{"id":7711,"date":"2016-05-20T09:30:00","date_gmt":"2016-05-20T07:30:00","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=7711"},"modified":"2016-05-20T10:04:33","modified_gmt":"2016-05-20T08:04:33","slug":"facebook-instant-articles-nedir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/facebook-instant-articles-nedir\/","title":{"rendered":"Facebook Instant Articles Nedir?"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">\u0130\u015fletmeler dahilinde benimsenen teknoloji \u00e7o\u011fu kez, \u015firket i\u015flemleri, \u015firket ba\u011flant\u0131lar\u0131, mesleki sorumluluklar ve t\u00fcm i\u015f modelleri hakk\u0131nda de\u011fi\u015fiklikler do\u011furur. \u0130\u015fyeri d\u0131\u015f\u0131nda kullan\u0131lan teknoloji, i\u015fyeri i\u00e7erisinde neler olaca\u011f\u0131n\u0131 dikte etmeye ba\u015flarsa ne olur?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Facebook Instant Articles&#8217;\u0131 ele alaca\u011f\u0131z, ama ilk olarak a\u015fa\u011f\u0131dakileri dikkate al\u0131n:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Ara\u015ft\u0131rmalara g\u00f6re, T\u00fcrkiye&#8217;de yeti\u015fkinlerinin %68&#8217;i ak\u0131ll\u0131 telefon sahibi ve %45i de bir tablet sahibi.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Cisco, 2020 y\u0131l\u0131na kadar d\u00fcnya \u00e7ap\u0131nda 5,4 milyar insan\u0131n bir <strong>mobil cihaza<\/strong> sahip olaca\u011f\u0131n\u0131 tahmin ediyor. Bu da 366,8 exabyte\u2019l\u0131k bir mobil veri trafi\u011fine e\u015fit olacak.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.ihs.com.tr\/blog\/mobile-device-management\/\" target=\"_blank\"><strong>Mobil cihazlar\u0131n<\/strong><\/a> benimseni\u015finin artmas\u0131 (hem ki\u015fisel hem de profesyonel nedenlerle) yeni bir geli\u015fme de\u011fil. Mobil cihazlar\u0131n art\u0131\u015f g\u00f6stermesi, bu cihazlar\u0131 kullanan insanlar\u0131n, i\u015fletmelerinin \u00e7al\u0131\u015fma \u015fekillerinde de\u011fi\u015fik yapmas\u0131ndand\u0131r. \u00d6rne\u011fin: BYOD, artan uzak i\u015f g\u00fcc\u00fc, mobil cihaz politikas\u0131 gereksinimleri ve hen\u00fcz kabul edilen ileti\u015fim modlar\u0131 firmalarda ola\u011fan hale gelmi\u015ftir.(10 y\u0131l \u00f6nce, hatta 5 y\u0131l \u00f6nce bile s\u00f6z konusu de\u011fildi)<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">\u015eimdi, a\u015fa\u011f\u0131dakileri dikkate al\u0131n:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Facebook \u015fu anda her ay aktif olan 1,5 milyar kullan\u0131c\u0131ya sahip.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Kullan\u0131c\u0131lar\u0131n\u0131n 655 milyonu kesinlikle bir mobil cihaz \u00fczerinden Facebook&#8217;a ba\u011flan\u0131yor.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Bu y\u0131l\u0131n \u015eubat ay\u0131nda, belirli yay\u0131mc\u0131 gruplar\u0131na mobil cihaz kullanan kitlelerini test etmeleri i\u00e7in <strong>Facebook Instant Articles<\/strong> sunuldu. 12 Nisan itibariyle <strong>Instant Articles<\/strong> art\u0131k herkes taraf\u0131ndan kullan\u0131labiliyor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>Hen\u00fcz Facebook Instant Articles&#8217;\u0131 duymad\u0131n\u0131z m\u0131?<\/strong> E\u011fer b\u00fcy\u00fck miktarlarda i\u00e7erik \u00fcretiyorsan\u0131z ve toplum arac\u0131l\u0131\u011f\u0131yla hedef kitlenize ula\u015fmak i\u00e7in daha iyi bir yol bulmak istiyorsan\u0131z, okumaya devam edin.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Facebook Instant Articles Nedir?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Parse.ly, ge\u00e7en yaz Facebook&#8217;un haber web sitelerine en s\u0131k ba\u015fvurulan haber kayna\u011f\u0131 haline geldi\u011fini bildirdi. (Bunu yaparken Google&#8217;\u0131 da geride b\u0131rakt\u0131lar.) Bu duyuru insanlarda s\u0131rada neyin oldu\u011fu spek\u00fclasyonunu olu\u015fturdu.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Facebook ileri g\u00f6r\u00fc\u015fl\u00fc bir kurulu\u015f oluyor, (ve kullan\u0131c\u0131lar\u0131n\u0131n ak\u0131lda kal\u0131c\u0131 deneyimlerini muhafaza ediyor) ayr\u0131ca Facebook\u2019un mobil cihaz kullan\u0131c\u0131lar\u0131 i\u00e7in okuma deneyimini artt\u0131ran bir \u00e7\u00f6z\u00fcm geli\u015ftirmesi hi\u00e7 de s\u00fcrpriz de\u011fil. Bu da <strong>Facebook Instant Articles<\/strong>&#8216;\u0131n nereden geldi\u011fini g\u00f6steriyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Facebook Instant Articles<\/strong> haber ve di\u011fer i\u00e7eriklerin HTML5 belge versiyonlar\u0131d\u0131r, bu formatta payla\u015f\u0131ld\u0131\u011f\u0131nda kullan\u0131c\u0131lar\u0131 i\u00e7in daha optimize edilmi\u015f bir g\u00f6r\u00fcnt\u00fcleme deneyimi sunar. Instant Article&#8217;\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 size a\u00e7\u0131klamak i\u00e7in en basit yol:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu basit bir makale ve bir mobil cihazda g\u00f6r\u00fcnt\u00fclendi\u011finde b\u00f6yle g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7714\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo1-1.png\" alt=\"FB-Instant-Photo1-1\" width=\"600\" height=\"645\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo1-1.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo1-1-279x300.png 279w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Bahsetti\u011fimiz makaleye t\u0131klay\u0131p ard\u0131ndan mobil web taray\u0131c\u0131n\u0131zda y\u00fcklenmesini bekledi\u011finizde makale b\u00f6yle g\u00f6r\u00fcn\u00fcyor.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7715\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo2.png\" alt=\"FB-Instant-Photo2\" width=\"600\" height=\"453\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo2.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo2-300x227.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u015fte o makalenin tamamen y\u00fcklendikten sonra neye benzedi\u011finin g\u00f6r\u00fcnt\u00fcs\u00fc.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7716\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo3.png\" alt=\"FB-Instant-Photo3\" width=\"600\" height=\"727\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo3.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo3-248x300.png 248w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Daha \u00f6nce belirtildi\u011fi gibi, birtak\u0131m yay\u0131nc\u0131lar\u0131n bu y\u0131l\u0131n ba\u015flar\u0131ndaki test a\u015famalar\u0131 s\u0131ras\u0131nda Facebook Instant Articles&#8217;a eri\u015fim izni vard\u0131.\u00a0 The New York Times bu tip yay\u0131nc\u0131lardan biriydi.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu da The New York Times&#8217;\u0131n makalelerinin mobil haber ak\u0131\u015f\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc. Bustle\u2019\u0131n yukar\u0131daki mobil web makaleleriyle ayn\u0131 gibi g\u00f6r\u00fcn\u00fcyor.<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7717\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo4.png\" alt=\"FB-Instant-Photo4\" width=\"600\" height=\"668\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo4.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo4-269x300.png 269w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Bu da ba\u011flant\u0131ya t\u0131kland\u0131\u011f\u0131nda, <em>an\u0131nda<\/em> nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc. Bustle\u2019\u0131n makalelerinin web taray\u0131c\u0131 s\u00fcr\u00fcm\u00fc ve New York Times&#8217;taki bu Anl\u0131k Makale aras\u0131ndaki g\u00f6rsel farkl\u0131l\u0131klara dikkat edin.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7718\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo5.png\" alt=\"FB-Instant-Photo5\" width=\"600\" height=\"698\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo5.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo5-258x300.png 258w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Facebook Instant Articles<\/strong>\u2019\u0131 kullanmayan bir mobil cihaz \u00fczerinden web&#8217;te g\u00f6r\u00fcnt\u00fclenen s\u0131radan makaleler ile kullanan bir mobil cihazdan g\u00f6r\u00fcnt\u00fclenen makaleler aras\u0131nda dikkat edilesi bir dizi \u00f6nemli farkl\u0131l\u0131klar var. Instant Articles ile:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">\u0130\u00e7erik mobil uygulaman\u0131n i\u00e7inde do\u011frudan a\u00e7\u0131l\u0131r.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Yakla\u015f\u0131k olarak 300 milisaniyelik bir y\u00fckleme s\u00fcresi ile neredeyse hi\u00e7 bekleme s\u00fcresi yok gibi. (standart mobil web makaleleri i\u00e7in olan 3.66 saniyelik bekleme s\u00fcresinin aksine)<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u0130\u00e7erik, y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc g\u00f6r\u00fcnt\u00fcler, interaktif haritalar, auto-play videolar ve g\u00f6m\u00fcl\u00fc ses ba\u015fl\u0131klar\u0131 ile, tamamen s\u00fcr\u00fckleyici bir deneyim i\u00e7in platformun i\u00e7inde g\u00f6r\u00fcnt\u00fclenmek \u00fczere optimize edilmi\u015ftir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Buna ek olarak, \u015eubat ve Marttaki deneme a\u015famalar\u0131ndaki ilk ara\u015ft\u0131rmalarda bulunanlara g\u00f6re d\u00fczenli haber ak\u0131\u015f\u0131 makaleleri ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, Instant Articles:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">%20 daha fazla t\u0131klanma ald\u0131.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">B\u0131rak\u0131lma olas\u0131l\u0131\u011f\u0131 muhtemelen %70\u2019ten az.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Ve %30 daha fazla pay ald\u0131.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Facebook, kullan\u0131c\u0131lar\u0131n\u0131n daha uygun bir okuma deneyimi iste\u011fini, cihaz\u0131n nereden kullan\u0131ld\u0131\u011f\u0131na bakmaks\u0131z\u0131n anl\u0131yor. \u00a0Facebook, sadece mobil eri\u015fim makalelerini Facebook&#8217;un sitesindeki foto\u011fraflar ve videolar kadar h\u0131zl\u0131 ve net veren bir yol olu\u015fturmuyor, ayn\u0131 zamanda sosyal medya i\u00e7eri\u011fine kolay, h\u0131zl\u0131 ve interaktif eri\u015fim isteyen bir kitleye bunu sunuyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ve hepsi bu da de\u011fil.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Facebook Instant Articles, Facebook&#8217;ta ek bir \u015fey yay\u0131nlamak i\u00e7in size gereksinim duymuyor. Facebook\u2019un tercih etti\u011finiz i\u00e7erik y\u00f6netim sistemi(CMS) ile kendi arac\u0131n\u0131 senkronize etti\u011fi yerle\u015fik bir kolayl\u0131\u011f\u0131 mevcut. Yay\u0131n\u0131n\u0131z kuruldu\u011fu, onayland\u0131\u011f\u0131 ve sizin siteden ayr\u0131lmaya haz\u0131r oldu\u011funuz andan itibaren, platformunuzda yay\u0131nlanan makaleler otomatik olarak, mevcut i\u00e7eri\u011fe yapt\u0131\u011f\u0131n\u0131z herhangi bir g\u00fcncellemeyi Facebook&#8217;a oldu\u011fu gibi yans\u0131t\u0131l\u0131r, b\u00f6ylece bu yeni ara\u00e7tan faydalanmak i\u00e7in i\u015f ak\u0131\u015f\u0131n\u0131z\u0131 de\u011fi\u015ftirmenize ya da \u00e7aban\u0131z\u0131 yinelemenize gerek kalmaz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong><a href=\"https:\/\/www.ihs.com.tr\/blog\/en-iyi-wordpress-sosyal-paylasim-eklentileri\/\" target=\"_blank\">WordPress<\/a><\/strong>&#8216;i kullanan kitlenin %25&#8217;i i\u00e7in daha iyi bir haberimiz bile var. Di\u011fer platformlardaki yay\u0131nc\u0131lar, kendileri i\u00e7in \u00e7al\u0131\u015fan Instant Articles yapmak amac\u0131yla, kurulu bir RSS feed sistemi veya API&#8217;ler arac\u0131l\u0131\u011f\u0131yla \u00e7al\u0131\u015fmak zorundad\u0131r. Facebook, i\u015fin \u00e7o\u011fuyla ilgilenmesi i\u00e7in, \u00fccretsiz bir eklenti olu\u015fturmak amac\u0131yla Automattic(WordPress&#8217;in Ana \u015eirketi) ile birlikte bir ekip olu\u015fturdu. Bu konuyla ili\u015fkin daha fazla bilgi verecek olursak:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Facebook Instant Articles Kimler \u0130\u00e7indir?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu y\u0131l\u0131n \u015eubat ve Nisan aylar\u0131 aras\u0131nda, Instant Articles; New York Times, BuzzFeed ve National Geographic gibi b\u00fcy\u00fck haber kanallar\u0131 taraf\u0131ndan kullan\u0131lmaya ba\u015fland\u0131. 12 Nisan itibari ile, \u015fu anda bu platform herkes i\u00e7in a\u00e7\u0131k.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bir\u00e7o\u011funuz okuyucular\u0131n\u0131zla, optimize edilmi\u015f bir i\u00e7erik deneyimi payla\u015fma olas\u0131l\u0131\u011f\u0131n\u0131z hakk\u0131nda heyecanl\u0131 olabilirsiniz, ama bu arac\u0131n herkes i\u00e7in uygun olmayabilece\u011fine dikkat edin. Facebook, faaliyete ge\u00e7mek isteyen yay\u0131nc\u0131lar\u0131 i\u00e7in minimum gereksinimleri zaten belirledi. Kay\u0131t olmadan \u00f6nce CMS&#8217;inize halihaz\u0131rda en az 50 makale eklemi\u015f olmal\u0131 ve devam etmeye haz\u0131r olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Facebook&#8217;ta b\u00fcy\u00fcmekte olan Millennial okuyucu kitlesiyle ve \u00e7ok say\u0131daki mobil dostu kullan\u0131c\u0131s\u0131yla, y\u00fcksek bir y\u00fckleme h\u0131z\u0131n\u0131n ve test gruplar\u0131yla birlikte yolunda giden son derece kapsaml\u0131 bir g\u00f6r\u00fcnt\u00fcleme deneyiminin sunulmas\u0131 olduk\u00e7a mant\u0131kl\u0131. Temel makale gereksinimlerini kar\u015f\u0131larsan\u0131z ve d\u00fczenli olarak haber yay\u0131nlars\u0131n\u0131z, Facebook\u2019ta g\u00fc\u00e7l\u00fc bir duru\u015funuz olur. Marketinginizi ve tan\u0131t\u0131m giri\u015fimlerinizi bir sonraki seviyeye ta\u015f\u0131mak i\u00e7in ihtiya\u00e7 duyaca\u011f\u0131n\u0131z ara\u00e7 da Instant Articles\u2019\u0131n ta kendisi.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Neden Facebook Instant Article?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Hi\u00e7bir yeni teknoloji ya da hi\u00e7bir yeni teknoloji arac\u0131, ge\u00e7i\u015f d\u00f6nemi veya al\u0131\u015fma s\u00fcreci olmadan gelmeyecek. Facebook yay\u0131nc\u0131lar\u0131 i\u00e7in \u00fccretsiz bir WordPress eklentisini ne kadar kolay yaparsa yaps\u0131n kar\u0131\u015f\u0131kl\u0131\u011fa yol a\u00e7acak baz\u0131 i\u015fler olacakt\u0131r. Yine de bu durum &#8220;Facebook Instant Articles&#8217;a ge\u00e7i\u015f yapman\u0131za de\u011fmez&#8221; anlam\u0131na gelmiyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u00e7eri\u011finizin veya haberinizin i\u015f\u00e7ili\u011fi i\u00e7in \u00e7ok fazla zaman harcad\u0131\u011f\u0131n\u0131zda, kendi konu\u015fman\u0131z\u0131 duyman\u0131z ya da kendi yazd\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rmeniz sizin yarar\u0131n\u0131za de\u011fildir. Bu kitlenizin yarar\u0131nad\u0131r. Onlara okunmaya de\u011fer bir \u015feyler vermek istersiniz. Ve ayn\u0131 sebeple i\u00e7eri\u011finizi okurken okuyucular\u0131n\u0131za, ister daha h\u0131zl\u0131 bir y\u00fckleme s\u00fcresi olsun, ister genel olarak daha iyi bir g\u00f6rsel deneyim olsun, bir \u015fekilde onlara en iyi deneyimi sunmak istemelisiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Son kullan\u0131c\u0131n\u0131n deneyimi sizin nihai hedefiniz olsa da olmasa da, bol miktarda yay\u0131nc\u0131 var ve bu yay\u0131nc\u0131lar\u0131n bir o kadar da pazarlama faydas\u0131 var. \u00c7ok yak\u0131nda Instant Articles&#8217;tan ne kadar kazanc\u0131n\u0131z\u0131n olaca\u011f\u0131n\u0131 kesin olarak bilebilirsiniz, fakat \u015fimdilik herkes a\u015fa\u011f\u0131daki do\u011frular\u0131 kabul edebilir:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Daha fazla eri\u015fim ve daha fazla kat\u0131l\u0131m<\/strong>: Facebook&#8217;a g\u00f6re onlar\u0131n algoritmalar\u0131 zaten Instant Articles ile standart mobil cihaz makale g\u00f6r\u00fcnt\u00fcleyicileri aras\u0131ndaki bu farkl\u0131l\u0131klar\u0131 dikkate almaya ba\u015flad\u0131.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Daha fazla i\u00e7erik t\u00fcketimi<\/strong>: Varsay\u0131ma g\u00f6re kullan\u0131c\u0131lara daha iyi bir okuma deneyimi vermek, marka fark\u0131ndal\u0131\u011f\u0131n\u0131 ve ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 art\u0131racakt\u0131r. Nihayetinde de kullan\u0131c\u0131lar, kullan\u0131c\u0131lar\u0131na bu deneyimi sunan yay\u0131nc\u0131lardan daha fazla i\u00e7erik g\u00f6r\u00fcnt\u00fclemek isteyecektir.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Artan Gelir<\/strong>: E\u011fer yay\u0131nc\u0131lar makalelerinde reklam vermek istiyorlarsa, %100 oran\u0131nda bir reklam geliri elde etme imkan\u0131na sahipler.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Daha fazla pazarlama f\u0131rsat\u0131<\/strong>: Instant Articles sadece haberlere anl\u0131k eri\u015fim yapmakla ilgili de\u011fildir. Ayn\u0131 zamanda, mobil kullan\u0131c\u0131lar\u0131n hikayelerini payla\u015fmalar\u0131 i\u00e7in kullanacaklar\u0131 \u00e7ok iyi etkile\u015fim sa\u011flayan, interaktif ve y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fcn\u00fckl\u00fc g\u00f6rseller ile tamamlanan yeni ve geli\u015ftirilmi\u015f bir yol.<br \/>\n<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Kullan\u0131c\u0131 deneyimleri \u00fczerinde daha fazla kontol<\/strong>: Instant Articles&#8217;\u0131n yay\u0131nc\u0131lar i\u00e7in en \u00f6nemli k\u0131sm\u0131 \u015fu ki yay\u0131nc\u0131lar yarat\u0131c\u0131l\u0131k kontol\u00fcn\u00fc kaybetmek zorunda kalm\u0131yor. G\u00f6nderiler, temel markala\u015fma i\u00e7eri\u011fi genel g\u00f6r\u00fcn\u00fcm\u00fc ve d\u00fczeninden \u00f6zelle\u015ftirilebilir.(logo ve marka renkleri gibi) Buna ek olarak; yay\u0131nc\u0131lar, par\u00e7an\u0131n geneline tutarl\u0131 bir g\u00f6r\u00fcn\u00fcm vermek i\u00e7in makalelerin i\u00e7inde g\u00f6r\u00fcnen butonlar\u0131 \u00f6zelle\u015ftirme yetene\u011fine sahip.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>Facebook Instant Articles\u2019a Nas\u0131l Ba\u015flan\u0131r?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">WordPress&#8217;te \u00e7al\u0131\u015fmak size, di\u011fer CMS platformlar\u0131nda bulunan i\u00e7eriklerle rekabet etme konusunda yard\u0131m edecek. Ancak baz\u0131 ba\u015flang\u0131\u00e7 ayarlar\u0131 ve yay\u0131nlamaya ba\u015flayamadan \u00f6nce tamamlamak zorunda oldu\u011funuz bir onay s\u00fcreci var. \u0130\u015fte yapman\u0131z gerekenler:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">1- Facebook H\u0131zl\u0131 Ba\u015flang\u0131\u00e7 Klavuzuna bir g\u00f6z at\u0131n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">2- Bir Facebook sayfas\u0131 kurdu\u011funuzdan emin olun.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7719\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo-SignUp.png\" alt=\"FB-Instant-Photo-SignUp\" width=\"600\" height=\"204\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo-SignUp.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo-SignUp-300x102.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">3- Instant Articles&#8217;a \u00fcye olun ve i\u015fyeri sayfan\u0131z ile ba\u011flay\u0131n.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">4- Bir Facebook Business Manager hesab\u0131 kurdu\u011funuzdan emin olun. Bu hesap, tak\u0131m rollerini belirlemek, Instant Articles&#8217;\u0131 y\u00f6netmek ve tak\u0131m\u0131n\u0131zdakilerin ihtiya\u00e7 duyacaklar\u0131 ara\u00e7lara tak\u0131m\u0131n\u0131z\u0131n eri\u015fimini sa\u011flamak i\u00e7in bir geli\u015ftirici olman\u0131za m\u00fcsaade edecek.<\/span><\/p>\n<p>5- <span style=\"font-size: 14pt;\">Facebook Pages Manager Uygulamas\u0131n\u0131 indirin. Bu Instant Articles&#8217;\u0131 denemeniz i\u00e7in size yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">6- DordPress Instant Articles eklentisini veya PageFrog eklentisini indirin ve kurun. Yeni feed otomatik olarak Instant Articles&#8217;a kurulacakt\u0131r.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7720\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo-App.png\" alt=\"FB-Instant-Photo-App\" width=\"600\" height=\"307\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo-App.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/FB-Instant-Photo-App-300x154.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">7- Yeni RSS feedinizi Facebooktaki Instant Articles ayarlar\u0131 y\u00f6neticisine ba\u011flay\u0131n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7721\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/Instant-Articles-for-WP.png\" alt=\"Instant-Articles-for-WP\" width=\"600\" height=\"192\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/Instant-Articles-for-WP.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/05\/Instant-Articles-for-WP-300x96.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">8- Ard\u0131ndan Facebook, feedinizi g\u00f6zden ge\u00e7irecek ve her \u015feyin d\u00fczg\u00fcn olarak kuruldu\u011fundan emin olacak.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">9- \u00d6zel stilli \u015fablonlar\u0131n\u0131z\u0131 olu\u015fturun, b\u00f6ylece i\u00e7eri\u011finiz i\u015finiz i\u00e7in spesifik olarak damgalanm\u0131\u015f olacak.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">10- HTML5 uyumlu i\u00e7erik olu\u015fturmak i\u00e7in bi\u00e7imlendirme kurallar\u0131n\u0131 tekrar inceleyin. Bu eklenti i\u015fin \u00e7o\u011funu sizin i\u00e7in yapacakt\u0131r, fakat daha fazla \u00f6zelle\u015ftirmeler i\u00e7in (haritalar gibi) kendi kodlar\u0131n\u0131zdan baz\u0131lar\u0131n\u0131 olu\u015fturman\u0131z gerekecek.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">11- Facebook Publishing Tools&#8217;un alt\u0131ndaki Instant Articles k\u00fct\u00fcphanesi ile tan\u0131\u015f\u0131n. Orada direkt olarak i\u00e7eri\u011finizi y\u00f6netebilir ya da WordPresste g\u00fcncelle\u015ftirmeleri yapabilirsiniz. Makaleleriniz bunlara g\u00f6re g\u00fcncellenecektir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">12- E\u011fer makalelerinize reklamlar\u0131n dahil edilmesini istiyorsan\u0131z veya analitik izlemeyi kurmak istiyorsan\u0131z, Facebook&#8217;a bir \u015fey g\u00f6ndermeden \u00f6nce bunlarla ilgilenin.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">13- Facebook\u2019tan g\u00f6nderim kontrol listesini inceleyin ve ard\u0131ndan 50&#8217;den fazla makale ile ilk toplu y\u00fcklemenize ba\u015flay\u0131n. Facebook&#8217;un yay\u0131n\u0131n\u0131z\u0131 kabul etmeden \u00f6nce g\u00f6zden ge\u00e7irmesi gerekecektir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">14- Kabulden sonra Instant Articles\u2019\u0131n\u0131z\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olun. E\u011fer bir iPhone ya da Android kullan\u0131c\u0131s\u0131 de\u011filseniz, siz (ve kullan\u0131c\u0131lar\u0131n\u0131z) y\u00f6nlendirilmi\u015f bir ola\u011fan web taray\u0131c\u0131s\u0131 linki \u00fczerinden devam edeceksiniz. Fakat bu mobil cihazlardan bir tanesini kullan\u0131yorsan\u0131z, derhal t\u00fcm i\u00e7eri\u011finizi tecr\u00fcbe etmeye ba\u015flayabilmelisiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Sonu\u00e7<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Her \u015fey haz\u0131r oldu\u011funda, i\u00e7erik ak\u0131\u015f\u0131na bak\u0131n!<\/strong> Hedef kitleniz sizin i\u00e7in bekliyor (Facebooklar\u0131nda ve mobil cihazlar\u0131nda), bu y\u00fczden Facebook Instant Articles ile onlara hak ettikleri deneyimi sunun ve marka itibar\u0131n\u0131z\u0131n olu\u015fmas\u0131na yard\u0131mc\u0131 olun.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Facebook Instant Articles kullanmaya ba\u015flad\u0131n\u0131z m\u0131? Kurduktan sonraki deneyimleriniz nelerdir?<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletmeler dahilinde benimsenen teknoloji \u00e7o\u011fu kez, \u015firket i\u015flemleri, \u015firket ba\u011flant\u0131lar\u0131, mesleki sorumluluklar ve t\u00fcm i\u015f modelleri hakk\u0131nda de\u011fi\u015fiklikler do\u011furur. \u0130\u015fyeri d\u0131\u015f\u0131nda kullan\u0131lan&hellip;<\/p>\n","protected":false},"author":3,"featured_media":7729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=7711"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7711\/revisions"}],"predecessor-version":[{"id":7724,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7711\/revisions\/7724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/7729"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=7711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=7711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=7711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}