{"id":6167,"date":"2015-12-22T13:37:21","date_gmt":"2015-12-22T13:37:21","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=6167"},"modified":"2015-12-23T14:49:29","modified_gmt":"2015-12-23T14:49:29","slug":"magento-seo-onerileri","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/magento-seo-onerileri\/","title":{"rendered":"Magento i\u00e7in Seo \u00d6nerileri"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">\u0130nternetten al\u0131\u015fveri\u015f yapan ki\u015filerin say\u0131s\u0131n\u0131n h\u0131zla artmaya devam etmesiyle giri\u015fimciler art\u0131k farkl\u0131 e-ma\u011faza se\u00e7eneklerini de\u011ferlendirmeyi d\u00fc\u015f\u00fcn\u00fcr oldular. Gelgelelim bir e-ticaret sitesi kurmak, ma\u011fazan\u0131z\u0131 a\u00e7t\u0131\u011f\u0131n\u0131z g\u00fcn m\u00fc\u015fterilerin kap\u0131ya y\u0131\u011f\u0131laca\u011f\u0131 anlam\u0131na gelmiyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Piyasada \u015fu an bir\u00e7ok al\u0131\u015fveri\u015f platformu bulunmakta, ancak son zamanlarda bu ma\u011fazalar aras\u0131nda en \u00e7ok \u00f6vg\u00fcy\u00fc kolay kullan\u0131m\u0131 ile <strong>Magento<\/strong> al\u0131yor. Ba\u015far\u0131l\u0131 bir Magento ma\u011fazas\u0131n\u0131n form\u00fcl\u00fc ise olduk\u00e7a basit: Siteye ne kadar \u00e7ok m\u00fc\u015fteri girerse \u00fcr\u00fcn satma ihtimali o kadar art\u0131yor. Bunu ba\u015farman\u0131n yolu ise arama motoru optimizasyonundan ge\u00e7iyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu ne yaz\u0131k ki e-ticaret konusunda yeni olanlar i\u00e7in kavranmas\u0131 zor bir durum. Yine de ma\u011faza sahiplerinin SEO puanlar\u0131n\u0131 artt\u0131rmak ve arama motoru sayfalar\u0131nda \u00fcst s\u0131ralarda yer almak i\u00e7in at\u0131labilecek birka\u00e7 basit ad\u0131m bulunmakta.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Siteye \u0130yi \u0130\u00e7erik Eklemek<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Ma\u011fazalar\u0131n\u0131n rakiplerinden daha \u00fcst s\u0131ralarda yer almas\u0131n\u0131 isteyenlerin, \u00fcr\u00fcn tan\u0131t\u0131m\u0131 metinleri ve sat\u0131\u015f sayfalar\u0131 d\u0131\u015f\u0131nda ilgin\u00e7 i\u00e7erikler de olu\u015fturmak i\u00e7in vakit ay\u0131rmas\u0131 gerekiyor. Potansiyel m\u00fc\u015fterilerin \u00fcr\u00fcnlere ula\u015fmak i\u00e7in kullanaca\u011f\u0131 anahtar kelimelerin de bu i\u00e7erikte yer almas\u0131 bir hayli \u00f6nemli. \u00dcr\u00fcn\u00fc sat\u0131n alma karar\u0131n\u0131 verirken e\u011fitici bir blog g\u00f6nderisinden faydalanan m\u00fc\u015fteriler gibi, arama motorlar\u0131 da bu \u00e7aban\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 mutlaka verecektir.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Arama Motorlar\u0131n\u0131n G\u00f6rsellerin Ne Hakk\u0131nda Oldu\u011funu Anlamas\u0131na Yard\u0131mc\u0131 Olmak<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Ma\u011fazalara eklenecek g\u00f6rsellere i\u00e7erikle ilgili isimler vermek gerekiyor. Bunun yan\u0131 s\u0131ra alternatif etiketler kullanmak da \u00f6nemli. Bu arama motorlar\u0131n\u0131n g\u00f6rsellerin ne oldu\u011funu anlamas\u0131n\u0131 sa\u011flar. \u00d6rne\u011fin, \u00dcr\u00fcn18A13 pek bir anlam ifade etmez ama Erkek-Siyah-G\u00fcne\u015f-G\u00f6zl\u00fc\u011f\u00fc eder. Bunun yan\u0131na alternatif etiket olarak iyi de bir tan\u0131m eklenirse \u00e7ok daha iyi olur.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">M\u00fckerrer \u00dcr\u00fcn \u0130\u00e7eri\u011fi Kullanmamak<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Ba\u015fka bir \u00fcr\u00fcnden \u00e7ok k\u00fc\u00e7\u00fck bir fark\u0131 olsa dahi her \u00fcr\u00fcn\u00fcn kendine \u00f6zel bir tan\u0131m\u0131 olmal\u0131d\u0131r. Bu boyut veya renk gibi \u00e7ok basit bir fark olsa bile mutlaka o \u00fcr\u00fcn\u00fcn tan\u0131m\u0131nda kullan\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Kullan\u0131m\u0131 Kolayla\u015ft\u0131racak Eklentiler Kullanmak<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">SEO s\u0131ralamalar\u0131 yaln\u0131zca i\u00e7eri\u011fe, anahtar kelimelere ve \u00fcr\u00fcn etiketlerine ba\u011fl\u0131 de\u011fildir. Ayn\u0131 zamanda ma\u011fazalara giren kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131na g\u00f6re belirlenir. Bu ama\u00e7la ma\u011fazaya bir Magento eklentisi y\u00fcklenirse m\u00fc\u015fterilerin site i\u00e7inde gezinmesi ve al\u0131\u015fveri\u015f yapmas\u0131, dolay\u0131s\u0131yla sitede daha uzun s\u00fcre kalmas\u0131 daha kolay bir hal alacakt\u0131r. Bu da sitenin tek sayfal\u0131k ziyaret oranlar\u0131n\u0131 azalt\u0131r. M\u00fc\u015fteriler ma\u011fazay\u0131 be\u011fenirse ma\u011fazan\u0131n sosyal medyada payla\u015f\u0131lma say\u0131s\u0131 da muhakkak artacakt\u0131r. Bunlar\u0131n hepsi SEO s\u0131ralamas\u0131n\u0131 y\u00fckselten unsurlard\u0131r. \u00a0<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Robots.txt Dosyalar\u0131ndan Faydalanmak<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/12\/SEO-robots-txt.jpg\" data-rel=\"penci-gallery-image-content\" rel=\"attachment wp-att-6168\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-6168\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/12\/SEO-robots-txt-300x200.jpg\" alt=\"SEO robots txt\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/12\/SEO-robots-txt-300x200.jpg 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/12\/SEO-robots-txt-165x110.jpg 165w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/12\/SEO-robots-txt-270x180.jpg 270w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/12\/SEO-robots-txt-480x320.jpg 480w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2015\/12\/SEO-robots-txt.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\">Google bu dosyalar\u0131 web sitelerini dizinlemek i\u00e7in kullan\u0131r. Bu dosyalara konulan bilgiler site sahibinin Google\u2019a bu dizinleme i\u015flemini yapmas\u0131n\u0131 isteyip istemedi\u011fini, yapacaksa da nas\u0131l yapmas\u0131n\u0131 istedi\u011fini bildirir. Bunun i\u00e7in robots.txt dosyas\u0131nda \u015fu de\u011fi\u015fiklikler yap\u0131lmal\u0131d\u0131r:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">\u201cSystem\u201de girin<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u201cConfiguration\u201da t\u0131klay\u0131n<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u201cDesign\u201da t\u0131klay\u0131n<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u201cHTML Heads\u201de t\u0131klay\u0131n<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u201cDefault Robots\u201d ayarlar\u0131n\u0131 bulun ve ayar\u0131 \u201cINDEX,FOLLOW\u201da getirin.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Art\u0131k arama motorlar\u0131 web sitesini indexleyecektir.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Meta Alanlar\u0131n\u0131 Doldurmak<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Magento\u2019nun y\u00f6netim paneli kullan\u0131larak ma\u011fazalar i\u00e7in anlaml\u0131 bir meta ba\u015fl\u0131\u011f\u0131 ve tan\u0131m olu\u015fturmak m\u00fcmk\u00fcnd\u00fcr. Bu i\u015flem t\u0131pk\u0131 robots.txt dosyas\u0131 de\u011fi\u015ftirilirken oldu\u011fu gibi configuration page\/design\/HTML Head k\u0131sm\u0131ndan yap\u0131l\u0131r. Burada varsay\u0131lan ba\u015fl\u0131k ve tan\u0131m kutular\u0131na anlaml\u0131 bir \u015feyler yaz\u0131lmal\u0131d\u0131r. \u0130\u00e7erikle ilgili anahtar kelimeleri kullanmak da unutulmamal\u0131d\u0131r.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Google Site Haritas\u0131 Olu\u015fturmak<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Konfig\u00fcrasyon sayfas\u0131ndan Google Sitemap\u2019e girilerek site haritas\u0131 olu\u015fturma se\u00e7ene\u011finin se\u00e7ilmesi gerekmektedir. Yeni bir \u00fcr\u00fcn veya kategori eklendi\u011finde tekrar bu sayfaya giderek ayarlar\u0131n tekrar de\u011fi\u015ftirilmesi ve mevcut site haritas\u0131n\u0131n g\u00fcncellenmesi de unutulmamal\u0131d\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternetten al\u0131\u015fveri\u015f yapan ki\u015filerin say\u0131s\u0131n\u0131n h\u0131zla artmaya devam etmesiyle giri\u015fimciler art\u0131k farkl\u0131 e-ma\u011faza se\u00e7eneklerini de\u011ferlendirmeyi d\u00fc\u015f\u00fcn\u00fcr oldular. Gelgelelim bir e-ticaret sitesi kurmak,&hellip;<\/p>\n","protected":false},"author":3,"featured_media":6199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6167"}],"version-history":[{"count":5,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6167\/revisions"}],"predecessor-version":[{"id":6207,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6167\/revisions\/6207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/6199"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}