{"id":8414,"date":"2016-08-17T14:31:16","date_gmt":"2016-08-17T12:31:16","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=8414"},"modified":"2016-08-18T09:33:15","modified_gmt":"2016-08-18T07:33:15","slug":"google-analytics-ile-kullanici-takibi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-analytics-ile-kullanici-takibi-nasil-yapilir\/","title":{"rendered":"Google Analytics ile Kullan\u0131c\u0131 Takibi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Google Analytics, web sitenizin ziyaret\u00e7ilerinin sitenize kar\u015f\u0131 nas\u0131l bir ba\u011fl\u0131l\u0131klar\u0131n\u0131n oldu\u011funu anlamak i\u00e7in kullanabilece\u011finiz en iyi ara\u00e7lardan birisidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sunulan verilere bakarak gerekli bilgileri \u00f6\u011frenebilir ve ziyaret\u00e7ilerinizin ba\u015far\u0131l\u0131 bir \u015fekilde siteniz ile ili\u015fki kurmas\u0131n\u0131 engelleyen sorunlar\u0131 tespit edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca, kullan\u0131c\u0131 etkile\u015fimini art\u0131rman\u0131za nelerin yard\u0131mc\u0131 olabilece\u011fini de tespit edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google Analytics ile en \u00f6nemli ba\u011fl\u0131l\u0131k \u00f6l\u00e7\u00fcmlerini ve onlar\u0131n nas\u0131l izlenece\u011fini bilebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Siteden \u00c7\u0131kma Oran\u0131<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Siteden \u00e7\u0131kma oran\u0131, sitenizi tam anlam\u0131yla ke\u015ffetmemi\u015fken, hen\u00fcz daha ana sayfan\u0131zdayken sitenizden ayr\u0131lan ziyaret\u00e7ilerinizin y\u00fczdesidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Y\u00fcksek siteden \u00e7\u0131kma oranlar\u0131n\u0131n olmas\u0131n\u0131n bir\u00e7ok nedeni olabilir. (Alakas\u0131z ya da istemedikleri bir sayfadan gelen insanlar, kullanma sorunu ya\u015fayan insanlar ve dikkati da\u011f\u0131lan insanlar genelde sitenizden ayr\u0131l\u0131r)<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Dan Zarrela&#8217;ya g\u00f6re pop-uplar (\u00e7\u0131k\u0131\u015f e\u011filiminde olan a\u00e7\u0131l\u0131r pencereler) daha y\u00fcksek bir siteden ayr\u0131lma oran\u0131na sebep olur.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u00d6yle ya da b\u00f6yle her durumda, y\u00fcksek bir siteden \u00e7\u0131kma oran\u0131, web sitenizde yanl\u0131\u015f bir \u015feylerin oldu\u011funun bir sinyalidir. \u00c7\u00fcnk\u00fc ziyaret\u00e7iler genelde ba\u015fka bir yerde ara\u015ft\u0131rma yapmaya meyilli de\u011fildir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">&#8216;Sitede ge\u00e7irilen s\u00fcre&#8217; ve siteden \u00e7\u0131kma oran\u0131, sitede kalma s\u00fcresinin birer par\u00e7alar\u0131d\u0131r ve bu da arama motorlar\u0131ndaki s\u0131ralamalar\u0131 <strong>etkileyen<\/strong> bir \u00f6l\u00e7\u00fcmd\u00fcr.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sitenizdeki y\u00fcksek \u00e7\u0131kma oranlar\u0131 ve sitenizdeki d\u00fc\u015f\u00fck kalma s\u00fcreleri, SERP&#8217;teki(arama motorlar\u0131 sonu\u00e7lar\u0131 sayfas\u0131) pozisyonunuzu olumsuz etkiler.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Sekt\u00f6r ba\u015f\u0131na ortalama \u00e7\u0131kma oran\u0131:<\/strong> KISSmetricks, Google Analytics ile izlenmi\u015f olan, farkl\u0131 sekt\u00f6rlerdeki ortalama \u00e7\u0131kma oranlar\u0131n\u0131 g\u00f6steren b\u00fcy\u00fck bir bilgi g\u00f6rseli yapt\u0131:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Perakende: %20-40<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">A\u00e7\u0131l\u0131\u015f sayfalar\u0131: %70-90<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Portallar: %10-30<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Hizmet siteleri(FAQ-s\u0131k\u00e7a sorulan sorular-): %10-30<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u0130\u00e7erik Siteleri: %40-60<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">M\u00fc\u015fteri bulma siteleri(sat\u0131\u015f hizmetleri siteleri): %30-50<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">E\u011fer sizin de \u00e7\u0131kma oran\u0131n\u0131z y\u00fcksek ise, bunun son bulmas\u0131 i\u00e7in bir \u015feyler yapman\u0131z gerekti\u011fini biliyor olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Y\u00fcksek siteden ayr\u0131lma oranlar\u0131n\u0131n, her t\u00fcrl\u00fc durum i\u00e7in k\u00f6t\u00fc bir \u015fey olmad\u0131\u011f\u0131n\u0131 bilmeniz gerekiyor. Bazen ziyaret\u00e7ileriniz sitenizden ayr\u0131l\u0131rlar, \u00e7\u00fcnk\u00fc onlar arad\u0131klar\u0131 \u015feyi sitenizde tam olarak zaten bulmu\u015flard\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Siteden ayr\u0131lma oran\u0131, Google Analytics ile nas\u0131l izlenir?<\/strong> Bunun i\u00e7in izlemeniz gereken yol: Google Analytics &#8211; Audience ( Kitle ) &#8211; Overview ( Genel Bak\u0131\u015f )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8415\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-inceleme.png\" alt=\"Bounce-rate-inceleme\" width=\"600\" height=\"488\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-inceleme.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-inceleme-300x244.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Trafik kanal\u0131 ba\u015f\u0131na \u00e7\u0131kma oranlar\u0131n\u0131 kontrol etmek istiyorsan\u0131z, izlemeniz gereken yol: Acquisition ( Edinme ) &#8211; All Traffic ( T\u00fcm Trafik ) &#8211; Channels ( Kanallar )<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-8416\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-trafik-kanali.png\" alt=\"Bounce-rate-trafik-kanali\" width=\"600\" height=\"481\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-trafik-kanali.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-trafik-kanali-300x241.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu yol ile &#8220;\u00dccretli arama&#8221;(Paid Search-%49,34)\u2019n\u0131n, &#8220;organik arama&#8221;(%37.10)ya g\u00f6re \u00e7ok daha y\u00fcksek bir siteden \u00e7\u0131kma orana sahip oldu\u011funu g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ard\u0131ndan bunun nedenini bulmak i\u00e7in harekete ge\u00e7ebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer siteden ayr\u0131lma oran\u0131n\u0131z\u0131 g\u00f6rmek isterseniz izlemeniz gereken yol: Acquisition ( Edinme ) &#8211; All Traffic ( T\u00fcm Trafik ) &#8211; Source\/medium ( Kaynak )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8417\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-kaynak.png\" alt=\"Bounce-rate-kaynak\" width=\"600\" height=\"503\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-kaynak.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-kaynak-300x252.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Sitenizden \u00e7\u0131kma oran\u0131n\u0131 \u00f6l\u00e7ebilmenizin bir di\u011fer yolu da, arama sonu\u00e7 sayfan\u0131z\u0131 kullanman\u0131zd\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu yol ile, y\u00fcksek siteden \u00e7\u0131kma oran\u0131na sahip olman\u0131za neden olan \u015feyleri g\u00f6rebilir ve dilerseniz bunlar\u0131 d\u00fczeltebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bunun i\u00e7in izlemeniz gereken yol Behavior ( Davran\u0131\u015f ) &#8211; Site Content ( Site \u0130\u00e7eri\u011fi ) &#8211; Landing Pages ( A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 )<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Sitede Kalma S\u00fcreleri<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.ihs.com.tr\/blog\/insanlarin-web-sitenizden-nefret-etmesinin-17-sebebi\/\" target=\"_blank\">HubSpot<\/a>&#8216;a g\u00f6re ziyaret\u00e7ilerinizin %55&#8217;i sitenizde 15 saniye ya da daha az bir s\u00fcre bulunuyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu \u00e7ok b\u00fcy\u00fck bir problemdir. E\u011fer insanlar sitenizde kalmak istemiyor ise, onlara mal ve hizmet sunman\u0131z m\u00fcmk\u00fcn olmayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu y\u00fczden Google Analytics&#8217;in sitenize olan sadakat \u00f6l\u00e7\u00fcmlerini takip etmeniz \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer insanlar\u0131n sitenizde \u00e7ok az zaman ge\u00e7irdi\u011fini g\u00f6zlemliyorsan\u0131z, bu s\u00fcreleri art\u0131rmak i\u00e7in baz\u0131 stratejiler uygulamal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Sitenizde ne kadar zaman ge\u00e7irildi\u011fini Google Analytics ile nas\u0131l takip edebilirsiniz<\/strong>? Bunun i\u00e7in izlemeniz gereken yol: Audience ( Kitle ) &#8211; Overview ( Genel Bak\u0131\u015f )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8418\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-landing-page.png\" alt=\"Bounce-rate-landing-page\" width=\"640\" height=\"533\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-landing-page.png 640w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Bounce-rate-landing-page-300x250.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Bu yol ile web sitenizde ge\u00e7irilen ortalama oturum s\u00fcrelerini g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sitenizde kalma s\u00fcrelerini kanallar arac\u0131l\u0131\u011f\u0131yla g\u00f6r\u00fcnt\u00fclemek i\u00e7in izlemeniz gereken yol: All Traffic ( T\u00fcm Trafik )\u2013 Channels ( Kanallar )<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-8419\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-Site-overview.png\" alt=\"Time-on-Site-overview\" width=\"600\" height=\"397\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-Site-overview.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-Site-overview-300x199.png 300w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-Site-overview-165x110.png 165w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-Site-overview-270x180.png 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu yol ile &#8220;branded paid search&#8221; sekmesinden kullan\u0131c\u0131 sadakatini ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca sitedeki her trafik ak\u0131\u015f\u0131 kayna\u011f\u0131 i\u00e7in, sitede ge\u00e7irilen zaman\u0131 kontrol edebilmek ad\u0131na izlemeniz gereken yol: All traffic ( T\u00fcm Trafik ) &#8211; Source\/medium ( Kaynak )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8421\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-site-channel.png\" alt=\"Time-on-site-channel\" width=\"600\" height=\"356\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-site-channel.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-site-channel-300x178.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca sitenizdeki her sayfa i\u00e7in ge\u00e7irilen zamanlar\u0131 takip etmelisiniz. Bu yol ile hangi sayfan\u0131s\u0131n en \u00e7ok ba\u011fl\u0131l\u0131\u011fa sahip oldu\u011funu ve hangi g\u00f6nderilerin ba\u011fl\u0131l\u0131ktan yoksun oldu\u011funu bilebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bunlar\u0131 g\u00f6zlemleyebilmeniz i\u00e7in izlemeniz gereken yol: Behavior ( Davran\u0131\u015f ) &#8211; Site Content ( Site \u0130\u00e7eri\u011fi ) &#8211; All pages ( T\u00fcm Sayfalar )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8422\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-site-source-medium.png\" alt=\"Time-on-site-source-medium\" width=\"600\" height=\"353\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-site-source-medium.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Time-on-site-source-medium-300x177.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer bir blo\u011funuz varsa, hangi blog g\u00f6nderilerinizin ziyaret\u00e7ilerinizin ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rebilmek i\u00e7in bu verileri kullanabilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Ziyaret Ba\u015f\u0131na Ortalama Sayfalar<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ziyaret ba\u015f\u0131na ortalama sayfalar, medya web sitelerinin ba\u011fl\u0131l\u0131k \u00f6l\u00e7\u00fcmlerini izlemek i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130nsanlar\u0131n sayfalar\u0131 daha fazla ziyaret etmesi daha fazla reklam g\u00f6sterimine, daha fazla reklam g\u00f6sterimi de daha y\u00fcksek gelirlere yol a\u00e7ar.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu Google Analytics ba\u011fl\u0131l\u0131k \u00f6l\u00e7\u00fcmleri, eCommerce, SaaS gibi hizmet odakl\u0131 di\u011fer t\u00fcrden i\u015fletmeler i\u00e7in \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130nsanlar\u0131n sitenizde daha fazla sayfay\u0131 taramas\u0131, bir \u015feyler sat\u0131n alma olas\u0131l\u0131klar\u0131n\u0131 art\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer insanlar ziyaretleri s\u0131ras\u0131nda sadece 1-2 sayfay\u0131 ziyaret ederlerse, onlar\u0131 sitenize ba\u011flamak konusunda ba\u015far\u0131s\u0131z oldu\u011funuzu s\u00f6yleyebiliriz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Ziyaret ba\u015f\u0131na sayfalar\u0131 nas\u0131l takip edebilirsiniz?<\/strong> Google Analytics kullan\u0131c\u0131lar\u0131 bu sorunun cevab\u0131n\u0131 \u015fu ad\u0131mlarla g\u00f6rebilir: Audience ( Kitle ) &#8211; Overview ( Genel Bak\u0131\u015f ) ve sonras\u0131nda g\u00f6sterge panosunda g\u00f6rece\u011finiz Pages\/Session<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8423\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Pages-per-session-Overview.png\" alt=\"Pages-per-session-Overview\" width=\"600\" height=\"321\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Pages-per-session-Overview.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Pages-per-session-Overview-300x161.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Sahip oldu\u011funuz ba\u011fl\u0131l\u0131\u011f\u0131 nas\u0131l etkilediklerini g\u00f6rebilmeniz i\u00e7in, sayfalarda yer alan oturum ba\u015f\u0131na her kanala bir g\u00f6z atman\u0131z\u0131 \u00f6neriyoruz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bunun i\u00e7in izlemeniz gereken yol: Acquisition ( Edinme ) &#8211; All Traffic ( T\u00fcm Trafik ) \u2013 Channels ( Kanallar )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8424\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Pages-per-session-channel.png\" alt=\"Pages-per-session-channel\" width=\"600\" height=\"388\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Pages-per-session-channel.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Pages-per-session-channel-300x194.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6rne\u011fin:<\/strong> Burada Branded Paid Search trafi\u011finin olu\u015fturdu\u011fu \u00e7ok daha y\u00fcksek olan sayfa\/oturum oran\u0131n\u0131(8.88) ve paid search(4.61) oran\u0131n\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Daha ayr\u0131nt\u0131l\u0131 bir analiz i\u00e7in, oturum ba\u015f\u0131na sayfalar\u0131n t\u00fcm trafik kaynaklar\u0131na bir g\u00f6z atmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bunu yapabilmek i\u00e7in izlemeniz gereken yol: Acquisition ( Edinme ) &#8211; All Traffic ( T\u00fcm Trafik ) &#8211; Source\/medium ( Kaynak )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8425\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/pages-per-session-traffic-medium.png\" alt=\"pages-per-session-traffic-medium\" width=\"600\" height=\"364\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/pages-per-session-traffic-medium.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/pages-per-session-traffic-medium-300x182.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Sayfa\/oturum oran\u0131 i\u00e7in en iyi pozisyona sahip olan Facebook&#8217;tan gelen y\u00f6nlendirme trafi\u011fini burada g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer daha fazla ba\u011fl\u0131l\u0131k ar\u0131yorsan\u0131z, Facebook&#8217;tan daha fazla y\u00f6nlendirilmi\u015f trafik almak i\u00e7in yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Geri D\u00f6nen Ziyaret\u00e7ilerin Y\u00fczdesi<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Sitenize daha sonra geri d\u00f6n\u00fc\u015f yapan ziyaret\u00e7iler en iyi ziyaret\u00e7ilerdir. Bu ziyaret\u00e7iler sitenizi ilk ziyaret ettikleri zaman i\u00e7eri\u011finizden memnun kal\u0131rlar ve daha sonra daha fazlas\u0131 i\u00e7in geri d\u00f6nerler.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu sayede bu ziyaret\u00e7iler markan\u0131za daha fazla ba\u011flan\u0131r. Bu y\u00fczden kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmleri olduk\u00e7a \u00f6nemlidir ve siz Google Analytics arac\u0131l\u0131\u011f\u0131 ile bunlar\u0131 izlemek istemelisiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">D\u00f6nen ziyaret\u00e7ilerin y\u00fczdesini g\u00f6rebilmek i\u00e7in izlemeniz gereken yol: Audience ( Kitle ) &#8211; Behavior ( Davran\u0131\u015f )\u00a0 &#8211; New vs. Returning Visitors ( Yeniler-Geri Gelenler )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8426\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Returning-visitors.png\" alt=\"Returning-visitors\" width=\"814\" height=\"304\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Returning-visitors.png 814w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Returning-visitors-300x112.png 300w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Bu tabloya g\u00f6re d\u00f6nen ziyaret\u00e7ilerinizin y\u00fczdesi %31.06&#8217;d\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca yeni ziyaret\u00e7ileriniz ve geri d\u00f6nen ziyaret\u00e7ileriniz aras\u0131ndaki a\u015fa\u011f\u0131da yer alan di\u011fer istatistikleri kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in de bu tabloyu kullanabilirsiniz.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Ayr\u0131lma oran\u0131<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Sayfalar\/Oturum oran\u0131<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Ortalama oturum s\u00fcreleri<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Gelir<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Bu tablo ile geri d\u00f6nen ziyaret\u00e7ilerinizin size ne kadar para kazand\u0131rd\u0131\u011f\u0131n\u0131 ve onlar\u0131 sitenize geri d\u00f6nd\u00fcrmek i\u00e7in ne kadar maliyete katland\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Ziyaret\u00e7ilerin S\u0131kl\u0131\u011f\u0131<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ziyaret\u00e7ilerin s\u0131kl\u0131\u011f\u0131, yeni ziyaret\u00e7ileriniz ve geri d\u00f6n\u00fc\u015f yapan ziyaret\u00e7ileriniz i\u00e7in benzer kullan\u0131c\u0131 ba\u011fl\u0131l\u0131klar\u0131n\u0131 temsil eder. Daha fazla ayr\u0131nt\u0131 verecek olursak:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Kitlenizin belli bir y\u00fczdesi i\u00e7in, ka\u00e7 oturum olu\u015fturuldu\u011funu g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Ziyaret\u00e7ilerinizin s\u0131k\u0131l\u0131\u011f\u0131n\u0131 nas\u0131l takip edebilirsiniz?<\/strong> Bu sorunun cevab\u0131n\u0131 \u00f6\u011frenmek i\u00e7in izlemeniz gereken yol: Audience ( Kitle ) &#8211; Behavior ( Davran\u0131\u015f ) &#8211; Frequency &amp; Recency ( S\u0131kl\u0131k ve Yenilik )<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu ad\u0131mlar\u0131 uygulay\u0131nca kar\u015f\u0131n\u0131za \u00e7\u0131kacak ilk \u015fey oturumlar\u0131n say\u0131s\u0131d\u0131r. Bu say\u0131, ortalama bir kullan\u0131c\u0131 i\u00e7in ziyaret s\u0131k\u0131l\u0131\u011f\u0131n\u0131 temsil eder.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-8427\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Frequency-of-visits.png\" alt=\"Frequency-of-visits\" width=\"600\" height=\"384\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Frequency-of-visits.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Frequency-of-visits-300x192.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Yukar\u0131daki tabloda \u00e7o\u011fu insan\u0131n sitenizi sadece bir kez ziyaret etti\u011fini g\u00f6rebilirsiniz.(113,279 oturum)<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ziyaret\u00e7ilerinizin sadece k\u00fc\u00e7\u00fck bir y\u00fczdesi ise 2 ya da daha \u00e7ok kez oturum a\u00e7\u0131yor.(24,178 oturum)<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Son Oturum A\u00e7ma \u0130\u015fleminden Beri Ge\u00e7en S\u00fcre<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Google Analytics \u00fczerinden bu kullan\u0131c\u0131lar\u0131n ba\u011fl\u0131l\u0131k \u00f6l\u00e7\u00fcmlerine bakarak insanlar\u0131n sitenizi ne s\u0131kl\u0131kla ziyaret ettiklerini anlayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Son oturum a\u00e7ma i\u015fleminin \u00fczerinden ka\u00e7 g\u00fcn ge\u00e7ti\u011fini nas\u0131l g\u00f6rebilirsiniz<\/strong>? Bu sorunun yan\u0131t\u0131 i\u00e7in de izlemeniz gereken yol: Audience ( Kitle ) &#8211; Behavior ( Davran\u0131\u015f ) &#8211; Frequency &amp; Recency ( S\u0131kl\u0131k ve Yenilik ) &#8211; Days Since Last Session ( <span class=\" ID-days_since_last ACTION-change TARGET-days_since_last _GAyi \">Son Oturumdan Beri Ge\u00e7en G\u00fcn Say\u0131s\u0131<\/span> )<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8428\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Recency.png\" alt=\"Recency\" width=\"600\" height=\"372\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Recency.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Recency-300x186.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Bu i\u015flemin ard\u0131ndan ziyaret\u00e7inizin son oturum a\u00e7ma i\u015fleminin \u00fczerinden ne kadar s\u00fcre ge\u00e7ti\u011fini g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Kitle Ba\u011fl\u0131l\u0131k Oran\u0131<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu ba\u011fl\u0131l\u0131k \u00f6l\u00e7\u00fcmleri, kitlenizin sitenizde ge\u00e7irdikleri ortalama s\u00fcrelere benziyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ancak burada \u00e7ok daha fazla ayr\u0131nt\u0131 mevcut. Kitlenizin belli bir y\u00fczdesinin sitenizde ne kadar zaman ge\u00e7irdi\u011fini burada g\u00f6rebilirsiniz.(0-10 saniyeden 1800 saniyeye kadar)<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Kitle ba\u011fl\u0131l\u0131k oran\u0131n\u0131 nas\u0131l izleyebilirsiniz?<\/strong> Bu sorunun cevab\u0131 i\u00e7in izlemeniz gereken yol: Audience ( Kitle ) &#8211; Behavior ( Davran\u0131\u015f ) &#8211; Kat\u0131l\u0131m<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8429\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Audience-engagement-session-duration.png\" alt=\"Audience-engagement-session-duration\" width=\"753\" height=\"348\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Audience-engagement-session-duration.png 753w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Audience-engagement-session-duration-300x139.png 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Bu ad\u0131mlar ile oturum s\u00fcresine bakarak ziyaret\u00e7ilerinizin sitenizde ne kadar kald\u0131klar\u0131n\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8430\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Engagement-path-depth.png\" alt=\"Engagement-path-depth\" width=\"600\" height=\"478\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Engagement-path-depth.png 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/Engagement-path-depth-300x239.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Yukar\u0131daki tabloya g\u00f6re \u00e7o\u011funluk, oturum ba\u015f\u0131na 0-10 saniye aras\u0131ndaki bir s\u00fcreyi sitenizde harcam\u0131\u015f.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130lgin\u00e7tir ki sitede ayn\u0131 zamanda 181-600 saniye aras\u0131nda bir s\u00fcre boyunca kalan \u00e7ok say\u0131da kullan\u0131c\u0131 da var.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E\u011fer <em>Path Depth ( Sayfa Derinli\u011fi )<\/em> se\u00e7ene\u011fine t\u0131klarsan\u0131z, olu\u015fturulan \u00e7o\u011fu oturumun ka\u00e7 tane sayfa \u00fczerinde ger\u00e7ekle\u015fti\u011fini de g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Okuyucular\u0131n Ba\u011fl\u0131l\u0131\u011f\u0131<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Justin Cutrioni, kendi blo\u011funda payla\u015ft\u0131\u011f\u0131 bir Google Analytics izleme koduyla, kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 izlemek i\u00e7in bir yol g\u00f6sterdi.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Justin, bu izleme kodlar\u0131n\u0131n nas\u0131l kullan\u0131laca\u011f\u0131 hakk\u0131nda bir blog g\u00f6nderisi yazd\u0131 ve b\u00f6ylelikle herkes bu kodu kullanabiliyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u00d6zetleyecek olursak, okuyucunuz ile siteniz aras\u0131ndaki etkile\u015fimi anlamak i\u00e7in bu ikili aras\u0131ndaki olaylar\u0131 izlemek zorundas\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Buna da g\u00f6rmek istedi\u011finiz verileri Google Analytics \u00fczerinden inceleyerek ba\u015flayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">T\u00fcm okuma faaliyetlerini Reading ad\u0131 verilen bir kategorinin i\u00e7inde g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu kategorinin i\u00e7inde 4 ana olay\u0131m\u0131z var:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">Makale y\u00fckleme<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Okumaya ba\u015flama<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Alt i\u00e7erik<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Alt sayfa<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>\u00d6l\u00e7\u00fclen kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 izlemek i\u00e7in yap\u0131lmas\u0131 gerekenler nelerdir? <\/strong>Google Analytics otomatik olarak sayfa URL&#8217;sini ve ba\u015fl\u0131\u011f\u0131n\u0131 izler. B\u00f6ylelikle sizin bir \u015fey yapman\u0131za gerek kalmaz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u0130nsanlar\u0131n blog g\u00f6nderinizi okumaya ba\u015flay\u0131p ba\u015flamad\u0131\u011f\u0131n\u0131 nereden bileceksiniz?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bunun i\u00e7in sitenize \u00f6zel bir de\u011fi\u015fken ekleyebilirsiniz ve bunun sonucunda e\u011fer birisi sayfan\u0131zda 60 saniyeden daha az s\u00fcre harc\u0131yorsa bu ki\u015fiyi olumsuz olarak de\u011ferlendirebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Fakat bu ki\u015fi 60 saniye ya da daha fazla s\u00fcre sayfan\u0131zda kal\u0131rsa, bu ki\u015fiyi okuyucular listenize ekleyenilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u0130\u015fte kullanman\u0131z gereken kod:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><em>&lt;script src=\u201dhttp:\/\/jsfiddle.net\/justincutroni\/74z8q\/embed\/\u201d async=\u201d\u201d&gt;&lt;\/script&gt;<\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u015eimdi de a\u015fa\u011f\u0131daki de\u011fi\u015fkenleri yorumlayal\u0131m:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">callBackTime: Kayd\u0131rma konumuna gelmeden \u00f6nce beklenen milisaniye cinsinden s\u00fcre.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">readerLocation: Ziyaret\u00e7ilerin okuyucu olarak s\u0131n\u0131fland\u0131r\u0131lmadan \u00f6nce kayd\u0131rd\u0131klar\u0131 piksel cinsinden mesafe.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Ayr\u0131ca y\u00fcklenmi\u015f olan makaleyi izleyebilmek i\u00e7in ba\u015fka bir olay daha eklemeniz gerekiyor:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">\/\/ Track the aticle load<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">if (!debugMode) {<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">_gaq.push([&#8216;_trackEvent&#8217;, &#8216;Reading&#8217;, &#8216;ArticleLoaded&#8217;, &#8221;, , true]);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>}<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 14pt;\">Bundan sonra da konumu kontrol edebilmeniz i\u00e7in eklemeniz gereken kod:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">bottom = $(window).height() + $(window).scrollTop();<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>height = $(document).height();<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 14pt;\">E\u011fer kullan\u0131c\u0131 sayfay\u0131 kayd\u0131rmaya ba\u015flad\u0131ysa eklemeniz gereken kod:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">\/\/ If user starts to scroll send an event<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>if (bottom &amp;gt; readerLocation &amp;amp;&amp;amp; !scroller) {<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">currentTime = new Date();<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">scrollStart = currentTime.getTime();<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">timeToScroll = Math.round((scrollStart &#8211; beginning) \/ 1000);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>if (!debugMode) {<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">_gaq.push([&#8216;_trackEvent&#8217;, &#8216;Reading&#8217;, &#8216;StartReading&#8217;, &#8221;, timeToScroll]);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">} else {<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>alert(&#8216;started reading &#8216; + timeToScroll);<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>}<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>scroller = true;<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">}<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 14pt;\">Birisi makalenizi okudu\u011funda bunu kontrol edebilmek i\u00e7in de bir kodu eklemeniz gerekiyor:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">\/\/ If user has hit the bottom of the content send an event<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">if (bottom &amp;gt;= $(&#8216;.entry-content&#8217;).scrollTop() + $(&#8216;.entry-content&#8217;).innerHeight() &amp;amp;&amp;amp; !endContent) {<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">currentTime = new Date();<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">contentScrollEnd = currentTime.getTime();<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">timeToContentEnd = Math.round((contentScrollEnd &#8211; scrollStart) \/ 1000);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">if (!debugMode) {&lt;\/pre&gt;<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">_gaq.push([&#8216;_trackEvent&#8217;, &#8216;Reading&#8217;, &#8216;ContentBottom&#8217;, &#8221;, timeToContentEnd]);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">} else {<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">alert(&#8216;end content section &#8216;+timeToContentEnd);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">}<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">endContent = true;<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">}<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 14pt;\">Birisi bir \u015fey okuyorken s\u00fcreyi sayfan\u0131n alt\u0131ndan izleyebilmek i\u00e7in bu eylemi ekleyebilirsiniz:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">\/\/ If user has hit the bottom of page send an event<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>if (bottom &amp;gt;= height &amp;amp;&amp;amp; !didComplete) {<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>currentTime = new Date();<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>end = currentTime.getTime();<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>totalTime = Math.round((end &#8211; scrollStart) \/ 1000);<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">if (!debugMode) {<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">if (totalTime &amp;lt; 60) {<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>_gaq.push([&#8216;_setCustomVar&#8217;, 5, &#8216;ReaderType&#8217;, &#8216;Scanner&#8217;, 2]);<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">} else {<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">_gaq.push([&#8216;_setCustomVar&#8217;, 5, &#8216;ReaderType&#8217;, &#8216;Reader&#8217;, 2]);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>}<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">_gaq.push([&#8216;_trackEvent&#8217;, &#8216;Reading&#8217;, &#8216;PageBottom&#8217;, &#8221;, totalTime]);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">} else {<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">alert(&#8216;bottom of page &#8216;+totalTime);<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>}<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">didComplete = true;<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>}<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 14pt;\">Son olarak, e\u011fer birisi sayfan\u0131n sonuna ula\u015f\u0131rsa kontrol etmek i\u00e7in eklemeniz gereken kod:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\"><span style=\"font-size: 12pt;\"><em>\/\/ Track the scrolling and track location<\/em><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>$(window).scroll(function() {<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><em>if (timer) {<\/em><\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><span style=\"font-size: 12pt;\"><em>clearTimeout(timer);<\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><em><span style=\"font-size: 12pt;\">}<\/span><\/em><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><em><span style=\"font-size: 12pt;\">\/\/ Use a buffer so we don&#8217;t call trackLocation too often.<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\"><em><span style=\"font-size: 12pt;\">timer = setTimeout(trackLocation, callBackTime);<\/span><\/em><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">});<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 14pt;\"><strong>Toplad\u0131\u011f\u0131n\u0131z kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131 verilerini nas\u0131l okuyabilirsiniz?<\/strong> Kodu yazd\u0131ktan sonra<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">verilerin Google Analytics&#8217;te toplanmaya ba\u015flamas\u0131yla birka\u00e7 saat beklemeniz gerekiyor.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Ard\u0131ndan Behavior &#8211; Events &#8211; Top Events ad\u0131mlar\u0131 ile okuyabilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-8431\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/reading-category.jpg\" alt=\"reading-category\" width=\"600\" height=\"153\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/reading-category.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/reading-category-300x77.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Yukar\u0131daki g\u00f6r\u00fcnt\u00fcde okuma olay kategorisini g\u00f6r\u00fcyor olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Reading(okuma) se\u00e7ene\u011fine t\u0131klad\u0131\u011f\u0131n\u0131zda izleyebilece\u011finiz 4 farkl\u0131 t\u00fcrden olay g\u00f6rebilirsiniz:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8432\" src=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/reading-events.jpg\" alt=\"reading-events\" width=\"600\" height=\"136\" srcset=\"https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/reading-events.jpg 600w, https:\/\/www.ihs.com.tr\/blog\/wp-content\/uploads\/2016\/08\/reading-events-300x68.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">ArticleLoaded: G\u00f6r\u00fcnt\u00fclenen sayfay\u0131 takip etmek i\u00e7in<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">StartReading: Okunan bir sayfay\u0131 takip etmek i\u00e7in<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">ContentBottom: Bir sayfan\u0131n okumas\u0131n\u0131n bitti\u011fini takip etmek i\u00e7in<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">PageBottom: Sayfan\u0131n sonunu ula\u015f\u0131mlar\u0131 takip etmek i\u00e7in<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Bir makaleyi okuyup bitiren ziyaret\u00e7ilerin y\u00fczdesini hesaplamak i\u00e7in a\u015fa\u011f\u0131daki form\u00fcl\u00fc kullanman\u0131z gerekiyor:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Makaleyi Bitiren Ziyaret\u00e7ilerin Y\u00fczdesi: ContentBottom \/ ArticleLoaded<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu duruma g\u00f6re 15\/26=%57.7&#8217;lik bir okumay\u0131 bitirme oran\u0131 mevcut.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Okumay\u0131 bitiren kullan\u0131c\u0131lar\u0131n ortalama okuma s\u00fcrelerini bulmak i\u00e7in de ContentBottom&#8217;\u0131n ortalama de\u011ferine bakman\u0131z gerekiyor:<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu duruma g\u00f6re 281.07 saniye= 4 dakika 41 saniye.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Sonu\u00e7<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bu Google Analytics verilerini izlemek, kullan\u0131c\u0131 ba\u011fl\u0131l\u0131k \u00f6l\u00e7\u00fcmleri kitlenizi daha iyi anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Bununla birlikte insanlar\u0131n web siteniz \u00fczerinde nas\u0131l etkile\u015fimlerde bulundu\u011funu \u00f6\u011frenip, sorunlar\u0131 tespit edebilecek seviyeye geleceksiniz ve kitlenizin ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in gerekli olan \u015feyleri \u00f6\u011freneceksiniz.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">T\u00fcm bunlar\u0131n yan\u0131nda Google Analytics kullanmaman\u0131z i\u00e7in kesinlikle bir tane bile sebep yok.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">\u00dcstelik tamamiyle \u00fccretsiz.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 14pt;\">\u015eu anda Google Analytics kullanarak kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmlerini takip ediyor musunuz? \u0130zlenmeye de\u011fer oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz ba\u015fka \u015feyler de var m\u0131? L\u00fctfen a\u015fa\u011f\u0131daki yorum b\u00f6l\u00fcm\u00fcnde bizimle payla\u015f\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics, web sitenizin ziyaret\u00e7ilerinin sitenize kar\u015f\u0131 nas\u0131l bir ba\u011fl\u0131l\u0131klar\u0131n\u0131n oldu\u011funu anlamak i\u00e7in kullanabilece\u011finiz en iyi ara\u00e7lardan birisidir. Sunulan verilere bakarak gerekli&hellip;<\/p>\n","protected":false},"author":3,"featured_media":8434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=8414"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8414\/revisions"}],"predecessor-version":[{"id":8436,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8414\/revisions\/8436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/8434"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=8414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=8414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=8414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}