{"id":8004,"date":"2016-06-27T10:14:59","date_gmt":"2016-06-27T08:14:59","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=8004"},"modified":"2016-06-27T10:16:28","modified_gmt":"2016-06-27T08:16:28","slug":"sirketinizin-buyumesini-engelleyen-4-ticari-hata","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/sirketinizin-buyumesini-engelleyen-4-ticari-hata\/","title":{"rendered":"\u015eirketinizin B\u00fcy\u00fcmesini Engelleyen 4 Ticari Hata"},"content":{"rendered":"

E\u011fer \u015firketiniz bir t\u00fcrl\u00fc istedi\u011finiz gibi b\u00fcy\u00fcm\u00fcyorsa, birtak\u0131m ticari hatalar yap\u0131yorsunuz demektir. Bir\u00e7ok \u015firket k\u00f6t\u00fc piyasa ko\u015fullar\u0131 veya ba\u015far\u0131s\u0131z ticari giri\u015fimler nedeniyle bekledi\u011fi b\u00fcy\u00fcmeyi ger\u00e7ekle\u015ftiremez.<\/span><\/p>\n

\u015eirketinizin b\u00fcy\u00fcmesini ne gibi unsurlar etkiliyor olabilir? Ve bu sorunlarla nas\u0131l ba\u015fa \u00e7\u0131kabilirsiniz?<\/span><\/p>\n

T\u00fcm \u00e7abalar\u0131n\u0131zdan tatmin edici sonu\u00e7lar almak i\u00e7in \u00f6nce sorunu kendi i\u00e7inizde aramal\u0131 ve \u015firketinizin b\u00fcy\u00fcmesini engelleyecek ne gibi hatalar yapt\u0131\u011f\u0131n\u0131z\u0131 bulmal\u0131, sonra da gerekli de\u011fi\u015fiklikleri yapmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

A\u015fa\u011f\u0131da ticari b\u00fcy\u00fcme anlam\u0131nda en s\u0131k yap\u0131lan ama en fazla g\u00f6zden ka\u00e7an hatalar yer almakta.<\/span><\/p>\n

    \n
  1. Markala\u015fmay\u0131 D\u00fc\u015f\u00fcnmemek<\/span><\/strong><\/li>\n<\/ol>\n

    Markan\u0131z \u015firketinizin en de\u011ferli varl\u0131\u011f\u0131d\u0131r. Markan\u0131z\u0131 i\u015fin en ba\u015f\u0131nda olu\u015fturmazsan\u0131z uzun vadede b\u00fcy\u00fcme anlam\u0131nda \u00e7ok zorluk \u00e7ekersiniz. Logo tasar\u0131m\u0131n\u0131zdan<\/a> renk se\u00e7iminize kadar her \u015fey markan\u0131z\u0131n m\u00fc\u015fteriler ve kullan\u0131c\u0131lar taraf\u0131ndan nas\u0131l alg\u0131lanaca\u011f\u0131n\u0131 belirler.<\/span><\/p>\n

    Markala\u015fma anlam\u0131nda bir\u00e7ok \u015firket tutarl\u0131l\u0131ktan yoksundur. Marka konusundaki bu tutars\u0131zl\u0131k \u015firketinizle m\u00fc\u015fterileriniz aras\u0131nda bir g\u00fcven sorunu yarat\u0131r. SLD istatistiklerine g\u00f6re m\u00fc\u015fterilerin yakla\u015f\u0131k %60\u2019\u0131 ister mobil olarak online, isterse ma\u011faza i\u00e7erisinde olsun, marka bak\u0131m\u0131ndan tutarl\u0131l\u0131k beklediklerini ifade ediyorlar.<\/span><\/p>\n

    Markan\u0131z konusunda nerelerde hata yap\u0131yor olabilirsiniz?<\/span><\/strong><\/p>\n

    \u015eirket ad\u0131:<\/strong> \u015eirketinize se\u00e7ti\u011finiz isim markan\u0131z\u0131n kullan\u0131c\u0131lar i\u00e7in ne kadar ak\u0131lda kal\u0131c\u0131 olaca\u011f\u0131n\u0131 belirler. \u015eirket isminizin ak\u0131lda kal\u0131c\u0131 olmas\u0131 i\u00e7in uygulamalar\u0131n\u0131zda ve web sitenizde kay\u0131tl\u0131 \u015firket ad\u0131n\u0131zla uyumlu bir marka ad\u0131 se\u00e7in.<\/span><\/p>\n

    Hissiyat ve cazibe:<\/strong> M\u00fc\u015fterilerinizin markan\u0131zdan alaca\u011f\u0131 his logonuzun tasar\u0131m\u0131yla<\/a> bire bir ili\u015fkilidir. Logonuz i\u00e7in yanl\u0131\u015f renk<\/a> se\u00e7mek ve web siteniz i\u00e7in k\u00f6t\u00fc bir tasar\u0131m yapmak m\u00fc\u015fterilerinizin sitenizden al\u0131\u015fveri\u015f yapmamas\u0131na neden olabilir. Bu durumu d\u00fczeltmek i\u00e7in logonuzdaki renkleri se\u00e7meden \u00f6nce renklerin insanlar \u00fczerinde nas\u0131l etkiler yaratt\u0131\u011f\u0131n\u0131 mutlaka ara\u015ft\u0131r\u0131n.<\/span><\/p>\n

      \n
    1. Web Hosting \u0130htiya\u00e7lar\u0131n\u0131z\u0131 Belirlememek<\/span><\/strong><\/li>\n<\/ol>\n

      \u0130yi \u00e7al\u0131\u015fmayan bir web sitesine sahip olmak (ya da daha k\u00f6t\u00fcs\u00fc, bir web sitesine sahip olmamak) m\u00fc\u015fteri kaybetmenize neden olabilir.<\/span><\/p>\n

      Bir\u00e7ok ki\u015fi \u015firketini kar\u015f\u0131s\u0131na \u00e7\u0131kan ilk web hosting sa\u011flay\u0131c\u0131s\u0131na kay\u0131t ettirir ve o hosting sa\u011flay\u0131c\u0131s\u0131n\u0131n \u015firketi i\u00e7in uygun olup olmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in gerekli \u00e7abay\u0131 harcamaz.<\/span><\/p>\n

      \"ticari<\/a><\/p>\n

      Bir hosting sa\u011flay\u0131c\u0131s\u0131yla anla\u015fmadan \u00f6nce web hosting ihtiya\u00e7lar\u0131n\u0131 belirlememek \u015firketlerin yapabilece\u011fi en b\u00fcy\u00fck hatalardan biridir.<\/span><\/p>\n

      Web hostunuz \u015firketiniz i\u00e7in a\u015fa\u011f\u0131daki alanlarda faydal\u0131 olabilir:<\/span><\/p>\n

      – Web sitesi y\u00fckleme s\u00fcresi:<\/strong> Sitenizin ne kadar s\u00fcrede y\u00fcklendi\u011fi \u00f6nemli bir konudur. Web kullan\u0131c\u0131lar\u0131n\u0131n yakla\u015f\u0131k %40\u2019\u0131 sitenin y\u00fcklenmesi \u00fc\u00e7 saniyeden fazla s\u00fcr\u00fcyorsa o sayfadan ayr\u0131l\u0131yor. Web sayfan\u0131z yava\u015f oldu\u011fu i\u00e7in \u015firketiniz hakk\u0131nda bilgi edinmek isteyen insanlar\u0131n %40\u2019\u0131 ba\u015fka yerlere gidiyorsa, uzun vadede bunun size verece\u011fi zarar b\u00fcy\u00fck olabilir.
      \n<\/span><\/p>\n

      – SEO:<\/strong> \u00a0Web hostunuz sitenizin SEO performans\u0131n\u0131 etkileyebilir. Sitenin \u00e7al\u0131\u015fma ve \u00e7al\u0131\u015fmama s\u00fcresi, sunucu lokasyonu ve site h\u0131z\u0131 gibi unsurlar arama motoru s\u0131ralaman\u0131z \u00fczerinde etki sahibidir. Web sitenizin size %100 \u00e7al\u0131\u015fma s\u00fcresini garanti eden bir sa\u011flay\u0131c\u0131 taraf\u0131ndan host edilmesi gerekir.
      \n<\/span><\/p>\n

      \u015eirketiniz i\u00e7in Kurumsal Web Hosting<\/a> paketlerini incelemenizi tavsiye ederiz.
      \n<\/span><\/p>\n

        \n
      1. Pazarlama \u00c7al\u0131\u015fmalar\u0131n\u0131z\u0131n Kontrol\u00fcn\u00fc Ba\u015fkalar\u0131na B\u0131rakmak<\/span><\/strong><\/li>\n<\/ol>\n

        Pazarlama stratejilerinizin baz\u0131 k\u0131s\u0131mlar\u0131 i\u00e7in d\u0131\u015far\u0131dan destek al\u0131nabilir. Fakat bir \u015firket sahibi olarak \u015firketinizin profili konusunda her a\u015famada m\u00fcdahil olman\u0131z gerekir.<\/span><\/p>\n

        Pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n \u00f6nemli b\u00f6l\u00fcmlerini \u00fc\u00e7\u00fcnc\u00fc taraflara devrettikten sonra tamamen geri \u00e7ekilmekten ka\u00e7\u0131n\u0131n. Onay\u0131n\u0131z\u0131n veya tavsiyelerinizin gerekti\u011fi alanlarda son durumdan s\u00fcrekli haberdar olmak i\u00e7in pazarlama \u015firketinizle s\u00fcrekli irtibat halinde olman\u0131z her zaman faydal\u0131d\u0131r.<\/span><\/p>\n

          \n
        1. Geli\u015fim Stratejinizi Belgelendirmemek<\/span><\/strong><\/li>\n<\/ol>\n

          Strateji belgelendirme konusunun \u00f6nemli faydalar\u0131ndan biri, ister i\u00e7erik pazarlama ister genel ticari stratejiniz i\u00e7in olsun, sizi bir\u00e7ok sorundan kurtarmas\u0131d\u0131r.<\/span><\/p>\n

          Belgelendirilmi\u015f bir pazarlama stratejisi y\u00fcr\u00fct\u00fcrken, kimi zaman eski belgelerinize g\u00f6z gezdirir ve bulundu\u011funuz yere gelmek i\u00e7in neler yapm\u0131\u015f oldu\u011funuzu g\u00f6r\u00fcrs\u00fcn\u00fcz. Yeterli belgelendirme yapmam\u0131\u015fsan\u0131z ayn\u0131 hatay\u0131 birden fazla yapma ihtimaliniz artar.<\/span><\/p>\n

          B\u00fcy\u00fcme stratejisini belgelendirmenin baz\u0131 faydalar\u0131 ise \u015funlard\u0131r:<\/span><\/p>\n

          – Ba\u015far\u0131n\u0131n form\u00fcl\u00fcn\u00fc bulman\u0131za yard\u0131mc\u0131 olur<\/span><\/p>\n

          – Gelecekteki trendlere ne gibi tepkiler verece\u011finiz hususunda sizin i\u00e7in bir k\u0131lavuz niteli\u011findedir.<\/span><\/p>\n

          – Stratejiniz bak\u0131m\u0131ndan size bir verimlilik hissi kazand\u0131r\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          E\u011fer \u015firketiniz bir t\u00fcrl\u00fc istedi\u011finiz gibi b\u00fcy\u00fcm\u00fcyorsa, birtak\u0131m ticari hatalar yap\u0131yorsunuz demektir. Bir\u00e7ok \u015firket k\u00f6t\u00fc piyasa ko\u015fullar\u0131 veya ba\u015far\u0131s\u0131z ticari giri\u015fimler nedeniyle…<\/p>\n","protected":false},"author":3,"featured_media":8030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=8004"}],"version-history":[{"count":4,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8004\/revisions"}],"predecessor-version":[{"id":8032,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8004\/revisions\/8032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/8030"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=8004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=8004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=8004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}