunda epey geride kald\u0131. Zune ve Windows Phone 7 pek g\u00f6z kama\u015ft\u0131r\u0131c\u0131 sat\u0131\u015f rakamlar\u0131na ula\u015famad\u0131. Microsoft\u2019un kaliteli bir tableti yok ve dijital medya bulutunda da hen\u00fcz pek aktif say\u0131lmaz. T\u00fcketiciler art\u0131k mobil, k\u00fc\u00e7\u00fck ve ak\u0131ll\u0131 cihazlar istiyor ve bu talebi Apple kar\u015f\u0131l\u0131yor. Apple m\u00fc\u015fteri kazanmaya devam ettik\u00e7e Microsoft\u2019u iyice geride b\u0131rak\u0131yor. Microsoft\u2019un art\u0131k bu alanlarda at\u0131l\u0131m yaparak lider konumunu geri kazanmas\u0131 gerekiyor. \u00a0<\/span><\/p>\n

Oyun \u00fcr\u00fcnlerinin ve Office 10\u2019un y\u00fcksek sat\u0131\u015f rakamlar\u0131 sayesinde Microsoft hala kar ediyor konumda. Yine de PC sat\u0131\u015flar\u0131ndaki d\u00fc\u015f\u00fc\u015f onlar i\u00e7in can s\u0131k\u0131c\u0131. \u015eu bir ger\u00e7ek ki PC sat\u0131\u015flar\u0131 bir daha asla eskisi gibi olmayacak. Dolay\u0131s\u0131yla, Microsoft teknoloji alan\u0131nda rekabet etmeye devam etmek istiyorsa Azure ve Office 365\u2019le SaaS sekt\u00f6r\u00fcnde tutunmak zorunda. Kullan\u0131c\u0131lar mobil cihazlara ve tabletlere kayd\u0131k\u00e7a Microsoft\u2019un Apple gibi \u015firketler ve Google Docs gibi bulut<\/a> programlar\u0131yla rekabet edebilece\u011fi bir \u00fcr\u00fcn bulmas\u0131 gerekecek.<\/span><\/p>\n

Microsoft devrinin tamamen bitti\u011fi hen\u00fcz s\u00f6ylenemeyecek olsa da, Apple ve di\u011fer rakipleri bir\u00e7ok alanda Microsoft\u2019un bir hayli \u00f6n\u00fcne ge\u00e7mi\u015f durumda. Gelecek ne g\u00f6sterir bilinmez ama Microsoft hanedan\u0131n\u0131n art\u0131k \u00e7\u00f6kt\u00fc\u011f\u00fc rahatl\u0131kla s\u00f6ylenebilir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bundan 10 y\u0131l \u00f6nce Microsoft devrinin kapanaca\u011f\u0131 d\u00fc\u015f\u00fcncesi kimsenin akl\u0131n\u0131n ucundan bile ge\u00e7mezdi. Fakat, Windows 7 ve Office 10\u2019un epey sat\u0131yor olmas\u0131na…<\/p>\n","protected":false},"author":3,"featured_media":6190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6117"}],"version-history":[{"count":5,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6117\/revisions"}],"predecessor-version":[{"id":6191,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6117\/revisions\/6191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/6190"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}