{"id":6671,"date":"2016-02-05T11:48:03","date_gmt":"2016-02-05T09:48:03","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=6671"},"modified":"2016-02-05T12:05:45","modified_gmt":"2016-02-05T10:05:45","slug":"google-adsense-reklamlarina-tiklama-artti","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-adsense-reklamlarina-tiklama-artti\/","title":{"rendered":"Google Adsense Reklamlar\u0131na T\u0131klama %40 Artt\u0131"},"content":{"rendered":"

Google \u00fccretli t\u0131klama say\u0131s\u0131n\u0131n 2015 y\u0131l\u0131n\u0131n son \u00e7eyre\u011finde t\u00fcm sitelerde %31 oran\u0131nda, Google sitelerinde ve reklam a\u011f\u0131nda olan sitelerde %40 oran\u0131nda artt\u0131\u011f\u0131n\u0131 duyurdu.<\/span><\/p>\n

Bu geli\u015fim normal arama sonu\u00e7lar\u0131ndan ziyade Google\u2019\u0131n t\u00fcketicileri arama reklamlar\u0131na t\u0131klamaya y\u00f6nlendiren stratejisinden kaynaklan\u0131yor. \u00d6rne\u011fin, Google y\u0131l\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde mobil arama sonu\u00e7lar\u0131n\u0131n \u00fczerine bir metin reklam slotu ekledi ve g\u00f6rsellerin oldu\u011fu \u00dcr\u00fcn Listesi reklamlar\u0131n\u0131n boyutunu b\u00fcy\u00fctt\u00fc. <\/span><\/p>\n

Google\u2019\u0131n AdSense<\/strong> a\u011f\u0131 da \u00f6nce A\u011fustos ay\u0131nda m\u00fc\u015fteriler i\u00e7in baz\u0131 b\u00fcy\u00fck \u015firketlerin sitelerinde \u00fcr\u00fcn listesi reklamlar\u0131 sunmaya ba\u015flad\u0131, Aral\u0131k ay\u0131nda ise ak\u0131ll\u0131 telefonlardaki Google g\u00f6rsel aramalar\u0131na \u00fcr\u00fcn listesi reklamlar\u0131 ekledi.<\/span><\/p>\n

Reklam vermenin daha ucuz oldu\u011fu mobil aramalar bu \u00e7eyrek i\u00e7erisinde yeni gelir elde etmeye y\u00f6nelik hamleler yap\u0131lmas\u0131na neden oldu. Google CEO\u2019su Sundar Pichai bu konuda \u015funlar\u0131 s\u00f6yl\u00fcyor:<\/span><\/p>\n

\u201cBu tatil sezonunda al\u0131\u015fveri\u015f maratonlar\u0131n\u0131n ald\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. M\u00fc\u015fteriler t\u00fcm sezon boyunca g\u00fcn i\u00e7indeki bo\u015f saatlerinde internetten hediye almak i\u00e7in mobil cihazlar\u0131n\u0131 kulland\u0131. Reklamc\u0131lar da bu m\u00fc\u015fterilere ula\u015fmak i\u00e7in mobil reklam se\u00e7eneklerimize y\u00f6neldi.\u201d<\/span><\/p>\n

\"mobil<\/a><\/p>\n

Ak\u0131ll\u0131 telefonlardaki \u00fcr\u00fcn listesi reklam gelirleri \u00f6zel g\u00fcnlerde ve hafta sonlar\u0131 masa\u00fcst\u00fc reklam gelirlerini a\u015ft\u0131.<\/span><\/p>\n

\u201c\u0130nsanlar internetten al\u0131\u015fveri\u015f yapmak i\u00e7in mobil reklamlar\u0131<\/strong> kullanmakla kalmad\u0131, ayn\u0131 zamanda yak\u0131nlar\u0131nda bulunan ma\u011fazalardaki en iyi \u00fcr\u00fcnleri ve fiyatlar\u0131 bulmak i\u00e7in telefonlar\u0131n\u0131 kulland\u0131.\u201d
\n<\/span><\/p>\n

Google ayr\u0131ca perakendecilerin<\/strong> ve di\u011fer pazarlamac\u0131lar\u0131n<\/strong> m\u00fc\u015fterilerini Universal Add Campaigns gibi, reklamc\u0131lar\u0131n kampanyalar\u0131n\u0131 Google Play, YouTube, Google Display Network vas\u0131tas\u0131yla y\u00f6netmesini sa\u011flayan ara\u00e7lar \u00fczerinden uygulamalar\u0131n\u0131 indirmeye y\u00f6nlendirmelerini kolayla\u015ft\u0131rma anlam\u0131nda da ba\u015far\u0131l\u0131 oldu.<\/span><\/p>\n

Google 31 Aral\u0131k g\u00fcn\u00fc sona eren d\u00f6rd\u00fcnc\u00fc \u00e7eyrek i\u00e7in \u015fu beyanlarda bulundu:<\/span><\/p>\n

– Bir \u00f6nceki y\u0131l 16.3 milyar dolar olan reklam geliri %17 artarak 19 milyar dolara \u00e7\u0131kt\u0131.<\/span><\/p>\n

– Bir \u00f6nceki y\u0131l 18 milyar dolar olan Google geliri %17.7 artarak 21.1 milyar dolara \u00e7\u0131kt\u0131.<\/span><\/p>\n

– Toplam \u00fccretli t\u0131klama say\u0131s\u0131 %31 oran\u0131nda artt\u0131.<\/span><\/p>\n

– Google web sitelerindeki \u00fccretli \u00f6deme say\u0131s\u0131 %40 oran\u0131nda artt\u0131.<\/span><\/p>\n

– Toplam t\u0131k ba\u015f\u0131na \u00f6deme %13 oran\u0131nda azald\u0131.<\/span><\/p>\n

– Google web sitelerindeki t\u0131k ba\u015f\u0131na \u00f6deme %16 azald\u0131.<\/span><\/p>\n

Google t\u00fcm y\u0131l i\u00e7inse \u015fu beyanda bulundu:<\/span><\/p>\n

– Google\u2019\u0131n ge\u00e7en y\u0131l 65.6 milyar dolar olan geliri %13.5 artarak 74.5 milyar dolara \u00e7\u0131kt\u0131.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google \u00fccretli t\u0131klama say\u0131s\u0131n\u0131n 2015 y\u0131l\u0131n\u0131n son \u00e7eyre\u011finde t\u00fcm sitelerde %31 oran\u0131nda, Google sitelerinde ve reklam a\u011f\u0131nda olan sitelerde %40 oran\u0131nda artt\u0131\u011f\u0131n\u0131…<\/p>\n","protected":false},"author":3,"featured_media":6681,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6671"}],"version-history":[{"count":6,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6671\/revisions"}],"predecessor-version":[{"id":6687,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6671\/revisions\/6687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/6681"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}