{"id":6824,"date":"2016-02-23T18:12:54","date_gmt":"2016-02-23T16:12:54","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=6824"},"modified":"2016-02-23T18:14:42","modified_gmt":"2016-02-23T16:14:42","slug":"google-artik-sag-taraftaki-reklamlari-yayinlamayacak","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-artik-sag-taraftaki-reklamlari-yayinlamayacak\/","title":{"rendered":"Google Art\u0131k Sa\u011f Taraftaki Reklamlar\u0131 Yay\u0131nlamayacak!"},"content":{"rendered":"

Uzun s\u00fcredir yap\u0131lan testler sonucunda masa\u00fcst\u00fc aramalar i\u00e7in yeni uygulamaya ge\u00e7ildi: Google art\u0131k arama sonu\u00e7lar\u0131n\u0131n sa\u011f taraf\u0131ndaki reklamlar\u0131 g\u00f6stermeyecek.<\/span><\/p>\n

Google ciddi bir de\u011fi\u015fikli\u011fe giderek masa\u00fcst\u00fc arama sonu\u00e7lar\u0131n\u0131n sa\u011f taraf\u0131ndaki reklamlar\u0131 kald\u0131r\u0131p sayfan\u0131n en \u00fcst\u00fcne veya alt\u0131na koyma karar\u0131 ald\u0131. Di\u011fer yandan, \u015firket arama sonu\u00e7lar\u0131n\u0131n \u00fczerinde \u201cy\u00fcksek seviyede ticari aramalar\u201d i\u00e7in ilave bir reklam g\u00f6sterebileceklerini de belirtiyor. \u00a0<\/span><\/p>\n

B\u00fct\u00fcn bunlar 2010 y\u0131l\u0131nda ba\u015flat\u0131lan bir test s\u00fcrecinin<\/a> sonucu. Bir\u00e7ok kullan\u0131c\u0131 ge\u00e7en y\u0131l\u0131n sonundan beri yaln\u0131zca sayfan\u0131n en \u00fcst\u00fcnde yer alan reklamlar\u0131 g\u00f6rebildiklerini ifade ediyordu.<\/span><\/p>\n

\u0130sminin a\u00e7\u0131klanmas\u0131n\u0131 istemeyen bir Google s\u00f6zc\u00fcs\u00fc bu de\u011fi\u015fimin t\u00fcm dillerde yap\u0131lan aramalar i\u00e7in ge\u00e7erli olaca\u011f\u0131n\u0131 ifade ediyor. Masa\u00fcst\u00fc arama sonu\u00e7lar\u0131n\u0131n sa\u011f taraf\u0131nda art\u0131k reklamlar yer almayacak, ancak iki istisna s\u00f6z konusu:<\/span><\/p>\n

1) \u00dcr\u00fcn Listeleme Reklam\u0131 (PLA) kutular\u0131. Bunlar masa\u00fcst\u00fc arama sonu\u00e7lar\u0131n\u0131n \u00fczerinde veya sa\u011f taraf\u0131nda yer alacak.<\/span><\/p>\n

\"masa\u00fcst\u00fc<\/a><\/p>\n

2) Bilgilendirme panelindeki reklamlar.<\/span><\/p>\n

Arama sonu\u00e7lar\u0131n\u0131n \u00fczerinde yer alabilecek ilave reklam yaln\u0131zca y\u00fcksek seviyede ticari aramalar i\u00e7in ge\u00e7erli olacak. Google\u2019\u0131n bu de\u011fi\u015fim hakk\u0131ndaki resmi a\u00e7\u0131klamas\u0131 \u015fu \u015fekilde:<\/span><\/p>\n

\u201cBu tasla\u011f\u0131 uzun s\u00fcredir test ediyorduk. Birtak\u0131m k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler yapmaya da devam edece\u011fiz ama bu de\u011fi\u015fiklik tasla\u011f\u0131n arama yapan ki\u015filere daha alakal\u0131 sonu\u00e7lar g\u00f6sterece\u011fi ve reklamc\u0131lar i\u00e7in daha iyi performans sunaca\u011f\u0131 y\u00fcksek seviyede ticari aramalar i\u00e7in yap\u0131ld\u0131.\u201d<\/span><\/p>\n

Sa\u011f taraftaki reklamlar\u0131n kald\u0131r\u0131lmas\u0131 t\u00fcm d\u00fcnyadaki masa\u00fcst\u00fc arama sonu\u00e7lar\u0131 i\u00e7in ge\u00e7erli olacak. Arama sonu\u00e7lar\u0131n\u0131n \u00fczerindeki d\u00f6rd\u00fcnc\u00fc ilave reklam ise \u201c\u0130stanbul<\/a>‘daki oteller\u201d veya \u201cara\u00e7 sigortas\u0131\u201d gibi \u201cy\u00fcksek seviyede ticari\u201d aramalarda g\u00f6r\u00fclecek.<\/span><\/p>\n

Sa\u011f taraftaki reklamlar\u0131n kald\u0131r\u0131lmas\u0131yla masa\u00fcst\u00fc ve mobil arama sonu\u00e7lar\u0131 birbirine daha benzer olacak. Google genelde mobilde arama sonu\u00e7lar\u0131n\u0131n \u00fczerinde 2 veya 3 reklam g\u00f6stermekte.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Uzun s\u00fcredir yap\u0131lan testler sonucunda masa\u00fcst\u00fc aramalar i\u00e7in yeni uygulamaya ge\u00e7ildi: Google art\u0131k arama sonu\u00e7lar\u0131n\u0131n sa\u011f taraf\u0131ndaki reklamlar\u0131 g\u00f6stermeyecek. Google ciddi bir…<\/p>\n","protected":false},"author":3,"featured_media":6870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6824"}],"version-history":[{"count":4,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6824\/revisions"}],"predecessor-version":[{"id":6874,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6824\/revisions\/6874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/6870"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}