{"id":7712,"date":"2016-05-24T09:59:27","date_gmt":"2016-05-24T07:59:27","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=7712"},"modified":"2016-05-24T09:59:27","modified_gmt":"2016-05-24T07:59:27","slug":"googlein-web-sitelerinizde-hic-sevmedigi-7-sey","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/googlein-web-sitelerinizde-hic-sevmedigi-7-sey\/","title":{"rendered":"Google\u2019\u0131n Web Sitelerinizde Hi\u00e7 Sevmedi\u011fi 7 \u015eey"},"content":{"rendered":"

\u00d6ncelikle \u015funu kabul etmeliyiz ki, internetin h\u00fck\u00fcmdar\u0131 Google\u2019d\u0131r. Dolay\u0131s\u0131yla Google\u2019\u0131n \u00f6n\u00fcm\u00fcze koydu\u011fu alt\u0131n kurallara uymay\u0131 art\u0131k kabul etmemiz gerekiyor. \u0130nsanlar\u0131n web sitelerimizde hi\u00e7 sevmedi\u011fi \u015feylerle ilgili \u00e7ok say\u0131da g\u00fczel makaleyi internette bulmak m\u00fcmk\u00fcn.\u00a0 Google\u2019\u0131n sitelerinizde hi\u00e7 sevmedi\u011fi \u015feyler ise \u015f\u00f6yle s\u0131ralanabilir:<\/span><\/p>\n

1- Web sitenizin SEO dostu bir i\u00e7erik y\u00f6netimi sistemi taraf\u0131ndan desteklenmemesi<\/span><\/strong><\/p>\n

En g\u00fc\u00e7l\u00fc web siteleri g\u00fc\u00e7l\u00fc i\u00e7erik y\u00f6netimi sistemleri taraf\u0131ndan desteklenenlerdir. Google\u2019\u0131n WordPress\u2019i sevdi\u011fi art\u0131k bir s\u0131r olmad\u0131\u011f\u0131 i\u00e7in de WordPress kullanmaya ba\u015flamak sizin i\u00e7in iyi bir fikir olabilir. WordPress ayn\u0131 zamanda ticari siteler i\u00e7in de gayet g\u00fc\u00e7l\u00fc bir se\u00e7enektir ve g\u00fcn\u00fcm\u00fczde bir\u00e7ok pazarlamac\u0131 taraf\u0131ndan da tercih edilmektedir.<\/span><\/p>\n

\"google<\/a><\/p>\n

2- Ayr\u0131ca mobil dostu da olmamas\u0131<\/span><\/strong><\/p>\n

Google\u2019\u0131n en son g\u00fcncellemesi Mobilegeddon<\/strong><\/a>\u2019u duyurdu\u011fu Nisan 2015\u2019e geri d\u00f6nelim. Hani \u015fu herkesi mobil kervan\u0131na kat\u0131lma konusunda korkutan g\u00fcncellemeye. Evet, bu g\u00fcncelleme hala aktif ve e\u011fer siteniz mobil dostu de\u011filse Google\u2019\u0131n sevdi\u011fi web siteleri listesinde olman\u0131z \u00e7ok zor.
\n<\/span><\/p>\n

3- Site haritan\u0131z\u0131n olmamas\u0131<\/span><\/strong><\/p>\n

Site haritan\u0131z<\/a> Google\u2019a sitenizin organizasyonunu anlayabilece\u011fi bir web sayfas\u0131 listesi sunar. Ayr\u0131ca Google\u2019la birlikte di\u011fer t\u00fcm arama motorlar\u0131na da web sitenizin i\u00e7eri\u011fi hakk\u0131nda fikir verir.<\/span><\/p>\n

4- robots.txt dosyan\u0131z\u0131n olmamas\u0131<\/span><\/strong><\/p>\n

robots.txt dosyalar\u0131n\u0131n ne oldu\u011funu bilmeyenler i\u00e7in bilgi vermek gerekirse, bu dosyalar arama motorlar\u0131na sitenizin hangi sayfalar\u0131n\u0131 ve b\u00f6l\u00fcmlerini g\u00f6rmezden gelmelerini istedi\u011finizi s\u00f6yler. E\u011fer bu dosyalar\u0131 yanl\u0131\u015f olu\u015fturur ve arama motorlar\u0131n\u0131n sitenizdeki \u00f6nemli sayfalara girmesini kazara engellerseniz (\u00f6rne\u011fin site haritan\u0131zda olmas\u0131n\u0131 istedi\u011finiz sayfalar) web sitenizin organik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne b\u00fcy\u00fck zarar verirsiniz.<\/span><\/p>\n

5- Web sayfalar\u0131n\u0131z\u0131n bozuk linklerle, 404 sayfalar\u0131yla veya ge\u00e7ici y\u00f6nlendirmelerle dolu olmas\u0131<\/span><\/strong><\/p>\n

Yak\u0131n zamanda web sayfan\u0131z\u0131n tasar\u0131m\u0131nda de\u011fi\u015fiklik yapt\u0131ysan\u0131z, sitenizin eski halindeki baz\u0131 sayfalar\u0131 aktarmay\u0131 unuttuysan\u0131z, baz\u0131 sayfalar\u0131n\u0131z\u0131n URL yap\u0131lar\u0131n\u0131 de\u011fi\u015ftirdiyseniz, sitenizin yeni halini yay\u0131na koydu\u011funuzda gerekti\u011fi \u015fekilde y\u00f6nlendirilmemi\u015f<\/a> olan bu sayfalar y\u00fcz\u00fcnden bir\u00e7ok 404 hatas\u0131<\/a> olu\u015facakt\u0131r. Bunlar hem SEO hem de kullan\u0131labilirlik bak\u0131m\u0131ndan ciddi sorunlar yarat\u0131r ve bu sorunlar\u0131n derhal giderilmesi gerekir. Ayr\u0131ca ge\u00e7ici y\u00f6nlendirmelerden ziyade 301 ge\u00e7ici y\u00f6nlendirmeleri tercih edilmelidir. 301 y\u00f6nlendirmelerinin aksine, ge\u00e7ici y\u00f6nlendirmeler SEO de\u011ferlerini eski URL\u2019lerden yenilerine aktarmaz.<\/span><\/p>\n

6- Meta a\u00e7\u0131klamalar\u0131n\u0131n ve Alt-image metinlerinin olmamas\u0131<\/span><\/strong><\/p>\n

Google web sitenizdeki g\u00f6rselleri \u201cg\u00f6remedi\u011fi\u201d i\u00e7in, bu g\u00f6rsellerin i\u00e7erdi\u011fi bilginin ne oldu\u011funu ve site i\u00e7eri\u011fiyle ba\u011flant\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in alt-image metinlerine bakar. Web sitenizde alt-image metninin olmad\u0131\u011f\u0131 g\u00f6rseller kullan\u0131rsan\u0131z Google bu g\u00f6rselleri \u201cg\u00f6remez\u201d. Ama bu metinleri hedef anahtar kelimelerle veya ilgili bir tan\u0131mla kullan\u0131rsan\u0131z Google bu g\u00f6rselin ne oldu\u011funu anlar arama motorunun g\u00f6rseller k\u0131sm\u0131na koyar.<\/span><\/p>\n

Google ayr\u0131ca web sayfan\u0131z\u0131n i\u00e7eri\u011fini anlamak i\u00e7in meta a\u00e7\u0131klamalar\u0131na da bakar. Bu k\u0131s\u0131m ayn\u0131 zamanda arama sonu\u00e7lar\u0131na bakan kullan\u0131c\u0131lar\u0131n g\u00f6rd\u00fc\u011f\u00fc \u015feydir. Anahtar kelimeyi veya kelimeleri i\u00e7eren meta a\u00e7\u0131klamalar\u0131 hem arama motorlar\u0131n\u0131n hem de internet kullan\u0131c\u0131lar\u0131n site i\u00e7eri\u011finizi an\u0131nda g\u00f6rebilmesini sa\u011flar.<\/span><\/p>\n

7- Sitenizin kopya, zay\u0131f veya spam i\u00e7erikle dolu olmas\u0131<\/span><\/strong><\/p>\n

Bir sitedeki en \u00f6nemli \u015fey i\u00e7eriktir. Bu y\u00fczden SEO y\u00f6neticinizin sizden s\u00fcrekli daha fazla i\u00e7erik istemesine \u015fa\u015f\u0131rmamak gerekir. E\u011fer sitenize trafik almak i\u00e7in eski moda, \u201cspam kokan\u201d SEO y\u00f6ntemleri kullan\u0131rsan\u0131z b\u00fcy\u00fck ihtimalle Google taraf\u0131ndan cezaland\u0131r\u0131l\u0131rs\u0131n\u0131z. Ayr\u0131ca gizli sayfalardan ve arka planla ayn\u0131 renkte oldu\u011fu i\u00e7in g\u00f6r\u00fcnmeyen metinlerden ka\u00e7\u0131nmaya \u00f6zen g\u00f6stermeniz gerekir. \u0130\u00e7eri\u011finizin zay\u0131f, kopya veya anahtar kelimelerle t\u0131ka basa doldurulmu\u015f i\u00e7eri\u011fe sahip olup olmad\u0131\u011f\u0131n\u0131 d\u00fczenli olarak kontrol etmekte de fayda var. E\u011fer durum buysa arama motorlar\u0131nda \u00fcst s\u0131ralarda yer alamazs\u0131n\u0131z. Ziyaret\u00e7ileriniz i\u00e7in de\u011fer \u00fcretecek kal\u0131c\u0131 ve nitelikli i\u00e7erik \u00fcretmeye gayret edin.<\/span><\/p>\n

Uzun laf\u0131n k\u0131sas\u0131, art\u0131k Google\u2019\u0131 \u00f6yle kolay kolay kand\u0131ramazs\u0131n\u0131z. Arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almak i\u00e7in yukar\u0131daki yanl\u0131\u015flar\u0131 yapmaktan ka\u00e7\u0131nmal\u0131s\u0131n\u0131z.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d6ncelikle \u015funu kabul etmeliyiz ki, internetin h\u00fck\u00fcmdar\u0131 Google\u2019d\u0131r. Dolay\u0131s\u0131yla Google\u2019\u0131n \u00f6n\u00fcm\u00fcze koydu\u011fu alt\u0131n kurallara uymay\u0131 art\u0131k kabul etmemiz gerekiyor. \u0130nsanlar\u0131n web sitelerimizde…<\/p>\n","protected":false},"author":3,"featured_media":7726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=7712"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7712\/revisions"}],"predecessor-version":[{"id":7741,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/7712\/revisions\/7741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/7726"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=7712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=7712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=7712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}