{"id":6551,"date":"2016-01-26T16:29:41","date_gmt":"2016-01-26T14:29:41","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=6551"},"modified":"2016-01-26T16:29:41","modified_gmt":"2016-01-26T14:29:41","slug":"google-kotu-reklamlarla-savasiyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-kotu-reklamlarla-savasiyor\/","title":{"rendered":"Google K\u00f6t\u00fc Reklamlarla Sava\u015f\u0131yor"},"content":{"rendered":"

Ge\u00e7ti\u011fimiz y\u0131l i\u00e7erisinde 780 milyon k\u00f6t\u00fc reklam\u0131 bloke eden Google 1000\u2019in \u00fczerinde personeliyle masa\u00fcst\u00fc bilgisayar taray\u0131c\u0131lar\u0131ndaki ve mobil uygulamalardaki k\u00f6t\u00fc reklamlar\u0131 temizliyor.<\/span><\/p>\n

Google ge\u00e7en y\u0131l i\u00e7inde k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131m<\/strong> ta\u015f\u0131yan, sahte \u00fcr\u00fcnleri tan\u0131tan veya phising sitelerine y\u00f6nlendiren 780 milyon k\u00f6t\u00fc reklam\u0131 ortadan kald\u0131rd\u0131\u011f\u0131n\u0131 bildirdi.<\/span><\/p>\n

Reklam a\u011flar\u0131 k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131mlar\u0131n dola\u015f\u0131ma sokulmas\u0131 i\u00e7in pop\u00fcler bir mekanizma halini ald\u0131. \u00d6zellikle ge\u00e7en y\u0131l\u0131n ba\u015f\u0131nda Google AdSense \u00fczerinden yay\u0131lan k\u00f6t\u00fc ama\u00e7l\u0131 reklam kampanyas\u0131 etkili olmu\u015ftu.<\/span><\/p>\n

Google reklamlar sorumlusu Sridhar Ramaswamy k\u00f6t\u00fc reklamlar\u0131n internet kullan\u0131c\u0131lar\u0131na zarar vermesini ve Google\u2019\u0131n milyonlarca dolarl\u0131k reklam imparatorlu\u011funa kar\u015f\u0131 bir tehdit olu\u015fturmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in \u015firketin d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan, tek amac\u0131 \u201ck\u00f6t\u00fc reklamlarla m\u00fccadele etmek\u201d olan 1000\u2019in \u00fczerinde ki\u015fiyle \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/span><\/p>\n

Bilgisayar algoritmalar\u0131yla birlikte Google \u00e7al\u0131\u015fanlar\u0131n\u0131n incelemeleri sonucunda bu k\u00f6t\u00fc reklamlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funu daha yay\u0131na girmeden engellemeyi ba\u015fard\u0131klar\u0131n\u0131 belirtiyor.
\n<\/span><\/p>\n

Google Play\u2019deki k\u00f6t\u00fc uygulamalarla m\u00fccadele etmek i\u00e7in benzer bir insan ve makine stratejisi de uygulanm\u0131\u015ft\u0131. Google ge\u00e7ti\u011fimiz y\u0131l i\u00e7erisinde ma\u011faza ilkelerini ihlal eden uygulamalar\u0131 tespit etmeleri i\u00e7in ekip olu\u015fturmu\u015ftu.
\n<\/span><\/p>\n

Google uygulama ma\u011fazas\u0131nda yapm\u0131\u015f oldu\u011fu gibi, reklamlar alan\u0131nda da \u00fc\u00e7\u00fcnc\u00fc taraf geli\u015ftiriciler i\u00e7in otomatik bir k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131m taray\u0131c\u0131s\u0131 kullanmaya ba\u015flad\u0131.<\/span><\/p>\n

\"google<\/a><\/p>\n

Ramaswamy Google\u2019\u0131n sa\u011fl\u0131k ve ila\u00e7 ilkelerini ihlal eden 12.5 milyon \u015f\u00fcpheli ila\u00e7 reklam\u0131n\u0131 engellediklerini s\u00f6yl\u00fcyor. Google\u2019\u0131n Kanadal\u0131 ila\u00e7 firmalar\u0131ndan birka\u00e7 y\u0131l i\u00e7erisinde kazand\u0131\u011f\u0131 yasad\u0131\u015f\u0131 gelirler kar\u015f\u0131l\u0131\u011f\u0131nda ABD\u2019li mercilere 500 milyon dolar \u00f6dedi\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcrse, iyi de ediyorlar.<\/span><\/p>\n

Ayn\u0131 \u015fey ge\u00e7en y\u0131l 30.000 sitenin yanl\u0131\u015f bilgi verme sonucunda ceza ald\u0131\u011f\u0131 ve 7000 phising sitesinin engellendi\u011fini ve kilo verme ad\u0131 alt\u0131nda bir\u00e7ok doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n \u00f6n\u00fcne ge\u00e7ti\u011fini belirtti.
\n<\/span><\/p>\n

Ramaswamy ge\u00e7en y\u0131l ka\u00e7 adet k\u00f6t\u00fc ama\u00e7l\u0131 reklam\u0131n engellendi\u011fi konusunda ayr\u0131nt\u0131ya girmiyor ama bunlar\u0131n toplam 780 milyon reklam\u0131n aras\u0131nda oldu\u011funu s\u00f6yl\u00fcyor.<\/span><\/p>\n

Bununla birlikte, \u015firketin k\u00f6t\u00fc reklam avc\u0131lar\u0131n\u0131n \u201cistenmeyen yaz\u0131l\u0131mlar\u201d i\u00e7eren 10.000\u2019i a\u015fk\u0131n siteyi engellendi\u011fi biliniyor. Bu tip yaz\u0131l\u0131mlar \u201cpotansiyel tehlike\u201d olarak adland\u0131r\u0131l\u0131yor. Bunlar\u0131n baz\u0131lar\u0131n\u0131n bilgisayardan kald\u0131r\u0131lmas\u0131 \u00e7ok zor, scareware<\/strong> (kullan\u0131c\u0131y\u0131 vir\u00fcsleri bilgisayarlar\u0131ndan silece\u011fini vaat ederek kand\u0131ran yaz\u0131l\u0131mlar) olarak adland\u0131r\u0131lan baz\u0131lar\u0131 ise kullan\u0131c\u0131y\u0131 doland\u0131r\u0131yor. Bu yaz\u0131l\u0131mlar\u0131n hepsini k\u00f6t\u00fc niyetli yaz\u0131l\u0131m<\/strong> olarak adland\u0131rmak yanl\u0131\u015f. Fidye yaz\u0131l\u0131m gibi baz\u0131 yaz\u0131l\u0131mlar bilgisayarlardaki dosyalar\u0131 \u015fifreliyor.<\/span><\/p>\n

Google kullan\u0131c\u0131lar\u0131 t\u0131klamaya y\u00f6nlendiren sahte sistem uyar\u0131lar\u0131n\u0131n oldu\u011fu 17 milyon spam reklam\u0131<\/strong> da engelledi.<\/span><\/p>\n

Son olarak, sahte \u00fcr\u00fcn satmaya \u00e7al\u0131\u015fan 10.000 site ve 18.000 hesap da iptal edildi.<\/span><\/p>\n

Bu rakamlar yaln\u0131zca Google\u2019\u0131n masa\u00fcst\u00fc bilgisayarlar i\u00e7in yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalara ait. Google\u2019\u0131n gelece\u011fi ise mobil \u00fczerine ve Ramaswamy bu alandaki reklam deneyimini geli\u015ftirmek i\u00e7in yapt\u0131klar\u0131ndan baz\u0131lar\u0131n\u0131 aktard\u0131.<\/span><\/p>\n

\u201cMobil cihazlardaki reklamlara yap\u0131lan t\u0131klamalar\u0131n hangilerinin yanl\u0131\u015fl\u0131kla yap\u0131ld\u0131\u011f\u0131n\u0131 tespit eden bir teknoloji geli\u015ftirdik. Sizi girmek istemedi\u011finiz bir reklam sayfas\u0131na g\u00f6ndermek yerine sayfay\u0131 gezmenize devam etmenizi sa\u011fl\u0131yoruz.\u201d<\/span><\/p>\n

Ramaswamy Google\u2019\u0131n 25.000\u2019in \u00fczerinde mobil uygulamada reklam g\u00f6sterilmesini durdurdu\u011funu s\u00f6yl\u00fcyor. Bunun nedeni ise geli\u015ftiricilerin Google ilkelerine uymamas\u0131. Uygulamalar\u0131n \u00fc\u00e7te ikisi “mobil reklamlar\u0131n butonlara \u00e7ok yak\u0131n yerle\u015ftirilmesi ve kullan\u0131c\u0131lar\u0131n yanl\u0131\u015fl\u0131kla bu reklamlara t\u0131klamas\u0131na neden olmas\u0131\u201d y\u00fcz\u00fcnden engellendi. Ramaswamy sadece 2015 y\u0131l\u0131nda 1.4 milyonun \u00fczerinde uygulamay\u0131 engellediklerini belirtiyor.
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7ti\u011fimiz y\u0131l i\u00e7erisinde 780 milyon k\u00f6t\u00fc reklam\u0131 bloke eden Google 1000\u2019in \u00fczerinde personeliyle masa\u00fcst\u00fc bilgisayar taray\u0131c\u0131lar\u0131ndaki ve mobil uygulamalardaki k\u00f6t\u00fc reklamlar\u0131 temizliyor.…<\/p>\n","protected":false},"author":3,"featured_media":6553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6551"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6551\/revisions"}],"predecessor-version":[{"id":6562,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6551\/revisions\/6562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/6553"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}