{"id":6886,"date":"2016-03-03T17:10:06","date_gmt":"2016-03-03T15:10:06","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=6886"},"modified":"2019-01-07T09:46:29","modified_gmt":"2019-01-07T07:46:29","slug":"istanbul-alan-adi-markalari-bir-adim-one-cikaracak","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/istanbul-alan-adi-markalari-bir-adim-one-cikaracak\/","title":{"rendered":"\u0130stanbul alan ad\u0131 markalar\u0131 bir ad\u0131m \u00f6ne \u00e7\u0131karacak"},"content":{"rendered":"

\u0130BB ve ICANN aras\u0131nda yap\u0131lan anla\u015fma ile T\u00fcrk \u015firketlerin \u201cistanbul\u201d ve k\u0131sa kodu \u201cist\u201d alan ad\u0131na sahip olmas\u0131na say\u0131l\u0131 g\u00fcnler kald\u0131. Bu yeni alan adlar\u0131 \u015firketlerin internet ortam\u0131nda rakiplerinin \u00f6n\u00fcne ge\u00e7mesini sa\u011flayacak<\/strong><\/span><\/p>\n

\"\"<\/a>
\nOperat\u00f6rl\u00fc\u011f\u00fc \u0130stanbul B\u00fcy\u00fck\u015fehir\u00a0 Belediyesi i\u015ftiraki Medya A\u015e taraf\u0131ndan yap\u0131lan “.istanbul” ve “.ist” yeni \u00fcst d\u00fczey alan\u00a0 adlar\u0131,\u00a0k\u0131sa bir s\u00fcre \u00f6nce ba\u015fvuruya a\u00e7\u0131ld\u0131. \u00d6ncelikle tescilli d\u00fcnya markalar\u0131n\u0131n ba\u015fvurular\u0131 kabul edilirken, 1 \u2013 31 Mart tarihleri aras\u0131nda .ist ve .istanbul uzant\u0131l\u0131 adlar\u0131 i\u00e7in sadece T\u00fcrk firma ve marka sahiplerine y\u00f6nelik tescil yap\u0131lacak. Bu \u00f6zel kay\u0131t d\u00f6nemi (LRP \u2013 Limited Registration Period) s\u00fcresince markalar alan adlar\u0131n\u0131 IHS Telekom<\/a> \u00fczerinden tescil edebilecek.<\/span><\/p>\n

.\u0130stanbul ve .ist uzant\u0131l\u0131 internet adresleri ile internette yeni bir d\u00f6nemin kap\u0131lar\u0131 aralan\u0131rken, \u00f6nc\u00fc \u015firketleri rekabette b\u00fcy\u00fck avantaj bekliyor. \u0130stanbul B\u00fcy\u00fck\u015fehir Belediyesi (\u0130BB) ve \u0130nternet Tahsisli Say\u0131lar ve \u0130simler Kurumu (ICANN) aras\u0131nda yap\u0131lan anla\u015fma ile “istanbul” ve k\u0131sa kodu “ist”, com, net, org, gov gibi bir internet uzant\u0131s\u0131 oldu. \u0130HS Telekom\u2019dan alan ad\u0131 almak i\u00e7in s\u0131raya giren \u015firketler bu uzant\u0131lar co\u011frafi imle\u00e7 oldu\u011fu i\u00e7in SEO (Arama Motoru Sonu\u00e7 S\u0131ralamas\u0131) a\u00e7\u0131s\u0131ndan avantajl\u0131 konuma y\u00fckselecek.<\/span><\/p>\n

\u015eirketlerin LRP i\u00e7in ay\u0131rmas\u0131 gereken b\u00fct\u00e7e ise y\u0131ll\u0131k yakla\u015f\u0131k 150 Dolar\u2026 Ba\u015fvurusunu tamamlayarak \u2018ist\u2019 ya da \u2018istanbul\u2019 alan ad\u0131na sahip olacak T\u00fcrk \u015firketleri, internet aramalar\u0131nda \u00f6ne ge\u00e7mi\u015f olacak. \u00d6zellikle turizm sekt\u00f6r\u00fc ile ihracat yapan \u015firketler, SEO a\u00e7\u0131s\u0131ndan nokta at\u0131\u015f\u0131 yaparak hedef pazarlara y\u00f6nelebilecekler.<\/span><\/p>\n

K\u0131sa s\u00fcrede yayg\u0131nla\u015facak
\n<\/strong>Daha \u00f6nce Berlin, Newyork ve Londra\u2019da denenen bu uygulaman\u0131n \u0130stanbul\u2019da da ayn\u0131 ba\u015far\u0131y\u0131 yakalamas\u0131 bekleniyor. Konuyla ilgili bilgi veren IHS Telekom Genel M\u00fcd\u00fcr\u00fc Emre Say\u0131n, \u201c .com uzant\u0131l\u0131 bo\u015f alan adlar\u0131n\u0131n t\u00fckenmek \u00fczere oldu\u011fu bu d\u00f6nemde, .istanbul ve .ist uzant\u0131l\u0131 alan adlar\u0131 T\u00fcrkiye bili\u015fim sekt\u00f6r\u00fc i\u00e7in \u00f6nemli bir ad\u0131m oldu. \u00d6zellikle yeni T\u00fcrk giri\u015fimleri i\u00e7in son derece prestijli ve ak\u0131lda kal\u0131c\u0131 uzant\u0131lar. .istanbul alan ad\u0131 uzant\u0131s\u0131 \u00f6zellikle \u0130stanbul \u015fehrine y\u00f6nelik hizmet sa\u011flayan i\u015fletmeler i\u00e7in arama motorlar\u0131 ba\u011flam\u0131nda \u00e7ok ciddi bir rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flayacak. .istanbul ve .ist alan adlar\u0131n\u0131n \u00e7ok k\u0131sa s\u00fcrede benimsenip yayg\u0131nla\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz\u201d dedi.<\/span><\/p>\n

\u0130stanbul\u2019un dinamik imaj\u0131 d\u00fcnyaya a\u00e7\u0131lacak
\n<\/strong>ICANN Ba\u015fkan Yard\u0131mc\u0131s\u0131 David Olive de, T\u00fcrkiye\u2019de\u00a0.ist ve .istanbul\u00a0\u00fcst seviye alan adlar\u0131n\u0131n yay\u0131na ba\u015flamas\u0131ndan b\u00fcy\u00fck mutluluk duydu\u011funu ifade etti. Olive, bu geli\u015fmenin \u0130stanbul’un tan\u0131t\u0131m\u0131na hem \u00fclke \u00e7ap\u0131nda hem de uluslararas\u0131 arenada olumlu y\u00f6nde katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 vurgulayarak, \u201cIst ve .istanbul uzant\u0131lar\u0131 yerel i\u015fletmelerin geli\u015fmelerine katk\u0131 sa\u011flayarak, pazarlama ve tan\u0131t\u0131m\u0131 konusunda b\u00fcy\u00fck katk\u0131da bulunurken, ayn\u0131 zamanda uluslararas\u0131 firmalar\u0131n da markalar\u0131na burada yat\u0131r\u0131m yap\u0131lmas\u0131n\u0131n yolunu a\u00e7abilecek. Bence her iki uzant\u0131 da \u0130stanbul\u2019un dinamik imaj\u0131n\u0131n, T\u00fcrkiye\u2019de ve d\u00fcnya \u00e7ap\u0131nda daha \u00e7ok ki\u015fiye ula\u015fmas\u0131na b\u00fcy\u00fck katk\u0131 sa\u011flayacak” dedi.<\/span><\/p>\n

\u0130stanbul markas\u0131 i\u00e7in kavu\u015fma vakti
\n<\/strong>\u201c.istanbul\u201d ve \u201c.ist\u201d alan adlar\u0131 \u0130stanbul\u2019un uzun s\u00fcredir bekledi\u011fi bir haberdi. 2012 y\u0131l\u0131nda ICANN\u2019e .istanbul ve .ist uzant\u0131l\u0131 alan ad\u0131 i\u00e7in talepte bulunan \u0130BB\u2019nin bu talebine cevap 2014 y\u0131l\u0131nda geldi ve ayn\u0131 y\u0131l Eyl\u00fcl ay\u0131nda imzalar at\u0131ld\u0131. ICANN ba\u015fvuru de\u011ferlendirmelerinde t\u00fcm s\u00fcre\u00e7lerde yeterlilik alan \u0130stanbul i\u00e7in alan ad\u0131 sat\u0131\u015flar\u0131 Ocak 2016\u2019dan itibaren ba\u015flad\u0131. \u00d6zellikle \u0130stanbul\u2019un marka \u015fehir haline gelmesi a\u00e7\u0131s\u0131ndan kente b\u00fcy\u00fck katk\u0131lar getirmesi beklenen bu geli\u015fme, \u0130stanbul\u2019dan \u00e7\u0131kan T\u00fcrk markalar\u0131n\u0131 da \u0130stanbul\u2019dan yararlanmas\u0131n\u0131 sa\u011flayacak.<\/span><\/p>\n

#\u0130stanbuldaYeriniAl<\/span><\/strong>
\nF\u0131rsat\u0131 Ka\u00e7\u0131rma! Tescil Etmek \u0130\u00e7in T\u0131kla!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130BB ve ICANN aras\u0131nda yap\u0131lan anla\u015fma ile T\u00fcrk \u015firketlerin \u201cistanbul\u201d ve k\u0131sa kodu \u201cist\u201d alan ad\u0131na sahip olmas\u0131na say\u0131l\u0131 g\u00fcnler kald\u0131. Bu…<\/p>\n","protected":false},"author":3,"featured_media":7038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[398,1],"tags":[],"class_list":["post-6886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alan-adi","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=6886"}],"version-history":[{"count":7,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6886\/revisions"}],"predecessor-version":[{"id":7039,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/6886\/revisions\/7039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/7038"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=6886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=6886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=6886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}