{"id":7094,"date":"2016-03-09T14:45:53","date_gmt":"2016-03-09T12:45:53","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=7094"},"modified":"2019-01-18T12:36:23","modified_gmt":"2019-01-18T10:36:23","slug":"2016nin-logo-tasarim-trendleri","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/2016nin-logo-tasarim-trendleri\/","title":{"rendered":"2016&#8217;n\u0131n Logo Tasar\u0131m Trendleri"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Logo tasar\u0131m trendleri web tasar\u0131mc\u0131lar\u0131n zirve yar\u0131\u015f\u0131nda b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Bu trendleri yak\u0131ndan takip etmek, portfolyon\u00fcz\u00fc g\u00fcncel ve modern tutabilmenizi sa\u011flar. Ayr\u0131ca yapt\u0131\u011f\u0131n\u0131z i\u015flerde; m\u00fc\u015fterilerinizde hayranl\u0131k uyand\u0131rmak istiyorsan\u0131z, ciddi anlamda bu trendlere yo\u011funla\u015fman\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Logolar<\/strong>, markalar\u0131n hikayelerini anlatan ve ama\u00e7lar\u0131n\u0131 en basit \u015fekilde g\u00f6rsel olarak ifade eden sembollerdir. Bunlar\u0131 ne kadar anlatabildi\u011fi ise \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Her m\u00fc\u015fterinin de\u011fi\u015fik zevkleri olabilir, ve her proje de\u011fi\u015fik stiller gerektirebilir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Hangi stillerin g\u00fcncel ve trend oldu\u011funu bilmek, en az sahip oldu\u011funuz yetenekleriniz kadar sizi bu yar\u0131\u015fta \u00f6n s\u0131ralara ta\u015f\u0131yacakt\u0131r. \u0130\u00e7erisinde oldu\u011fumuz bu dijital \u00e7a\u011fda, tasar\u0131m yaparken \u015firketlerin logolar\u0131 tasarlatma \u015feklini, s\u00fcrekli kendinize hat\u0131rlatman\u0131zda fayda var.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Potansiyel m\u00fc\u015fterileriniz sizlere sosyal medya ve di\u011fer dijital kanallar yoluyla sizlere ula\u015facakt\u0131rlar. Dikkat \u00e7eken ve fark yaratan bir logoyla onlar\u0131 kendinize \u00e7ekmeniz olas\u0131d\u0131r. Bu da dikkate de\u011fer di\u011fer bir nokta.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Haz\u0131rlad\u0131\u011f\u0131m\u0131z \u00f6neri listesinin size bu hususta yard\u0131mc\u0131 olmas\u0131n\u0131 umuyoruz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bir\u00e7ok ilham kayna\u011f\u0131 ve yeni stiller sunmaya \u00e7al\u0131\u015farak, daha \u00f6nce fark etmedi\u011finiz stilleri de sizlere sunmaya \u00e7al\u0131\u015faca\u011f\u0131z. Bunlardan baz\u0131lar\u0131n\u0131 yeni bulmaman\u0131z \u00e7ok normal, \u00e7\u00fcnk\u00fc bunlar tasar\u0131m sekt\u00f6r\u00fcnde kemikle\u015fmi\u015f veya <strong>yeniden trendle\u015fen<\/strong> stiller olarak g\u00f6r\u00fclebilir.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">1- Flat ( D\u00fcz Tasar\u0131m )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7095\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/flat-logo.jpg\" alt=\"flat-logo\" width=\"600\" height=\"167\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/flat-logo.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/flat-logo-300x84.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu stil yeni de\u011fil tabi ki de ama kesinlikle trend diyebiliriz. Daha fazla say\u0131da markan\u0131n bu stili kullanmas\u0131 di\u011ferlerini de zamanla cezbedecektir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Baz\u0131 b\u00fcy\u00fck \u015firketlerin bu stili benimsedi\u011fini g\u00f6rmek m\u00fcmk\u00fcn t\u0131pk\u0131 IHOP, Microsoft, Windows ve <strong>Netflix<\/strong> gibi. T\u00fcm bu markalar 2000\u2019li y\u0131llarda, o zamanlar\u0131n g\u00f6zde tasar\u0131mlar\u0131 olan 3 boyutlu logolarla kendilerini temsil etmekteydiler. Ama sonralar\u0131 bu 3 boyutlu logo tarz\u0131 yerini <strong>d\u00fcz stillere<\/strong> teslim etti. \u015eirketler de bu modaya uyarak logolar\u0131nda daha sade, d\u00fcz tasar\u0131mlara y\u00f6neldiler. B\u00f6ylelikle daha yal\u0131n ve basit bir ifadeyle markalar\u0131n\u0131 resmettiler.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu tasar\u0131m \u015feklinin, trend haline gelmesi sadece stilinden kaynakl\u0131 de\u011fil. Yal\u0131nl\u0131k ve sadelik bu tarz logolarda \u00f6l\u00e7eklenebilirli\u011fi m\u00fcmk\u00fcn k\u0131lar. Bir\u00e7ok taray\u0131c\u0131 ve mobil cihazlarla kendini adapte edebilir. Web tasar\u0131m d\u00fcnyas\u0131nda ; ak\u0131ll\u0131 telefon ve tabletlerin kullan\u0131m\u0131n\u0131n art\u0131\u015f\u0131yla , <strong>responsive uyumlulu\u011fu<\/strong> ve mobil tasar\u0131mlar\u0131n zirve yapt\u0131\u011f\u0131 ve muhte\u015fem bir \u00f6nem te\u015fkil etti\u011fini g\u00f6z \u00f6n\u00fcnde bulundurursak, \u00f6l\u00e7eklenebilirli\u011fin \u00f6nemini bir kez daha vurgulam\u0131\u015f oluruz.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">2- UI-Friendly Typography ( Kullan\u0131c\u0131 Dostu Tipografi )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7096\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/typography-logo.jpg\" alt=\"typography-logo\" width=\"600\" height=\"301\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/typography-logo.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/typography-logo-300x151.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bahsetti\u011fimiz gibi g\u00fcnden g\u00fcne masa\u00fcst\u00fc ve diz\u00fcst\u00fc bilgisayarlar yerini daha \u00e7ok mobil cihazlara b\u0131rak\u0131yor. Bu durumun gitgide artmas\u0131 da haliyle \u015firketlerin dikkatini \u00e7ekiyor. Bir\u00e7ok markan\u0131n logolar\u0131n\u0131 sans-serif fontuyla de\u011fi\u015ftirerek daha \u00f6l\u00e7eklenebilir hale getirdi\u011fini g\u00f6r\u00fcyoruz. Bunun nedeni, ekran boyutu ne olursa olsun; al\u0131ml\u0131, g\u00f6steri\u015fli ve \u015f\u0131k duran, ekrana yak\u0131\u015fan logolar tasarlamak dersek yanl\u0131\u015f olmaz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bunun i\u00e7in verebilece\u011fimiz <strong>en canl\u0131 \u00f6rnek Google<\/strong>\u2019\u0131n 2015 Eyl\u00fcl\u00fcnde logosundaki font de\u011fi\u015fikli\u011fidir. \u015eirket 1999 dan beri kulland\u0131\u011f\u0131 serif fontunu kendi tasar\u0131m ekibinin ald\u0131\u011f\u0131 radikal bir kararla modernize etme ihtiyac\u0131 hissediyor. Ve Sans-Serif fontuyla olu\u015fturdu\u011fu yeni logosunu kullanmaya ba\u015flayarak logosunu daha <strong>\u00f6l\u00e7eklenebilir hale getiriyor.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u015eirket bu fontu defalarca farkl\u0131 boyutlarda test edip logoyu tekrar tekrar tasarl\u0131yordu, ta ki logodaki bo\u015fluk ve boyutlar\u0131 en ideal d\u00fczende elde edinceye kadar. Bunun yan\u0131 s\u0131ra, logonun animatif 4 farkl\u0131 renkte noktal\u0131 versiyonunu da \u00e7\u0131kararak, bu modeli de uygulama ve \u00fcr\u00fcnlerinde ge\u00e7i\u015flerde esnas\u0131nda kullanmak \u00fczere tasarlad\u0131.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">3- Minimalism ( Minimalist )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7097\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/minimalist-logo.jpg\" alt=\"minimalist-logo\" width=\"600\" height=\"130\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/minimalist-logo.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/minimalist-logo-300x65.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Minimalizim yeni bir konsept de\u011fil. Fakat son birka\u00e7 y\u0131lda t\u00fcm tasar\u0131m alanlar\u0131nda gittik\u00e7e daha \u00e7ok \u00f6nem kazan\u0131yor. En \u00e7ok \u00e7\u0131k\u0131\u015f yapt\u0131\u011f\u0131 zamanlar 2014 \u2018\u00fcn ba\u015flar\u0131 dersek yanl\u0131\u015f olmaz ve bu sene daha da \u00f6nem kazanmaya devam ediyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Minimalizim ilk maddede belirtti\u011fimiz <strong>d\u00fcz logo tasar\u0131mlar\u0131n\u0131<\/strong> vurguluyor asl\u0131nda. Bu d\u00fcz tasar\u0131ml\u0131 logolar\u0131 m\u00fcmk\u00fcn mertebe az renklerle ve potansiyel m\u00fc\u015fterilerin dikkatini odaklayacak \u015fekilde planlanmas\u0131n\u0131 esas al\u0131r. E-ticaret sitenizin ana sayfas\u0131n\u0131n beyaz bir arka planla ve bunun \u00fczerinde siyah, sade bir logoyla ve yine ayn\u0131 sadelikte siyah ve transparan bir navigasyon men\u00fcyle tasarlayarak \u00fcr\u00fcnlerinizin nas\u0131l g\u00f6z al\u0131c\u0131 bir \u015fekilde kendilerini g\u00f6sterdi\u011fini d\u00fc\u015f\u00fcn\u00fcn. Bu tasar\u0131mlar \u00fcr\u00fcn fiyatlar\u0131n\u0131, isimlerini, tan\u0131mlar\u0131n\u0131 ve kenar \u00e7ubu\u011funu, k\u0131sacas\u0131 m\u00fc\u015fterinin dikkatini da\u011f\u0131tabilme ihtimali olan hemen her \u015feyi bir kenara atarak m\u00fc\u015fterilerinizin sadece \u00fcr\u00fcnlerinizin cazibesine kap\u0131lmalar\u0131n\u0131 hedef al\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayn\u0131 durum logolarda da ge\u00e7erlidir. Bu basit stil kullan\u0131m\u0131yla direkt temel mesaja odakl\u0131, m\u00fc\u015fterinin ilgisini \u00e7eken, gereksiz teferruatlar\u0131 ortadan kald\u0131ran bir tasar\u0131m olu\u015fturulabilir.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">4- Line Art ( \u00c7izgi Sanat\u0131 )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7098\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/line-art-logos.jpg\" alt=\"line-art-logos\" width=\"600\" height=\"285\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/line-art-logos.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/line-art-logos-300x143.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Evet bu 2015 tasar\u0131m trendi \u00e7ok reva\u00e7ta ve logo tasar\u0131mlar\u0131nda da kendini belli ediyor. Salt \u00e7izgilerle dizayn edilen ince \u00e7izgisel hatlara sahip tasar\u0131mlar bu trendi simgeliyor. Bu \u00e7izgiler t\u00fcm logoda ayn\u0131 kal\u0131nl\u0131kta olmakla beraber, kararl\u0131 de\u011fi\u015fmez bir renkte olmas\u0131 tasar\u0131m a\u00e7\u0131s\u0131ndan mutlak surette \u00f6nemlidir. Tahmin edebilece\u011fimiz gibi , bu renk ise genellikle siyaht\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu logolara genel olarak kahve, i\u00e7ecek ve yemek end\u00fcstrilerinde rast gelmek m\u00fcmk\u00fcnd\u00fcr. Basittirler fakat bununla beraber bir tak\u0131m grafiklerle bu sade tasar\u0131mlara dinamiklik katmak m\u00fcmk\u00fcnd\u00fcr. Zaten bu logolara genelde grafikler e\u015flik eder, fakat grafiksiz tasar\u0131mlarla da iyi g\u00f6rselleri elde etmek m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">5- Hand-Drawn ( El \u00c7izimi )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7099\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/hand-drawn-logo.jpg\" alt=\"hand-drawn-logo\" width=\"600\" height=\"268\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/hand-drawn-logo.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/hand-drawn-logo-300x134.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Dijital \u00e7a\u011f t\u00fcm h\u0131z\u0131yla yol al\u0131yor olsa da, bir\u00e7ok insan\u0131n hala kendini el \u00e7izimlerinin cazibesinden alamad\u0131\u011f\u0131 bir ger\u00e7ek. Sonu\u00e7ta el eme\u011fi, g\u00f6z nuru nihayetinde sanat mahsulu \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u015fte el \u00e7iziminin 2016 da hala trend olarak kalmas\u0131n\u0131n sebebi de bu \u00e7ekici, bitmeyen cazibesinden geliyor. Tam ve yar\u0131 ba\u011fl\u0131 el yaz\u0131s\u0131 fontlar\u0131yla, karikat\u00fcristik fig\u00fcrleri kayna\u015ft\u0131rarak, sanatsal ve ki\u015filerin <strong>hislerine hitap eden<\/strong> g\u00f6rseller ortaya \u00e7\u0131karmaya dayal\u0131 bir <strong>logo tasar\u0131m<\/strong> y\u00f6ntemidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu minimalist tasar\u0131mlara ve \u00e7ok sade tasar\u0131mlara yana\u015fmak istemeyen ve markalar i\u00e7in \u00e7ok kullan\u0131\u015fl\u0131 bir metot olarak g\u00f6r\u00fclebilir. Ayr\u0131ca bu stil tasar\u0131mc\u0131lara daha fazla renk kullanma ve serbestlik sa\u011flama a\u00e7\u0131s\u0131ndan daha bir esneklik sa\u011flar. Tasar\u0131mlarda yarat\u0131c\u0131l\u0131\u011f\u0131 ve \u00f6zg\u00fcnl\u00fc\u011f\u00fc artt\u0131rd\u0131\u011f\u0131 ise a\u015fik\u00e2rd\u0131r.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">6-\u00a0Negative Space ( Negatif Bo\u015fluk )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7100\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/negative-space-logo.jpg\" alt=\"negative-space-logo\" width=\"600\" height=\"144\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/negative-space-logo.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/negative-space-logo-300x72.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu da yeni bir trend de\u011fil fakat 2016\u2019larda yeniden trendle\u015fmeye ba\u015flayan bir tasar\u0131m yakla\u015f\u0131m\u0131. Bu yakla\u015f\u0131mda kullan\u0131lmayan ve genellikle beyaz olan bo\u015fluklarla, logo i\u00e7inde subliminal fig\u00fcrler olu\u015fturup bunu b\u00fct\u00fcne entegre etmeyi esas al\u0131r. Bu stilin en pop\u00fcler \u00f6rne\u011fi NBC logosuyla kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Logoda rengarenk t\u00fcyleri olan kuyru\u011funu a\u00e7m\u0131\u015f bir tavus ku\u015fu fig\u00fcr\u00fcn\u00fc rahatl\u0131kla g\u00f6rmek m\u00fcmk\u00fcn. Fakat biraz daha gizlenmi\u015f bir \u015fekilde; ortadaki negatif bo\u015fluk diye tabir etti\u011fimiz alanda kafas\u0131n\u0131 \u00e7evirmi\u015f ku\u015fun g\u00f6vdesini g\u00f6r\u00fcyoruz.\u00a0\u00a0 NBC bu tavus ku\u015flu logosunu b\u00fcnyesine 1956 da katarak renkli ve e\u011flenceli yay\u0131n yapt\u0131\u011f\u0131n\u0131 ifade ediyor. Bu logonun birka\u00e7 varyasyonu ortaya \u00e7\u0131kt\u0131ysa da bug\u00fcnk\u00fc bildi\u011fimiz haline 1979\u2019da kavu\u015fuyor.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">7- Stacked Text ( Y\u0131\u011f\u0131nlanm\u0131\u015f\u00a0 Metin )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7101\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/stacked-text-logo2.jpg\" alt=\"stacked-text-logo2\" width=\"600\" height=\"157\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/stacked-text-logo2.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/stacked-text-logo2-300x79.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Web tasar\u0131mc\u0131lar sade metinlerle ve kararl\u0131 tek bir renkle minimalist dizaynlar yapmaya daha yatk\u0131nd\u0131rlar. Fakat baz\u0131 tasar\u0131mc\u0131lar aksine, bu yakla\u015f\u0131m\u0131 reddederek s\u0131k\u0131c\u0131 ve tekd\u00fczen bulduklar\u0131n\u0131 ifade ederler. Bu durumda yapt\u0131klar\u0131 tasar\u0131mlarda metni dikey olarak y\u0131\u011f\u0131nlayarak daha fazla ilgi \u00e7ekmeye \u00e7al\u0131\u015f\u0131rlar. Yatay s\u0131ralanan metinlere g\u00f6re daha fazla dikkat toplayan bu dizayn \u015feklinde yatay kombinasyonlar da tasar\u0131ma dahil olarak simetriyi sa\u011flayabilir. Bu tasar\u0131m da yeni ortaya \u00e7\u0131kan bir tarz olmamakla beraber 2016 da yeniden trend haline geldi\u011fini s\u00f6yleyebiliriz.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">8- Modern Retro\/Vintage ( Modern Eskitme )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7102\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/modern-retro.jpg\" alt=\"modern-retro\" width=\"600\" height=\"334\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/modern-retro.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/modern-retro-300x167.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu stile birka\u00e7 y\u0131l \u00f6nce ekseriyetle rastlamakla beraber, son y\u0131llarda pop\u00fclerli\u011fini artt\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6zlemlemek m\u00fcmk\u00fcn. \u00d6zellikle ge\u00e7en sene \u00e7ok fazla pop\u00fclerle\u015fen bu ak\u0131m\u0131n 2016\u2019da da devam edece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. G\u00fcn\u00fcm\u00fcz\u00fcn d\u00fcz stilleriyle eskileri kombine ederek ortaya \u00f6zg\u00fcn logolar \u00e7\u0131kartan \u00e7al\u0131\u015fmalar g\u00f6rmekteyiz.<strong> Eski geleneksel tasar\u0131mlar\u0131n<\/strong> g\u00fcn\u00fcm\u00fcze uyarlanmas\u0131yla daha \u00f6nce g\u00f6r\u00fclmeyen imajlar\u0131n ortaya \u00e7\u0131kmas\u0131 taze ve geleneksel stilleri harmanlamas\u0131 bu metodu ilgi \u00e7ekici k\u0131lan bir \u00f6zellik. Bu tarzdaki logo tasar\u0131m trendlerinin en \u00f6nemli k\u0131sm\u0131 ise daha \u00f6nce kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z asl\u0131nda \u00e7ok fazla etkilemeyen tekd\u00fcze gelen g\u00f6r\u00fcn\u00fcmlerin, sanatsal dokunu\u015fla ne kadar etkileyici bir d\u00f6n\u00fc\u015f\u00fcme u\u011frad\u0131\u011f\u0131n\u0131 g\u00f6zlemlemektir. Minimalist d\u00fczenle tasarlanm\u0131\u015f logolar gibi \u00e7ok p\u00fcr\u00fczs\u00fcz sade bir tasar\u0131ma sahip olmamakla beraber, iyi bir i\u015f ortaya \u00e7\u0131kart\u0131ld\u0131\u011f\u0131nda enerji ve cazibesiyle m\u00fc\u015fterinin ilgisini toplayarak markan\u0131n t\u00fcm de\u011ferlerini ba\u015far\u0131yla tasvir eder.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">9- Mixing Things Up ( Harmanlama )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7103\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/mixing-things-up.jpg\" alt=\"mixing-things-up\" width=\"600\" height=\"162\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/mixing-things-up.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/mixing-things-up-300x81.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu stil daha \u00f6nce de belirtti\u011fimiz metin y\u0131\u011f\u0131nlamayla benzer gibi g\u00f6z\u00fckebilir. Farkl\u0131 olarak, bu metotta farkl\u0131 fontlar\u0131n birbiriyle varyasyonlar meydana getirerek metinsel logolar\u0131 olu\u015fturdu\u011funu belirtelim. Ayr\u0131ca de\u011fi\u015fik \u00e7e\u015fitlemeler de m\u00fcmk\u00fcn, beyaz font \u00fczerindeki siyah metin yerine bunun tam tersini ger\u00e7eklemek gibi. Y\u0131\u011f\u0131nlanm\u0131\u015f metin stilindeki gibi, bu da s\u00fcrekli kullan\u0131lan temel stilleri farkl\u0131 yakla\u015f\u0131mlarla yeniden olu\u015fturup ortaya \u00f6zg\u00fcn bir \u015feyler koyman\u0131n m\u00fckemmel yolu. Fontlar\u0131 birbiriyle uyu\u015fturup kar\u0131\u015ft\u0131rman\u0131n baz\u0131 belli \u015fekilleri mevcut. Her kelime i\u00e7in farkl\u0131 bir font kullanmak gibi, s\u00f6z gelimi \u2018Joot \u2018 diye bir marka oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek i\u00e7indeki iki \u2018o\u2019nun da logoda farkl\u0131 fontlarda kendilerini g\u00f6stermesi gibi. Bu stil i\u00e7in genelde mevcut olan bir tekni\u011fi payla\u015fmak gerekirse logolarda hangi \u015fekilde \u00e7e\u015fitlendirme yaparsak yapal\u0131m ard arda gelen fontlar\u0131n birbirileriyle z\u0131tl\u0131k i\u00e7inde olmalar\u0131 tasar\u0131m\u0131m\u0131za enerji katacakt\u0131r. Mesela bir harfin biraz daha sade bir fontta yer ald\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnelim, hemen ard\u0131ndan gelenin biraz daha cafcafl\u0131 ve hareketli olmas\u0131na bu stilde olduk\u00e7a fazla rastlam\u0131\u015f\u0131zd\u0131r.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">10- Dynamic ( Dinamik )<\/span><\/strong><br \/>\n<span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7104\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/dynamic-logo.jpg\" alt=\"dynamic-logo\" width=\"600\" height=\"256\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/dynamic-logo.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/dynamic-logo-300x128.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu stil \u00e7ok \u00f6nceleri de kullan\u0131lmakla beraber son y\u0131llarda daha fazla \u015firket taraf\u0131ndan benimsenmi\u015ftir. Hatta zamanla bir <strong>trend<\/strong> haline geldi\u011fini de s\u00f6yleyebiliriz. <strong>Peki nedir bu dinamik logo?<\/strong> En sade dille aktaracak olursak s\u00fcrekli de\u011fi\u015fime u\u011frayan, ama bu de\u011fi\u015fim esnas\u0131nda \u2018tasar\u0131m\u0131n\u0131 koruyan logo\u2019 demek yanl\u0131\u015f olmaz asl\u0131nda. G\u00f6rselde payla\u015ft\u0131\u011f\u0131m\u0131z \u2018USA TODAY\u2019 logosunu \u00f6rnek bir dinamik logo olarak g\u00f6sterebiliriz. \u015eirket logoyu temel anlamda korurken, farkl\u0131 renklerle de farkl\u0131 dallar\u0131n\u0131 simgeliyor. Alt metni ve k\u00fcreyi farkl\u0131 renklerde sunarak alt kategorilerine farkl\u0131 kimlikler kazand\u0131rm\u0131\u015f, fakat \u00f6z\u00fcnde hepsi ayn\u0131 g\u00f6z\u00fckt\u00fc\u011f\u00fcnden bunlar\u0131 USA TODAY ailesinin bireyleri olarak alg\u0131lamak hi\u00e7 de zor de\u011fil.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Tekrarlayan tema nedir?<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">Geli\u015ftirilmi\u015f d\u00fczlemsel tasar\u0131mlar\u0131 benimseyerek kullanan Google\u2019\u0131n materyal dizayn\u0131 <strong>2016 \u2018n\u0131n web tasar\u0131m trendlerinde<\/strong> g\u00f6steriliyor. Flat ( D\u00fcz Tasar\u0131m ) tasar\u0131mlar art arda tekrarlayan temalarda ve bloklarda kendilerini g\u00f6steriyorlar. Hemen hemen t\u00fcm logolar\u0131n <span style=\"font-size: 14pt;\">Flat<\/span> tasar\u0131ma adapte olabilece\u011fi s\u00f6yleniyor. Bu tamamen d\u00fcz olur(Flat 1.0.* ) veya Flat 2.0 dedi\u011fimiz estetik, g\u00f6lgeli d\u00fczlemsel varyasyon da olabilir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">D\u00fcz tasar\u0131mlar sunduklar\u0131 basitlik ve sadelikle canl\u0131 ve g\u00f6ze \u00e7arpan formlarda kar\u015f\u0131m\u0131za \u00e7\u0131kabilirler. Bu stiller bir tak\u0131m di\u011fer elemanlarla(bloklarla vs gibi), logolara uygulanarak markalar\u0131n sembolize edili\u015flerine de\u011fi\u015fik karakterler kazand\u0131rmalar\u0131 s\u00f6z konusu olabilir. 2015 \u2018te bir\u00e7ok \u015firket bu tasar\u0131m trendini kendi logolar\u0131na uyarlamaktan ka\u00e7\u0131nmad\u0131. 2016\u2019 da da durumun ayn\u0131 \u015fekilde olaca\u011f\u0131n\u0131 tahmin ediyoruz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u201c2016\u2019n\u0131n Logo Tasar\u0131m Trendleri\u201d<\/strong> hakk\u0131nda son d\u00fc\u015f\u00fcncelerimizi yaz\u0131ya d\u00f6kecek olursak;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Modern \u00e7a\u011fda, t\u00fcketicilerin ilgisini iyi tasarlanm\u0131\u015f bir logoyla \u00e7ekmek en \u00f6nemli stratejik hamlelerdendir. \u015eu zamanlarda t\u00fcketicilerin dikkatlerinin daha da\u011f\u0131n\u0131k oldu\u011fu ger\u00e7e\u011fini de g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda, bu durum markalar\u0131n fark\u0131ndal\u0131k yaratmalar\u0131 konusunda onlara zorluk ya\u015fatabiliyor. Fakat bu <strong>tasar\u0131m trendleri<\/strong> konusunda g\u00fcncel bilgilere sahip olup bunlar\u0131 uygulamaya d\u00f6kebilirsek, bu bize yar\u0131\u015fta b\u00fcy\u00fck avantaj sa\u011flayacak demektir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Logo trendleri g\u00f6rselinin .ai versiyonunu indirmek i\u00e7in <a href=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/03\/logo-trendleri.rar\" target=\"_blank\">t\u0131klay\u0131n.<\/a><\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Peki sizlerin g\u00f6zde tasar\u0131m trendleri neler? L\u00fctfen siz de yorumlarda fikir ve \u00f6nerilerinizi payla\u015f\u0131n\u0131z.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logo tasar\u0131m trendleri web tasar\u0131mc\u0131lar\u0131n zirve yar\u0131\u015f\u0131nda b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Bu trendleri yak\u0131ndan takip etmek, portfolyon\u00fcz\u00fc g\u00fcncel ve modern tutabilmenizi sa\u011flar. Ayr\u0131ca&hellip;<\/p>\n","protected":false},"author":3,"featured_media":7107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,401],"tags":[],"class_list":["post-7094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-web-tasarim"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=7094"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7094\/revisions"}],"predecessor-version":[{"id":7110,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7094\/revisions\/7110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/7107"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=7094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=7094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=7094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}