{"id":8726,"date":"2016-10-19T09:37:23","date_gmt":"2016-10-19T07:37:23","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=8726"},"modified":"2016-11-02T12:54:35","modified_gmt":"2016-11-02T10:54:35","slug":"google-adwordste-yuksek-kalite-puani-elde-etmenin-5-yolu","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-adwordste-yuksek-kalite-puani-elde-etmenin-5-yolu\/","title":{"rendered":"Google Adwords\u2019te Y\u00fcksek Kalite Puan\u0131 Elde Etmenin 5 Yolu"},"content":{"rendered":"

Google Adwords kalite puan\u0131 size \u00e7al\u0131\u015fmakta olan reklamlar\u0131n kalitesini g\u00f6sterir. Kalite puan\u0131 en d\u00fc\u015f\u00fck 1, en y\u00fcksek 10 olmak \u00fczere, 1\u2019den 10\u2019a s\u0131ralan\u0131r. \u00c7al\u0131\u015fmakta olan reklamlar\u0131n\u0131z\u0131n performans\u0131n\u0131 inceleyebilmek i\u00e7in kalite puan\u0131n\u0131 d\u00fczenli olarak kontrol etmeniz tavsiye edilir.<\/span><\/p>\n

A\u015fa\u011f\u0131da Google Adwords\u2019teki kalite puan\u0131n\u0131z\u0131 y\u00fckseltmek i\u00e7in yap\u0131labilecek 5 madde yer almakta.<\/span><\/p>\n

1- Reklam Gruplar\u0131 \u0130\u00e7inde Benzer Anahtar Kelime \u00c7e\u015fitlerine Yer Vermek<\/span><\/strong><\/p>\n

Anahtar kelimeleri i\u00e7eren bir \u00e7izelge haz\u0131rlaman\u0131z tavsiye edilir. Daha sonra benzer anahtar kelimeleri filtreleyerek tek bir AdGroup i\u00e7erisindeki 15-20 anahtar kelimeye indirin. \u0130yi bir ortalama kalite puan\u0131 i\u00e7in anahtar kelimenizin, reklam\u0131n\u0131z\u0131n ve kar\u015f\u0131lama sayfan\u0131z\u0131n mutlaka uyumlu olmas\u0131 gerekir.<\/span><\/p>\n

2- Kampanya ve AdGroup Seviyesinde Negatif Anahtar Kelimeler Kullanmak<\/span><\/strong><\/p>\n

Negatif anahtar kelimeler reklam\u0131n\u0131z\u0131n baz\u0131 aramalar sonucunda g\u00f6r\u00fcnt\u00fclenmesini engeller. Google AdWords\u2019e reklam\u0131n\u0131z\u0131 o kelimeyi arayan ki\u015filere g\u00f6stermemesini bildirir.<\/span><\/p>\n

\"adwords<\/p>\n

3- Geni\u015fletilmi\u015f Metin Reklamlardan Faydalanmak<\/span><\/strong><\/p>\n

\u0130yi bir kalite puan\u0131 elde etmek i\u00e7in reklamlar\u0131n\u0131z\u0131n kullan\u0131c\u0131 arama sorgular\u0131yla m\u00fcmk\u00fcn oldu\u011funca ilgili olmas\u0131 gerekir. Google yak\u0131n zamanda geni\u015fletilmi\u015f metin reklam format\u0131n\u0131 uygulamaya koydu ve bu uygulamada reklamlar\u0131n\u0131z\u0131 tan\u0131tman\u0131z i\u00e7in daha fazla alan ayr\u0131lm\u0131\u015f durumda. Geni\u015fletilmi\u015f metin reklamlarda \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn faydalar\u0131n\u0131 anlatman\u0131za yetecek kadar alan bulunmakta.<\/span><\/p>\n

4- Mevcut Reklam Uzant\u0131lar\u0131n\u0131 Kullanmak<\/span><\/strong><\/p>\n

Google AdWords\u2019te hesap, kampanya veya AdGroup seviyesinde kullanabilece\u011finiz bir\u00e7ok reklam uzant\u0131s\u0131 bulunmakta. Reklam uzant\u0131lar\u0131 kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnlerinizle ilgili arad\u0131klar\u0131n\u0131 bulmas\u0131n\u0131 kolayla\u015ft\u0131ran ekstra bilgileri ekleyebilmenizi sa\u011flad\u0131\u011f\u0131 i\u00e7in kalite puan\u0131 hesaplamalar\u0131n\u0131n \u00f6nemli bir unsurudur. Site linkleri, konum, arama, inceleme, sat\u0131\u015f oranlar\u0131 vs. gibi mevcut reklam uzant\u0131lar\u0131ndan faydalanabilirsiniz.<\/span><\/p>\n

5- Kar\u015f\u0131lama Sayfas\u0131 \u0130\u00e7eri\u011fini Geli\u015ftirmek<\/span><\/strong><\/p>\n

Kar\u015f\u0131lama sayfas\u0131 i\u00e7eri\u011fi ve bu i\u00e7eri\u011fin reklamlarla olan ili\u015fkisi kalite puan\u0131n\u0131z \u00fczerinde do\u011frudan etkiye sahiptir. \u0130yi bir kalite puan\u0131 elde etmek i\u00e7in kar\u015f\u0131lama sayfas\u0131 bilgilendirici ve kullan\u0131c\u0131 dostu olmal\u0131, reklamlarla ilgili bilgileri i\u00e7ermelidir. Kar\u015f\u0131lama sayfas\u0131ndaki kullan\u0131c\u0131 deneyimi de kalite puan\u0131 \u00fczerinde \u00f6nemli bir paya sahiptir. \u00a0<\/span><\/p>\n

E\u011fer bir Google AdWords kampanyas\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z ve kampanyan\u0131z\u0131n performans\u0131 hakk\u0131nda yeterince fikir sahibi olmad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, \u00fccretli pazarlama kampanyan\u0131z\u0131 y\u00f6netecek bir ajansla \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Bu ajanslar kalite puan\u0131n\u0131z\u0131n y\u00fckselmesi konusunda da size \u00f6nemli destekler sunabilir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Adwords kalite puan\u0131 size \u00e7al\u0131\u015fmakta olan reklamlar\u0131n kalitesini g\u00f6sterir. Kalite puan\u0131 en d\u00fc\u015f\u00fck 1, en y\u00fcksek 10 olmak \u00fczere, 1\u2019den 10\u2019a…<\/p>\n","protected":false},"author":3,"featured_media":8745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,390],"tags":[],"class_list":["post-8726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-kurumsal"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=8726"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8726\/revisions"}],"predecessor-version":[{"id":8746,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/8726\/revisions\/8746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/8745"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=8726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=8726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=8726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}