{"id":6800,"date":"2016-02-19T17:44:30","date_gmt":"2016-02-19T15:44:30","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=6800"},"modified":"2016-02-19T17:44:30","modified_gmt":"2016-02-19T15:44:30","slug":"google-flash-reklamlari-engelliyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-flash-reklamlari-engelliyor\/","title":{"rendered":"Google Flash Reklamlar\u0131 Engelliyor"},"content":{"rendered":"

G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar \u00f6n\u00fcm\u00fczdeki y\u0131l\u0131n Ocak ay\u0131na kadar HTML5<\/strong> olacak. Google Flash’la video reklam haz\u0131rlayanlar\u0131n bu s\u00fcre i\u00e7erisinde bu uygulamadan etkilenmeyece\u011fini s\u00f6yl\u00fcyor. \u00d6te yandan video reklamc\u0131lar\u0131n da \u00e7ok ge\u00e7meden ayn\u0131 uygulamaya tabi tutulaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/span><\/p>\n

Google daha \u00e7ok ki\u015finin daha fazla cihazdaki internet deneyimini geli\u015ftirmek i\u00e7in Google Display Network and DoubleClick Digital Marketing\u2019in tamamen HTML5\u2019e ge\u00e7ece\u011fini s\u00f6yl\u00fcyor. 30 Haziran tarihinden itibaren Flash tabanl\u0131 g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar kullanan geli\u015ftiriciler art\u0131k bu reklamlar\u0131 Google’\u0131n AdWords ve DoubleClick Marketing platformlar\u0131na y\u00fckleyemeyecek.<\/span><\/p>\n

2 Ocak 2017\u2019den ba\u015flayarak, Flash reklamlar art\u0131k DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Ad Exchange ve Google Display Network \u00fczerinde \u00e7al\u0131\u015fmayacak. T\u00fcm reklamlar HTML5 ile \u00e7al\u0131\u015facak ve b\u00f6ylece internetin bu formattan\u00a0tamamen kurtulmas\u0131na katk\u0131da bulunulacak.<\/span><\/p>\n

\"hmtl5\"<\/a><\/p>\n

Bu y\u00f6ndeki en b\u00fcy\u00fck ad\u0131m Google ge\u00e7en y\u0131l\u0131n \u015eubat ay\u0131nda Flash reklamlar\u0131 m\u00fcmk\u00fcn olan her yerde otomatik olarak HTML5\u2019e d\u00f6n\u00fc\u015ft\u00fcrece\u011fini duyurdu\u011funda at\u0131lm\u0131\u015ft\u0131. Google \u015fu an say\u0131lar\u0131 art\u0131k \u00e7ok az olsa da hala bu format\u0131\u00a0kullanan m\u00fc\u015fterileri i\u00e7in Flash\u2019i desteklemeye devam ediyor.<\/span><\/p>\n

Adobe yak\u0131n tarihte sadece bir \u00f6nceki Flash Professional yaz\u0131l\u0131m\u0131n\u0131 kullananlar i\u00e7in de\u011fil, ba\u015fka bir\u00e7ok kullan\u0131c\u0131 i\u00e7in de \u00f6nemli olan Animate CC<\/a> yaz\u0131l\u0131m\u0131n\u0131 \u00e7\u0131kard\u0131\u011f\u0131n\u0131 duyurmu\u015ftu.<\/span><\/p>\n

Platformun internetteki kullan\u0131labilirli\u011fi h\u0131zla azalsa da format\u00a0hen\u00fcz \u00f6lm\u00fc\u015f de\u011fil. Animasyon ve interaktif web unsurlar\u0131 i\u00e7in \u00e7ok y\u00f6nl\u00fc ve g\u00fc\u00e7l\u00fc bir platform olan Animator ad\u0131 alt\u0131nda ya\u015famaya devam ediyor.<\/span><\/p>\n

BBC de \u015fu anda video yay\u0131n hizmeti iPlayer\u2019dan Flash\u2019\u0131 kald\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. \u015eirket daha \u00f6nce Chrome ve YouTube\u2019daki Flash reklamlar\u0131 engellemi\u015f, Facebook da bu formattaki\u00a0video reklamlar\u0131 platformdan kald\u0131rm\u0131\u015ft\u0131.<\/span><\/p>\n

Flash eklentisi ise Adobe\u2019un bu eklentide \u00e7ok say\u0131da vir\u00fcs ve k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131m oldu\u011funu nihayet g\u00f6rmesiyle birlikte miad\u0131n\u0131 \u00e7oktan doldurmu\u015ftu. Bir \u00e7ok web sitesi sahibide bu format\u0131n daha h\u0131zl\u0131 ve eri\u015filebilir bir internette yeri olmad\u0131\u011f\u0131 konusunda hemfikir.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar \u00f6n\u00fcm\u00fczdeki y\u0131l\u0131n Ocak ay\u0131na kadar HTML5 olacak. Google Flash’la video reklam haz\u0131rlayanlar\u0131n bu s\u00fcre i\u00e7erisinde bu uygulamadan etkilenmeyece\u011fini s\u00f6yl\u00fcyor. \u00d6te…<\/p>\n","protected":false},"author":3,"featured_media":6822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6800"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6800\/revisions"}],"predecessor-version":[{"id":6823,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6800\/revisions\/6823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/6822"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}